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<!DOCTYPE html><html lang="en"><head><title>10 Video Marketing Statistics You Should Know in 2023 [Infographic]</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="robots" content="index, follow, max-image-preview:large"/><meta name="description" content="These key video marketing statistics will help you figure out your video marketing strategy and allow you to stay at the top of your game in 2023."/><meta property="og:type" content="website"/><meta property="og:site_name" content="Oberlo"/><meta property="og:title" content="10 Video Marketing Statistics You Should Know in 2023 [Infographic]"/><meta property="og:description" content="These key video marketing statistics will help you figure out your video marketing strategy and allow you to stay at the top of your game in 2023."/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/0840/8370/3830/articles/1603897173-cover-2.png?v=1714646723"/><meta 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class="text-label font-sans uppercase lg:text-size-xs">Article </span>by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><meta itemProp="url" content="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/159308894-Maryam Mohsin.png"/><span itemProp="name">Maryam Mohsin</span></span></span><span class="mx-4 w-1 h-1 bg-gray-90 rounded-full hidden md:block"></span><time dateTime="Tue Apr 25 2023 13:32:37 GMT+0000 (Coordinated Universal Time)">25 Apr, 2023</time></div><div><nav id="toc" class="mt-[20vh] pt-12 overflow-hidden w-full fixed bottom-0 left-0 bg-white transition-transform duration-300 ease-out z-50 toc lg:overflow-visible lg:transform-none lg:top-0 lg:max-w-md lg:bg-opacity-0 lg:max-h-screen lg:pointer-events-none translate-y-[calc(100%-48px)]" aria-label="Post contents"><button class="fixed top-0 w-full h-12 flex justify-between items-center text-blue-10 bg-gray-10 z-10 shadow toc-trigger lg:text-gray-70 lg:w-auto ease-in duration-300 transition-colors hover:text-blue-10 lg:bg-white lg:text-gray-70 lg:absolute lg:pointer-events-auto"><figure class="w-8 h-8 mx-6 flex justify-center items-center"><svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" class="fill-current"><path d="M3.349 8h1.474V.954h-1.47L1.534 2.22v1.328L3.26 2.346h.088V8zM.912 13.093H2.28c0-.689.45-1.172 1.167-1.172.689 0 1.09.459 1.09 1.035 0 .488-.191.81-1.07 1.665L.996 17.01V18h5.082v-1.186H2.982v-.088l1.465-1.397c1.172-1.113 1.533-1.68 1.533-2.505 0-1.186-.957-2.05-2.45-2.05-1.544 0-2.618.947-2.618 2.319z"></path><rect x="8" y="2" width="12" height="2" rx="1"></rect><rect x="8" y="8" width="12" height="2" rx="1"></rect><rect x="8" y="14" width="12" height="2" rx="1"></rect></svg></figure><div class="flex-1 text-left mr-6 text-label font-sans uppercase lg:text-size-xs">Post content</div><div class="w-8 h-8 mr-6 flex justify-center items-center hidden"><svg width="20" height="20" viewBox="0 0 20 20" fill="#04042D" xmlns="http://www.w3.org/2000/svg" class=""><path d="M10 8.586l4.293-4.293a1 1 0 111.414 1.414L11.414 10l4.293 4.293a1 1 0 01-1.414 1.414L10 11.414l-4.293 4.293a1 1 0 01-1.414-1.414L8.586 10 4.293 5.707a1 1 0 011.414-1.414L10 8.586z"></path></svg></div></button><div class="overflow-y-auto scrolling-touch shadow-md transition duration-300 ease-out bg-white toc-headlines max-h-[calc(100vh-35vh)] lg:pointer-events-auto lg:max-h-full lg:translate-x-[-100%]"><ol class="pb-6 list-none"></ol></div></nav><div class="fixed inset-0 m-0 bg-black bg-opacity-75 md:hidden z-40 toc-overlay hidden"></div></div><div class="my-12 md:px-24" id="article-content"><div class="single-post"><p><span style="font-weight: 400;"> If video marketing is the future, then the future is here. You’re at the right place if you’ve been wondering whether it’s worth putting the resources into video marketing for </span><a href="/blog/how-to-start-a-business"><span style="font-weight: 400;">your business</span></a><span style="font-weight: 400;">. Do you have enough resources to <a href="/blog/how-to-create-a-product-video">create videos</a>? Are enough people in your <a href="/blog/target-audience">target audience</a> interested in videos? And in the end, will it be worth the effort? In short: yes. </span></p> <p><span style="font-weight: 400;"> In this article, we will cover some of the key video marketing statistics for 2023 that will help prove to you that the right time for video marketing is now. Use these quick and easy video marketing statistics to help guide your 2023 video marketing strategy. </span></p> <p><span style="font-weight: 400;"> <span> If you want to become a video marketing master, check out this <strong><a href="/blog/complete-guide-video-marketing">video marketing guide</a> </strong>and this list of the <a href="https://www.shopify.com/blog/best-free-video-editing-software"><strong>best free video editing software</strong></a> on the internet today. </span></span></p> <p><span style="font-weight: 400;"> Before we get started with the video marketing stats, let’s quickly go through the </span><span style="font-weight: 400;">types of video content </span><span style="font-weight: 400;">that you can create to market your business. One of the main video content types businesses use is <a href="/blog/explainer-video">explainer videos</a>, which are short videos explaining products or services. Other popular types of video content include vlogs (video blogs), video interviews, video presentations, tutorials, product reviews, product demos, recordings of live streams, video testimonials, and video ads. </span> <span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> Now, let’s get to the data on video marketing and what it has to say. We’ve compiled the latest statistics to make sure that your video marketing strategy for 2023 is on point.</span></p><h2><span id="1_Internet_Users_Everywhere_Enjoy_Video_Content"><b>1. Internet Users Everywhere Enjoy Video Content </b> </span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281008-video-marketing-statistics-graphic1.png" alt="Video marketing statistics graphic1"></p> <p><span style="font-weight: 400;">More and more, video content is being watched. </span></p> <p><span style="font-weight: 400;">In 2020, the number of people watching digital videos in the US reached </span><a href="https://www.businessinsider.com/us-digital-video-viewership-will-grow-faster-than-expected-2020-10?r=US&IR=T"><span style="font-weight: 400;">244.4 million</span></a><span style="font-weight: 400;">—hitting year-over-year growth levels that far exceed what experts had predicted (Business Insider, 2020).