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class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"> <div class="wistia_embed wistia_async_n0bm3ngvp8 seo=false videoFoam=true" style="height:100%;position:relative;width:100%"> <div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"> <img src="https://fast.wistia.com/embed/medias/n0bm3ngvp8/swatch" style="filter:blur(8px) grayscale(50%);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" loading="lazy"> </div> </div> </div> </div> </div></div></header> <section class="section section--theme-deep-indigo section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-12 grid__item--tablet-up-offset-1"> <h2 class=heading--2--theme-deep_indigo>Unexpected is the new normal</h2> <div class="ct-text-block__columns-2"><p>The only constant in commerce is change. And the only way forward is to adapt. In the past year, we’ve seen millions of businesses display resilience in the face of the unexpected, contributing to over <a class='body-link' rel='nofollow' target='_blank' href=https://www.statista.com/study/70406/retail-market-worldwide/ >$27 trillion USD</a> of retail sales worldwide. But 64% of global businesses are still recovering from the negative impact of the pandemic.<sup>*</sup></p> <p>Economic obstacles from the pandemic were compounded further in 2022, when the Russia-Ukraine war led to sanctions that delayed or halted trade altogether. The fiscal instability is driving the highest inflation in <a class='body-link' rel='nofollow' target='_blank' href=https://www.freightwaves.com/news/russia-ukraine-conflict-could-lead-to-global-e-commerce-disruptions >40 years</a>.</p> <p>Online shopping jumped <a class='body-link' rel='nofollow' target='_blank' href=https://www.forbes.com/sites/johnkoetsier/2020/06/12/covid-19-accelerated-e-commerce-growth-4-to-6-years/?sh=bcd4c2e600fa >77% year over year</a> just months into the pandemic, accelerating the innovation and adoption of digital commerce by half a decade. Shopping, working, and socializing online became commonplace.</p> <p>But after years of lockdowns and restrictions, people now crave meaningful connection across all facets of life—including commerce. Physical spaces make those points of connection between merchants and customers possible, including online and offline commerce.</p> <p>As brands grapple with the challenges in 2023, they'll need to respond by adding flexibility to their products, plans, and policies. With an economic recession on the horizon, being agile has never been more important. This report outlines the global trends equipping brands to confront the unexpected.</p> <p><small><i>All values are in U.S. dollars</i></small></p> </div> </div></div></section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <h2 class=heading--2--theme-white>The economic outlook forces ecommerce businesses to brace for a sluggish economy</h2> <div class="ct-text-block__columns-1"><p>While commerce growth is slowing, total retail sales in 2022 have climbed <a class='body-link' rel='nofollow' target='_blank' href=https://www.statista.com/study/70406/retail-market-worldwide/ >15% since 2020</a>, and they're projected to reach more than $31 trillion in 2025. But it will be a slow climb.</p> </div> </div></div></section> <section class="section section--theme-platinum section--size-lg ct-chart__fullwidth"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <h3>Projected retail sales growth worldwide from 2020 to 2025</h3> <span class="image lazyload-image ct-chart--image hide--tablet hide--desktop" style="max-width: 273px; max-height: 170px;"><span class="lazyload-image__placeholder" style="padding-bottom: 62.2711%"><img alt="Global retail sales shrank by 2.9% in 2020 then grew by 9.7% in 2021. Growth will slow from 5% in 2022 to 4.1% by 2025." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-retail-sales-mobile-9c8cda59f1d52487d2825edc4938c1f8945bd46bf1a3b415c79f2617fb83f404.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-retail-sales-mobile-9c8cda59f1d52487d2825edc4938c1f8945bd46bf1a3b415c79f2617fb83f404.svg" alt="Global retail sales shrank by 2.9% in 2020 then grew by 9.7% in 2021. Growth will slow from 5% in 2022 to 4.1% by 2025." role="img" /></noscript></span></span> <span class="image lazyload-image hide--mobile ct-chart--image" style="max-width: 933px; max-height: 470px;"><span class="lazyload-image__placeholder" style="padding-bottom: 50.3751%"><img alt="Global retail sales shrank by 2.9% in 2020 then grew by 9.7% in 2021. Growth will slow from 5% in 2022 to 4.1% by 2025." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-retail-sales-desktop-14630a7ef5c3a344955e38ecdb1f92eac7363f52fe9c499f9121e450408ce074.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-retail-sales-desktop-14630a7ef5c3a344955e38ecdb1f92eac7363f52fe9c499f9121e450408ce074.svg" alt="Global retail sales shrank by 2.9% in 2020 then grew by 9.7% in 2021. Growth will slow from 5% in 2022 to 4.1% by 2025." role="img" /></noscript></span></span> <p class="text--minor ct-source"> Sourced from <a target="_blank" rel="nofollow noopener noreferrer" class="link" href="">Statista</a> </p> </div></div></section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <div class="ct-text-block__columns-1"><p>The World Trade Organization became less optimistic about trade growth volume as 2022 progressed. The organization's estimate for 2023 was a growth rate of <a class='body-link' rel='nofollow' target='_blank' href=https://www.wto.org/english/news_e/pres22_e/pr909_e.htm >3.4%</a> in April. By October, the forecast for the year had plummeted to a dismal 1.0%.</p> <p>As commerce growth slows down, worries around inflation are ramping up.</p> </div> </div></div></section> <section class="section section--theme-platinum section--size-lg ct-chart__fullwidth"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <h3>How inflation is impacting businesses</h3> <div class="ct-chart__overview-inflation"> <div> <span class="image lazyload-image" style="max-width: 191px; max-height: 190px;"><span class="lazyload-image__placeholder" style="padding-bottom: 99.4764%"><img alt="83%" role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-inflation-chart-1-465ec34dd4bc997cf710dcdf5980992ef35081f926f15f44b8f3639f86642309.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-inflation-chart-1-465ec34dd4bc997cf710dcdf5980992ef35081f926f15f44b8f3639f86642309.svg" alt="83%" role="img" /></noscript></span></span> <span class="ct-chart__overview-caption">Are very concerned about the risk inflation poses to company growth</span> </div> <div> <span class="image lazyload-image" style="max-width: 191px; max-height: 190px;"><span class="lazyload-image__placeholder" style="padding-bottom: 99.4764%"><img alt="82%" role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-inflation-chart-2-f5d10545bf13d17febfc0ebd48300104dc75005cf242fec0941166e802628ed0.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-inflation-chart-2-f5d10545bf13d17febfc0ebd48300104dc75005cf242fec0941166e802628ed0.svg" alt="82%" role="img" /></noscript></span></span> <span class="ct-chart__overview-caption">Say high inflation is forcing them to reduce company costs</span> </div> <div> <span class="image lazyload-image" style="max-width: 191px; max-height: 190px;"><span class="lazyload-image__placeholder" style="padding-bottom: 99.4764%"><img alt="81%" role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-inflation-chart-3-2976cce8e48e541d11374232dd8c0a1350e9cce958ec3ec8aa64e989cd015ef4.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-inflation-chart-3-2976cce8e48e541d11374232dd8c0a1350e9cce958ec3ec8aa64e989cd015ef4.svg" alt="81%" role="img" /></noscript></span></span> <span class="ct-chart__overview-caption">Have plans to increase product prices due to inflation</span> </div> <div> <span class="image lazyload-image" style="max-width: 191px; max-height: 190px;"><span class="lazyload-image__placeholder" style="padding-bottom: 99.4764%"><img alt="71%" role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-inflation-chart-4-2e67dc3a942a6a3adc7a7a5d81b651cf2ed6a0dcf864c720d4f1006eb4ef940f.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-inflation-chart-4-2e67dc3a942a6a3adc7a7a5d81b651cf2ed6a0dcf864c720d4f1006eb4ef940f.svg" alt="71%" role="img" /></noscript></span></span> <span class="ct-chart__overview-caption">Say their company is preparing for a recession next year</span> </div> </div> <p class="ct-source text--minor"> Sourced from Shopify/Ipsos Commerce Trends Study. A survey covering n=900 SMBs and Enterprises in 14 countries, Aug–Sep 2022 </p> </div></div></section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-12 grid__item--tablet-up-offset-1"> <div class="ct-text-block__columns-2"><p>Business owners aren’t the only ones with higher costs on their minds. The average person is 102% more concerned about inflation than the coronavirus, which has <a class='body-link' rel='nofollow' target='_blank' href=https://www.ipsos.com/en/what-worries-world-june-2022 >dropped down the list of global worries</a> while inflation rose to the top. Worry about rising prices isn’t likely to <a class='body-link' rel='nofollow' target='_blank' href=https://www.ipsos.com/en/what-worries-world-october-2022 >go away in 2023</a>.