The Hybrid Human-AI Strategy In The Era Of Google SGE

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href="https://www.searchenginejournal.com"> <span property="name">SEJ</span> </a> </li> <li> ⋅ </li> <li> <a href="https://www.searchenginejournal.com/category/seo/"> <span>SEO</span> </a> </li> </ol> </div> <article data-clarity-region="article" id="post-498704" class="cis_post_item_initial post-498704 post type-post status-publish format-standard has-post-thumbnail category-seo cis_post_item cis_post_498704-1 hentrysej" data-url="https://www.searchenginejournal.com/the-hybrid-human-ai-strategy-in-the-era-of-google-sge/498704/" data-title="The Hybrid Human-AI Strategy In The Era Of Google SGE" data-id="498704" > <header class="sej-article-head" id="main-content"> <h1 class="sej-stitle entry-title"> The Hybrid Human-AI Strategy In The Era Of Google SGE </h1> <p class="m-top-25 cintro" aria-label="introduction">Combine artificial intelligence and human creativity to make algorithm-friendly, yet deeply engaging content with these 6 tips.</p> </header> <div class="sej-article-head byline" > <aside class="post-top" aria-label="author byline" role="region"> <div id="auth-inf" class="sej-auth-top no-border"> <div class="sej-auth-dtl"> <a class="sej-auth-ldtl aplink" title="Go to Author Page" href="https://www.searchenginejournal.com/author/vincent-terrasi/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-65x65.png" width="65" height="65" alt="Vincent Terrasi" srcset="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-130x130.png 1.5x" /> </picture> </a> <div class="sej-auth-rdtl"> <a class="dark-link sej-auth-h auth-long" title="Go to Author Page" 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</picture> </a> <a title="Go to Author Page" href="https://www.searchenginejournal.com/author/vincent-terrasi/" class="h3 sej-auth-dh dark-link sej-paname">Vincent Terrasi</a> <span class="sej-auth-dpos">Co-Founder DnG.ai / Expert Innovation / R&D / Data Science / Chief Product Officer at <a rel="nofollow noopener" href="https://dng.ai" onclick="__gaTrackers('send', 'event', 'Author Profile Clicks', 'Icons', 'company');">DnG</a></span> <div class="sej-auth-df"> <div> <span>Bio</span> <a title="Go to Author Page" href="https://www.searchenginejournal.com/author/vincent-terrasi/"> <span style="width:20px; flex:0 0 20px; height:20px;" class="svg-icon"> <svg width="20" height="20" role="img"> <use xlink:href="/icons.svg?ver=138#external"/> </svg> </span> </a> </div> <div> <span>Follow</span> <ul class="list-unstyled clearfix sej-asocial"> <li> <a aria-label="Subscribe to Author Feed" title="Subscribe to Author Feed" class="rss-color" 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onload="this.style.height=(this.contentWindow.document.body.scrollHeight)+'px';"></iframe> <script> iframe_a = document.getElementById('sspcat_ifrm_v2'); window.addEventListener('resize', function(){ iframe_a.style.height=(iframe_a.contentWindow.document.body.offsetHeight)+'px'; }); let s_cate_px = JSON.parse('{"facebook":["878760678812216"],"linkedin":["5808786"],"twitter":[],"google":["994466034"]}'); window.s_glob_p.twitter = [...window.s_glob_p.twitter, ...s_cate_px.twitter]; window.s_glob_p.facebook = [...window.s_glob_p.facebook, ...s_cate_px.facebook]; window.s_glob_p.linkedin = [...window.s_glob_p.linkedin, ...s_cate_px.linkedin]; window.s_glob_p.google = [...window.s_glob_p.google, ...s_cate_px.google]; //console.log(' window.s_glob_p 2', window.s_glob_p); </script> </div> <section class="sec-art"> <div id="narrow-cont"><p>In the evolving digital landscape, the importance of a hybrid human-AI strategy in content creation cannot be understated.</p> <p>By combining human expertise with the unparalleled data analysis capabilities of <a href="https://www.searchenginejournal.com/ai-writers-content-generators/448782/">AI, content creators</a> are in a unique position to produce content that not only informs but also deeply resonates with readers.</p> <p>AI can quickly identify data patterns and spot emerging trends, which is invaluable in creating content that is both timely and relevant. <br><br>On the other hand, human experts bring a level of nuance and emotional intelligence that AI lacks. A human writer’s ability to understand audience sentiment and context is unparalleled.