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<!DOCTYPE html> <html lang="en"> <head> <title>Marketing - EventReference</title> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta http-equiv="content-type" content="text/html; charset=UTF-8"> <meta name="keywords" content="EventReference, events, registration" > <meta name="description" content="EventReference makes it easy to import, invite and track attendee registrations" > <link rel="stylesheet" href="/promo-www/css/er-promo-old.css" type="text/css"> <link rel="stylesheet" href="/promo-www/css/er-promo.css" type="text/css"> <link rel="shortcut icon" href="/promo-www/images/favicon.ico" type="image/x-icon" /> <link href="/promo-www/css/sm-core-css.css" rel="stylesheet" type="text/css" /> <link href="/promo-www/css/sm-er19.css" rel="stylesheet" type="text/css" /> <link rel="stylesheet" href="/css/switcher.css" type="text/css" /> <link rel="stylesheet" href="/css/cookieconsent.css" type="text/css" /> <script type="text/javascript" src="/promo-www/js/jquery.js"></script> <script type="text/javascript" src="/promo-www/js/jquery.smartmenus.js"></script> <script type="text/javascript" src="/js/switcher.min.js"></script> <script type="text/javascript" src="/js/cookieconsent_v2.js"></script> <script type="text/javascript"> $(function() { $('#main-menu').smartmenus({ mainMenuSubOffsetX: -1, mainMenuSubOffsetY: 6, subMenusSubOffsetX: 0, subMenusSubOffsetY: 0 }); 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For that reason, we've provided a suite of marketing tools to help you communicate with and manage your attendees.</h3> </div> </section>  <a name="social-media-integration" class="anchor"></a> <div class="outerContent outerWidth nobackground"> <div class="innerContent innerWidth secondary-padding2"> <h2>Social Media Integration</h2> <p>Social Media and your registration site should work seamlessly together to promote your event or brand online. EventReference allows you to connect to your social media accounts from within your registration pages and confirmation emails.</p> <img src="/promo-www/images/social-media-integration.gif" alt="Social Media Integration" class="bottomImage"> </div> </div> <div class="outerContent outerWidth nobackground"> <div class="innerContent innerWidth sectionDivide"> <h2>Import and invite attendees</h2> <p>EventReference makes it very easy to import the people you already know you’d like to invite into the system and send them an invitation email complete with a personalised "Smart Link".</p> <p>EventReference Smart Links allow the recipient of the email to arrive at a partially completed registration form which will show whatever details the system already holds about them. Once they fill in the rest of the registration form and click to register the Smart Link will stop working so they cannot alter their details after they have registered.</p> <p>Our How to Guide: <a href="/promo-www/downloads/EventReference-UserGuide-Fifteen-Smart-Link.pdf" target="_blank">How to Set up a Smart Link</a> walks you through the steps.</p> <p>Please remember that it's important that any email marketing you carry out using this feature must comply with the relevant data protection legislation.</p> <img src="/promo-www/images/data-import.gif" alt="Import and invite attendees" class="bottomImage"> </div> </div> <a name="enhanced-mail-sending-tools" class="anchor"></a> <div class="outerContent outerWidth nobackground"> <div class="innerContent innerWidth sectionDivide"> <h2>Enhanced mail sending tools</h2> <p>EventReference can now utilise enhanced mail sending tools that offer statistics on delivery and open rates.*</p> <p><em>*paid subscribers only</em></p> </div> </div> <div class="outerContent outerWidth nobackground"> <div class="innerContent innerWidth sectionDivide"> <img src="/promo-www/images/reg-source.jpg" alt="Track registrations from multiple sources" class="rightImage"> <div class="contentText"> <h2>Track registrations from multiple sources</h2> <p>There are different ways to attract your audience and tracking how they find you is a major task for analysing where your marketing efforts are best spent. For that reason, EventReference allows you to very easily add tracking information to any registration link you send out. EventReference will then capture that information when someone comes to the website to register and will ensure you can monitor what's going on with your registrations.</p> <p>You don't even need to setup a new source code for a different registration type. Just setup the link to include whatever code you want and it will be stored and reported from within the system. This means you can run multiple campaigns on social media or banner adverts with ease. Once the data is recorded you can easily <a href="event-reporting.php">create reports, graphs and charts</a> for the data.</p> </div> <div class="clear">   </div> </div> </div> <div class="outerContent outerWidth nobackground"> <div class="innerContent innerWidth sectionDivide"> <img src="/promo-www/images/dashboard.jpg" alt="Report on registration tracking" class="leftImage"> <div class="contentText"> <h2>Know exactly what's happening with registrations</h2> <p>Keeping track of what's going on with your event can be tricky so we designed EventReference to make it as easy as possible to know exactly what is happening with registrations for your event.