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src="https://fast.wistia.com/embed/medias/o5prgcc03a/swatch" style="filter:blur(8px) grayscale(50%);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" loading="lazy"> </div> </div> </div> </div> </div> </div></div></div></header></div> <section class="section section--theme-white section--size-lg"> <div class="grid ct-key-takeaways"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-7 grid__item--tablet-up-offset-1"> <h2 class="content-block__eyebrow heading--5">Key takeaways</h2> <ul class="ct-key-takeaways__list"> <li> <span class="ct-key-takeaways__icon"> <svg class="icon icon icon--type-ui icon--size-sm icon--use-protected icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="#ui-check-24-protected" /> </svg> </span> <h4 class="heading--2 ct-key-takeaways__heading heading--2--theme-white">Cookies are out</h4> <p>Data privacy regulations tighten as acquisition costs continue to climb</p> </li> <li> <span class="ct-key-takeaways__icon"> <svg class="icon icon icon--type-ui icon--size-sm icon--use-protected icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="#ui-check-24-protected" /> </svg> </span> <h4 class="heading--2 ct-key-takeaways__heading heading--2--theme-white">First-party customer data is in</h4> <p>Instead of looking to big data, brands are using first-party data to engage their audiences with more relevant and personalized content</p> </li> <li> <span class="ct-key-takeaways__icon"> <svg class="icon icon icon--type-ui icon--size-sm icon--use-protected icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="#ui-check-24-protected" /> </svg> </span> <h4 class="heading--2 ct-key-takeaways__heading heading--2--theme-white">Brands are working together</h4> <p>Collaborating with other brands and creators opens up new audiences—and customer bases</p> </li> </ul> </div> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-4 grid__item--tablet-up-offset-9"> <div class="responsive-svg" style="padding-bottom: 100.0%"><div><span class="ui-inline-svg" aria-hidden="true" role="img" focusable="false"><svg width="411" height="544" viewBox="0 0 411 544" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_3529_11484)"> <rect x="100.156" y="459.965" width="213.344" height="79.2065" rx="39.6033" fill="url(#paint0_linear_3529_11484)"/> <rect x="10.1484" y="187.781" width="391.703" height="79.2065" rx="39.6033" fill="url(#paint1_linear_3529_11484)"/> <circle cx="271.525" cy="45.9287" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="180.799" cy="45.9287" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="90.0722" cy="45.9287" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="321.221" cy="136.657" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="230.494" cy="136.657" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="139.76" cy="136.657" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="49.7519" cy="136.657" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="362.252" cy="227.385" r="39.6035" fill="#111112"/> <circle cx="321.221" cy="318.112" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="230.494" cy="318.112" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="139.76" cy="318.112" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="49.7519" cy="318.112" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="362.252" cy="408.841" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="271.525" cy="408.841" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="180.799" cy="408.841" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="90.0722" cy="408.841" r="38.1035" stroke="#5AC67B" stroke-width="3"/> <circle cx="273.9" cy="499.569" r="39.6035" fill="#111112"/> <circle cx="194.689" cy="499.569" r="39.6035" fill="white"/> <circle cx="49.7519" cy="499.569" r="38.1035" stroke="#5AC67B" stroke-width="3"/> </g> <defs> <linearGradient id="paint0_linear_3529_11484" x1="100.156" y1="459.965" x2="313.5" y2="459.965" gradientUnits="userSpaceOnUse"> <stop offset="0.240415" stop-color="#36D8CC"/> <stop offset="1" stop-color="#5AC67B"/> </linearGradient> <linearGradient id="paint1_linear_3529_11484" x1="10.1484" y1="187.781" x2="401.852" y2="187.781" gradientUnits="userSpaceOnUse"> <stop offset="0.240415" stop-color="#36D8CC"/> <stop offset="1" stop-color="#5AC67B"/> </linearGradient> <clipPath id="clip0_3529_11484"> <rect width="411" height="544" fill="white"/> </clipPath> </defs> </svg> </span></div></div> </div></div></section> <section class="sidecar ct-sidecar section reverse_on_mobile" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left-reverse "> <div class="content-block content-block--theme-black content-block--size-md"><h3 class="content-block__heading heading--2">The data dilemma: ROAS worsens as consumer privacy gets better</h3><div class="content-block__text copy"> <div class=""><p>The number of online stores <a class='body-link' rel='nofollow' target='_blank' href=https://www.markinblog.com/how-many-ecommerce-sites/ >doubled in 2021</a> compared to 2020. Competition was the biggest obstacle to achieving growth in 2022, according to the 350 global commerce decision makers we surveyed that year.<sup>**</sup> More than 26 million ecommerce sites compete for their target consumers’ limited time and attention, with more retailers joining the competition daily. But the advertising tools brands used to rely on are getting less dependable. Since the peak of lockdowns, ROAS has continued its decline as the costs per click on the biggest advertising platforms seem to be in a race for the top.</p> <p><small><i>All values are in U.S. dollars</i></small></p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right-reverse "> <div class="ct-video--wistia"> <div class="wistia_responsive_padding" style="position:relative;aspect-ratio:1/1;padding-bottom:56.25%;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"> <div class="wistia_embed wistia_async_cznc5cb9x3 seo=false videoFoam=true" style="height:100%;position:relative;width:100%"> <div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"> <img src="https://fast.wistia.com/embed/medias/cznc5cb9x3/swatch" style="filter:blur(8px) grayscale(50%);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" loading="lazy"> </div> </div> </div> </div> </div></div></section> <section class="section section--theme-white section--size-lg ct-chart__fullwidth"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <h3>Paid search cost per click rose in every category year over year in Q3 2021</h3> <span class="image lazyload-image ct-chart--image hide--tablet hide--desktop" style="max-width: 273px; max-height: 335px;"><span class="lazyload-image__placeholder" style="padding-bottom: 122.7106%"><img alt="Paid search cost per click grew by 41% in the beauty industry, 33% in home and garden, 24% in apparel, 21% in consumer electronics, and 14% in sports and recreation year over year in Q3 2021." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/marketing/google-mobile-abef629d96ddf8eb191a7cd898eb3ca50bf38cc70ab7507e1bd739ad4a4bc3dc.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/marketing/google-mobile-abef629d96ddf8eb191a7cd898eb3ca50bf38cc70ab7507e1bd739ad4a4bc3dc.svg" alt="Paid search cost per click grew by 41% in the beauty industry, 33% in home and garden, 24% in apparel, 21% in consumer electronics, and 14% in sports and recreation year over year in Q3 2021." role="img" /></noscript></span></span> <span class="image lazyload-image hide--mobile ct-chart--image" style="max-width: 1234px; max-height: 396px;"><span class="lazyload-image__placeholder" style="padding-bottom: 32.0908%"><img alt="Paid search cost per click grew by 41% in the beauty industry, 33% in home and garden, 24% in apparel, 21% in consumer electronics, and 14% in sports and recreation year over year in Q3 2021." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/marketing/google-desktop-a7457449773b266a677f106a129e0ded73533e2c591f70a0eb08c65b8edebeb3.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/marketing/google-desktop-a7457449773b266a677f106a129e0ded73533e2c591f70a0eb08c65b8edebeb3.svg" alt="Paid search cost per click grew by 41% in the beauty industry, 33% in home and garden, 24% in apparel, 21% in consumer electronics, and 14% in sports and recreation year over year in Q3 2021." role="img" /></noscript></span></span> <p class="text--minor ct-source"> Sourced from <a target="_blank" rel="nofollow noopener noreferrer" class="link" href="https://spaces.statista.com/1bea0ce6d0124704887a35377c6a4749.pdf?utm_source=Statista+Webinar+Contacts&utm_campaign=4f39c7ce83-DoS_Webinar_eCommerce_Show_EN_KW38_2022_LHA&utm_medium=email&utm_term=0_f5ac47a287-4f39c7ce83-344273366">Statista</a> </p> </div></div></section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-12 grid__item--tablet-up-offset-1"> <div class="ct-text-block__columns-2"><p>The deprecation of third-party cookies has piled on to the advertising challenges. Apple and Mozilla have already done away with cookies, and Google is <a class='body-link' rel='nofollow' target='_blank' href=https://blog.google/products/chrome/update-testing-privacy-sandbox-web/ >following suit in 2024</a>. When Apple started letting its customers opt in to tracking in October 2021, advertisers lost <a class='body-link' rel='nofollow' target='_blank' href=https://www.objectedge.com/blog/how-changes-in-3rd-party-data-usage-impact-b2b-marketing >30% accuracy</a> on targeting algorithms overnight, costing an estimated <a class='body-link' rel='nofollow' target='_blank' href=https://www.forbes.com/sites/danielnewman/2022/02/10/apple-meta-and-the-ten-billion-dollar-impact-of-privacy-changes/?sh=3d8906972ae7 >$10 billion USD</a> in ad revenue. Big tech’s move toward more consumer privacy is making it harder for brands to reach their target audiences, generate traffic, and measure the effectiveness of their efforts.