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class="button__icon-text-container"><span class="button__text">Download the report</span><svg class="icon icon icon--type-ui icon--size-sm button__icon" aria-hidden="true" focusable="false"> <use xlink:href="#ui-download-24" /> </svg></div></a> </div></div></div><div class="grid__item grid__item--mobile-up-14 grid__item--tablet-up-6 hero__col-2"><div> <div class="ct-hero__media-wrapper anime--appear-up"> <div class="ct-lottie-animation ct-hero__trend-animation" data-animation='trendHero'></div> <div class="ct-video--wistia"> <div class="wistia_responsive_padding" style="position:relative;aspect-ratio:1/1;padding-bottom:56.25%;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"> <div class="wistia_embed wistia_async_nm3unbjtzs seo=false videoFoam=true" style="height:100%;position:relative;width:100%"> <div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"> <img src="https://fast.wistia.com/embed/medias/nm3unbjtzs/swatch" style="filter:blur(8px) grayscale(50%);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" loading="lazy"> </div> </div> </div> </div> </div> </div></div></div></header></div> <section class="section section--theme-white section--size-lg"> <div class="grid ct-key-takeaways"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-7 grid__item--tablet-up-offset-1"> <h2 class="content-block__eyebrow heading--5">Key takeaways</h2> <ul class="ct-key-takeaways__list"> <li> <span class="ct-key-takeaways__icon"> <svg class="icon icon icon--type-ui icon--size-sm icon--use-protected icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="#ui-check-24-protected" /> </svg> </span> <h4 class="heading--2 ct-key-takeaways__heading heading--2--theme-white">Online shopping growth steadies</h4> <p>The dust has settled on the exploding ecommerce market, but brands now find themselves up against global competitors</p> </li> <li> <span class="ct-key-takeaways__icon"> <svg class="icon icon icon--type-ui icon--size-sm icon--use-protected icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="#ui-check-24-protected" /> </svg> </span> <h4 class="heading--2 ct-key-takeaways__heading heading--2--theme-white">Social media is taking over commerce</h4> <p>Brands are leaning heavily on social media to engage, convert, and retain customers</p> </li> <li> <span class="ct-key-takeaways__icon"> <svg class="icon icon icon--type-ui icon--size-sm icon--use-protected icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="#ui-check-24-protected" /> </svg> </span> <h4 class="heading--2 ct-key-takeaways__heading heading--2--theme-white">Digital advancements revolutionize social media</h4> <p>Innovations that make the metaverse possible could give early adopters an edge over the competition</p> </li> </ul> </div> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-4 grid__item--tablet-up-offset-9"> <div class="responsive-svg" style="padding-bottom: 100.0%"><div><span class="ui-inline-svg" aria-hidden="true" role="img" focusable="false"><svg width="414" height="545" viewBox="0 0 414 545" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="3.39844" y="1.5" width="256" height="353" rx="38.5" stroke="url(#paint0_linear_4199_14720)" stroke-width="3"/> <rect x="209.398" y="123.5" width="202" height="419" rx="38.5" stroke="url(#paint1_linear_4199_14720)" stroke-width="3"/> <rect x="3.39844" y="398.5" width="282" height="144" rx="38.5" stroke="url(#paint2_linear_4199_14720)" stroke-width="3"/> <circle cx="373.498" cy="39.6036" r="39.6035" transform="rotate(-180 373.498 39.6036)" fill="#FFD216"/> <circle cx="373.498" cy="161.604" r="38.1035" transform="rotate(-180 373.498 161.604)" stroke="#5AC67B" stroke-width="3"/> <circle cx="41.4981" cy="39.6036" r="38.1035" transform="rotate(-180 41.4981 39.6036)" stroke="#FFD216" stroke-width="3"/> <circle cx="247.498" cy="504.604" r="38.1035" transform="rotate(-180 247.498 504.604)" stroke="#FFD216" stroke-width="3"/> <rect x="260.898" y="356" width="181" height="79" rx="39.5" transform="rotate(-180 260.898 356)" fill="url(#paint3_linear_4199_14720)"/> <circle cx="40.4981" cy="316.604" r="39.6035" transform="rotate(-180 40.4981 