</p><div data-total="4" id="SEJ_300x250_UnderPost_1-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="0" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_1" id="SEJ_300x250_UnderPost_1" class="sadslots"> </div> </div> </div> </div> <p>Particularly in the era of Google’s SGE, which places a premium on <a href="https://www.searchenginejournal.com/how-to-create-high-quality-content/254511/">high-quality content</a>, this synergy between man and machine ensures that the content produced is not only algorithm-friendly but also deeply engaging for human readers.<br><br>Here are my six best tips to be a winner with the arrival of Google SGE.</p> <p><a href="https://www.searchenginejournal.com/seo-trends/?itm_source=website&itm_medium=article-hybrid-human-ai-strategy-era-google-sge&itm_campaign=ebook-seo-trends-1223" target="_blank"><b><i>[SEO Trends 2024] </i></b><i><span style="font-weight: 400;">Download the free ebook </span></i><b><i>→</i></b></a></p> <h2>1. The Indispensable Human Touch</h2> <p>There’s an inherent <a href="https://www.searchenginejournal.com/disadvantages-chatgpt-content/477416/">risk in relying solely on AI</a> to create content: it often lacks the unique value that the human touch brings.</p> <p>While AI is unparalleled in its data processing capabilities, it is human intuition, understanding, and unique perspective that breathes life into raw data. <br><br>A writer’s interpretive skills, coupled with <a href="https://www.searchenginejournal.com/train-your-creativity-marketing/211748/">their creativity and insight</a>, add depth and richness to content that AI-generated pieces often lack.</p> <p>This is even more important in sectors such as<a href="https://www.searchenginejournal.com/ecommerce-strategy-best-chatgpt-prompts-and-plugins/488432/"> ecommerce</a>, where differentiation can be key to attracting and retaining customers.</p><div id="summita-wrapa_112" class="middle_p_txt"></div> <p>Essentially, while AI can provide the foundation, it’s the human touch that builds the structure on top that makes content memorable and impactful.</p> <h2>2. Making Writers Into Reporters</h2> <p>To really improve the quality of content, there’s an emerging trend of turning writers into reporters.</p> <p>This means not just relying on secondary data but getting out in the field, conducting interviews, and gathering ground-level information. Such a strategy adds a layer of depth and authenticity to the content and encourages greater audience engagement. <br><br>But such a shift isn’t without its challenges. It requires writers to be trained in journalistic methods, including data interpretation, fact-checking, and adherence to strict ethical standards to ensure the credibility of the content they produce.<br><br>List of journalistic methods:</p> <ul> <li><strong>Data interpretation</strong> – The ability to analyze and make sense of data, statistics, polls, studies, etc., to inform news stories.</li> <li><strong>Fact-checking</strong> – Verifying information through multiple credible sources and detecting misinformation or disinformation.</li> <li><strong>Ethical standards</strong> – Following codes of ethics like truthfulness, transparency, accountability, minimizing harm, etc.</li> <li><strong>Investigative reporting</strong> – Digging deeper to uncover facts and provide context. Using documents, interviews, data analysis, etc.</li> <li><strong>Interviewing</strong> – Questioning sources effectively to obtain accurate quotations and information.</li> <li><strong>Research skills</strong> – Consulting a wide range of sources to build knowledge on a topic. Academic studies, historical records, etc.</li> <li><strong>Observation</strong> – Immersing oneself in a story through first-hand observation and description.</li> <li><strong>Verification</strong> – Authenticating sources, documents, media, data, etc. through independent confirmation.</li> <li><strong>Critical thinking</strong> – Evaluating information logically and considering different perspectives.