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li.current-menu-item{background-color:#dfeafd}#app .Header__navigation.active.mobile-active ul.nav>li.active>ul.active>li.label-company li.current-menu-item{background-color:#fee0e4}#app .Header__navigation.active.mobile-active ul.nav>li.active>ul.active>li.label-learn li.current-menu-item{background-color:#daf4e7}#app .Header__navigation.active.mobile-active ul.nav>li.active>ul.active>li>a{display:none}#app .Header__navigation.active.mobile-active ul.nav>li.active>ul.active>li>ul{display:block}#app .Header__navigation.active.mobile-active ul.nav>li>a{padding:0 1.25em}#app .Header__navigation.active.mobile-active ul.nav>li>a::before{content:unset}#app .Header__navigation.active.mobile-active ul.nav>li>ul{overflow:hidden;-webkit-transition:height .6s ease;transition:height .6s ease}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li a{display:none}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li.active>a{background-color:#edeff3}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li.active ul.active{display:-webkit-box;display:-ms-flexbox;display:flex}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li.label-integrations{display:none}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li.label-sub>a{display:none !important}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li>ul{background-color:#f9f9fa}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li>ul>li{padding-block:.625em;margin-bottom:0;background-color:#f9f9fa}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li>ul>li::after{content:unset}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li>ul>li .icon{left:1em;margin-top:.7em}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li>ul>li>a{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column;width:100%;padding:0 3.125em}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li>ul>li>a::after{content:unset}#app .Header__navigation.active.mobile-active ul.nav>li ul li a{padding:0 1.25em}#app .Header__navigation__promo{max-width:11.5em;cursor:pointer;width:100%;height:80px;background-size:cover}#app .Header__navigation__promo *{width:100%}#app .Header__navigation__buttons__mobile{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:vertical;-webkit-box-direction:reverse;-ms-flex-direction:column-reverse;flex-direction:column-reverse;padding-top:.5em}#app .Header__navigation__buttons__mobile .Button{width:100%}#app .Header__navigation__buttons__mobile .Button--login{text-align:left;height:auto}#app .Header__navigation__buttons__mobile .Button--login span{padding:0 1.25em;font-size:1rem;line-height:3.75;margin:0}#app .Header__navigation__buttons__mobile .Button--full,#app .Header__navigation__buttons__mobile .Button--outline{margin:.5em 1.25em;width:calc(100% - 2.5em)}#app .Header__navigation__buttons a.Button{display:none;max-height:3em;margin-right:1.5em;padding-inline:1em}#app .Header__navigation__buttons a.Button.Button--login{margin:0}#app .Header__navigation__buttons a.Button.Button--full{display:-webkit-box;display:-ms-flexbox;display:flex}#app .Header__navigation__buttons a.Button span{white-space:nowrap}#app .Header__navigation ul.nav{position:relative;margin-bottom:0}#app .Header__navigation ul.nav li{position:static;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none}#app .Header__navigation ul.nav li.one-column ul{left:-1.5625em}#app .Header__navigation ul.nav li.one-column ul li{padding:0 2.8125em}#app .Header__navigation ul.nav li.one-column ul li ul{padding-bottom:0}#app .Header__navigation ul.nav li.one-column ul li ul li{padding:0}#app .Header__navigation ul.nav li a{color:#050505;color:var(--main-nav-font-color);position:relative;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between;font-size:16px;line-height:60px;font-weight:600;text-decoration:none}#app .Header__navigation ul.nav li a::before{background-color:#fa9531;background-color:var(--main-nav-underline);content:"";position:absolute;bottom:.8125em;left:50%;width:0;height:.1875em;-webkit-transition:all .3s;transition:all .3s}#app .Header__navigation ul.nav li.menu-item-has-children a::after{content:"\e821";font-family:fontello,sans-serif;font-size:.75rem;font-weight:900;display:inline-block;margin-left:.625em;width:.75em}#app .Header__navigation ul.nav li.menu-item-has-children.active>a::after{-webkit-transform:rotate(180deg);-ms-transform:rotate(180deg);transform:rotate(180deg)}#app .Header__navigation ul.nav li.menu-item-has-children ul li a::before{content:unset}#app .Header__navigation ul.nav ul{position:relative}#app .Header__navigation ul.nav ul.active{display:block}#app .Header__navigation ul.nav ul li{width:100%}#app .Header__navigation ul.nav ul a{color:#050505 !important;color:var(--main-nav-submenu-font-color) !important;font-size:14px;line-height:30px;font-weight:600;white-space:nowrap;text-align:left}#app .Header__navigation ul.nav ul a[href="#"]{margin-bottom:1.25em;font-size:.875rem;line-height:0;cursor:default;padding:.625em 0}#app .Header__navigation ul.nav ul ul{display:-webkit-box;display:-ms-flexbox;display:flex;position:static;-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-flow:wrap column;flex-flow:wrap column;-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start;-webkit-box-align:start;-ms-flex-align:start;align-items:flex-start}#app .Header__navigation ul.nav ul ul li{position:relative;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:wrap row;flex-flow:wrap row;-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start;-webkit-box-align:center;-ms-flex-align:center;align-items:center;width:100%;margin-bottom:1.25em;padding:0;overflow:visible}#app .Header__navigation ul.nav ul ul li.label a{position:relative;width:100%;overflow:hidden}#app .Header__navigation ul.nav ul ul li.label a::after{background-color:#fa9531;background-color:var(--primary-color);color:#fff;color:var(--font-color-light);content:"";position:absolute;top:.5em;right:0;display:inline-block !important;padding:.125em .25em;border-radius:.125em;font-size:.625em;line-height:1;text-transform:uppercase}#app .Header__navigation ul.nav ul ul li.label-new a::after{content:"new"}#app .Header__navigation ul.nav ul ul li.label-top a::after{content:"top"}#app .Header__navigation ul.nav ul ul li.label-trending a::after{content:"trending"}#app .Header__navigation ul.nav ul ul li .icon{width:1.25rem;height:1.25rem;display:block;position:absolute;pointer-events:none;z-index:1;left:.15em;top:.25em}#app .Header__navigation ul.nav ul ul li::after{content:"";position:absolute;left:-1.25em;bottom:-0.625em;height:calc(100% + 1.25em);width:0;background-color:#feefe0;-webkit-transition:all .5s ease;transition:all .5s ease}#app .Header__navigation ul.nav ul ul li:hover::after{width:100%}#app .Header__navigation ul.nav ul ul li a{padding-left:2.0625em;z-index:1}#app .Header__navigation ul.nav ul ul li:first-of-type{padding-right:0}#app .Header__navigation .icon-header-menu{left:0;width:1.5em;background-size:8.8em}#app .Header__navigation .icon-header-menu::before{width:1.5rem;height:1.5rem;display:block;position:absolute;pointer-events:none;z-index:1;content:"";font-size:1.25rem;left:0;top:.125em}#app .Header__navigation .icon-header-menu-whatsapp:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -152px 2px;background-size:8.8em}#app .Header__navigation .icon-header-menu-wordpress:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -16px 2px;background-size:8.8em}#app .Header__navigation .icon-header-menu-prestashop:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -234px 2px;background-size:8.8em}#app .Header__navigation .icon-header-menu-magento:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) 4px 2px;background-size:8.8em}#app .Header__navigation .icon-header-menu-shopify:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -81px 1px;background-size:8.8em}#app .Header__navigation .icon-header-menu-mailchimp:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -105px 0;background-size:8.8em}#app .Header__navigation .icon-header-menu-pipedrive:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -132px 2px;background-size:8.8em}#app .Header__navigation .icon-header-menu-slack:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -36px 2px;background-size:8.8em}#app .Header__navigation .label-overview a[href="#"],#app .Header__navigation .label-overview .icon,#app .Header__navigation .label-overview li::before{color:#ae54fd !important}#app .Header__navigation .label-overview .sub-menu{width:100%}#app .Header__navigation .label-overview ::after{background-color:#f3e6ff !important}#app .Header__navigation .label-product a[href="#"],#app .Header__navigation .label-product .icon{color:#fa9531 !important}#app .Header__navigation .label-product ::after{background-color:#feefe0 !important}#app .Header__navigation .label-use-for a[href="#"],#app .Header__navigation .label-use-for .icon{color:#2570ed !important}#app .Header__navigation .label-use-for ::after{background-color:#dfeafd !important}#app .Header__navigation .label-integrations{padding:0 4.375em 0 1.875em !important}#app .Header__navigation .label-integrations ul li{padding:0 !important;margin:0 !important}#app .Header__navigation .label-integrations a[href="#"]{color:#ababab !important}#app .Header__navigation .label-integrations>*{position:relative;z-index:1}#app .Header__navigation .label-integrations ::after{background-color:#f5f5f7 !important;left:-0.625em !important;bottom:.125em !important;height:1.875em !important;z-index:0}#app .Header__navigation .label-integrations li:last-child a{color:#ababab !important;font-size:.75rem !important}#app .Header__navigation .label-learn a[href="#"],#app .Header__navigation .label-learn .icon{color:#07b65d !important}#app .Header__navigation .label-learn ::after{background-color:#daf4e7 !important}#app .Header__navigation .label-company a[href="#"],#app .Header__navigation .label-company .icon{color:#f72f49 !important}#app .Header__navigation .label-company ::after{background-color:#fee0e4 !important}#app .Header__navigation .label-liveagent a[href="#"],#app .Header__navigation .label-liveagent .icon{color:#48c6ce !important}#app .Header__navigation .label-liveagent ::after{background-color:#e4f7f8 !important}#app .Header__navigation .label-sub a[href="#"]{color:transparent !important}#app .Header__navigation .show-only-mobile{display:none}#app .Header__mobile__hamburger{cursor:pointer}#app .Header__mobile__hamburger .line{width:1.65em;height:.125em;background-color:#050505;border-radius:8px;display:block;margin:.35em auto;-webkit-transition:all .3s ease-in-out;transition:all .3s ease-in-out}#app .Header__mobile__hamburger.active .line:nth-child(2){opacity:0}#app .Header__mobile__hamburger.active .line:nth-child(1){-webkit-transform:translateY(8px) rotate(45deg);-ms-transform:translateY(8px) rotate(45deg);transform:translateY(8px) rotate(45deg)}#app .Header__mobile__hamburger.active .line:nth-child(3){-webkit-transform:translateY(-8px) rotate(-45deg);-ms-transform:translateY(-8px) rotate(-45deg);transform:translateY(-8px) rotate(-45deg)}.admin-bar #app .Header{top:3em}.admin-bar #app .Header__navigation{top:8.625em}html[lang=de-DE] .Header__navigation .icon-header-menu,html[lang=et] .Header__navigation .icon-header-menu,html[lang=es-ES] .Header__navigation .icon-header-menu,html[lang=hr] .Header__navigation .icon-header-menu,html[lang=lv-LV] .Header__navigation .icon-header-menu,html[lang=lt-LT] .Header__navigation .icon-header-menu,html[lang=ru-RU] .Header__navigation .icon-header-menu,html[lang=sk-SK] .Header__navigation .icon-header-menu,html[lang=vi-VN] .Header__navigation .icon-header-menu{left:0;width:1.5em !important;background-size:11.375em !important}html[lang=de-DE] .Header__navigation .icon-header-menu-wordpress,html[lang=et] .Header__navigation .icon-header-menu-wordpress,html[lang=es-ES] .Header__navigation .icon-header-menu-wordpress,html[lang=hr] .Header__navigation .icon-header-menu-wordpress,html[lang=lv-LV] .Header__navigation .icon-header-menu-wordpress,html[lang=lt-LT] .Header__navigation .icon-header-menu-wordpress,html[lang=ru-RU] .Header__navigation .icon-header-menu-wordpress,html[lang=sk-SK] .Header__navigation .icon-header-menu-wordpress,html[lang=vi-VN] .Header__navigation .icon-header-menu-wordpress{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -1.1875em 0}html[lang=de-DE] .Header__navigation .icon-header-menu-magento,html[lang=et] .Header__navigation .icon-header-menu-magento,html[lang=es-ES] .Header__navigation .icon-header-menu-magento,html[lang=hr] .Header__navigation .icon-header-menu-magento,html[lang=lv-LV] .Header__navigation .icon-header-menu-magento,html[lang=lt-LT] .Header__navigation .icon-header-menu-magento,html[lang=ru-RU] .Header__navigation .icon-header-menu-magento,html[lang=sk-SK] .Header__navigation .icon-header-menu-magento,html[lang=vi-VN] .Header__navigation .icon-header-menu-magento{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) .25em 0}html[lang=bg-BG] .Header__navigation__buttons .Button,html[lang=lv-LV] .Header__navigation__buttons .Button{padding-left:1.714em;padding-right:1.714em}html[lang=vi-VN] .Header .Button--login{margin-left:1.75em !important}@media(min-width:768px){.Header__flags--mainmenu .Header__flags--region-asia{margin-top:1em}.Header__flags--region{width:calc(33.3333333333% - 1em);float:right;margin-right:0}.Header__flags--region ul{display:block}.Header__flags--region ul li{margin-right:0}.Header__flags--region-europe{float:left;width:66.6666666667%;height:100%;margin-bottom:0}.Header__flags--region-switchers{display:none}#app .LoginBlock{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;margin:0 !important;height:calc(100vh - 90px);padding:0 !important}#app .LoginBlock .wrapper::after{position:absolute;content:"";height:160%;width:100%;top:50%;left:0;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);background:url(/app/themes/liveagent/assets/images/login_bg.png?ver=3.1) center center no-repeat;background-size:contain}#app .LoginBlock .wrapper>.elementor-widget-wrap{padding:5em 7.25em !important}#app .LoginBlock .wrapper h1{font-size:2.5rem;line-height:1.33}#app .LoginBlock .wrapper .elementor-widget-text-editor{margin:0 auto}}@media(min-width:1024px){.Header__flags__mobile{display:none}.Header__flags{display:block}.Header__flags--item-toggle{padding:0 1.25em}.Header__flags--item-toggle h3{display:none}.Header__flags--mainmenu{position:absolute;overflow:visible;border-radius:1rem;padding:1.75em 0 1.75em 3em;width:auto;height:auto;min-width:32rem;top:4em;left:auto;right:6.5em;-webkit-box-shadow:0 .18em 4em 0 rgba(0,0,0,0.15);box-shadow:0 .18em 4em 0 