CINXE.COM

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</ul></div></div> </div> </div> <script> jQuery(document).ready(function($) { if ($('#header').hasClass('has-masthead')) { var paddingTop = parseInt($('.hero-content').css('padding-top').replace('px', '')); $('.hero-content').css('padding-top', paddingTop + 46 + 'px'); } }); </script> </header> <div id="container" class=""> <main id="content" role="main">  <div id="case-study-hero" class="bg-heroGradient-sm sm:bg-heroGradient pb-sm-vertical md:pb-md-vertical lg:pb-lg-vertical xl:pb-xl-vertical pt-sm-vertical-hero-top md:pt-md-vertical-hero-top lg:pt-lg-vertical-hero-top xl:pt-xl-vertical-hero-top relative"> <div class="bg-gray-100 w-full h-full absolute top-0 left-0 -z-[1]"></div> <div class="container mx-auto"> <div class="case-study-hero-content grid grid-cols-12 gap-6"> <div class="col-span-12 md:col-span-7 flex flex-col justify-center"> <h1 class="text-mobile-6xl md:text-6xl text-white font-header mt-[15px] mb-[45px] leading-[100%] md:leading-h1">AB InBev Unifies Data for Personalization at Global Scale</h1> <span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 text-white"></span> <div class="cta-row block sm:flex flex-row items-center">  <a href="https://get.treasuredata.com/rs/714-XIJ-402/images/abinbev-case-study-treasure-data.pdf?_gl=1*tkgilc*_ga*ODc3OTQ0ODIxLjE3MTM4MTcyNzQ.*_ga_6E2G020VBJ*MTcxNDA1NTM1MS4xMy4xLjE3MTQwNTY4NzIuNDIuMC4w" class="cta-block-link btn-primary text-white w-fit mx-auto sm:mx-0 inline-block !mr-[15px]">Read the story</a>  </div> </div> <div class="col-span-12 md:col-span-5 flex flex-col justify-center"> <img src="https://www.treasuredata.com/wp-content/uploads/2021/06/hero-image.png" alt="Hero Image" class="w-full rounded-[20px]"> </div> </div> </div> </div> <div id="customer-points" class="bg-gray-100 py-[60px]"> <div class="container mx-auto md:flex justify-between md:space-x-4"> <div class="info-col w-215 mb-[30px] md:mb-0"> <h5 class="text-blue-100 text-md font-bold mb-[15px]">Customer</h5> <img class="max-w-[215px]" src="https://www.treasuredata.com/wp-content/uploads/2023/03/Anheuser-Busch_InBev_Logo_2022.svg.png" alt="Customer Logo" /> </div> <div class="info-col mb-[30px] md:mb-0"> <h5 class="text-blue-100 text-md font-bold mb-[15px]">Region</h5> <span class="info-text">Global</span> </div> <div class="info-col mb-[30px] md:mb-0"> <h5 class="text-blue-100 text-md font-bold mb-[15px]">Industry</h5> <span class="info-text">CPG</span> </div> <div class="info-col mb-[30px] md:mb-0"> <h5 class="text-blue-100 text-md font-bold mb-[15px]">Key use cases</h5> <span class="info-text leading-[200%]"><ul> <li>Break down data silos and unify data</li> <li>Global data security and compliance</li> <li>Achieve personalization at scale</li> <li>Real-time marketing capabilities</li> </ul> </span> </div> </div> </div> <div class="post-container container mx-auto !pt-[80px] grid grid-cols-12 gap-6"> <div class="entry-content col-span-12 lg:col-span-9" itemprop="mainEntityOfPage">  <div id="stat-props" class="md:grid lg:grid-cols-3 grid-cols-2 gap-6 mb-[80px]"> <div class="col-span-1 py-[40px] px-[30px] rounded-[20px] md:mb-0 mb-[30px]" style="border: 1px solid #3A61FF"> <div class="numeric-value text-mobile-5xl lg:text-4xl xl:text-5xl font-medium mb-[10px]"> 2,000+ </div> <div class="supporting-text text-blue-100 leading-[140%]"> data sources unified, including more than 70 ecommerce sources </div> </div> <div class="col-span-1 py-[40px] px-[30px] rounded-[20px] md:mb-0 mb-[30px]" style="border: 1px solid #3A61FF"> <div class="numeric-value text-mobile-5xl lg:text-4xl xl:text-5xl font-medium mb-[10px]"> 42 </div> <div class="supporting-text text-blue-100 leading-[140%]"> countries deployed Treasure Data CDP </div> </div> <div class="col-span-1 py-[40px] px-[30px] rounded-[20px] md:mb-0 mb-[30px]" style="border: 1px solid #3A61FF"> <div class="numeric-value text-mobile-5xl lg:text-4xl xl:text-5xl font-medium mb-[10px]"> 90M </div> <div class="supporting-text text-blue-100 leading-[140%]"> unique customer records </div> </div> </div> <meta itemprop="description" content="Learn about the customer data transformation of AB InBev, the company behind Anheuser-Busch and beloved brands."