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elementor-top-section elementor-element elementor-element-28fffe8 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="28fffe8" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e0e010" data-id="2e0e010" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-70cf76e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="70cf76e1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div 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Find out what sets us apart!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-18ab8a1e" data-id="18ab8a1e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-499fe573 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="499fe573" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/about-us/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>About Us</span></div> <div class="wpr-promo-box-description"> <p><p>Learn more about us — the premier option for programmatic excellence.</p></p> </div> </div> </div> </div> </div> </div> </div> <div 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data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-12653de9 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="12653de9" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-156bdf84" data-id="156bdf84" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-75ff914f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="75ff914f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-266b891c" data-id="266b891c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ff91d1 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="3ff91d1" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/accord-financial/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/11/WR-Accord-Case-Study-Gradient-Map.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Accord Financial</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-64488c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="64488c2" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/whistler-medical-aesthetics/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/04/WR_Whistler-Medical-Aesthetics_Hero.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Whistler Medical Aesthetics</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-ea88a6a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="ea88a6a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/accord-financial/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-97ada26" data-id="97ada26" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7182fce wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="7182fce" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/vancouver-canucks/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/05/WR_Case-Study_Canucks_Hero_1.png" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Vancouver Canucks</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-85b8570 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="85b8570" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/vancouver-canucks/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-db1aa56" data-id="db1aa56" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a86a29e wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="a86a29e" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/skibig3/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/01/WR_SkiBig3_Gradient-Map_v9-1.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">SkiBig3</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-e61a072 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e61a072" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/skibig3/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-52d14150" data-id="52d14150" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5c86c7c elementor-widget elementor-widget-heading" data-id="5c86c7c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-19837313 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="19837313" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/" tabindex="-1"><img loading="lazy" width="2560" height="1707" src="https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1.jpg" class="attachment-full size-full wp-image-10240" alt="marketing agency vs advertising agency" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/">Do I Need a Marketing Agency or Advertising Agency? What's the Difference?</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-543fd0ab wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="543fd0ab" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-e08096a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e08096a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/"> <span class="wpr-button-content"> <span class="wpr-button-text">View all case studies</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div></li> <li id="premium-nav-menu-item-20327" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children premium-nav-menu-item premium-mega-nav-item menu-item-has-children premium-mega-item-static" data-full-width="true"><a href="https://www.warroominc.com/meet-kedet/" class="premium-menu-link premium-menu-link-parent">Meet Kedet™<i class="fas fa-angle-down premium-dropdown-icon"></i></a> <ul class="premium-sub-menu"> <li id="premium-nav-menu-item-20106" class="menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item premium-sub-menu-item"><a href="https://www.warroominc.com/klick-mortar/" class="premium-menu-link premium-sub-menu-link">Klick & Mortar</a></li> <li id="premium-nav-menu-item-20107" class="menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item premium-sub-menu-item"><a href="https://www.warroominc.com/kedet-kares/" class="premium-menu-link premium-sub-menu-link">Kedet Kares</a></li> </ul> <div id="premium-mega-content-20327" class="premium-mega-content-container" style="width:1170px"><style>.elementor-20975 .elementor-element.elementor-element-5eaf9e51:not(.elementor-motion-effects-element-type-background), .elementor-20975 .elementor-element.elementor-element-5eaf9e51 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-20975 .elementor-element.elementor-element-5eaf9e51{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 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data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5eaf9e51 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="5eaf9e51" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32520ec5" data-id="32520ec5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1666381e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="1666381e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5c1ffec6" data-id="5c1ffec6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-22e4c04d wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="22e4c04d" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/meet-kedet/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Meet Kedet</span></div> <div class="wpr-promo-box-description"> <p><p>Learn more about Kedet, our proprietary programmatic ad tech platform.</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-25e837e" data-id="25e837e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6371d2d1 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="6371d2d1" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/klick-mortar/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Klick & Mortar</span></div> <div class="wpr-promo-box-description"> <p><p>Got a physical location?<br />Track & attributes physical visits to ad dollars!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-658aa142" data-id="658aa142" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6001d035 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="6001d035" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/kedet-kares/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Kedet Kares</span></div> <div class="wpr-promo-box-description"> <p><p>Learn about our in-house charity initiatives. 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elementor-top-section elementor-element elementor-element-28fffe8 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="28fffe8" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e0e010" data-id="2e0e010" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-70cf76e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="70cf76e1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div 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.elementor-element-populated{padding:55px 20px 0px 0px;}.elementor-20971 .elementor-element.elementor-element-52d14150 > .elementor-element-populated{padding:55px 20px 0px 0px;}}@media(max-width:767px){.elementor-20971 .elementor-element.elementor-element-75ff914f{padding:0px 20px 0px 35px;}.elementor-20971 .elementor-element.elementor-element-97ada26 > .elementor-element-populated{padding:45px 20px 0px 0px;}.elementor-20971 .elementor-element.elementor-element-db1aa56 > .elementor-element-populated{padding:45px 20px 0px 0px;}.elementor-20971 .elementor-element.elementor-element-52d14150 > .elementor-element-populated{padding:75px 20px 0px 0px;}.elementor-20971 .elementor-element.elementor-element-19837313 .elementor-image-box-wrapper{text-align:left;}.elementor-20971 .elementor-element.elementor-element-19837313 .elementor-image-box-img{margin-bottom:20px;}}</style> <div data-elementor-type="page" data-elementor-id="20971" class="elementor elementor-20971" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-12653de9 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="12653de9" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-156bdf84" data-id="156bdf84" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-75ff914f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="75ff914f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-266b891c" data-id="266b891c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ff91d1 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="3ff91d1" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/accord-financial/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/11/WR-Accord-Case-Study-Gradient-Map.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Accord Financial</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-64488c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="64488c2" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/whistler-medical-aesthetics/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/04/WR_Whistler-Medical-Aesthetics_Hero.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Whistler Medical Aesthetics</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-ea88a6a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="ea88a6a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/accord-financial/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-97ada26" data-id="97ada26" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7182fce wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="7182fce" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/vancouver-canucks/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/05/WR_Case-Study_Canucks_Hero_1.png" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Vancouver Canucks</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-85b8570 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="85b8570" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/vancouver-canucks/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-db1aa56" data-id="db1aa56" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a86a29e wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="a86a29e" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/skibig3/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/01/WR_SkiBig3_Gradient-Map_v9-1.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">SkiBig3</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-e61a072 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e61a072" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/skibig3/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-52d14150" data-id="52d14150" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5c86c7c elementor-widget elementor-widget-heading" data-id="5c86c7c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-19837313 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="19837313" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/" tabindex="-1"><img loading="lazy" width="2560" height="1707" src="https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1.jpg" class="attachment-full size-full wp-image-10240" alt="marketing agency vs advertising agency" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/">Do I Need a Marketing Agency or Advertising Agency? What's the Difference?</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-543fd0ab wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="543fd0ab" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-e08096a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e08096a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/"> <span class="wpr-button-content"> <span class="wpr-button-text">View all case studies</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div></li> <li id="premium-nav-menu-item-203278" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children premium-nav-menu-item premium-mega-nav-item menu-item-has-children premium-mega-item-static" data-full-width="true"><a href="https://www.warroominc.com/meet-kedet/" class="premium-menu-link premium-menu-link-parent">Meet Kedet™<i class="fas fa-angle-down premium-dropdown-icon"></i></a> <ul class="premium-sub-menu"> <li id="premium-nav-menu-item-201069" class="menu-item menu-item-type-post_type 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<div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Programmatic 101</span></div> <div class="wpr-promo-box-description"> <p><p>Up your marketing game with our handy content, which covers advertising 101</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1f8fee1d" data-id="1f8fee1d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-725eb49e elementor-widget elementor-widget-heading" data-id="725eb49e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-69e9b2f7 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="69e9b2f7" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/2022-digital-marketing-stats/" tabindex="-1"><img loading="lazy" width="1920" height="1280" src="https://www.warroominc.com/wp-content/uploads/2022/07/WR_Blog_Photo_v4.jpg" class="attachment-full size-full wp-image-18039" alt="digital marketers looking at campaign data and growth" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/2022-digital-marketing-stats/">11 Digital Marketing Statistics for 2022</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-c7572ed wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="c7572ed" data-element_type="widget" data-widget_type="wpr-button.default"> 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data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-e3100f2 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="e3100f2" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70990ec" data-id="70990ec" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-95e8259 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no" data-id="95e8259" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0985171" data-id="0985171" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-516fe33 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="516fe33" data-element_type="widget" id="featured-single-img" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.22.0 - 17-06-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img loading="lazy" width="1280" height="720" src="https://www.warroominc.com/wp-content/uploads/2021/04/Untitled-design-6-1.png" class="attachment-full size-full wp-image-13057" alt="" srcset="https://www.warroominc.com/wp-content/uploads/2021/04/Untitled-design-6-1.png 1280w, https://www.warroominc.com/wp-content/uploads/2021/04/Untitled-design-6-1-300x169.png 300w, https://www.warroominc.com/wp-content/uploads/2021/04/Untitled-design-6-1-1024x576.png 1024w, https://www.warroominc.com/wp-content/uploads/2021/04/Untitled-design-6-1-768x432.png 768w" sizes="(max-width: 1280px) 100vw, 1280px" /> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-445956b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="445956b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3519874" data-id="3519874" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-41ff418 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="41ff418" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">How to Choose the Right Advertising Channel</h1> </div> </div> <div class="elementor-element elementor-element-9e00523 wpr-post-info-align-center elementor-widget elementor-widget-wpr-post-info" data-id="9e00523" data-element_type="widget" data-widget_type="wpr-post-info.default"> <div class="elementor-widget-container"> <ul class="wpr-post-info wpr-post-info-horizontal"><li class="wpr-post-info-author"><span class="wpr-post-info-text"><span>by</span></span><span>Kedet</span></li><li class="wpr-post-info-date"><span>February 23, 2022</span></li></ul> </div> </div> <div class="elementor-element elementor-element-b8033d0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="b8033d0" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.22.0 - 17-06-2024 */ .elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 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.elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9a08532 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="9a08532" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4e4d83" data-id="c4e4d83" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-20125fe elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="20125fe" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b2dffcc" data-id="b2dffcc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dd30c8d elementor-widget elementor-widget-theme-post-content" data-id="dd30c8d" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <div data-elementor-type="wp-post" data-elementor-id="12936" class="elementor elementor-12936" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-26206bd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="26206bd8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7562f750" data-id="7562f750" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1f399671 elementor-widget elementor-widget-text-editor" data-id="1f399671" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.22.0 - 17-06-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p></p><p><strong>So, you’re running a marketing campaign, but not sure what advertising channel to choose?