</span></p> <p><span style="font-weight: 400;">Though analysts say this growth surge was largely driven by the youngest and oldest age groups, the latest video marketing statistics still show that the majority of viewers who watch digital videos are young adults. In fact, more than nine out of ten US consumers between 12 and 44 years of age are digital viewers. </span></p> <p><span style="font-weight: 400;">A deeper look shows that a whopping 97.8% of US internet users aged between 18 and 24 consider themselves to be digital video viewers. This is followed by users aged 12 to 17, of which 96.2% watch videos online.</span></p> <p><span style="font-weight: 400;">The age range with the lowest digital video viewership is 65 years and above. Only 63.8% of people in this age group view videos on the internet.</span></p> <h2><span id="2_Demand_for_Video_Content_is_Increasing"> <b> 2. Demand for Video Content is Increasing </b> </span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281012-video-marketing-statistics-graphic2.png" alt="Video marketing statistics graphic2"></p> <p><span style="font-weight: 400;">The preference for video content is not just limited to entertainment purposes—it also extends to brands. </span><a href="https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf"><span style="font-weight: 400;">A recent study</span></a><span style="font-weight: 400;"> shows that as many as 91% of consumers want to see more online video content from brands (Wyzowl, 2023).</span></p> <p><span style="font-weight: 400;">With the increasing demand for video, many industry influencers can be seen to be proactively producing different types of video content in order to meet this rising need. The survey also shows that the percentage of people demanding online videos from brands has been growing over the past few years and is currently at its highest. For instance, in 2018, 85% of people wanted to see more online videos. </span></p> <p><span style="font-weight: 400;">Experts say that demand for video content among brands is growing because people are more likely to pay attention to it. In comparison, there is a higher tendency for consumers to skip parts of audio and written content. So if you’re hoping to get more attention on your brand, video is definitely a good way to go.</span></p> <h2><span id="3_Video_as_a_Powerful_Marketing_Tool"> <b> 3. Video as a Powerful Marketing Tool </b> </span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281016-video-marketing-statistics-graphic3.png" alt="Video marketing statistics graphic3"></p> <p><span style="font-weight: 400;">Given the increase in demand for videos, it’s hardly a surprise that more and more businesses are starting to include video content as part of their digital marketing strategy. After all, marketing professionals must not miss out on the opportunities that video content can provide them. </span></p> <p><span style="font-weight: 400;">The latest video marketing statistics show that </span><a href="https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2021.pdf"><span style="font-weight: 400;">86%</span></a><span style="font-weight: 400;"> of marketing professionals use video as a marketing tool (Wyzowl, 2021). </span></p> <p><span style="font-weight: 400;">These marketing professionals trust video's potential to grow their business. The majority of them (78%) say videos have directly helped to increase sales, while 86% also say that videos have increased traffic to their website.</span></p> <h2><span id="4_Consumers_Love_Seeing_Videos_on_Social_Media"> <b> 4. Consumers Love Seeing Videos on Social Media </b> </span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281019-video-marketing-statistics-graphic4.png" alt="Video marketing statistics graphic4"></p> <p><span style="font-weight: 400;">Users are seeing increasing amounts of videos across all platforms. Whether it’s on blogs, </span><a href="/blog/instagram-video"><span style="font-weight: 400;">Instagram videos</span></a><span style="font-weight: 400;">, TikTok, or YouTube, videos have become part and parcel of the online experience—especially on social media. </span></p> <p><span style="font-weight: 400;">But not all video content is made equal, and as a brand owner, you’re going to want to pay attention to this video marketing statistic. According to a </span><a href="https://sproutsocial.com/insights/social-media-marketing-strategy/" style="letter-spacing: 0px;"><span>recent survey</span></a><span style="font-weight: 400;">, short-form videos are found to be the most engaging. As many as two-thirds of consumers (66%) say they pay the most attention to short-form videos—2.5 times more than long-form videos (Sprout Social, 2022).</span></p> <p><span style="font-weight: 400;">That said, what qualifies as “short-form” still depends on the social media platform you're publishing on and the type of video. For instance, </span><a href="https://sproutsocial.com/insights/video-length-best-practices/"><span style="font-weight: 400;">experts say</span></a><span style="font-weight: 400;"> Instagram feed videos should run for 26 seconds, while Facebook videos that are between two and five minutes produce higher engagement.</span></p> <h2><span id="5_Video_Marketing_Profit"> <b> 5. Video Marketing = Profit </b> </span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281023-video-marketing-statistics-graphic5.png" alt="Video marketing statistics graphic5"></p> <p><span style="font-weight: 400;">Whether or not you should invest in video marketing comes down to the return on investment (ROI). Here’s a look at some hard numbers: </span><a href="https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf"><span style="font-weight: 400;">92%</span></a><span style="font-weight: 400;"> of video marketers in 2023 say video gives them a good ROI—a record high (Wyzowl, 2023). Just five years ago, 78% of video marketers felt the same way about videos, a difference of 14 percentage points. </span></p> <p><span style="font-weight: 400;">Broadly speaking, companies use video marketing to increase their sales, build </span><a href="/blog/brand-awareness-tips"><span style="font-weight: 400;">brand awareness</span></a><span style="font-weight: 400;"> and trust to keep their current customers informed, and reach out to potential customers. The platforms most commonly used by marketers for posting social media marketing videos and video ads are Instagram, YouTube, and Facebook. </span></p> <p><span style="font-weight: 400;">One reason video marketing is favored as a marketing tool is because of its potential to explain everything in a format users prefer—visually. Tutorials or explainer videos are especially popular among end-users.