IAB PULSE

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module-sharing-actions__action-social uk-link-reset" href="https://twitter.com/intent/tweet?text=Modeled+Data%2C+Partner+Diligence%2C+and+The+Future+of+Addressability&url=https%3A%2F%2Fwww.iab.com%2Fvideo%2Fmodeled-data-and-the-future-of-addressability%2F&via=iab" onclick="window.open(this.href,'Share','height=400, width=600,left=10,top=10,,scrollbars=yes,menubar=no'); return false;"> <i class="fa fa-twitter" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="article__breadcrumbs"> <a class="breadcrumbs__link uk-link-reset uk-text-uppercase" href="/insights/"> <span class="bold iabicon-arrow-left1 icon"></span> Knowledge Center </a> </div> </div>  <div class="uk-padding-large uk-padding-remove-top uk-padding-remove-bottom videos-title"> <div class="headline-and-sharing"> <div class="module-headline-primary header-image"> <img src="https://www.iab.com/wp-content/uploads/2023/08/IAB-PULSE-445x135-1-264x80.png" alt="IAB PULSE" /> </div> </div> <div class="description"> <p>IAB Pulse is a thought leadership series that you can’t miss. UNIQUE conversations, HIGH QUALITY guests, and NEW information/topics, presented in a compelling and useful way, that you won’t get anywhere else.</p> </div> </div>  <div class="uk-padding-large video-browser-wrapper"> <div class="video-browser video-browser-desktop"> <div class="main-video" data-auto-activate> <div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://vimeo.com/event/32221/embed" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div> </div> <div class="side-videos uk-visible@m" data-activate-on-click> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2024/11/modeled-data-partner-diligence-and-the-future-of-addressability-2-768x432-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Modeled Data, Partner Diligence, and The Future of Addressability</div> </div> <div class="video-data" data-video-type="vimeo-event" data-video-providerid="32221" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://vimeo.com/event/32221/embed" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>" data-video-overview="<p>In this episode, IAB Pulse Host Angelina Eng and RTB House’s Chief Commercial Officer Michael Lamb will discuss Google’s most recent third-party cookie update, addressability, modeled data, privacy-by-design solutions, and vendor diligence.</p> <p><a class="btn" href="https://www.linkedin.com/events/modeleddata-partnerdiligence-an7265116629112438784/theater/" target="_blank" rel="noopener">Click Attend to Watch Live on LinkedIn</a></p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2024/11/modeled-data-partner-diligence-and-the-future-of-addressability-2-768x432-640x360.png" data-video-date="Nov 13, 2024 / 12:30 - 1:00 PM EST" data-video-title="Modeled Data, Partner Diligence, and The Future of Addressability" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2017\/08\/michael-lamb-2-250x250-40x40.png","name":"Michael Lamb","company":"RTB House","title":"Chief Commercial Officer","fullTitle":"Chief Commercial Officer, RTB House"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2024/10/aligning-your-data-strategy-with-the-consumer-shopping-mission-2-768x401-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Aligning Your Data Strategy with the Consumer Shopping Mission</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="1001263353" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" title="Aligning Your Data Strategy with the Consumer Shopping Mission" src="https://player.vimeo.com/video/1001263353?badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0"></iframe></div> <script src="https://player.vimeo.com/api/player.js"></script>" data-video-overview="<p>In this episode of IAB Pulse, IAB Host Jeffrey Bustos is joined by GumGum’s Phil Schraeder and Albertsons Media Collective’s Michelle Weiskittel as they dive into the evolution of consumer shopping behaviors and how brands are leveraging data for deeper insights and relevance. They share the key data signals being used to shape emerging digital environments along with the role of retail media.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2024/10/aligning-your-data-strategy-with-the-consumer-shopping-mission-2-768x401-640x360.png" data-video-date="Nov 13, 2024 / 12:30 - 1:00 PM EST" data-video-title="Aligning Your Data Strategy with the Consumer Shopping Mission" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/02\/phil-schraeder1-250x250-40x40.png","name":"Phil Schraeder","company":"GumGum","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, GumGum"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2024\/10\/Michelle-W-40x40.png","name":"Michelle Weiskittel","company":"Albertsons Media Collective","title":"Head of Media, Creative and Operations","fullTitle":"Head of Media, Creative and Operations, Albertsons Media Collective"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2024/08/online-news-the-halo-effect-keyword-blocking-and-the-road-forward-2-768x401-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Online News: The Halo Effect, Keyword Blocking, and the Road Forward</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="993000275" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" title="IAB PULSE" src="https://player.vimeo.com/video/993000275?badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0"></iframe></div> <script src="https://player.vimeo.com/api/player.js"></script>" data-video-overview="<p>IAB Host Chris Bruderle is joined by Matt Prohaska (Prohaska Consulting) and Katie Secret (Outbrain). In this conversation, they discuss the importance of supporting news, the “halo effect” for brands when advertising in news, the blockers to greater news ad investment, and what’s next in convincing brands that news drives outcomes.