</strong></p><p></p><p></p> </div> </div> <div class="elementor-element elementor-element-2af3df39 elementor-widget elementor-widget-text-editor" data-id="2af3df39" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p></p><p>Advertising means bringing attention to a brand’s product or service and implementing specific tactics to achieve campaign objectives, such as increasing brand awareness or driving more sales. An advertising medium is how your brand’s message is delivered to your target audience.</p><p>Popular advertising mediums are differentiated between traditional and digital.</p><p>In this blog, we’ll touch upon what traditional advertising is but will mainly focus on digital advertising to give you a better idea of which advertising channels are right for you.</p><p></p> </div> </div> <div class="elementor-element elementor-element-3aa487cb elementor-widget elementor-widget-heading" data-id="3aa487cb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What is Traditional Advertising? </h2> </div> </div> <div class="elementor-element elementor-element-5b3580a elementor-widget elementor-widget-text-editor" data-id="5b3580a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p></p> <div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Traditional advertising means advertisements delivered through traditional media. This includes:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Broadcast (TV or radio)</li> <li>Outdoor (billboards)</li> <li>Print (magazines)</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Traditional advertising channels are great for casting a wide net and ensuring lots of eyeballs on your campaign. However, you are competing with businesses from different industries for a prime spot, you need a big ad budget and you will have a harder time tracking the ad performance.</p> <p>How do you track how many people saw your <a href="http://www.movia.media" target="_blank">mobile billboard</a> from the street? What if people took a bathroom break when your TV commercial was airing?</p> <p>Enter: digital advertising.</p> </div> </div> <p></p> </div> </div> <div class="elementor-element elementor-element-50574d0 elementor-widget elementor-widget-heading" data-id="50574d0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What is Digital Advertising? </h2> </div> </div> <div class="elementor-element elementor-element-6713e79 elementor-widget elementor-widget-text-editor" data-id="6713e79" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Digital advertising is the delivery of advertisements on online channels like social media, websites, search engines, videos etc. Digital advertising is flexible when it comes to budget and is full of potential for ad reach. You can and choose which channels work best for your target audience. You won’t be casting a wide net, instead, you’ll have more precision in selecting your demographic, and the placements of your ad serving.</p><p>When it comes to the digital landscape, there is so much variety.</p><p>Don’t make the rookie mistake of spreading yourself thin and going after a huge range of platforms to reach as many people as possible. It will be a waste of your time, resources, and precious ad dollars. You need to pinpoint your objectives and take a more focused approach: one that gets you in front of the right people that will convert.</p><p>In this blog, we’ll break down digital advertising channels by what they are, a few statistics of demographics or fun facts and what types of marketing objectives the channel is great for.</p> </div> </div> <div class="elementor-element elementor-element-0c39fd0 elementor-widget elementor-widget-heading" data-id="0c39fd0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Which Digital Advertising Channel Should I Use? </h2> </div> </div> <div class="elementor-element elementor-element-226be8c elementor-widget elementor-widget-text-editor" data-id="226be8c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_section et_pb_section_0 et_section_regular et_pb_section_first" data-fix-page-container="on"> <div class="et_pb_row et_pb_row_3"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>In this blog, we’ll break down digital advertising channels by what they are, a few statistics of demographics or fun facts and what types of marketing objectives the channel is great for.</p> <p>Here’s a list of the digital advertising channels we will cover:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Weather</li> <li> SMS</li> <li>Performance Max</li> <li> Discovery</li> <li> Twitch</li> <li>Telegram</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#paid-search">Paid Search</a> <ul> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#google-search-ads">Google Ads</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#bing-ads">Microsoft (Bing) Ads</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#quora-ads">Quora</a></li> </ul> </li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#display-ads">Display</a> <ul> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#display-retargeting-ads">Display Retargeting</a></li> </ul> </li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#video-ads">Video</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#native-ads">Native</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#in-app-advertising">In-App Advertising</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#apple-search-ads">Apple Search Ads</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#digital-out-of-home-ads">Digital Out-Of-Home</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#social-ads">Social</a> <ul> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#facebook-ads">Facebook</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#instagram-ads">Instagram</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#linkedin-ads">LinkedIn</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#twitter-ads">Twitter</a></li> <li><a href="https://www.warroominc.com/institute-library/blog/how-to-choose-the-right-advertising-channel/#tiktok-ads">TikTok</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#pinterest-ads">Pinterest</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#snapchat-ads">Snapchat</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#reddit-ads">Reddit</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#tumblr">Tumblr</a></li> </ul> </li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#shopping-ads">Shopping Ads</a> <ul> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#google-shopping-ads">Google Shopping</a></li> <li><a href="https://www.warroominc.com/institute-library/blog/how-to-choose-the-right-advertising-channel/#amazon-ads">Amazon</a></li> </ul> </li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#chinese-ads">Chinese</a> <ul> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#wechat-ads">WeChat</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#baidu-ads">Baidu</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#weibo-ads">Weibo</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#douyin">Douyin</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#tmall">TMall</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#jd">JD</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#youku">Youku</a></li> </ul> </li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#audio-ads">Audio</a> <ul> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#spotify-ads">Spotify</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#pandora-ads">Pandora</a></li> </ul> </li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#metasearch-ads">Hotel / Metasearch Ads</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#online-travel-agency">Online Travel Agencies</a></li> <li><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/#tips-for-choosing-the-right-advertising-channel">Tips for Choosing the Right Advertising Channel</a></li> </ul> </div> </div> </div> </div> </div> <div class="et_pb_section et_pb_section_1 et_pb_with_background et_section_regular"> <div class="et_pb_row et_pb_row_4"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_divider_0 et_pb_space et_pb_divider_hidden"> <div class="et_pb_divider_internal"> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d9ebb9d elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="d9ebb9d" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74146a3" data-id="74146a3" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0755450 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="0755450" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbcd553" data-id="bbcd553" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3c7b079 elementor-widget elementor-widget-text-editor" data-id="3c7b079" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_row et_pb_row_5"><div class="et_pb_column et_pb_column_4_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_right et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Photo by <a href="/" target="_blank" rel="noopener noreferrer">Mike Tyler</a> on <a href="/" target="_blank" rel="noopener noreferrer">War Room Inc</a></p></div></div></div></div><div class="et_pb_row et_pb_row_6"><div class="et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"><div id="may-2022-updates" class="et_pb_module et_pb_text et_pb_text_13 et_pb_text_align_center et_pb_bg_layout_light"><div class="et_pb_text_inner"> </div></div></div></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-67d8494 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="67d8494" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec946df" data-id="ec946df" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-810b47f elementor-widget elementor-widget-heading" data-id="810b47f" data-element_type="widget" id="may-2022-updates" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What Advertising Channels are Best for You?</h2> </div> </div> <div class="elementor-element elementor-element-bf375b7 elementor-widget elementor-widget-text-editor" data-id="bf375b7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <p></p> <p></p> <div class="et_pb_module et_pb_text et_pb_text_43 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_48 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">This blog is as a directory for all types of digital advertising channels we offer here at War Room. We’ll be continuously updating it. Take a look!</div> </div> </div> </div> <p></p> <p></p> </div> </div> </div> <div class="elementor-element elementor-element-f33e510 elementor-widget elementor-widget-heading" data-id="f33e510" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Weather</h2> </div> </div> <div class="elementor-element elementor-element-efca4a6 elementor-widget elementor-widget-text-editor" data-id="efca4a6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <p></p> <p></p> <div class="et_pb_module et_pb_text et_pb_text_43 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_48 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_16 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Weather ads are ads that automate based on the weather in your targeted location! The reason why advertisers love using them is because they can create hyper-relevant, greatly-timed ads that speak to your audience in the exact moment. It can be served across channels such as Search, Display, Social (all programmatically, too). <p> </p> <p>Depending on the weather, consumer’s behavior, needs and responses may vary. For example, if it’s pouring rain, perhaps people are more inclined to order food delivery than dine in at a restaurant. By deploying weather-targeted ads, you can boost visibility and anticipate better results.</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_17 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Weather ads are a type of targeting ad, and can be served Search, Display, Social and other programmatic platforms<br /><br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_0"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://www.adwordsrobot.com/i/1cog024ac1/950/w" alt="google ppc search top ad results" data-lazy-src="https://www.adwordsrobot.com/i/1cog024ac1/950/w" data-ll-status="loaded" /></span></div> <div> </div> <div class="et_pb_module et_pb_image et_pb_image_1"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://uploads-ssl.webflow.com/5fc9132f41c9d04596bf05ea/60cc8999ae83a56b54e999cd_Weather-advertising-retail-clothes.png" alt="google ppc search top ad results" data-lazy-src="https://uploads-ssl.webflow.com/5fc9132f41c9d04596bf05ea/60cc8999ae83a56b54e999cd_Weather-advertising-retail-clothes.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_18 et_pb_text_align_left et_pb_bg_layout_light"> <div> </div> <div class="et_pb_text_inner">Facts:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_19 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Great for these industries: Travel & Hospitality, Food & Drink, Apparel, Leisure & Entertainment, Home & Garden, Energy, Insurance etc</li> <li>When it’s a lower temperature outside (cold, wet, or snowy), people have an increased desire for psychological warmth. Activities or services that have a <a href="http://www.weatherunlocked.com/blog/2014/july/bad-weather-triggers-social-media-engagement" target="_blank" rel="noopener">social element</a> might perform better!</li> <li>Warmer weather & exposure to sunlight increases peoples’ willingness to spend money up to <a href="https://www.adwordsrobot.com/en/weather-based-advertising" target="_blank" rel="noopener">56%</a>.</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_20 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_21 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Increasing Engagement</li> <li>Driving Conversions</li> <li>A healthy Return on Ad Spend</li> <li>Delivering a more Personalized Ad Experience</li> <li>Boosted Visibility During Key Moments</li> </ul> </div> </div> </div> </div> </div> </div> <p></p> <p></p> </div> </div> </div> <div class="elementor-element elementor-element-d1301fd elementor-widget elementor-widget-heading" data-id="d1301fd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">SMS</h2> </div> </div> <div class="elementor-element elementor-element-45eab78 elementor-widget elementor-widget-text-editor" data-id="45eab78" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_23 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Ah, good ol’ SMS, text messages. Yes, even they have been made to have advertising options! SMS ads promote products and services through mobile phones. Through short and concise text messages, brands can bulk deliver their ads to subscribers worldwide.</p> <p>In a world where people are bombarded with emails and online ads, SMS ads are a cost-effective way to cut-through the noise and drive visibility with high open-rates. It’s a channel that would complement your other digital marketing efforts, such as email marketing and social!</p> <p>An SMS ad is 160 symbols. You can use them to send messages for:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_24 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Notifications (like, launch of new product)</li> <li>Exclusive deals for your loyalty program members</li> <li>Text-To-Win competitions</li> <li>Discount codes</li> <li>Promotion for sales on your website or stores<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_2"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://www.tatango.com/wp-content/uploads/2020/05/Memorial-Day-SMS-Marketing-Example-Sent-From-Toys-R-Us-Retail-Stores-to-SMS-Subscribers-768x751.png" alt="google ppc search top ad results" data-lazy-src="https://www.tatango.com/wp-content/uploads/2020/05/Memorial-Day-SMS-Marketing-Example-Sent-From-Toys-R-Us-Retail-Stores-to-SMS-Subscribers-768x751.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_25 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Facts:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_26 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>It usually takes a user to respond to an SMS ad <a href="https://www.smsglobal.com/blog/the-ultimate-guide-to-sms-marketing/" target="_blank" rel="noopener">within 90 seconds</a></li> <li>Response rates can be as high as 45% (in comparison to email responses, which averages around 6%)</li> <li>Click-Through Rate (CTR) is around <a href="https://www.voicesage.com/blog/sms-compared-to-email-infograph/" target="_blank" rel="noopener">19%</a></li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_27 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_28 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Driving higher Open Rate</li> <li>Boosted Visibility</li> <li>Promoting Deals and Discounts</li> <li>Complementing other Marketing Channels</li> </ul> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-9f9bde5 elementor-widget elementor-widget-heading" data-id="9f9bde5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Performance Max</h2> </div> </div> <div class="elementor-element elementor-element-8401046 elementor-widget elementor-widget-text-editor" data-id="8401046" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_23 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_30 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Performance Max ads utilize machine learning to automate the audience targeting and ad delivery format, based on the information provided when setting up the campaign. Based on the creative assets you provide, the creation of the actual ad will be automated too. Then, the ad platform will run your campaign based on your specified conversion goals.