</li> </ul><div data-total="4" id="SEJ_300x250_UnderPost_3-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="2" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_3" id="SEJ_300x250_UnderPost_3" class="sadslots"> </div> </div> </div> </div> <h2>3. Extracting All The Concepts That AI Has Learned</h2> <p><a href="https://www.searchenginejournal.com/googles-sge-gets-an-ai-upgrade-now-generates-images-written-content/498350/">Google’s latest SGE update</a> has further reinforced the premium placed on quality content. This update has been designed to prioritize content that’s not only well written but also highly qualitative and relevant to the needs of the audience.</p> <p>The use of AI can undeniably increase the efficiency of content production processes. <br><br>However, the cornerstone of quality and resonance rests on the shoulders of a combined human-AI approach.</p> <p>By understanding the nuances of this update, content creators can ensure that their work consistently ranks well, meets search engine guidelines, and, most importantly, provides tangible value to readers.<br><br>Fortunately, there are now tools and training that explain how to extract all the concepts that AI has learned to infer what it is missing.</p> <p>By combining the efficiency of AI with the finesse and depth of human understanding, content creators can continue to produce engaging, high-quality material. The future of content lies in this human-machine partnership.<br><br>Here, you can find an example of how we were able to extract all of the knowledge about the film “Avatar”:</p><div data-total="4" id="SEJ_300x250_UnderPost_4-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="3" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_4" id="SEJ_300x250_UnderPost_4" class="sadslots"> </div> </div> </div> </div> <div id="attachment_498974" style="width: 1089px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-498974 size-full" src="https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-21-23-at-02.33-pm-6533c544a5e6b-sej.png" alt="Graphologue" width="1079" height="973" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-21-23-at-02.33-pm-6533c544a5e6b-sej.png 1079w, https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-21-23-at-02.33-pm-6533c544a5e6b-sej-480x433.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-21-23-at-02.33-pm-6533c544a5e6b-sej-680x613.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-21-23-at-02.33-pm-6533c544a5e6b-sej-384x346.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-21-23-at-02.33-pm-6533c544a5e6b-sej-768x693.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-21-23-at-02.33-pm-6533c544a5e6b-sej-1024x923.png 1024w" sizes="(max-width: 1079px) 100vw, 1079px" loading="lazy"><span class="wp-caption-text">Screenshot from Graphologue, October 2023</span></div> <p><a href="https://www.searchenginejournal.com/seo-trends/?itm_source=website&itm_medium=article-hybrid-human-ai-strategy-era-google-sge&itm_campaign=ebook-seo-trends-1223" target="_blank"><b><i>[Free Download:] Top SEO trends to shape your 2024 strategy</i></b></a></p> <h2>4. Anticipating AI-Powered Snapshots</h2> <p>Modern SEO is undergoing a profound transformation.</p> <p>Gone are the days when keyword stuffing was the primary tactic. Now, the emphasis is on a holistic strategy that combines both content quality and relevance.</p> <p>Incorporating tools such as Snapshot AI into the mix represents a shift from simple keyword optimization to ensuring that content meets the high standards of both search engines and audiences. <br><br>While AI provides critical, data-driven insights to guide content strategies, human expertise weaves these insights into nuanced, engaging narratives that achieve the dual goals of SEO and true audience engagement.<br><br>An example of an AI Snapshot from <a href="https://www.searchenginejournal.com/google-rolls-out-sge-ai-powered-overviews/516279/">Google SGE</a>:</p> <div id="attachment_498709" style="width: 1415px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-498709 size-full" src="https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-18-23-at-11.57-am-652fac2e3d6bc-sej.png" alt="AI snapshot with Google SGE" width="1405" height="959" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-18-23-at-11.57-am-652fac2e3d6bc-sej.png 1405w, https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-18-23-at-11.57-am-652fac2e3d6bc-sej-480x328.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-18-23-at-11.57-am-652fac2e3d6bc-sej-680x464.