AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO

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class="sej_error_message"></div> </div> <div class="form-group"> <label for="last_name">Last Name (*)</label> <input data-name="LASTNAME" id="last_name" name="last_name" required type="text" class="gotowp-input-text srequaired"/> <div class="sej_error_message"></div> </div> <div class="form-group"> <label for="email">Work Email (*)</label> <input id="email" name="email" type="text" required class="gotowp-input-text srequaired"/> <div class="sej_error_message"></div> </div> <div class="form-group cont_PHONE "> <label for="69fba975c713">Phone (*)</label> <div> <input aria-label="PHONE" data-name="PHONE" id="69fba975c713" name="custom_fields[69fba975c713]" type="text" class="gotowp-input-text srequaired_phone_v " > <input name="custom_field[69fba975c713]" type="hidden" value="Phone">  </div> </div> <div class="form-group cont_COMPANY "> <label for="6d59f28efecc">Company (*)</label> <div> <input aria-label="COMPANY" data-name="COMPANY" id="6d59f28efecc" name="custom_fields[6d59f28efecc]" type="text" class="gotowp-input-text srequaired" > <input name="custom_field[6d59f28efecc]" type="hidden" value="Company">  </div> </div> <div class="form-group cont_COMPANY-SIZE "> <label for="bd60aba713a5">Company Size (*)</label> <div> <select aria-label="COMPANY-SIZE" data-name="COMPANY-SIZE" id="bd60aba713a5" class="srequaired" name="custom_fields[bd60aba713a5]" > <option value="">---</option> <option value="1-9">1-9</option> <option value="10-25">10-25</option> <option value="26-100">26-100</option> <option value="101-250">101-250</option> <option value="251-499">251-499</option> <option value="500-999">500-999</option> <option value="1000+">1000+</option> </select> <input name="custom_field[bd60aba713a5]" type="hidden" value="Company Size">  </div> </div> <div class="form-group cont_JOB-TITLE "> <label for="bcb3b2ededcf">Job Title (*)</label> <div> <select aria-label="JOB-TITLE" data-name="JOB-TITLE" id="bcb3b2ededcf" class="srequaired" name="custom_fields[bcb3b2ededcf]" > <option value="">---</option> <option value="Agency Account Coordinator/Executive">Agency Account Coordinator/Executive</option> <option value="Agency Manager/Director">Agency Manager/Director</option> <option value="Agency Owner/Partner">Agency Owner/Partner</option> <option value="Analytics Manager/Professional">Analytics Manager/Professional</option> <option value="Brand Manager/Director">Brand Manager/Director</option> <option value="Brand Professional">Brand Professional</option> <option value="Content Coordinator">Content Coordinator</option> <option value="Content Manager/Director">Content Manager/Director</option> <option value="Demand Gen/Lead Gen Professional">Demand Gen/Lead Gen Professional</option> <option value="Ecommerce Strategist">Ecommerce Strategist</option> <option value="IT Manager/Director">IT Manager/Director</option> <option value="IT Professional">IT Professional</option> <option value="Marketing Director / CMO / VP">Marketing Director / CMO / VP</option> <option value="Marketing Manager">Marketing Manager</option> <option value="Marketing Professional">Marketing Professional</option> <option value="Media Buyer">Media Buyer</option> <option value="Paid Search Manager/Director">Paid Search Manager/Director</option> <option value="Paid Search Professional">Paid Search Professional</option> <option value="Paid Social Strategist">Paid Social Strategist</option> <option value="SEO Director">SEO Director</option> <option value="SEO Manager">SEO Manager</option> <option value="SEO Professional">SEO Professional</option> <option value="Sales Executive/Manager/Director">Sales Executive/Manager/Director</option> <option value="Social Media Manager/Director">Social Media Manager/Director</option> <option value="Social Media Professional">Social Media Professional</option> <option value="UX/Designer/Developer">UX/Designer/Developer</option> <option value="Web Developer">Web Developer</option> <option value="Other">Other</option> </select> <input name="custom_field[bcb3b2ededcf]" type="hidden" value="Job Title">  </div> </div> <div class="form-group