</p> <p>Performance ad placements will be served across different channels dynamically. It greatly complements PPC Search Ads.</p> <p>You can choose to set up Performance Max Ads based on these conversions:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_31 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Sales</li> <li>Leads</li> <li>Website Traffic</li> <li>Product & Brand Consideration</li> <li>Brand Awareness & Reach</li> <li>App Promotion</li> <li>Local Store Visits & Promotions<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_3"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://www.slovenia.info/uploads/dk_2021/povzetek/oglasi_google_performance_max_mobileready.png" alt="google ppc search top ad results" data-lazy-src="https://www.slovenia.info/uploads/dk_2021/povzetek/oglasi_google_performance_max_mobileready.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_32 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Facts:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_33 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Beneficial for any type of business</li> <li>Potential to reach up to 3 billion users worldwide</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_34 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_35 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Driving Higher Conversions (whether it be lead generation, purchases etc)</li> <li>Acquiring More Data Insights</li> <li>Attributing Data to proper channels to get a better understanding of the Customer Journey</li> <li>Optimizing Campaign Performance</li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-53b8432 elementor-widget elementor-widget-heading" data-id="53b8432" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Discovery</h2> </div> </div> <div class="elementor-element elementor-element-11fedf9 elementor-widget elementor-widget-text-editor" data-id="11fedf9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_23 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_30 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_37 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Discovery Ads are mobile-optimized image ads that are visually rich. They target based on audience data (versus, say, keywords). It utilizes Google’s data on users’ site visits, map searches, videos watched and apps downloaded to serve ads to the right people.<br />Discovery Ads are meant to be browseable, feed-based and focused on higher user intent.<br /><br /> <p>Here are some examples of Discovery Ads the brand, Ugg had ran:<br /><br /></p> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_4"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/Google_Discovery_ads_-_UGG_GIF_copy.gif" alt="google ppc search top ad results" data-lazy-src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/Google_Discovery_ads_-_UGG_GIF_copy.gif" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_38 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Types of Discovery Ads:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_39 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Single Image Ads</li> <li>Multi-Image Carousel Ads</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_40 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Facts:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_41 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li><a href="https://blog.google/products/ads/discovery-ads/" target="_blank" rel="noopener">86%</a> of online consumers say they’re on the lookout for shopping ideas as they watch videos or explore content across the web</li> <li>Potential audience reach of <a href="https://support.google.com/google-ads/answer/9176876?hl=en" target="_blank" rel="noopener">3 billion</a> users</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_42 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_43 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Driving Engagement</li> <li>Delivering Scalable Ads</li> <li>Reaching New Audiences</li> <li>Retargeting</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-42ee25d elementor-widget elementor-widget-heading" data-id="42ee25d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Twitch</h2> </div> </div> <div class="elementor-element elementor-element-0411b16 elementor-widget elementor-widget-text-editor" data-id="0411b16" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_45 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Twitch is one of the most popular entertainment, live-streaming platforms. Aside from being the top-watched streaming platform for gamers, it has now expanded to other entertainment topics, like cooking, music and art. Twitch streams are live broadcasts, with a chat window on the right side, where audiences of the livestream can interact with the streamer and one another.</p> <p>This Amazon-owned platform has a highly active, social, and engaged userbase. It’s a great ad channel to serve visual ads (especially video).<br /><br /></p> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_5"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://adguidetotwitch.github.io/ad2.jpg" alt="google ppc search top ad results" data-lazy-src="https://adguidetotwitch.github.io/ad2.jpg" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_46 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Types of Twitch Ads:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_47 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Banner/Display</li> <li>In-Video Ads</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_48 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />In the following placements:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_49 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Homepage Headliner</li> <li>Homepage Carousel</li> <li>First Impression Takeover</li> <li>Twitch Premium Video</li> <li>Super Leaderboard</li> <li>Medium Rectangle</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_50 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_51 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>30 million daily users around the world</li> <li>Almost 50% of Twitch users are between the <a href="https://twitchadvertising.tv/audience/" target="_blank" rel="noopener">ages 18 to 34</a></li> <li>The core demographic of <a href="https://mediakix.com/blog/top-twitch-statistics-live-streaming-game-platform/" target="_blank" rel="noopener">65% male users</a> (73% are under 35 years old)</li> <li>62% of viewers in eSports/gaming personalities on a daily basis</li> <li><a href="https://advertising.amazon.com/en-ca/library/guides/twitch-ads" target="_blank" rel="noopener">56% of users </a>tend to buy brands they see advertised</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_52 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_53 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Connecting With a Younger Audience</li> <li>Expanding Audience Reach</li> <li>Generate Brand Engagement</li> <li>Driving Brand Awareness</li> </ul> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-b2a8958 elementor-widget elementor-widget-heading" data-id="b2a8958" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Telegram</h2> </div> </div> <div class="elementor-element elementor-element-f9a0d28 elementor-widget elementor-widget-text-editor" data-id="f9a0d28" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_module et_pb_text et_pb_text_55 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Telegram provides a free and secure messaging service for over half a billion monthly active users around the world. They can send private messages, chat in private groups and subscribe to public, one-to-many channels. Users can look up world news, courses, business tips, etc all in one place. The app has an easy interface and combines tons of popular topics—you’re bound to find one that fits your audience base!<br /><br /> <p>Telegram ads are delivered like a chat message called Sponsored Messages, which can be personalized and the platform has a strong emphasis on user privacy.</p> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_6"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://i0.wp.com/wersm.com/wp-content/uploads/2021/11/wersm-telegram-is-introducing-ads-to-support-its-growth.jpg?resize=1024%2C768&ssl=1" alt="google ppc search top ad results" data-lazy-src="https://i0.wp.com/wersm.com/wp-content/uploads/2021/11/wersm-telegram-is-introducing-ads-to-support-its-growth.jpg?resize=1024%2C768&ssl=1" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_56 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_57 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>500 million monthly global active users</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_58 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_59 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Delivering Contextual-Based Ads</li> <li>Preserving User Privacy</li> <li>Connecting with Your Target Audience</li> </ul> </div> </div> </div> </div> <div class="elementor-element elementor-element-7bb6aff elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7bb6aff" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-cd4bbe4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="cd4bbe4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e02854" data-id="6e02854" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7562a4a elementor-widget elementor-widget-heading" data-id="7562a4a" data-element_type="widget" id="paid-search" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Paid Search</h2> </div> </div> <div class="elementor-element elementor-element-3fb8325 elementor-widget elementor-widget-text-editor" data-id="3fb8325" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><a href="/paid-search/" target="_blank" rel="noopener noreferrer">Paid Search</a> Ads and are typically found at the top of the search results page once a user types in a keyword. The ad format is Pay-Per-Click (PPC) and captures people who are actively looking for a product or service. In fact, PPC visitors are <a href="https://www.smallbizgenius.net/by-the-numbers/ppc-stats/#:~:text=Users%20who%20click%20on%20PPC,same%20website%20through%20organic%20results.&text=Paid%20ads%20seem%20to%20be,in%20leading%20to%20actual%20purchases." target="_blank" rel="noopener noreferrer">50%</a> more likely to make a purchase compared to organic visitors!<br /><br /><p>The two biggest <a href="/institute-library/blog/what-are-search-ads/" target="_blank" rel="noopener noreferrer">search ad</a> platforms are Google and Microsoft Bing.</p></div> </div> </div> <div class="elementor-element elementor-element-4b9eb67 elementor-widget elementor-widget-heading" data-id="4b9eb67" data-element_type="widget" id="google-search-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Google Search</h2> </div> </div> <div class="elementor-element elementor-element-da82809 elementor-widget elementor-widget-text-editor" data-id="da82809" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_63 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Brands pay for text ads to appear in the search results on Google.</p> <p>There are 6 types of Google Search Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_64 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Text</li> <li>Dynamic Search</li> <li>Call-Only</li> <li>Shopping</li> <li>Image</li> <li>Video<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_7"><span class="et_pb_image_wrap"><img fetchpriority="high" decoding="async" class="wp-image-6279 entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://www.warroominc.com/wp-content/uploads/2018/07/london-hotel-Google-Search.png" sizes="(max-width: 800px) 100vw, 800px" srcset="https://www.warroominc.com/wp-content/uploads/2018/07/london-hotel-Google-Search.png 800w, https://www.warroominc.com/wp-content/uploads/2018/07/london-hotel-Google-Search-300x212.png 300w, https://www.warroominc.com/wp-content/uploads/2018/07/london-hotel-Google-Search-768x543.png 768w, https://www.warroominc.com/wp-content/uploads/2018/07/london-hotel-Google-Search-400x284.png 400w" alt="google ppc search top ad results" width="800" height="566" data-lazy-srcset="https://www.warroominc.com/wp-content/uploads/2018/07/london-hotel-Google-Search.png 800w, https://www.warroominc.com/wp-content/uploads/2018/07/london-hotel-Google-Search-300x212.png 300w, https://www.warroominc.com/wp-content/uploads/2018/07/london-hotel-Google-Search-768x543.png 768w, https://www.warroominc.com/wp-content/uploads/2018/07/london-hotel-Google-Search-400x284.png 400w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://www.warroominc.com/wp-content/uploads/2018/07/london-hotel-Google-Search.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_65 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Facts:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_66 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>On average, internet users conduct <a href="https://www.singlegrain.com/google/google-ads-trends-2020/" target="_blank" rel="noopener noreferrer">3-4</a> Google searches on a daily basis</li> <li>Google owns <a href="https://www.webfx.com/blog/marketing/google-ads-statistics/#:~:text=73%25%20of%20the%20paid%20search,for%20it%20on%20Google%20(Source)" target="_blank" rel="noopener noreferrer">76%</a> of the search engine market</li> <li>The average Click-Through Rate (CTR) of the paid ad in first position on Google search is <a href="https://99firms.com/blog/ppc-stats/#gref" target="_blank" rel="noopener noreferrer">7%</a></li> <li><a href="https://ppcprotect.com/ppc-statistics/#:~:text=General%20PPC%20Statistics&text=Over%207%20million%20advertisers%20invested,for%20PPC%20ads%20in%202017.&text=Search%20advertising%20on%20mobile%20is,by%20as%20much%20as%2080%25." target="_blank" rel="noopener noreferrer">96%</a> of brands are spending money on Google Ads</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_67 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_68 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Increasing qualified website traffic</li> <li>Driving conversions</li> <li>Increasing sales</li> </ul> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-2e02ce6 elementor-widget elementor-widget-heading" data-id="2e02ce6" data-element_type="widget" id="bing-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Microsoft Advertising (Formerly Bing Ads)</h2> </div> </div> <div class="elementor-element elementor-element-60b95d0 elementor-widget elementor-widget-text-editor" data-id="60b95d0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_70 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Bing is the search engine of Microsoft and offers Pay-Per-Click (PPC) advertising.Types of Microsoft Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_71 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Expanded Text Ads</li> <li>Dynamic Search Ads</li> <li>Responsive Search Ads<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_8"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://mk0adespressoj4m2p68.kinstacdn.com/wp-content/uploads/2020/08/image6-2.png" alt="google ppc search top ad results" data-lazy-src="https://mk0adespressoj4m2p68.kinstacdn.com/wp-content/uploads/2020/08/image6-2.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_72 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_73 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Bing owns <a href="https://instapage.com/blog/bing-ads-vs-google-ads" target="_blank" rel="noopener noreferrer">34%</a> of the worldwide desktop search engine market share</li> <li>Bing Ads can reach 63 million users that cannot be reached by Google Ads</li> <li>Bing has an older demographic, the average age of user base is <a href="https://aori.com/blog/bing-users-2019" target="_blank" rel="noopener noreferrer">45</a> years old</li> <li>1 out of 3 Bing users have a household income of $100,000+</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_74 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_75 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Targeting an older audience</li> <li>Targeting an audience with bigger purchasing power</li> <li>Increasing website traffic</li> <li>Driving conversions</li> </ul> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-5998952 elementor-widget elementor-widget-heading" data-id="5998952" data-element_type="widget" id="quora-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Quora</h2> </div> </div> <div class="elementor-element elementor-element-9c09271 elementor-widget elementor-widget-text-editor" data-id="9c09271" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_77 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Quora is an online community for people to ask questions and provide answers to all types of topics. Professionals, students, and industry leaders are active in sharing their knowledge on this platform. This advertising channel is a combination of social and search. </p> <p>Types of Quora Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_78 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Images Ads</li> <li>Text Ads</li> <li>Promote an Answer<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_9"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://qph.fs.quoracdn.net/main-qimg-74b81b47fc72d30a9471f64db2577248" alt="google ppc search top ad results" data-lazy-src="https://qph.fs.quoracdn.net/main-qimg-74b81b47fc72d30a9471f64db2577248" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_79 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_80 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>54% of Quora audiences have an average annual household income of $100k+</li> <li><a href="https://q.quoraforbusiness.com/business" target="_blank" rel="noopener noreferrer">65%</a> of Quora users have a college degree, including an <a href="https://und.edu/blog/what-is-an-mba-degree.html" target="_blank" rel="noopener">MBA degree</a>.