316.604)" fill="#FFD216"/> <defs> <linearGradient id="paint0_linear_4199_14720" x1="-75.313" y1="-77.1587" x2="249.524" y2="466.842" gradientUnits="userSpaceOnUse"> <stop stop-color="#5AC67B"/> <stop offset="0.795057" stop-color="#FFD216"/> </linearGradient> <linearGradient id="paint1_linear_4199_14720" x1="146.785" y1="30.5366" x2="581.461" y2="516.598" gradientUnits="userSpaceOnUse"> <stop stop-color="#5AC67B"/> <stop offset="0.795057" stop-color="#FFD216"/> </linearGradient> <linearGradient id="paint2_linear_4199_14720" x1="-83.0639" y1="365.14" x2="-18.0482" y2="655.295" gradientUnits="userSpaceOnUse"> <stop stop-color="#5AC67B"/> <stop offset="0.795057" stop-color="#FFD216"/> </linearGradient> <linearGradient id="paint3_linear_4199_14720" x1="260.898" y1="356" x2="441.898" y2="356" gradientUnits="userSpaceOnUse"> <stop stop-color="#5AC67B"/> <stop offset="1" stop-color="#FFD216"/> </linearGradient> </defs> </svg> </span></div></div> </div></div></section> <section class="sidecar ct-sidecar section sidecar--white reverse_on_mobile" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left-reverse "> <div class="content-block content-block--theme-black content-block--size-md"><h3 class="content-block__heading heading--2">Ecommerce growth stabilizes post-pandemic</h3><div class="content-block__text copy"> <div class=""><p>The nearly <a class='body-link' rel='nofollow' target='_blank' href=https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/ >$900 billion US boost</a> from store closures in the first year of the COVID-19 pandemic <a class='body-link' rel='nofollow' target='_blank' href=https://www.forbes.com/sites/johnkoetsier/2020/06/12/covid-19-accelerated-e-commerce-growth-4-to-6-years/?sh=bcd4c2e600fa >accelerated ecommerce</a> innovation and tech adoption by half a decade. Around the world, <a class='body-link' rel='nofollow' target='_blank' href=https://www.statista.com/outlook/dmo/ecommerce/worldwide#analyst-opinion >new shoppers</a> entered the ecommerce market for the first time in <a class='body-link' rel='nofollow' target='_blank' href=https://www.statista.com/outlook/dmo/ecommerce/worldwide#users >every category</a>, but growth has now slowed, and 2022 saw the market recover from its breakneck rate of growth. But not all the momentum has evaporated, despite the economic situation. Ecommerce growth in 2023 is projected to be 5% higher than from before the pandemic, and will stabilize in the years following.</p> <p><small><i>All values are in U.S. dollars</i></small></p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right-reverse "> <div class="ct-video--wistia"> <div class="wistia_responsive_padding" style="position:relative;aspect-ratio:1/1;padding-bottom:56.25%;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"> <div class="wistia_embed wistia_async_qhlrk85204 seo=false videoFoam=true" style="height:100%;position:relative;width:100%"> <div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"> <img src="https://fast.wistia.com/embed/medias/qhlrk85204/swatch" style="filter:blur(8px) grayscale(50%);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" loading="lazy"> </div> </div> </div> </div> </div></div></section> <section class="section section--theme-platinum section--size-lg ct-chart__fullwidth"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <h3>Projected ecommerce revenue and growth rates worldwide from 2017 to 2025</h3> <p>In billion U.S. dollars</p> <span class="image lazyload-image ct-chart--image hide--tablet hide--desktop" style="max-width: 273px; max-height: 258px;"><span class="lazyload-image__placeholder" style="padding-bottom: 94.5055%"><img alt="Global ecommerce revenue shrank by 2% in 2022, but will grow by 14% in 2023 to reach a projected $5.4 billion in 2025." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/revenue-chart-mobile-eaef2b20b3fd7c0c8ccba9501c04cdd58dc32309ab5e8b7f9e5f1bfeb329fcca.