</p> <p>The EventReference dashboard provides an instant view of your registrations with graphs to show the most common countries of registration as well as the last 14 days' registrations by attendee type and the method they used to register.</p> <p>If you want further information then you can easily report on any aspect of registrations instantly using our fantastic <a href="event-reporting.php">reporting tools</a>.</p> </div> <div class="clear">   </div> </div> </div> <div class="outerContent outerWidth nobackground"> <div class="innerContent innerWidth sectionDivide"> <img src="/promo-www/images/incomplete-reg.gif" alt="Market to attendees who didn't complete the registration" class="rightImage"> <div class="contentText"> <h2>Market to attendees who didn't complete the registration</h2> <p>There are lots of reasons why people start but don't finish registering. EventReference is designed so that every time a registrant clicks to move to the next page of a registration form, the information they’ve entered so far is saved. This enables you to design your form so that, if they get distracted, you’ll have at least their first name, last name and email address.</p> <p>When that happens, that record becomes an "Incomplete Online Registration" in EventReference. Obviously they won't count towards your overall registration figures but if the registrant comes back to the form, the system will ask them if they want to carry on registering from where they left off. They’ll see all the information they’ve already entered – so they just pick up where they left off. If you need a lot of information from your registrants, this can be a real advantage for anybody who has to abandon their registration just before it's completed.</p> <p>These "Incomplete Online Registrations" can also be included in reports. This means you can create a report that identifies the incomplete registrations and send each one of them a "Smart Link" to allow them to pick up their registration from where they left off.</p> <p></p> </div> <div class="clear">   </div> </div> </div>  <section class="base-cto2"> <p><span class="cto-title">It's your event, your way. Invite, communicate with and manage your attendees each step with EventReference</span></p> <p><a href="https://register.eventreference.com/register.php?k=c55d9883b47e1a9cf7fe1de44e3b05b780ba2d86%3A522602b8518bcc65b65c283579d5ff591423fcbf&seventid=1001619" class="feature-button">START FREE TRIAL</a></p> </section> </div>  <div class="outerFooter outer-width"> <div class="innerFooter inner-width"> <div class="footerCol col1"> <ul> <li class="footerTitle">FEATURES</li> <li><a href="event-registration.php">EVENT REGISTRATION</a></li> <li><a href="paid-event-registration.php">PAID REGISTRATION</a></li> <li><a href="mobile-registration.php">MOBILE REGISTRATION</a></li> <li><a href="event-management.php">EVENT MANAGEMENT</a></li> <li><a href="event-app.php">EVENT APP</a></li> <li><a href="event-reporting.php">REPORTING</a></li> <li><a href="marketing.php">MARKETING</a></li> <li><a href="webbadging.php">WEBBADGING</a></li> </ul> </div> <div class="footerCol col2"> <ul> <li class="footerTitle">KNOWLEDGE HUB</li> <li><a href="faqs.php">FAQs</a></li> <li><a href="guides.php">HOW TO GUIDES</a></li> <li><a href="video.php">VIDEOS</a></li> <li><a href="success-stories.php">SUCCESS STORIES</a></li> <li><a href="testimonials.php">TESTIMONIALS</a></li> <li><a href="white-papers.php">WHITE PAPERS</a></li> <li><a href="articles.php">ARTICLES</a></li> <li><a href="pricing.php">PLANS & PRICING</a></li>  </ul> </div> <div class="footerCol col3">  <ul> <li class="footerTitle">SUPPORT</li> <li><a href="/admin/">CLIENT LOGIN</a></li> <li><a href="help.php">HELP & SUPPORT</a></li> <li><a href="faqs.php">FAQs</a></li> <li><a href="policies.php">PRIVACY POLICY</a></li> <li><a href="cookies.php">COOKIES</a></li> <li><a href="javascript:;" onclick="ERCCShow();">EDIT COOKIE SETTNGS</a></li> <li><a href="datasafety/index.php">DATA SAFETY</a></li> <li><a href="terms.php">REFTECH: TERMS & CONDITIONS</a></li> <li><a href="website-terms.php">WEBSITE: TERMS & CONDITIONS</a></li> <li><a href="website-acceptable-use.php">WEBSITE: ACCEPTABLE USE POLICY</a></li> </ul> </div> <div class="footerCol col4"> <ul> <li class="footerTitle">SOCIAL</li> <li><a href="https://www.facebook.com/EventRef">FACEBOOK</a></li> <li><a href="https://twitter.com/eventreference">TWITTER</a></li> <li><a href="http://www.instagram.com/eventreference">INSTAGRAM</a></li> <li><a href="https://www.linkedin.com/company/eventreference">LINKEDIN</a></li> <li><a href="https://www.youtube.com/channel/UCyCDJ6Rs0SCvH5BMDqH0-RQ">YOUTUBE</a></li> </ul> <ul class="top-gap"> <li class="footerTitle">CONTACT</li> <li>TEL: +44 (0)1827 818181</li> <li><a href="mailto:support@eventreference.com">EMAIL US</a></li> </ul> </div> <div class="footerCol col5"> <p>Sign up to our newsletter and stay up to date with product developments, event insights and technology news.</p> <p class="center-box"><a href="newsletter.php" class="function-button">SUBSCRIBE</a></p> </div> <div id="footer-graphics">  <div id="iso27001"> <a href="https://www.reftech.co.uk/data-security.php" target="_blank" style="text-decoration:none;border:none;"><img src="/promo-www/images/iso-logo-108.png" alt="ISO/IEC 27001 certified" style="border:none;padding:10px 10px;"></a> </div> </div> <div class="footer-padding"> <div class="footer-base-nav"> <ul> <li><a href="faqs.php">FAQs</a></li> <li><a href="resources.php">KNOWLEDGE HUB</a></li> <li><a href="help.php">CONTACT SUPPORT</a></li> </ul> </div> </div> </div> </div> </body> </html>