</li> <li>37% more likely to be a manager</li> <li>Businesses see <a href="https://business.quora.com/Introducing-the-Quora-Ads-QuickStart-Program" target="_blank" rel="noopener noreferrer">4x more conversions</a> with Quora Ads</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_81 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_82 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Reaching an audience with strong purchasing power</li> <li>Driving high-quality traffic</li> <li>Boosting brand authority</li> <li>Increasing conversions</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-cc4ec65 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="cc4ec65" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f8c917" data-id="6f8c917" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-39b4e13 elementor-widget elementor-widget-heading" data-id="39b4e13" data-element_type="widget" id="display-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Display Ads</h2> </div> </div> <div class="elementor-element elementor-element-cc8ddd3 elementor-widget elementor-widget-text-editor" data-id="cc8ddd3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_84 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>45% of people seeing Display Ads are in the middle (or the “Consideration Stage”) of their Customer Journey. Great visuals can boost interest in your products and services and push them onto the next stage (which is “Conversion”)!</p> <p>Display ads are visual banners that can be found across the internet with specific placements on websites.</p> <p>Types of Display Ads include:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_85 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Static Banner</li> <li>Animated</li> <li>Interactive</li> <li>Video</li> <li>Lightbox</li> <li>Interstitial</li> <li>Interactive</li> <li><a href="/institute-library/blog/how-to-use-social-display-ads-to-win-big/" target="_blank" rel="noopener noreferrer">Social Display</a><br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_10"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="" src="https://www.moonlightcreative.com/wp-content/uploads/2018/04/banner-ad-example1-boarder.jpg" alt="" data-lazy-src="https://www.moonlightcreative.com/wp-content/uploads/2018/04/banner-ad-example1-boarder.jpg" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_86 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Google’s list of Top Performing Display Ad <br />Sizes are:<br /><br /></div> </div> <div class="et_pb_module et_pb_image et_pb_image_11"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="" src="https://mk0adespressoj4m2p68.kinstacdn.com/wp-content/uploads/2020/11/image1.png" alt="" data-lazy-src="https://mk0adespressoj4m2p68.kinstacdn.com/wp-content/uploads/2020/11/image1.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_87 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Stats:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_88 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Google’s Display Ad Network reaches <a href="https://www.thinkwithgoogle.com/intl/en-145/future-of-marketing/digital-transformation/google-display-network/" target="_blank" rel="noopener noreferrer">90%</a> of internet users worldwide. It serves more than a trillion impressions served to over 1 billion users every month</li> <li>Online Display Ads will make up <a href="https://www.zenithmedia.com/wp-content/uploads/2019/03/Adspend-forecasts-March-2019-executive-summary.pdf" target="_blank" rel="noopener noreferrer" data-lf-fd-inspected-lynor8x3v1vawqjz="true">21%</a> of the total global ad spend in 2021</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_89 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_90 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Building brand awareness</li> <li>Increasing website traffic</li> </ul> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-7471770 elementor-widget elementor-widget-heading" data-id="7471770" data-element_type="widget" id="display-retargeting-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Display Retargeting </h2> </div> </div> <div class="elementor-element elementor-element-97397a5 elementor-widget elementor-widget-text-editor" data-id="97397a5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_92 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Did you know that 22% of people clicking on retargeting ads are in the final stages prior to purchasing?<br /><br />Display Retargeting Ads help you reach people who already were interested in your brand — and seal the deal. The most common type of Retargeting Ad are abandoned shopping carts where ads follow you around the internet reminding you that you hadn’t completed your purchase.<br /><br /></div> </div> <div class="et_pb_module et_pb_text et_pb_text_93 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Text</li> <li>Dynamic Search</li> <li>Call-Only</li> <li>Shopping</li> <li>Image</li> <li>Video<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_12"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://d3pef22pb68mhq.cloudfront.net/wp-content/uploads/2020/03/03190420/Eton-Shirts-Facebook-Dynamic-Product-Ad.jpg" alt="google ppc search top ad results" data-lazy-src="https://d3pef22pb68mhq.cloudfront.net/wp-content/uploads/2020/03/03190420/Eton-Shirts-Facebook-Dynamic-Product-Ad.jpg" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_94 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_95 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>People are <a href="https://techjury.net/blog/ppc-stats/#gref" target="_blank" rel="noopener noreferrer">70%</a> more likely to purchase a product when a brand runs retargeting ads</li> <li>Website visitors who are retargeted are more likely to convert by <a href="https://www.criteo.com/insights/power-of-retargeting-computing-high-tech/" target="_blank" rel="noopener noreferrer">43%</a></li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_96 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_97 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Improving brand recall</li> <li>Driving conversions</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-778d606 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="778d606" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6572d2a" data-id="6572d2a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b169074 elementor-widget elementor-widget-heading" data-id="b169074" data-element_type="widget" id="video-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Video Ads</h2> </div> </div> <div class="elementor-element elementor-element-6bef997 elementor-widget elementor-widget-text-editor" data-id="6bef997" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_99 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Video is the 2nd largest search method online, which is why <a href="https://www.oberlo.ca/blog/video-marketing-statistics#" target="_blank" rel="noopener noreferrer">87%</a> of digital marketers are using video content in their digital marketing strategies. Aside from text ads like Paid Search and Display Ad images, video ads are the most visually engaging ad format. <a href="/institute-library/blog/the-difference-between-youtube-keywords-vs-google-keywords/" target="_blank" rel="noopener noreferrer">Youtube</a> is by far the biggest <a href="/institute-library/blog/what-is-programmatic-video-advertising/" target="_blank" rel="noopener noreferrer">video advertising</a> channel.<br /><br /></p> <p>Types of Video Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_100 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Bumper</li> <li>In-Stream</li> <li>Out-Stream</li> <li>Interstitial</li> <li>Masthead</li> <li><a href="/institute-library/blog/what-is-ott-advertising/" target="_blank" rel="noopener noreferrer">Over-The-Top (OTT)</a></li> <li>TrueView Video Discovery<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_13"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://www.webfx.com/blog/wp-content/uploads/2020/07/central-penn-trueview-ad-1024x427.png" alt="google ppc search top ad results" data-lazy-src="https://www.webfx.com/blog/wp-content/uploads/2020/07/central-penn-trueview-ad-1024x427.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_101 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_102 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Youtube has a monthly active user base of <a href="https://blog.youtube/press/" target="_blank" rel="noopener noreferrer">2 billion</a> people</li> <li>Compared to other TV networks, YouTube reaches the most <a href="https://www.youtube.com/intl/en-GB/about/press/" target="_blank" rel="noopener noreferrer">18-34</a> year olds</li> <li><a href="https://www.thinkwithgoogle.com/marketing-strategies/video/baby-boomer-youtube-trends/" target="_blank" rel="noopener noreferrer">1 out of 3</a> Boomers search on YouTube to learn more about a product/service</li> <li>Over <a href="https://www.youtube.com/intl/en-GB/about/press/" target="_blank" rel="noopener noreferrer">70%</a> of YouTube videos are watched on mobile devices</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_103 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_104 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Targeting audiences from all walks of life</li> <li>Expanding brand awareness</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-912c11c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="912c11c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0062a0" data-id="a0062a0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-430aa4e elementor-widget elementor-widget-heading" data-id="430aa4e" data-element_type="widget" id="native-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Native Ads</h2> </div> </div> <div class="elementor-element elementor-element-7f4f333 elementor-widget elementor-widget-text-editor" data-id="7f4f333" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Native is a form of paid advertising that blends in with the look, feel, and function of its displayed platform. It is non-intrusive and typically content-rich. You typically find Native Ads in online news sites’ advertorials, social media feeds, and recommended content on webpages.</p> <p>Types of Native Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_107 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>In-Feed</li> <li>Branded Content</li> <li>Content Recommendation</li> <li>Promoted Listings</li> <li>In-Ad with Native Elements<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_14"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://www.acquisio.com/blog/wp-content/uploads/2020/04/native-ad-buzzfeed.png" alt="google ppc search top ad results" data-lazy-src="https://www.acquisio.com/blog/wp-content/uploads/2020/04/native-ad-buzzfeed.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_108 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_109 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Native Ads are viewed <a href="https://medium.com/nativeadvertising/consumers-look-at-native-ads-more-than-display-according-to-new-study-764843bd771d" target="_blank" rel="noopener noreferrer">53%</a> more frequently by consumers than Display Ads</li> <li>Native Ads increased purchase intent by 18%</li> <li><a href="https://www.sharethrough.com/resources/in-feed-ads-vs-banner-ads/" target="_blank" rel="noopener noreferrer">32%</a> of people said they would share Native Ad content with friends or family</li> <li><a href="https://contentmarketinginstitute.com/wp-content/uploads/2016/01/NEOMG_Whitepaper_final_11-10-15_lk.pdf" target="_blank" rel="noopener noreferrer" data-lf-fd-inspected-lynor8x3v1vawqjz="true">70%</a> of people say they would rather discover products/services through content versus traditional ads</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_110 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_111 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Educating people on your brand offering</li> <li>Building trust with consumers</li> <li>Creating brand awareness</li> <li>Increasing website traffic</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bed71f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="bed71f9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf715dd" data-id="cf715dd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ba04119 elementor-widget elementor-widget-heading" data-id="ba04119" data-element_type="widget" id="in-app-advertising" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">In-App Advertising</h2> </div> </div> <div class="elementor-element elementor-element-b703518 elementor-widget elementor-widget-text-editor" data-id="b703518" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner">In-App ads appear in mobile apps on smartphones and tablets. They have in-depth data tracking and targeting functions.<p><br />Types of In-App Advertising:</p></div></div><div class="et_pb_module et_pb_text et_pb_text_114 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li>Mobile Banner Ads</li><li>Interstitial Ads</li><li>Rewarded Video Ads</li><li>Mobile Native Ads</li></ul></div></div><div class="et_pb_module et_pb_image et_pb_image_15"><span class="et_pb_image_wrap"><img decoding="async" class="entered error aligncenter" title="london-hotel-Google-Search" src="https://www.netmera.com/wp-content/uploads/2016/08/pu.png" alt="google ppc search top ad results" data-lazy-src="https://www.netmera.com/wp-content/uploads/2016/08/pu.png" data-ll-status="error" /></span></div><div class="et_pb_module et_pb_text et_pb_text_115 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><br />Facts:</div></div><div class="et_pb_module et_pb_text et_pb_text_116 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li>Smartphone users spend <a href="https://www.retaildive.com/ex/mobilecommercedaily/why-in-app-advertising-is-a-must-for-marketers" target="_blank" rel="noopener noreferrer">89%</a> of their total mobile device time in mobile apps, VS 11% on the mobile browser</li><li>Mobile app Click-Through Rate is <a href="https://www.forbes.com/sites/roberthof/2014/08/27/study-mobile-ads-actually-do-work-especially-in-apps/?sh=6812dfd157aa" target="_blank" rel="noopener noreferrer">0.58%</a> and Mobile Web is 0.23%</li><li>In-app ads perform <a href="https://www.marketingdive.com/ex/mobilemarketer/cms/opinion/columns/23348.html" target="_blank" rel="noopener noreferrer">11.4 times</a> better than regular banner ads</li></ul></div></div><div class="et_pb_module et_pb_text et_pb_text_117 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><br />Great For:</div></div><div class="et_pb_module et_pb_text et_pb_text_118 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li>Reaching highly engaged audiences</li><li>Increasing clicks</li><li>Connecting with users on mobile devices</li></ul></div></div></div></div></div></div></div></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a49e8d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="a49e8d1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eee0eef" data-id="eee0eef" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b2b6d7f elementor-widget elementor-widget-heading" data-id="b2b6d7f" data-element_type="widget" id="apple-search-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Apple Search Ads</h2> </div> </div> <div class="elementor-element elementor-element-bbd171c elementor-widget elementor-widget-text-editor" data-id="bbd171c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Apple Search is an excellent advertising channel for mobile apps. It helps people discover your app at the top of App Store search results. If you ever decide to <a href="https://www.appmysite.com/how-to-create-an-app/" target="_blank" rel="noopener">create an app</a> or already have an app, consider leveraging Apple Search to reach a vast audience of iOS users. <br /><br /></div> </div> <div class="et_pb_module et_pb_text et_pb_text_121 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Mobile Banner Ads</li> <li>Interstitial Ads</li> <li>Rewarded Video Ads</li> <li>Mobile Native Ads<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_16"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://searchengineland.com/figz/wp-content/seloads/2017/12/Screen-Shot-2017-12-05-at-12.07.06-PM-594x400.png" alt="google ppc search top ad results" data-lazy-src="https://searchengineland.com/figz/wp-content/seloads/2017/12/Screen-Shot-2017-12-05-at-12.07.06-PM-594x400.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_122 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Facts:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_123 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li><a href="https://searchads.apple.com/ca/" target="_blank" rel="noopener noreferrer">70%</a> of App Store visitors use the search bar to find apps</li> <li>65% of app downloads occur directly after a search on the Apple app store</li> <li>50% average conversion rate</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_124 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_125 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Boosting brand exposure</li> <li>Increasing mobile app downloads</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-05adaec elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="05adaec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc6a102" data-id="cc6a102" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5274a93 elementor-widget elementor-widget-heading" data-id="5274a93" data-element_type="widget" id="digital-out-of-home-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Digital Out-Of-Home Ads </h2> </div> </div> <div class="elementor-element elementor-element-a268507 elementor-widget elementor-widget-text-editor" data-id="a268507" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Digital Out-Of-Home (DOOH) is the delivery of visual ads through digital screens in public spaces that typically has high foot traffic (transport hubs, airports, malls etc). They can be billboards or signs and are dynamic — meaning brands can run ads that update based on time, or the environment (such as weather).