Can AI Perform SEO? Experimenting With OpenAI鈥檚 GPT-3

<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> <meta charset="utf-8"/> <meta name="viewport" content="width=device-width, initial-scale=1"/> <link rel="preconnect" href="https://cmp.uniconsent.com" /> <link rel="preconnect" href="https://www.googletagmanager.com" /> <link rel="preconnect" href="https://js.hs-scripts.com" /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>Can AI Perform SEO? Experimenting With OpenAI鈥檚 GPT-3</title> <meta name="description" content="Can AI perform SEO and how does it compare to the work of seasoned SEO experts? See how this experiment using OpenAI鈥檚 GPT-3 turned out." /> <link rel="canonical" href="https://www.searchenginejournal.com/seo-experiment-gpt-3/444988/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Can AI Perform SEO? Experimenting With OpenAI's GPT-3" /> <meta property="og:description" content="Can AI perform SEO and how does it compare to the work of seasoned SEO experts? See how this experiment using OpenAI鈥檚 GPT-3 turned out." /> <meta property="og:url" content="https://www.searchenginejournal.com/seo-experiment-gpt-3/444988/" /> <meta property="og:site_name" content="Search Engine Journal" /> <meta property="article:publisher" content="http://www.facebook.com/SearchEngineJournal" /> <meta property="article:published_time" content="2022-04-22T13:45:29+00:00" /> <meta property="article:modified_time" content="2022-04-26T13:08:06+00:00" /> <meta property="og:image" content="https://www.searchenginejournal.com/wp-content/uploads/2022/04/experimenting-with-gpt-3-625f0f9a26781-sej.png" /> <meta property="og:image:width" content="1600" /> <meta property="og:image:height" content="840" /> <meta property="og:image:type" content="image/png" /> <meta name="author" content="Vincent Terrasi" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:creator" content="@VincentTerrasi" /> <meta name="twitter:site" content="@sejournal" /> 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See how this experiment using OpenAI鈥檚 GPT-3 turned out.</p> </header> <div class="sej-article-head byline" > <aside class="post-top" aria-label="author byline" role="region"> <div id="auth-inf" class="sej-auth-top no-border"> <div class="sej-auth-dtl"> <a class="sej-auth-ldtl aplink" title="Go to Author Page" href="https://www.searchenginejournal.com/author/vincent-terrasi/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-65x65.png" width="65" height="65" alt="Vincent Terrasi" srcset="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-130x130.png 1.5x" /> </picture> </a> <div class="sej-auth-rdtl"> <a class="dark-link sej-auth-h auth-long" title="Go to Author Page" href="https://www.searchenginejournal.com/author/vincent-terrasi/"> Vincent Terrasi </a> <ul class="sej-auth-t"> <li> <time datetime="2022-04-22T13:45:29+00:00"> April 22, 2022 </time> </li> <li>⋅</li> <li>9 min read</li> </ul> <div class="sej-auth-cart"> <div class="trig-top"></div> <div class="sej-auth-d"> <a class="sej-auth-dimg gray aplink" title="Go to Author Page" href="https://www.searchenginejournal.com/author/vincent-terrasi/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-65x65.png" width="65" height="65" alt="Vincent Terrasi" srcset="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-130x130.png 1.5x" /> </picture> </a> <a title="Go to Author Page" href="https://www.searchenginejournal.com/author/vincent-terrasi/" class="h3 sej-auth-dh dark-link sej-paname">Vincent Terrasi</a> <span class="sej-auth-dpos">Co-Founder DnG.ai / Expert Innovation / R&D / Data Science / Chief Product Officer at <a rel="nofollow noopener" href="https://dng.ai" onclick="__gaTrackers('send', 'event', 'Author Profile Clicks', 'Icons', 'company');">DnG</a></span> <div class="sej-auth-df"> <div> <span>Bio</span> <a title="Go to Author Page" href="https://www.searchenginejournal.com/author/vincent-terrasi/"> <span style="width:20px; flex:0 0 20px; height:20px;" class="svg-icon"> <svg width="20" height="20" role="img"> <use xlink:href="/icons.svg?ver=138#external"/> </svg> </span> </a> </div> <div> <span>Follow</span> <ul class="list-unstyled clearfix sej-asocial"> <li> <a aria-label="Subscribe