> <div class="post-wrapper"> <div class="post-body"> <div class="heading-text el-text"> <h5 class="h1"><b>Executive summary</b></h5> </div> <div class="clear"> </div> <div class="uncode_text_column"> <p>To drink in the full extent of the customer data that helps run Anheuser-Busch InBev—the global leader in beer—can be a heady experience. The company behind such prominent beer brands as Budweiser, Bud Light, Corona, Stella Artois, and Beck’s operates in over 50 countries and generates more than $54 billion USD in revenue annually.</p> <p>These operations rely on more than 2,000 different data sources (Including DMP (data management platform), mobile, social media, data lakes, ecommerce, analytics, customer support and others) and more than 90 million unique customer records — with the Treasure Data Enterprise Customer Data Platform (CDP) to manage it all.</p> </div><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>Treasure Data is our center of marketing…our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers.</p><cite><strong>Luiz Gama</strong><br>Senior Global Martech Manager<br>AB InBev<br></cite></blockquote><div class="vc_row hsz limit-width row-container" data-parent="true" data-section="5"> <div class="row row-parent" data-imgready="true"> <div class="row-inner"> <div class="pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"> <div class="uncol style-light"> <div class="uncoltable"> <div class="uncell no-block-padding"> <div class="uncont"> <div class="row-internal row-container"> <div class="row row-child"> <div class="row-inner"> <div class="pos-middle pos-center align_left column_child col-lg-5 single-internal-gutter"> <div class="uncol style-light unexpand"> <div class="uncoltable"> <div class="uncell no-block-padding"> <div class="uncont"> <div class="heading-text el-text"> <h5 class="h3">Challenges</h5> </div> <div class="clear"> </div> <div class="uncode_text_column"> <p>When global beverage giant AB InBev first started its digital transformation, the company’s goals were threefold: manage and administer its worldwide data assets securely and in compliance with all applicable laws, break down silos by integrating data from more than 2,000 data sources and platforms, and achieve personalization at scale for all of its markets.</p> <p>With the multinational nature of AB InBev’s business—along with strict local regulations on both customer data and alcoholic beverages—it was clear that managing AB InBev’s consumer data worldwide required technology that could scale. It was also time to bust data silos company-wide, while still respecting increasingly stiff regulations on data privacy, security, and data export.</p> <p>Plus, the company wanted to make it easy for its marketers around the world to look at their country dashboards, pull out insights, and respond more quickly. Its leaders wanted to further accelerate its ongoing digital transformation. And, it wanted to understand the rapid shifts in consumer behavior, and market accordingly.