</span></p> <h2><span id="6_Video_Marketing_as_a_Lead_Generation_Channel"> <b> 6. Video Marketing as a Lead Generation Channel </b> </span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281031-video-marketing-statistics-graphic7.png"></p> <p><span style="font-weight: 400;"> According to OptinMonster, video marketers get </span> <a href="https://optinmonster.com/video-marketing-statistics-what-you-must-know/"> <span style="font-weight: 400;"> 66% </span> </a> <span style="font-weight: 400;"> more qualified leads per year (OptinMonster, 2019). OptinMonster also concluded that </span><span style="font-weight: 400;">video marketers achieve a </span> <a href="https://optinmonster.com/video-marketing-statistics-what-you-must-know/"> <span style="font-weight: 400;"> 54% </span> </a> <span style="font-weight: 400;"> increase in </span><span style="font-weight: 400;">brand awareness</span><span style="font-weight: 400;">. Additionally, </span> <a href="https://animoto.com/blog/business/2018-social-video-marketer-trends/"> <span style="font-weight: 400;"> 93% </span> </a> <span style="font-weight: 400;"> of marketers say they’ve landed a new customer thanks to a video on social media. </span> <span style="font-weight: 400;"> This increased quality of leads can be attributed to the quality of education that video brings. Not only do customers gain trust in companies, but they’re also able to educate themselves about the company or its products through interactive visuals. These stats show that there's no need to second-guess the benefits of video marketing for business. As for video marketing in 2023, it will be a great way to grow your network and customer base, not just now, but also in the future. </span></p> <h2><span id="7_Video_Marketing_on_Social_Media_Channels_in_2020"> <strong> 7. Video Marketing on Social Media Channels</strong></span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281031-video-marketing-statistics-graphic7.png" alt="Video marketing statistics graphic7"></p> <p><span style="font-weight: 400;">Now that we’ve established that video is an extremely effective marketing tool and that consumers enjoy seeing videos from brands on social media, the next question is: Which platforms are marketers focusing their video marketing efforts on?</span></p> <p><span style="font-weight: 400;">According to the latest video marketing statistics, YouTube is the most popular social media platform for marketers to publish videos on. Nearly </span><a href="https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2021.pdf" style="letter-spacing: 0px;"><span>nine out of ten</span></a><span style="font-weight: 400;"> (89%) marketers say they plan to do video marketing on YouTube (Wyzowl, 2021). </span></p> <p><span style="font-weight: 400;">This is followed by the </span><a href="/blog/facebook-statistics#1_Facebook_The_King_of_Social_Media"><span style="font-weight: 400;">king of social media</span></a><span style="font-weight: 400;">, Facebook. Seven in ten marketers plan to do video marketing on the platform. Having launched video features only </span><a href="https://blog.linkedin.com/2017/august/22/Introducing-LinkedIn-Video-Show-Your-Experience-and-Perspective"><span style="font-weight: 400;">as recently as 2017</span></a><span style="font-weight: 400;">, LinkedIn is a relatively new player as a video marketing platform. But, already, it has surpassed other platforms like Instagram and Twitter to become the third-most-popular social media platform for video marketing. Just under two-thirds (63%) of marketers say they will be using video on LinkedIn.</span></p> <h2><strong>8. Power of Video in Purchasing Decisions</strong></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281034-video-marketing-statistics-graphic8.png" alt="Video marketing statistics graphic8"></p> <p><span style="font-weight: 400;">Not only do videos keep users more engaged, but they also play a rather important role in their decision-making process. A survey conducted by Wyzowl shows that </span><a href="https://www.wyzowl.com/video-marketing-statistics-2019/"><span style="font-weight: 400;">nearly eight out of every ten users</span></a> <span style="font-weight: 400;">have purchased a piece of software or app after having watched the brand’s video (Wyzowl, 2018). </span></p> <p><span style="font-weight: 400;"> And the power of video marketing is actually felt throughout the entire </span><span style="font-weight: 400;">buyer’s journey. T</span><span style="font-weight: 400;">he same study shows that most people (96% of them, to be exact) turn to videos to learn more about a particular product and/or service. </span></p> <p><span style="font-weight: 400;"> Plus, if even internet giants like Google are describing videos as “</span><a href="https://www.searchenginejournal.com/youtube-shopping-influence/323503/#close"><span style="font-weight: 400;">indispensable</span></a><span style="font-weight: 400;">”, you know you’re going down the right track by including video in your </span><span style="font-weight: 400;">digital marketing strategy</span><span style="font-weight: 400;">. According to Google, video influences internet users by acting as a shopping list they use to be reminded of things they need to purchase, arming users with more information and confidence to carry out purchases, and as a source of product reviews. </span></p> <h2><span id="9_Growing_Popularity_of_Video"> <strong> 9. Growing Popularity of Video </strong> </span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281037-video-marketing-statistics-graphic9.png" alt="Video marketing statistics graphic9"></p> <p><span style="font-weight: 400;"> If the above video marketing statistics have yet to convince you of its benefits, how’s this to sway you—the time people spend watching videos online is increasing. </span></p> <p><span style="font-weight: 400;"> In 2019, users spent a weekly average of </span><a href="https://www.limelight.com/resources/white-paper/state-of-online-video-2019/"><span style="font-weight: 400;">six hours and 48 minutes</span></a> <span style="font-weight: 400;">watching online videos—a 59% increase from just three years prior in 2016 (Limelight, 2019). </span></p> <p><span style="font-weight: 400;"> And all signs currently suggest that this will continue to increase. Already, audiences under the age of 36 are spending more time watching videos online than on traditional broadcast mediums such as televisions. </span></p> <p><span style="font-weight: 400;"> In terms of daily usage, the current global average of video consumption per day stands at </span><a href="https://www.mediapost.com/publications/article/340714/time-spent-watching-online-video-expanding-to-100.html"><span style="font-weight: 400;">84 minutes</span></a><span style="font-weight: 400;">, led by China and Sweden, whose populations spent 103 minutes