rgba(0,0,0,0.15);display:none}.Header__flags--mainmenu::after,.Header__flags--mainmenu::before{content:"";display:table}.Header__flags--mainmenu::after{clear:both}.Header__flags--mainmenu{*zoom:1}#app .Header__navigation__buttons__mobile{display:none}#app .Header__navigation{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:wrap row;flex-flow:wrap row;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center}#app .Header__navigation__buttons{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;gap:1.5em}#app .Header__navigation__buttons a.Button{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column;padding-left:1.7em;padding-right:1.7em;margin-right:0;margin-left:0}#app .Header__navigation__buttons a.Button--login{margin-left:0 !important}#app .Header__navigation ul.nav{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:wrap row;flex-flow:wrap row;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center}#app .Header__navigation ul.nav li{padding:0 1.25em}#app .Header__navigation ul.nav li ul{display:none}#app .Header__navigation ul.nav li ul a::before,#app .Header__navigation ul.nav li ul a::after{display:none !important}#app .Header__navigation ul.nav ul{-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:nowrap row;flex-flow:nowrap row;-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start;-webkit-box-align:start;-ms-flex-align:start;align-items:flex-start;position:fixed;top:4.5625em;left:0;right:0;z-index:2;margin:auto;padding:2.8125em 0 1.5625em}.admin-bar #app .Header__navigation ul.nav ul{top:6.5em}#app .Header__navigation ul.nav ul.active{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}#app .Header__navigation ul.nav ul::after{content:"";background-color:#fff;background-color:var(--main-nav-submenu-background);position:absolute;top:0;width:100vw;height:100%;-webkit-box-shadow:0 .5em .375em -0.375em rgba(0,0,0,0.08);box-shadow:0 .5em .375em -0.375em rgba(0,0,0,0.08);z-index:-1}#app .Header__navigation ul.nav ul ul{padding:.9375em 0 0;width:calc(100% + 1.875em)}#app .Header__navigation ul.nav ul ul li>a{display:block}#app .Header__navigation ul.nav ul ul li .menu-item-description{color:#65676b;color:var(--font-color-level3);display:block;font-size:.75rem;line-height:1.5;font-weight:400;margin-top:-0.1875em;width:calc(100% - 2.0625em);white-space:break-spaces}#app .Header__navigation ul.nav ul li{padding:0 0 0 1.875em;width:20%}#app .Header__mobile__hamburger{display:none}.admin-bar #app .Header{top:2em}.admin-bar #app .Header__navigation{top:unset}}@media(min-width:1024px) and (hover:hover){#app .Header__navigation ul.nav li:hover ul{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}}@media(min-width:1180px){.Header__flags{margin-left:1.875em;border-left:.0625em solid #000}.Header__flags--mainmenu{right:2.5em}body.login #app{height:100vh}#app .LoginBlock .wrapper{height:29.5em}#app .Header__navigation .Header__flags__mobile{display:none}#app .Header__navigation 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Explore how LiveAgent fits your niche. Agency Edu and NGOs rely on LiveAgent." hreflang="en-US" onover-preload="1">Business Solutions<div class="menu-item-description">Different businesses, different solutions</div></a></li> <li id="menu-item-164185" class="icn-shop menu-item menu-item-type-custom menu-item-object-custom menu-item-164185"><svg class="icon icon-shop"><use xlink:href="https://www.liveagent.com/app/themes/liveagent/assets/images/icons.svg?ver=1.25.73#shop"></use></svg><a href="/industry/" title="Discover how LiveAgent elevates customer support across industries, from healthcare to automotive. Benefit from no setup fees and 24/7 customer service. Boost advocacy, cut response times, and decrease ticket volumes with our omnichannel help desk software. Trusted by Forbes, Airbus, and Nascar. Start your free trial today and tailor LiveAgent to your niche!" hreflang="en-US" onover-preload="1">Industry Solutions<div class="menu-item-description">Adapt LiveAgent for your industry</div></a></li> <li id="menu-item-713804" class="icn-menu-use-cases menu-item menu-item-type-post_type_archive menu-item-object-ms_success-stories menu-item-713804"><svg class="icon icon-menu-use-cases"><use xlink:href="https://www.liveagent.com/app/themes/liveagent/assets/images/icons.svg?ver=1.25.73#menu-use-cases"></use></svg><a href="https://www.liveagent.com/use-case-scenarios/" title="Discover how LiveAgent boosts satisfaction, revenue, and loyalty with real success stories from businesses worldwide. Start your free trial today!" hreflang="en-US" onover-preload="1">Use Cases<div class="menu-item-description">One product, multiple use case scenarios</div></a></li> </ul> </li> <li id="menu-item-164187" class="label-integrations menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-164187"><a href="#" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US">Integrations</a> <ul class="sub-menu"> <li id="menu-item-874229" class="icon-header-menu icon-header-menu-whatsapp menu-item menu-item-type-custom menu-item-object-custom menu-item-874229"><a href="/integrations/whatsapp/" title="Integrate WhatsApp with LiveAgent for seamless customer support. Manage messages efficiently with a 30-day free trial. Boost satisfaction now!" hreflang="en-US" onover-preload="1">Whatsapp<span class="badge__new">new</span></a></li> <li id="menu-item-164188" class="icon-header-menu icon-header-menu-wordpress menu-item menu-item-type-custom menu-item-object-custom menu-item-164188"><a href="/integrations/wordpress/" title="Integrate LiveAgent's live chat with WordPress to boost customer support. Easy setup, real-time engagement, and enhanced user experience!" hreflang="en-US" onover-preload="1">WordPress</a></li> <li id="menu-item-164189" class="icon-header-menu icon-header-menu-prestashop menu-item menu-item-type-custom menu-item-object-custom menu-item-164189"><a href="/integrations/prestashop/" title="Discover how to enhance your Prestashop eCommerce store with LiveAgent's seamless integration. Enjoy benefits like instant communication through live chat, efficient order tracking, and a comprehensive dashboard—all aimed at boosting customer satisfaction. Start your free trial today and join over 250,000 online stores leveraging Prestashop's open-source solutions." hreflang="en-US" onover-preload="1">Prestashop</a></li> <li id="menu-item-164190" class="icon-header-menu icon-header-menu-magento menu-item menu-item-type-custom menu-item-object-custom menu-item-164190"><a href="/integrations/magento/" title="Integrate Magento 2 with LiveAgent for seamless customer support. Sync customer data, track orders, and streamline communication. Try free today!" hreflang="en-US" onover-preload="1">Magento</a></li> <li id="menu-item-164191" class="icon-header-menu icon-header-menu-shopify menu-item menu-item-type-custom menu-item-object-custom menu-item-164191"><a href="/integrations/shopify/" title="Discover seamless Shopify integration with LiveAgent to enhance your eCommerce store's customer support. Effortlessly set up live chat and phone support to boost customer engagement and satisfaction. Enjoy easy navigation, save time and money, and transform leads into loyal customers. Explore both native and Zapier integration options. Start your free trial today!" hreflang="en-US" onover-preload="1">Shopify</a></li> <li id="menu-item-164192" class="icon-header-menu icon-header-menu-mailchimp menu-item menu-item-type-custom menu-item-object-custom menu-item-164192"><a href="/integrations/mailchimp/" title="Integrate Mailchimp with LiveAgent to manage email subscriptions directly from tickets. Boost efficiency, streamline workflows, and start free!" hreflang="en-US" onover-preload="1">Mailchimp</a></li> <li id="menu-item-164193" class="icon-header-menu icon-header-menu-pipedrive menu-item menu-item-type-custom menu-item-object-custom menu-item-164193"><a href="/integrations/pipedrive/" title="Discover how to enhance your sales process with the PipeDrive integration for LiveAgent. Effortlessly manage leads, track communications, and automate workflows to boost your sales team's performance. Seamlessly register and view deals within your LiveAgent dashboard and streamline your workflow with ease. Explore native and Zapier integration options to suit your needs and start optimizing your sales strategy today!" hreflang="en-US" onover-preload="1">Pipedrive</a></li> <li id="menu-item-164194" class="icon-header-menu icon-header-menu-slack menu-item menu-item-type-custom menu-item-object-custom menu-item-164194"><a href="/integrations/slack/" title="Integrate Slack with LiveAgent to enhance team collaboration and streamline customer service. Receive automatic notifications for ticket updates directly in Slack, ensuring you never miss an important message. Set up custom alerts and leverage seamless integration via native options or Zapier. Discover the power of combining Slack's real-time messaging with LiveAgent's customer support capabilities. Visit for a free trial and elevate your team's efficiency today!" hreflang="en-US" onover-preload="1">Slack</a></li> <li id="menu-item-164195" class="button-more-integrations menu-item menu-item-type-custom menu-item-object-custom menu-item-164195"><a href="/integrations/" title="Discover how LiveAgent's extensive integrations, plugins, and apps can enhance your help desk software and boost customer satisfaction. Explore popular integrations with VoIP partners like Hero, Orion, and Redspot, plus CRM, eCommerce, and more. Visit us to streamline your communication and elevate your business with easy integration guides." hreflang="en-US" onover-preload="1">More Integrations</a></li> </ul> </li> <li id="menu-item-933123" class="show-only-mobile icn-menu-checklists menu-item menu-item-type-custom menu-item-object-custom menu-item-933123"><svg class="icon icon-menu-checklists"><use xlink:href="https://www.liveagent.com/app/themes/liveagent/assets/images/icons.svg?ver=1.25.73#menu-checklists"></use></svg><a href="/integrations/" title="Discover how LiveAgent's extensive integrations, plugins, and apps can enhance your help desk software and boost customer satisfaction. Explore popular integrations with VoIP partners like Hero, Orion, and Redspot, plus CRM, eCommerce, and more. Visit us to streamline your communication and elevate your business with easy integration guides." hreflang="en-US" onover-preload="1">Integrations</a></li> </ul> </li> <li id="menu-item-164196" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-164196"><a href="#" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US">Resources</a> <ul class="sub-menu"> <li id="menu-item-164197" class="label-learn menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-164197"><a href="#" title="Enhance customer experience with expert tips on customer service! 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Consejos prácticos para fidelizar y aumentar ingresos." hreflang="es-ES" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="es" alt="es" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/es.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="7"> Español </a> </li> <li class="Header__flags--item Header__flags--item-fr" data-region="europe" lang="fr"> <a class="Header__flags--item-link" href="https://www.liveagent.fr/education/le-role-du-service-client-dans-l-experience-client/" title="Découvrez comment améliorer l'expérience client grâce à un service client exceptionnel. Adaptez vos options de support, boostez la résolution au premier contact, et passez à un support proactif avec ces conseils essentiels. Investissez dans votre équipe pour offrir un service omnicanal et fidéliser vos clients. Visitez notre page pour plus d'astuces et démarquez-vous par un excellent service client!" hreflang="fr-FR" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="fr" alt="fr" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/fr.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="8"> Français </a> </li> <li class="Header__flags--item Header__flags--item-el" data-region="europe" lang="el"> <a class="Header__flags--item-link" href="https://www.liveagent.gr/akadimia/empeiria-pelati/" title="Ανακαλύψτε πώς η εξυπηρέτηση πελατών βελτιώνει την εμπειρία πελατών! Επενδύστε στην εκπαίδευση της ομάδας σας και αυξήστε την ικανοποίηση και τα έσοδά σας με πρακτικές συμβουλές. Μάθετε περισσότερα τώρα!" hreflang="el" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="el" alt="el" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/el.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="9"> Ελληνικα </a> </li> <li class="Header__flags--item Header__flags--item-hr" data-region="europe" lang="hr"> <a class="Header__flags--item-link" href="https://www.liveagent.hr/" title='LiveAgent: pružite vrhunsku korisničku podršku uz višekanalni help desk softver. Započnite 30-dnevno besplatno probno razdoblje bez kartice!"' hreflang="hr" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="hr" alt="hr" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/hr.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="10"> Hrvatski </a> </li> <li class="Header__flags--item Header__flags--item-it" data-region="europe" lang="it"> <a class="Header__flags--item-link" href="https://www.live-agent.it/accademia/esperienza-cliente/" title="Scopri come migliorare il servizio clienti e offrire un'esperienza straordinaria con i consigli e il software di LiveAgent. Prova gratuita!" hreflang="it-IT" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="it" alt="it" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/it.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="11"> Italiano </a> </li> <li class="Header__flags--item Header__flags--item-lv" data-region="europe" lang="lv"> <a class="Header__flags--item-link" href="https://www.liveagent.lv/" title='Uzlabojiet klientu apkalpošanu ar LiveAgent – viss vienā programmatūra ar 24/7 atbalstu, bezmaksas izmēģinājumu un bez kredītkartes!"' hreflang="lv-LV" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="lv" alt="lv" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/lv.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="12"> Latviešu </a> </li> <li class="Header__flags--item Header__flags--item-lt" data-region="europe" lang="lt"> <a class="Header__flags--item-link" href="https://www.liveagent.lt/akademija/klientu-patirtis/" title="Atraskite 6 būdus, kaip pagerinti klientų aptarnavimą ir patirtį su LiveAgent. Sužinokite daugiau ir patobulinkite savo verslą!" hreflang="lt-LT" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="lt" alt="lt" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/lt.