</p> </div> </div> </div> </div> </div> </div> <div class="pos-top pos-center align_left column_child col-lg-1 tablet-hidden mobile-hidden single-internal-gutter"> <div class="uncol style-light"> <div class="uncoltable"> <div class="uncell no-block-padding"> <div class="uncont"> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="vc_row hsz limit-width row-container" data-parent="true" data-section="6"> <div class="row row-parent" data-imgready="true"> <div class="row-inner"> <div class="pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"> <div class="uncol style-light"> <div class="uncoltable"> <div class="uncell no-block-padding"> <div class="uncont"> <div class="row-internal row-container"> <div class="row row-child"> <div class="row-inner"> <div class="pos-top pos-center align_left column_child col-lg-1 tablet-hidden mobile-hidden single-internal-gutter"> <div class="uncol style-light"> <div class="uncoltable"> <div class="uncell no-block-padding"> <div class="uncont"> </div> </div> </div> </div> </div> <div class="pos-middle pos-center align_left column_child col-lg-5 single-internal-gutter"> <div class="uncol style-light unexpand"> <div class="uncoltable"> <div class="uncell no-block-padding"> <div class="uncont"> <div class="heading-text el-text"> <h5 class="h3">Solution</h5> </div> <div class="clear"> </div> <div class="uncode_text_column"> <p>Treasure Data CDP integrated data from more than 2,000 different sources and platforms into unified customer records, eliminating the silos that had hampered marketing in the past. Marketers can now view customer data analytics, set up campaigns, and control everything from a single interface. Smart attributes help with segmentation and predicting customer behavior.</p> <p>Plus, Treasure Data’s security and data privacy capabilities make compliance easier everywhere AB InBev does business. Now AB InBev can use its CDP to accelerate digital transformation in marketing and beyond.</p> </div> <h5>Results</h5> <p>With Treasure Data, AB InBev can:</p> <ul> <li>Consolidate siloed data into 90 million unique customer data records and 24.8 million direct-to-consumer records</li> <li>Leverage smart attributes to improve segmentation</li> <li>Use security and administration features to ensure proper access and protect privacy and security</li> <li>Help marketers close sales quickly with real-time signaling capabilities</li> <li>Accelerate digital transformation by integrating more than 2,000 data sources</li> <li>Gives marketers powerful controls like a single, easy-to-use interface for everything from analytics to orchestration</li> </ul> <p>AB InBev’s Treasure Data CDP implementation now unifies customer data from more than 2,000 sources, including more than 70 e-commerce sources and sites for 90 million unique records. This includes 24.8 million unique direct-to-consumer records that fuel the company’s emerging DTC business.</p> <p>Unifying data has been nothing short of transformational for AB InBev. “The ability to manage everything in one single product interface is incredible for us. It’s much easier now for us to have a complete overview of our consumer data,” said AB InBev. “We don’t need to work to connect multiple thousands of sources and platforms. We have everything to generate insights. Everything’s inside Treasure Data, so we just need to go deep inside our data in a single place and the insights are there.”</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="wp-block-td-cta-banner"><div id="cta-banner-5d7ca4b5-e965-4f4b-a1e7-2e547e213573" class="cta-block cta-banner--pill py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical bg-white"><div class="container mx-auto"><div class="cta-banner-content block-container mx-auto md:py-[40px] lg:py-[80px] md:px-[100px] justify-between md:items-center lg:flex bg-colorGradient1 text-white p-6"><div class="cta-banner-text "><h3 class="text-heading relative title font-header font-light xtext-5xl xpy-4 leading-[1.3] tracking-wide pr-[40px] flex md:flex lg:flex"><span class="fontstyle0">Explore Treasure Data CDP for retail</span> </h3></div><div class="cta-container block sm:flex flex-row"><div class="flex-col justify-center flex md:flex lg:flex"><a class="btn-primary-clear text-mobile-button lg:text-button w-fit btn-primary-clear