to Author Feed" title="Subscribe to Author Feed" class="rss-color" href="https://www.searchenginejournal.com/author/vincent-terrasi/feed/" onclick="__gaTrackers('send', 'event', 'Author Profile Clicks', 'Icons', 'rss');" target="_blank"> <span style="width:19px; flex:0 0 19px; height:19px;" class="svg-icon"> <svg width="19" height="19" role="img"> <use xlink:href="/icons.svg?ver=138#rss"/> </svg> </span> </a> </li> <li> <a aria-label="twitter" rel="noopener" title="Follow on Twitter" class="twitter-color" href="https://twitter.com/VincentTerrasi" onclick="__gaTrackers('send', 'event', 'Author Profile Clicks', 'Icons', 'twitter');" target="_blank"> <span style="width:19px; flex:0 0 19px; height:19px;" class="svg-icon"> <svg width="19" height="19" role="img"> <use xlink:href="/icons.svg?ver=138#twitter"/> </svg> </span> </a> </li> <li> <a aria-label="linkedin" rel="noopener" title="Connect on LinkedIn" class="linkedin-color" href="https://www.linkedin.com/in/vincent-terrasi/" onclick="__gaTrackers('send', 'event', 'Author Profile Clicks', 'Icons', 'linkedIn');" target="_blank"> <span style="width:19px; flex:0 0 19px; height:19px;" class="svg-icon"> <svg width="19" height="19" role="img"> <use xlink:href="/icons.svg?ver=138#linkedin"/> </svg> </span> </a> </li> </ul> </div> </div> </div> </div> </div> </div> <ul class="sej-meta"> <li> <div class="meta-number green">483</div> <div class="meta-text">SHARES</div> </li> <li> <div class="meta-number green">27K</div> <div class="meta-text">READS</div> </li> </ul> </div> </aside> </div> <div class="sej-article entrycontent"> <figure class="sej-sthumb"> <img width="1600" height="840" src="https://www.searchenginejournal.com/wp-content/uploads/2022/04/experimenting-with-gpt-3-625f0f9a26781-sej.png" class="attachment-full size-full wp-post-image" alt="Can AI Perform SEO? Experimenting With OpenAI’s GPT-3" fetchpriority="high" decoding="async" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/04/experimenting-with-gpt-3-625f0f9a26781-sej.png 1600w, https://www.searchenginejournal.com/wp-content/uploads/2022/04/experimenting-with-gpt-3-625f0f9a26781-sej-384x202.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2022/04/experimenting-with-gpt-3-625f0f9a26781-sej-480x252.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2022/04/experimenting-with-gpt-3-625f0f9a26781-sej-680x357.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2022/04/experimenting-with-gpt-3-625f0f9a26781-sej-768x403.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2022/04/experimenting-with-gpt-3-625f0f9a26781-sej-1024x538.png 1024w" sizes="(max-width: 1600px) 100vw, 1600px" /> </figure> <div class="sej-article-content sej-has-fancy gototop-pos "> <div class="sss2_sllo_o6"> <iframe title="Special Offer" class="h334" title="iframe" src="https://www.searchenginejournal.com/wp-json/sscats/v2/stext/seo" loading="lazy" scrolling="no" id="sspcat_ifrm_v2" scrolling="no" frameBorder="0" onload="this.style.height=(this.contentWindow.document.body.scrollHeight)+'px';"></iframe> <script> iframe_a = document.getElementById('sspcat_ifrm_v2'); window.addEventListener('resize', function(){ iframe_a.style.height=(iframe_a.contentWindow.document.body.offsetHeight)+'px'; }); let s_cate_px = JSON.parse('{"facebook":["878760678812216"],"linkedin":["5808786"],"twitter":[],"google":["994466034"]}'); window.s_glob_p.twitter = [...window.s_glob_p.twitter, ...s_cate_px.twitter]; window.s_glob_p.facebook = [...window.s_glob_p.facebook, ...s_cate_px.facebook]; window.s_glob_p.linkedin = [...window.s_glob_p.linkedin, ...s_cate_px.linkedin]; window.s_glob_p.google = [...window.s_glob_p.google, ...s_cate_px.google]; //console.log(' window.s_glob_p 2', window.s_glob_p); </script> </div> <section class="sec-art"> <div id="narrow-cont"><p>AI (artificial intelligence) technology has made tremendous progress in recent years. It is now possible to assess its capacity to perform specific tasks such as generating text, images, and sound.</p> <p>Now, what if we go even further with more complicated tests, like evaluating a job, for example, or more particularly, evaluating an AI system on its <a href="https://www.searchenginejournal.com/machine-learning-ai-in-search/382454/">ability to do SEO</a>?