per day in 2019 watching online videos. </span></p> <h2><span id="10_Videos_Role_in_Internet_Traffic"> <strong> 10. Video’s Role in Internet Traffic </strong> </span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281041-video-marketing-statistics-graphic10.png" alt="Video marketing statistics graphic10"></p> <p><span style="font-weight: 400;"> And given the growing popularity of video, it should come as no surprise that its market share in internet traffic has been increasing. </span></p> <p><span style="font-weight: 400;"> It’s estimated that in 2022, </span> <a href="https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html"> <span style="font-weight: 400;"> 82%</span></a> <span style="font-weight: 400;">of the global internet traffic came from video streaming and downloads (Cisco, 2019). That’s an 88% increase in traffic share from 72.3% in 2017. </span></p> <p><span style="font-weight: 400;"> To further put things into perspective, 56 exabytes (equivalent to one billion gigabytes) of internet video was consumed on a monthly basis in 2017. This figure more than quadrupled to 240 exabytes per month in 2022. </span></p> <p><span style="font-weight: 400;">It’s not just the consumption of uploaded videos that has risen. The same study by Cisco shows that traffic from live internet videos grew 15-fold in the five-year period from 2017 to 2022 and accounted for 17% of the total internet video traffic share in 2022—which is definitely a video marketing statistic to consider especially if you’re considering using </span> <span style="font-weight: 400;"> Instagram </span><span style="font-weight: 400;">or </span> <span style="font-weight: 400;"> Facebook live videos </span><span style="font-weight: 400;">to market your </span><span style="font-weight: 400;">ecommerce business</span><span style="font-weight: 400;">! </span></p> <h2><span id="Conclusion"> <span style="font-weight: 400;"> Conclusion </span> </span></h2> <p><span style="font-weight: 400;"> That’s what you need to know about video marketing statistics for 2023. We’re hoping this has helped shed some light on how video marketing can be useful for your </span><span style="font-weight: 400;">ecommerce business</span><span style="font-weight: 400;">! </span></p> <p><span style="font-weight: 400;"> And if you’re thinking of investing in video marketing, you may be glad to know that you </span><span style="font-weight: 400;">don’t even need a massive budget </span><span style="font-weight: 400;">or external resources to help you create videos. Smaller companies aren’t at a disadvantage when it comes to video production. A noteworthy example is the </span><a href="https://www.impactbnd.com/blog/how-dollar-shave-club-grew-from-just-a-viral-video-to-a-615m-valuation-brand"><span style="font-weight: 400;">success story of the Dollar Shave Club</span></a><span style="font-weight: 400;">, which grew from a viral video into a billion-dollar brand. This just goes to show that you don’t need a whole cast and crew to start your video marketing efforts today. </span></p> <p><span style="font-weight: 400;"> If you have experience with video marketing and would like to share your thoughts or have any questions at all, let us know in the comment section below! </span></p> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281001-video-marketing-statistics-full-infographic.png" alt="Video marketing statistics full infographic"></p> <h2><span id="Summary_Video_Marketing_Statistics"> Summary: Video Marketing Statistics </span></h2> <p><span style="font-weight: 400;"> Here’s a summary of the video marketing statistics for 2023: </span> <span style="font-weight: 400;"> <br></span></p> <ol> <li><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;"><span style="font-weight: 400;">There are 244.4 million digital video viewers in the US.</span></span></li> <li>91% of consumers want to see more online video content from brands.</li> <li><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;"><span style="font-weight: 400;">86% of marketing professionals use video as a marketing tool.</span></span></li> <li><span style="font-weight: 400;">66% of consumers find short-form videos to be the most engaging type of content on social media. </span></li> <li>92% of video marketers say they’ve gotten a good ROI from video marketing.</li> <li>Video marketers get 66% more qualified leads per year. This increased quality of leads could be because of the quality of education that video content brings.</li> <li><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;"><span style="font-weight: 400;">YouTube is the most popular video-sharing platform for marketers, with 89% of them planning on using it. Facebook is second with 70%.</span></span></li> <li><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;">Eight out of ten people have purchased a piece of software or app after watching a brand’s video.</span></li> <li><span style="font-weight: 400;"> Internet users spend six hours and 48 minutes per week watching videos online. </span></li> <li><span style="font-weight: 400;"> In 2022, 82% of the global internet traffic came from video streaming and downloads. </span></li> </ol> <h2><span id="Want_to_Learn_More"> Want to Learn More? </span></h2> <ul></ul> <p></p><ul> <li><a href="https://www.shopify.com/blog/video-editing-apps">Best Free Video Editing Apps To Use</a></li> <li><a href="https://www.shopify.com/blog/198134793-how-to-make-money-on-youtube">How to Make Money on YouTube</a></li> <li><a href="https://www.shopify.com/blog/online-business-ideas">How to Start an Online Business</a></li> <li><a href="/blog/how-to-build-a-brand">8 Ways to Build an Ecommerce Brand</a></li> </ul> <p>Is there anything else you’d like to know about video marketing statistics and wish was included in this article? </p></div></div></div></article><aside class="relative hidden xl:mb-12 xl:pt-12 xl:block"><a class="bg-gray-10 px-4 py-10 sticky block" aria-label="Start selling online now with <br /><em>Shopify</em>" href="https://shopify.pxf.io/Y9znxB?utm_content=https://www.oberlo.com/blog/video-marketing-statistics" style="top:88px"><div aria-hidden="true" class="flex w-full items-center flex-col"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 34.6 39.21" class="w-10 pb-8"><path fill="#95bf47" d="M30.3 7.55a.37.37 0 00-.3-.32l-3-.05s-2.34-2.27-2.56-2.5a1 1 0 00-.86-.11l-1.17.37a7.8 7.8 0 00-.57-1.38 3.92 3.92 0 00-3.51-2.43H18L17.91 1a3.1 3.1 0 00-2.45-1c-1.9.05-3.79 1.43-5.32 3.86A15.26 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You’re at the right place if you’ve been wondering whether it’s worth putting the resources into video marketing for \u003c/span\u003e\u003ca href=\"/blog/how-to-start-a-business\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eyour business\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Do you have enough resources to \u003ca href=\"/blog/how-to-create-a-product-video\"\u003ecreate videos\u003c/a\u003e? Are enough people in your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e interested in videos? And in the end, will it be worth the effort? In short: yes. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e In this article, we will cover some of the key video marketing statistics for 2023 that will help prove to you that the right time for video marketing is now. Use these quick and easy video marketing statistics to help guide your 2023 video marketing strategy. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cspan\u003e If you want to become a video marketing master, check out this \u003cstrong\u003e\u003ca href=\"/blog/complete-guide-video-marketing\"\u003evideo marketing guide\u003c/a\u003e \u003c/strong\u003eand this list of the \u003ca href=\"https://www.shopify.com/blog/best-free-video-editing-software\"\u003e\u003cstrong\u003ebest free video editing software\u003c/strong\u003e\u003c/a\u003e on the internet today. \u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e Before we get started with the video marketing stats, let’s quickly go through the \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003etypes of video content \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ethat you can create to market your business. One of the main video content types businesses use is \u003ca href=\"/blog/explainer-video\"\u003eexplainer videos\u003c/a\u003e, which are short videos explaining products or services. Other popular types of video content include vlogs (video blogs), video interviews, video presentations, tutorials, product reviews, product demos, recordings of live streams, video testimonials, and video ads. \u003c/span\u003e \u003cspan style=\"font-weight: 400;\"\u003e \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e Now, let’s get to the data on video marketing and what it has to say. We’ve compiled the latest statistics to make sure that your video marketing strategy for 2023 is on point.\u003c/span\u003e\u003c/p\u003e\u003ch2\u003e\u003cspan id=\"1_Internet_Users_Everywhere_Enjoy_Video_Content\"\u003e\u003cb\u003e1. Internet Users Everywhere Enjoy Video Content \u003c/b\u003e \u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281008-video-marketing-statistics-graphic1.png\" alt=\"Video marketing statistics graphic1\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMore and more, video content is being watched. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn 2020, the number of people watching digital videos in the US reached \u003c/span\u003e\u003ca href=\"https://www.businessinsider.com/us-digital-video-viewership-will-grow-faster-than-expected-2020-10?r=US\u0026amp;IR=T\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e244.4 million\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e—hitting year-over-year growth levels that far exceed what experts had predicted (Business Insider, 2020).\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThough analysts say this growth surge was largely driven by the youngest and oldest age groups, the latest video marketing statistics still show that the majority of viewers who watch digital videos are young adults. In fact, more than nine out of ten US consumers between 12 and 44 years of age are digital viewers. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA deeper look shows that a whopping 97.8% of US internet users aged between 18 and 24 consider themselves to be digital video viewers. This is followed by users aged 12 to 17, of which 96.2% watch videos online.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe age range with the lowest digital video viewership is 65 years and above. Only 63.8% of people in this age group view videos on the internet.\u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan id=\"2_Demand_for_Video_Content_is_Increasing\"\u003e \u003cb\u003e 2. Demand for Video Content is Increasing \u003c/b\u003e \u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281012-video-marketing-statistics-graphic2.png\" alt=\"Video marketing statistics graphic2\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe preference for video content is not just limited to entertainment purposes—it also extends to brands. \u003c/span\u003e\u003ca href=\"https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eA recent study\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e shows that as many as 91% of consumers want to see more online video content from brands (Wyzowl, 2023).\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith the increasing demand for video, many industry influencers can be seen to be proactively producing different types of video content in order to meet this rising need. The survey also shows that the percentage of people demanding online videos from brands has been growing over the past few years and is currently at its highest. For instance, in 2018, 85% of people wanted to see more online videos. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eExperts say that demand for video content among brands is growing because people are more likely to pay attention to it. In comparison, there is a higher tendency for consumers to skip parts of audio and written content. So if you’re hoping to get more attention on your brand, video is definitely a good way to go.\u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan id=\"3_Video_as_a_Powerful_Marketing_Tool\"\u003e \u003cb\u003e 3. Video as a Powerful Marketing Tool \u003c/b\u003e \u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281016-video-marketing-statistics-graphic3.png\" alt=\"Video marketing statistics graphic3\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGiven the increase in demand for videos, it’s hardly a surprise that more and more businesses are starting to include video content as part of their digital marketing strategy. After all, marketing professionals must not miss out on the opportunities that video content can provide them. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe latest video marketing statistics show that \u003c/span\u003e\u003ca href=\"https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2021.pdf\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e86%\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e of marketing professionals use video as a marketing tool (Wyzowl, 2021). \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThese marketing professionals trust video's potential to grow their business. The majority of them (78%) say videos have directly helped to increase sales, while 86% also say that videos have increased traffic to their website.