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="13"> Lietuviškai </a> </li> <li class="Header__flags--item Header__flags--item-hu" data-region="europe" lang="hu"> <a class="Header__flags--item-link" href="https://www.liveagent.hu/akademia/ugyfel-elmeny/" title="Az ügyfélszolgálat javítja az ügyfélélményt, növeli az elégedettséget és a bevételt. Fedezze fel a tippeket és fejlesztési lehetőségeket!" hreflang="hu-HU" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="hu" alt="hu" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/hu.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="14"> Magyar </a> </li> <li class="Header__flags--item Header__flags--item-nl" data-region="europe" lang="nl"> <a class="Header__flags--item-link" href="https://www.live-agent.nl/academie/klantenervaring/" title="Ontdek hoe klantenservice cruciaal is voor een betere klantenervaring. Leer tips om klanttevredenheid, loyaliteit en omzet te verhogen!" hreflang="nl-NL" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="nl" alt="nl" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/nl.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="15"> Nederlands </a> </li> <li class="Header__flags--item Header__flags--item-no" data-region="europe" lang="no"> <a class="Header__flags--item-link" href="https://www.liveagent.no/" title="Alt-i-ett helpdesk-programvare fra LiveAgent: 24/7 kundeservice, 30 dagers gratis prøveperiode, ingen kredittkort kreves. Kom i gang nå!" hreflang="no" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="no" alt="no" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/no.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="16"> Norsk bokmål </a> </li> <li class="Header__flags--item Header__flags--item-pl" data-region="europe" lang="pl"> <a class="Header__flags--item-link" href="https://www.live-agent.pl/akademia/doswiadczenie-klienta/" title="Poznaj 6 kluczowych wskazówek, jak poprawić obsługę klienta i doświadczenie klienta, zwiększając lojalność i satysfakcję klientów!" hreflang="pl-PL" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="pl" alt="pl" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/pl.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="17"> Polski </a> </li> <li class="Header__flags--item Header__flags--item-ro" data-region="europe" lang="ro"> <a class="Header__flags--item-link" href="https://www.liveagent.ro/academie/experienta-clienti/" title="Serviciul clienți îmbunătățește experiența clientului, fidelizând și evitând pierderi. Descoperă sfaturi pentru suport optim!" hreflang="ro-RO" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="ro" alt="ro" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/ro.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="18"> Română </a> </li> <li class="Header__flags--item Header__flags--item-ru" data-region="europe" lang="ru"> <a class="Header__flags--item-link" href="https://ru.liveagent.com/akademija/klientskij-opyt/" title="Узнайте, как улучшить клиентский опыт с помощью 6 советов по обслуживанию: масштабирование поддержки, проактивный подход и многое другое." hreflang="ru-RU" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="ru" alt="ru" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/ru.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="19"> Русский </a> </li> <li class="Header__flags--item Header__flags--item-sk" data-region="europe" lang="sk"> <a class="Header__flags--item-link" href="https://www.liveagent.sk/" title='LiveAgent: Viackanálový softvér zákazníckej podpory s live chatom, AI, 24/7 podporou a 30-dňovou skúšobnou verziou zdarma. Začnite teraz!"' hreflang="sk-SK" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="sk" alt="sk" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/sk.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="20"> Slovenčina </a> </li> <li class="Header__flags--item Header__flags--item-sl" data-region="europe" lang="sl"> <a class="Header__flags--item-link" href="https://www.liveagent.si/akademija/customer-experience/" title="Izboljšajte izkušnje strank s 6 nasveti za storitve. Povečajte zadrževanje in prihodke z boljšo storitvijo. Preizkusite LiveAgent brezplačno!" hreflang="sl-SI" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="sl" alt="sl" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/si.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="21"> Slovenščina </a> </li> </ul> </div> <div class="Header__flags--region Header__flags--region-asia"> <div class="Header__flags--region-title h4">Asia</div> <ul> <li class="Header__flags--item Header__flags--item-zh-hans" data-region="asia" lang="zh-hans"> <a class="Header__flags--item-link" href="https://www.live-agent.cn/xuehui/guke-tiyan/" title="提升顾客服务，提高体验与忠诚度，推动业务增长。探索6个建议，增强服务水平与顾客满意度。" hreflang="zh-hans" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="zh-hans" alt="zh-hans" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/cn.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="22"> 简体中文 </a> </li> <li class="Header__flags--item Header__flags--item-tl" data-region="asia" lang="tl"> <a class="Header__flags--item-link" href="https://www.liveagent.ph/academy/customer-experience/" title='Alamin kung paano ang mahusay na customer service ay nagpapabuti sa customer experience. Tuklasin ang 6 na tips para sa masayang customers!"' hreflang="tl" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="tl" alt="tl" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/tl.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="23"> Tagalog </a> </li> <li class="Header__flags--item Header__flags--item-vi" data-region="asia" lang="vi"> <a class="Header__flags--item-link" href="https://www.liveagent.vn/hoc-vien/trai-nghiem-khach-hang/" title="Khám phá vai trò quan trọng của dịch vụ khách hàng trong việc nâng cao trải nghiệm khách hàng với 6 cách cải thiện hiệu quả. Tìm hiểu sự khác biệt giữa dịch vụ và trải nghiệm khách hàng, và tại sao đầu tư vào dịch vụ khách hàng có thể giữ chân khách hàng và tăng doanh thu cho doanh nghiệp." hreflang="vi-VN" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="vi" alt="vi" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/vn.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="24"> Tiếng Việt </a> </li> </ul> </div> <div class="Header__flags--region Header__flags--region-mideast"> <div class="Header__flags--region-title h4">Middle East</div> <ul> <li class="Header__flags--item Header__flags--item-ar" data-region="mideast" lang="ar"> <a class="Header__flags--item-link" href="https://www.liveagent.ae/academiya/tagrobt-elomlaa/" title="تعلم أهمية خدمة العملاء في تحسين تجربة العملاء وزيادة رضاهم وولائهم. اكتشف 6 نصائح لتعزيز تجربتهم." hreflang="ar" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="ar" alt="ar" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/ar.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="25"> العربية </a> </li> </ul> </div> <div class="Header__flags--region Header__flags--region-america"> <div class="Header__flags--region-title h4">America</div> <ul> <li class="Header__flags--item Header__flags--item-en" data-region="america" lang="en"> <span class="Header__flags--item-link active"> <img decoding="async" class="Header__flags--item-flag" aria-label="en" alt="en" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/us.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="26"> English </span> </li> <li class="Header__flags--item Header__flags--item-pt-br" data-region="america" lang="pt-br"> <a class="Header__flags--item-link" href="https://www.liveagent.com.br/academia/experiencia-do-cliente/" title='Melhore a experiência do cliente com atendimento excepcional! Dicas práticas para fidelizar, satisfazer e aumentar sua receita. Confira!"' hreflang="pt-br" onover-preload="1"> <img decoding="async" class="Header__flags--item-flag" aria-label="pt-br" alt="pt-br" data-src="https://www.liveagent.com/app/themes/liveagent/assets/images/flags/br.svg?ver=1.25.73" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="27"> Português </a> </li> </ul> </div> </div> </div> </li> </ul> </div> </div> </div> </div>  </div> </div> </header> <div class="AppContainer" data-copied="Copied!"> <div class="Post Post--sidebar-right" itemscope itemtype="http://schema.org/TechArticle"> <meta itemprop="url" content="https://www.liveagent.com/academy/customer-experience/"> <span itemprop="publisher" itemscope itemtype="http://schema.org/Organization"><meta itemprop="name" content="LiveAgent"></span> <style id="compactheader-css" type="text/css">.compact-header{padding-top:1em;padding-bottom:1em;background-color:#f9f9fa}.compact-header ~ 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#fa9531}.SortingMenu__desc{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.SortingMenu__desc::before{width:1em;height:1em;content:"";display:block;margin-right:.5em;background:url(/app/themes/liveagent/assets/images/icon-sorting.svg) center center no-repeat;background-size:contain;-webkit-filter:grayscale(100%) brightness(0);filter:grayscale(100%) brightness(0)}}@media(hover:hover){.SortingMenu__title.active:hover::before{-webkit-filter:grayscale(100%) brightness(0);filter:grayscale(100%) brightness(0)}}</style> <div class="compact-header__placeholder"> <div class="compact-header compact-header--lvl-2 urlslab-skip-lazy"> <div class="compact-header__wrapper wrapper"> <div class="compact-header__left">  <div class="breadcrumbs"><div class="breadcrumbs-inner"><ol itemscope itemtype="https://schema.org/BreadcrumbList"><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemscope itemtype="https://schema.org/WebPage" itemprop="item" itemid="https://www.liveagent.com/academy/" href="https://www.liveagent.com/academy/" title="Explore LiveAgent Academy, your ultimate resource for mastering customer service. Discover tips, motivational quotes, best practices, and essential skills to enhance customer experiences, loyalty, and satisfaction. Unlock your team's potential with expert insights today!" hreflang="en-US" onover-preload="1"><span itemprop="name">Academy</span></a><meta itemprop="position" content="1"></li><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name">The role of customer service in customer experience</span><meta itemprop="position" content="2"></li></ol></div></div>   <h1 itemprop="headline" class="compact-header__title" id="h-the-role-of-customer-service-in-customer-experience">The role of customer service in customer experience</h1>   <div class="compact-header__text"><p class="flowhunt-skip"></p><p>Explore the growing importance of customer service in enhancing customer experience. Learn 6 tips to boost satisfaction, retention, and revenue with effective strategies. Discover how LiveAgent can improve your support capabilities.</p></div>   <div class="compact-header__buttons"> <div class="compact-header__buttons-items"> <div class="compact-header__buttons-item"> <a class="Button Button--full Button--without-icon" href="/trial/" title="Start your 30-day free trial with LiveAgent today! Discover the ultimate customer support solution—no credit card required." hreflang="en-US" onover-preload="1"> <span>Free trial</span> </a> </div> </div> </div>   <div class="compact-header__tags"> <div class="compact-header__tags-item"> <div class="compact-header__tags-title">Categories:</div> <ul class="compact-header__tags-list"> <li> <a href="https://www.liveagent.com/academy/#introduction" title="Introduction" hreflang="en-US" onover-preload="1"> <svg class="icon-tag-solid"> <use xlink:href="https://www.liveagent.com/app/themes/liveagent/assets/images/icons.svg?ver=1.25.73#tag-solid"></use> </svg> Introduction </a> </li> </ul> </div> </div>  </div> <div class="compact-header__right">  <link rel="stylesheet" id="components/Table" type="text/css" media="all" href="https://www.liveagent.com/app/themes/liveagent/assets/dist/components/Table.min.css?ver=1.25.73"> <div class="compact-header__toc js-toc"><div class="FilterMenu"><div class="FilterMenu__title js-toc__title"></div><div class="FilterMenu__items js-toc__items"><div class="FilterMenu__items--inn"><a href="#h-key-concepts-of-customer-experience" class="FilterMenu__item js-toc__item FilterMenu__item--h2" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Key concepts of customer experience</span></a><a href="#h-definition-of-customer-service-experience" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Definition of customer service experience</span></a><a href="#h-what-is-the-difference-between-customer-service-and-customer-experience" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">What is the difference between customer service and customer experience</span></a><a href="#h-digital-customer-experience-strategy" class="FilterMenu__item js-toc__item FilterMenu__item--h2" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Digital customer experience strategy</span></a><a href="#h-understanding-customer-journeys-in-the-digital-age" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Understanding customer Journeys in the digital age</span></a><a href="#h-optimizing-touchpoints-for-seamless-interactions" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Optimizing touchpoints for seamless interactions</span></a><a href="#h-leveraging-data-and-technology-for-personalized-experiences" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Leveraging data and technology for personalized experiences</span></a><a href="#h-key-metrics-for-measuring-customer-experience" class="FilterMenu__item js-toc__item FilterMenu__item--h2" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Key metrics for measuring customer experience</span></a><a href="#h-how-to-measure-customer-experience" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">How to measure customer experience</span></a><a href="#h-customer-experience-kpis" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Customer experience kpis</span></a><a href="#h-best-practices-in-customer-cervice-experience" class="FilterMenu__item js-toc__item FilterMenu__item--h2" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Best practices in customer cervice experience</span></a><a href="#h-providing-quality-support" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Providing quality support</span></a><a href="#h-effective-communication-strategies" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Effective communication strategies</span></a><a href="#h-personalization-in-service-delivery" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Personalization in service delivery</span></a><a href="#h-seamless-online-interactions" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Seamless online interactions</span></a><a