<br /><br /></div> </div> <div class="et_pb_module et_pb_text et_pb_text_128 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Mobile Banner Ads</li> <li>Interstitial Ads</li> <li>Rewarded Video Ads</li> <li>Mobile Native Ads<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_17"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://i1.wp.com/media.giphy.com/media/SMPLw9M78Phhm/giphy.gif?resize=525%2C264&ssl=1" alt="google ppc search top ad results" data-lazy-src="https://i1.wp.com/media.giphy.com/media/SMPLw9M78Phhm/giphy.gif?resize=525%2C264&ssl=1" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_129 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Facts:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_130 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>82% of survey respondents recalled seeing a DOOH ad in the past month, and the majority of them viewed the format in a favorable light</li> <li>Because DOOH ads are served in person, they cannot be blocked out by AdBlock</li> <li>This is one digital advertising channel that does not track actual ad impressions or reach</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_131 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_132 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Creating brand awareness</li> <li>Maximizing ad reach</li> <li>Reinforcing brand recall</li> <li>Driving foot traffic</li> <li>Increasing conversions</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b650378 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="b650378" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b76feda" data-id="b76feda" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7d9c76f elementor-widget elementor-widget-heading" data-id="7d9c76f" data-element_type="widget" id="social-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Social Media Ads</h2> </div> </div> <div class="elementor-element elementor-element-88c9fe8 elementor-widget elementor-widget-text-editor" data-id="88c9fe8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_134 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner">44% of people who see Social Ads are at the beginning (or “awareness stage”) of the Customer Journey. These ads are served to users on social media advertising channels. Different social platforms have different user demographics. Find out which ones you should consider for your next ad campaign!<br /><br /></div></div><div class="et_pb_module et_pb_text et_pb_text_135 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li>Facebook</li><li>Instagram</li><li>LinkedIn</li><li>Twitter</li><li>TikTok</li><li>Pinterest</li><li>Snapchat</li><li>Reddit</li><li>Tumblr</li></ul></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> <div class="elementor-element elementor-element-5a9f3eb elementor-widget elementor-widget-heading" data-id="5a9f3eb" data-element_type="widget" id="facebook-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Facebook</h2> </div> </div> <div class="elementor-element elementor-element-3f7195a elementor-widget elementor-widget-text-editor" data-id="3f7195a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_134 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_137 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Facebook is the most used social media platform around the world. It is an engaging platform that reaches both B2C and B2B businesses and people of every age. People create and share articles, images, videos and thoughts amongst their friends. Facebook ads are sponsored posts that can be set to different objectives such as lead generation or website traffic.<br /><br /> <p>Types of Facebook Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_138 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Image</li> <li>Video</li> <li>Carousel</li> <li>Instant Experience</li> <li>Collection<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_18"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://media.sproutsocial.com/uploads/2018/05/PF-Changs.png" alt="google ppc search top ad results" data-lazy-src="https://media.sproutsocial.com/uploads/2018/05/PF-Changs.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_139 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_140 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li><a href="https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/#:~:text=With%20over%202.7%20billion%20monthly,the%20biggest%20social%20network%20worldwide." target="_blank" rel="noopener noreferrer">2.7 billion</a> monthly active users</li> <li>65% of users are between 18 and 34 years old</li> <li>Users from the Silent Generation (born in or before 1945) have doubled and the number of Baby Boomers has <a href="https://qz.com/1707287/use-of-facebook-among-senior-americans-has-doubled-over-recent-years/" target="_blank" rel="noopener noreferrer">increased exponentially</a></li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_141 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_142 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Building brand awareness</li> <li>Targeting audiences from all walks of life</li> <li>Driving engagement</li> <li>Generating conversions</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-33fa2e2 elementor-widget elementor-widget-heading" data-id="33fa2e2" data-element_type="widget" id="instagram-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Instagram</h2> </div> </div> <div class="elementor-element elementor-element-57964dc elementor-widget elementor-widget-text-editor" data-id="57964dc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_134 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_137 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_144 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Instagram ads are sponsored visual content in the format of posts or stories. Because Facebook and Instagram have a shared ad platform, it expands the opportunity for brands to cross-promote.<br /><br /> <p>Types of Instagram Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_145 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Stories ads</li> <li>Photo ads</li> <li>Video ads</li> <li>Carousel ads</li> <li>Collection ads</li> <li>Explore ads</li> <li>IGTV ads</li> <li>Instagram Shopping ads<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_19"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://us-wd.gr-cdn.com/getresponse-blog/sites/5/2020/02/1632/meller-instagram-ads.png" alt="google ppc search top ad results" data-lazy-src="https://us-wd.gr-cdn.com/getresponse-blog/sites/5/2020/02/1632/meller-instagram-ads.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_146 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_147 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Instagram has <a href="https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/" target="_blank" rel="noopener noreferrer">800 million</a> active users</li> <li>More than half of the global Instagram population worldwide is aged 34 or younger</li> <li><a href="https://business.instagram.com/getting-started" target="_blank" rel="noopener noreferrer">60%</a> of people say they discover new products on Instagram</li> <li>1 out of 3 most viewed stories are from business Instagram accounts</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_148 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_149 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Reaching a younger target demographic</li> <li>Driving brand awareness</li> <li>Increasing website traffic</li> <li>Generating conversions (leads)</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-c993b86 elementor-widget elementor-widget-heading" data-id="c993b86" data-element_type="widget" id="linkedin-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">LinkedIn</h2> </div> </div> <div class="elementor-element elementor-element-8bef413 elementor-widget elementor-widget-text-editor" data-id="8bef413" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_134 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_137 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_144 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_151 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Whether your company is B2B, B2C, a non-profit or educational institution, LinkedIn is the best advertising channel to reach business professionals. It’s great for prospecting, nurturing leads, and driving conversions.</p> <p>Types of LinkedIn Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_152 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Sponsored Content</li> <li>Direct Sponsored Content</li> <li>Sponsored InMail</li> <li>Text Ads</li> <li>Dynamic Ads </li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_20"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://www.theb2bhouse.com/wp-content/uploads/2020/09/5-Microsoft-Video-ad-768x688.png" alt="google ppc search top ad results" data-lazy-src="https://www.theb2bhouse.com/wp-content/uploads/2020/09/5-Microsoft-Video-ad-768x688.png" data-ll-status="loaded"></span></div> <div class="et_pb_module et_pb_text et_pb_text_153 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_154 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Ad exposure on LinkedIn can <a href="https://business.linkedin.com/marketing-solutions/cx/20/08/read-me-if-you-want-to-advertise-better-on-linkedin" target="_blank" rel="noopener noreferrer">increase purchase intent by 33%</a></li> <li>The largest age group is <a href="https://www.statista.com/statistics/246172/share-of-us-internet-users-who-use-linkedin-by-age-group/" target="_blank" rel="noopener noreferrer">46-55 year olds</a></li> <li>4 out of 5 LinkedIn users drive business decisions</li> <li><a href="https://business.linkedin.com/marketing-solutions/cx/17/06/advertise-on-linkedin" target="_blank" rel="noopener noreferrer">2x</a> the buying power of average web audiences</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_155 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_156 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Reaching business professionals</li> <li>Prospecting</li> <li><a href="https://snov.io/blog/linkedin-lead-generation/" target="_blank">B2B LinkedIn lead generation</a><br></li> <li>Boosting purchase intent</li> <li>Driving sales</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-43a1d40 elementor-widget elementor-widget-text-editor" data-id="43a1d40" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_134 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_137 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_144 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_151 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_158 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Bonus Tip: In addition, you can use a tool like <a href="https://www.linkedhelper.com/" target="_blank" rel="noopener">Linkedhelper.com</a>, which can help you generate leads and turn them into loyal customers. It will be a valuable resource for automating and streamlining your <a href="https://influno.com/linkedin-cold-message/" target="_blank">LinkedIn outreach</a> efforts, making your advertising campaigns on the platform even more effective. For other options, consider exploring <a href="https://www.salesrobot.co/blogs/linked-helper-alternatives" target="_blank">Linked Helper alternatives</a> to find the best tool for your LinkedIn strategy.</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-91dbd1c elementor-widget elementor-widget-heading" data-id="91dbd1c" data-element_type="widget" id="twitter-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Twitter/X</h2> </div> </div> <div class="elementor-element elementor-element-968046e elementor-widget elementor-widget-text-editor" data-id="968046e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_134 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_137 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_144 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_151 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_158 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Twitter (now known as X) is a microblogging social media platform with a highly active user base. It’s typically used to receive news, follow celebrities or politicians or share thoughts and memes.<br /><br /> <p>Types of Twitter Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_159 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Promoted Ads</li> <li>Follower Ads</li> <li>Trend Takeover<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_21"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://mk0hootsuiteblof6bud.kinstacdn.com/wp-content/uploads/2025/05/twitter-ads-1-620x495.png" alt="google ppc search top ad results" data-lazy-src="https://mk0hootsuiteblof6bud.kinstacdn.com/wp-content/uploads/2025/05/twitter-ads-1-620x495.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_160 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_161 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>1 out of 3 of Twitter users are 25-34 year olds</li> <li><a href="https://www.statista.com/statistics/828092/distribution-of-users-on-twitter-worldwide-gender/" target="_blank" rel="noopener noreferrer">68%</a> of Twitter users are male</li> <li>Degree-holders make up <a href="https://www.pewresearch.org/fact-tank/2019/08/02/10-facts-about-americans-and-twitter/" target="_blank" rel="noopener noreferrer">42%</a> of Twitter’s user base</li> <li>In a <a href="https://www.magnaglobal.com/wp-content/uploads/2017/06/Twitter_Lab_Magna.pdf" target="_blank" rel="noopener noreferrer" data-lf-fd-inspected-lynor8x3v1vawqjz="true">survey</a>, 73% of Twitter users found the ads in their feed informative and 67% said the ads were relevant and not intrusive</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_162 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_163 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Expanding brand awareness</li> <li>Growing a social following</li> <li>Driving engagement</li> <li>Increasing impressions and clicks</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-79a2a47 elementor-widget elementor-widget-heading" data-id="79a2a47" data-element_type="widget" id="tiktok-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">TikTok</h2> </div> </div> <div class="elementor-element elementor-element-31ee412 elementor-widget elementor-widget-text-editor" data-id="31ee412" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_134 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_137 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_144 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_151 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_158 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_165 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner">TikTok is a video-based social media app on iOS and Android. People create, discover, and share short videos of any topic you can think of.<p><br />Types of TikTok Ads:</p></div></div><div class="et_pb_module et_pb_text et_pb_text_166 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li>In-Feed Ads</li><li>Brand Takeover</li><li>TopView</li><li>Branded Hashtag Challenge</li><li>Branded Effects<br /><br /></li></ul></div></div><div class="et_pb_module et_pb_image et_pb_image_22"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://www.searchenginewatch.com/wp-content/uploads/2020/09/TikTok-for-business-Vans-Brand-takeover.gif" alt="google ppc search top ad results" data-lazy-src="https://www.searchenginewatch.com/wp-content/uploads/2020/09/TikTok-for-business-Vans-Brand-takeover.gif" data-ll-status="loaded" /></span></div><div class="et_pb_module et_pb_text et_pb_text_167 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><br />Demographic & Usage:</div></div><div class="et_pb_module et_pb_text et_pb_text_168 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li><a href="/institute-library/blog/what-is-tiktok/" target="_blank" rel="noopener noreferrer">TikTok</a> reaches 1 billion monthly active users in 2021</li><li>41% of TikTok users are between the ages of 16 and 24 (Gen Z)</li><li>People spend an average of 52 minutes a day on the app</li></ul></div></div><div class="et_pb_module et_pb_text et_pb_text_169 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><br />Great For:</div></div><div class="et_pb_module et_pb_text et_pb_text_170 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li>Reaching Gen Z audience</li><li>Promoting your brand in an engaging manner</li><li>Driving awareness</li><li>Increasing website traffic</li><li>Increasing ad clicks</li></ul></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> <div class="elementor-element elementor-element-e59fcab elementor-widget elementor-widget-heading" data-id="e59fcab" data-element_type="widget" id="pinterest-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Pinterest</h2> </div> </div> <div class="elementor-element elementor-element-e0312cf elementor-widget elementor-widget-text-editor" data-id="e0312cf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_134 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_137 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_144 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_151 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_158 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_165 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_172 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Pinterest is a social media platform that focuses on image sharing. Users can curate different themed boards such as recipes, fashion, home decor etc. 90% of people use Pinterest to “window shop” for product inspiration. It’s great for eCommerce businesses to showcase their products.