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2024/08/online-news-the-halo-effect-keyword-blocking-and-the-road-forward-2-768x401-640x360.png" data-video-date="Aug 21, 2024 / 12:30 - 1:00 PM EST" data-video-title="Online News: The Halo Effect, Keyword Blocking, and the Road Forward" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/05\/chris-bruderle-4-40x40.png","name":"Chris Bruderle","company":"IAB","title":"Vice President, Industry Insights and Content Strategy","fullTitle":"Vice President, Industry Insights and Content Strategy, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/12\/matt-prohaska-3-250x250-40x40.png","name":"Matt Prohaska","company":"Prohaska Consulting","title":"CEO & Principal","fullTitle":"CEO & Principal, Prohaska Consulting"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/12\/katie-secret-250x250-40x40.jpeg","name":"Katie Secret","company":"Outbrain","title":"CVP, Global Head of Marketing","fullTitle":"CVP, Global Head of Marketing, Outbrain"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2024/07/strategic-data-approaches-in-the-privacy-by-design-ecosystem-2-768x401-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Strategic Data Approaches in the Privacy-by-Design Ecosystem</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="974195167" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/974195167" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join IAB Host Chris Bruderle as he moderates a dynamic discussion between data experts Andrea Zapata (T-Mobile Advertising Solutions) and Angelina Eng (IAB). In this crucial conversation, they will dive into how industry leaders are redefining success amidst stringent data privacy mandates and deteriorating signal fidelity, all while maintaining their advertising, marketing, and measurement goals.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2024/07/strategic-data-approaches-in-the-privacy-by-design-ecosystem-2-768x401-640x360.png" data-video-date="Jul 31, 2024 / 12:30 - 1:00 PM EST" data-video-title="Strategic Data Approaches in the Privacy-by-Design Ecosystem" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/05\/chris-bruderle-4-40x40.png","name":"Chris Bruderle","company":"IAB","title":"Vice President, Industry Insights and Content Strategy","fullTitle":"Vice President, Industry Insights and Content Strategy, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/04\/andrea-zapata-2-250x250-40x40.jpg","name":"Andrea Zapata","company":"T-Mobile Advertising Solutions","title":" VP, Advertising Data, Measurement, and Partnerships","fullTitle":" VP, Advertising Data, Measurement, and Partnerships, T-Mobile Advertising Solutions"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2024/06/mfas-howd-we-get-here-and-whats-the-best-way-forward-2-768x401-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">MFAs: How Did We Get Here and What’s the Best Way Forward</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="969080071" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" title="MFAs: How Did We Get Here and What’s the Best Way Forward" src="https://player.vimeo.com/video/969080071?h=bf821edf1b&badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0"></iframe></div> <script src="https://player.vimeo.com/api/player.js"></script>" data-video-overview="<p>Rob Beeler (Beeler.Tech) and Scott Cunningham (Cunningham.Tech Consulting) joins IAB Host Angelina Eng to discuss Made for Advertising sites (MFAs), the challenges for both buy and sell-sides, and who/what can help mitigate issues with MFAs.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2024/06/mfas-howd-we-get-here-and-whats-the-best-way-forward-2-768x401-640x360.png" data-video-date="Jun 26, 2024 / 12:30 - 1:30 PM EST" data-video-title="MFAs: How Did We Get Here and What’s the Best Way Forward" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/02\/rob-beeler-250x250-40x40.png","name":"Rob Beeler","company":"Beeler.Tech ","title":"Founder & CEO","fullTitle":"Founder & CEO, Beeler.Tech "},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2015\/06\/scott-cunningham-iab-250x250-40x40.png","name":"Scott Cunningham","company":"Cunningham.Tech Consulting","title":"Owner","fullTitle":"Owner, Cunningham.Tech Consulting"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2023/12/2024-outlook-for-u-s-media-ad-spending-768x401-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">2024 Outlook for U.S. Media Ad Spending</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="861733202" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/861733202?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>IAB’s Chris Bruderle chats with Brian Wieser, Principal at Madison and Wall, about their predictions for 2024 U.S. Media Ad Spending. They’ll cover topics including areas of growth that publishers should focus on, ad innovations that will propel the industry forward, and how to best prepare for the deprecation of third-party cookies.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/12/2024-outlook-for-u-s-media-ad-spending-768x401-640x360.png" data-video-date="Jan 10, 2024 / 12:30 - 1:30 PM EST" data-video-title="2024 Outlook for U.S. Media Ad Spending" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/05\/chris-bruderle-4-40x40.png","name":"Chris Bruderle","company":"IAB","title":"Vice President, Industry Insights and Content Strategy","fullTitle":"Vice President, Industry Insights and Content Strategy, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/05\/brian-wieser-3-250x250-40x40.jpg","name":"Brian Wieser","company":"Madison and Wall","title":"Principal","fullTitle":"Principal, Madison and Wall"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2023/08/the-data-and-ai-driven-evolution-of-consumer-behavior-and-addressability-3-768x432-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">The Data and AI-Driven Evolution of Consumer Behavior and Addressability</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="836650846" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/836650846?