</p> <p>But these companies are just responding to what people are asking for: more privacy. Only <a class='body-link' rel='nofollow' target='_blank' href=https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/a-customer-centric-approach-to-marketing-in-a-privacy-first-world?utm_campaign=Newsletter%2525202022&utm_medium=email&utm_content=220852478&utm_source=hs_automation >33% of customers</a> believe brands use their data responsibly, and regional governments are stepping up to protect their citizens. New and updated legislation around the world, such as in California, China, Brazil, and <a class='body-link' rel='nofollow' target='_blank' href=https://gdpr-info.eu/ >the EU</a>, is adding to the growing number of <a class='body-link' rel='nofollow' target='_blank' href=https://www.osano.com/articles/data-privacy-laws >privacy laws</a> coming into effect.</p> <p>There’s no denying that privacy regulations are strangling marketers’ ability to target potential customers. Boston Consulting group found that <a class='body-link' rel='nofollow' target='_blank' href=https://web-assets.bcg.com/6b/3e/72d1c2cd42b4a841972c51ecf00f/b2b-marketing-in-a-world-without-cookies-may-2022.pdf >95% of marketers</a> have already experienced the downsides of these data privacy trends or expect to in the coming year.</p> <p>For brands that depend on third-party data in their marketing, personalization at scale is one of the many downsides. But <a class='body-link' rel='nofollow' target='_blank' href=https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying >71%</a> of consumers still expect a personal touch, and 81% of brands agree that unique, personalized experiences play an important role in future commerce growth.<sup>*</sup> So the challenge is finding new ways to replace the role of third-party data in marketing.</p> </div> </div></div></section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-12 grid__item--tablet-up-offset-1"> <h2 class=heading--2--theme-white>Can first-party data solve the data crisis?</h2> <div class="ct-text-block__columns-2"><p>Many brands are collecting their own customer data to fill the void left by third-party cookies. In some ways, this is an upgrade. Third-party data is getting more expensive, often only available for a limited period of time, and the <a class='body-link' rel='nofollow' target='_blank' href=https://www.techpolicy.com/Articles/H/How-Effective-is-Black-Box-Digital-Consumer-Profil.aspx >accuracy is questionable</a> at best. Some studies say businesses overestimate ad effectiveness <a class='body-link' rel='nofollow' target='_blank' href=https://hbr.org/2021/02/what-digital-advertising-gets-wrong >upwards of 4,000%.</a></p> <p>In contrast, businesses have total control over their own customer data. They know exactly when, how, and why the data was collected, and it belongs to the business forever. And because this data comes from consumers who directly interact with the brand, the information is more likely to be relevant. What’s more, customers want an integrated, transparent, human experience, which third-party cookies are not cut out to give.</p> <p>Some good news for customer acquisition out of the disruption is that more people are open to trying new brands. It didn’t look like consumers were willing to buy from new brands in 2020, when <a class='body-link' rel='nofollow' target='_blank' href=https://modernretail.co.uk/loyal-customers-are-worth-22x-more/ >38% of customers</a> increased their spending with an individual retailer. But once the strictest lockdowns eased up and more options hit the market, 41% of consumers switched brands.</p> <p>Whether new stores, new products, or new buying methods, <a class='body-link' rel='nofollow' target='_blank' href=https://businesschief.com/technology-and-ai/mckinsey-prioritise-personalisation-for-10-15-revenue-lift >75% of consumers</a> tried something different during the pandemic. And now, thanks to inflation, consumers are on the hunt for the best value, making them even more open to change. <a class='body-link' rel='nofollow' target='_blank' href=https://www.insiderintelligence.com/content/top-reasons-consumers-switch-brands >Two out of three shoppers</a> abandon brands for better deals, and 58% switch in search of higher quality products.</p> <p>But there’s still one big question first-party data can’t answer alone: How do brands find and attract these new customers? The answer that’s emerging for forward-thinking brands is collaboration.</p> </div> </div></div></section> <section class="sidecar ct-sidecar section reverse_on_mobile" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left-reverse "> <div class="content-block content-block--theme-black content-block--size-md"><h3 class="content-block__heading heading--2">Brands collaborate to win the marketing competition</h3><div class="content-block__text copy"> <div class=""><p>Businesses are rethinking their paradigms around brand and fan building by turning competitors into collaborators.</p> <p>Although collaboration is largely untapped in the digital world, the world of commerce has always been collaborative. Concerts showcase multiple bands to tap into each other's fan bases. Car dealerships live on the same street to bring more of the target market to one space, increasing the odds of a transaction.</p> <p>Collaborations give brands access to new audiences while crushing conversion costs. Like meeting someone through a mutual friend versus a cold call, the customers that brands reach through collabs are potentially more willing to start the sales conversation.</p> <p>Asa Whillock, former director of product management at Adobe, says, “We also <a class='body-link' rel='nofollow' target='_blank' href=https://business.adobe.com/blog/perspectives/3-marketing-predictions-for-a-cookieless-world#gs.8z8ret >expect</a> a greater focus on making the right business alliances or data partnerships both internally and externally. Companies across industries will partner up to share audiences with explicit permission from their customers.” He predicts the next trend will be “companies working closely together, brand to brand, to exchange resolved first-party audiences (with consumer consent, of course) in a secure, neutral environment."</p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right-reverse "> <div class="ct-shadow-card__wrapper"> <div class="grid ct-quote__content-wrapper ct-shadow-card"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <blockquote class="ct-quote"> <svg class="icon ct-quote__icon" aria-hidden="true" focusable="false"> <use xlink:href="#commerce-trends-quote-left" /> </svg> <div class="ct-quote__content"><p>The biggest opportunity flying under the radar is collaboration. It’s the best way to increase the number of buyers who know and care about you in a way that turns you into not competitors but cooperators, perhaps even allies and friends. It’s the best way to have fan bases come into contact with new kinds of brands.</p> <p>Collaboration is truly the win-win way for brands to find new audiences in a way that doesn’t dilute your brands.</p> </div> <cite> <span class="ct-quote__source bold">Alex Danco</span> <span class="ct-quote__source-title">Director of Blockchain and Systems Thinking, Shopify</span> </cite> </blockquote> </div></div></div> </div></div></section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <h2 class=heading--2--theme-white>How to bring collabs to life in 2023</h2> <div class="ct-text-block__columns-1"><h3>1. Collaborate with other brands</h3> <p>The buzz around a collab creates new excitement for long-time customers and ripples into hard-to-reach markets. Brands get new eyes on their products and a fresh take on their brand.</p> <p>New Balance used collabs to completely transform its brand image from dad shoe to highly coveted hype shoe. After more than 100 years as a sneaker brand all about function, actors, rappers, and <a class='body-link' rel='nofollow' target='_blank' href=https://www.creativereview.co.uk/new-balance-brand-creative/ >supermodels</a> are now spotted rocking the footwear.