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-18-23-at-11.57-am-652fac2e3d6bc-sej-384x262.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-18-23-at-11.57-am-652fac2e3d6bc-sej-768x524.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-18-23-at-11.57-am-652fac2e3d6bc-sej-1024x699.png 1024w" sizes="(max-width: 1405px) 100vw, 1405px" loading="lazy"><span class="wp-caption-text">Screenshot from search for [the history and cultural significance of board games], Google, October 2023</span></div> <h2>5. Empowering Writers To Drive AI</h2> <p>In the harmonious relationship between writers and AI, direction comes from the human side.</p> <p>Rather than being passive recipients of AI output, writers actively <a href="https://www.searchenginejournal.com/ai-writing-tools/453570/">shape and refine what AI produces</a>. This dynamic approach fosters a cycle of continuous learning and improvement. <br><br>With humans at the helm, AI output can be consistently refined to better align with audience preferences, industry trends, and the ever-evolving digital ecosystem.<br><br>An example of how we can take a blog post and turn it into a very engaging LinkedIn post.</p><div data-total="4" id="SEJ_300x250_UnderPost_5-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="4" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_5" id="SEJ_300x250_UnderPost_5" class="sadslots"> </div> </div> </div> </div> <div id="attachment_498972" style="width: 817px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-498972 size-full" src="https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-21-23-at-02.28-pm-6533c417c4390-sej.png" alt="GPT-4 LinkedIn Prompt" width="807" height="830" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-21-23-at-02.28-pm-6533c417c4390-sej.png 807w, https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-21-23-at-02.28-pm-6533c417c4390-sej-480x494.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-21-23-at-02.28-pm-6533c417c4390-sej-680x699.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-21-23-at-02.28-pm-6533c417c4390-sej-384x395.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/10/screen-shot-10-21-23-at-02.28-pm-6533c417c4390-sej-768x790.png 768w" sizes="(max-width: 807px) 100vw, 807px" loading="lazy"><span class="wp-caption-text">Screenshot from ChatGPT-4, October 2023</span></div> <h2>6. Investing In AI training And Tools</h2> <p>For businesses and content teams, investing in training is paramount.</p> <p><a href="https://www.searchenginejournal.com/ai-writers-content-generators/448782/">AI tools</a>, as powerful as they are, require human expertise to use them effectively. And while the market is flooded with myriad AI tools that promise to revolutionize content creation, it’s up to organizations to select those that best suit their specific needs. <br><br>Gathering insights from reputable sources such as Search Engine Journal and maintaining an unwavering focus on the pinnacle of content quality will ensure content that not only achieves search engine visibility but also delivers unparalleled value to audiences.</p> <p><a href="https://www.searchenginejournal.com/seo-trends/?itm_source=website&itm_medium=article-hybrid-human-ai-strategy-era-google-sge&itm_campaign=ebook-seo-trends-1223" target="_blank"><b><i>[Recommended Read] → SEO Trends 2024</i></b></a></p> <h2>Conclusion</h2> <p>While AI offers exceptional data processing and trend spotting, it’s the human element that adds depth, authenticity, and emotional resonance to content.</p> <p>For businesses, the way forward is clear: Harnessing the power of AI tools while enhancing the human touch will ensure content that resonates with audiences and stands out in the vast digital landscape.</p> <p>As we look to the future, it’s this delicate dance between human creativity and machine precision that will define the next era of content creation.