href="#h-utilizing-technology-for-enhanced-engagement" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Utilizing technology for enhanced engagement</span></a><a href="#h-user-experience-design-principles" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">User experience design principles</span></a><a href="#h-customer-experience-examples" class="FilterMenu__item js-toc__item FilterMenu__item--h2" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Customer experience examples</span></a><a href="#h-proactively-follow-up-on-customer-feedback" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Proactively follow up on customer feedback</span></a><a href="#h-personalize-interactions-using-customer-data" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Personalize interactions using customer data</span></a><a href="#h-empower-employees-to-make-decisions" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Empower employees to make decisions</span></a><a href="#h-6-customer-service-tips-to-improve-customer-experience" class="FilterMenu__item js-toc__item FilterMenu__item--h2" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">6 customer service tips to improve customer experience</span></a><a href="#h-1-scale-your-support-options-to-meet-customers-needs" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">1. Scale your support options to meet customers’ needs</span></a><a href="#h-2-never-ignore-customer-support-requests" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">2. Never ignore customer support requests</span></a><a href="#h-3-improve-your-first-contact-resolution" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">3. Improve your first contact resolution</span></a><a href="#h-4-provide-omnichannel-service-experience" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">4. Provide omnichannel service experience</span></a><a href="#h-5-shift-from-reactive-to-proactive-customer-support" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">5. Shift from reactive to proactive customer support</span></a><a href="#h-6-invest-in-your-customer-service-team" class="FilterMenu__item js-toc__item FilterMenu__item--h3" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">6. Invest in your customer service team</span></a><a href="#h-common-challenges-in-delivering-customer-experience" class="FilterMenu__item js-toc__item FilterMenu__item--h2" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Common challenges in delivering customer experience</span></a><a href="#h-future-trends-in-customer-experience" class="FilterMenu__item js-toc__item FilterMenu__item--h2" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Future trends in customer experience</span></a><a href="#h-conclusion" class="FilterMenu__item js-toc__item FilterMenu__item--h2" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US"><span class="FilterMenu__item-title js-toc__item-title">Conclusion</span></a></div></div></div></div>   <div class="compact-header__image"> <meta itemprop="image" content="https://www.liveagent.com/app/themes/liveagent/assets/images/academy-category_introduction.jpg?ver=1.25.73"> <picture><img fetchpriority="high" src="https://www.liveagent.com/app/themes/liveagent/assets/images/academy-category_introduction.jpg?ver=1.25.73" alt="The role of customer service in customer experience" class="compact-header__img" urlslab-id="28"></picture> <div class="compact-header__logo"> <meta itemprop="image" content="https://www.liveagent.com/app/uploads/2019/09/LiveAgent-academy-5-tips-to-improve-customer-experience.svg"> <img fetchpriority="high" src="https://www.liveagent.com/wp/urlslab-download/8cd14670461de23a9627e584a3a59794/LiveAgent-academy-5-tips-to-improve-customer-experience.svg" alt="Academy" class="compact-header__logo-img" urlslab-id="29"> </div> </div>  </div>   </div> </div> </div> <div class="wrapper Post__container"> <div class="Post__sidebar"> <div class="Signup__sidebar-wrapper"> <div class="Signup__sidebar urlslab-skip-keywords Trial"> <div class="Signup__sidebar__title">Start Free Trial</div> <div class="Signup__sidebar__subtitle">30 days free trial</div> <form data-form-type="signup-trial-form" data-id="signup" data-plan-type="Trial"> <input data-id="grecaptcha" name="grecaptcha" type="hidden" value="" autocomplete="off"> <input data-id="ga_client_id" name="ga_client_id" type="hidden" value="" autocomplete="off"> <div data-id="nameFieldmain" class="Signup__sidebar__item"> <div class="InputWrapper"> <input type="text" data-type="text" name="fullname" placeholder="Full name" value="" required="required" autocomplete="off" maxlength="100"> </div> <div class="ErrorMessage"></div> </div> <div data-id="mailFieldmain" class="Signup__sidebar__item"> <div class="InputWrapper"> <input type="email" name="email" placeholder="E-mail" value="" required="required" autocomplete="off" maxlength="255"> </div> <div class="ErrorMessage"></div> </div> <div data-id="domainFieldmain" class="Signup__sidebar__item Signup__sidebar__item domain"> <div class="InputWrapper"> <input type="text" data-type="text" name="subdomain" placeholder="Company name" required="required" autocomplete="off" maxlength="25"> <div class="Signup__sidebar__item__domain">.ladesk.com</div> </div> <div class="Signup__sidebar__item__info Tooltip"> <div class="Signup__sidebar__item__info__icon ComparePlans__info-icon fontello-info"></div> <div class="Tooltip__text Tooltip__text--right">Choose a name for your LiveAgent subdomain. 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9.26828V8.00935Z" fill="#050505"></path> </g> <defs> <clippath id="clip0_2264_6990"> <rect width="60" height="12.8571" fill="white"></rect> </clippath> </defs> </svg> <span>5/5</span> </a> <div class="Signup__sidebar__reviews--rating stars"> <span class="Signup__sidebar__reviews--rating stars__item"></span> <span class="Signup__sidebar__reviews--rating stars__item"></span> <span class="Signup__sidebar__reviews--rating stars__item"></span> <span class="Signup__sidebar__reviews--rating stars__item"></span> <span class="Signup__sidebar__reviews--rating stars__item"></span> </div> </div> </div> </div> </form> </div> </div> </div> <div class="Post__content"> <div class="Content" itemprop="articleBody"> <link rel="stylesheet" id="components/Table" type="text/css" media="all" href="https://www.liveagent.com/app/themes/liveagent/assets/dist/components/Table.min.css?ver=1.25.73"> <p>Customer experience encompasses every touchpoint a consumer has with a brand, while <a href="https://www.liveagent.com/customer-service-software/" title='Discover the 10 best customer service software ranked by experts. Compare top tools like LiveAgent, Zendesk & Freshdesk to enhance support!"' hreflang="en-US" onover-preload="1">customer service</a> is a pivotal component of this broader concept. It involves not only resolving issues or answering questions but also creating a positive emotional connection that influences brand loyalty. Distinguishing between customer service and customer experience helps businesses shape more effective strategies to enhance their offerings.</p> <p>This article delves into the integral role of customer service in shaping the overall customer experience. From defining key concepts and strategies to measuring success and recognizing best practices, we will explore how outstanding service facilitates meaningful customer journeys and drives business success.</p> <h2 id="h-key-concepts-of-customer-experience">Key concepts of customer experience</h2> <p>Customer experience (CX) includes every moment a customer connects with a brand. It affects how they feel about and perceive the company. A well-planned customer experience strategy aims to manage these interactions from start to finish. This helps boost satisfaction, loyalty, and advocacy at each stage.</p> <p>Some key components of a <a href="https://www.liveagent.com/academy/good-customer-service/" title="Learn the definition, tips, benefits, and real-life examples of good customer service to boost loyalty and create exceptional experiences!" hreflang="en-US" onover-preload="1">great customer experience</a> are <a href="https://www.liveagent.com/customer-support-glossary/personalize/" title="Discover the meaning of personalization in customer service! Enhance satisfaction, loyalty, and efficiency with LiveAgent's tailored tools." hreflang="en-US" onover-preload="1">personalization</a>, efficiency, and convenience. These elements address the varied needs and expectations customers have. Reducing obstacles in service processes is also crucial. Quick and smooth service impacts <a href="https://www.liveagent.com/customer-satisfaction-software/" title="Boost customer satisfaction in 2025 with LiveAgent! Deliver personalized, 24/7 support on every channel. Free trial, no credit card needed." hreflang="en-US" onover-preload="1">customer satisfaction</a> positively. This is because it encourages customers to return. High-quality customer service is a vital part of the customer experience. It can drive retention and prompt positive word-of-mouth.</p> <h3 id="h-definition-of-customer-service-experience">Definition of customer service experience</h3> <p>Customer service experience is what a customer thinks of the support a company provides. This happens throughout the buying and post-buying stages. It includes the overall experience they have with sales, support, and service teams. These interactions occur during and after the purchase process.</p> <figure class="wp-block-image aligncenter size-full"><picture><source data-srcset="https://www.liveagent.com/wp/urlslab-download/1d051dd512952914ee256ae235b21804/positive-brand-experience.jpg.webp 1018w, https://www.liveagent.com/wp/urlslab-download/6e202a907425d17851d6977f3c2669bc/positive-brand-experience-300x145.jpg.webp 300w, https://www.liveagent.com/wp/urlslab-download/ecacb9360d41e26353712e0b84faf51d/positive-brand-experience-768x372.jpg.webp 768w, https://www.liveagent.com/wp/urlslab-download/eff3bb8862f188d47a6925a1ae14b852/positive-brand-experience-103x50.jpg.webp 103w, https://www.liveagent.com/wp/urlslab-download/b4b2cbdbaf9b8602bd1529522794d8d2/positive-brand-experience-52x25.jpg.webp 52w, https://www.liveagent.com/wp/urlslab-download/99c809b0156786dcce08db06e5a326e3/positive-brand-experience-692x335.jpg.webp 692w, https://www.liveagent.com/wp/urlslab-download/e4daf3a733610f25065f26195b070a34/positive-brand-experience-700x339.jpg.webp 700w, https://www.liveagent.com/wp/urlslab-download/bcf0f1194855c40124c526047683c863/positive-brand-experience-185x90.jpg.webp 185w, https://www.liveagent.com/wp/urlslab-download/4e369e9e6125cc1e6025bc40f84bab7a/positive-brand-experience-110x53.jpg.webp 110w, https://www.liveagent.com/wp/urlslab-download/9e5461afe8ebdc5ee6bb0aa239d9d698/positive-brand-experience-485x235.jpg.webp 485w" urlslab-lazy="yes" sizes="(max-width: 1018px) 100vw, 1018px" type="image/webp"></source><source data-srcset="https://www.liveagent.com/wp/urlslab-download/40c8ae63b39e1d172356f23f5a0d5e6e/positive-brand-experience.jpg 1018w, https://www.liveagent.com/wp/urlslab-download/5801db52420f161915727b6c17817dea/positive-brand-experience-300x145.jpg 300w, https://www.liveagent.com/wp/urlslab-download/8a5f10b73befd18ea352337370364cf8/positive-brand-experience-768x372.jpg 768w, https://www.liveagent.com/wp/urlslab-download/0bd13bc068125ac37b3c4ed4b5d1f040/positive-brand-experience-103x50.jpg 103w, https://www.liveagent.com/wp/urlslab-download/f1a14329e4f9b9951264bf0aadf49ce7/positive-brand-experience-52x25.jpg 52w, https://www.liveagent.com/wp/urlslab-download/75eadff590d17622622a8cbb97a2e39a/positive-brand-experience-692x335.jpg 692w, https://www.liveagent.com/wp/urlslab-download/6d0e78fdddc3549f317ac189140032dd/positive-brand-experience-700x339.jpg 700w, https://www.liveagent.com/wp/urlslab-download/c7cbcf05b2e5b28a1a4aa880413f1f2e/positive-brand-experience-185x90.jpg 185w, https://www.liveagent.com/wp/urlslab-download/04a4cf0d5247c70e8b2d381eb023f6a5/positive-brand-experience-110x53.jpg 110w, https://www.liveagent.com/wp/urlslab-download/4bba5dbb5ff6f195ef0686f06abdf647/positive-brand-experience-485x235.jpg 485w" urlslab-lazy="yes" sizes="(max-width: 1018px) 100vw, 1018px"></source><source data-srcset="https://www.liveagent.com/wp/urlslab-download/1d051dd512952914ee256ae235b21804/positive-brand-experience.jpg.webp" urlslab-lazy="yes" type="image/webp"></source><img fetchpriority="high" decoding="async" width="1018" height="493" alt="positive brand experience" class="wp-image-700890" data-src="https://www.liveagent.com/wp/urlslab-download/40c8ae63b39e1d172356f23f5a0d5e6e/positive-brand-experience.jpg" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="31"></picture></figure> <p>The customer service experience is shaped by many contact points. These include phone support, email, self-help resources, <a href="https://www.liveagent.com/live-chat-software/" title='Discover the best live chat software for 2025 with LiveAgent! Fast, feature-rich, 24/7 support, no setup fees, and a free 30-day trial!"' hreflang="en-US" onover-preload="1">live chat</a>, and in-person help desks. Handling customer issues effectively is essential. This can change a negative interaction into a positive one. An <a href="https://www.liveagent.com/academy/good-customer-service/" title="Learn the definition, tips, benefits, and real-life examples of good customer service to boost loyalty and create exceptional experiences!" hreflang="en-US" onover-preload="1">excellent customer service</a> experience depends significantly on how the service team interacts with customers. They address questions and ensure satisfaction, which greatly influences retention and success.</p> <h3 id="h-what-is-the-difference-between-customer-service-and-customer-experience">What is the difference between customer service and customer experience</h3> <p>Customer service experience is the impression a customer has about a company’s support. It encompasses the purchase and post-purchase cycle. On the other hand, customer experience covers every interaction a customer has with the brand.</p> <p>The customer service experience focuses on interactions with sales, support, and service teams. Customer experience, however, includes all touchpoints in the customer journey. A positive customer service experience can foster loyalty and repeat business. This shows that effective customer service plays a key role in enhancing the overall customer experience.