</p> <p>Although some say the <a class='body-link' rel='nofollow' target='_blank' href=https://markets.businessinsider.com/news/stocks/stock-market-outlook-summer-rally-lower-oil-prices-recession-inflation-2022-7 >recession fear is overdone</a>, let’s face it—even the possibility of a recession affects how businesses spend, how venture capitalists invest, and how people shop.</p> </div> </div></div></section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-12 grid__item--tablet-up-offset-1"> <h2 class=heading--2--theme-white>Expectations of brands grow as consumer behavior changes</h2> <div class="ct-text-block__columns-2"><p>Consumers have more options than ever, and in today’s economic climate, they’re ready to exercise that freedom of choice. More than <a class='body-link' rel='nofollow' target='_blank' href=https://www.insiderintelligence.com/content/top-reasons-consumers-switch-brands >seven in 10</a> consumers bought from the competitor of their go-to brand between May 2021 and May 2022. And, if spending power decreases as expected in 2023, consumers will continue to shop around for better deals.</p> <p>But shoppers aren’t just aware of the price tag. Environmental, social, and governance concerns influence about <a class='body-link' rel='nofollow' target='_blank' href=https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html >half of global consumers</a>. Buyers want to support more ethical businesses with more sustainable supply chains—even though consistency in freight, distribution, and especially fulfillment are nearly impossible for many businesses to control. That’s why product shortages motivate nearly half of all brand switching: <a class='body-link' rel='nofollow' target='_blank' href=https://www.insiderintelligence.com/content/top-reasons-consumers-switch-brands >46% of consumers</a> move to competitors who have the products they want in stock.</p> <p>Discovering new brands to try is also easier for consumers—and most are ready to buy. More than <a class='body-link' rel='nofollow' target='_blank' href=https://www.statista.com/statistics/1276315/interest-social-media-purchases-worldwide/ >seven out of 10</a> like the convenience of instantly purchasing products where they're browsing. And they’re browsing on social media: <a class='body-link' rel='nofollow' target='_blank' href=https://datareportal.com/reports/digital-2022-october-global-statshot >60% of the globe</a> is already on social media, so they need only go to the platforms they're already on to find new brands and products.</p> <p>That same expectation for seamless immediacy is seeping into physical retail too. "While we see customers really interested in coming back into the store space and having a personal approach, they've also gotten used to having everything immediately,” says Shaza Mahmoud, head of retail at Daily Paper. “They want it now. This is just the era we're living in. Everything available at the click of a button."</p> <p>Consumers want their shopping to be personal, instant, and responsive—and they want that high-value experience anywhere.</p> </div> </div></div></section> <section class="section section--theme-white section--size-lg ct-quote__overview ct-quote__fullwidth"> <div class="ct-shadow-card__wrapper"> <div class="grid ct-quote__content-wrapper ct-shadow-card"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <blockquote class="ct-quote"> <svg class="icon ct-quote__icon" aria-hidden="true" focusable="false"> <use xlink:href="#commerce-trends-quote-left" /> </svg> <div class="ct-quote__content"><p>Commerce is everywhere. The purchase journey is non-linear. It can happen from seeing an ad on Instagram, an influencer on TikTok, a drop on Twitter. You might be window shopping in person, or a friend might send you a link.</p> </div> <cite> <span class="ct-quote__source bold">Arpan Podduturi</span> <span class="ct-quote__source-title">Director of Product Retail and Messaging, Shopify</span> </cite> </blockquote> </div></div></div> </section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <div class="ct-text-block__columns-1"><p>That's why, aside from growing revenue, improving customer experience is the top priority for global businesses.<sup>*</sup></p> <p>This attitude of ultimate flexibility and interconnectivity is hitting all aspects of commerce—including employment. Employees are moving their talents to the companies that will benefit their wallets, lifestyles, and values. For one out of five employees, flexible schedules and locations are keys to retaining them, something that brands with a strong retail presence will need to keep in mind.</p> </div> </div></div></section> <div class="ct-breaker"> <div class="responsive-svg hide--mobile" style="padding-bottom: 5.833333333333333%"><div><span class="ui-inline-svg" aria-hidden="true" role="img" focusable="false"><svg width="1444" height="84" viewBox="0 0 1444 84" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1047 42C1047 64.0914 1029.09 82 1007 82L1005 82C982.909 82 965 64.0914 965 42C965 19.9086 982.909 1.99999 1005 2L1007 2.00002C1029.09 2.00002 1047 19.9086 1047 42Z" fill="#36D8CC"/> <path d="M407.5 42C407.5 62.9868 390.487 80 369.5 80L367.5 80C346.513 80 329.5 62.9868 329.5 42C329.5 21.0132 346.513 3.99999 367.5 4L369.5 4.00002C390.487 4.00002 407.5 21.0132 407.5 42Z" stroke="#36D8CC" stroke-width="4" stroke-linecap="round" stroke-linejoin="round"/> 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1.00023 228 18.9088 228 41.0002Z" fill="url(#paint0_linear_169_93)"/> <path d="M280 0.999998C302.091 0.999999 320 18.9086 320 41C320 63.0914 302.091 81 280 81L280 0.999998Z" fill="url(#paint1_linear_169_93)"/> <path d="M240 0.999998C262.091 0.999999 280 18.9086 280 41C280 63.0914 262.091 81 240 81L240 0.999998Z" stroke="#5AC67B" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <defs> <linearGradient id="paint0_linear_169_93" x1="46" y1="110" x2="294" y2="-34" gradientUnits="userSpaceOnUse"> <stop stop-color="#F35EFC" stop-opacity="0.8"/> <stop offset="0.463542" stop-color="#36D8CC"/> <stop offset="1" stop-color="#5AC67B"/> </linearGradient> <linearGradient id="paint1_linear_169_93" x1="331" y1="91" x2="239" y2="-11" gradientUnits="userSpaceOnUse"> <stop stop-color="#F35EFC" stop-opacity="0.8"/> <stop offset="0.510417" stop-color="#36D8CC"/> <stop offset="1" stop-color="#5AC67B"/> </linearGradient> </defs> </svg> </span></div></div> </div> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <div class="ct-text-block__columns-1"><p>The Commerce Trends 2023 report is a compilation of some of the most powerful insights that emerged from our research across five areas: supply chains, inflation, marketing, social commerce, and retail.</p> </div> </div></div></section> <section class="section section--theme-platinum section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-12 grid__item--tablet-up-offset-1"> <h2 class=heading--2--theme-platinum>Methodology</h2> <div class="ct-text-block__columns-2"><p>We partnered with global market research firm Ipsos to explore where the commerce industry is, where it's going, and how leading brands are pivoting to keep up with the ever-changing commerce landscape. The study includes responses from 900 business owners and commerce decision makers based in the United States, Canada, the United Kingdom, France, Germany, Ireland, Italy, Spain, Japan, Singapore, India, China, Australia, and New Zealand.</p> <p>We combined survey results with third-party data, proprietary research about brands that sell on Shopify Plus, as well as qualitative insights from two dozen interviews with industry leaders, investors, and subject matter experts. Together, these findings form the foundation for the trends report. Here’s a snapshot of what each chapter will cover.</p> </div> </div></div></section> <section class="section section--theme-white section--size-lg commerce-trends__supply-chain"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <div class="content-block content-block--theme-black content-block--size-md"><h2 class="content-block__eyebrow heading--5">Supply chain</h2><h3 class="content-block__heading heading--2">The supply chain crisis forces brands to accelerate long-term growth plans</h3><div class="content-block__text copy"> <div class="ct-text-block__columns-1"><p>Experts had predicted supply chains would <a class='body-link' rel='nofollow' target='_blank' href=https://www.bloomberg.com/news/features/2021-09-16/supply-chain-issues-shortages-and-delayed-shipping-through-2023 >normalize in 2023</a>, but the Russia-Ukraine war has further pressured supply chains still in the squeeze of the pandemic. Some studies show disrupted supply chains can cause a <a class='body-link' rel='nofollow' target='_blank' href=https://financesonline.com/supply-chain-statistics/ >62% financial loss</a>.</p> <p>Effects of the supply chain crisis on businesses vary widely, but brands should recognize the vulnerability of their own supply chains and prepare for uncertainty—especially as 60% of global consumers expect same-, next-, or two-day delivery. <sup>^</sup></p> <p>Business owners are responding to supply chain challenges by rethinking single-sourcing and how much inventory they keep on hand. Such shifts might cost more in the short term, but they create more robust supply chains that can adapt to a turbulent logistics landscape. Brands are also digitizing more of the supply chain so they can catch disruptions as soon as, or even before, they happen.