</p> <p>Partnerships in diverse markets, from music to acting to sports, give New Balance the clout to tell stories that resonate with more fashion-conscious audiences. In the United States, it's only behind Nike and Adidas as <a class='body-link' rel='nofollow' target='_blank' href=https://hypebeast.com/2018/8/new-balance-2023-sales-estimation >the top brand in the performance footwear category</a>. The brand also taps into regional markets through collabs with apparel brands like Parisian luxury label Casablanca and Japan's WTAPS. This master of collabs is shooting for <a class='body-link' rel='nofollow' target='_blank' href=https://wwd.com/business-news/business-features/new-balance-eyes-7-billion-in-sales-by-1202769412/ >$7 billion</a> in sales by 2023.</p> </div> </div></div></section> <section class="sidecar ct-sidecar section " size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left "> <div class="content-block content-block--theme-black content-block--size-md"><div class="content-block__text copy"> <div class=""><h3>2. Work with creators</h3> <p>Consumers want to connect with people, not just businesses. Almost <a class='body-link' rel='nofollow' target='_blank' href=https://blog.hubspot.com/marketing/state-of-consumer-trends-report?utm_campaign=Newsletter%202022&utm_medium=email&utm_content=220852478&utm_source=hs_automation >one-third of shoppers</a> say influencer recommendations are more important than recommendations from friends and family, and 71% of businesses expect online influencers to become even more important in the future.<sup>*</sup></p> <p>Content that customers create packs even more of a punch: User-generated content is <a class='body-link' rel='nofollow' target='_blank' href=https://www.nosto.com/blog/consumer-behavior-stats/ >8.7 times</a> more impactful than influencer content. Reviews, photos, videos, blog posts, comments, shares, and likes are seen as three times more authentic than brand-created content, and almost six times more authentic than official influencer content. Customers love to feel part of brands, and <a class='body-link' rel='nofollow' target='_blank' href=https://blog.hubspot.com/marketing/state-of-consumer-trends-report?utm_campaign=Newsletter%202022&utm_medium=email&utm_content=220852478&utm_source=hs_automation >30–40% of adult consumers under 35 years old</a> already consider themselves content creators.</p> <p>To capture Gen Z users, short-video platforms are the most popular places to partner with collaborators. Almost <a class='body-link' rel='nofollow' target='_blank' href=https://www-businessinsider-com.cdn.ampproject.org/c/s/www.businessinsider.com/nearly-half-genz-use-tiktok-instagram-over-google-search-2022-7?amp >40%</a> of Gen Z use TikTok and Instagram for search over Google, and <a class='body-link' rel='nofollow' target='_blank' href=https://www.nosto.com/blog/consumer-behavior-stats/ >61%</a> say they're even more influenced by user-generated content since COVID. Gucci is making bold strides to attract younger, eclectic audiences through social media. Train enthusiast and TikTok star Francis Bourgeois is <a class='body-link' rel='nofollow' target='_blank' href=https://www.businessinsider.com/tiktok-train-guy-francis-bourgeois-models-gucci-north-face-2022-1?r=US&IR=T >one of the newest faces of the Gucci x The North Face</a>] collection, and social media is loving the collaboration.</p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right "> <div class="ct-video--wistia"> <div class="wistia_responsive_padding" style="position:relative;aspect-ratio:1/1;padding-bottom:56.25%;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"> <div class="wistia_embed wistia_async_gz9oov5ikp seo=false videoFoam=true" style="height:100%;position:relative;width:100%"> <div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"> <img src="https://fast.wistia.com/embed/medias/gz9oov5ikp/swatch" style="filter:blur(8px) grayscale(50%);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" loading="lazy"> </div> </div> </div> </div> </div></div></section> <section class="sidecar ct-sidecar section sidecar--white" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left-reverse "> <div class="content-block content-block--theme-black content-block--size-md"><div class="content-block__text copy"> <div class=""><h3>3. Rethink loyalty programs</h3> <p>Experience-driven, customer-centered loyalty programs aren't yet the norm, but they're <a class='body-link' rel='nofollow' target='_blank' href=https://antavo.com/blog/brand-loyalty-statistics-2022/ >likely to be within a few years</a>. Almost 72% of the global brands surveyed by loyalty tech provider Antavo are already planning to revamp their existing programs. To get ahead of the trend, brands are putting their customers at the center of loyalty programs, instead of transactions.</p> <p>Customer engagement, satisfaction, and relevancy go through the roof when customers get to shop for perks anywhere in a brand's network, not just in one store.</p> <p>Brand loyalty takes a hit in times of economic crisis, which is why <a class='body-link' rel='nofollow' target='_blank' href=https://www.forbes.com/sites/forbesbusinesscouncil/2022/09/15/loyalty-programs-a-tool-in-times-of-crisis/?sh=40eeca99261c >more loyalty programs show up</a> across industries when spending is down. <a class='body-link' rel='nofollow' target='_blank' href=https://antavo.com/blog/brand-loyalty-statistics-2022/ >Six out of 10</a> companies had loyalty programs to thank for keeping customers engaged during the pandemic. But <a class='body-link' href=https://www.shopify.com/ca/blog/loyalty-program#3?itcat=plus&itterm=2023-commerce-trends-report>loyalty programs</a> take many forms. It's more important than ever to choose a model that meets current customer needs while paving the way for the future of brand-customer relationships.</p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right-reverse "> <div class="ct-shadow-card__wrapper"> <div class="grid ct-quote__content-wrapper ct-shadow-card"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <blockquote class="ct-quote"> <svg class="icon ct-quote__icon" aria-hidden="true" focusable="false"> <use xlink:href="#commerce-trends-quote-left" /> </svg> <div class="ct-quote__content"><p>How do I invite another brand's fans into an offer or special discount or early access to a drop or a collab? What's really amazing is if you can say, 'Prove that you're a fan of that merchant and I will give you something,' customers can get something in their purchase from one merchant that has meaning in another store.</p> </div> <cite> <span class="ct-quote__source bold">Alex Danco</span> <span class="ct-quote__source-title">Director of Blockchain and Systems Thinking, Shopify</span> </cite> </blockquote> </div></div></div> </div></div></section> <section class="sidecar ct-sidecar section reverse_on_mobile" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left-reverse "> <div class="content-block content-block--theme-black content-block--size-md"><h2 class="content-block__eyebrow heading--5">Merchant spotlight</h2><h3 class="content-block__heading heading--2">How Doe Lashes taps into influencers and other brands to grow</h3><div class="content-block__text copy"> <div class=""><p>Doe Lashes, an everyday lash brand based in California, “built their brand on the backs of creators,” according to CEO and founder Jason Wong. When the company was founded in 2019 with $500, they gifted their products to influencers to get in front of as many people as possible at virtually no cost.</p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right-reverse "> <div class="ct-video--wistia"> <div class="wistia_responsive_padding" style="position:relative;aspect-ratio:1/1;padding-bottom:56.25%;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"> <div class="wistia_embed wistia_async_luwizg4gbm seo=false videoFoam=true" style="height:100%;position:relative;width:100%"> <div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"> <img src="https://fast.wistia.com/embed/medias/luwizg4gbm/swatch" style="filter:blur(8px) grayscale(50%);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" loading="lazy"> </div> </div> </div> </div> </div></div></section> <section class="sidecar ct-sidecar section sidecar--white reverse_on_mobile" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left-reverse "> <div class="content-block content-block--theme-black content-block--size-md"><div class="content-block__text copy"> <div class=""><p>Today, they have the attention of 36 million hashtag views on TikTok, and their business has grown exponentially, with 60% of their revenue coming from organic social and influencers.</p> <p>What started as two social media marketers manually project managing their influencer relationships in multiple tools has now led them to automate many of their processes with Shopify Collabs.</p> <p>Shopify Collabs cut effort in half: Six hours in a day could now be spent reaching out to 200 influencers instead of 100. While staff used to have to hop into PayPal to pay their partners, then into a spreadsheet to update the numbers, Shopify Collabs has acted as a single command center to discover new creators, create coupon codes, track results in their CRM software, or communicate with and pay creators.</p> <p>“Saving time means saving money,” says Wong. “Being able to do more with a small team was top priority for us.”