</p> <p>The quality of customer service experience directly influences customer retention. Many customers leave brands due to <a href="https://www.liveagent.com/academy/poor-customer-service/" title="Learn how to avoid bad customer service that harms loyalty and reputation. Discover tips to improve communication, empathy, and training!" hreflang="en-US" onover-preload="1">poor service</a> experiences. Core elements of a <a href="https://www.liveagent.com/academy/good-customer-service/" title="Learn the definition, tips, benefits, and real-life examples of good customer service to boost loyalty and create exceptional experiences!" hreflang="en-US" onover-preload="1">great customer service</a> experience include friendliness, active listening, and clear communication. These are essential for creating a positive overall customer experience.</p> <h2 id="h-digital-customer-experience-strategy">Digital customer experience strategy</h2> <p>A digital customer experience (DCX) covers everything a consumer encounters online with a brand. This includes websites, apps, and social media. Organizations today focus on digital transformation. They use self-service mobile apps and AI chatbots to match changing customer behavior. This improves the customer journey and gives a competitive edge. A strong customer experience strategy is vital. It manages all interactions through the customer lifecycle.</p> <p>A customer experience roadmap guides these strategies. It lists specific steps for a seamless experience. Companies can enhance engagement through personalization. This might be product recommendations or unique discounts. Such tactics ensure a more tailored digital experience.</p> <h3 id="h-understanding-customer-journeys-in-the-digital-age">Understanding customer Journeys in the digital age</h3> <p>Customer journeys map out every step consumers take. From realizing a need to interactions after a purchase, each touchpoint matters. Customer Journey Analytics collects and examines data about these interactions. It helps businesses see how customers move through the sales funnel. Providing a positive customer experience can set a brand apart. Hence, prioritizing <a href="https://www.liveagent.com/academy/customer-centric-culture/" title="Discover how to build a customer-centric culture that prioritizes customer needs, boosts loyalty, and drives revenue. Learn proven strategies!" hreflang="en-US" onover-preload="1">customer-centric</a> strategies is essential. If customers feel valued, they engage better.</p> <p>This could mean recommending the brand on social media or buying again. Embracing digital transformation enriches the customer journey. It integrates online interactions through various touchpoints.</p> <h3 id="h-optimizing-touchpoints-for-seamless-interactions">Optimizing touchpoints for seamless interactions</h3> <p>Optimizing touchpoints is crucial throughout the customer journey. High-quality customer service goes beyond when customers reach out for help. It’s important to focus on every detail. This starts from the first site visit to account creation. Each <a href="https://www.liveagent.com/academy/customer-interaction/" title="Master customer interaction with gratitude, empathy, and creativity. Enhance experiences and boost brand loyalty using expert tips and tools." hreflang="en-US" onover-preload="1">customer interaction</a> should be designed around the customer’s needs. Ensuring all touchpoints work together can dramatically reduce customer churn. Solving issues quickly and meeting customer expectations boosts satisfaction. Consistent service across all touchpoints builds lasting <a href="https://www.liveagent.com/customer-support-glossary/customer-relationship/" title="Build lasting customer relationships with active listening, empathy, and personalization. Boost loyalty using LiveAgent's customer service tools!" hreflang="en-US" onover-preload="1">customer relationships</a>.</p> <h3 id="h-leveraging-data-and-technology-for-personalized-experiences">Leveraging data and technology for personalized experiences</h3> <p>Using customer data can create personalized shopping experiences. Understanding customer needs and preferences is key. According to the <a href="https://cxtrends.zendesk.com/" title="Discover Zendesk's CX Trends 2025! Explore 5 AI-driven insights shaping customer experience and driving ROI. Stay ahead—download now!" hreflang="en-US">Zendesk CX Trends Report 2025</a>, 91% of CX Trendsetters say AI personalizes experiences well. Customers appreciate engagement through their preferred methods. Sending personalized emails, like birthday deals, adds a personal touch. Conducting user experience (UX) research helps refine support. It enables more personalized interactions. Proactive communication goes a step further. By predicting and addressing needs early, it creates loyalty. This unique approach ensures customers feel connected and valued.</p> <h2 id="h-key-metrics-for-measuring-customer-experience">Key metrics for measuring customer experience</h2> <p>Monitoring customer experience is vital for any business striving to meet and exceed customer expectations. Metrics such as <a href="https://www.liveagent.com/blog/customer-satisfaction-score-csat/" title="Discover the power of the Customer Satisfaction Score (CSAT) and how it can elevate your business success. Learn the essentials of CSAT, from measuring customer happiness with straightforward surveys to integrating with tools like LiveAgent for seamless feedback collection. Uncover best practices and actionable tips to maximize CSAT's impact on your customer service strategy. Explore the benefits, limitations, and complementary metrics like NPS and CES for a comprehensive understanding of customer satisfaction. Visit now to enhance your customer experience and drive long-term success!" hreflang="en-US" onover-preload="1">Customer Satisfaction Score</a> (<a href="https://www.liveagent.com/blog/customer-satisfaction-score-csat/" title="Discover the power of the Customer Satisfaction Score (CSAT) and how it can elevate your business success. Learn the essentials of CSAT, from measuring customer happiness with straightforward surveys to integrating with tools like LiveAgent for seamless feedback collection. Uncover best practices and actionable tips to maximize CSAT's impact on your customer service strategy. Explore the benefits, limitations, and complementary metrics like NPS and CES for a comprehensive understanding of customer satisfaction. Visit now to enhance your customer experience and drive long-term success!" hreflang="en-US" onover-preload="1">CSAT</a>), Net Promoter Score (NPS), and Customer Effort Score (CES) are essential. They offer insights into how customers perceive a company’s products or services.</p> <h3 id="h-how-to-measure-customer-experience">How to measure customer experience</h3> <ol class="wp-block-list"> <li><strong>Customer Satisfaction</strong><strong> Score (CSAT):</strong> This <a href="https://www.liveagent.com/blog/help-desk-metrics/" urlslab_href_old="https://www.liveagent.com/customer-support-glossary/metrics/" title="Discover 12 essential help desk metrics to boost performance, improve customer satisfaction, and optimize support efficiency. Explore now!" hreflang="en-US" onover-preload="1">metric</a> measures <a href="https://www.liveagent.com/academy/customer-satisfaction/" urlslab_href_old="https://www.liveagent.com/academy/customer-experience/www.liveagent.com/academy/customer-satisfaction/" title="Discover customer satisfaction strategies to boost loyalty, retention, and brand reputation. Learn best practices and actionable tips today!" hreflang="en-US" onover-preload="1">customer satisfaction</a> with a product or service. It is usually gathered through feedback surveys and expressed as a percentage. For example, when customers complete a purchase, they might receive a survey asking how satisfied they are with their experience.</li> <li><strong>Net Promoter Score (NPS):</strong> NPS assesses customer loyalty by asking one simple question: “How likely are you to recommend our company to a friend?” The score ranges from -100 to +100. A higher score means more satisfied and loyal customers.</li> <li><strong>Customer Effort Score</strong><strong> (CES):</strong> This metric evaluates how easy it is for customers to interact with a company. It helps organizations understand how effectively they resolve issues or provide information. The easier it is for a customer, the higher the CES.</li> <li><strong>First Contact Resolution (FCR):</strong> FCR shows the percentage of queries resolved in the first customer interaction. A high FCR indicates that the support team is efficient and provides excellent customer service.</li> </ol> <p>Collecting and analyzing customer feedback using these metrics helps businesses understand and improve the customer journey.</p> <h3 id="h-customer-experience-kpis">Customer experience kpis</h3> <p>Key Performance Indicators (KPIs) are crucial for measuring customer experience. They help businesses determine if they are meeting customer expectations. Here are some essential KPIs:</p> <ul class="wp-block-list"> <li><strong>Retention Rate</strong><strong>s:</strong> High retention reflects satisfied customers who continue to support the business. Retaining customers is also cost-effective compared to acquiring new ones.</li> <li><strong>Churn Rate</strong><strong>s:</strong> Tracking churn rates helps identify potential issues. Understanding why customers stop using a service can guide improvements.</li> <li><strong>Customer Lifetime</strong><strong> Value (CLV):</strong> This measures the total worth of a customer over their entire relationship with a company. A higher CLV indicates valuable customer relationships.</li> <li><strong>Real-Time Analytics:</strong> Using tools to monitor KPIs in real-time helps businesses make data-driven decisions and improve service quality and efficiency.</li> </ul> <p>By focusing on these KPIs, companies can drive sustainable growth and ensure a positive customer experience, leading to satisfied and <a href="https://www.liveagent.com/blog/tips-to-boost-customer-happiness/" title="Boost customer happiness with 20 actionable tips! Learn to personalize, empathize, and create exceptional experiences that build loyalty." hreflang="en-US" onover-preload="1">happy customers</a> who contribute to increased revenue.</p> <h4 class="wp-block-heading" id="h-net-promoter-score-nps">Net Promoter Score (NPS)</h4> <p>The Net Promoter Score (NPS) measures <a href="https://www.liveagent.com/blog/customer-loyalty/" title="Discover the power of customer loyalty! Learn its importance, key strategies, metrics, and how brands like Amazon build lasting connections." hreflang="en-US" onover-preload="1">customer loyalty</a>. It asks clients how likely they are to recommend a company. NPS can range from -100 to +100, providing insights into overall customer sentiment. Respondents fall into three categories: Promoters (loyal enthusiasts), Passives (satisfied but not eager), and Detractors (unhappy customers). NPS helps companies find areas where they might be failing to meet expectations. Tracking NPS regularly allows businesses to evaluate their service’s effectiveness. Improvements can then enhance overall customer experience.</p> <h4 class="wp-block-heading" id="h-customer-satisfaction-score-csat">Customer Satisfaction Score (CSAT)</h4> <p>The <a href="https://www.liveagent.com/academy/customer-satisfaction/" title="Discover customer satisfaction strategies to boost loyalty, retention, and brand reputation. Learn best practices and actionable tips today!" hreflang="en-US" onover-preload="1">Customer Satisfaction</a> Score (CSAT) quantifies how satisfied customers are with products or services. It is usually shown as a percentage from 0% to 100%. CSAT is determined through surveys that ask customers to rate their service experience. This metric helps identify what customers like and what needs improvement. Analyzing CSAT data offers insights into customer interactions with the brand. This information is key for making actionable improvements to the customer service experience.</p> <h4 class="wp-block-heading" id="h-customer-effort-score-ces">Customer Effort Score (CES)</h4> <p>Customer Effort Score (CES) measures the ease with which customers can interact with a product or service. This includes resolving support issues or finding needed information. CES is assessed through surveys asking customers to rate their effort on a scale from 1 to 7. A high CES indicates a user-friendly experience, while a low CES highlights problem areas. Analyzing CES data helps identify interaction pain points and reduce customer effort. This metric is vital for understanding <a href="https://www.liveagent.com/customer-experience-software/" urlslab_href_old="https://www.liveagent.com/customer-support-glossary/customer-service-experience/" title="Discover the best customer experience software for 2025! Explore tools with live chat, ticketing & social media integration. Boost CX today!" hreflang="en-US" onover-preload="1">customer experiences</a> and guiding service strategy improvements.</p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><th><strong>KPI</strong></th><th><strong>Purpose</strong></th><th><strong>Measurement</strong></th></tr><tr><td>Net Promoter Score</td><td>Measures customer loyalty</td><td>Scale from -100 to +100</td></tr><tr><td>Customer Satisfaction Score</td><td>Gauges overall satisfaction with products or services</td><td>Percentage from 0% to 100%</td></tr><tr><td>Customer Effort Score</td><td>Assesses ease of customer interactions</td><td>Scale from 1 to 7</td></tr></tbody></table></figure> <p>Keeping track of these KPIs enables businesses to create personalized experiences and maintain happy customers. By using these metrics, companies can ensure excellent customer service and improve customer retention.</p> <h2 id="h-best-practices-in-customer-cervice-experience">Best practices in customer cervice experience</h2> <p>Customer service experience is the way customers interact with a company’s support team. This, combined with digital customer experience, forms the backbone of customer satisfaction. When businesses meet or exceed customer expectations, they create a positive experience. Here are some best practices to ensure excellence in customer service:</p> <h3 id="h-providing-quality-support">Providing quality support</h3> <p>To provide quality support, companies need to resolve issues effectively. Systems like <a href="https://www.liveagent.com/customer-support-glossary/ticketing-system/" title="Learn about ticketing systems, their features, benefits, and real-life examples. Streamline customer support and boost efficiency today!" hreflang="en-US" onover-preload="1">ticketing</a> track and address customer queries smoothly. Satisfied customers are more likely when issues are resolved in real time. Personalized support, like co-browsing, boosts customer confidence. An omnichannel approach connects customers on various platforms, ensuring a consistent customer experience. Using analytics provides actionable insights into customer behavior, helping companies improve support services.