\u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan id=\"4_Consumers_Love_Seeing_Videos_on_Social_Media\"\u003e \u003cb\u003e 4. Consumers Love Seeing Videos on Social Media \u003c/b\u003e \u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281019-video-marketing-statistics-graphic4.png\" alt=\"Video marketing statistics graphic4\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUsers are seeing increasing amounts of videos across all platforms. Whether it’s on blogs, \u003c/span\u003e\u003ca href=\"/blog/instagram-video\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eInstagram videos\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, TikTok, or YouTube, videos have become part and parcel of the online experience—especially on social media. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBut not all video content is made equal, and as a brand owner, you’re going to want to pay attention to this video marketing statistic. According to a \u003c/span\u003e\u003ca href=\"https://sproutsocial.com/insights/social-media-marketing-strategy/\" style=\"letter-spacing: 0px;\"\u003e\u003cspan\u003erecent survey\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, short-form videos are found to be the most engaging. As many as two-thirds of consumers (66%) say they pay the most attention to short-form videos—2.5 times more than long-form videos (Sprout Social, 2022).\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThat said, what qualifies as “short-form” still depends on the social media platform you're publishing on and the type of video. For instance, \u003c/span\u003e\u003ca href=\"https://sproutsocial.com/insights/video-length-best-practices/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eexperts say\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e Instagram feed videos should run for 26 seconds, while Facebook videos that are between two and five minutes produce higher engagement.\u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan id=\"5_Video_Marketing_Profit\"\u003e \u003cb\u003e 5. Video Marketing = Profit \u003c/b\u003e \u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281023-video-marketing-statistics-graphic5.png\" alt=\"Video marketing statistics graphic5\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhether or not you should invest in video marketing comes down to the return on investment (ROI). Here’s a look at some hard numbers: \u003c/span\u003e\u003ca href=\"https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e92%\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e of video marketers in 2023 say video gives them a good ROI—a record high (Wyzowl, 2023). Just five years ago, 78% of video marketers felt the same way about videos, a difference of 14 percentage points. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBroadly speaking, companies use video marketing to increase their sales, build \u003c/span\u003e\u003ca href=\"/blog/brand-awareness-tips\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ebrand awareness\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e and trust to keep their current customers informed, and reach out to potential customers. The platforms most commonly used by marketers for posting social media marketing videos and video ads are Instagram, YouTube, and Facebook. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOne reason video marketing is favored as a marketing tool is because of its potential to explain everything in a format users prefer—visually. Tutorials or explainer videos are especially popular among end-users.\u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan id=\"6_Video_Marketing_as_a_Lead_Generation_Channel\"\u003e \u003cb\u003e 6. Video Marketing as a Lead Generation Channel \u003c/b\u003e \u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281031-video-marketing-statistics-graphic7.png\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e According to OptinMonster, video marketers get \u003c/span\u003e \u003ca href=\"https://optinmonster.com/video-marketing-statistics-what-you-must-know/\"\u003e \u003cspan style=\"font-weight: 400;\"\u003e 66% \u003c/span\u003e \u003c/a\u003e \u003cspan style=\"font-weight: 400;\"\u003e more qualified leads per year (OptinMonster, 2019). OptinMonster also concluded that \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003evideo marketers achieve a \u003c/span\u003e \u003ca href=\"https://optinmonster.com/video-marketing-statistics-what-you-must-know/\"\u003e \u003cspan style=\"font-weight: 400;\"\u003e 54% \u003c/span\u003e \u003c/a\u003e \u003cspan style=\"font-weight: 400;\"\u003e increase in \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ebrand awareness\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Additionally, \u003c/span\u003e \u003ca href=\"https://animoto.com/blog/business/2018-social-video-marketer-trends/\"\u003e \u003cspan style=\"font-weight: 400;\"\u003e 93% \u003c/span\u003e \u003c/a\u003e \u003cspan style=\"font-weight: 400;\"\u003e of marketers say they’ve landed a new customer thanks to a video on social media. \u003c/span\u003e \u003cspan style=\"font-weight: 400;\"\u003e This increased quality of leads can be attributed to the quality of education that video brings. Not only do customers gain trust in companies, but they’re also able to educate themselves about the company or its products through interactive visuals. These stats show that there's no need to second-guess the benefits of video marketing for business. As for video marketing in 2023, it will be a great way to grow your network and customer base, not just now, but also in the future. \u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan id=\"7_Video_Marketing_on_Social_Media_Channels_in_2020\"\u003e \u003cstrong\u003e 7. Video Marketing on Social Media Channels\u003c/strong\u003e\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281031-video-marketing-statistics-graphic7.png\" alt=\"Video marketing statistics graphic7\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNow that we’ve established that video is an extremely effective marketing tool and that consumers enjoy seeing videos from brands on social media, the next question is: Which platforms are marketers focusing their video marketing efforts on?