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/revenue-chart-mobile-eaef2b20b3fd7c0c8ccba9501c04cdd58dc32309ab5e8b7f9e5f1bfeb329fcca.svg" alt="Global ecommerce revenue shrank by 2% in 2022, but will grow by 14% in 2023 to reach a projected $5.4 billion in 2025." role="img" /></noscript></span></span> <span class="image lazyload-image hide--mobile ct-chart--image" style="max-width: 1235px; max-height: 582px;"><span class="lazyload-image__placeholder" style="padding-bottom: 47.1255%"><img alt="Global ecommerce revenue shrank by 2% in 2022, but will grow by 14% in 2023 to reach a projected $5.4 billion in 2025." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/revenue-chart-desktop-4f00d2b765c1f9f4785a0bce1d54db2a376a76f8472e3eab61c52cb81894e011.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/revenue-chart-desktop-4f00d2b765c1f9f4785a0bce1d54db2a376a76f8472e3eab61c52cb81894e011.svg" alt="Global ecommerce revenue shrank by 2% in 2022, but will grow by 14% in 2023 to reach a projected $5.4 billion in 2025." role="img" /></noscript></span></span> <p class="text--minor ct-source"> Sourced from <a target="_blank" rel="nofollow noopener noreferrer" class="link" href="https://spaces.statista.com/1bea0ce6d0124704887a35377c6a4749.pdf?utm_source=Statista+Webinar+Contacts&utm_campaign=4f39c7ce83-DoS_Webinar_eCommerce_Show_EN_KW38_2022_LHA&utm_medium=email&utm_term=0_f5ac47a287-4f39c7ce83-344273366">Statista</a> </p> </div></div></section> <section class="sidecar ct-sidecar section sidecar--white" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left "> <div class="content-block content-block--theme-black content-block--size-md"><div class="content-block__text copy"> <div class=""><p>A healthy ecommerce market attracts stiff competition. Marketplace giants have dominated on convenience, speed, and low prices, while many independent digital retailers struggle to stand out in a saturated market. <a class='body-link' rel='nofollow' target='_blank' href=https://www.statista.com/statistics/457078/category-cart-abandonment-rate-worldwide/ >Cart abandonment rates are high</a>, and consumer loyalty is harder to earn.</p> <p>Brands are looking to level the ecommerce playing field by turning to social media, whose users <a class='body-link' rel='nofollow' target='_blank' href=https://datareportal.com/reports/digital-2022-october-global-statshot >nearly equal the number of internet users</a>. Simply put, if someone is on the internet, chances are they’re also on social media.</p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right "> <h3>Social media users are catching up with internet users</h3> <span class="image lazyload-image ct-chart--image" style="max-width: 564px; max-height: 469px;"><span class="lazyload-image__placeholder" style="padding-bottom: 83.156%"><img alt="Social media users are catching up with internet users, with 4.74 billion social media users and 5.07 billion internet users worldwide." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/social-media-chart-desktop-1d25eca627b4a3668c6179f31669a08038894488aa4d19e702dc3be02ab1a1a5.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/social-media-chart-desktop-1d25eca627b4a3668c6179f31669a08038894488aa4d19e702dc3be02ab1a1a5.svg" alt="Social media users are catching up with internet users, with 4.74 billion social media users and 5.07 billion internet users worldwide." role="img" /></noscript></span></span> <p class="text--minor ct-source"> Sourced from <a target="_blank" rel="nofollow noopener noreferrer" class="link" href="https://datareportal.com/reports/digital-2022-october-global-statshot">DataReportal</a> </p> </div></div></section> <section class="sidecar ct-sidecar section sidecar--platinum" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left "> <div class="content-block content-block--theme-black content-block--size-md"><h3 class="content-block__heading heading--2">Social media is infiltrating every part of retail</h3><div class="content-block__text copy"> <div class=""><p>Social media is taking over commerce. Every month, <a class='body-link' rel='nofollow' target='_blank' href=https://datareportal.com/reports/digital-2022-october-global-statshot >95% of working-age internet users</a> visit social media platforms. Gen Z now uses <a class='body-link' rel='nofollow' target='_blank' href=https://datareportal.com/reports/digital-2022-global-overview-report >social media to research brands</a> more often than they use search engines. The rest of the population isn't far behind.