</p> </div> <a class="ct-overview__read-button content-block__eyebrow link link--secondary" href="/plus/commerce-trends/supply-chain">Read the supply chain chapter <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div></div></div></div></section> <section class="section section--theme-platinum section--size-lg commerce-trends__money"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <div class="content-block content-block--theme-black content-block--size-md"><h2 class="content-block__eyebrow heading--5">Money</h2><h3 class="content-block__heading heading--2">Strategies to cut costs during inflation also raise customer loyalty</h3><div class="content-block__text copy"> <div class="ct-text-block__columns-2"><p>Global trade hit a record high of <a class='body-link' rel='nofollow' target='_blank' href=https://unctad.org/system/files/official-document/ditcinf2022d1_en.pdf >$28.5 trillion</a> in 2021, an increase of about 13% from before the pandemic. But commerce growth slowed in 2022. And as the war in Ukraine contributed to <a class='body-link' rel='nofollow' target='_blank' href=https://www.practicalecommerce.com/how-the-ukraine-war-impacts-ecommerce >surging oil and gasoline prices</a>, the cost and time associated with transporting small packages went up—and not just in the region.</p> <p>Several countries like China, The Netherlands, Germany, and Italy import staples like fuel, oil, wheat, wood, and metals through and from Russia, so prices are going up along with lead times worldwide. Product shortages are putting greater financial strain on an already-weakened economy. Interest rates and borrowing costs are also rising, along with commodity prices.</p> <p>Exaggerated growth during the pandemic also contributed to overzealous investments in hiring by some direct-to-consumer brands. Now higher costs and slower business is making it difficult to keep up with expenses. The result: <a class='body-link' rel='nofollow' target='_blank' href=https://spaces.statista.com/1bea0ce6d0124704887a35377c6a4749.pdf?utm_source=Statista+Webinar+Contacts&utm_campaign=4f39c7ce83-DoS_Webinar_eCommerce_Show_EN_KW38_2022_LHA&utm_medium=email&utm_term=0_f5ac47a287-4f39c7ce83-344273366 >significant layoffs</a>.</p> <p>Fears of recession loom large, souring investor sentiment, which will be a challenge for 73% of brands that are planning to rely on external investors this year. <sup>*</sup></p> <p>As brands and buyers continue to see their spending power decrease in light of inflation, both are finding ways to reduce expenses. Shoppers are doing that by seeking cheaper options—which means the 81% of brands that plan to raise their prices (or already have)—need to emphasize their value to keep customers.<sup>*</sup></p> <p>For some brands, raising prices has meant introducing new products at a higher price, instead of making existing products more expensive. Others are making plays for long-term loyalty by freezing prices or introducing budget-friendly product lines. Savvy brands are betting on their customers by investing in them now, in the hopes it pays off in a future recovery.</p> </div> <a class="ct-overview__read-button content-block__eyebrow link link--secondary" href="/plus/commerce-trends/money">Read the money chapter <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div></div></div></div></section> <section class="section section--theme-white section--size-lg commerce-trends__marketing"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <div class="content-block content-block--theme-black content-block--size-md"><h2 class="content-block__eyebrow heading--5">Marketing</h2><h3 class="content-block__heading heading--2">Brands overcome third-party data woes through collaboration</h3><div class="content-block__text copy"> <div class="ct-text-block__columns-1"><p>Unstable markets are pushing consumers to try new brands. During the pandemic, <a class='body-link' rel='nofollow' target='_blank' href=https://businesschief.com/technology-and-ai/mckinsey-prioritise-personalisation-for-10-15-revenue-lift >three out of four consumers</a> tried a new brand, product, or purchase method. Once lockdowns eased up and borders opened, <a class='body-link' rel='nofollow' target='_blank' href=https://modernretail.co.uk/loyal-customers-are-worth-22x-more/ >41%</a> of buyers broke with brand loyalty in favor of new options.</p> <p>But converting these potential customers is challenging: Already-high customer acquisition costs are on the rise as return on ad spend (ROAS) declines. On top of this, tighter privacy regulations are forcing brands to rely less and less on third-party data to or get in front of the people most likely to buy. In response, brands are turning to collaborations.</p> <p>Brand-to-brand collabs, where non-competing brands co-create products or experiences to tap into each other’s audiences, allow for reciprocal exposure at a low cost. Collaborating with influencers will also benefit brands in 2023 and beyond.</p> <p>Lockdowns catapulted the <a class='body-link' rel='nofollow' target='_blank' href=https://www.statista.com/study/48106/consumer-trends-2022/ >popularity of influencer marketing</a>. In the absence of being able to touch, feel, and test products in store, consumers watched livestreams of unboxings or product reviews to experience products by proxy. Now, more than seven out of 10 businesses expect online influencers to become even more important in the future.<sup>*</sup></p> </div> <a class="ct-overview__read-button content-block__eyebrow link link--secondary" href="/plus/commerce-trends/marketing">Read the marketing chapter <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div></div></div></div></section> <section class="sidecar ct-sidecar section sidecar--platinum commerce-trends__ecommerce" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left "> <div class="content-block content-block--theme-black content-block--size-md"><h2 class="content-block__eyebrow heading--5">Ecommerce</h2><h3 class="content-block__heading heading--2">Social ecommerce gets more interactive</h3><div class="content-block__text copy"> <div class=""><p>Ecommerce might be growing at a slower pace than during pandemic times, but it's still taking an <a class='body-link' rel='nofollow' target='_blank' href=https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/ >increasingly larger slice</a> of total retail sales worldwide. By the end of 2023, one in every five retail sales will be made online.</p> <p>Although these numbers are significant, commerce has always been more than a transaction. And there's no place we're seeing that more than in the world of social selling.</p> <p><a class='body-link' rel='nofollow' target='_blank' href=https://www.marketingdive.com/news/90-of-people-buy-from-brands-they-follow-on-social-media-study-says/577882/ >Nine in 10 people</a> buy from brands they follow on social media. Social commerce reduces friction between discovery and conversion, simplifying one-on-one engagement and potential sales. According to our global survey results, using social channels for marketing and promotions is the most important customer acquisition and retention strategy for businesses to drive growth in the next few years.<sup>*</sup></p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right "> <div class="ct-sidecar__stat-wrapper"> <div class="ct-shadow-card__wrapper ct-stat__wrapper"> <div class="ct-shadow-card"> <div class="ct-stat__content"> <span class="ct-stat-number">9 in 10</span> <span class="ct-stat-text">People buy from brands they follow on social media</span> <p class="ct-source text--minor"> Sourced from <a target="_blank" rel="nofollow noopener noreferrer" class="link" href="https://www.marketingdive.com/news/90-of-people-buy-from-brands-they-follow-on-social-media-study-says/577882/">Marketing Dive</a> </p> </div> </div> </div> </div> </div></div></section> <section class="section section--theme-platinum section--size-lg"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <h3>Top five customer acquisition and retention strategies brands are using to drive growth</h3> <div class="ct-chart__overview-retention"> <div> <span class="image lazyload-image" style="max-width: 181px; max-height: 180px;"><span class="lazyload-image__placeholder" style="padding-bottom: 99.4475%"><img alt="Brands are using customer acquisition and retention strategies to drive growth, with 28% marketing more on social media" role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-retention-chart-1-56724286b8217b5376263bc825609fb7bc2fd475cce5ef122e864fb1548d662f.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-retention-chart-1-56724286b8217b5376263bc825609fb7bc2fd475cce5ef122e864fb1548d662f.svg" alt="Brands are using customer acquisition and retention strategies to drive growth, with 28% marketing more on social media" role="img" /></noscript></span></span> <span class="ct-chart__overview-caption">Using social channels more for marketing and promotions</span> </div> <div> <span class="image lazyload-image" style="max-width: 181px; max-height: 180px;"><span class="lazyload-image__placeholder" style="padding-bottom: 99.4475%"><img alt="28%" role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-retention-chart-2-d0c4f6c7b82b5d968477a64717f3e3c27fc1daacd43d73b448b9983bb6e11430.