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>In the premiere episode of IAB Pulse, IAB’s Chris Bruderle moderates a discussion between Angelina Eng (IAB) and Jon Roberts (Dotdash Meredith) on hot topics like Generative AI, addressability, measurement, and much more.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/08/the-data-and-ai-driven-evolution-of-consumer-behavior-and-addressability-3-768x432-640x360.png" data-video-date="Sep 6, 2023 / 12:30 - 1:30 PM EST" data-video-title="The Data and AI-Driven Evolution of Consumer Behavior and Addressability" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/05\/chris-bruderle-4-40x40.png","name":"Chris Bruderle","company":"IAB","title":"Vice President, Industry Insights and Content Strategy","fullTitle":"Vice President, Industry Insights and Content Strategy, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/jon-roberts-2-500x500-40x40.png","name":"Jon Roberts","company":"Dotdash Meredith","title":"Chief Innovation Officer","fullTitle":"Chief Innovation Officer, Dotdash Meredith"}]" data-video-sponsors="[]" ></div> </div> </div> </div> <div class="video-details"> <div class="video-details-left-col"> <div class="video-date"></div> <div class="video-title"></div> <div class="video-subtitle"></div> <div class="video-chatlink uk-hidden"> <a class="uk-flex uk-flex-middle uk-margin join-chat-link" href="#chaturl" target="_blank"> <div class="iabicon-arrow-in-circle-right bold text-red"></div> <div>Join Live Stream Chat</div> </a> </div> <div class="video-content-wrapper"> <div class="video-overview uk-hidden@m"></div> <div class="video-sponsors uk-hidden"> <div class="video-sponsors-title">SPONSORED BY</div> <div class="video-sponsors-list"> </div> </div> <div class="video-overview uk-visible@m"></div> </div> </div> <div class="video-details-right-col"> <div class="video-speakers"> <div class="video-speakers-title uk-hidden">Speakers</div> <div class="video-speakers-list"> </div> </div> </div> </div>  <div class="video-browser video-browser-mobile uk-margin-medium uk-hidden@m"> <div class="side-videos" data-activate-on-click> <div class="side-video-header">Related Videos</div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Modeled Data, Partner Diligence, and The Future of Addressability</div> </div> <div class="video-data" data-video-type="vimeo-event" data-video-providerid="32221" data-video-content="<div style="padding: 56.25% 0 0 0; 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They’ll cover topics including areas of growth that publishers should focus on, ad innovations that will propel the industry forward, and how to best prepare for the deprecation of third-party cookies.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/12/2024-outlook-for-u-s-media-ad-spending-768x401-640x360.png" data-video-date="Jan 10, 2024 / 12:30 - 1:30 PM EST" data-video-title="2024 Outlook for U.S. Media Ad Spending" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/05\/chris-bruderle-4-40x40.png","name":"Chris Bruderle","company":"IAB","title":"Vice President, Industry Insights and Content Strategy","fullTitle":"Vice President, Industry Insights and Content Strategy, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/05\/brian-wieser-3-250x250-40x40.jpg","name":"Brian Wieser","company":"Madison and Wall","title":"Principal","fullTitle":"Principal, Madison and Wall"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">The Data and AI-Driven Evolution of Consumer Behavior and Addressability</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="836650846" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/836650846?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>In the premiere episode of IAB Pulse, IAB’s Chris Bruderle moderates a discussion between Angelina Eng (IAB) and Jon Roberts (Dotdash Meredith) on hot topics like Generative AI, addressability, measurement, and much more.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/08/the-data-and-ai-driven-evolution-of-consumer-behavior-and-addressability-3-768x432-640x360.png" data-video-date="Sep 6, 2023 / 12:30 - 1:30 PM EST" data-video-title="The Data and AI-Driven Evolution of Consumer Behavior and Addressability" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/05\/chris-bruderle-4-40x40.png","name":"Chris Bruderle","company":"IAB","title":"Vice President, Industry Insights and Content Strategy","fullTitle":"Vice President, Industry Insights and Content Strategy, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/jon-roberts-2-500x500-40x40.png","name":"Jon Roberts","company":"Dotdash Meredith","title":"Chief Innovation Officer","fullTitle":"Chief Innovation Officer, Dotdash Meredith"}]" data-video-sponsors="[]" ></div> </div> </div> </div> </div>   <div class="videos-filters"> <div class="module-browse__search uk-background-secondary uk-margin-large uk-padding-large"> <div class="module-filterable-content"> <section class="search-page our-story search-results-main clearfix"> <div class="search-container-wrapper"> <div class="search-container"> <div class="uk-grid uk-flex"> <div class="uk-width-1-1@s uk-width-4-4@m 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data-dropdown-value="Subscriber Only" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Subscriber Only </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/tech-lab/" data-value="tech-lab" data-dropdown-value="Tech Lab" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Tech Lab </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/terms-conditions/" data-value="terms-conditions" data-dropdown-value="Terms & Conditions" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Terms & Conditions </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/the-rise-of-retail-media-networks/" data-value="the-rise-of-retail-media-networks" data-dropdown-value="The Rise of Retail Media Networks" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button 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