<br /><br /> <p>Types of Pinterest Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_173 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Standard Pin</li> <li>Carousel Ad</li> <li>Video Pin Ad</li> <li>Shopping Pin</li> <li>App Install Pin<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_23"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://help.pinterest.com/sites/pinhelp/files/inline-images/Shopping-Business-Collections-01-1200px.gif" alt="google ppc search top ad results" data-lazy-src="https://help.pinterest.com/sites/pinhelp/files/inline-images/Shopping-Business-Collections-01-1200px.gif" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_174 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_175 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Shopping is the top priority for 48% of Pinterest users</li> <li>Women make up <a href="https://sproutsocial.com/insights/pinterest-statistics/" target="_blank" rel="noopener noreferrer">60%</a> of the Pinterest user base</li> <li><a href="https://view.highspot.com/viewer/5f0e1aa4c714337c761eab84" target="_blank" rel="noopener noreferrer">80%</a> of moms in the United States are on Pinterest</li> <li>Pinterest users are <a href="https://view.highspot.com/viewer/5f0e1aa4c714337c761eab84" target="_blank" rel="noopener noreferrer">3x</a> more likely to click through to a brand’s website compared to any other social channel</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_176 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_177 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Reaching a female audience</li> <li>Boosting brand awareness</li> <li>Driving website traffic</li> <li>Increasing sales</li> <li>Promoting an eCommerce business</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-8951d8f elementor-widget elementor-widget-heading" data-id="8951d8f" data-element_type="widget" id="snapchat-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Snapchat</h2> </div> </div> <div class="elementor-element elementor-element-2481cb9 elementor-widget elementor-widget-text-editor" data-id="2481cb9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_134 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_137 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_144 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_151 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_158 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_165 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_172 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_179 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Snapchat is a mobile app that makes any image or video you send accessible for only a limited time. It’s typically used for private photo sharing, video chatting, instant messaging amongst friends, and discovering visual content. It’s a trendspotting app. <p><br />Types of Snapchat Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_180 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Image Ad</li> <li>Video Ad</li> <li>Filter</li> <li>Lenses</li> <li>Story Ad</li> <li>Product Catalog Ad</li> <li>Commercials<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_24"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://mk0adespressoj4m2p68.kinstacdn.com/wp-content/uploads/2018/10/snapchatads.gif" alt="google ppc search top ad results" data-lazy-src="https://mk0adespressoj4m2p68.kinstacdn.com/wp-content/uploads/2018/10/snapchatads.gif" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_181 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_182 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li><a href="https://www.statista.com/statistics/545967/snapchat-app-dau/" target="_blank" rel="noopener noreferrer">229 million</a> daily active users</li> <li>More than half of US internet users between the <a href="https://www.statista.com/statistics/814300/snapchat-users-in-the-united-states-by-age/" target="_blank" rel="noopener noreferrer">ages of 15 and 25</a> use Snapchat</li> <li>Snapchat users are 60% more likely to make impulse purchases</li> <li>Millennials and Gen Z have a direct spending power of $1 trillion. Snapchat is great for engaging with an audience that is ready to shop</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_183 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_184 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Connecting with Gen Z and Millennials</li> <li>Generating brand awareness</li> <li>Driving sales</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-860069f elementor-widget elementor-widget-heading" data-id="860069f" data-element_type="widget" id="reddit-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Reddit</h2> </div> </div> <div class="elementor-element elementor-element-10a77fa elementor-widget elementor-widget-text-editor" data-id="10a77fa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_134 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_137 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_144 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_151 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_158 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_165 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_172 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_179 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_186 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Reddit is a website platform that is made up of millions of communities of different topics where people can discuss and share content. <p> </p> <p>Types of Reddit Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_187 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Promoted Post</li> <li>Promoted Video</li> <li>Category Takeover</li> <li>Front Page Takeover</li> <li>Trending Takeover</li> <li>Reddit Takeover</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_188 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_189 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Compared to regular consumers, <a href="https://www.redditinc.com/advertising/audience" target="_blank" rel="noopener noreferrer">Redditors</a> have on average: conducted 4x more research and are 9x faster in making purchase decisions</li> <li>Reddit is the <a href="https://www.alexa.com/topsites/countries/US" target="_blank" rel="noopener noreferrer">7th</a> most popular website in the United States</li> <li>430 million monthly active users worldwide</li> <li><a href="https://www.marketingcharts.com/charts/us-adults-social-platform-use-demographic-group-2019/attachment/pew-social-platform-use-by-demographic-apr2019" target="_blank" rel="noopener noreferrer">1 in 4</a> US adults age 25-29 uses Reddit</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_190 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_191 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Generating brand awareness</li> <li>Increasing website traffic</li> <li>Driving conversions</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-8c3d60b elementor-widget elementor-widget-heading" data-id="8c3d60b" data-element_type="widget" id="tumblr" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tumblr </h2> </div> </div> <div class="elementor-element elementor-element-1b49b9e elementor-widget elementor-widget-text-editor" data-id="1b49b9e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_134 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_137 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_144 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_151 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_158 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_165 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_172 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_179 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_186 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_193 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Tumblr is a social microblogging network. Users can post and share images, videos, and posts, follow each others’ accounts and discover new content in the dashboard.<br /><br /> <p>Types of Tumblr Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_194 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Sponsored Posts</li> <li>Sponsored Video Posts</li> <li>Sponsored Day<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_26"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://assets.tumblr.com/images/pages/business/SponsoredVideo.gif?_v=5d11c4ed58e76c8f91334a76492b7ebd" alt="google ppc search top ad results" data-lazy-src="https://assets.tumblr.com/images/pages/business/SponsoredVideo.gif?_v=5d11c4ed58e76c8f91334a76492b7ebd" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_195 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_196 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li><a href="https://www.tumblr.com/business" target="_blank" rel="noopener noreferrer">70%</a> of users say the Tumblr dashboard is their favorite place to spend time online</li> <li>User base consists of teens and young adults</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_197 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_198 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Generating brand awareness</li> <li>Connecting with a younger audience</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f8d34bb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="f8d34bb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9e0f5a" data-id="e9e0f5a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-259fd66 elementor-widget elementor-widget-heading" data-id="259fd66" data-element_type="widget" id="shopping-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Shopping Ads </h2> </div> </div> <div class="elementor-element elementor-element-5745413 elementor-widget elementor-widget-text-editor" data-id="5745413" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Shopping ads make product purchasing easy for consumers. Show ads to those who are actively looking for products and direct them to click to purchase.</p><p>Google Shopping Ads and Amazon Ads are the two biggest eCommerce advertising channels.</p></div></div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> <div class="elementor-element elementor-element-c93b8e2 elementor-widget elementor-widget-heading" data-id="c93b8e2" data-element_type="widget" id="google-shopping-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Google Shopping </h2> </div> </div> <div class="elementor-element elementor-element-4f0b95a elementor-widget elementor-widget-text-editor" data-id="4f0b95a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_202 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Google Shopping is an online advertising channel that is perfect for eCommerce brands. It lists a product’s photo, name and price directly in Google’s search results. When they click on the ad, it takes them directly to your product’s page on the website. It helps with search result visibility.</div> <div> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_203 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_204 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>70% of smartphone users research online before making a purchase</li> <li><a href="https://searchengineland.com/for-retail-advertisers-shopping-ads-continue-to-overshadow-text-ads-312026" target="_blank" rel="noopener noreferrer">60%</a> of clicks for paid Google Ad campaigns retailers run are Shopping Ads</li> <li>Google Shopping Ads make up <a href="https://www.smartinsights.com/digital-marketing-strategy/the-rise-of-google-shopping/" target="_blank" rel="noopener noreferrer">76%</a> of all US retail search ad spend</li> <li>Google Shopping ads average Cost-Per-Click (CPC) is <a href="https://www.wordstream.com/blog/ws/2019/04/01/shopping-ads-benchmarks" target="_blank" rel="noopener noreferrer">$0.66</a></li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_205 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_206 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Increasing website traffic</li> <li>Driving direct purchases</li> <li>Showing up at the top of Google search results</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-a3efbe3 elementor-widget elementor-widget-heading" data-id="a3efbe3" data-element_type="widget" id="amazon-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Amazon</h2> </div> </div> <div class="elementor-element elementor-element-d2c17e8 elementor-widget elementor-widget-text-editor" data-id="d2c17e8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_202 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_208 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p><a href="/institute-library/blog/how-amazon-dominates-ecommerce/" target="_blank" rel="noopener noreferrer">Amazon dominates the worldwide eCommerce landscape</a>. With more than 2.5 million active sellers on the Amazon marketplace, cut through the noise by promoting your brand and its products with Amazon ads.</p> <p>Types of Amazon Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_209 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Sponsored Product Ad</li> <li>Headline Search Ad</li> <li>Amazon Product Display Ad<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_28"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://www.webtalentmarketing.com/wp-content/uploads/2016/07/Picture2-1.png" alt="google ppc search top ad results" data-lazy-src="https://www.webtalentmarketing.com/wp-content/uploads/2016/07/Picture2-1.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_210 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_211 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li><a href="https://fv.feedvisor.com/CN_2019_Amazon-Consumer-Behavior-Report.html" target="_blank" rel="noopener noreferrer">90%</a> of buyers agree that they are more likely to purchase Amazon products than other eCommerce sites</li> <li><a href="https://www.oberlo.ca/blog/amazon-statistics#:~:text=10.-,Buyers%20Visit%20Amazon%20for%20Inspiration,retailers%20develop%20their%20strategy%20accordingly." target="_blank" rel="noopener noreferrer">23%</a> of online shoppers go to Amazon for product inspiration</li> <li>80 million American households have an Amazon account</li> <li><a href="https://d39w7f4ix9f5s9.cloudfront.net/61/3b/1f0c2cd24f37bd0e3794c284cd2f/2019-amazon-smb-impact-report.pdf" target="_blank" rel="noopener noreferrer" data-lf-fd-inspected-lynor8x3v1vawqjz="true">4000 items</a> are sold per minute in the United States on Amazon</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_212 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_213 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Increasing Amazon sales</li> <li>Expanding product reach</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ecbfcc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="ecbfcc9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b96b4bf" data-id="b96b4bf" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e612bd6 elementor-widget elementor-widget-heading" data-id="e612bd6" data-element_type="widget" id="chinese-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Chinese Ads </h2> </div> </div> <div class="elementor-element elementor-element-6d00e46 elementor-widget elementor-widget-text-editor" data-id="6d00e46" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Convey your brand authentically with the right Chinese advertising channels to break into a whole new demographic!</p></div></div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> <div class="elementor-element elementor-element-7b2409e elementor-widget elementor-widget-heading" data-id="7b2409e" data-element_type="widget" id="wechat-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Little Red Book</h2> </div> </div> <div class="elementor-element elementor-element-cded6db elementor-widget elementor-widget-text-editor" data-id="cded6db" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Often dubbed the ‘Chinese Pinterest’, <a href="https://apps.apple.com/us/app/%E5%B0%8F%E7%BA%A2%E4%B9%A6-%E4%BD%A0%E7%9A%84%E7%94%9F%E6%B4%BB%E6%8C%87%E5%8D%97/id741292507" target="_blank" rel="noopener">Little Red Book</a> (Xiahongshu) is a visual-forward search engine that often serves as a guide for inspiration and influence prior to making a product purchase or lifestyle shift. With 36 primary categories and 216 secondary categories, Little Red Book’s strength is its ability to cater to niche and diverse interests.</p> <p>Types of Little Red Book Ads:</p> <ul> <li>Newsfeed Ad</li> <li>Pop-up Ad</li> <li>Brand Zone Ad</li> <li>Topic Ad</li> <li>Sticker Ad</li> </ul> <p><br />Demographic & Usage:</p> <ul> <li>Almost 70% of users are women</li> <li>200 million monthly active users</li> <li>Majority of audience base is aged 18-35</li> </ul> <p><br />Great For:</p> <ul> <li>Driving brand awareness</li> <li>Boosting audience engagement</li> <li>Increasing app usage</li> </ul> </div> </div> <div class="elementor-element elementor-element-f17fd29 elementor-widget elementor-widget-image" data-id="f17fd29" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://little-red-book-for-personal-branding.quora.com/Little-Red-Book-Personal-Branding-to-Engage-Chinese-Customers"> <img decoding="async" src="https://qph.cf2.quoracdn.net/main-qimg-9174be4b3fdee76cc1d8e27aa7390e73-lq" title="" alt="" loading="lazy" /> </a> </div> </div> <div class="elementor-element elementor-element-f9b3d7f elementor-widget elementor-widget-heading" data-id="f9b3d7f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Petal Ads </h2> </div> </div> <div class="elementor-element elementor-element-283d314 elementor-widget elementor-widget-text-editor" data-id="283d314" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><a href="https://ads.huawei.com/usermgtportal/home/index.html" target="_blank" rel="noopener">Huawei</a> developed Petal Ads as part of its broader ecosystem of services. It enables advertisers to reach Chinese audiences across various Huawei devices, including smartphones, tablets, and smart TVs.