</p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right-reverse "> <div class="ct-shadow-card__wrapper"> <div class="grid ct-quote__content-wrapper ct-shadow-card"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <blockquote class="ct-quote"> <svg class="icon ct-quote__icon" aria-hidden="true" focusable="false"> <use xlink:href="#commerce-trends-quote-left" /> </svg> <div class="ct-quote__content"><p>The early stage of our business was trying to get as many eyeballs as we could. Now, we’re looking for conversions and are very much revenue driven.</p> </div> <cite> <span class="ct-quote__source bold">Jason Wong</span> <span class="ct-quote__source-title">CEO and Founder, Doe Lashes</span> </cite> </blockquote> </div></div></div> </div></div></section> <section class="section section--theme-deep-indigo section--size-lg ct-text-block ct-text-block__how-shopify-help"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <h2 class="content-block__eyebrow heading--5"> How Shopify can help </h2> <div class="ct-text-block__columns-1}"><h2>Reach more buyers through influencers</h2> <p><a class='body-link' href=https://www.shopify.com/collabs/find-influencers?itcat=plus&itterm=how-shopify-can-help-commerce-trend-report>Shopify Collabs</a> is an all-in-one creator marketing app that helps brands recruit, collaborate with, and manage creators—and it’s free to install. Review applicants to your creator community, send gifts, assign affiliate links and codes, track performance, and send payments right from the Shopify admin.</p> <h2>Get your ads in front of people more likely to buy</h2> <p>Powered by unique insights from commerce data, <a class='body-link' href=https://www.shopify.com/audiences?itcat=plus&itterm=how-shopify-can-help-commerce-trend-report>Shopify Audiences</a> provides custom audience lists for your digital ads to connect you with relevant buyers.</p> <ul> <li>Reach your audiences where they are: Connect with buyers across the marketing funnel, whether your campaign objective is to drive brand awareness, consideration, or sales. With multi-platform integrations, Shopify Audiences supports ad campaigns across the Meta and Google ad networks.</li> <li>Find buyers who want your products: Shopify Audiences uses a merchant-powered audience network to help you find new buyers.</li> <li>Get accurate reporting on audience performance: Running your business on Shopify means Shopify Audiences can accurately attribute and measure conversions from your audience lists.</li> </ul> </div> </div></div></section> <div class="ct-breaker"> <div class="responsive-svg hide--mobile" style="padding-bottom: 5.833333333333333%"><div><span class="ui-inline-svg" aria-hidden="true" role="img" focusable="false"><svg xmlns="http://www.w3.org/2000/svg" width="1442" height="84" viewBox="0 0 1442 84" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1440 42C1440 64.0914 1422.09 82 1400 82L965 81.9999C942.909 81.9999 925 64.0913 925 42C925 19.9086 942.909 1.99995 965 1.99996L1400 2C1422.09 2 1440 19.9086 1440 42Z" 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26.25%"><div><span class="ui-inline-svg" aria-hidden="true" role="img" focusable="false"><svg width="319" height="85" viewBox="0 0 319 85" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M2 42.3428C2 21.356 19.0132 4.34278 40 4.34278L42 4.34279C62.9868 4.34279 80 21.356 80 42.3428C80 63.3296 62.9868 80.3428 42 80.3428L40 80.3428C19.0132 80.3428 2 63.3296 2 42.3428Z" stroke="#5AC67B" stroke-width="4" stroke-linecap="round" stroke-linejoin="round"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M227 42.343C227 64.4344 209.091 82.343 187 82.343L122 82.3427C99.9086 82.3427 82 64.4341 82 42.3428C82 20.2514 99.9086 2.34275 122 2.34275L187 2.343C209.091 2.343 227 20.2516 227 42.343Z" fill="url(#paint0_linear_203_484)"/> <path d="M279 2.34277C301.091 2.34277 319 20.2514 319 42.3428C319 64.4342 301.091 82.3428 279 82.3428L279 2.34277Z" fill="#5AC67B"/> <path d="M239 2.34277C261.091 2.34277 279 20.2514 279 42.3428C279 64.4342 261.091 82.3428 239 82.3428L239 2.34277Z" stroke="#5AC67B" stroke-width="4" stroke-linecap="round" stroke-linejoin="round"/> <defs> <linearGradient id="paint0_linear_203_484" x1="-5.49999" y1="12.3427" x2="227" y2="82.343" gradientUnits="userSpaceOnUse"> <stop stop-color="#36D8CC"/> <stop offset="1" stop-color="#5AC67B"/> </linearGradient> </defs> </svg> </span></div></div> </div> <section class="section section--theme-white section--size-lg"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <h2 class="content-block__eyebrow heading--5"> Marketing trends Q&A </h2> <div class="accordion accordion--theme-none accordion--size-md js-accordion ct-accordion"><button class="accordion__trigger js-accordion__trigger" aria-controls="accordion-faa870e355ca7d2abce9c563e156699c" aria-expanded="false"><h3 class="accordion__trigger-text">What is first-party data?</h3><div class="responsive-svg color-cobalt accordion__expand-icon" style="padding-bottom: 100.0%"><div><span class="ui-inline-svg" aria-hidden="true" role="img" focusable="false"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><path fill-rule="evenodd" d="M11.983 15.722l8.86-8.86 2.122 2.12-10.982 10.983L1 8.982l2.121-2.121z"/></svg></span></div></div></button><div class="accordion__content js-accordion__content" id="accordion-faa870e355ca7d2abce9c563e156699c" style="display: none" aria-hidden="true"> <div class=""><p>First-party data refers to customer data that a company collects directly from its customers rather than from a third-party site. This may be through purchases, surveys, website/app behavior, or social media accounts.</p> </div> </div></div> <div class="accordion accordion--theme-none accordion--size-md js-accordion ct-accordion"><button class="accordion__trigger js-accordion__trigger" aria-controls="accordion-1321bbaaa760c3ce92bb3d656ef099f4" aria-expanded="false"><h3 class="accordion__trigger-text">What is Shopify Collabs?</h3><div class="responsive-svg color-cobalt accordion__expand-icon" style="padding-bottom: 100.0%"><div><span class="ui-inline-svg" aria-hidden="true" role="img" focusable="false"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><path fill-rule="evenodd" d="M11.983 15.722l8.86-8.86 2.122 2.12-10.982 10.983L1 8.982l2.121-2.121z"/></svg></span></div></div></button><div class="accordion__content js-accordion__content" id="accordion-1321bbaaa760c3ce92bb3d656ef099f4" style="display: none" aria-hidden="true"> <div class=""><p>Shopify Collabs is a new marketplace app that allows merchants and creators to discover each other and create new collaborations. Creators can apply to various collaboration opportunities while merchants can discover creators to work with to promote their products.</p> </div> </div></div> <div class="accordion accordion--theme-none accordion--size-md js-accordion ct-accordion"><button class="accordion__trigger js-accordion__trigger" aria-controls="accordion-408b70b2dfa330bb39e7f1ae268bf8a7" aria-expanded="false"><h3 class="accordion__trigger-text">Why is brand differentiation important?</h3><div class="responsive-svg color-cobalt accordion__expand-icon" style="padding-bottom: 100.0%"><div><span class="ui-inline-svg" aria-hidden="true" role="img" focusable="false"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><path fill-rule="evenodd" d="M11.983 15.722l8.86-8.86 2.122 2.12-10.982 10.983L1 8.982l2.121-2.121z"/></svg></span></div></div></button><div class="accordion__content js-accordion__content" id="accordion-408b70b2dfa330bb39e7f1ae268bf8a7" style="display: none" aria-hidden="true"> <div class=""><p>Brand differentiation helps to set your business apart from your competitors. It highlights your unique selling points (USPs) and puts them in front of consumers as a way to grow your audience.</p> </div> </div></div> <div class="accordion accordion--theme-none accordion--size-md js-accordion ct-accordion"><button class="accordion__trigger js-accordion__trigger" aria-controls="accordion-caf77802576f6c3566fa9da2cafc9e1a" aria-expanded="false"><h3 class="accordion__trigger-text">What is the future for social media and commerce?</h3><div class="responsive-svg color-cobalt accordion__expand-icon" style="padding-bottom: 100.0%"><div><span class="ui-inline-svg" aria-hidden="true" role="img" focusable="false"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><path fill-rule="evenodd" d="M11.983 15.722l8.86-8.86 2.122 2.12-10.982 10.983L1 8.982l2.121-2.121z"/></svg></span></div></div></button><div class="accordion__content js-accordion__content" id="accordion-caf77802576f6c3566fa9da2cafc9e1a" style="display: none" aria-hidden="true"> <div class=""><p>Social commerce is expected to grow <a class='body-link' rel='nofollow' target='_blank' href=https://newsroom.accenture.com/news/shopping-on-social-media-platforms-expected-to-reach-1-2-trillion-globally-by-2025-new-accenture-study-finds.htm >three times as fast</a> as traditional commerce over the next three years. With the continued release of features that create seamless social shopping experiences, this industry isn’t going anywhere anytime soon.