</p> <figure class="wp-block-image aligncenter size-large"><picture><source data-srcset="https://www.liveagent.com/wp/urlslab-download/afed3441c7c0f6fafbf3160ca53c9ce5/Ticketing-support-team-view-1024x763.png.webp 1024w, https://www.liveagent.com/wp/urlslab-download/a7b68b09d3949fda584e8d0aa9c437f8/Ticketing-support-team-view-300x224.png.webp 300w, https://www.liveagent.com/wp/urlslab-download/274ebb59342148fe4ca3b1209374884d/Ticketing-support-team-view-768x572.png.webp 768w, https://www.liveagent.com/wp/urlslab-download/35706801ec295320dc8249728d6b0ed6/Ticketing-support-team-view-67x50.png.webp 67w, https://www.liveagent.com/wp/urlslab-download/2cbc180e606e984a9d4b9b20c35102f2/Ticketing-support-team-view-34x25.png.webp 34w, https://www.liveagent.com/wp/urlslab-download/43e49d5a0423ae18c9ff64d8dc987742/Ticketing-support-team-view-450x335.png.webp 450w, https://www.liveagent.com/wp/urlslab-download/762c12a37991fe41144913c4ca6a99e6/Ticketing-support-team-view-537x400.png.webp 537w, https://www.liveagent.com/wp/urlslab-download/37f0cc704bd17b4a186f8598f82f3483/Ticketing-support-team-view-185x138.png.webp 185w, https://www.liveagent.com/wp/urlslab-download/7724473e4a8e2b732678f1526e7960f7/Ticketing-support-team-view-110x82.png.webp 110w, https://www.liveagent.com/wp/urlslab-download/e6603e67dec151a6b15442200e1da588/Ticketing-support-team-view-485x361.png.webp 485w, https://www.liveagent.com/wp/urlslab-download/a64a22a5281020b0263d30608e959404/Ticketing-support-team-view.png.webp 1326w" urlslab-lazy="yes" sizes="(max-width: 1024px) 100vw, 1024px" type="image/webp"></source><source data-srcset="https://www.liveagent.com/wp/urlslab-download/8fb7772ddbd46cd10e27a7ec2a6facf8/Ticketing-support-team-view-1024x763.png 1024w, https://www.liveagent.com/wp/urlslab-download/5da58138c8a5894592405b042ebadad5/Ticketing-support-team-view-300x224.png 300w, https://www.liveagent.com/wp/urlslab-download/d5c1a3c1e22af7f86cbe3a521c6bd1a8/Ticketing-support-team-view-768x572.png 768w, https://www.liveagent.com/wp/urlslab-download/ced1fd7d22ff0b5e7e8517709cec418b/Ticketing-support-team-view-67x50.png 67w, https://www.liveagent.com/wp/urlslab-download/b22348a8dcfd7a34b270ff46710b753f/Ticketing-support-team-view-34x25.png 34w, https://www.liveagent.com/wp/urlslab-download/3386ab21afb473bb8f1bb907b15cde7e/Ticketing-support-team-view-450x335.png 450w, https://www.liveagent.com/wp/urlslab-download/70b13ba4c19365fa7880b321e8ce887b/Ticketing-support-team-view-537x400.png 537w, https://www.liveagent.com/wp/urlslab-download/83cfe15c69e8c9f08ba4409f3788f114/Ticketing-support-team-view-185x138.png 185w, https://www.liveagent.com/wp/urlslab-download/89c48d2d7f0d593603a8616b6037ebac/Ticketing-support-team-view-110x82.png 110w, https://www.liveagent.com/wp/urlslab-download/bb325654f3910e23e65c3e63ea43987d/Ticketing-support-team-view-485x361.png 485w, https://www.liveagent.com/wp/urlslab-download/3ea38705615d71afa0c2fa9ef06640ff/Ticketing-support-team-view.png 1326w" urlslab-lazy="yes" sizes="(max-width: 1024px) 100vw, 1024px"></source><source data-srcset="https://www.liveagent.com/wp/urlslab-download/afed3441c7c0f6fafbf3160ca53c9ce5/Ticketing-support-team-view-1024x763.png.webp" urlslab-lazy="yes" type="image/webp"></source><img decoding="async" width="1024" height="763" alt="LiveAgent's ticketing system - support team view" class="wp-image-886033" data-src="https://www.liveagent.com/wp/urlslab-download/8fb7772ddbd46cd10e27a7ec2a6facf8/Ticketing-support-team-view-1024x763.png" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="32"></picture></figure> <p>LiveAgent improves customer service by providing various efficient support tools. Here’s how it helps: </p> <ul class="wp-block-list"> <li><strong>Multi-Channel Communication:</strong> It lets businesses manage interactions via live chat, email, phone, social media, and SMS, offering a personalized experience.</li> <li><strong>Real-Time Support:</strong> Live chat enables instant customer assistance, meeting the demand for quick responses and enhancing satisfaction.</li> <li><strong>Integrated Help Desk: </strong>All inquiries are consolidated in one platform, allowing agents to access customer history for informed solutions without customers repeating details.</li> <li><strong>Social Listening Tools: </strong>By monitoring social media, LiveAgent allows businesses to engage with customers and address feedback effectively.</li> <li><strong>Advanced Engagement Features:</strong> Tools like video chat and co-browsing enable real-time visual assistance, fostering customer-brand connections.</li> <li><strong>Automation and Self-Service Options</strong>: Automation tools and self-service resources streamline support processes, reduce wait times, and empower customers.</li> <li><strong>Analytics and Reporting</strong>: Robust analytics help track performance and satisfaction, allowing businesses to identify improvement areas and adjust strategies as needed.</li> </ul> <h3 id="h-effective-communication-strategies">Effective communication strategies</h3> <p><a href="https://www.liveagent.com/academy/customer-communication/" title="Master customer communication with LiveAgent’s 2024 guide! Learn strategies to boost satisfaction, build trust, and streamline interactions." hreflang="en-US" onover-preload="1">Effective communication</a> is key to understanding customer needs. Consistency across communication channels, whether phone, email, or text, is crucial. Personal interaction can increase loyalty. Open dialogue between stakeholders improves customer experience initiatives. Successful communication strategies enhance both the public perception and overall engagement with a brand.</p> <h3 id="h-personalization-in-service-delivery">Personalization in service delivery</h3> <p>Personalized services are tailored to each customer’s needs. Companies should use customer data to anticipate preferences and deliver a unique shopping experience. Emotional connections help transform businesses into excellent customer service examples. Regular personalized gestures, like surprise gifts, boost loyalty. Consistency is critical for building trust with customers across all channels.</p> <h3 id="h-seamless-online-interactions">Seamless online interactions</h3> <p>In a fast-paced digital world, seamless interactions online are paramount. Customers expect quick navigation and easy access to support. Streamlining processes minimizes friction points, enhancing the customer journey. Digital touchpoints must present a cohesive brand image. Employing AI and self-service apps can adapt to changing behaviors, fostering loyalty through excellent digital experiences.</p> <h3 id="h-utilizing-technology-for-enhanced-engagement">Utilizing technology for enhanced engagement</h3> <p>Companies are leveraging technology to meet changing customer demands. AI chatbots provide 24/7 support, ensuring fast responses. The digital customer experience (DCX) reflects interactions over digital channels, improving satisfaction. Live chat offers real-time assistance, reducing wait times and fostering trust. Personalized communications and feedback are vital in improving overall customer experience.</p> <h3 id="h-user-experience-design-principles">User experience design principles</h3> <p>User experience reflects all interactions customers have with a business. The goal is to ensure a seamless and consistent experience at every customer interaction. Personalization in user experience is valuable, addressing customers by name and recognizing their preferences. <a href="https://www.liveagent.com/academy/customer-empathy/" title="Discover how to enhance customer satisfaction through empathy in customer service with LiveAgent. Learn active listening, asking questions, and avoiding assumptions. Explore different empathy types and how LiveAgent tools can elevate your support. Dive into FAQs and articles to boost your skills and start a free trial today." hreflang="en-US" onover-preload="1">Empathy</a> in support helps customers feel understood. Customer journey mapping offers a comprehensive view, allowing companies to pinpoint areas for improvement and elevate the overall experience.</p> <p>By following these best practices, companies can create a stellar customer service experience that leads to happy and loyal customers.</p> <h2 id="h-customer-experience-examples">Customer experience examples</h2> <p>Creating a great customer experience means focusing on making things easy for customers. For example, companies like Liberty offer comprehensive <a href="https://www.liveagent.com/customer-support-glossary/customer-support/" title="Elevate your business in 2025 with innovative customer support strategies, tech advancements, and tips for building exceptional teams." hreflang="en-US" onover-preload="1">customer support</a> with short wait times. This helps in quickly resolving issues, leading to satisfied customers. Zappos takes a customer-centric approach by being flexible with their return and exchange programs. Especially during important events like weddings, this flexibility builds trust and confidence in product quality.</p> <p>Easy-to-access self-service resources, like FAQ pages and community forums, let customers solve issues on their own. This leads to greater customer satisfaction. Being proactive with messaging about known issues can also show customers that a company cares about their concerns. By addressing problems before they arise, businesses highlight their strong customer focus and decision-making.</p> <h3 id="h-proactively-follow-up-on-customer-feedback">Proactively follow up on customer feedback</h3> <p>Following up with customers after their interactions is key to a positive customer experience. It shows a company is committed to customer satisfaction. Implementing <a href="https://www.liveagent.com/academy/customer-feedback/" title="Boost customer satisfaction and loyalty with LiveAgent's tools for gathering feedback, like email surveys and feedback buttons. Try it free!" hreflang="en-US" onover-preload="1">customer feedback</a> loops allows companies to gain valuable insights. These insights help in understanding customer expectations and improving products or processes.</p> <p>Acknowledging and acting on customer feedback not only boosts service perception but shows that customers’ opinions matter. Using active listening and empathy during interactions is important for effective follow-up. Streamlined processes that minimize friction can enhance efficiency and improve the process of following up on feedback.</p> <h3 id="h-personalize-interactions-using-customer-data">Personalize interactions using customer data</h3> <p>Personalized interactions make customers feel valued and understood. By using customer data, businesses can tailor their shopping experiences, leading to happier customers. This approach often results in higher satisfaction and retention.</p> <p>Empowering employees to fulfill unusual requests can exceed customer expectations. Training support teams in service etiquette, like using positive language, helps create personalized connections. Companies that show care and understanding of individual customer needs improve customer experience significantly.</p> <h3 id="h-empower-employees-to-make-decisions">Empower employees to make decisions</h3> <p>Empowering employees to make decisions enhances customer experience by offering immediate, personalized responses. When employees have the right tools and resources, they can resolve issues effectively, leading to happier customers.</p> <p>A customer-centric company must encourage service mentality in all departments. This means leadership should empower employees and prioritize customer feedback. Aligning business goals with customer service through training can motivate employees. Such an environment that appreciates both customer and employee feedback leads to continuous improvements in the customer journey, providing practical insights that enhance the overall strategy.</p> <h2 id="h-6-customer-service-tips-to-improve-customer-experience">6 customer service tips to improve customer experience</h2> <p>Since <a href="https://www.liveagent.com/customer-service-software/" title='Discover the 10 best customer service software ranked by experts. Compare top tools like LiveAgent, Zendesk & Freshdesk to enhance support!"' hreflang="en-US" onover-preload="1">customer service</a> is an integral part of <a href="https://www.liveagent.com/academy/customer-experience/" urlslab_href_old="https://www.liveagent.com/customer-support-glossary/customer-experience/" title="Enhance customer experience with expert tips on customer service! Boost satisfaction, retention, and revenue with actionable strategies." hreflang="en-US">customer experience</a> (CX), improving it basically means enhancing the experience for your customers. This is the key to increase satisfaction, retention, and revenue. Here are 6 essential ways to improve customer experience by providing better customer service:</p> <h3 id="h-1-scale-your-support-options-to-meet-customers-needs">1. Scale your support options to meet customers’ needs</h3> <p>Offering traditional support channels is no longer enough. Microsoft’s Global State of Multichannel Customer Service Report found that more than 90% of all consumers expect brands to offer a self-service support portal or FAQ section. Over a third of consumers prefer social media to phone and email support, according to the Sprout Social survey.</p> <p>While the <a href="https://www.softwareadvice.com/resources/demographics-impact-live-chat-customer-service/" title="Resources - Demographics Impact Live Chat Customer Service">Software Advice study</a> showed that 63% of millennials prefer to have their basic <a href="https://www.liveagent.com/customer-support-glossary/customer-support/" title="Elevate your business in 2025 with innovative customer support strategies, tech advancements, and tips for building exceptional teams." hreflang="en-US" onover-preload="1">customer support</a> questions answered via live chat over traditional channels. Since channel preferences may greatly vary, knowing how your customers prefer to interact with your business is essential.