\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAccording to the latest video marketing statistics, YouTube is the most popular social media platform for marketers to publish videos on. Nearly \u003c/span\u003e\u003ca href=\"https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2021.pdf\" style=\"letter-spacing: 0px;\"\u003e\u003cspan\u003enine out of ten\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e (89%) marketers say they plan to do video marketing on YouTube (Wyzowl, 2021). \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis is followed by the \u003c/span\u003e\u003ca href=\"/blog/facebook-statistics#1_Facebook_The_King_of_Social_Media\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eking of social media\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, Facebook. Seven in ten marketers plan to do video marketing on the platform. Having launched video features only \u003c/span\u003e\u003ca href=\"https://blog.linkedin.com/2017/august/22/Introducing-LinkedIn-Video-Show-Your-Experience-and-Perspective\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eas recently as 2017\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, LinkedIn is a relatively new player as a video marketing platform. But, already, it has surpassed other platforms like Instagram and Twitter to become the third-most-popular social media platform for video marketing. Just under two-thirds (63%) of marketers say they will be using video on LinkedIn.\u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003e8. Power of Video in Purchasing Decisions\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281034-video-marketing-statistics-graphic8.png\" alt=\"Video marketing statistics graphic8\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNot only do videos keep users more engaged, but they also play a rather important role in their decision-making process. A survey conducted by Wyzowl shows that \u003c/span\u003e\u003ca href=\"https://www.wyzowl.com/video-marketing-statistics-2019/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enearly eight out of every ten users\u003c/span\u003e\u003c/a\u003e \u003cspan style=\"font-weight: 400;\"\u003ehave purchased a piece of software or app after having watched the brand’s video (Wyzowl, 2018). \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e And the power of video marketing is actually felt throughout the entire \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ebuyer’s journey. T\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ehe same study shows that most people (96% of them, to be exact) turn to videos to learn more about a particular product and/or service. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e Plus, if even internet giants like Google are describing videos as “\u003c/span\u003e\u003ca href=\"https://www.searchenginejournal.com/youtube-shopping-influence/323503/#close\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eindispensable\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e”, you know you’re going down the right track by including video in your \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003edigital marketing strategy\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e. According to Google, video influences internet users by acting as a shopping list they use to be reminded of things they need to purchase, arming users with more information and confidence to carry out purchases, and as a source of product reviews. \u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan id=\"9_Growing_Popularity_of_Video\"\u003e \u003cstrong\u003e 9. Growing Popularity of Video \u003c/strong\u003e \u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281037-video-marketing-statistics-graphic9.png\" alt=\"Video marketing statistics graphic9\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e If the above video marketing statistics have yet to convince you of its benefits, how’s this to sway you—the time people spend watching videos online is increasing. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e In 2019, users spent a weekly average of \u003c/span\u003e\u003ca href=\"https://www.limelight.com/resources/white-paper/state-of-online-video-2019/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003esix hours and 48 minutes\u003c/span\u003e\u003c/a\u003e \u003cspan style=\"font-weight: 400;\"\u003ewatching online videos—a 59% increase from just three years prior in 2016 (Limelight, 2019). \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e And all signs currently suggest that this will continue to increase. Already, audiences under the age of 36 are spending more time watching videos online than on traditional broadcast mediums such as televisions. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e In terms of daily usage, the current global average of video consumption per day stands at \u003c/span\u003e\u003ca href=\"https://www.mediapost.com/publications/article/340714/time-spent-watching-online-video-expanding-to-100.html\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e84 minutes\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, led by China and Sweden, whose populations spent 103 minutes per day in 2019 watching online videos. \u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan id=\"10_Videos_Role_in_Internet_Traffic\"\u003e \u003cstrong\u003e 10. Video’s Role in Internet Traffic \u003c/strong\u003e \u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281041-video-marketing-statistics-graphic10.png\" alt=\"Video marketing statistics graphic10\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e And given the growing popularity of video, it should come as no surprise that its market share in internet traffic has been increasing. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e It’s estimated that in 2022, \u003c/span\u003e \u003ca href=\"https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html\"\u003e \u003cspan style=\"font-weight: 400;\"\u003e 82%\u003c/span\u003e\u003c/a\u003e \u003cspan style=\"font-weight: 400;\"\u003eof the global internet traffic came from video streaming and downloads (Cisco, 2019). That’s an 88% increase in traffic share from 72.3% in 2017. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e To further put things into perspective, 56 exabytes (equivalent to one billion gigabytes) of internet video was consumed on a monthly basis in 2017. This figure more than quadrupled to 240 exabytes per month in 2022. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt’s not just the consumption of uploaded videos that has risen. The same study by Cisco shows that traffic from live internet videos grew 15-fold in the five-year period from 2017 to 2022 and accounted for 17% of the total internet video traffic share in 2022—which is definitely a video marketing statistic to consider especially if you’re considering using \u003c/span\u003e \u003cspan style=\"font-weight: 400;\"\u003e Instagram \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eor \u003c/span\u003e \u003cspan style=\"font-weight: 400;\"\u003e Facebook live videos \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eto market your \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eecommerce business\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e! \u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan id=\"Conclusion\"\u003e \u003cspan style=\"font-weight: 400;\"\u003e Conclusion \u003c/span\u003e \u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e That’s what you need to know about video marketing statistics for 2023. We’re hoping this has helped shed some light on how video marketing can be useful for your \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eecommerce business\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e! \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e And if you’re thinking of investing in video marketing, you may be glad to know that you \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003edon’t even need a massive budget \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eor external resources to help you create videos. Smaller companies aren’t at a disadvantage when it comes to video production. A noteworthy example is the \u003c/span\u003e\u003ca href=\"https://www.impactbnd.com/blog/how-dollar-shave-club-grew-from-just-a-viral-video-to-a-615m-valuation-brand\"\u003e\u003cspan style=\"font-weight: 400;\"\u003esuccess story of the Dollar Shave Club\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, which grew from a viral video into a billion-dollar brand. This just goes to show that you don’t need a whole cast and crew to start your video marketing efforts today. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e If you have experience with video marketing and would like to share your thoughts or have any questions at all, let us know in the comment section below! \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1676281001-video-marketing-statistics-full-infographic.png\" alt=\"Video marketing statistics full infographic\"\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan id=\"Summary_Video_Marketing_Statistics\"\u003e Summary: Video Marketing Statistics \u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e Here’s a summary of the video marketing statistics for 2023: \u003c/span\u003e \u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003c/span\u003e\u003c/p\u003e\n\u003col\u003e\n \u003cli\u003e\u003cspan style=\"background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are 244.4 million digital video viewers in the US.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\n \u003cli\u003e91% of consumers want to see more online video content from brands.\u003c/li\u003e\n \u003cli\u003e\u003cspan style=\"background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e86% of marketing professionals use video as a marketing tool.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\n \u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e66% of consumers find short-form videos to be the most engaging type of content on social media. \u003c/span\u003e\u003c/li\u003e\n \u003cli\u003e92% of video marketers say they’ve gotten a good ROI from video marketing.\u003c/li\u003e\n \u003cli\u003eVideo marketers get 66% more qualified leads per year. This increased quality of leads could be because of the quality of education that video content brings.\u003c/li\u003e\n \u003cli\u003e\u003cspan style=\"background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eYouTube is the most popular video-sharing platform for marketers, with 89% of them planning on using it. Facebook is second with 70%.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\n \u003cli\u003e\u003cspan style=\"background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;\"\u003eEight out of ten people have purchased a piece of software or app after watching a brand’s video.\u003c/span\u003e\u003c/li\u003e\n \u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e Internet users spend six hours and 48 minutes per week watching videos online. \u003c/span\u003e\u003c/li\u003e\n \u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e In 2022, 82% of the global internet traffic came from video streaming and downloads. \u003c/span\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2\u003e\u003cspan id=\"Want_to_Learn_More\"\u003e Want to Learn More? \u003c/span\u003e\u003c/h2\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003e\u003c/p\u003e\u003cul\u003e\n \u003cli\u003e\u003ca href=\"https://www.shopify.com/blog/video-editing-apps\"\u003eBest Free Video Editing Apps To Use\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.shopify.com/blog/198134793-how-to-make-money-on-youtube\"\u003eHow to Make Money on YouTube\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.shopify.com/blog/online-business-ideas\"\u003eHow to Start an Online Business\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"/blog/how-to-build-a-brand\"\u003e8 Ways to Build an Ecommerce Brand\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIs there anything else you’d like to know about video marketing statistics and wish was included in this article? \u003c/p\u003e","excerpt":"If video marketing is the future, then the future is here. You’re at the right place if you’ve been wondering whether it’s worth putting the resources into video marketing for your business. Do you have enough resources to create videos? Are enough people in your target audience interested in videos? …","seo":{"__typename":"SEO","title":"10 Video Marketing Statistics You Should Know in 2023 [Infographic]","description":"These key video marketing statistics will help you figure out your video marketing strategy and allow you to stay at the top of your game in 2023."},"authorV2":{"__typename":"ArticleAuthor","name":"Maryam Mohsin"},"metafields":[null,null,null,null,null,null,null,null,{"__typename":"Metafield","value":"false","key":"noindex","reference":null},{"__typename":"Metafield","value":"2023-01-13T01:08:27+01:00","key":"wpdatepublished","reference":null},null,{"__typename":"Metafield","value":"/blog/video-marketing-statistics","key":"canonicalpath","reference":null},{"__typename":"Metafield","value":"2023-04-25T15:32:37+02:00","key":"updatedat","reference":null},{"__typename":"Metafield","value":"2020-11-19T11:36:33+01:00","key":"createdat","reference":null},{"__typename":"Metafield","value":"2022-03-05T11:49:17+01:00","key":"publishedat","reference":null},null,null,{"__typename":"Metafield","value":"video-marketing-statistiken","key":"de_handle_link","reference":null},null,null,null]},"topics":[{"handle":"business-ideas","title":"Business ideas","description":"Ready to start a business, but unsure what to do? 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