Public Policy Archives

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<a class="last module-sharing-actions__action-social uk-link-reset" href="https://twitter.com/intent/tweet?text=Navigating+the+Privacy+Challenges+in+Digital+Advertising%3A+Key+Takeaways+from+the+IAB+Privacy+Compliance+Salon&url=https%3A%2F%2Fwww.iab.com%2Fblog%2Fnavigating-privacy-challenges-digital-advertising%2F&via=iab" onclick="window.open(this.href,'Share','height=400, width=600,left=10,top=10,,scrollbars=yes,menubar=no'); return false;"> <i class="fa fa-twitter" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="toc-hidden article__content"><h3 class="toc">Our Mission</h3></div><div class="toc-hidden clearfix"></div><div class="uk-padding-large uk-container-xlarge uk-padding-remove-top uk-padding-remove-bottom"> <article class="article"> <div class="container module--news"> <div class="article__table-contents-header-container-mobile"> <div class="article__table-contents-header-mobile uk-hidden@m"> <a 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legislators and policymakers. From our strategic hub in Washington, D.C., we raise the industry鈥檚 political visibility and profile as a driving force in the American economy through grassroots advocacy, member fly-ins, research, and public affairs campaigns.</p> </div> <div class="uk-width-1-3@m"> <h3 class="group-page-subhead restyled-subhead">Resources</h3> <ul class="mission-key-themes uk-list uk-list-divider"> <li><a href="https://www.iab.com/topics/privacy/">Multi-State Privacy Compliance</a></li> <li><a href="https://www.iab.com/topics/ccpa/">IAB Diligence Platform</a></li> <li><a href="https://www.iab.com/how-personalized-advertising-works/"> How Personalized Advertising Works </a></li> </ul> </div> </div> </div> </div> </div> <div class="clearfix"></div> </div> </div> </div> </article> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="tpl-ccwg-subgroups" type="text/html"> <ul> {{#subgroups}} <li><a href="/councils-committees-task-forces-and-working-groups/?key={{id}}" target="_blank">{{name}}</a></li> {{/subgroups}} </ul> </script><div class="toc-hidden article__content"><h3 class="toc">Key Issues</h3></div><div class="toc-hidden clearfix"></div><section class="module-content uk-container-xlarge uk-padding-large uk-padding-remove-top"> <h3 class="module-subtitle">Key Issues</h3> <hr /> <div uk-grid class="uk-child-width-1-1@m "> <div class="module-content--inner"> <h4></h4> <table style="table-layout: fixed; width: 100%;"> <tbody> <tr> <td style="padding-bottom: 10px; padding-top: 10px; padding-right: 15px;"><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/08/IAB_Icon_AI_outlinedB.png" alt="Artificial Intelligence Logo" width="35px" height="35px" /><strong> AI:</strong> Enable advertisers to create more personalized experiences that are targeted to the right audience.</td> <td style="padding-bottom: 10px; padding-top: 10px; padding-left: 15px;"><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/08/IAB_Icon_Set_Analysis.png" alt="" width="35px" height="35px" /><strong> Cross Border Data Flows:</strong> Clarifying rules that promote the efficient and secure exchange of information.</td> </tr> <tr> <td style="padding-bottom: 10px; padding-top: 10px; padding-right: 15px;"><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/08/IAB_Icon_Set_GroupofPeople.png" alt="" width="35px" height="35px" /><strong> Competition:</strong> Fostering policies and standards designed to further competition in the industry.</td> <td style="padding-bottom: 10px; padding-top: 10px; padding-left: 15px;"><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/08/IAB_Icon_Set-Privacy.png" alt="" width="35px" height="35px" /><strong> Privacy:</strong> Responsible data collection and use online provides tremendous benefits to consumers, the economy, and society, ensuring our nation鈥檚 competitive position globally.</td> </tr> <tr> <td><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/08/IAB_Icon_Set_ConsumerMoney.png" alt="" width="40px" height="40px" /><strong> Consumer Protection: </strong>Providing transparency around products and services offered, so consumers are better protected from illegal or harmful activity online as they are in real life.</td> <td style="padding-bottom: 10px; padding-top: 10px; padding-left: 15px;"><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/08/IAB_Icon_Set_Data.png" alt="" width="35px" height="35px" /><strong> Taxes: </strong>Imposing taxes on digital advertising significantly raises advertising costs for businesses with limited budgets, which would be detrimental to small business growth.</td> </tr> <tr> <td><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/07/VOD-Icons-01-1.svg" alt="" width="35px" height="35px" /><strong> Content Moderation:</strong> Detailing moderation policies which provide optimal user experience and maximize advertiser participation.</td> <td style="padding-bottom: 10px; padding-top: 10px; padding-left: 15px;"><img decoding="async" src="https://www.iab.com/wp-content/uploads/2024/08/IAB_Icon_Set_Handshake.png" alt="" width="35px" height="35px" /><strong> Trade:</strong> Supporting policies that foster trust, commerce, privacy, and the ability to continue to provide services to consumers internationally.</td> </tr> </tbody> </table> <style>.term-2690 .black-background-overlay {<br /> background-color: rgba(0,0,0,0.1); }</style> </div> </div> </section><section class="module-content uk-container-xlarge uk-padding-large uk-padding-remove-top"> <div uk-grid class="uk-child-width-1-1@m "> <div class="module-content--inner"> <h4></h4> </div> </div> </section><div class="module-cta uk-padding uk-padding-small"> <div class="module-cta__container uk-flex uk-flex-center uk-height-small"> <div class="module-cta__column-left uk-flex uk-flex-center uk-flex-middle "> The Public Policy Team drives our industry鈥檚 political visibility and influence from Washington, D.C. </div> <div class="module-cta__column-right uk-flex uk-flex-left uk-flex-middle "> <a href="https://www.iab.com/our-story/?department=public-policy-2#iab-staff" class="btn-cta-link"> <span class="uk-button uk-button-default uk-align-center uk-border-thin uk-flex default-button-black default-button-red btn-cta-text" > Meet The Public Policy Team <div class="iabicon-arrow-in-circle-right arrow-icon"></div> </span> </a> </div> </div> </div><div class="toc-hidden article__content"><h3 class="toc">Latest News</h3></div><div class="toc-hidden clearfix"></div><div class="module-browse uk-container-xlarge"> <div class="module-browse__search uk-background-secondary uk-margin-large uk-padding-large"> <div class="module-filterable-content"> <section class="search-page our-story search-results-main clearfix"> <div class="search-container-wrapper"> <div class="search-container"> <div class="uk-grid uk-flex"> <div class="uk-width-1-1@s uk-width-4-4@m search-container__results-content-container">  <div class="search-filter container" data-date-format="m.d.y" data-posts-limit="8" data-taxonomy="iab_organization_type" data-taxonomy-term="2690"> <header> <h3 class="module-subtitle">Latest News</h3> <p class="filter-by">Filter by:</p> </header>  <div class="uk-grid">  <span class="dropdown-span-width uk-width-1-1"></span>  <div class="uk-width-1-4@m uk-width-1-2"> <div class="search-filter__group"> <a href="#" class="filter article-filter__dropdown" data-target="topic"> <span class="article-filter__selected-topic">Topic</span> <svg aria-hidden="true"> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#icon-arrow-down"></use> </svg> <div class="linker"></div> </a> <div class="filter-items article-filter__list topic-filter" data-dropdown="topic"> <div id="search-topic-filter" class="topic-all"> <div class="topic-filter-options"> <a href="#" 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