</p> </div> </div></div></div></div></section> <section class="section section--theme-white section--size-lg ct-chat"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-6 grid__item--tablet-up-offset-1 grid__item--desktop-up-8 grid__item--desktop-up-offset-1"> <h2 class="heading--3 heading--3--theme-white">Learn how Shopify Plus brings your collabs to life with like-minded influencers.</h2> </div> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-4 grid__item--tablet-up-offset-2 grid__item--desktop-up-2 grid__item--desktop-up-offset-2"> <button class="button button--theme-white button--size-sm ct-chat__button" data-open-chat="true" data-drift-playbook="358310" type="button">Chat with us</button> </div></div></section> <section class="sidecar ct-sidecar section sidecar--white" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md "> <div class="content-block content-block--theme-black content-block--size-md"><h2 class="content-block__eyebrow heading--5">Commerce Trends Briefing</h2><h3 class="content-block__heading heading--2">Join the digital event</h3><div class="content-block__text copy"> <p>Get data-backed insights and actionable tips to turn this year’s biggest commerce trends into action – live from the experts.</p> <a class="button button--theme-white button--size-md ct-webinar__button" href="/plus/webinars/hub-commerce-trends-2023">Watch on-demand</a> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-webinar__speakers-wrapper "> <div class="ct-webinar__speaker"> <div class="ct-webinar__speaker-image"> <img class="image lazyload" alt="" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/tony-drockton-small-c3b25cb6abb34609a2829896a200b6532efd7e4c19c8aa7229f48a091e01220d.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/tony-drockton-large-27fff778584188a50674a018e6cd5d002bd223114ca84e1f2bb7ea0cdde22457.jpg 2x" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/tony-drockton-small-c3b25cb6abb34609a2829896a200b6532efd7e4c19c8aa7229f48a091e01220d.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/tony-drockton-large-27fff778584188a50674a018e6cd5d002bd223114ca84e1f2bb7ea0cdde22457.jpg 2x" alt="" class="image" /></noscript> </div> <div class="ct-webinar__speaker-content"> <p class="ct-webinar__speakers-name heading--5">Tony Drockton</p> <p class="ct-webinar__speakers-detail"> <span class="ct-webinar__speakers-title">Founder,</span> Hammitt </p> </div> </div> <div class="ct-webinar__speaker"> <div class="ct-webinar__speaker-image"> <img class="image lazyload" alt="" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/shaza-mahmoud-small-8802f30c4bf8b369e6750ad06e54a95e91202dbe4947ce3cfb6eef468d9541ad.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/shaza-mahmoud-large-123bef8a3f8e9c3070489767d99a35ec0f56aedad2ec249b070c8fd5044b295b.jpg 2x" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/shaza-mahmoud-small-8802f30c4bf8b369e6750ad06e54a95e91202dbe4947ce3cfb6eef468d9541ad.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/shaza-mahmoud-large-123bef8a3f8e9c3070489767d99a35ec0f56aedad2ec249b070c8fd5044b295b.jpg 2x" alt="" class="image" /></noscript> </div> <div class="ct-webinar__speaker-content"> <p class="ct-webinar__speakers-name heading--5">Shaza Mahmoud</p> <p class="ct-webinar__speakers-detail"> <span class="ct-webinar__speakers-title">Head of Retail,</span> Daily Paper </p> </div> </div> <div class="ct-webinar__speaker"> <div class="ct-webinar__speaker-image"> <img class="image lazyload" alt="" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/julie-mathers-small-61082a3ac34c80335150d3bcadcc754a1a97d3e6912bb6922b1b97575b24ab03.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/julie-mathers-large-43ab87deaa6db40ebdac1f6bb55bdea87bdf8b8f390ea5a699fbd984b11d76e5.jpg 2x" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/julie-mathers-small-61082a3ac34c80335150d3bcadcc754a1a97d3e6912bb6922b1b97575b24ab03.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/julie-mathers-large-43ab87deaa6db40ebdac1f6bb55bdea87bdf8b8f390ea5a699fbd984b11d76e5.jpg 2x" alt="" class="image" /></noscript> </div> <div class="ct-webinar__speaker-content"> <p class="ct-webinar__speakers-name heading--5">Julie Mathers</p> <p class="ct-webinar__speakers-detail"> <span class="ct-webinar__speakers-title">CEO,</span> Snuggle Hunny </p> </div> </div> </div></div></section> </main> <section class="section section--theme-deep-indigo section--size-lg"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--desktop-up-10 grid__item--desktop-up-offset-2"> <div class="content-block content-block--theme-white content-block--size-md ct-link-block__heading"><h3 class="content-block__heading heading--2">Get ahead of all the trends in 2023</h3> </div></div> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <div class="ct-link-block__wrapper"> <div class="ct-link-block__link commerce-trends__supply-chain"> <div class="ct-link-block__link-content"> <h2 class="content-block__eyebrow">Trend 1</h2> <h3 class="ct-link-block__link-content__title">Supply chain</h3> <a aria-label="Read now" class="ct-link-block__link-button button link link--secondary" href="/plus/commerce-trends/supply-chain">Read now <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div> </div> <div class="ct-link-block__link commerce-trends__money"> <div class="ct-link-block__link-content"> <h2 class="content-block__eyebrow">Trend 2</h2> <h3 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id="commerce_trends_lead_website" autocomplete="url" class="input js-input" /><label class=" label js-label label--text" for="commerce_trends_lead_website">Website URL</label></div> <div class=" input-wrapper js-input-wrapper input-wrapper--select "><label class="label js-label label--select" for="commerce_trends_lead_country">Country</label><select name="commerce_trends_lead[country]" id="commerce_trends_lead_country" autocomplete="country-name" class="select js-select"><option value="">Select one</option> <option value="Afghanistan">Afghanistan</option> <option value="Aland Islands">Åland Islands</option> <option value="Albania">Albania</option> <option value="Algeria">Algeria</option> <option value="Andorra">Andorra</option> <option value="Angola">Angola</option> <option value="Anguilla">Anguilla</option> <option value="Antigua And Barbuda">Antigua & Barbuda</option> <option value="Argentina">Argentina</option> <option value="Armenia">Armenia</option> <option value="Aruba">Aruba</option> <option value="Ascension Island">Ascension Island</option> <option value="Australia">Australia</option> <option value="Austria">Austria</option> <option value="Azerbaijan">Azerbaijan</option> <option value="Bahamas">Bahamas</option> <option value="Bahrain">Bahrain</option> <option value="Bangladesh">Bangladesh</option> <option value="Barbados">Barbados</option> <option value="Belarus">Belarus</option> <option value="Belgium">Belgium</option> <option value="Belize">Belize</option> <option value="Benin">Benin</option> <option value="Bermuda">Bermuda</option> <option value="Bhutan">Bhutan</option> <option value="Bolivia">Bolivia</option> <option value="Bosnia And Herzegovina">Bosnia & Herzegovina</option> <option value="Botswana">Botswana</option> <option value="Bouvet Island">Bouvet Island</option> <option value="Brazil">Brazil</option> <option value="British Indian Ocean Territory">British Indian Ocean Territory</option> <option value="Brunei">Brunei</option> <option value="Bulgaria">Bulgaria</option> <option value="Burkina Faso">Burkina Faso</option> <option value="Burundi">Burundi</option> <option value="Cambodia">Cambodia</option> <option value="Canada">Canada</option> <option value="Cape Verde">Cape Verde</option> <option value="Caribbean Netherlands">Caribbean Netherlands</option> <option value="Cayman Islands">Cayman Islands</option> <option value="Central African Republic">Central African Republic</option> <option value="Chad">Chad</option> <option value="Chile">Chile</option> <option value="China">China</option> <option value="Christmas Island">Christmas Island</option> <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option> <option value="Colombia">Colombia</option> <option value="Comoros">Comoros</option> <option value="Congo">Congo - Brazzaville</option> <option value="Congo, The Democratic Republic Of The">Congo - Kinshasa</option> <option value="Cook Islands">Cook Islands</option> <option value="Costa Rica">Costa Rica</option> <option value="Croatia">Croatia</option> <option value="Cuba">Cuba</option> <option value="Curaçao">Curaçao</option> <option value="Cyprus">Cyprus</option> <option value="Czech Republic">Czechia</option> <option value="Côte d'Ivoire">Côte d’Ivoire</option> <option value="Denmark">Denmark</option> <option value="Djibouti">Djibouti</option> <option value="Dominica">Dominica</option> <option value="Dominican Republic">Dominican Republic</option> <option value="Ecuador">Ecuador</option> <option value="Egypt">Egypt</option> <option value="El Salvador">El Salvador</option> <option value="Equatorial Guinea">Equatorial Guinea</option> <option value="Eritrea">Eritrea</option> <option value="Estonia">Estonia</option> <option value="Eswatini">Eswatini</option> <option value="Ethiopia">Ethiopia</option> <option value="Falkland Islands (Malvinas)">Falkland