</p> <p>Social networks have become the second most popular method global consumers use to search for products to purchase. eMarketer estimates the social commerce sales in the United States alone will double its 2020 sales in 2023, exceeding <a class='body-link' rel='nofollow' target='_blank' href=https://on.emarketer.com/rs/867-SLG-901/images/eMarketer%20Social%20Commerce%20Trends%20Roundup.pdf >$56 billion</a>. Global sales will be well past the trillion mark in 2023 and break $2 trillion by 2025.</p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right "> <h3>Projected social commerce sales worldwide from 2022 to 2026</h3> <p>In billion U.S. dollars</p> <span class="image lazyload-image ct-chart--image" style="max-width: 514px; max-height: 300px;"><span class="lazyload-image__placeholder" style="padding-bottom: 58.3658%"><img alt="Global social commerce sales are projected to grow from $992 billion in 2022 to $2.9 trillion in 2026." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/social-commerce-sales-chart-desktop-a7e37df66f757c3ef51fd17ca86fc4b8a654150d646d5ab991eea83c4468c39b.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/social-commerce-sales-chart-desktop-a7e37df66f757c3ef51fd17ca86fc4b8a654150d646d5ab991eea83c4468c39b.svg" alt="Global social commerce sales are projected to grow from $992 billion in 2022 to $2.9 trillion in 2026." role="img" /></noscript></span></span> <p class="text--minor ct-source"> Sourced from <a target="_blank" rel="nofollow noopener noreferrer" class="link" href="https://www.statista.com/statistics/1251145/social-commerce-sales-worldwide/">Statista</a> </p> </div></div></section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <div class="ct-text-block__columns-1"><p>Almost one-third of businesses expect to increase social media marketing to drive company growth over the next few years. This is partly because having a good experience with a brand on social media makes <a class='body-link' rel='nofollow' target='_blank' href=https://theharrispoll.com/briefs/businesses-anticipate-significant-increase-in-social-media-investments-as-it-becomes-essential-for-long-term-success/ >78% of consumers</a> more willing to buy from them, 77% more likely to choose them over a competitor, and 72% to spend more.</p> <p>Ad reach is <a class='body-link' rel='nofollow' target='_blank' href=https://datareportal.com/reports/digital-2022-october-global-statshot >creeping up</a> on all the major social platforms, helping brands connect with new customers. But another upward trend is ad spend. Spending on social media ads worldwide went up <a class='body-link' rel='nofollow' target='_blank' href=https://www.statista.com/statistics/456785/social-media-advertising-revenue-device-digital-market-outlook-worldwide/ >more than 38%</a> between 2020 and 2021, rising to almost $230 billion in 2022. The cost per thousand ad impressions (CPMs) <a class='body-link' rel='nofollow' target='_blank' href=https://datareportal.com/reports/digital-2022-april-global-statshot?utm_source=YouTube&utm_medium=Top_10_Takeaways_April_2022&utm_campaign=Digital_2022 >rose 15%</a> year over year in the second quarter of 2022. Advertisers found some relief as CPMs finally started to fall in the second half of 2022, but ad spend keeps going up.</p> </div> </div></div></section> <section class="section section--theme-platinum section--size-lg ct-chart__fullwidth"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <h3>Projected social media advertising spending worldwide from 2021 to 2028</h3> <p>In billion U.S. dollars</p> <span class="image lazyload-image ct-chart--image hide--tablet hide--desktop" style="max-width: 273px; max-height: 304px;"><span class="lazyload-image__placeholder" style="padding-bottom: 111.3553%"><img alt="Social media advertising spending worldwide is projected to grow from $115.9 billion in 2021 to $262.6 billion in 2028." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/advertising-chart-mobile-fb70fa8504a8b142ec5047ef3a546d71abea41034931e6c89734e453dac92e44.