cont_INDUSTRY "> <label for="d439f4538071">Industry (*)</label> <div> <select aria-label="INDUSTRY" data-name="INDUSTRY" id="d439f4538071" class="srequaired" name="custom_fields[d439f4538071]" > <option value="">---</option> <option value="Agency (Marketing & Advertising)">Agency (Marketing & Advertising)</option> <option value="Automotive">Automotive</option> <option value="Construction">Construction</option> <option value="Consumer Electronics">Consumer Electronics</option> <option value="Consumer Goods & Services">Consumer Goods & Services</option> <option value="Education & Training">Education & Training</option> <option value="Entertainment">Entertainment</option> <option value="Financial Services">Financial Services</option> <option value="Health, Wellness, & Fitness">Health, Wellness, & Fitness</option> <option value="Hospital & Healthcare">Hospital & Healthcare</option> <option value="Household Services">Household Services</option> <option value="Internet Software & Services">Internet Software & Services</option> <option value="Legal">Legal</option> <option value="Logistics & Fulfillment Services">Logistics & Fulfillment Services</option> <option value="Manufacturing">Manufacturing</option> <option value="Marketing Software Provider">Marketing Software Provider</option> <option value="Media & Publishing">Media & Publishing</option> <option value="Professional Services">Professional Services</option> <option value="Real Estate">Real Estate</option> <option value="Restaurants">Restaurants</option> <option value="Retail & Ecommerce">Retail & Ecommerce</option> <option value="Technology">Technology</option> <option value="Transportation">Transportation</option> <option value="Travel & Hospitality">Travel & Hospitality</option> <option value="Other">Other</option> </select> <input name="custom_field[d439f4538071]" type="hidden" value="Industry">  </div> </div> <div class="form-group cont_COUNTRY hide-block"> <label for="1d831416c755">Country</label> <div> <select autocomplete="off" aria-label="COUNTRY" data-name="COUNTRY" class="select2 " id="1d831416c755" name="custom_fields[1d831416c755]" > <option value="AF">Afghanistan</option> <option value="AL">Albania</option> <option value="DZ">Algeria</option> <option value="AS">American Samoa</option> <option value="AD">Andorra</option> <option value="AO">Angola</option> <option value="AI">Anguilla</option> <option value="AQ">Antarctica</option> <option value="AG">Antigua and Barbuda</option> <option value="AR">Argentina</option> <option value="AM">Armenia</option> <option value="AW">Aruba</option> <option value="AU">Australia</option> <option value="AT">Austria</option> <option value="AZ">Azerbaijan</option> <option value="BS">Bahamas</option> <option value="BH">Bahrain</option> <option value="BD">Bangladesh</option> <option value="BB">Barbados</option> <option value="BY">Belarus</option> 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name="custom_field[ce9d5e6550a0]" type="hidden" value="State">  </div> </div> <div class="form-group cont_TOPIC-OF-INTERESTS hide-block"> <label for="810a8d4c125f">Topic of Interests</label> <div> <input autocomplete="off" aria-label="TOPIC-OF-INTERESTS" data-name="TOPIC-OF-INTERESTS" id="810a8d4c125f" name="custom_fields[810a8d4c125f]" type="text" class="gotowp-input-text " > <input autocomplete="off" name="custom_field[810a8d4c125f]" type="hidden" value="Topic of Interests">  </div> </div> <div class="form-group cont_REG_INT hide-block"> <label for="daee7ff8b4ab">REG_INT</label> <div> <input autocomplete="off" aria-label="REG_INT" data-name="REG_INT" id="daee7ff8b4ab" name="custom_fields[daee7ff8b4ab]" type="text" class="gotowp-input-text " > <input autocomplete="off" name="custom_field[daee7ff8b4ab]" type="hidden" value="REG_INT">  </div> </div> <div class="form-group cont_REG_FIRST hide-block"> <label for="eae976c03be0">REG_FIRST</label> <div> <input autocomplete="off" 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You can unsubscribe from communications from Search Engine Journal at any time. </p> </div> </div> <div class="col"> <div class="sej-wb-content underline font-size-18"> <div class="sej-wb-logos"> <div