</p> <figure class="wp-block-image"><img decoding="async" alt="LiveAgent's Universal Inbox feature, compounding all customer requests into one convenient inbox" data-src="https://www.liveagent.com/wp/urlslab-download/b3787dad9cea87b2005509ee5bb7a6b2/la-universal-inbox-overview-1024x553.png" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="33"></figure> <h3 id="h-2-never-ignore-customer-support-requests">2. Never ignore customer support requests</h3> <p>Ignoring customer service requests inevitably results in a negative customer service experience. It may even lead to customer churn in the long run. The Customer Service Benchmark Report 2018 by <a href="https://www.superoffice.com/blog/customer-service-benchmark-report/" title="Discover how 1,000 companies handle customer service in the 2023 Benchmark Report. Key insights to improve support & boost satisfaction!" hreflang="en">SuperOffice</a> revealed that 62% of companies didn’t respond to a customer service request. And 90% did not acknowledge an email has been received. Another study found that over 70% of brands ignore <a href="https://www.liveagent.com/academy/customer-complaints/" title="Stay calm, listen, empathize, and resolve complaints with sincerity to boost customer satisfaction. Try LiveAgent for efficient management!" hreflang="en-US" onover-preload="1">customer complaints</a> on Twitter. Gartner reported that companies that ignore support requests on SoMe witness a 15% higher churn rate than those who don’t. Ignoring customer requests is one of the staples of <a href="https://www.liveagent.com/academy/poor-customer-service/" title="Learn how to avoid bad customer service that harms loyalty and reputation. Discover tips to improve communication, empathy, and training!" hreflang="en-US" onover-preload="1">bad customer service</a>.</p> <figure class="wp-block-image aligncenter size-large"><picture><source data-srcset="https://www.liveagent.com/wp/urlslab-download/d9fdc47dbc1f30c9ff870c8972a9cd36/urgent-tag-in-liveagent-1024x260.png.webp 1024w, https://www.liveagent.com/wp/urlslab-download/5ec6a0a0803bb200bf1fa211ad326a75/urgent-tag-in-liveagent-300x76.png.webp 300w, https://www.liveagent.com/wp/urlslab-download/7d25f67ed72311829fe4ce35241282b4/urgent-tag-in-liveagent-768x195.png.webp 768w, https://www.liveagent.com/wp/urlslab-download/774cd7abe8e26f5f15a97b00058add44/urgent-tag-in-liveagent-185x47.png.webp 185w, https://www.liveagent.com/wp/urlslab-download/1b42b8a866659f53a348e38467f9eff7/urgent-tag-in-liveagent-98x25.png.webp 98w, https://www.liveagent.com/wp/urlslab-download/eead7ce8702bd6108eab2f7695219142/urgent-tag-in-liveagent-960x244.png.webp 960w, https://www.liveagent.com/wp/urlslab-download/3dc012e9a192de87938d39f6b7a3df75/urgent-tag-in-liveagent-700x178.png.webp 700w, https://www.liveagent.com/wp/urlslab-download/5ee91ceea4fb7913331c7a19ad17337b/urgent-tag-in-liveagent-110x28.png.webp 110w, https://www.liveagent.com/wp/urlslab-download/f2759c477c2feabcd485cd3aaa750a12/urgent-tag-in-liveagent-485x123.png.webp 485w, https://www.liveagent.com/wp/urlslab-download/52cb0ed2adb9454a90038050cb877783/urgent-tag-in-liveagent.png.webp 2046w" urlslab-lazy="yes" sizes="(max-width: 1024px) 100vw, 1024px" type="image/webp"></source><source data-srcset="https://www.liveagent.com/wp/urlslab-download/f623debf7e191c78627220c3ebbe0eeb/urgent-tag-in-liveagent-1024x260.png 1024w, https://www.liveagent.com/wp/urlslab-download/25b7c7a4ca359729b3926fa732114538/urgent-tag-in-liveagent-300x76.png 300w, https://www.liveagent.com/wp/urlslab-download/2fc89372e8d20476ec502bf9445d8a5b/urgent-tag-in-liveagent-768x195.png 768w, https://www.liveagent.com/wp/urlslab-download/d323e54e93eee26ab301c55b33519bc1/urgent-tag-in-liveagent-185x47.png 185w, https://www.liveagent.com/wp/urlslab-download/52ad7734211cb85a31dbde667d72f0c9/urgent-tag-in-liveagent-98x25.png 98w, https://www.liveagent.com/wp/urlslab-download/beab813b83e7e64a7117df8a0cb4e65e/urgent-tag-in-liveagent-960x244.png 960w, https://www.liveagent.com/wp/urlslab-download/03e6a7e948f2cac3f63980d9a56741fa/urgent-tag-in-liveagent-700x178.png 700w, https://www.liveagent.com/wp/urlslab-download/7a7b25d830ae0f8ff24a2d0be5eaa47f/urgent-tag-in-liveagent-110x28.png 110w, https://www.liveagent.com/wp/urlslab-download/3a7699f9172825cf908ff0c8694abf61/urgent-tag-in-liveagent-485x123.png 485w, https://www.liveagent.com/wp/urlslab-download/6c9487f4f37ec3c68dd13d65e5230400/urgent-tag-in-liveagent.png 2046w" urlslab-lazy="yes" sizes="(max-width: 1024px) 100vw, 1024px"></source><source data-srcset="https://www.liveagent.com/wp/urlslab-download/d9fdc47dbc1f30c9ff870c8972a9cd36/urgent-tag-in-liveagent-1024x260.png.webp" urlslab-lazy="yes" type="image/webp"></source><img decoding="async" width="1024" height="260" alt="LiveAgent - urgent tag on a ticket" class="wp-image-157523" data-src="https://www.liveagent.com/wp/urlslab-download/f623debf7e191c78627220c3ebbe0eeb/urgent-tag-in-liveagent-1024x260.png" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="34"></picture></figure> <h3 id="h-3-improve-your-first-contact-resolution">3. Improve your first contact resolution</h3> <p>When customers reach out for support, they are already frustrated and want immediate resolution without needing to contact a company over and over again regarding the same issue. Providing first contact resolution reduces customer effort, increases <a href="https://www.liveagent.com/customer-satisfaction-software/" title="Boost customer satisfaction in 2025 with LiveAgent! Deliver personalized, 24/7 support on every channel. Free trial, no credit card needed." hreflang="en-US" onover-preload="1">customer satisfaction</a>, and improves service experience. In fact, Microsoft’s survey respondents ranked having to repeat themselves as one of the two most frustrating aspects of <a href="https://www.liveagent.com/academy/poor-customer-service/" title="Learn how to avoid bad customer service that harms loyalty and reputation. Discover tips to improve communication, empathy, and training!" hreflang="en-US" onover-preload="1">poor service</a> experience.</p> <p>On the other hand, having inquiries resolved during a single interaction was ranked as the most important aspect of a good service experience. Understanding current trends in customer service is essential for effective customer experience.</p> <h3 id="h-4-provide-omnichannel-service-experience">4. Provide omnichannel service experience</h3> <p>Consumers very often jump from channel to channel – including during a single inquiry. They want a smooth and effortless transition between channels and interactions. Microsoft’s survey reported that 66% of global consumers actively use 3 or more channels. And more than 75% expect customer service representatives to have visibility into previous interactions and purchases. Lack of integration results in disjointed communication and customer frustration.</p> <figure class="wp-block-image aligncenter size-full"><picture><source data-srcset="https://www.liveagent.com/wp/urlslab-download/1ed6aab909ddee07c589a72d29146786/customer-service-software-solution-02.png.webp 871w, https://www.liveagent.com/wp/urlslab-download/d91a0c68fa7197e1485ccd4c1eb925d7/customer-service-software-solution-02-300x248.png.webp 300w, https://www.liveagent.com/wp/urlslab-download/41dd16c329f402371b510437cc719b2f/customer-service-software-solution-02-768x636.png.webp 768w, https://www.liveagent.com/wp/urlslab-download/28e3703820b03ff809f274279c4cf70e/customer-service-software-solution-02-60x50.png.webp 60w, https://www.liveagent.com/wp/urlslab-download/a50bcce570d3e5969150b9418db4c464/customer-service-software-solution-02-30x25.png.webp 30w, https://www.liveagent.com/wp/urlslab-download/087eea316ab3bebd2a7db5805f8f4e3d/customer-service-software-solution-02-405x335.png.webp 405w, https://www.liveagent.com/wp/urlslab-download/b6c1bb8373da4b8270ce01e0b3e0e9e5/customer-service-software-solution-02-483x400.png.webp 483w, https://www.liveagent.com/wp/urlslab-download/f17f05740d941a46a38536532dd84ce3/customer-service-software-solution-02-185x153.png.webp 185w, https://www.liveagent.com/wp/urlslab-download/e670424c9e76fe9412c68494a114281c/customer-service-software-solution-02-110x91.png.webp 110w, https://www.liveagent.com/wp/urlslab-download/838171d10a16b091dfdbea64fc877ca0/customer-service-software-solution-02-485x401.png.webp 485w" urlslab-lazy="yes" sizes="(max-width: 871px) 100vw, 871px" type="image/webp"></source><source data-srcset="https://www.liveagent.com/wp/urlslab-download/23010197b8ef56b49be633d9b5d41d10/customer-service-software-solution-02.png 871w, https://www.liveagent.com/wp/urlslab-download/006af407309738a6f5b2f1b0a82ad952/customer-service-software-solution-02-300x248.png 300w, https://www.liveagent.com/wp/urlslab-download/3613b14ffccd6268258442a393d2b595/customer-service-software-solution-02-768x636.png 768w, https://www.liveagent.com/wp/urlslab-download/99954368c1bb5952e30637ef3fe12bc0/customer-service-software-solution-02-60x50.png 60w, https://www.liveagent.com/wp/urlslab-download/f69ca0f14e47a0254dfdefce8b217c04/customer-service-software-solution-02-30x25.png 30w, https://www.liveagent.com/wp/urlslab-download/ae62b0ef37da3119d955ac7aaa445c00/customer-service-software-solution-02-405x335.png 405w, https://www.liveagent.com/wp/urlslab-download/c0a554c8f5b62ca25e65a633dd36bec5/customer-service-software-solution-02-483x400.png 483w, https://www.liveagent.com/wp/urlslab-download/3cb6985a23f2a7b1d35dd90f20098de3/customer-service-software-solution-02-185x153.png 185w, https://www.liveagent.com/wp/urlslab-download/774038c606fcf7582b25a2c0c5658ad2/customer-service-software-solution-02-110x91.png 110w, https://www.liveagent.com/wp/urlslab-download/2889179b741de393e2eb2072b4d7d97c/customer-service-software-solution-02-485x401.png 485w" urlslab-lazy="yes" sizes="(max-width: 871px) 100vw, 871px"></source><source data-srcset="https://www.liveagent.com/wp/urlslab-download/1ed6aab909ddee07c589a72d29146786/customer-service-software-solution-02.png.webp" urlslab-lazy="yes" type="image/webp"></source><img decoding="async" width="871" height="721" alt="LiveAgent - omnichannel ticketing system" class="wp-image-794255" data-src="https://www.liveagent.com/wp/urlslab-download/23010197b8ef56b49be633d9b5d41d10/customer-service-software-solution-02.png" data-urlslabstyle="" style="opacity: 0; transition: opacity .5s;" urlslab-lazy="yes" urlslab-id="35"></picture></figure> <p><strong>How LiveAgent Can Help Businesses Deliver an <a href="https://www.liveagent.com/blog/omnichannel-customer-support-tips/" title="Master omnichannel customer support with expert strategies! Boost satisfaction, streamline service, and enhance loyalty across all channels." hreflang="en-US" onover-preload="1">Omnichannel Service</a> Experience</strong></p> <p>LiveAgent is a powerful customer service software that enables businesses to create a seamless omnichannel experience for their customers. By integrating various communication channels such as email, live chat, phone calls, and social media into a single platform, LiveAgent allows <a href="https://www.liveagent.com/features/agents/" title="Boost customer support with LiveAgent! Easily add unlimited agents, manage tickets, and start a 30-day free trial today—no credit card needed!" hreflang="en-US" onover-preload="1">support agents</a> to access all customer interactions in one place.</p> <p><strong>For example:</strong></p> <p>A customer inquires about a delayed order via social media, and a service agent responds with updates. When the customer later switches to live chat on the retailer’s website, LiveAgent allows the agent to view previous interactions, ensuring a smooth and personalized experience without repetitive information. If the customer prefers to call,</p> <p>LiveAgent’s management features provide easy access to the same details, maintaining continuity across channels. By using LiveAgent, businesses can effectively connect various communication methods, enhancing customer satisfaction and loyalty through a consistent omnichannel experience.</p> <p>Brands need to deliver a consistent, seamless, and unified service experience across every touchpoint. This applies to the various channels or devices customers choose to use.</p> <h3 id="h-5-shift-from-reactive-to-proactive-customer-support">5. Shift from reactive to proactive customer support</h3> <p>A study conducted by Harris Interactive, on behalf of inContact found that 87% of U.S. consumers want to be contacted proactively by an organization or company. Moreover, 73% of those who have had a pleasant surprise or positive experience with an incoming call from a business/service provider report they had a positive change in their perception of the organization calling them. BT research also showed that 78% of consumers like it when organizations notice they have been having difficulty. For instance; with a website or completing an order and contact them directly to offer assistance. Providing <a href="https://www.liveagent.com/blog/proactive-customer-service/" title='Discover proactive customer service tips to boost satisfaction, prevent issues, and build loyalty. Learn strategies, benefits, and real examples!"' hreflang="en-US" onover-preload="1">proactive customer support</a> and offering help before they even ask for it almost always guarantees a positive customer service experience.</p> <h3 id="h-6-invest-in-your-customer-service-team">6. Invest in your customer service team</h3> <p>According to the <a href="https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html?WT.mc_id=CT11-PL1000-DM2-TR2-LS4-ND30-TTA5-CN_FutureofCXIEO-14&eq=infeditorial_hyken" title='Discover how great customer experiences drive loyalty, revenue & success. Learn to bridge the experience gap with PwC insights today!"' hreflang="en">PwC’s customer experience survey</a>, nearly 80% of American consumers say that along with speed and convenience, knowledgeable help and friendly customer service are the most important elements of positive CX. Equipping your service <a href="https://www.liveagent.com/features/agents/" title="Boost customer support with LiveAgent! Easily add unlimited agents, manage tickets, and start a 30-day free trial today—no credit card needed!" hreflang="en-US" onover-preload="1">agents</a> with the right tools and resources, and providing the ongoing training ensures their competence and ability to deliver better service quality and <a href="https://www.liveagent.com/academy/good-customer-service/" title="Learn the definition, tips, benefits, and real-life examples of good customer service to boost loyalty and create exceptional experiences!" hreflang="en-US" onover-preload="1">great customer experience</a>. Investing in service employee engagement is also of paramount importance. The Tempkin Group’s Employee Engagement Benchmark Study reported that companies that outperform their competitors in customer experience have more engaged workers.