Islands</option> <option value="Faroe Islands">Faroe Islands</option> <option value="Fiji">Fiji</option> <option value="Finland">Finland</option> <option value="France">France</option> <option value="French Guiana">French Guiana</option> <option value="French Polynesia">French Polynesia</option> <option value="French Southern Territories">French Southern Territories</option> <option value="Gabon">Gabon</option> <option value="Gambia">Gambia</option> <option value="Georgia">Georgia</option> <option value="Germany">Germany</option> <option value="Ghana">Ghana</option> <option value="Gibraltar">Gibraltar</option> <option value="Greece">Greece</option> <option value="Greenland">Greenland</option> <option value="Grenada">Grenada</option> <option value="Guadeloupe">Guadeloupe</option> <option value="Guatemala">Guatemala</option> <option value="Guernsey">Guernsey</option> <option value="Guinea">Guinea</option> <option value="Guinea Bissau">Guinea-Bissau</option> <option value="Guyana">Guyana</option> <option value="Haiti">Haiti</option> <option value="Heard Island And Mcdonald Islands">Heard & McDonald Islands</option> <option value="Holy See (Vatican City State)">Vatican City</option> <option value="Honduras">Honduras</option> <option value="Hong Kong">Hong Kong SAR</option> <option value="Hungary">Hungary</option> <option value="Iceland">Iceland</option> <option value="India">India</option> <option value="Indonesia">Indonesia</option> <option value="Iran, Islamic Republic Of">Iran</option> <option value="Iraq">Iraq</option> <option value="Ireland">Ireland</option> <option value="Isle Of Man">Isle of Man</option> <option value="Israel">Israel</option> <option value="Italy">Italy</option> <option value="Jamaica">Jamaica</option> <option value="Japan">Japan</option> <option value="Jersey">Jersey</option> <option value="Jordan">Jordan</option> <option value="Kazakhstan">Kazakhstan</option> <option value="Kenya">Kenya</option> <option value="Kiribati">Kiribati</option> <option value="Korea, Democratic People's Republic Of">North Korea</option> <option 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da Cunha</option> <option value="Tunisia">Tunisia</option> <option value="Turkey">Turkey</option> <option value="Turkmenistan">Turkmenistan</option> <option value="Turks and Caicos Islands">Turks & Caicos Islands</option> <option value="Tuvalu">Tuvalu</option> <option value="Uganda">Uganda</option> <option value="Ukraine">Ukraine</option> <option value="United Arab Emirates">United Arab Emirates</option> <option value="United Kingdom">United Kingdom</option> <option value="United States">United States</option> <option value="United States Minor Outlying Islands">U.S. Outlying Islands</option> <option value="Uruguay">Uruguay</option> <option value="Uzbekistan">Uzbekistan</option> <option value="Vanuatu">Vanuatu</option> <option value="Venezuela">Venezuela</option> <option value="Vietnam">Vietnam</option> <option value="Virgin Islands, British">British Virgin Islands</option> <option value="Wallis And Futuna">Wallis & Futuna</option> <option value="Western Sahara">Western Sahara</option> <option value="Yemen">Yemen</option> <option value="Zambia">Zambia</option> <option value="Zimbabwe">Zimbabwe</option></select></div> <div class="disclaimer"> <p>By submitting this form, you agree to receive promotional messages from Shopify about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.</p> </div> <button class="button button--theme-chartreuse button--size-md form__button" type="submit">Download now</button> </form></div> <div class="grid__item grid__item--tablet-up-6 grid__item--tablet-up-offset-2 ct-download-modal__quote"> <blockquote class="quote quote--theme-white quote--size-md"><div><svg class="icon quote__icon" aria-hidden="true" focusable="false"> <use xlink:href="#quote-left" /> </svg><p class="quote__content">Powered by data from millions of Shopify brands, our proprietary report provides the tools and insights businesses need to drive growth in the next year.</p><cite class="quote__cite"><b class="quote__source heading--4">Commerce Trends 2023</b><span class="quote__source-title">p. 13, Overview</span></cite></div></blockquote></div></div> </div></div></div></div><div id="DownloadAssetConfirmation" tabindex="-1" role="dialog" aria-modal="true" aria-labelledby="modal-DownloadAssetConfirmation-heading" class="modal modal--theme-deep-indigo modal--size-md js-modal modal--download-asset-confirmation ct-download-modal"><div class="js-modal__top-wrapper modal__top-wrapper"><button name="button" type="button" aria-label="Close" data-modal-id="DownloadAssetConfirmation" class="modal__close-button js-modal__close-button"><svg class="icon icon icon--type-ui icon--size-sm icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="#ui-close-24" /> </svg></button></div><div class="js-modal__content modal__content copy"><div class="grid js-modal__content-wrapper"><div class="grid__item"> <div id="modal-DownloadAssetConfirmation-heading" class="modal__heading"> <div class="grid"> <div class="grid__item thanks-container"> <div class="content-block content-block--theme-white content-block--size-md"> <h2 class="thanks-heading heading--1 text--center padding--bottom-sm"></h2> <div class="text--center"> <div class="thanks-content"></div> <a class="button button--theme-chartreuse button--size-md thanks-download" href="#" rel="nofollow noopener noreferrer" target="_blank">Read now</a> </div> </div></div></div></div></div></div></div></div><div id="GlobalContactModal" tabindex="-1" role="dialog" aria-modal="true" aria-labelledby="modal-GlobalContactModal-heading" class="modal modal--theme-deep-indigo modal--size-md js-modal hide--no-js contact-form" data-modal-open-ga-event="GlobalContactFormLaunched" data-modal-close-ga-event="GlobalContactFormClosed"><div class="js-modal__top-wrapper modal__top-wrapper"><button name="button" type="button" aria-label="Close" data-modal-id="GlobalContactModal" class="modal__close-button js-modal__close-button"><svg class="icon icon icon--type-ui icon--size-sm icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="#ui-close-24" /> </svg></button></div><div class="js-modal__content modal__content copy"><div class="grid js-modal__content-wrapper"><div class="grid__item"> <div class="grid contact-form"> <div class="grid__item grid__item--tablet-up-7 contact-form__heading-container"> <h2 id="modal-GlobalContactModal-heading" class="modal__heading heading--1 contact-form__heading contact-form__heading--tighter-margin" tag="h2">Get in touch with an expert. Talk with sales.</h2> <div class="content-block content-block--theme-white content-block--size-md"><div class="content-block__text copy hide--mobile"> <p class="preform-message"> Already using Shopify? <a href="/plus/upgrade">Learn how to upgrade to Shopify Plus</a> </p> </div></div></div> <div class="grid__item grid__item--tablet-up-7"> <div class="content-block content-block--theme-white content-block--size-md form-heading"><h2 class="content-block__heading heading--3">Fill out the form to request a call</h2> </div> <div id="GenericFormError"> <div class="message message--theme-white message--size-md message--error message--dismissable js-message--dismissable form-error is-not-visible" tabindex="-1"><div aria-hidden="true" class="message__icon"><svg class="icon icon icon--type-ui icon--size-sm icon--fill-magma" aria-hidden="true" focusable="false"> <use xlink:href="#ui-warning-24" /> </svg></div><div class="message__content"><h2 class="message__header">Sorry, we’re having some problems sending your details</h2><p class="message__text">Please email us at <a href="mailto:plus@shopify.com">plus@shopify.com</a> or try again.</p></div><button name="button" type="button" aria-label="Close" class="message__close-button js-message__close-button"><svg class="icon icon icon--type-ui icon--size-sm icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="#ui-close-24" /> </svg></button></div> </div> <form class="plus-form" id="new_forms_contact" novalidate="novalidate" data-success-event="ShopifyPlusContactFormSuccess" data-failure-event="ShopifyPlusContactFormFailure" data-thanks-node="GlobalContactThanks" data-form-type="contact" action="/plus/contact" accept-charset="UTF-8" method="post"> <div class=" input-wrapper js-input-wrapper"><input type="text" name="forms_contact[full_name]" id="forms_contact_full_name" autocomplete="name" class="input js-input input--sm" /><label class=" label js-label label--text" for="forms_contact_full_name">Full name</label></div> <div class=" input-wrapper js-input-wrapper"><input type="email" name="forms_contact[email]" id="forms_contact_email" autocomplete="email" class="input js-input input--sm" /><label class=" label js-label label--text" for="forms_contact_email">Business email</label></div> <div class=" input-wrapper js-input-wrapper"><input type="text" name="forms_contact[phone]" id="forms_contact_phone" autocomplete="tel" class="input js-input input--sm" /><label class=" label js-label label--text" for="forms_contact_phone">Business phone</label></div> <div class=" input-wrapper js-input-wrapper"><input