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/advertising-chart-mobile-fb70fa8504a8b142ec5047ef3a546d71abea41034931e6c89734e453dac92e44.svg" alt="Social media advertising spending worldwide is projected to grow from $115.9 billion in 2021 to $262.6 billion in 2028." role="img" /></noscript></span></span> <span class="image lazyload-image hide--mobile ct-chart--image" style="max-width: 1181px; max-height: 544px;"><span class="lazyload-image__placeholder" style="padding-bottom: 46.0627%"><img alt="Social media advertising spending worldwide is projected to grow from $115.9 billion in 2021 to $262.6 billion in 2028." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/advertising-chart-desktop-b51ff8c4d0a4138fece925feb3427ffb06c2aa9460718b644d3354231665ae49.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/advertising-chart-desktop-b51ff8c4d0a4138fece925feb3427ffb06c2aa9460718b644d3354231665ae49.svg" alt="Social media advertising spending worldwide is projected to grow from $115.9 billion in 2021 to $262.6 billion in 2028." role="img" /></noscript></span></span> <p class="text--minor ct-source"> Sourced from <a target="_blank" rel="nofollow noopener noreferrer" class="link" href="https://www.statista.com/statistics/271406/advertising-revenue-of-social-networks-worldwide/">Statista</a> </p> </div></div></section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <div class="ct-text-block__columns-1"><p>Although social advertising is a commerce trend that's here to stay, leading brands are also using digital platforms to interact with consumers in ways that transcend advertising. Jens Grede, co-founder and CEO of shapewear and intimates brand Skims, says that performance marketing is ineffective for them because they’re always running out of stock, and it doesn’t <a class='body-link' rel='nofollow' target='_blank' href=https://www.businessoffashion.com/articles/marketing-pr/skims-plots-its-next-moves-we-dont-have-the-luxury-of-failing/ >suit their long-term goals</a>. Instead, they’ve attracted a growing audience that’s dedicated to creating user-generated content for their shapewear.</p> <p>Social media–driven strategies create deeper connections and memorable experiences that will keep customers coming back for more.</p> </div> </div></div></section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-12 grid__item--tablet-up-offset-1"> <h2 class=heading--2--theme-white>Social commerce moves out of this world</h2> <div class="ct-text-block__columns-2"><p>Social media transformed how brands interact with consumers. Now web3 is bringing these interactions into a virtual environment, often called "the metaverse." Seamless connection will be a hallmark of these virtual spaces, just as it has become a key feature of modern commerce. And a connected brand experience across channels will be even more important to the future of commerce than in recent years, according to 84% of the businesses we surveyed.<sup>*</sup></p> <p>Few, if any, digital spaces do connectivity better than the gaming world, and Fortnite has led the way with innovative, immersive social experiences. More than a <a class='body-link' rel='nofollow' target='_blank' href=https://activeplayer.io/fortnite/ >quarter of a billion players</a> now use Fortnite every month. The game has created hype for non-players too, with Fortnite's spectator mode and the many streaming services that support <a class='body-link' rel='nofollow' target='_blank' href=https://www.twitchmetrics.net/channels/viewership?game=Fortnite >tens of millions of hours</a> of Fortnite stream views.</p> <p>Spectators and players alike are captivated by the shareable moments in a game design that blurs the lines between worlds: Game items extend into real-world environments, like a <a class='body-link' rel='nofollow' target='_blank' href=https://www.vg247.com/real-life-fortnite-supply-lama-spotted-london >supply llama in a London phone booth</a>,and real-world experiences like <a class='body-link' rel='nofollow' target='_blank' href=https://www.epicgames.com/fortnite/en-US/news/movie-nite-at-party-royales-big-screen-features-inception-batman-begins-or-the-prestige >movie theaters</a> and concerts meet the virtual world. Even before the pandemic made online events commonplace, <a class='body-link' rel='nofollow' target='_blank' href=https://twitter.com/FortniteGame/status/1253524351376330752 >12.3 million people</a> virtually attended the first day of Travis Scott's Fortnite in-game concert.