</p> <p>Customer service isn’t only about making it easy for customers to resolve specific issues they have with your products. It makes a significant impact on the customer experience. Because the quality of service customers receive from brands fundamentally affects their perceptions of those brands. Therefore, consistently delivering excellent service ultimately results in a better customer experience, long-term loyalty, and sustainable business growth.</p> <p>If you want to dive deeper into the importance of good customer service and learn about best practices, we have a separate article that is worth exploring. In this article, you will find great customer service examples that illustrate how businesses have excelled in providing outstanding support to their customers and the positive impact it has on customer experience and satisfaction.</p> <h2 id="h-common-challenges-in-delivering-customer-experience">Common challenges in delivering customer experience</h2> <p>Businesses often struggle to deliver seamless and personalized customer experiences. Data silos and fragmented feedback can make it hard to understand customer needs. Resource constraints also limit the ability of teams to enhance customer service experiences, which affects customer satisfaction.</p> <p>Gaining a full understanding of customer sentiment requires collecting feedback from various channels. However, many organizations find this challenging. Engaging with customers through personalized communication is vital for building loyalty and satisfaction. Yet, maintaining consistent engagement can be tough.</p> <p>Each customer interaction offers valuable insights. Unfortunately, businesses often fail to use this feedback effectively to improve products, services, and processes. This failure can mean missed opportunities for enhancing customer experiences.</p> <p>Below is a table highlighting common challenges and their impacts:</p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><th class="has-text-align-center" data-align="center"><strong>Challenge</strong></th><th class="has-text-align-center" data-align="center"><strong>Impact on Customer Experience</strong></th></tr><tr><td class="has-text-align-center" data-align="center">Data silos</td><td class="has-text-align-center" data-align="center">Hinders personalized experiences</td></tr><tr><td class="has-text-align-center" data-align="center">Resource constraints</td><td class="has-text-align-center" data-align="center">Limits service improvement efforts</td></tr><tr><td class="has-text-align-center" data-align="center">Fragmented feedback</td><td class="has-text-align-center" data-align="center">Obscures true customer sentiment</td></tr><tr><td class="has-text-align-center" data-align="center">Inconsistent engagement</td><td class="has-text-align-center" data-align="center">Weakens customer loyalty</td></tr><tr><td class="has-text-align-center" data-align="center">Underutilized insights</td><td class="has-text-align-center" data-align="center">Misses improvements in offerings</td></tr></tbody></table></figure> <p>Overcoming these challenges is key to retaining satisfied customers and ensuring excellent service delivery.</p> <h2 id="h-future-trends-in-customer-experience">Future trends in customer experience</h2> <p>The future of customer experience (CX) is shifting towards a more autonomous and tech-driven approach. Companies are increasingly using AI tools like AI <a href="https://www.liveagent.com/features/agents/" title="Boost customer support with LiveAgent! Easily add unlimited agents, manage tickets, and start a 30-day free trial today—no credit card needed!" hreflang="en-US" onover-preload="1">agents</a> to enhance customer interactions. These tools are more effective when they exhibit human-like qualities, boosting consumer confidence.</p> <p>One growing trend is the use of voice AI. This technology makes customers feel heard and recognized at every step of their customer journey. As a result, AI-driven personalization is becoming crucial for fostering loyalty. Businesses are tailoring experiences to meet individual needs, which helps in creating satisfied customers.</p> <p>By 2025, key CX trends will focus on blending advanced technologies with customer-centric strategies. This will ensure businesses stay competitive while meeting rising customer expectations.</p> <p><strong>Key Points:</strong></p> <ul class="wp-block-list"> <li>Autonomy and AI tools are enhancing customer interactions.</li> <li>Voice AI is on the rise for better engagement.</li> <li>Personalization fosters customer loyalty.</li> <li>Future strategies must integrate tech with customer focus.</li> </ul> <p>These advances not only improve the customer journey but also contribute to customer retention and satisfaction by tailoring digital experiences to individual customers.</p> <h2 id="h-conclusion">Conclusion</h2> <p>A positive customer service experience is vital for any business. It boosts customer satisfaction, loyalty, and advocacy. This, in turn, leads to more revenue and long-term growth. Customers value an excellent end-to-end experience, and many are willing to pay more for it.</p> <p>Research shows that <a href="https://www.helpscout.com/75-customer-service-facts-quotes-statistics/" title="Discover 107 crucial customer service statistics that highlight the significance of exceptional service in differentiating your brand. Learn how good customer service can boost sales, enhance loyalty, and drive revenue. Perfect for anyone looking to improve their customer service strategy and create lasting business success." hreflang="en">88% of customers</a> believe good service increases repeat purchases. This highlights its role in driving sales. A memorable experience can enhance brand reputation and encourage loyalty.</p> <p>Yet, negative experiences have consequences. Nearly half of customers are ready to switch brands for better service. This can damage a company’s customer base and growth.</p> <p>To keep happy customers, businesses must focus on digital customer experiences and provide personalized services. Listening to customer feedback and meeting expectations are key to success.</p> <div class="BlockDiscover BlockDiscover--discover" style="" urlslab-lazy-bgimage="https://www.liveagent.com/app/themes/liveagent/assets/images/cta_new_bg.svg"> <p class="BlockDiscover__title">Try out LiveAgent for FREE</p> <p class="BlockDiscover__text">Handle all customer inquiries from one interface. Start improving your customer service with a 30-day free trial right away!</p> <div class="BlockDiscover__buttons"> <a href="/trial/" class="Button Button--knockout" title="Start your 30-day free trial with LiveAgent today! Discover the ultimate customer support solution—no credit card required." hreflang="en-US" onover-preload="1"> <span>FREE TRIAL</span> </a> <a href="/demo/" class="Button Button--outline Button--outline__white" title="Schedule a personalized LiveAgent demo to discover how our help desk software can enhance your customer satisfaction and sales. Get a tour of our features, ask questions, and invite your team to join. No trial account needed to start!" hreflang="en-US" onover-preload="1"> <span>Schedule a Demo</span> </a> </div> <div class="BlockDiscover__right__img" style="" urlslab-lazy-bgimage="https://www.liveagent.com/app/themes/liveagent/assets/images/cta_new_chat.png"></div> </div> <div class="Urlslab-Faq urlslab-skip-faq" itemscope="" itemtype="https://schema.org/FAQPage"><h2 id="h-frequently-asked-questions">Frequently Asked Questions</h2><ul class="Urlslab-Faq__items"><li class="Urlslab-Faq__item" itemprop="mainEntity" itemscope="" itemtype="https://schema.org/Question"><h3 itemprop="name">What is the difference between customer service and customer experience?</h3><div class="Urlslab-Faq__outer-wrapper" itemprop="acceptedAnswer" itemscope="" itemtype="https://schema.org/Answer"><div class="Urlslab-Faq__inner-wrapper" itemprop="text"><p>Although customer service is often mistakenly considered synonymous with customer experience, they are not the same. Customer service ensures the customers are well-informed and their issues are solved. However, customer experience represents the whole experience with the brand. Therefore, it is the whole customer journey, including customer service.</p></div></div></li><li class="Urlslab-Faq__item" itemprop="mainEntity" itemscope="" itemtype="https://schema.org/Question"><h3 itemprop="name" id="h-how-does-customer-service-impact-the-customer-experience">How does customer service impact the customer experience?</h3><div class="Urlslab-Faq__outer-wrapper" itemprop="acceptedAnswer" itemscope="" itemtype="https://schema.org/Answer"><div class="Urlslab-Faq__inner-wrapper" itemprop="text"><p></p><p>When customers interact with a company's customer service agents, their experience can be influenced by the quality of the interaction. Positive experiences can lead to increased satisfaction, loyalty, and positive word-of-mouth, while negative experiences can have the opposite effect. Therefore, customer service has a significant impact on the overall experience, and companies that prioritize customer service are more likely to create positive, lasting impressions with their customers.</p></div></div></li><li class="Urlslab-Faq__item" itemprop="mainEntity" itemscope="" itemtype="https://schema.org/Question"><h3 itemprop="name" id="h-what-is-meant-by-customer-experience">What is meant by customer experience?</h3><div class="Urlslab-Faq__outer-wrapper" itemprop="acceptedAnswer" itemscope="" itemtype="https://schema.org/Answer"><div class="Urlslab-Faq__inner-wrapper" itemprop="text"><p>Customer experience or CX consists of all interactions and engagement between a business and a customer, at every touchpoint across the entire customer journey, and viewed entirely from the customer’s perspective.</p></div></div></li><li class="Urlslab-Faq__item" itemprop="mainEntity" itemscope="" itemtype="https://schema.org/Question"><h3 itemprop="name" id="h-is-customer-service-importance-on-the-rise">Is customer service importance on the rise?</h3><div class="Urlslab-Faq__outer-wrapper" itemprop="acceptedAnswer" itemscope="" itemtype="https://schema.org/Answer"><div class="Urlslab-Faq__inner-wrapper" itemprop="text"><p>The importance of customer service is growing year over year. According to the Microsoft 2018 State of Global Customer Service survey, 59% of consumers have higher expectations than they did just a year ago.</p></div></div></li><li class="Urlslab-Faq__item" itemprop="mainEntity" itemscope="" itemtype="https://schema.org/Question"><h3 itemprop="name" id="h-what-are-6-customer-service-tips-to-improve-customer-experience">What are 6 customer service tips to improve customer experience?</h3><div class="Urlslab-Faq__outer-wrapper" itemprop="acceptedAnswer" itemscope="" itemtype="https://schema.org/Answer"><div class="Urlslab-Faq__inner-wrapper" itemprop="text"><p>To improve your customer experience, follow these 6 tips; scale your support options, never ignore customer requests, improve first contact resolution, provide omnichannel CX, shift to <a href="https://www.liveagent.com/blog/proactive-customer-service/" title='Discover proactive customer service tips to boost satisfaction, prevent issues, and build loyalty. Learn strategies, benefits, and real examples!"' hreflang="en-US" onover-preload="1">proactive customer support</a>, and invest in your <a href="https://www.liveagent.com/blog/how-to-build-a-customer-service-team/" title="Build a winning customer service team with our expert guide! Learn hiring, training, tech tools, and tips to boost satisfaction and loyalty." hreflang="en-US" onover-preload="1">customer service team</a>.</p></div></div></li><li class="Urlslab-Faq__item" itemprop="mainEntity" itemscope="" itemtype="https://schema.org/Question"><h3 itemprop="name" id="h-what-are-the-elements-of-a-customer-service-strategy">What are the elements of a customer service strategy?</h3><div class="Urlslab-Faq__outer-wrapper" itemprop="acceptedAnswer" itemscope="" itemtype="https://schema.org/Answer"><div class="Urlslab-Faq__inner-wrapper" itemprop="text"><p></p><p>A customer service strategy includes understanding customer needs via feedback, clear communication across multiple channels, continuous training of representatives, personalizing customer experiences, flexibility in resolving issues, and measuring satisfaction for continuous improvement. These fundamental components may vary based on the industry, company size, and target customer base.</p></div></div></li><li class="Urlslab-Faq__item" itemprop="mainEntity" itemscope="" itemtype="https://schema.org/Question"><h3 itemprop="name" id="h-what-is-customer-focus">What is customer focus?</h3><div class="Urlslab-Faq__outer-wrapper" itemprop="acceptedAnswer" itemscope="" itemtype="https://schema.org/Answer"><div class="Urlslab-Faq__inner-wrapper" itemprop="text"><p></p><p>Customer focus refers to a business strategy that prioritizes meeting the needs and expectations of customers. This involves understanding the desires and preferences of the customer base, and then tailoring products, services, and experiences to meet those needs. Customer focus can also involve actively seeking <a href="https://www.liveagent.com/academy/customer-feedback/" title="Boost customer satisfaction and loyalty with LiveAgent's tools for gathering feedback, like email surveys and feedback buttons. Try it free!" hreflang="en-US" onover-preload="1">feedback from customers</a> and using that feedback to continuously improve and innovate. For example, a company with a strong customer focus might invest in customer support and engagement, gather customer feedback through surveys and reviews, and use that information to make informed decisions about product development and marketing strategies.</p></div></div></li></ul></div> <div class="Post__buttons"> <a href="/academy/" class="Button Button--outline Button--back" title="Explore LiveAgent Academy, your ultimate resource for mastering customer service. Discover tips, motivational quotes, best practices, and essential skills to enhance customer experiences, loyalty, and satisfaction. Unlock your team's potential with expert insights today!" hreflang="en-US" onover-preload="1"><span>Back to Academy</span></a> <a href="/trial/" class="Button Button--full" title="Start your 30-day free trial with LiveAgent today! 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