outline text-white" href="https://www.treasuredata.com/industries/retail/">Learn more</a></div></div></div></div></div></div> </div> </div> </div> <div class="col-span-12 lg:col-span-3" id="sidebar-container"> <div class="blog-detail-sidebar lg:pl-[20px]" id="sticky-sidebar"> <div class="share-box mb-[40px]"> <span class="share-title">Share this story:</span> <div class="social-icons flex items-center mt-[20px]"> <a class="mr-[20px] social-icon" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.treasuredata.com/customers/ab-inbev&title=Anheuser-Busch InBev" target="_blank"> <img src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/linkedin.svg" alt="Share on LinkedIn"> </a> <a class="mr-[20px] social-icon" href="https://www.facebook.com/sharer/sharer.php?u=https://www.treasuredata.com/customers/ab-inbev" target="_blank"> <img src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/facebook.svg" alt="Share on Facebook"> </a> <a class="mr-[20px] social-icon" href="https://twitter.com/share?url=https://www.treasuredata.com/customers/ab-inbev&text=Anheuser-Busch InBev" target="_blank"> <img src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/x.svg" alt="Share on Twitter"> </a> </div> </div> <span class="blog-form-title leading-[140%] block mb-[25px]">Get Treasure Data blogs, news, use cases, and platform capabilities:</span> <div class="blog-form form-fill"> <form id="mktoForm_2735" class="mx-auto !w-full"></form> <script src="//get.treasuredata.com/js/forms2/js/forms2.min.js"></script> <script> MktoForms2.loadForm("//get.treasuredata.com", "714-XIJ-402", 2735); </script> <script> var grSubmitForm = function() { MktoForms2.whenReady(function(form) { form.submittable(true); form.addHiddenFields({ "spamCheck": "" }); var v = grecaptcha.getResponse(); form.vals({ "spamCheck": v }); form.submit(); }); }; var $=jQuery.noConflict(); setTimeout(() => { if (typeof MktoForms2 !== 'undefined' && $.isPlainObject(MktoForms2) === true) { console.log('Timeout has occurred'); MktoForms2.whenReady(function(form) { console.log("Form is ready"); $('.mktoButtonRow').before('<div id="recaptchaContainer" class="g-recaptcha" data-sitekey=' + "6Ldmr40UAAAAAGgV9pqqfwXF_WC-DupZ09Rkdm_p" + ' data-size="invisible" data-callback="grSubmitForm">'); form.submittable(false); form.onValidate(function(passed) { if(form.getFormElem().find(".mktoTemplateBox").length) { console.log("KV: No need for recaptcha"); return true; } console.log("Form was validated", passed); console.log("Executing recaptcha", grecaptcha); if (!passed) { return; } else { grecaptcha.execute(); } }); $.getScript("https://www.google.com/recaptcha/api.js", function(data, textStatus, jqxhr) { console.log("Recaptcha Code was loaded."); }); }); } }, 500); </script> </div> </div> </div> </div>   <div class="quote-wrapper bg-navy-100 text-white py-[100px]"> <div class="quotes relative container mx-auto md:py-[80px]"> <div class="quote-inner relative px-[20px]"> <span class="quote-open font-header absolute text-[50px] left-0">“</span> <p class="quote-body text-[50px] font-header leading-[125%] mb-[30px]">Before, we weren’t able to connect all our data signals. 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"RC_First_Content__c": "First_UTM_Content__c", "RC_First_Campaign__c": "First_UTM_Campaign__c", "RC_First_Term__c": "First_UTM_Term__c", "RC_Acquisition_Source__c": "Initial_UTM_Source__c", "RC_Acquisition_Medium__c": "Initial_UTM_Medium__c", "RC_Acquisition_Content__c": "utmcontent", "RC_Acquisition_Campaign__c": "Initial_UTM_Campaign__c", "RC_Acquisition_Term__c": "utmterm", "RC_Recent_Source__c": "Most_Recent_UTM_Source__c", "RC_Recent_Medium__c": "Most_Recent_UTM_Medium__c", "RC_Recent_Content__c": "mostRecentUTMContent", "RC_Recent_Campaign__c": "Most_Recent_UTM_Campaign__c", "RC_Recent_Term__c": "mostRecentUTMTerm", "ARM_First