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-retention-chart-2-d0c4f6c7b82b5d968477a64717f3e3c27fc1daacd43d73b448b9983bb6e11430.svg" alt="28%" role="img" /></noscript></span></span> <span class="ct-chart__overview-caption">Offering more premium products and services</span> </div> <div> <span class="image lazyload-image" style="max-width: 181px; max-height: 180px;"><span class="lazyload-image__placeholder" style="padding-bottom: 99.4475%"><img alt="27%" role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-retention-chart-3-9797a8d6f54631e51f7b4983bf31b61747627e7b3e0f1f4f50e9e7fdaf99e687.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-retention-chart-3-9797a8d6f54631e51f7b4983bf31b61747627e7b3e0f1f4f50e9e7fdaf99e687.svg" alt="27%" role="img" /></noscript></span></span> <span class="ct-chart__overview-caption">Using ecommerce marketplaces more</span> </div> <div> <span class="image lazyload-image" style="max-width: 181px; max-height: 180px;"><span class="lazyload-image__placeholder" style="padding-bottom: 99.4475%"><img alt="26%" role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-retention-chart-4-1252bac7897aacc7893e0aad366099b2d774ddea76c3c81b8bbbbcf127445799.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-retention-chart-4-1252bac7897aacc7893e0aad366099b2d774ddea76c3c81b8bbbbcf127445799.svg" alt="26%" role="img" /></noscript></span></span> <span class="ct-chart__overview-caption">Offering more payment methods (like Apple Pay)</span> </div> <div> <span class="image lazyload-image" style="max-width: 181px; max-height: 180px;"><span class="lazyload-image__placeholder" style="padding-bottom: 99.4475%"><img alt="26%" role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-retention-chart-5-b9fcd4a85a3415bbc50370aee536fbf449fe62718e9ccf2075565071b89f3ad0.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/overview/overview-retention-chart-5-b9fcd4a85a3415bbc50370aee536fbf449fe62718e9ccf2075565071b89f3ad0.svg" alt="26%" role="img" /></noscript></span></span> <span class="ct-chart__overview-caption">Using customer data for better targeting, customer segmentation, and personalization</span> </div> </div> <p class="ct-source text--minor"> Sourced from Shopify/Ipsos Commerce Trends Study. A survey covering n=900 SMBs and Enterprises in 14 countries, Aug–Sep 2022 </p> </div></div></section> <section class="section section--theme-platinum section--size-lg commerce-trends__ecommerce"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--desktop-up-8 grid__item--desktop-up-offset-3"> <div class="content-block content-block--theme-black content-block--size-md"><div class="content-block__text copy"> <div class="ct-text-block__columns-1"><p>Brands are using old platforms along with innovative tools to create the connections shoppers want across channels. But it's not just about doing the same thing that’s been done for the last 10 years. We’re on the cusp of a new era of digital connection: the metaverse. Augmented and virtual technologies have just started making the next biggest space for social commerce a reality.</p> <p>And future-forward ecommerce brands are already thinking about how to meet with customers in the internet of tomorrow.</p> </div> <a class="ct-overview__read-button content-block__eyebrow link link--secondary" href="/plus/commerce-trends/ecommerce">Read the ecommerce chapter <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div></div></div></div></section> <section class="sidecar ct-sidecar section sidecar--white commerce-trends__retail" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left "> <div class="content-block content-block--theme-black content-block--size-md"><h2 class="content-block__eyebrow heading--5">Retail</h2><h3 class="content-block__heading heading--2">Brands diversify and differentiate their in-store experiences</h3><div class="content-block__text copy"> <div class=""><p>The job market is in flux. Retaining staff has been a struggle for many employers, and 59% of brands attribute their challenges to human resources.* <a class='body-link' rel='nofollow' target='_blank' href=https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/the-great-attrition-is-making-hiring-harder-are-you-searching-the-right-talent-pools >Four in 10 workers</a> around the globe say they might leave their jobs in the near future. Half say higher pay might persuade them to stay, but as brands tighten their belts under today's financial pressures, layoffs are becoming more likely than pay raises.<sup>*</sup></p> <p>Still, stores need teams ready to serve today's customers who are used to blending multiple channels—and often expect retailers to do the same. Such expectations are changing the role of the retail worker, and the role of the retail store.</p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right "> <div class="ct-shadow-card__wrapper"> <div class="grid ct-quote__content-wrapper ct-shadow-card"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <blockquote class="ct-quote"> <svg class="icon ct-quote__icon" aria-hidden="true" focusable="false"> <use xlink:href="#commerce-trends-quote-left" /> </svg> <div class="ct-quote__content"><p>The more we can connect online and offline, the better the customer experience. And that ultimately gives retailers and main-street brands a chance to survive and thrive going forward.</p> </div> <cite> <span class="ct-quote__source bold">Arpan Podduturi</span> <span class="ct-quote__source-title">Director of Product Retail and Messaging, Shopify</span> </cite> </blockquote> </div></div></div> </div></div></section> <section class="section section--theme-white section--size-lg commerce-trends__retail"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--desktop-up-8 grid__item--desktop-up-offset-3"> <div class="content-block content-block--theme-black content-block--size-md"><div class="content-block__text copy"> <div class="ct-text-block__columns-1"><p>Brands are learning from the audiences they're attracting to redefine their store objectives. That also means differentiating their in-store experiences from the growing competition.</p> <p>Shopify Retail senior product marketing lead Kevin MacGillivray points out a recent trend of making in-store experiences truly experiential. “Let's assume it's a soap store,” says MacGillivray. “Try the soaps, smell them, use them—do what you can only do in store and add that bit of magic you can't get from buying on a website.” He adds, “You can now shop from exercise equipment, the car, the couch. All things you can't replicate in a digital world. There's no good way to do that yet because it's so tied to your personal experience as you use it. More and more successful in-person retailers are doing this."</p> <p>Value can't just be a buzzword in the future of retail. It’s more and more important for store owners to understand consumers at a local level. If they want more lifetime value from and for customers, it starts with incentivizing them to buy in on the brand experience, not just the products.</p> </div> <a class="ct-overview__read-button content-block__eyebrow link link--secondary" href="/plus/commerce-trends/retail">Read the retail chapter <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div></div></div></div></section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <div class="ct-text-block__columns-1"><p>The commerce and technology landscape is in perpetual motion. Brands need to respond in real time just to stay relevant.</p> <p>Powered by data from millions of Shopify brands, our proprietary report provides the tools and insights businesses need to drive growth in the next year.</p> </div> </div></div></section> <div class="ct-breaker"> <div class="responsive-svg hide--mobile" style="padding-bottom: 5.833333333333333%"><div><span class="ui-inline-svg" aria-hidden="true" role="img" focusable="false"><svg width="1444" height="84" viewBox="0 0 1444 84" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1047 42C1047 64.0914 1029.09 82 1007 82L1005 82C982.909 82 965 64.0914 965 42C965 19.9086 982.909 1.99999 1005 2L1007 2.00002C1029.09 2.00002 1047 19.9086 1047 42Z" fill="#36D8CC"/> <path d="M407.5 42C407.5 62.9868 390.487 80 369.5 80L367.5 80C346.513 80 329.5 62.9868 329.5 42C329.5 21.0132 346.513 3.99999 367.5 4L369.5 4.00002C390.487 4.00002 407.5 21.0132 407.5 42Z" stroke="#36D8CC" stroke-width="4" 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</span></div></div> </div> <section class="sidecar ct-sidecar section sidecar--white" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md "> <div class="content-block content-block--theme-black content-block--size-md"><h2 class="content-block__eyebrow heading--5">Commerce Trends Briefing</h2><h3 class="content-block__heading heading--2">Join the digital event</h3><div class="content-block__text copy"> <p>Get data-backed insights and actionable tips to turn this year’s biggest commerce trends into action – live from the experts.</p> <a class="button button--theme-white button--size-md ct-webinar__button" href="/plus/webinars/hub-commerce-trends-2023">Watch on-demand</a> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-webinar__speakers-wrapper "> <div class="ct-webinar__speaker"> <div class="ct-webinar__speaker-image"> <img class="image lazyload" alt="" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/tony-drockton-small-c3b25cb6abb34609a2829896a200b6532efd7e4c19c8aa7229f48a091e01220d.