type="text" name="forms_contact[company]" id="forms_contact_company" autocomplete="organization" class="input js-input input--sm" /><label class=" label js-label label--text" for="forms_contact_company">Company</label></div> <div class=" input-wrapper js-input-wrapper"><input type="text" name="forms_contact[website]" id="forms_contact_website" autocomplete="url" class="input js-input input--sm" /><label class=" label js-label label--text" for="forms_contact_website">Website URL</label></div> <div class="grid select-group__wrapper"> <div class="grid__item grid__item--desktop-up-7"> <div class=" input-wrapper js-input-wrapper input-wrapper--select "><label class="label js-label label--select" for="forms_contact_country">Country</label><select name="forms_contact[country]" id="forms_contact_country" autocomplete="country-name" class="select js-select select--sm select-group__select"><option value="">Select one</option> <option value="Afghanistan">Afghanistan</option> <option value="Aland Islands">Åland Islands</option> <option value="Albania">Albania</option> <option value="Algeria">Algeria</option> <option value="Andorra">Andorra</option> <option value="Angola">Angola</option> <option value="Anguilla">Anguilla</option> <option value="Antigua And Barbuda">Antigua & Barbuda</option> <option value="Argentina">Argentina</option> <option value="Armenia">Armenia</option> <option value="Aruba">Aruba</option> <option value="Ascension Island">Ascension Island</option> <option value="Australia">Australia</option> <option value="Austria">Austria</option> <option value="Azerbaijan">Azerbaijan</option> <option value="Bahamas">Bahamas</option> <option value="Bahrain">Bahrain</option> <option value="Bangladesh">Bangladesh</option> <option value="Barbados">Barbados</option> <option value="Belarus">Belarus</option> <option value="Belgium">Belgium</option> <option value="Belize">Belize</option> <option value="Benin">Benin</option> <option value="Bermuda">Bermuda</option> <option value="Bhutan">Bhutan</option> <option value="Bolivia">Bolivia</option> <option value="Bosnia And Herzegovina">Bosnia & Herzegovina</option> <option value="Botswana">Botswana</option> <option value="Bouvet Island">Bouvet Island</option> <option value="Brazil">Brazil</option> <option value="British Indian Ocean Territory">British Indian Ocean Territory</option> <option value="Brunei">Brunei</option> <option value="Bulgaria">Bulgaria</option> <option value="Burkina Faso">Burkina Faso</option> <option value="Burundi">Burundi</option> <option value="Cambodia">Cambodia</option> <option value="Canada">Canada</option> <option value="Cape Verde">Cape Verde</option> <option value="Caribbean Netherlands">Caribbean Netherlands</option> <option value="Cayman Islands">Cayman Islands</option> <option value="Central African Republic">Central African Republic</option> <option value="Chad">Chad</option> <option value="Chile">Chile</option> <option value="China">China</option> <option value="Christmas Island">Christmas Island</option> <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option> <option value="Colombia">Colombia</option> <option value="Comoros">Comoros</option> <option value="Congo">Congo - Brazzaville</option> <option value="Congo, The Democratic Republic Of The">Congo - Kinshasa</option> <option value="Cook Islands">Cook Islands</option> <option value="Costa Rica">Costa Rica</option> <option value="Croatia">Croatia</option> <option value="Cuba">Cuba</option> <option value="Curaçao">Curaçao</option> <option value="Cyprus">Cyprus</option> <option value="Czech Republic">Czechia</option> <option value="Côte d'Ivoire">Côte d’Ivoire</option> <option value="Denmark">Denmark</option> <option value="Djibouti">Djibouti</option> <option value="Dominica">Dominica</option> <option value="Dominican Republic">Dominican Republic</option> <option value="Ecuador">Ecuador</option> <option value="Egypt">Egypt</option> <option value="El Salvador">El Salvador</option> <option value="Equatorial Guinea">Equatorial Guinea</option> <option value="Eritrea">Eritrea</option> <option value="Estonia">Estonia</option> <option value="Eswatini">Eswatini</option> <option value="Ethiopia">Ethiopia</option> <option value="Falkland Islands (Malvinas)">Falkland Islands</option> <option value="Faroe Islands">Faroe Islands</option> <option value="Fiji">Fiji</option> <option value="Finland">Finland</option> <option value="France">France</option> <option value="French Guiana">French Guiana</option> <option value="French Polynesia">French Polynesia</option> <option value="French Southern Territories">French Southern Territories</option> <option value="Gabon">Gabon</option> <option value="Gambia">Gambia</option> <option value="Georgia">Georgia</option> <option value="Germany">Germany</option> <option value="Ghana">Ghana</option> <option value="Gibraltar">Gibraltar</option> <option value="Greece">Greece</option> <option value="Greenland">Greenland</option> <option value="Grenada">Grenada</option> <option value="Guadeloupe">Guadeloupe</option> <option value="Guatemala">Guatemala</option> <option value="Guernsey">Guernsey</option> <option value="Guinea">Guinea</option> <option value="Guinea Bissau">Guinea-Bissau</option> <option value="Guyana">Guyana</option> <option value="Haiti">Haiti</option> <option value="Heard Island And Mcdonald Islands">Heard & McDonald Islands</option> <option value="Holy See (Vatican City State)">Vatican City</option> <option value="Honduras">Honduras</option> <option value="Hong Kong">Hong Kong SAR</option> <option value="Hungary">Hungary</option> <option value="Iceland">Iceland</option> <option value="India">India</option> <option value="Indonesia">Indonesia</option> <option value="Iran, Islamic Republic Of">Iran</option> <option value="Iraq">Iraq</option> <option value="Ireland">Ireland</option> <option value="Isle Of Man">Isle of Man</option> <option value="Israel">Israel</option> <option value="Italy">Italy</option> <option value="Jamaica">Jamaica</option> <option value="Japan">Japan</option> <option value="Jersey">Jersey</option> <option value="Jordan">Jordan</option> <option value="Kazakhstan">Kazakhstan</option> <option value="Kenya">Kenya</option> <option value="Kiribati">Kiribati</option> <option value="Korea, Democratic People's Republic Of">North Korea</option> <option value="Kosovo">Kosovo</option> <option value="Kuwait">Kuwait</option> <option value="Kyrgyzstan">Kyrgyzstan</option> <option value="Lao People's Democratic Republic">Laos</option> <option value="Latvia">Latvia</option> <option value="Lebanon">Lebanon</option> <option value="Lesotho">Lesotho</option> <option value="Liberia">Liberia</option> <option value="Libyan Arab Jamahiriya">Libya</option> <option value="Liechtenstein">Liechtenstein</option> <option value="Lithuania">Lithuania</option> <option value="Luxembourg">Luxembourg</option> <option value="Macao">Macao SAR</option> <option value="Madagascar">Madagascar</option> <option value="Malawi">Malawi</option> <option value="Malaysia">Malaysia</option> <option value="Maldives">Maldives</option> <option value="Mali">Mali</option> <option value="Malta">Malta</option> <option value="Martinique">Martinique</option> <option value="Mauritania">Mauritania</option> <option value="Mauritius">Mauritius</option> <option value="Mayotte">Mayotte</option> <option value="Mexico">Mexico</option> <option value="Moldova, Republic of">Moldova</option> <option value="Monaco">Monaco</option> <option value="Mongolia">Mongolia</option> <option value="Montenegro">Montenegro</option> <option value="Montserrat">Montserrat</option> <option value="Morocco">Morocco</option> <option value="Mozambique">Mozambique</option> <option value="Myanmar">Myanmar (Burma)</option> <option value="Namibia">Namibia</option> <option value="Nauru">Nauru</option> <option value="Nepal">Nepal</option> <option value="Netherlands">Netherlands</option> <option value="Netherlands Antilles">Netherlands Antilles</option> <option value="New Caledonia">New Caledonia</option> <option value="New Zealand">New Zealand</option> <option value="Nicaragua">Nicaragua</option> <option value="Niger">Niger</option> <option value="Nigeria">Nigeria</option> <option value="Niue">Niue</option> <option value="Norfolk Island">Norfolk Island</option> <option value="North Macedonia">North Macedonia</option> <option value="Norway">Norway</option> <option value="Oman">Oman</option> <option value="Pakistan">Pakistan</option> <option value="Palestinian Territory, Occupied">Palestinian Territories</option> <option value="Panama">Panama</option> <option value="Papua New Guinea">Papua New Guinea</option> <option value="Paraguay">Paraguay</option> <option value="Peru">Peru</option> <option value="Philippines">Philippines</option> <option value="Pitcairn">Pitcairn Islands</option> <option value="Poland">Poland</option> <option value="Portugal">Portugal</option> <option value="Qatar">Qatar</option> <option value="Republic of Cameroon">Cameroon</option> <option value="Reunion">Réunion</option> <option value="Romania">Romania</option> <option value="Russia">Russia</option> <option value="Rwanda">Rwanda</option> <option value="Saint Barthélemy">St. Barthélemy</option> <option