</p> <p>Types of Petal Ads:</p> <ul> <li>Native Ads</li> <li>Rewarded Video Ads</li> <li>Banner Ads</li> <li>Interstitial Ads</li> </ul> <p><br />Demographic & Usage:</p> <ul> <li>570 million Huawei users around the world</li> <li>More than <a href="https://www.statista.com/statistics/1053954/china-internet-technology-usage-category/" target="_blank" rel="noopener">33%</a> of China’s mobile users use their smartphones to look for information on brands and other products</li> <li>Huawei has a <a href="https://www.counterpointresearch.com/insights/china-smartphone-share/" target="_blank" rel="noopener">17% market share</a> of the smartphone space in China, runner up to Apple</li> </ul> <p><br />Great For:</p> <ul> <li>Customized targeting</li> <li>Precision audience targeting</li> <li>Boosting audience engagement</li> </ul> </div> </div> <div class="elementor-element elementor-element-1e2ad2a elementor-widget elementor-widget-heading" data-id="1e2ad2a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Xiaomi Ads</h2> </div> </div> <div class="elementor-element elementor-element-ff62518 elementor-widget elementor-widget-text-editor" data-id="ff62518" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Seamlessly integrate your campaigns on <a href="https://global.e.mi.com/" target="_blank" rel="noopener">Xiaomi</a> to better target Chinese users. Xiaomi offers direct access to a vast user base through smartphones, allowing us to pinpoint your ideal target demographic.</p> <p>Types of Xiaomi Ads:</p> <ul> <li>Interstitial Ad (image & video)</li> <li>Rewarded Video Ads</li> <li>Newsfeed Ad (image & video)</li> </ul> <p><br />Demographic & Usage:</p> <ul> <li>606 million users globally</li> <li>13% smartphone market share in China</li> <li>Mi Browser: 200 million daily active users</li> <li>Mi Music: 43 million daily active users<br /><br /></li> </ul> <p>Great For:</p> <ul> <li>Promoting apps </li> <li>Precision audience targeting</li> <li>Boosting audience engagement</li> </ul> </div> </div> <div class="elementor-element elementor-element-7f3766d elementor-widget elementor-widget-heading" data-id="7f3766d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">WeChat </h2> </div> </div> <div class="elementor-element elementor-element-e9a5b80 elementor-widget elementor-widget-text-editor" data-id="e9a5b80" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_202 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_217 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>WeChat is the world’s third-biggest messaging app (behind Facebook Messenger and WhatsApp). It is a full-fledged app that features thousands of other mini-apps from brands, allowing users to order food delivery, book flights, make direct payments, and more.</p> <p>Types of WeChat Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_218 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Moments Ad</li> <li>Article Banner Ad</li> <li>Mini Program Ad</li> <li>One-Click-to-Follow Ad<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_29"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://dragontrail.com/wp-content/uploads/sites/6/2019/04/WeChat-ads-e1556622495410.png" alt="google ppc search top ad results" data-lazy-src="https://dragontrail.com/wp-content/uploads/sites/6/2019/04/WeChat-ads-e1556622495410.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_219 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_220 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>One billion monthly active users</li> <li>Daily average of app use is <a href="https://expandedramblings.com/index.php/wechat-statistics/" target="_blank" rel="noopener noreferrer">90 minutes</a></li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_221 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_222 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Driving brand awareness</li> <li>Boosting audience engagement</li> <li>Increasing app usage</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-34722d1 elementor-widget elementor-widget-heading" data-id="34722d1" data-element_type="widget" id="baidu-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Baidu </h2> </div> </div> <div class="elementor-element elementor-element-8f6f948 elementor-widget elementor-widget-text-editor" data-id="8f6f948" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_202 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_217 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_224 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><a href="https://www.baiduadvertising.com/" target="_blank" rel="noopener">Baidu</a> is China’s biggest search engine since Google is banned in the country. It owns over two-thirds of the Chinese search market share. It is a Pay-Per-Click advertising channel. It was launched in 2000, making it one of the most mature and advanced search engines on the market. <p> </p> <p>Baidu offers:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_225 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Paid Search Ads</li> <li>Display Ads<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_226 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_227 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Baidu owns over 66% of the Chinese Search market share</li> <li><a href="https://www.statista.com/statistics/1079983/baidu-app-quarterly-daily-active-users/" target="_blank" rel="noopener noreferrer">202 million</a> daily active users</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_228 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_229 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Targeting Chinese users with high purchase intent</li> <li>Driving website traffic</li> <li>Promoting brand products or app</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-5dd8c83 elementor-widget elementor-widget-image" data-id="5dd8c83" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="408" src="https://www.warroominc.com/wp-content/uploads/2022/02/Advertising-Spots-on-Baidu-1.png" class="attachment-large size-large wp-image-37964" alt="" srcset="https://www.warroominc.com/wp-content/uploads/2022/02/Advertising-Spots-on-Baidu-1.png 960w, https://www.warroominc.com/wp-content/uploads/2022/02/Advertising-Spots-on-Baidu-1-300x153.png 300w, https://www.warroominc.com/wp-content/uploads/2022/02/Advertising-Spots-on-Baidu-1-768x391.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> <div class="elementor-element elementor-element-c9b48cf elementor-widget elementor-widget-heading" data-id="c9b48cf" data-element_type="widget" id="weibo-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Weibo</h2> </div> </div> <div class="elementor-element elementor-element-fe78dff elementor-widget elementor-widget-text-editor" data-id="fe78dff" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_202 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_208 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_231 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Weibo is a microblogging platform, like the Chinese equivalent of Twitter. It’s the second largest social platform in China, celebrities and influencers having millions of followers on it and it has an incredibly engaged user base. It is the primary social platform Chinese internet users to obtain news from and has capabilities for laser-focused audience targeting.</p> <p>Types of Weibo Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_232 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Display</li> <li>Search Engine Promotion</li> <li>Fan Headline</li> <li>Fan Tunnel<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_233 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_234 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li><a href="https://www.statista.com/statistics/1058070/china-sina-weibo-dau/#:~:text=The%20microblogging%20company%20is%20one,605%20million%20monthly%20active%20users." target="_blank" rel="noopener noreferrer">600+ million</a> monthly active users</li> <li><a href="https://www.chinainternetwatch.com/tag/weibo/" target="_blank" rel="noopener noreferrer">68%</a> of users follow official brand accounts with the intent to receive promos</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_235 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_236 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Boosting brand awareness</li> <li>Driving brand engagement</li> <li>Improving brand reputation</li> <li>Stimulating sales</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-ead9087 elementor-widget elementor-widget-heading" data-id="ead9087" data-element_type="widget" id="douyin" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Douyin</h2> </div> </div> <div class="elementor-element elementor-element-b213006 elementor-widget elementor-widget-text-editor" data-id="b213006" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_202 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_208 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_231 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_238 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Douyin, which is known as TikTok in the Western world originated from China. They are essentially the same social video app, but they run as individual apps and networks, so if you want to connect with a Chinese audience, a Douyin account is a must. <p><br />Types of Douyin Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_239 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Open Screen Ads</li> <li>Feed Ads</li> <li>Sticker Ads</li> <li>Music Advertising</li> <li>Key Opinion Leader (KOL) Ads<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_240 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_241 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li><a href="https://china.zudu.uk/blog/douyin-statistics" target="_blank" rel="noopener noreferrer">68%</a> of Chinese social media users use Douyin</li> <li>More than 400 million daily users in China</li> <li>Estimated to reach 555 million users in 2023</li> <li>98% of the user base is under 40 years old</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_242 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_243 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Reaching young, affluent Chinese audiences</li> <li>Increasing brand engagement</li> <li>Stimulating sales</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-6fcae8b elementor-widget elementor-widget-heading" data-id="6fcae8b" data-element_type="widget" id="tmall" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">TMall</h2> </div> </div> <div class="elementor-element elementor-element-ae2a35a elementor-widget elementor-widget-text-editor" data-id="ae2a35a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_202 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_208 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_231 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_238 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_245 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>TMall is an online marketplace owned by Chinese eCommerce giant, Alibaba. It is so prominent that Amazon closed down “Amazon China” but kept their presence on TMall. TMall runs an analysis of brands to ensure they qualify for their platform, so consumers trust the brand validation. Chinese shoppers can buy authentic goods and foreign brands on TMall.</p> <p>Types of TMall Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_246 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Zhi Tong Che (Keyword Search Ad)</li> <li>Pin Xiao Bao (Keyword Search Ad)</li> <li>Zhi Zuan (Display Banner Ads)</li> <li>Super Recommendation (Algorithm-Driven Display Ads, shows relevant recommendations)</li> <li>Ju Hua Suan (Flash-sale Display Ads)<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_33"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://marketingtochina.com/wp-content/uploads/2016/05/kol-tmall-768x429.png" alt="google ppc search top ad results" data-lazy-src="https://marketingtochina.com/wp-content/uploads/2016/05/kol-tmall-768x429.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_247 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_248 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>3rd most visited website in the World</li> <li>Biggest cross-border eCommerce marketplace in China</li> <li>Owns <a href="https://www.motaword.com/blog/ecommerce-market-in-china" target="_blank" rel="noopener noreferrer">50-60%</a> of the Chinese eCommerce market share</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_249 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_250 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Reaching Upper Middle-Class Chinese consumers</li> <li>Gaining brand recognition</li> <li>Driving eCommerce sales</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-e1b5131 elementor-widget elementor-widget-heading" data-id="e1b5131" data-element_type="widget" id="jd" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">JD</h2> </div> </div> <div class="elementor-element elementor-element-8478a16 elementor-widget elementor-widget-text-editor" data-id="8478a16" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_202 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_208 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_231 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_238 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_245 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_245 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_252 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>JD is TMall’s biggest competitor. It is an online marketplace platform and a B2C online retailer. It sells products directly to consumers and also hosts third-party brands as well. JD Worldwide, specifically, is the cross-border version that enables Chinese consumers to buy from international (non-Chinese) brands.</p> <p>Types of JD Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_253 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>PPC Search Ads</li> <li>Display Banner Ads </li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_34"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://marketingtochina.com/wp-content/uploads/2018/12/jd-worldwide.png" alt="google ppc search top ad results" data-lazy-src="https://marketingtochina.com/wp-content/uploads/2018/12/jd-worldwide.png" data-ll-status="loaded"></span></div> <div class="et_pb_module et_pb_text et_pb_text_254 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_255 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Owns about 30% of the Chinese eCommerce market share</li> <li>In 2020, active customer accounts <a href="https://www.chinainternetwatch.com/31077/jd-quarterly/" target="_blank" rel="noopener noreferrer">increased by 30%</a> to 472 million people</li> <li>The majority of users are <a href="https://www.statista.com/topics/8743/jdcom-inc/#dossier-chapter3" target="_blank" rel="noopener">aged 25-30</a></li> <li>65% of users have <a href="https://certifier.io/blog/verifiable-degrees" target="_blank">verifiable degrees</a> from universities</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_256 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_257 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>International Brands to sell products</li> <li>Breaking into the Chinese market remotely</li> <li>Reaching a Chinese audience base that’s young, educated & digitally-savvy</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-c7b291c elementor-widget elementor-widget-heading" data-id="c7b291c" data-element_type="widget" id="youku" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Youku</h2> </div> </div> <div class="elementor-element elementor-element-ba2050a elementor-widget elementor-widget-text-editor" data-id="ba2050a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_202 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_208 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_231 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_238 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_245 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_245 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_252 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_259 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Youku is known as the Youtube of China. This Alibaba-owned video site is the largest user-generated content ecosystem. It has user-generated video content (short and long forms) and has been adding more films, TV shows, and other subscription content to become more of a streaming platform. <p><br />Types of Youku Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_260 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Top Page Banner Ads</li> <li>Mid-Page Banner Ads</li> <li>Bottom Banner Ads</li> <li>Pre-Roll Ads</li> <li>Mid and Post-Roll Ads</li> <li>Pause Ads<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_35"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://sampi.co/wp-content/uploads/2018/02/Youku-Top-Banner-Ads.jpg" alt="google ppc search top ad results" data-lazy-src="https://sampi.co/wp-content/uploads/2018/02/Youku-Top-Banner-Ads.jpg" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_261 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_262 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>500 million active users</li> <li><a href="https://digiday.com/media/what-is-youku/" target="_blank" rel="noopener noreferrer">60%</a> of users are under the age of 30</li> <li>The monthly User Retention rate is <a href="https://www.statista.com/statistics/1070572/china-youku-monthly-retention-rate/" target="_blank" rel="noopener noreferrer">60%</a></li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_263 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_264 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>eCommerce brands looking for local ad placement</li> <li>Delivering visual ads to engaged audiences</li> <li>Boosting brand awareness</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f11a47b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="f11a47b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55bd1ad" data-id="55bd1ad" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-40cab7c elementor-widget elementor-widget-heading" data-id="40cab7c" data-element_type="widget" id="audio-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Audio Ads </h2> </div> </div> <div class="elementor-element elementor-element-e5bfefe elementor-widget elementor-widget-text-editor" data-id="e5bfefe" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_266 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Did you know that Audio Ads have a 24% higher recall rate than traditional Display Ads?