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/tony-drockton-large-27fff778584188a50674a018e6cd5d002bd223114ca84e1f2bb7ea0cdde22457.jpg 2x" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/tony-drockton-small-c3b25cb6abb34609a2829896a200b6532efd7e4c19c8aa7229f48a091e01220d.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/tony-drockton-large-27fff778584188a50674a018e6cd5d002bd223114ca84e1f2bb7ea0cdde22457.jpg 2x" alt="" class="image" /></noscript> </div> <div class="ct-webinar__speaker-content"> <p class="ct-webinar__speakers-name heading--5">Tony Drockton</p> <p class="ct-webinar__speakers-detail"> <span class="ct-webinar__speakers-title">Founder,</span> Hammitt </p> </div> </div> <div class="ct-webinar__speaker"> <div class="ct-webinar__speaker-image"> <img class="image lazyload" alt="" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/shaza-mahmoud-small-8802f30c4bf8b369e6750ad06e54a95e91202dbe4947ce3cfb6eef468d9541ad.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/shaza-mahmoud-large-123bef8a3f8e9c3070489767d99a35ec0f56aedad2ec249b070c8fd5044b295b.jpg 2x" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/shaza-mahmoud-small-8802f30c4bf8b369e6750ad06e54a95e91202dbe4947ce3cfb6eef468d9541ad.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/shaza-mahmoud-large-123bef8a3f8e9c3070489767d99a35ec0f56aedad2ec249b070c8fd5044b295b.jpg 2x" alt="" class="image" /></noscript> </div> <div class="ct-webinar__speaker-content"> <p class="ct-webinar__speakers-name heading--5">Shaza Mahmoud</p> <p class="ct-webinar__speakers-detail"> <span class="ct-webinar__speakers-title">Head of Retail,</span> Daily Paper </p> </div> </div> <div class="ct-webinar__speaker"> <div class="ct-webinar__speaker-image"> <img class="image lazyload" alt="" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/julie-mathers-small-61082a3ac34c80335150d3bcadcc754a1a97d3e6912bb6922b1b97575b24ab03.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/julie-mathers-large-43ab87deaa6db40ebdac1f6bb55bdea87bdf8b8f390ea5a699fbd984b11d76e5.jpg 2x" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/julie-mathers-small-61082a3ac34c80335150d3bcadcc754a1a97d3e6912bb6922b1b97575b24ab03.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/julie-mathers-large-43ab87deaa6db40ebdac1f6bb55bdea87bdf8b8f390ea5a699fbd984b11d76e5.jpg 2x" alt="" class="image" /></noscript> </div> <div class="ct-webinar__speaker-content"> <p class="ct-webinar__speakers-name heading--5">Julie Mathers</p> <p class="ct-webinar__speakers-detail"> <span class="ct-webinar__speakers-title">CEO,</span> Snuggle Hunny </p> </div> </div> </div></div></section> </main> <section class="section section--theme-deep-indigo section--size-lg"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--desktop-up-10 grid__item--desktop-up-offset-2"> <div class="content-block content-block--theme-white content-block--size-md ct-link-block__heading"><h3 class="content-block__heading heading--2">Get ahead of all the trends in 2023</h3> </div></div> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <div class="ct-link-block__wrapper"> <div class="ct-link-block__link commerce-trends__supply-chain"> <div class="ct-link-block__link-content"> <h2 class="content-block__eyebrow">Trend 1</h2> <h3 class="ct-link-block__link-content__title">Supply chain</h3> <a aria-label="Read now" class="ct-link-block__link-button button link link--secondary" href="/plus/commerce-trends/supply-chain">Read now <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div> </div> <div class="ct-link-block__link commerce-trends__money"> <div class="ct-link-block__link-content"> <h2 class="content-block__eyebrow">Trend 2</h2> <h3 class="ct-link-block__link-content__title">Money</h3> <a aria-label="Read now" class="ct-link-block__link-button button link link--secondary" href="/plus/commerce-trends/money">Read now <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div> </div> <div class="ct-link-block__link commerce-trends__marketing"> <div class="ct-link-block__link-content"> <h2 class="content-block__eyebrow">Trend 3</h2> <h3 class="ct-link-block__link-content__title">Marketing</h3> <a aria-label="Read now" class="ct-link-block__link-button button link link--secondary" href="/plus/commerce-trends/marketing">Read now <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div> </div> <div class="ct-link-block__link commerce-trends__ecommerce"> <div class="ct-link-block__link-content"> <h2 class="content-block__eyebrow">Trend 4</h2> <h3 class="ct-link-block__link-content__title">Ecommerce</h3> <a aria-label="Read now" class="ct-link-block__link-button button link link--secondary" href="/plus/commerce-trends/ecommerce">Read now <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div> </div> <div class="ct-link-block__link commerce-trends__retail"> <div class="ct-link-block__link-content"> <h2 class="content-block__eyebrow">Trend 5</h2> <h3 class="ct-link-block__link-content__title">Retail</h3> <a aria-label="Read now" class="ct-link-block__link-button button link link--secondary" href="/plus/commerce-trends/retail">Read now <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div> </div> </div> </div></div></section> <footer class="footer footer--theme-none 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id="commerce_trends_lead_website" autocomplete="url" class="input js-input" /><label class=" label js-label label--text" for="commerce_trends_lead_website">Website URL</label></div> <div class=" input-wrapper js-input-wrapper input-wrapper--select "><label class="label js-label label--select" for="commerce_trends_lead_country">Country</label><select name="commerce_trends_lead[country]" id="commerce_trends_lead_country" autocomplete="country-name" class="select js-select"><option value="">Select one</option> <option value="Afghanistan">Afghanistan</option> <option value="Aland Islands">Åland Islands</option> <option value="Albania">Albania</option> <option value="Algeria">Algeria</option> <option value="Andorra">Andorra</option> <option value="Angola">Angola</option> <option value="Anguilla">Anguilla</option> <option value="Antigua And Barbuda">Antigua & Barbuda</option> <option value="Argentina">Argentina</option> <option value="Armenia">Armenia</option> <option value="Aruba">Aruba</option> <option value="Ascension Island">Ascension Island</option> <option value="Australia">Australia</option> <option value="Austria">Austria</option> <option value="Azerbaijan">Azerbaijan</option> <option value="Bahamas">Bahamas</option> <option value="Bahrain">Bahrain</option> <option value="Bangladesh">Bangladesh</option> <option value="Barbados">Barbados</option> <option value="Belarus">Belarus</option> <option value="Belgium">Belgium</option> <option value="Belize">Belize</option> <option value="Benin">Benin</option> <option value="Bermuda">Bermuda</option> <option value="Bhutan">Bhutan</option> <option value="Bolivia">Bolivia</option> <option value="Bosnia And Herzegovina">Bosnia & Herzegovina</option> <option value="Botswana">Botswana</option> <option value="Bouvet Island">Bouvet Island</option> <option value="Brazil">Brazil</option> <option value="British Indian Ocean Territory">British Indian Ocean Territory</option> <option value="Brunei">Brunei</option> <option value="Bulgaria">Bulgaria</option> <option value="Burkina Faso">Burkina Faso</option> <option value="Burundi">Burundi</option> <option value="Cambodia">Cambodia</option> <option value="Canada">Canada</option> <option value="Cape Verde">Cape Verde</option> <option value="Caribbean Netherlands">Caribbean Netherlands</option> <option value="Cayman Islands">Cayman Islands</option> <option value="Central African Republic">Central African Republic</option> <option value="Chad">Chad</option> <option value="Chile">Chile</option> <option value="China">China</option> <option value="Christmas Island">Christmas Island</option> <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option> <option value="Colombia">Colombia</option> <option value="Comoros">Comoros</option> <option value="Congo">Congo - Brazzaville</option> <option value="Congo, The Democratic Republic Of The">Congo - Kinshasa</option> <option value="Cook Islands">Cook Islands</option> <option value="Costa Rica">Costa Rica</option> <option value="Croatia">Croatia</option> <option value="Cuba">Cuba</option> <option value="Curaçao">Curaçao</option> <option value="Cyprus">Cyprus</option> <option value="Czech Republic">Czechia</option> <option value="Côte d'Ivoire">Côte d’Ivoire</option> <option value="Denmark">Denmark</option> <option value="Djibouti">Djibouti</option> <option value="Dominica">Dominica</option> <option value="Dominican Republic">Dominican Republic</option> <option value="Ecuador">Ecuador</option> <option value="Egypt">Egypt</option> <option value="El Salvador">El Salvador</option> <option value="Equatorial Guinea">Equatorial Guinea</option> <option value="Eritrea">Eritrea</option> <option value="Estonia">Estonia</option> <option value="Eswatini">Eswatini</option> <option value="Ethiopia">Ethiopia</option> <option value="Falkland Islands (Malvinas)">Falkland Islands</option> <option value="Faroe Islands">Faroe