</p><div data-total="4" id="SEJ_300x250_UnderPost_1-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="0" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_1" id="SEJ_300x250_UnderPost_1" class="sadslots"> </div> </div> </div> </div> <p>Below, we will test Generative Pre-trained Transformer 3 (GPT-3) created by OpenAI.</p> <p>Let’s keep in mind that an AI system will mimic the data on which it is trained.</p> <p>SEO has been built alongside search engine progression, and everything is well documented in blogs, books, and interviews.</p> <p>So, the AI will likely have learned from all the available SEO content.</p> <p>The tests will therefore measure the following indicators:</p> <ul> <li>Consistency in continuing an SEO topic.</li> <li>The relevance of SEO modifications.</li> <li>The ability to answer SEO questions.</li> </ul> <h2>The Consistency To Continue An SEO Topic</h2> <p>The following tests will focus on the AI system understanding an SEO situation and its ability to coherently treat the topic intelligibly and consistently.</p><div id="summita-wrapa_112" class="middle_p_txt"></div> <p>The first test will take examples that talk about SEO horror stories – that is to say, short stories that address SEO disasters – and see how the AI performs.</p> <p>I took two examples from Aleyda Solis’ site and here is what the AI-generated:</p> <p>Two examples:</p> <ul> <li>When all internal pages of the site were canonicalized to the home page. #seohorrorstories</li> <li>When someone forgot to block the site test environment… that started to be indexed. #seohorrorstories</li> </ul> <p>Results generated by OpenAI’s GPT-3 AI:</p> <ul> <li>When someone said, “I have a great idea! Let’s put our website in the footer of an unrelated website!” #seohorrorstories</li> <li>When someone forgot to check the robots.txt of the staging environment before going live. #seohorrorstories</li> <li>When someone made changes to .htaccess without telling anyone #seohorrorstories</li> <li>When we switched domains and didn’t forward the old pages for more than 60 days. #seohorrorstories</li> <li>When the client created thousands of <a href="https://www.searchenginejournal.com/what-is-thin-content-how-to-fix-it/270583/">thin content pages</a> with no value #seohorrorstories</li> <li>When the client insisted on using relational database tables as URLs (?tbl=table&id=2) #seohorrorstories</li> </ul><div data-total="4" id="SEJ_300x250_UnderPost_3-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="2" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_3" id="SEJ_300x250_UnderPost_3" class="sadslots"> </div> </div> </div> </div> <p>Analysis: The texts generated are varied and coherent.</p> <p>Moreover, after a little research, we can conclude that they are unique.</p> <p>So, the AI understood that it had to mimic a short text that talks about SEO and add the hashtag #seohorrorstories every time.</p> <p>Here is a screenshot of the complete example; we can generate endless #seohorrorstories.</p> <div style="width: 966px" class="wp-caption aligncenter"><img decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2022/04/screenshot035-624ede289ae05-sej.jpg" alt="SEO Horror stories generated by GPT-3" width="956" height="471" class="" loading="lazy"><span class="wp-caption-text"><em>Screenshot from OpenAI, April 2022</em></span></div> <p>Regarding creativity, we can go a little further in our testing and try to measure the consistency of creating a dialogue between two SEO experts.</p> <p>For the following test, we will give the AI a situation and instructions, and then ask it to generate a discussion.</p> <p>Here is the situation in which the AI will have to create a dialogue between two experts – one experienced and one beginner: When someone forgot to block the site test environment… that started to be indexed.</p> <p>Results generated by OpenAI’s GPT-3 AI:</p><div data-total="4" id="SEJ_300x250_UnderPost_4-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="3" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_4" id="SEJ_300x250_UnderPost_4" class="sadslots"> </div> </div> </div> </div> <p>Aleyda: Oh no! When did you realize this was happening?