</p> <p>Roblox, which boasts more than <a class='body-link' rel='nofollow' target='_blank' href=https://activeplayer.io/roblox/ >200 million monthly users</a>, is another gaming platform that creates metaverse experiences (and branded worlds) to engage their younger audiences. <a class='body-link' rel='nofollow' target='_blank' href=https://www.moneyshow.com/articles/dailyguru-58275/nikeland-step-into-the-metaverse/ >Nike built a space in the metaverse</a> where customers can win points that translate to currency for digital apparel. The metaverse market is expected to explode over the next several years.</p> </div> </div></div></section> <section class="section section--theme-platinum section--size-lg ct-chart__fullwidth"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <h3>Projected metaverse market revenue worldwide from 2021 to 2030</h3> <p>In billion U.S. dollars</p> <span class="image lazyload-image ct-chart--image hide--tablet hide--desktop" style="max-width: 269px; max-height: 765px;"><span class="lazyload-image__placeholder" style="padding-bottom: 284.3866%"><img alt="Metaverse market revenue worldwide is projected to grow from $38.9 billion in 2021 to $678.8 billion in 2030." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/metaverse-chart-mobile-cd51a2a56153bb099781bf1861e49232e00cd882939d53bd2e4a15ded14d30bc.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/metaverse-chart-mobile-cd51a2a56153bb099781bf1861e49232e00cd882939d53bd2e4a15ded14d30bc.svg" alt="Metaverse market revenue worldwide is projected to grow from $38.9 billion in 2021 to $678.8 billion in 2030." role="img" /></noscript></span></span> <span class="image lazyload-image hide--mobile ct-chart--image" style="max-width: 1008px; max-height: 435px;"><span class="lazyload-image__placeholder" style="padding-bottom: 43.1548%"><img alt="Metaverse market revenue worldwide is projected to grow from $38.9 billion in 2021 to $678.8 billion in 2030." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/metaverse-chart-desktop-ae70a04f49fb01815e187d9e40f5d3adeba3ea974b1bee3994b29fee2f78785c.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/metaverse-chart-desktop-ae70a04f49fb01815e187d9e40f5d3adeba3ea974b1bee3994b29fee2f78785c.svg" alt="Metaverse market revenue worldwide is projected to grow from $38.9 billion in 2021 to $678.8 billion in 2030." role="img" /></noscript></span></span> <p class="text--minor ct-source"> Sourced from <a target="_blank" rel="nofollow noopener noreferrer" class="link" href="https://www.grandviewresearch.com/industry-analysis/metaverse-market-report">Grand View Research</a> </p> </div></div></section> <section class="sidecar ct-sidecar section sidecar--white" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left "> <div class="content-block content-block--theme-black content-block--size-md"><div class="content-block__text copy"> <div class=""><p>Nearly three-quarters of global business decision makers surveyed believe interacting with customers in the metaverse will become commonplace, and key pieces are falling into place to make that prediction come true.<sup>*</sup> <a class='body-link' rel='nofollow' target='_blank' href=https://www.outlookindia.com/business/what-google-did-in-web1-and-facebook-did-in-web2-5ire-is-doing-in-web3-says-5ire-s-co-founder-ceo-pratik-gauri-news-209653 >Unexpectedly swift investments</a> are pouring into solutions for the notoriously high energy that blockchains require. The biggest tech giants are well into <a class='body-link' rel='nofollow' target='_blank' href=https://www.bloomberg.com/news/articles/2022-02-28/tech-giants-microsoft-meta-apple-and-google-stage-a-brawl-in-the-metaverse >the battle to nab the market share</a> for augmented and virtual reality gear, and <a class='body-link' rel='nofollow' target='_blank' href=https://www.ericsson.com/en/blog/2020/2/tech-singularity-merged-reality >many consumers expect</a> our physical and virtual realities to be interchangeable within the decade.