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uk-flex-middle uk-inline"> <div class="module-sharing-actions"> <div class="article-actions module-sharing-actions__container uk-width-auto "> <a class="module-sharing-actions__action uk-link-reset uk-visible@m" href="#" hidden target="_blank" title=""> <span class="iabicon-download2 module-sharing-actions__icon second"></span> </a> <div class="uk-display-inline"> <a class="module-sharing-actions__action uk-link-reset" href="#"> <span class="iabicon-connect module-sharing-actions__icon last"></span> </a> <div uk-dropdown="boundary: .main; pos: bottom-left; mode: click""> <div class="uk-flex uk-flex-around"> <a class="module-sharing-actions__action-social module-sharing-actions__action-social-mail uk-link-reset" href="/cdn-cgi/l/email-protection#46793533242c2325327b602429223f7b"> <i class="fa fa-envelope" aria-hidden="true"></i> </a> <a class="module-sharing-actions__action-social uk-link-reset" href="https://www.facebook.com/sharer/sharer.php?u=" 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uk-margin-auto-left"></span> </div> </a> </div> </div> <div class="article-container uk-flex ccwg"> <div class="article-index toc-placeholder uk-flex-auto"></div> <div class="article__content uk-flex-expand"> <div class="ccwg-block"> <div id="pane-ccwg-overview" class="ccwg-pane"> <div class="uk-padding-large uk-padding-remove-right uk-padding-remove-top"> <div uk-grid> <div class="uk-width-2-3@m"> <a name="general" id="general"></a> <h3 class="group-page-subhead restyled-subhead"><h3 class="module-subtitle">IAB Membership</h3></h3> <p>IAB allows for all types of companies to join and share in the benefits of IAB Membership. Per the IAB Board of Directors, all dues are for a calendar year and may not be negotiated or included in a barter agreement. Members who join mid-year will have their dues prorated to the nearest quarter.</p> </div> <div class="uk-width-1-3@m"> <h3 class="group-page-subhead restyled-subhead">Learn More About IAB</h3> <ul class="mission-key-themes uk-list uk-list-divider"> <li><a href="https://www.iab.com/our-story/">About IAB</a></li> <li><a href="https://www.iab.com/groups/">Committees and Councils</a></li> <li><a href="https://www.iab.com/member-directory/">Membership Directory</a></li> </ul> </div> </div> </div> </div> </div> <div class="clearfix"></div> </div> </div> </div> </article> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="tpl-ccwg-subgroups" type="text/html"> <ul> {{#subgroups}} <li><a href="/councils-committees-task-forces-and-working-groups/?key={{id}}" target="_blank">{{name}}</a></li> {{/subgroups}} </ul> </script><div class="toc-hidden article__content"><h3 class="toc">Membership Categories</h3></div><div class="toc-hidden clearfix"></div><section class="module-content uk-container-xlarge uk-padding-large uk-padding-remove-top"> <h3 class="module-subtitle">Membership Categories</h3> <hr /> <div uk-grid class="uk-child-width-1-2@m "> <div class="module-content--inner"> <h4>General Members</h4> <p>General Members are corporate entities or standalone divisions of a corporate entity whose revenue is significantly based on the sale, delivery, or optimization of digital advertising or marketing programs. Examples include publishers, technology companies, platforms, marketers, media buying agencies, creative agencies, measurement and analytics providers, data companies, and brands, etc.</p> </div> <div class="module-content--inner"> <h4>Associate Members</h4> <p>Associate Members are companies that do not qualify as General Members but support the sale of digital advertising or marketing programs. Examples include media and marketing consulting firms, research firms, law firms, etc. Associate members may not vote in the IAB Board of Directors elections.</p> </div> </div> </section><div class="toc-hidden article__content"><h3 class="toc">Membership Rate Cards</h3></div><div class="toc-hidden clearfix"></div><section class="module-content uk-container-xlarge uk-padding-large uk-padding-remove-top"> <h3 class="module-subtitle">Membership Rate Cards</h3> <hr /> <div uk-grid class="uk-child-width-1-1@m "> <div class="module-content--inner"> <h4></h4> <p>Depending on the type of business you are in, there is a rate card that applies:</p> <ul> <li><a href="https://www.iab.com/organizations/iab-memberships-test/#index-3">2025 Media Buying Agency Rate Card</a></li> <li><a href="https://www.iab.com/organizations/iab-memberships-test/#index-4"2025"> 2025 Creative Agency Rate Card</a></li> <li><a href="https://www.iab.com/organizations/iab-memberships-test/#index-5">2025 Brand Rate card</a></li> <li><a href="https://www.iab.com/organizations/iab-memberships-test/#index-6">2025 All Other Rate Card </a></li> </ul> <p> If you are unsure of which rate card applies to you, please email <a href="/cdn-cgi/l/email-protection#e08d858d82859293888990a0898182ce838f8d"><span class="__cf_email__" data-cfemail="0b666e66696e797863627b4b626a6925686466">[email protected]</span></a></p> </div> </div> </section><div class="toc-hidden article__content"><h3 class="toc">Media Buying Agency Rate Card</h3></div><div class="toc-hidden clearfix"></div><section class="module-content uk-container-xlarge uk-padding-large uk-padding-remove-top"> <h3 class="module-subtitle">2025 Media Buying Agency Rate Card</h3> <hr /> <div uk-grid class="uk-child-width-1-1@m "> <div class="module-content--inner"> <h4></h4> <table style="table-layout: fixed;" class="TablePadding uk-table-striped" width="100%" cellspacing="2" cellpadding="3"> <tr> <td colspan="2" align="center"><strong>Category</strong></td> <td colspan="2" align="center"><strong>Annual Dues</strong></td> </tr> <tr> <td colspan="2" align="center">Holding Company</td> <td colspan="2" align="center">$200,000</td> </tr> <tr> <td colspan="2" align="center">Sub-holding Company Agencies</td> <td colspan="2" align="center">$75,000</td> </tr> <tr> <td colspan="2" align="center">Individual/Independant Agencies</td> <td colspan="2" align="center"></td> </tr> <tr> <td colspan="2" align="center"> <strong>Annual Billing</strong></td> <td colspan="2" align="center"><strong>Annual Dues</strong></td> </tr> <tr> <td colspan="2" align="center"><$1 billion</td> <td colspan="2" align="center">$10,000</td> </tr> <tr> <td colspan="2" align="center">$1 – 4.999 billion</td> <td colspan="2" align="center">$15,000</td> </tr> <tr> <td colspan="2" align="center">$5 – 9.999 billion</td> <td colspan="2" align="center">$20,000</td> </tr> <tr> <td colspan="2" align="center">$10 billion+</td> <td colspan="2" align="center">$25,000</td> </tr> </table> <p> <em>*10% aggregate discount for multiple agencies on a sliding scale </em></p> </div> </div> </section><div class="toc-hidden article__content"><h3 class="toc">Creative Agency Rate Card</h3></div><div class="toc-hidden clearfix"></div><section class="module-content uk-container-xlarge uk-padding-large uk-padding-remove-top"> <h3 class="module-subtitle">2025 Creative Agency Rate Card</h3> <hr /> <div uk-grid class="uk-child-width-1-1@m "> <div class="module-content--inner"> <h4></h4> <table style="table-layout: fixed;" class="TablePadding uk-table-striped" width="100%" cellspacing="2" cellpadding="3"> <tr> <td colspan="2" align="center"> <strong>Number of Employees</strong></td> <td colspan="2" align="center"><strong>Annual Dues</strong></td> </tr> <tr> <td colspan="2" align="center">1 – 200</td> <td colspan="2" align="center">$5,000</td> </tr> <tr> <td colspan="2" align="center">201 – 500</td> <td colspan="2" align="center">$10,000</td> </tr> <tr> <td colspan="2" align="center">500+</td> <td colspan="2" align="center">$15,000</td> </tr> </table> <p></p> </div> </div> </section><div class="toc-hidden article__content"><h3 class="toc">Brand Rate Card</h3></div><div class="toc-hidden clearfix"></div><section class="module-content uk-container-xlarge uk-padding-large uk-padding-remove-top"> <h3 class="module-subtitle">2025 Brand Rate Card</h3> <hr /> <div uk-grid class="uk-child-width-1-1@m "> <div class="module-content--inner"> <h4></h4> <table style="table-layout: fixed;" class="TablePadding uk-table-striped" width="100%" cellspacing="2" cellpadding="3"> <tr> <td colspan="2" align="center"> <strong>Company Revenue </strong></td> <td colspan="2" align="center"><strong>Annual Dues</strong></td> </tr> <tr> <td colspan="2" align="center">< $25 million</td> <td colspan="2" align="center">$5,000</td> </tr> <tr> <td colspan="2" align="center">$25 – 249 million</td> <td colspan="2" align="center">$10,000</td> </tr> <tr> <td colspan="2" align="center">$250 million – 999.999 million</td> <td colspan="2" align="center">$15,000</td> </tr> <tr> <td colspan="2" align="center">$1 billion+</td> <td colspan="2" align="center">$25,000</td> </tr> </table> <p></p> </div> </div> </section><div class="toc-hidden article__content"><h3 class="toc">All Other Rate Card</h3></div><div class="toc-hidden clearfix"></div><section class="module-content uk-container-xlarge uk-padding-large uk-padding-remove-top"> <h3 class="module-subtitle">2025 All Other Rate Card</h3> <hr /> <div uk-grid class="uk-child-width-1-1@m "> <div class="module-content--inner"> <h4></h4> <table style="table-layout: fixed;" class="TablePadding uk-table-striped" width="100%" cellspacing="2" cellpadding="3"> <tr> <td colspan="2" align="center"> <strong>*Annual Domestic Digital Revenue</strong></td> <td colspan="2" align="center"><strong>Annual Dues</strong></td> </tr> <tr> <td colspan="2" align="center">$0 – 7 million</td> <td colspan="2" align="center">$12,000</td> </tr> <tr> <td colspan="2" align="center">$8 – 15 million</td> <td colspan="2" align="center">$15,000</td> </tr> <tr> <td colspan="2" align="center">$16 – 74 million</td> <td colspan="2" align="center">$20,000</td> </tr> <tr> <td colspan="2" align="center">$75 – 99 million</td> <td colspan="2" align="center">$40,000</td> </tr> <tr> <td colspan="2" align="center">$100 – 349 million</td> <td colspan="2" align="center">$80,000</td> </tr> <tr> <td colspan="2" align="center">$350 – 599 million</td> <td colspan="2" align="center">$125,000 </td> </tr> <tr> <td colspan="2" align="center">$600 – 1.29 billion</td> <td colspan="2" align="center">$250,000</td> </tr> <tr> <td colspan="2" align="center">$1.3 billion – 2.49 billion</td> <td colspan="2" align="center">$350,000</td> </tr> <tr> <td colspan="2" align="center">$2.5 billion+</td> <td colspan="2" align="center">$550,000</td> </tr> </table> <p> <em>*rounded to the nearest $1M.</em></p> <p>Dues calculations follow a 3-year cycle.<br /> <br /> For 2025, dues are (re)set based on reported revenue.<br /> <br /> For 2026 and 2027, an annual increase is applied based off the prior year’s industry growth percentage. Members are welcome to submit revenue in the event of a material change year over year. Existing member companies who do not submit their revenue report when requested (during the cycle) will be subject to a 40% increase based on prior year’s membership dues.<br /> <br /> Subsidiaries are any additional companies owned and/or controlled by a General member company that wish to roll their membership up under the General member. The General member must include all applicable interactive revenue from the designated subsidiary(ies) when reporting their collective annual domestic digital revenue for dues calculations.</p> <ul> <li>Subsidiary members must qualify as a General member in their own right by being a standalone corporate entity that participates in the digital ecosystem and may provide products and services, or derive revenue from the sale, delivery, or optimization of digital advertising, marketing programs or campaigns.</li> <li>Companies that fall under the definition of an Associate member will have to apply separately for that membership.</li> </ul> <p> Subsidiaries receive the same rights and benefits as General members, except:</p> <ul> <li>They may not vote in IAB Board of Directors elections</li> <li>Employees of Subsidiary members may not hold a seat on the IAB Board of Directors</li> </ul> <p> <em>**Annual Domestic Digital Revenue is defined as any revenue associated with digital products, services, advertising, marketing programs or campaigns. No costs may be subtracted from revenue for reporting (this includes but is not limited to taxes, staff costs, expenses, customer/audience acquisition cost, and any fees paid to content partners).</em></p> </div> </div> </section><div class="toc-hidden article__content"><h3 class="toc">Consideration for Extraordinary Events</h3></div><div class="toc-hidden clearfix"></div><section class="module-content uk-container-xlarge uk-padding-large uk-padding-remove-top"> <h3 class="module-subtitle">Consideration for Extraordinary Events</h3> <hr /> <div uk-grid class="uk-child-width-1-1@m "> <div class="module-content--inner"> <h4></h4> <p>In the event two members both paying $550,000 or more in membership dues merge, a 50% discount will be applied to one company’s dues.<br /> <br /> For mergers where at least one member company pays less than $550,000 in dues, membership dues will be combined to set a new base.<br /> <br /> If an acquired company or division was not a part of the member company two years previously, its own digital revenues from two years prior count towards any dues calculation as that company/division gets IAB benefits today.<br /> <br /> If a company or division has been divested but was still a part of the member company two years previously, its digital revenues from two years prior are removed from the total for any dues calculation.<br /> <br /> IAB reserves the right to reassess dues and adjust where appropriate in case of extraordinary events or any significant news affecting IAB members or the industry.<br /> <br /> For questions related to IAB Membership, please email <a href="/cdn-cgi/l/email-protection#f19c949c93948382999881b1989093df929e9c"><span class="__cf_email__" data-cfemail="2f424a424d4a5d5c47465f6f464e4d014c4042">[email protected]</span></a>.</p> </div> </div> </section> </section> <footer class="uk-height-small" style="background: black;max-width: 100%;" role="contentinfo"> <div class="uk-flex uk-height-1-1"> <div 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