<br> Paul: I just checked the Google Analytics this morning and saw that we had some traffic coming from google.com.<br> Aleyda: That’s not good. Did you check to see if the site test environment is still being indexed?<br> Paul: Yeah, I did. And it is.<br> Aleyda: Okay, we need to take care of this right away. First, let’s check to see if there are any pages that have been indexed.<br> Paul: There are a few.<br> Aleyda: Great. Now we need to block the test environment so that Google stops indexing it.<br> Paul: How do we do that?<br> Aleyda: We can add a robots.txt file to the test environment. That will tell Google not to index any of the pages on the site.<br> Paul: Okay, that makes sense. Let’s do that.</p><div data-total="4" id="SEJ_300x250_UnderPost_5-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="4" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_5" id="SEJ_300x250_UnderPost_5" class="sadslots"> </div> </div> </div> </div> <div style="width: 935px" class="wp-caption aligncenter"><img decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2022/04/screenshot036-624edf114ad47-sej.jpg" alt="SEO Dialog generated by GPT-3" width="925" height="532" class="" loading="lazy"><span class="wp-caption-text"><em>Screenshot from OpenAI, April 2022</em></span></div> <p>Analysis: The dialog remains very coherent</p> <p>The AI system even explains how the issue was detected and proposes a solution to the problem of indexing a pre-production site with a robots.txt.</p> <p>Next, let’s take one of the #seohorrorstories invented by AI and generate the associated dialogue.</p> <p>Here is the new situation: When the client created thousands of thin content pages with no value.</p> <p>Results generated by OpenAI’s GPT-3 AI:</p> <p>Aleyda: Well, this is a bit of a problem. You’ve created a lot of thin content pages that don’t really offer any value to users.<br> Paul: Yeah, I know. I was just trying to stuff as many keywords as possible onto the website.<br> Aleyda: Unfortunately, that’s not going to help your SEO. In fact, it could actually hurt your ranking.<br> Paul: So what should I do?<br> Aleyda: You need to create higher quality content that provides value to users. That’s what will help you rank higher in the search engines.</p><div data-total="4" id="SEJ_300x250_UnderPost_6-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="5" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_6" id="SEJ_300x250_UnderPost_6" class="sadslots"> </div> </div> </div> </div> <div style="width: 946px" class="wp-caption alignnone"><img decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2022/04/screenshot037-624edfc1e2ce9-sej.jpg" alt="AI generated results" width="936" height="469" class="" loading="lazy"><span class="wp-caption-text"><em>Screenshot from OpenAI, April 2022</em></span></div> <p>Analysis: Once again, the AI manages to create a real dialogue by explaining why creating thin content doesn’t work for SEO and even recommends solutions.</p> <p>We can conclude that the AI system can speak about SEO rigorously and precisely, but can it also make relevant SEO modifications to a text?</p> <p>As it happens, GPT-3 offers a text editing mode that has been available since March 2022.</p> <p>Let’s get testing.</p> <h2>The Relevance Of SEO Modifications</h2> <p>The first test will ask the AI to replace a link anchor with something more marketable to highlight a product better.</p> <p>Results generated by OpenAI’s GPT-3 AI:</p> <div style="width: 805px" class="wp-caption aligncenter"><img decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2022/04/en-test1-624efb6929fab-sej.jpg" alt="SEO edition with GPT-3" width="795" height="442" class="" loading="lazy"><span class="wp-caption-text"><em>Screenshot from OpenAI, April 2022</em></span></div> <p>Analysis: The test is relatively successful.</p> <p>Here, the AI replaces “mahogany-paneled steakhouses” with “best steaks New York,” considering the context.</p> <p>The solution works regardless of the number of links.</p> <p>Next, the second test consists of completing two simultaneous tasks: Asking the AI to change the link anchor but adding the H1 tag with a title to the beginning of the document.