Islands</option> <option value="Fiji">Fiji</option> <option value="Finland">Finland</option> <option value="France">France</option> <option value="French Guiana">French Guiana</option> <option value="French Polynesia">French Polynesia</option> <option value="French Southern Territories">French Southern Territories</option> <option value="Gabon">Gabon</option> <option value="Gambia">Gambia</option> <option value="Georgia">Georgia</option> <option value="Germany">Germany</option> <option value="Ghana">Ghana</option> <option value="Gibraltar">Gibraltar</option> <option value="Greece">Greece</option> <option value="Greenland">Greenland</option> <option value="Grenada">Grenada</option> <option value="Guadeloupe">Guadeloupe</option> <option value="Guatemala">Guatemala</option> <option value="Guernsey">Guernsey</option> <option value="Guinea">Guinea</option> <option value="Guinea Bissau">Guinea-Bissau</option> <option value="Guyana">Guyana</option> <option value="Haiti">Haiti</option> <option value="Heard Island And Mcdonald Islands">Heard & McDonald Islands</option> <option value="Holy See (Vatican City State)">Vatican City</option> <option value="Honduras">Honduras</option> <option value="Hong Kong">Hong Kong SAR</option> <option value="Hungary">Hungary</option> <option value="Iceland">Iceland</option> <option value="India">India</option> <option value="Indonesia">Indonesia</option> <option value="Iran, Islamic Republic Of">Iran</option> <option value="Iraq">Iraq</option> <option value="Ireland">Ireland</option> <option value="Isle Of Man">Isle of Man</option> <option value="Israel">Israel</option> <option value="Italy">Italy</option> <option value="Jamaica">Jamaica</option> <option value="Japan">Japan</option> <option value="Jersey">Jersey</option> <option value="Jordan">Jordan</option> <option value="Kazakhstan">Kazakhstan</option> <option value="Kenya">Kenya</option> <option value="Kiribati">Kiribati</option> <option value="Korea, Democratic People's Republic Of">North Korea</option> <option value="Kosovo">Kosovo</option> <option value="Kuwait">Kuwait</option> <option value="Kyrgyzstan">Kyrgyzstan</option> <option value="Lao People's Democratic Republic">Laos</option> <option value="Latvia">Latvia</option> <option value="Lebanon">Lebanon</option> <option value="Lesotho">Lesotho</option> <option value="Liberia">Liberia</option> <option value="Libyan Arab Jamahiriya">Libya</option> <option value="Liechtenstein">Liechtenstein</option> <option value="Lithuania">Lithuania</option> <option value="Luxembourg">Luxembourg</option> <option value="Macao">Macao SAR</option> <option value="Madagascar">Madagascar</option> <option value="Malawi">Malawi</option> <option value="Malaysia">Malaysia</option> <option value="Maldives">Maldives</option> <option value="Mali">Mali</option> <option value="Malta">Malta</option> <option value="Martinique">Martinique</option> <option value="Mauritania">Mauritania</option> <option value="Mauritius">Mauritius</option> <option value="Mayotte">Mayotte</option> <option value="Mexico">Mexico</option> <option value="Moldova, Republic of">Moldova</option> <option value="Monaco">Monaco</option> <option value="Mongolia">Mongolia</option> <option value="Montenegro">Montenegro</option> <option value="Montserrat">Montserrat</option> <option value="Morocco">Morocco</option> <option value="Mozambique">Mozambique</option> <option value="Myanmar">Myanmar (Burma)</option> <option value="Namibia">Namibia</option> <option value="Nauru">Nauru</option> <option value="Nepal">Nepal</option> <option value="Netherlands">Netherlands</option> <option value="Netherlands Antilles">Netherlands Antilles</option> <option value="New Caledonia">New Caledonia</option> <option value="New Zealand">New Zealand</option> <option value="Nicaragua">Nicaragua</option> <option value="Niger">Niger</option> <option value="Nigeria">Nigeria</option> <option value="Niue">Niue</option> <option value="Norfolk Island">Norfolk Island</option> <option value="North Macedonia">North Macedonia</option> <option value="Norway">Norway</option> <option value="Oman">Oman</option> <option value="Pakistan">Pakistan</option> <option value="Palestinian Territory, Occupied">Palestinian Territories</option> <option value="Panama">Panama</option> <option value="Papua New Guinea">Papua New Guinea</option> <option value="Paraguay">Paraguay</option> <option value="Peru">Peru</option> <option value="Philippines">Philippines</option> <option value="Pitcairn">Pitcairn Islands</option> <option value="Poland">Poland</option> <option value="Portugal">Portugal</option> <option value="Qatar">Qatar</option> <option value="Republic of Cameroon">Cameroon</option> <option value="Reunion">Réunion</option> <option value="Romania">Romania</option> <option value="Russia">Russia</option> <option value="Rwanda">Rwanda</option> <option value="Saint Barthélemy">St. Barthélemy</option> <option value="Saint Helena">St. Helena</option> <option value="Saint Kitts And Nevis">St. Kitts & Nevis</option> <option value="Saint Lucia">St. Lucia</option> <option value="Saint Martin">St. Martin</option> <option value="Saint Pierre And Miquelon">St. Pierre & Miquelon</option> <option value="Samoa">Samoa</option> <option value="San Marino">San Marino</option> <option value="Sao Tome And Principe">São Tomé & Príncipe</option> <option value="Saudi Arabia">Saudi Arabia</option> <option value="Senegal">Senegal</option> <option value="Serbia">Serbia</option> <option value="Seychelles">Seychelles</option> <option value="Sierra Leone">Sierra Leone</option> <option value="Singapore">Singapore</option> <option value="Sint Maarten">Sint Maarten</option> <option value="Slovakia">Slovakia</option> <option value="Slovenia">Slovenia</option> <option value="Solomon Islands">Solomon Islands</option> <option value="Somalia">Somalia</option> <option value="South Africa">South Africa</option> <option value="South Georgia And The South Sandwich Islands">South Georgia & South Sandwich Islands</option> <option value="South Korea">South Korea</option> <option value="South Sudan">South Sudan</option> <option value="Spain">Spain</option> <option value="Sri Lanka">Sri Lanka</option> <option value="St. Vincent">St. Vincent & Grenadines</option> <option value="Sudan">Sudan</option> <option value="Suriname">Suriname</option> <option value="Svalbard And Jan Mayen">Svalbard & Jan Mayen</option> <option value="Sweden">Sweden</option> <option value="Switzerland">Switzerland</option> <option value="Syria">Syria</option> <option value="Taiwan">Taiwan</option> <option value="Tajikistan">Tajikistan</option> <option value="Tanzania, United Republic Of">Tanzania</option> <option value="Thailand">Thailand</option> <option value="Timor Leste">Timor-Leste</option> <option value="Togo">Togo</option> <option value="Tokelau">Tokelau</option> <option value="Tonga">Tonga</option> <option value="Trinidad and Tobago">Trinidad & Tobago</option> <option value="Tristan da Cunha">Tristan da Cunha</option> <option value="Tunisia">Tunisia</option> <option value="Turkey">Turkey</option> <option value="Turkmenistan">Turkmenistan</option> <option value="Turks and Caicos Islands">Turks & Caicos Islands</option> <option value="Tuvalu">Tuvalu</option> <option value="Uganda">Uganda</option> <option value="Ukraine">Ukraine</option> <option value="United Arab Emirates">United Arab Emirates</option> <option value="United Kingdom">United Kingdom</option> <option value="United States">United States</option> <option value="United States Minor Outlying Islands">U.S. Outlying Islands</option> <option value="Uruguay">Uruguay</option> <option value="Uzbekistan">Uzbekistan</option> <option value="Vanuatu">Vanuatu</option> <option value="Venezuela">Venezuela</option> <option value="Vietnam">Vietnam</option> <option value="Virgin Islands, British">British Virgin Islands</option> <option value="Wallis And Futuna">Wallis & Futuna</option> <option value="Western Sahara">Western Sahara</option> 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Talk with sales.</h2> <div class="content-block content-block--theme-white content-block--size-md"><div class="content-block__text copy hide--mobile"> <p class="preform-message"> Already using Shopify? <a href="/plus/upgrade">Learn how to upgrade to Shopify Plus</a> </p> </div></div></div> <div class="grid__item grid__item--tablet-up-7"> <div class="content-block content-block--theme-white content-block--size-md form-heading"><h2 class="content-block__heading heading--3">Fill out the form to request a call</h2> </div> <div id="GenericFormError"> <div class="message message--theme-white message--size-md message--error message--dismissable js-message--dismissable form-error is-not-visible" tabindex="-1"><div aria-hidden="true" class="message__icon"><svg class="icon icon icon--type-ui icon--size-sm icon--fill-magma" aria-hidden="true" focusable="false"> <use xlink:href="#ui-warning-24" /> </svg></div><div class="message__content"><h2 class="message__header">Sorry, we’re having some problems sending your details</h2><p class="message__text">Please email us at <a href="mailto:plus@shopify.com">plus@shopify.com</a> or try again.