</p><p>Brands can use <a href="/institute-library/blog/what-is-audio-advertising/" target="_blank" rel="noopener noreferrer">audio advertising</a> to deliver hyper-targeted, relevant ads anytime and anywhere.</p></div></div><div class="et_pb_module et_pb_text et_pb_text_267 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li>1 out of 5 audio ads will be programmatic by <a href="https://www.emarketer.com/content/us-digital-audio-ad-spending-2020" target="_blank" rel="noopener noreferrer">2022</a></li><li><a href="https://rainnews.com/midroll-media-survey-finds-60-of-listeners-made-purchases-from-podcast-ads/" target="_blank" rel="noopener noreferrer">60%</a> of podcast listeners made a purchase after listening to an audio ad</li></ul></div></div><div class="et_pb_module et_pb_text et_pb_text_268 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><br />We’ve included the two popular audio advertising channels, Spotify and Pandora, but there are also others like Youtube Music, Amazon Audio etc we will be expanding on in the future.</div></div></div></div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> <div class="elementor-element elementor-element-04c26d4 elementor-widget elementor-widget-heading" data-id="04c26d4" data-element_type="widget" id="spotify-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Spotify</h2> </div> </div> <div class="elementor-element elementor-element-46f0174 elementor-widget elementor-widget-text-editor" data-id="46f0174" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_202 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_217 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_270 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Spotify is an audio streaming platform available on desktop and mobile that allows people to access and enjoy millions of songs and podcasts. <p><br />Types of Spotify Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_271 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Audio Ads</li> <li>Video Ads</li> <li>Podcast Ads</li> <li>Custom Experiences</li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_36"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://miro.medium.com/max/1856/1*f_CeG1l8nZEWQTkf4arXUA.png" alt="google ppc search top ad results" data-lazy-src="https://miro.medium.com/max/1856/1*f_CeG1l8nZEWQTkf4arXUA.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_272 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_273 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Spotify estimates to reach <a href="https://newsroom.spotify.com/company-info/" target="_blank" rel="noopener noreferrer">400 million</a> monthly active users in 2021</li> <li>Millennials make up <a href="https://kommandotech.com/statistics/spotify-user-statistics/" target="_blank" rel="noopener noreferrer">55%</a> of Spotify’s user base</li> <li>Spotify has over <a href="https://www.midiaresearch.com/blog/music-subscriber-market-shares-q1-2020#" target="_blank" rel="noopener noreferrer">30%</a> of the music subscription global market share</li> <li><a href="https://www.globalwebindex.com/reports/music-streaming-around-the-world" target="_blank" rel="noopener noreferrer">Daily average listening</a> time in Europe is 99 minutes and North America is 140 minutes</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_274 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_275 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Reaching engaged audiences at anytime</li> <li>Boosting brand awareness</li> <li>Increasing direct traffic</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-75d01a6 elementor-widget elementor-widget-heading" data-id="75d01a6" data-element_type="widget" id="pandora-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Pandora</h2> </div> </div> <div class="elementor-element elementor-element-6ba9d8b elementor-widget elementor-widget-text-editor" data-id="6ba9d8b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_202 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_217 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_224 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_277 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Pandora is another big audio streaming giant. Compared to Spotify, Pandora’s listener base skews a little older and has higher disposable income. <p><br />Types of Pandora Ads:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_278 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Audio</li> <li>Video</li> <li>Display</li> <li>Content</li> <li>Experiential Events</li> <li>Studio Resonate<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_37"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="london-hotel-Google-Search" src="https://www.acquisio.com/blog/wp-content/uploads/2018/06/RTB3.png" alt="google ppc search top ad results" data-lazy-src="https://www.acquisio.com/blog/wp-content/uploads/2018/06/RTB3.png" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_279 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_280 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>The daily average listening duration is <a href="https://www.businessofapps.com/data/pandora-statistics/" target="_blank" rel="noopener noreferrer">2 hours and 15 minutes</a></li> <li>Largest user demographic is <a href="https://www.businessinsider.com/pandora-launching-on-demand-at-the-right-time-2016-7" target="_blank" rel="noopener noreferrer">35-44</a> years old</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_281 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_282 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Reaching the middle-aged demographic</li> <li>Boosting brand awareness</li> <li>Increasing direct traffic</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0e7e32a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="0e7e32a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8f534b" data-id="f8f534b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4f9b817 elementor-widget elementor-widget-heading" data-id="4f9b817" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Travel Ads </h2> </div> </div> <div class="elementor-element elementor-element-9a92e85 elementor-widget elementor-widget-text-editor" data-id="9a92e85" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_266 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>90% of travelers conduct their research online and 82% of them end up booking online.</p><p>There are two types of travel-related ads, one is Metasearch, which is also known as hotel ads; the other is Online Travel Agencies (OTAs).</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> <div class="elementor-element elementor-element-fa58865 elementor-widget elementor-widget-heading" data-id="fa58865" data-element_type="widget" id="metasearch-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Metasearch</h2> </div> </div> <div class="elementor-element elementor-element-04d7dac elementor-widget elementor-widget-text-editor" data-id="04d7dac" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_202 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_217 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_270 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_286 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Metasearch engines are websites that are hotel databases. It allows hotels to save on commission fees by encouraging customers to book directly and bypassing the middleman, OTAs (known as Online Travel Agencies).</p> <p>People are able to search for specific accommodations on metasearch engines, read reviews, and book directly. Metasearch Ads typically operate as a Pay-Per-Click (PPC) model.</p> <p>The biggest Metasearch Engines are:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_287 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Google Hotel Ads</li> <li>TripAdvisor</li> <li>HotelsCombined<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_288 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Demographic & Usage:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_289 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Metasearch Ads guarantee a <a href="https://www.hotelminder.com/is-metasearch-advertising-worth-it" target="_blank" rel="noopener noreferrer">25-50%</a> increase in visibility in search listings</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_290 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_291 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Maximizing presence in search results</li> <li>Advertising hotel inventory</li> <li>Driving direct bookings</li> <li>Saving on commission fees from OTAs</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-1c526dc elementor-widget elementor-widget-heading" data-id="1c526dc" data-element_type="widget" id="online-travel-agency" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Online Travel Agency (OTA) </h2> </div> </div> <div class="elementor-element elementor-element-2840ee6 elementor-widget elementor-widget-text-editor" data-id="2840ee6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_202 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_217 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_224 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_277 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_row et_pb_row_50"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_50 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_293 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Online Travel Agencies (OTAs) are a one-stop-shop for consumers to plan and book their travels, including services such as hotels, airlines, tours, cruises, and other activities. They are like a hybrid of a travel agency and an eCommerce platform.</p> <p>So for example, you can list your offering if you want people to book activities like a factory tour due to their similar functionalities to <a href="https://www.anyroad.com/customers/ben-jerrys-factory-experiences" target="_blank" rel="noopener">factory tours ticketing software</a>.</p> <p>It’s a cost-effective way to reach international audiences which otherwise would be expensive to advertise through other channels.</p> <p><strong>Pro-Tip</strong>: <em>Combine with Metasearch, Display, and Search Ads to maximize your ad reach!</em></p> <p>The biggest Online Travel Agencies are:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_294 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Expedia</li> <li>Kayak</li> <li>Orbitz</li> <li>Priceline</li> <li>Travelocity<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_295 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Facts:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_296 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>OTAs collectively own 40% of the global travel market share</li> <li><a href="https://aiosell.com/blog/ota-optimization/#:~:text=What's%20the%20benefit%20for%20you,up%20visiting%20your%20hotel%20website." target="_blank" rel="noopener noreferrer">76%</a> of users book hotels online via OTA</li> <li><a href="https://www.pegs.com/blog/why-do-travelers-prefer-booking-with-otas/" target="_blank" rel="noopener noreferrer">47%</a> of users prefer OTAs because they’re easy to use</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_297 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />Great For:</div> </div> <div class="et_pb_module et_pb_text et_pb_text_298 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Growing brand awareness</li> <li>Increasing bookings</li> <li>Testing out promotions</li> <li>Reaching international audiences</li> </ul> </div> </div> </div> </div> <div class="et_pb_row et_pb_row_51"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_51 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div id="tips-for-choosing-the-right-advertising-channel" class="et_pb_module et_pb_text et_pb_text_299 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d7a278c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="d7a278c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e0af04" data-id="1e0af04" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-92dc34b elementor-widget elementor-widget-heading" data-id="92dc34b" data-element_type="widget" id="tips-for-choosing-the-right-advertising-channel" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tips for Choosing the Right Advertising Channel </h2> </div> </div> <div class="elementor-element elementor-element-e9e4a6c elementor-widget elementor-widget-text-editor" data-id="e9e4a6c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_106 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_113 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_120 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_266 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_300 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Phew, that was definitely quite a bit of information to take in!</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_301 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">No matter which advertising channels you decide to promote your brand, the following tips should be your takeaway from this blog.<br /><br /></div> </div> <div class="et_pb_module et_pb_text et_pb_text_302 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Review your brand’s advertising objectives and build a strategy accordingly</li> <li>Don’t put all your eggs in one basket — think about where your target audience spends their time online and diversify your ad channels to reach them through multiple touchpoints, which makes for effective retargeting!</li> <li>Set your budget then allocate your funds to different channels</li> <li>Research industry benchmarks to predict the range of your <a href="/institute-library/blog/return-on-ad-spend/" target="_blank" rel="noopener noreferrer">Return On Ad Spend</a></li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_303 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p><br />As a marketer, it can be overwhelming to manage multiple channels, consistently monitor the campaigns, and make real-time adjustments to optimize ad performance. It takes time and expertise. That’s why “<a href="/institute-library/blog/what-is-programmatic-advertising/" target="_blank" rel="noopener noreferrer">programmatic</a>” is an emerging type of advertising that brands are starting to use!</p> <p>Programmatic ad tech automates a lot of the process with machine learning. An example is War Room’s <a href="https://www.warroominc.com/institute-library/blog/14-best-programmatic-advertising-platforms/" target="_blank" rel="noopener noreferrer">programmatic platform</a>, <a href="/meet-kedet/" target="_blank" rel="noopener noreferrer">Kedet</a>, which gives direct access to 90,000+ ad publishers’ inventory, conducts real-time ad buying and so much more. It also has the capabilities for hyper-targeting audiences and data integration, which enables in-depth analysis and a holistic, advanced approach to advertising.</p> <p>Programmatic <a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/" target="_blank" rel="noopener noreferrer">ad agencies</a> combine cutting-edge technology with human expertise for building customized digital strategies for brands. We definitely recommend looking into this option if you want multi-channel advertising!</p> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_40"><a href="https://www.warroominc.com/meet-kedet/" target="_blank" rel="noopener"><span class="et_pb_image_wrap"><img decoding="async" class="wp-image-5035 entered lazyloaded aligncenter" title="DSP_Connector_Mainframe_Kedet" src="https://www.warroominc.com/wp-content/uploads/2018/05/DSP_Connector_Mainframe_Kedet.png" sizes="(max-width: 1000px) 100vw, 1000px" srcset="https://www.warroominc.com/wp-content/uploads/2018/05/DSP_Connector_Mainframe_Kedet.png 1000w, https://www.warroominc.com/wp-content/uploads/2018/05/DSP_Connector_Mainframe_Kedet-300x201.png 300w, https://www.warroominc.com/wp-content/uploads/2018/05/DSP_Connector_Mainframe_Kedet-768x514.png 768w" alt="Display Side Platform DSP mainframe Kedet" width="1000" height="669" data-lazy-srcset="https://www.warroominc.com/wp-content/uploads/2018/05/DSP_Connector_Mainframe_Kedet.png 1000w, https://www.warroominc.com/wp-content/uploads/2018/05/DSP_Connector_Mainframe_Kedet-300x201.png 300w, https://www.warroominc.com/wp-content/uploads/2018/05/DSP_Connector_Mainframe_Kedet-768x514.png 768w" data-lazy-sizes="(max-width: 1000px) 100vw, 1000px" data-lazy-src="https://www.warroominc.com/wp-content/uploads/2018/05/DSP_Connector_Mainframe_Kedet.png" data-ll-status="loaded" /></span></a></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-17694b20 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="17694b20" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-608f8c6c" data-id="608f8c6c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-3c26cbe8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="3c26cbe8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2e673fb4" data-id="2e673fb4" 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