</p><div data-total="4" id="SEJ_300x250_UnderPost_7-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="6" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_7" id="SEJ_300x250_UnderPost_7" class="sadslots"> </div> </div> </div> </div> <p>Results generated by OpenAI’s GPT-3 AI:</p> <div style="width: 880px" class="wp-caption aligncenter"><img decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2022/04/en-test2-624efb75ad84b-sej.jpg" alt="AI generated results for H1 tag" width="870" height="469" class="" loading="lazy"><span class="wp-caption-text"><em>Screenshot from OpenAI, April 2022</em></span></div> <p>Analysis: Once again, the test is successful, and you can apply the results to thousands of documents. A title that summarizes the document is added in the right place.</p> <p>Finally, we’ll ask the AI to add a list of three relevant links using the <ul><li> tags.</p> <div style="width: 846px" class="wp-caption aligncenter"><img decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2022/04/en-test3-624efb837b559-sej.jpg" alt="AI generated results for adding relevant links" width="836" height="460" class="" loading="lazy"><span class="wp-caption-text"><em>Screenshot from OpenAI, April 2022</em></span></div> <p>Analysis: Once again, the format is well respected and the anchors are consistent.</p> <p>The links are fictitious, but one could easily have GPT-3 pick from a link database to use real links.</p> <p>In short, GPT-3 is good at contextually editing text when given the right instructions. This could represent a great time-saving measure in regards to large-scale modifications.</p> <h2>The Ability To Answer SEO Questions</h2> <p>Now we’re going to test the SEO knowledge of an AI system.</p> <p>I chose to use <a href="https://www.brightedge.com/blog/seo-quiz" target="_blank" rel="noopener">BrightEdge’s SEO test</a>, but could have used any test:</p><div data-total="4" id="SEJ_300x250_UnderPost_8-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="7" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_8" id="SEJ_300x250_UnderPost_8" class="sadslots"> </div> </div> </div> </div> <p>As with each of the previous tests, we used the GPT-3 OpenAI technology to answer the questions in an SEO MCQ. The number of correct answers measures test quality.</p> <div style="width: 898px" class="wp-caption aligncenter"><img decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2022/04/screenshot041-624f0578ad6b7-sej.jpg" alt="AI choose the best answer" width="888" height="428" class="" loading="lazy"><span class="wp-caption-text"><em>Screenshot from OpenAI, April 2022</em></span></div> <p>Below, we see how each question is presented to the AI; the text highlighted in green represents the answer it has chosen.</p> <p>BrightEdge provides the table of questions with correct answers in one column and the answer chosen by the AI in the adjacent column:</p> <div style="width: 1019px" class="wp-caption aligncenter"><img decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2022/04/be-quizz-v2-624ef83fd5213-sej.png" alt="AI can answer a SEO quizz" width="1009" height="775" class="" loading="lazy"><span class="wp-caption-text"><em>Screenshot by author, April 2022</em></span></div> <p>The GPT -3 results are encouraging: the AI scores 16/20, and even then, it lacks context on where it goes wrong.</p> <p>Now, let’s ask the AI about recent updates from Google regarding the <a href="https://www.searchenginejournal.com/google-mum-new-technology-for-complex-search-queries/407725/">release of Google MUM</a> on May 18, 2021.</p> <div style="width: 714px" class="wp-caption aligncenter"><img decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2022/04/screenshot042-624f07c3b9a5b-sej.jpg" alt="Google mum question" width="704" height="291" class="" loading="lazy"><span class="wp-caption-text"><em>Screenshot from OpenAI, April 2022</em></span></div> <p>What is the first purpose of Google MUM?</p> <p>Again, as you can see, the AI answers perfectly.</p> <p>In short, we have a real SEO response engine if asking very specific questions.</p> <h2>The Limitations</h2> <p>Now, we can look at the limitations of AI-driven SEO.