_Referrer": "referrer", "ARM_Last_Referrer": "mostRecentReferrer", "RC_Acquisition_Channel__c": "storeRecentUTMCampaign", "RC_Recent_Channel__c": "storeRecentUTMMedium" }, { "@zoneType": "munchkinId", "@zoneValue": "312-SAX-488", "@zoneComment": "IPG", "RC_Recent_Source__c": "arm_mostrecentleadsource", "RC_Recent_Medium__c": "arm_mostrecentsourcemedium", "RC_Recent_Content__c": "arm_mostrecentsourcecontent", "RC_Recent_Campaign__c": "arm_mostrecentsourcecampaign", "RC_Recent_Term__c": "arm_mostrecentsourceterm", "ARM_Last_Shortened_Hostname": "LeadSource", "ARM_Last_Referrer": "mostRecentWebReferrer", "ARM_Last_Referrer_Domain": "mostRecentReferrerDomain" } ] } }; addScript({ type: 'application/json', id: 'CP_TouchHistoryOptions' }, JSON.stringify(insertHTML), function() {}); addScript({ src: '//du4pg90j806ok.cloudfront.net/js/touch-history/dist/conversionpath-0.4.3.min.js?0070', type: 'text/javascript' }, '', function() { var cpInitial = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_initial'))); //Check if each JSON node exists. If it does, change values within it as prescribed if (typeof(cpInitial.ARM_First_Entry_Page_URL) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_URL"]; } if (typeof(cpInitial.ARM_First_Entry_Page_Title) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_Title"]; } if (typeof(cpInitial.ARM_First_Entry_Page_Description) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_Description"]; } if (typeof(cpInitial.ARM_First_Facebook_Title) !== 'undefined') { cpInitial.ARM_First_Facebook_Title = cpInitial.ARM_First_Facebook_Title.substring(0, 50); } if (typeof(cpInitial.ARM_First_Referrer) !== 'undefined') { cpInitial.ARM_First_Referrer = cpInitial.ARM_First_Referrer.substring(0, 50); } if (typeof(cpInitial.RC_First_Campaign__c) !== 'undefined') { cpInitial.RC_First_Campaign__c = cpInitial.RC_First_Campaign__c.substring(0, 100); } if (typeof(cpInitial.RC_First_Adgroup__c) !== 'undefined') { cpInitial.RC_First_Adgroup__c = cpInitial.RC_First_Adgroup__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Channel__c) !== 'undefined') { cpInitial.RC_First_Channel__c = cpInitial.RC_First_Channel__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Content__c) !== 'undefined') { cpInitial.RC_First_Content__c = cpInitial.RC_First_Content__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Term__c) !== 'undefined') { cpInitial.RC_First_Term__c = cpInitial.RC_First_Term__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Source__c) !== 'undefined') { cpInitial.RC_First_Source__c = cpInitial.RC_First_Source__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Medium__c) !== 'undefined') { cpInitial.RC_First_Medium__c = cpInitial.RC_First_Medium__c.substring(0, 50); } //Write values back into the correct cookie and reset the expiration date to +60 days var cookieName = 'cpTouchHist_initial'; var cookieValue = encodeURIComponent(JSON.stringify(cpInitial)); var myDate = '60'; var d = new Date(); d.setTime(d.getTime() + (60 * 24 * 60 * 60 * 1000)); var expires = "expires=" + d.toUTCString(); var domainName = "." + jQuery('#domainName').val(); document.cookie = cookieName + "=" + cookieValue + ";" + expires + ";domain=" + domainName + ";path=/"; var cpRecent = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_recent'))); //Check if each JSON node exists. If it does, change values within if as prescribed if (typeof(cpRecent.RC_Recent_Medium__c) !== 'undefined') { cpRecent.RC_Recent_Medium__c = cpRecent.RC_Recent_Medium__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Source__c) !== 'undefined') { cpRecent.RC_Recent_Source__c = cpRecent.RC_Recent_Source__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Source_Detail__c) !== 'undefined') { delete cpRecent["RC_Recent_Source_Detail__c"]; } if (typeof(cpRecent.RC_Recent_Campaign__c) !