value="Saint Helena">St. Helena</option> <option value="Saint Kitts And Nevis">St. Kitts & Nevis</option> <option value="Saint Lucia">St. Lucia</option> <option value="Saint Martin">St. Martin</option> <option value="Saint Pierre And Miquelon">St. Pierre & Miquelon</option> <option value="Samoa">Samoa</option> <option value="San Marino">San Marino</option> <option value="Sao Tome And Principe">São Tomé & Príncipe</option> <option value="Saudi Arabia">Saudi Arabia</option> <option value="Senegal">Senegal</option> <option value="Serbia">Serbia</option> <option value="Seychelles">Seychelles</option> <option value="Sierra Leone">Sierra Leone</option> <option value="Singapore">Singapore</option> <option value="Sint Maarten">Sint Maarten</option> <option value="Slovakia">Slovakia</option> <option value="Slovenia">Slovenia</option> <option value="Solomon Islands">Solomon Islands</option> <option value="Somalia">Somalia</option> <option value="South Africa">South Africa</option> <option value="South Georgia And The South Sandwich Islands">South Georgia & South Sandwich Islands</option> <option value="South Korea">South Korea</option> <option value="South Sudan">South Sudan</option> <option value="Spain">Spain</option> <option value="Sri Lanka">Sri Lanka</option> <option value="St. Vincent">St. Vincent & Grenadines</option> <option value="Sudan">Sudan</option> <option value="Suriname">Suriname</option> <option value="Svalbard And Jan Mayen">Svalbard & Jan Mayen</option> <option value="Sweden">Sweden</option> <option value="Switzerland">Switzerland</option> <option value="Syria">Syria</option> <option value="Taiwan">Taiwan</option> <option value="Tajikistan">Tajikistan</option> <option value="Tanzania, United Republic Of">Tanzania</option> <option value="Thailand">Thailand</option> <option value="Timor Leste">Timor-Leste</option> <option value="Togo">Togo</option> <option value="Tokelau">Tokelau</option> <option value="Tonga">Tonga</option> <option value="Trinidad and Tobago">Trinidad & Tobago</option> <option value="Tristan da Cunha">Tristan da Cunha</option> <option value="Tunisia">Tunisia</option> <option value="Turkey">Turkey</option> <option value="Turkmenistan">Turkmenistan</option> <option value="Turks and Caicos Islands">Turks & Caicos Islands</option> <option value="Tuvalu">Tuvalu</option> <option value="Uganda">Uganda</option> <option value="Ukraine">Ukraine</option> <option value="United Arab Emirates">United Arab Emirates</option> <option value="United Kingdom">United Kingdom</option> <option value="United States">United States</option> <option value="United States Minor Outlying Islands">U.S. Outlying Islands</option> <option value="Uruguay">Uruguay</option> <option value="Uzbekistan">Uzbekistan</option> <option value="Vanuatu">Vanuatu</option> <option value="Venezuela">Venezuela</option> <option value="Vietnam">Vietnam</option> <option value="Virgin Islands, British">British Virgin Islands</option> <option value="Wallis And Futuna">Wallis & Futuna</option> <option value="Western Sahara">Western Sahara</option> <option value="Yemen">Yemen</option> <option value="Zambia">Zambia</option> <option value="Zimbabwe">Zimbabwe</option></select></div> </div> <div class="grid__item grid__item--desktop-up-7"> <div class=" input-wrapper js-input-wrapper input-wrapper--select "><label class="label js-label label--select" for="forms_contact_annual_revenue_range">Annual revenue volume</label><select name="forms_contact[annual_revenue_range]" id="forms_contact_annual_revenue_range" class="select js-select select--sm select-group__select"><option label="Select one" selected="selected" value=""></option> <option label="Just getting started" value="Just getting started">Just getting started</option> <option value="$1 - $250,000">$1 - $250,000</option> <option value="$250,000 - $2,000,000">$250,000 - $2,000,000</option> <option value="$2,000,000 - $10,000,000">$2,000,000 - $10,000,000</option> <option value="$10,000,000 - $25,000,000">$10,000,000 - $25,000,000</option> <option value="$25,000,000 - $125,000,000">$25,000,000 - $125,000,000</option> <option value="$125,000,000+">$125,000,000+</option></select></div> </div></div> <fieldset class="fieldset"><legend class="legend">Are you an agency contacting us on behalf of a brand?</legend> <div class=" input-wrapper js-input-wrapper input-wrapper--radio input-wrapper--inline"><input type="radio" name="forms_contact[is_agency]" id="forms_contact_is_agency__yes" value="Yes" class="radio js-radio" /><label class=" label js-label label--radio" for="forms_contact_is_agency__yes">Yes</label></div> <div class=" input-wrapper js-input-wrapper input-wrapper--radio input-wrapper--inline"><input type="radio" name="forms_contact[is_agency]" id="forms_contact_is_agency__no" value="No" class="radio js-radio" checked="checked" /><label class=" label js-label label--radio" for="forms_contact_is_agency__no">No</label></div> </fieldset> <input class="special-hp-field" autocomplete="off" aria-hidden="true" type="text" name="forms_contact[address]" id="forms_contact_address" /> <p class="text--minor margin--vertical-sm">By submitting this form, you agree to receive promotional messages from Shopify about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.</p> <button class="button button--theme-chartreuse button--size-md button--tighter-margin" type="submit">Submit form</button> </form> <div class="content-block content-block--theme-white content-block--size-md display--mobile margin--bottom-md"><div class="content-block__text copy"> <p class="preform-message"> Already using Shopify? <a href="/plus/upgrade">Learn how to upgrade to Shopify Plus</a> </p> </div></div> <div class="chat-now chat-now--tighter-margin"> <div class="content-block content-block--theme-white content-block--size-md"><h2 class="content-block__heading heading--4 chat-now__heading">How can we help you?</h2> </div> <button class="button chat-now__button" data-open-chat="true" data-drift-playbook="358313" data-event-category="modal" data-event-action="button_click" data-event-label="start-live-chat" data-track-id="ContactStartLiveChat" > <svg class="icon icon icon--type-conceptual icon--fill-silver chat-now__icon" aria-hidden="true" focusable="false"> <use xlink:href="#conceptual-chat" /> </svg> <span>Start live chat</span> </button> </div> </div></div> </div></div></div></div><div id="GlobalContactThanks" tabindex="-1" role="dialog" aria-modal="true" aria-labelledby="modal-GlobalContactThanks-heading" class="modal modal--theme-deep-indigo modal--size-md js-modal hide--no-js contact-thanks-modal"><div class="js-modal__top-wrapper modal__top-wrapper"><button name="button" type="button" aria-label="Close" data-modal-id="GlobalContactThanks" class="modal__close-button js-modal__close-button"><svg class="icon icon icon--type-ui icon--size-sm icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="#ui-close-24" /> </svg></button></div><div class="js-modal__content modal__content copy"><div class="grid js-modal__content-wrapper"><div class="grid__item"> <h2 id="modal-GlobalContactThanks-heading" class="modal__heading text--center heading--1">Thank you</h2> <p class="text--center margin--top-sm">A Shopify Plus sales expert will contact you soon.</p> <section class="js-contact-call-us margin--vertical-sm text-center" data-country-code=US> <div class="content-block content-block--theme-white content-block--size-md"><h2 class="content-block__heading heading--3 contact-call-us__heading">Want to chat sooner? Give us a call.</h2><div class="content-block__text copy margin--reset-top"><p>Monday to Friday 9am-6pm ET</p></div> </div> <a class="button button--theme-chartreuse button--size-md contact-call-us__button margin--reset-bottom" data-track-id="ContactCallUs" data-event="outbound_link_click" data-event-action="outbound_link_click" data-event-category="lead-contact-form" data-event-label="contact-sales-call-us-button" data-event-location="lead-contact-form" data-event-name="outbound_link_click" data-event-non-interaction="false" data-event-text="1-844-686-1946" data-event-type="contact-sales-call-us-button" data-event-url="tel:+18446861946" data-project="plus" href="tel:+18446861946" rel="nofollow noopener noreferrer" target="_blank"> <svg class="icon icon icon--type-conceptual icon--fill-black" aria-hidden="true" focusable="false"> <use xlink:href="#conceptual-phone" /> </svg> 1-844-686-1946 </a></section> </div></div></div></div> <script> //<![CDATA[ window.I18n = window.I18n || {}; window.I18n.data = {"modal":{"home":"Home","close":"Close"},"signup":{"header":"Start your free %{trial_length}-day trial of Shopify","custom_header":"%{custom_signup_header}","create_now":"Create your store","labels":{"email":"Email address","password":"Password","storename":"Store name","shop_name":"Your store name","promotional_program_promo_code":"Discount code","subdomain":"Store URL"},"subtitles":{"shop_name":"This can be changed later.","promotional_program_promo_code":"Enter the promo code that was provided to you.","subdomain":"This will be the default domain for your store, but you can add different domains later. 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