</p></div><button name="button" type="button" aria-label="Close" class="message__close-button js-message__close-button"><svg class="icon icon icon--type-ui icon--size-sm icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="#ui-close-24" /> </svg></button></div> </div> <form class="plus-form" id="new_forms_contact" novalidate="novalidate" data-success-event="ShopifyPlusContactFormSuccess" data-failure-event="ShopifyPlusContactFormFailure" data-thanks-node="GlobalContactThanks" data-form-type="contact" action="/plus/contact" accept-charset="UTF-8" method="post"> <div class=" input-wrapper js-input-wrapper"><input type="text" name="forms_contact[full_name]" id="forms_contact_full_name" autocomplete="name" class="input js-input input--sm" /><label class=" label js-label label--text" for="forms_contact_full_name">Full name</label></div> <div class=" input-wrapper js-input-wrapper"><input type="email" name="forms_contact[email]" id="forms_contact_email" autocomplete="email" class="input js-input input--sm" /><label class=" label js-label label--text" for="forms_contact_email">Business email</label></div> <div class=" input-wrapper js-input-wrapper"><input type="text" name="forms_contact[phone]" id="forms_contact_phone" autocomplete="tel" class="input js-input input--sm" /><label class=" label js-label label--text" for="forms_contact_phone">Business phone</label></div> <div class=" input-wrapper js-input-wrapper"><input type="text" name="forms_contact[company]" id="forms_contact_company" autocomplete="organization" class="input js-input input--sm" /><label class=" label js-label label--text" for="forms_contact_company">Company</label></div> <div class=" input-wrapper js-input-wrapper"><input type="text" name="forms_contact[website]" id="forms_contact_website" autocomplete="url" class="input js-input input--sm" /><label class=" label js-label label--text" for="forms_contact_website">Website URL</label></div> <div class="grid select-group__wrapper"> <div class="grid__item grid__item--desktop-up-7"> <div class=" input-wrapper js-input-wrapper input-wrapper--select "><label class="label js-label label--select" for="forms_contact_country">Country</label><select name="forms_contact[country]" id="forms_contact_country" autocomplete="country-name" class="select js-select select--sm select-group__select"><option value="">Select one</option> <option value="Afghanistan">Afghanistan</option> <option value="Aland Islands">Åland Islands</option> <option value="Albania">Albania</option> <option value="Algeria">Algeria</option> <option value="Andorra">Andorra</option> <option value="Angola">Angola</option> <option value="Anguilla">Anguilla</option> <option value="Antigua And Barbuda">Antigua & Barbuda</option> <option value="Argentina">Argentina</option> <option value="Armenia">Armenia</option> <option value="Aruba">Aruba</option> <option value="Ascension Island">Ascension Island</option> <option value="Australia">Australia</option> <option value="Austria">Austria</option> <option value="Azerbaijan">Azerbaijan</option> <option value="Bahamas">Bahamas</option> <option value="Bahrain">Bahrain</option> <option value="Bangladesh">Bangladesh</option> <option value="Barbados">Barbados</option> <option value="Belarus">Belarus</option> <option value="Belgium">Belgium</option> <option value="Belize">Belize</option> <option value="Benin">Benin</option> <option value="Bermuda">Bermuda</option> <option value="Bhutan">Bhutan</option> <option value="Bolivia">Bolivia</option> <option value="Bosnia And Herzegovina">Bosnia & Herzegovina</option> <option value="Botswana">Botswana</option> <option value="Bouvet Island">Bouvet Island</option> <option value="Brazil">Brazil</option> <option value="British Indian Ocean Territory">British Indian Ocean Territory</option> <option value="Brunei">Brunei</option> <option value="Bulgaria">Bulgaria</option> <option value="Burkina Faso">Burkina Faso</option> <option value="Burundi">Burundi</option> <option value="Cambodia">Cambodia</option> <option value="Canada">Canada</option> <option value="Cape Verde">Cape Verde</option> <option value="Caribbean Netherlands">Caribbean Netherlands</option> <option value="Cayman Islands">Cayman Islands</option> <option value="Central African Republic">Central African Republic</option> <option value="Chad">Chad</option> <option value="Chile">Chile</option> <option value="China">China</option> <option value="Christmas Island">Christmas Island</option> <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option> <option value="Colombia">Colombia</option> <option value="Comoros">Comoros</option> <option value="Congo">Congo - Brazzaville</option> <option value="Congo, The Democratic Republic Of The">Congo - Kinshasa</option> <option value="Cook Islands">Cook Islands</option> <option value="Costa Rica">Costa Rica</option> <option value="Croatia">Croatia</option> <option value="Cuba">Cuba</option> <option value="Curaçao">Curaçao</option> <option value="Cyprus">Cyprus</option> <option value="Czech Republic">Czechia</option> <option value="Côte d'Ivoire">Côte d’Ivoire</option> <option value="Denmark">Denmark</option> <option value="Djibouti">Djibouti</option> <option value="Dominica">Dominica</option> <option value="Dominican Republic">Dominican Republic</option> <option value="Ecuador">Ecuador</option> <option value="Egypt">Egypt</option> <option value="El Salvador">El Salvador</option> <option value="Equatorial Guinea">Equatorial Guinea</option> <option value="Eritrea">Eritrea</option> <option value="Estonia">Estonia</option> <option value="Eswatini">Eswatini</option> <option value="Ethiopia">Ethiopia</option> <option value="Falkland Islands (Malvinas)">Falkland Islands</option> <option value="Faroe Islands">Faroe Islands</option> <option value="Fiji">Fiji</option> <option value="Finland">Finland</option> <option value="France">France</option> <option value="French Guiana">French Guiana</option> <option value="French Polynesia">French Polynesia</option> <option value="French Southern Territories">French Southern Territories</option> <option value="Gabon">Gabon</option> <option value="Gambia">Gambia</option> <option value="Georgia">Georgia</option> <option value="Germany">Germany</option> <option value="Ghana">Ghana</option> <option value="Gibraltar">Gibraltar</option> <option value="Greece">Greece</option> <option value="Greenland">Greenland</option> <option value="Grenada">Grenada</option> <option value="Guadeloupe">Guadeloupe</option> <option value="Guatemala">Guatemala</option> <option value="Guernsey">Guernsey</option> <option value="Guinea">Guinea</option> <option value="Guinea Bissau">Guinea-Bissau</option> <option value="Guyana">Guyana</option> <option value="Haiti">Haiti</option> <option value="Heard Island And Mcdonald Islands">Heard & McDonald Islands</option> <option value="Holy See (Vatican City State)">Vatican City</option> <option value="Honduras">Honduras</option> <option value="Hong Kong">Hong Kong SAR</option> <option value="Hungary">Hungary</option> <option value="Iceland">Iceland</option> <option value="India">India</option> <option value="Indonesia">Indonesia</option> <option value="Iran, Islamic Republic Of">Iran</option> <option value="Iraq">Iraq</option> <option value="Ireland">Ireland</option> <option value="Isle Of Man">Isle of Man</option> <option value="Israel">Israel</option> <option value="Italy">Italy</option> <option value="Jamaica">Jamaica</option> <option value="Japan">Japan</option> <option value="Jersey">Jersey</option> <option value="Jordan">Jordan</option> <option value="Kazakhstan">Kazakhstan</option> <option value="Kenya">Kenya</option> <option value="Kiribati">Kiribati</option> <option value="Korea, Democratic People's Republic Of">North Korea</option> <option value="Kosovo">Kosovo</option> <option value="Kuwait">Kuwait</option> <option value="Kyrgyzstan">Kyrgyzstan</option> <option value="Lao People's Democratic Republic">Laos</option> <option value="Latvia">Latvia</option> <option value="Lebanon">Lebanon</option> <option value="Lesotho">Lesotho</option> <option value="Liberia">Liberia</option> <option value="Libyan Arab Jamahiriya">Libya</option> <option value="Liechtenstein">Liechtenstein</option> <option value="Lithuania">Lithuania</option> <option value="Luxembourg">Luxembourg</option> <option value="Macao">Macao SAR</option> <option value="Madagascar">Madagascar</option> <option value="Malawi">Malawi</option> <option value="Malaysia">Malaysia</option> <option value="Maldives">Maldives</option> <option value="Mali">Mali</option> <option value="Malta">Malta</option> <option value="Martinique">Martinique</option> <option value="Mauritania">Mauritania</option> <option value="Mauritius">Mauritius</option> <option value="Mayotte">Mayotte</option> <option value="Mexico">Mexico</option> <option value="Moldova, Republic of">Moldova</option> <option value="Monaco">Monaco</option> <option value="Mongolia">Mongolia</option> <option value="Montenegro">Montenegro</option> <option value="Montserrat">Montserrat</option> <option value="Morocco">Morocco</option> <option value="Mozambique">Mozambique</option> <option value="Myanmar">Myanmar (Burma)</option> <option value="Namibia">Namibia</option> <option value="Nauru">Nauru</option> <option value="Nepal">Nepal</option> <option value="Netherlands">Netherlands</option> <option value="Netherlands Antilles">Netherlands Antilles</option> <option value="New Caledonia">New Caledonia</option> <option value="New Zealand">New Zealand</option> <option value="Nicaragua">Nicaragua</option> <option