class="sej-wb-bnr"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/new-banner-1x-141.webp 1x, https://www.searchenginejournal.com/wp-content/uploads/2024/11/new-banner-2x-356.webp 1.5x"/> <img src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/new-banner-1x-141.png" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/new-banner-2x-356.png 1.5x" width="790" height="240" fetchpriority="high" alt="Webinar" /> </picture> </div> </div> <h1 class="m-bot-15"> AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO </h1> <div class="sej-wb-dates color-green"> <span class="sej-wb-dt"> <span style="width:32px; flex:0 0 32px; height:32px;margin-top:-4px;" class="svg-icon"> <svg width="32" height="32" role="img"> <use xlink:href="/date.svg?ver=181#calendar"/> </svg> </span> Wednesday, January 15 at 2 pm ET</span> </div> <p>With all of Google’s iterations and expansions of their generative AI SERP features, you may be wondering what this means for your business and how to tweak your approach to SEO in this evolving new reality.</p> <p>Join us for a session focused on AI Overviews and AI-organized SERPs, where we’ll be breaking down the newest developments. We’ll show you the biggest takeaways from STAT’s latest research, and demystify this evolving topic with <strong>practical advice that you can implement right away</strong>.</p> <p><strong>In this webinar, you will:</strong></p> <ul> <li>See all-new, data-driven takeaways from fresh AI Overviews research.</li> <li>Understand how AI-organized SERPs work and what to do about them.</li> <li>Learn to determine how AI-powered features are impacting your organic visibility.</li> </ul> <p>With Tom Capper, we will dive into fresh data comparing the prevalence of AI Overviews by industry, geographic location, search intent stage and more, along with what factors correlate with appearing in them.</p> <p>You’ll come away with <strong>data-driven insights</strong> to inform your strategy and learn how to determine which keywords are no longer worth your time, which AIOs are worth targeting (and how to do it), and what this all means for the future of search and SEO.</p> <p>Make sure to show up LIVE to ask Tom your most pressing questions about AI in a Q&A session you won’t want to miss.</p> <p>If you’re looking to take advantage of this new trend in search, you can’t afford to miss these insights.</p> <p>Unable to make it? Save your seat and we’ll send you a recording following the webinar.</p> <div class="m-bot-60"> <h2 class="m-top-0 m-bot-30">Speakers</h2> <div class="row gty-30"> <div class="col-lg-6 col-md-12 col-sm-6"> <div class="row ait-center"> <div class="col-auto"> <div class="sej-wb-pers"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/02/tom-capper-65c4996c413cd-sej-100x100.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/02/tom-capper-65c4996c413cd-sej.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/02/tom-capper-65c4996c413cd-sej-100x100.png" width="100" height="100" alt="Tom Capper" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/02/tom-capper-65c4996c413cd-sej.png 1.5x" /> </picture> </div> </div> <div class="col pl-0"> <h3 class="sej-wb-pers-h">Tom Capper</h3> <span class="sej-wb-pers-inf">Senior Search Scientist, STAT</span> </div> </div> </div> </div> </div> <div> <h2 class="m-top-0 m-bot-30">Host</h2> <div class="row gty-30"> <div class="col-lg-6 col-md-12 col-sm-6"> <div class="row ait-center"> <div class="col-auto"> <div class="sej-wb-pers"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/02/heather-campbell-63f5e2c3c710c-sej-100x100.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2023/02/heather-campbell-63f5e2c3c710c-sej-200x200.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2023/02/heather-campbell-63f5e2c3c710c-sej-100x100.jpg" width="100" height="100" alt=" Heather Campbell" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/02/heather-campbell-63f5e2c3c710c-sej-200x200.jpg 1.5x" /> </picture> </div> </div> <div class="col pl-0"> <h2 class="sej-wb-pers-h"> Heather Campbell</h2> <span class="sej-wb-pers-inf">Director of Marketing at Search Engine Journal</span> </div> </div> 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