</p> <p>Here is a non-exhaustive list:</p> <p><strong>The AI’s capability to fix unknown or poorly documented problems. </strong></p> <p>Often, in the SEO business, it is time-consuming and tedious to understand what actually happened when a problem occurs and sometimes there will never be an explanation. AI cannot find solutions with data not part of its analysis.</p> <p><strong>The ability to take into account everything that exists. </strong></p> <p>There are often many constraints on what has already been done or tested on a site or a set of sites. Therefore, it is currently impossible to provide all the source codes and project documentation to an AI system to find an accurate answer that considers all the existing information.</p> <p><strong>Being able to measure the true quality of content or an idea by its originality or its representation of the current situational context. </strong></p> <p>AI systems do not yet work in real-time, lacking originality and creativity. As a result, the true measure of the quality of content is currently minimal. It is often humans who evaluate quality content. AIs generally detect spam and poor-quality content.</p> <p>To summarize, an AI system can outperform a novice SEO or a person with little SEO knowledge, but it will still have a long way to go to replace an experienced SEO expert.</p> <p>Overall, the AI and human duo will always remain the best combo, with the human focusing on the tasks with the highest added value.</p> <p>In conclusion, all seasoned SEO experts are far above an AI SEO.</p> <p><strong>More resources:</strong></p> <ul> <li><a href="https://www.searchenginejournal.com/google-says-ai-generated-content-is-against-guidelines/444916/"> Google Says AI Generated Content Is Against Guidelines</a></li> <li><a href="https://www.searchenginejournal.com/google-ai-safe-search/444006/">Google Explains How AI Keeps Search Safe Via MUM & BERT</a></li> <li><a title="Download Now" href="https://www.searchenginejournal.com/technical-seo/?itm_source=ebooks-landing-page" target="_blank">Advanced Technical SEO: A Complete Guide</a></li> </ul> <hr> <p><em>Featured Image: Shutterstock/metamorworks</em></p> </div> </section> <div id="bcats" class="bottom-cat narrow-cont"> <span class="sej-category boxed cat-label">Category</span> <a class="sej-category boxed" href="https://www.searchenginejournal.com/category/seo/">SEO</a> <a class="sej-category boxed" href="https://www.searchenginejournal.com/category/content/creation/">Content Creation</a> </div> </div> </div> </article> <div class="sej-under-post sej-under-post_1"> <div class="clear floater text-center sss2_sllo_o3"> <div class="sej-unit post-below-unit max-w-100 inline" id="SEJ_MediaNet_Unit-parent"> <div id='SEJ_MediaNet_Unit' class="sadslots mmh-90"> </div> <div class='avert-text text-center'><span>ADVERTISEMENT</span></div> </div> </div> <div class="sej-abio bg-cultured"> <div class="sej-abio-l"> <div> <a id="author-inf2" class="sej-abio-img" href="https://www.searchenginejournal.com/author/vincent-terrasi/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-100x100.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-200x200.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-100x100.png" width="100" height="100" alt="Vincent Terrasi" srcset="https://www.searchenginejournal.com/wp-content/uploads/2021/05/profil-6092ae5fa41c7-200x200.png 1.5x" /> </picture> </a> </div> <a class="sej-abio-f" href="https://www.searchenginejournal.com/author/vincent-terrasi/"> Read Full Bio </a> </div> <div class="sej-abio-r"> <a class="sej-abio-h h2 dark-link" id="author-inf3" href="https://www.searchenginejournal.com/author/vincent-terrasi/"> Vincent Terrasi </a> <span class="sej-abio-pos">Co-Founder DnG.ai / Expert Innovation / R&D / Data Science / Chief Product Officer at <a rel="nofollow noopener" href="https://dng.ai" onclick="__gaTrackers('send', 'event', 'Author Profile Clicks', 'Icons', 'company');">DnG</a></span> <p class="sej-abio-p text-left"> Vincent Terrasi is the Co-founder and CTO at Draft&Goal. 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Can AI Perform SEO? Experimenting With OpenAI鈥檚 GPT-3