value="Niger">Niger</option> <option value="Nigeria">Nigeria</option> <option value="Niue">Niue</option> <option value="Norfolk Island">Norfolk Island</option> <option value="North Macedonia">North Macedonia</option> <option value="Norway">Norway</option> <option value="Oman">Oman</option> <option value="Pakistan">Pakistan</option> <option value="Palestinian Territory, Occupied">Palestinian Territories</option> <option value="Panama">Panama</option> <option value="Papua New Guinea">Papua New Guinea</option> <option value="Paraguay">Paraguay</option> <option value="Peru">Peru</option> <option value="Philippines">Philippines</option> <option value="Pitcairn">Pitcairn Islands</option> <option value="Poland">Poland</option> <option value="Portugal">Portugal</option> <option value="Qatar">Qatar</option> <option value="Republic of Cameroon">Cameroon</option> <option value="Reunion">Réunion</option> <option value="Romania">Romania</option> <option value="Russia">Russia</option> <option value="Rwanda">Rwanda</option> <option value="Saint Barthélemy">St. Barthélemy</option> <option value="Saint Helena">St. Helena</option> <option value="Saint Kitts And Nevis">St. Kitts & Nevis</option> <option value="Saint Lucia">St. Lucia</option> <option value="Saint Martin">St. Martin</option> <option value="Saint Pierre And Miquelon">St. Pierre & Miquelon</option> <option value="Samoa">Samoa</option> <option value="San Marino">San Marino</option> <option value="Sao Tome And Principe">São Tomé & Príncipe</option> <option value="Saudi Arabia">Saudi Arabia</option> <option value="Senegal">Senegal</option> <option value="Serbia">Serbia</option> <option value="Seychelles">Seychelles</option> <option value="Sierra Leone">Sierra Leone</option> <option value="Singapore">Singapore</option> <option value="Sint Maarten">Sint Maarten</option> <option value="Slovakia">Slovakia</option> <option value="Slovenia">Slovenia</option> <option value="Solomon Islands">Solomon Islands</option> <option value="Somalia">Somalia</option> <option value="South Africa">South Africa</option> <option value="South Georgia And The South Sandwich Islands">South Georgia & South Sandwich Islands</option> <option value="South Korea">South Korea</option> <option value="South Sudan">South Sudan</option> <option value="Spain">Spain</option> <option value="Sri Lanka">Sri Lanka</option> <option value="St. Vincent">St. Vincent & Grenadines</option> <option value="Sudan">Sudan</option> <option value="Suriname">Suriname</option> <option value="Svalbard And Jan Mayen">Svalbard & Jan Mayen</option> <option value="Sweden">Sweden</option> <option value="Switzerland">Switzerland</option> <option value="Syria">Syria</option> <option value="Taiwan">Taiwan</option> <option value="Tajikistan">Tajikistan</option> <option value="Tanzania, United Republic Of">Tanzania</option> <option value="Thailand">Thailand</option> <option value="Timor Leste">Timor-Leste</option> <option value="Togo">Togo</option> <option value="Tokelau">Tokelau</option> <option value="Tonga">Tonga</option> <option value="Trinidad and Tobago">Trinidad & Tobago</option> <option value="Tristan da Cunha">Tristan da Cunha</option> <option value="Tunisia">Tunisia</option> <option value="Turkey">Turkey</option> <option value="Turkmenistan">Turkmenistan</option> <option value="Turks and Caicos Islands">Turks & Caicos Islands</option> <option value="Tuvalu">Tuvalu</option> <option value="Uganda">Uganda</option> <option value="Ukraine">Ukraine</option> <option value="United Arab Emirates">United Arab Emirates</option> <option value="United Kingdom">United Kingdom</option> <option value="United States">United States</option> <option value="United States Minor Outlying Islands">U.S. Outlying Islands</option> <option value="Uruguay">Uruguay</option> <option value="Uzbekistan">Uzbekistan</option> <option value="Vanuatu">Vanuatu</option> <option value="Venezuela">Venezuela</option> <option value="Vietnam">Vietnam</option> <option value="Virgin Islands, British">British Virgin Islands</option> <option value="Wallis And Futuna">Wallis & Futuna</option> <option value="Western Sahara">Western Sahara</option> <option value="Yemen">Yemen</option> <option value="Zambia">Zambia</option> <option value="Zimbabwe">Zimbabwe</option></select></div> </div> <div class="grid__item grid__item--desktop-up-7"> <div class=" input-wrapper js-input-wrapper input-wrapper--select "><label class="label js-label label--select" for="forms_contact_annual_revenue_range">Annual revenue volume</label><select name="forms_contact[annual_revenue_range]" id="forms_contact_annual_revenue_range" class="select js-select select--sm select-group__select"><option label="Select one" selected="selected" value=""></option> <option label="Just getting started" value="Just getting started">Just getting started</option> <option value="$1 - $250,000">$1 - $250,000</option> <option value="$250,000 - $2,000,000">$250,000 - $2,000,000</option> <option value="$2,000,000 - $10,000,000">$2,000,000 - $10,000,000</option> <option value="$10,000,000 - $25,000,000">$10,000,000 - $25,000,000</option> <option value="$25,000,000 - 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id="forms_contact_address" /> <p class="text--minor margin--vertical-sm">By submitting this form, you agree to receive promotional messages from Shopify about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.</p> <button class="button button--theme-chartreuse button--size-md button--tighter-margin" type="submit">Submit form</button> </form> <div class="content-block content-block--theme-white content-block--size-md display--mobile margin--bottom-md"><div class="content-block__text copy"> <p class="preform-message"> Already using Shopify? <a href="/plus/upgrade">Learn how to upgrade to Shopify Plus</a> </p> </div></div> <div class="chat-now chat-now--tighter-margin"> <div class="content-block content-block--theme-white content-block--size-md"><h2 class="content-block__heading heading--4 chat-now__heading">How can we help you?</h2> </div> <button class="button chat-now__button" data-open-chat="true" data-drift-playbook="358313" data-event-category="modal" data-event-action="button_click" data-event-label="start-live-chat" data-track-id="ContactStartLiveChat" > <svg class="icon icon icon--type-conceptual icon--fill-silver chat-now__icon" aria-hidden="true" focusable="false"> <use xlink:href="#conceptual-chat" /> </svg> <span>Start live chat</span> </button> </div> </div></div> </div></div></div></div><div id="GlobalContactThanks" tabindex="-1" role="dialog" aria-modal="true" aria-labelledby="modal-GlobalContactThanks-heading" class="modal modal--theme-deep-indigo modal--size-md js-modal hide--no-js contact-thanks-modal"><div class="js-modal__top-wrapper modal__top-wrapper"><button name="button" type="button" aria-label="Close" data-modal-id="GlobalContactThanks" class="modal__close-button js-modal__close-button"><svg class="icon icon icon--type-ui icon--size-sm icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="#ui-close-24" /> </svg></button></div><div class="js-modal__content modal__content copy"><div class="grid js-modal__content-wrapper"><div class="grid__item"> <h2 id="modal-GlobalContactThanks-heading" class="modal__heading text--center heading--1">Thank you</h2> <p class="text--center margin--top-sm">A Shopify Plus sales expert will contact you soon.</p> <section class="js-contact-call-us margin--vertical-sm text-center" data-country-code=US> <div class="content-block content-block--theme-white content-block--size-md"><h2 class="content-block__heading heading--3 contact-call-us__heading">Want to chat sooner? Give us a call.</h2><div class="content-block__text copy margin--reset-top"><p>Monday to Friday 9am-6pm ET</p></div> </div> <a class="button button--theme-chartreuse button--size-md contact-call-us__button margin--reset-bottom" data-track-id="ContactCallUs" data-event="outbound_link_click" data-event-action="outbound_link_click" data-event-category="lead-contact-form" data-event-label="contact-sales-call-us-button" data-event-location="lead-contact-form" data-event-name="outbound_link_click" data-event-non-interaction="false" data-event-text="1-844-686-1946" data-event-type="contact-sales-call-us-button" data-event-url="tel:+18446861946" data-project="plus" href="tel:+18446861946" rel="nofollow noopener noreferrer" target="_blank"> <svg class="icon icon icon--type-conceptual icon--fill-black" aria-hidden="true" focusable="false"> <use xlink:href="#conceptual-phone" /> </svg> 1-844-686-1946 </a></section> </div></div></div></div> <script> //<![CDATA[ window.I18n = window.I18n || {}; window.I18n.data = {"modal":{"home":"Home","close":"Close"},"signup":{"header":"Start your free %{trial_length}-day trial of Shopify","custom_header":"%{custom_signup_header}","create_now":"Create your store","labels":{"email":"Email address","password":"Password","storename":"Store name","shop_name":"Your store name","promotional_program_promo_code":"Discount code","subdomain":"Store URL"},"subtitles":{"shop_name":"This can be changed later.","promotional_program_promo_code":"Enter the promo code that was provided to you.","subdomain":"This will be the default domain for your store, but you can add different domains later. 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