== 'undefined') { cpRecent.RC_Recent_Campaign__c = cpRecent.RC_Recent_Campaign__c.substring(0, 100); } if (typeof(cpRecent.RC_Recent_Term__c) !== 'undefined') { cpRecent.RC_Recent_Term__c = cpRecent.RC_Recent_Term__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Content__c) !== 'undefined') { cpRecent.RC_Recent_Content__c = cpRecent.RC_Recent_Content__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Adgroup__c) !== 'undefined') { cpRecent.RC_Recent_Adgroup__c = cpRecent.RC_Recent_Adgroup__c.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Entry_Page_URL) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_URL"]; } if (typeof(cpRecent.ARM_Last_Entry_Page_Title) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_Title"]; } if (typeof(cpRecent.ARM_Last_Entry_Page_Description) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_Description"]; } if (typeof(cpRecent.ARM_Last_Referrer) !== 'undefined') { cpRecent.ARM_Last_Referrer = cpRecent.ARM_Last_Referrer.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Full_Querystring) !== 'undefined') { delete cpRecent["ARM_Last_Full_Querystring"]; } if (typeof(cpRecent.ARM_Last_Shortened_Hostname) !== 'undefined') { cpRecent.ARM_Last_Shortened_Hostname = cpRecent.ARM_Last_Shortened_Hostname.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Referrer_Domain) !== 'undefined') { cpRecent.ARM_Last_Referrer_Domain = cpRecent.ARM_Last_Referrer_Domain.substring(0, 50); } if (typeof(cpRecent.ARM_IPG_Copy_Last_Referrer) !== 'undefined') { cpRecent.ARM_IPG_Copy_Last_Referrer = cpRecent.ARM_IPG_Copy_Last_Referrer.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Channel__c) !== 'undefined') { cpRecent.RC_Recent_Channel__c = cpRecent.RC_Recent_Channel__c.substring(0, 50); } //Write values back into the correct cookie and reset the expiration date to +1 day //setCookie('cpTouchHist_recent', encodeURIComponent(JSON.stringify(cpRecent)), 60); var cookieName_second = 'cpTouchHist_recent'; // var cookieValue_second = encodeURIComponent(JSON.stringify(cpRecent)); var cookieValue_second = JSON.stringify(cpRecent); console.log('cpTouchHist_recent:' + cookieValue_second); var myDate_second = '60'; var myDate_second = '1'; var d_second = new Date(); d_second.setTime(d_second.getTime() + (myDate_second * 24 * 60 * 60 * 1000)); var expires_second = "expires=" + d_second.toUTCString(); var domainName_second = "." + jQuery('#domainName').val(); document.cookie = cookieName_second + "=" + decodeURI(cookieValue_second) + ";" + expires_second + ";domain=" + domainName_second + ";path=/"; //Control values of cpTouchHist_rolling var cpRolling = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_rolling'))); //Check if each JSON node exists. If it does, change values within it as prescribed if (typeof(cpRolling.RC_Acquisition_Source__c) !== 'undefined') { cpRolling.RC_Acquisition_Source__c = cpRolling.RC_Acquisition_Source__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Source_Detail__c) !== 'undefined') { delete cpRolling["RC_Acquisition_Source_Detail__c"]; } if (typeof(cpRolling.RC_Acquisition_Term__c) !== 'undefined') { cpRolling.RC_Acquisition_Term__c = cpRolling.RC_Acquisition_Term__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Content__c) !== 'undefined') { cpRolling.RC_Acquisition_Content__c = cpRolling.RC_Acquisition_Content__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Campaign__c) !== 'undefined') { cpRolling.RC_Acquisition_Campaign__c = cpRolling.RC_Acquisition_Campaign__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Medium__c) !== 'undefined') { cpRolling.RC_Acquisition_Medium__c = cpRolling.RC_Acquisition_Medium__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Channel__c) !== 'undefined') { cpRolling.RC_Acquisition_Channel__c = cpRolling.RC_Acquisition_Channel__c.substring(0, 50); 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