</p> <p><strong>More resources: </strong></p> <ul> <li><a href="https://www.searchenginejournal.com/google-search-new-era-seo/311399/">A New Era Of Google Search: What It Means For SEO</a></li> <li><a href="https://www.searchenginejournal.com/future-proof-seo-strategy-ai/489457/"> How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO</a></li> <li><a href="https://www.searchenginejournal.com/seo-experiment-gpt-3/444988/">Can AI Perform SEO? Experimenting With OpenAI’s GPT-3</a></li> </ul> <hr> <p><em>Featured Image: Blue Planet Studio/Shutterstock</em></p> </div> </section> <div id="bcats" class="bottom-cat narrow-cont"> <span class="sej-category boxed cat-label">Category</span> <a class="sej-category boxed" href="https://www.searchenginejournal.com/category/seo/">SEO</a> </div> </div> </div> </article> <div class="sej-under-post sej-under-post_1"> <div class="clear floater text-center sss2_sllo_o3"> <div class="sej-unit post-below-unit max-w-100 inline" id="SEJ_MediaNet_Unit-parent"> <div id='SEJ_MediaNet_Unit' class="sadslots mmh-90"> </div> <div class='avert-text text-center'><span>ADVERTISEMENT</span></div> </div> </div> <div class="sej-abio bg-cultured"> <div class="sej-abio-l"> <div> <a id="author-inf2" class="sej-abio-img" href="https://www.searchenginejournal.com/author/vincent-terrasi/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-100x100.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-200x200.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-100x100.png" width="100" height="100" alt="Vincent Terrasi" srcset="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-200x200.png 1.5x" /> </picture> </a> </div> <a class="sej-abio-f" href="https://www.searchenginejournal.com/author/vincent-terrasi/"> Read Full Bio </a> </div> <div class="sej-abio-r"> <a class="sej-abio-h h2 dark-link" id="author-inf3" href="https://www.searchenginejournal.com/author/vincent-terrasi/"> Vincent Terrasi </a> <span class="sej-abio-pos">Co-Founder DnG.ai / Expert Innovation / R&D / Data Science / Chief Product Officer at <a rel="nofollow noopener" href="https://dng.ai" onclick="__gaTrackers('send', 'event', 'Author Profile Clicks', 'Icons', 'company');">DnG</a></span> <p class="sej-abio-p text-left"> Vincent Terrasi is the Co-founder and CTO at Draft&Goal. With more than 15 year鈥檚 experience, Vincent has become an expert ... </p> </div> </div> <div class="web-dwn bg-cultured order-privacy-string"> <div class="sej-post-widget "> <aside role="region" aria-label="Sidebar Element" class="sej-widget sej-wdg-form bg-cultured "> <div class="row gty-15 ait-center"> <div class="col-12 sej-wgt-head"> <div class="m-bot-10"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/04/sej-today-1x-644d47cddc24a-sej.webp 1x, https://www.searchenginejournal.com/wp-content/uploads/2023/04/sej-today-2x-644d47cc66700-sej.webp 1.5x"/> <img src="https://www.searchenginejournal.com/wp-content/uploads/2023/04/sej-today-1x-644d47cddc24a-sej.png" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/04/sej-today-2x-644d47cc66700-sej.png 1.5x" width="175" height="38" loading="lazy" alt="Subscribe To Our Newsletter." /> </picture> </div> <div class="m-bot-15"> <h3 class="h4 color-green m-bot-0 sej-wdg-h"> Subscribe To Our Newsletter. </h3> <p class="sej-wdg-p m-bot-0">Conquer your day with daily search marketing news.</p> </div> </div> <div class="col-12 sej-wgd-shrt"> <div style="min-height: px"> <div data-region="na1" data-portalId="45875037" data-formId="8d80fcc0-3c51-4aa0-be2f-241b9b40fa39" class ="hbsp-underpost-form" data-target=".hbsp-underpost-form"></div> </div> </div> </div> </aside> </div> </div> <div class='yarpp yarpp-related yarpp-related-website yarpp-template-yarpp-template-related'> <aside aria-label="Suggested Articles" role="region"> <ul class="sej-tabs-nav clearfix"> <li> <span class="sej-tab-active">Suggested Articles</span> </li> </ul> <div class="row gty-30"> <div class="col-sm-4"> <article> <a title="Read the Article" id="ph-519295" class="img-obj-abs hover-opacity sej-rel-img dnone-max-767" href="https://www.searchenginejournal.com/algorithm-updates-have-become-the-biggest-risk-in-seo/519295/" onclick="__gaTrackers('send', 'event', 'Related Post Click', 'https://www.searchenginejournal.com/the-hybrid-human-ai-strategy-in-the-era-of-google-sge/498704/', 'https://www.searchenginejournal.com/algorithm-updates-have-become-the-biggest-risk-in-seo/519295/');"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/03/kevin-indig-growth-memo-133-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/03/kevin-indig-growth-memo-133-768x404.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/03/kevin-indig-growth-memo-133-384x202.png" width="384" height="202" alt="David Vs. 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