</p> <p>The global augmented and mixed reality market is growing at a whopping <a class='body-link' rel='nofollow' target='_blank' href=https://www.businesswire.com/news/home/20210301005716/en/Worldwide-Industry-for-Augmented-and-Mixed-Reality-to-2026---Players-Include-ABB-Apple-and-Atheer-Among-Others---ResearchAndMarkets.com >79.2% compound annual growth rate</a>. <a class='body-link' rel='nofollow' target='_blank' href=https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html >One in three</a> shoppers already use virtual reality to shop, and soon consumers will <a class='body-link' rel='nofollow' target='_blank' href=https://blog.hubspot.com/marketing/state-of-consumer-trends-report?utm_campaign=Newsletter%202022&utm_medium=email&utm_content=220852478&utm_source=hs_automation >visit pop-up shops</a> in the metaverse. But the directions commerce takes on these platforms are still in construction mode, which means opportunity for brands that want to lead in the next generation of social commerce.</p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right "> <div class="ct-sidecar__stat-wrapper"> <div class="ct-shadow-card__wrapper ct-stat__wrapper"> <div class="ct-shadow-card"> <div class="ct-stat__content"> <span class="ct-stat-number">75%</span> <span class="ct-stat-text">Of global business decision makers believe interacting with customers in the metaverse will become commonplace</span> <p class="ct-source text--minor"> Sourced from <span>Shopify/Ipsos Commerce Trends Study. A survey covering n=900 SMBs and Enterprises in 14 countries, Aug–Sep 2022</span> </p> </div> </div> </div> </div> </div></div></section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <h2 class=heading--2--theme-white>How to wow customers in the most interactive digital landscape yet</h2> <div class="ct-text-block__columns-1"><h3>1. Chat with consumers in real time</h3> <p>Well over half of shoppers say it's important to easily reach customer service in the channel of their choice.<sup>**</sup> <a class='body-link' rel='nofollow' target='_blank' href=https://about.fb.com/news/2022/05/announcing-new-products-to-make-business-messaging-easier/ >One billion</a> consumers are now messaging brands on a weekly basis right on WhatsApp, Messenger, and Instagram to ask for support or interact with stories. In the second quarter of 2022, WhatsApp Business <a class='body-link' rel='nofollow' target='_blank' href=https://california18.com/data-ai-app-market-2022-q2-downloads-will-reach-34-billion-and-app-and-game-spending-will-reach-33-billion/5602052022/ >entered the ranks of top 10 most downloaded apps</a>.</p> </div> </div></div></section> <section class="sidecar ct-sidecar section reverse_on_mobile" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left "> <div class="content-block content-block--theme-black content-block--size-md"><div class="content-block__text copy"> <div class=""><p>Telegram now has over <a class='body-link' rel='nofollow' target='_blank' href=https://datareportal.com/social-media-users >700 million active global users</a>—that's almost 45% more than Twitter—and is gaining downloads even <a class='body-link' rel='nofollow' target='_blank' href=https://datareportal.com/reports/digital-2022-july-global-statshot >faster than TikTok</a>.</p> <p>But app popularity varies across regions. More social shopping happens in China than anywhere else in the world, but not on Meta-owned platforms.</p> <p>China’s most popular app, <a class='body-link' href=https://www.shopify.com/ca/blog/sell-on-wechat?itcat=plus&itterm=2023-commerce-trends-report>WeChat</a>, evolved into both an electronic wallet and an online shopping hub, but its roots are a messaging app. The WeChat chat interface is similar to Facebook Messenger, but brand posts show up here instead of on a main social timeline, as with Facebook or Instagram. Brands can send customers promotions and updates as direct chats to keep them engaged.</p> <p>But keeping up with the always-online customer is not feasible for most businesses. Turning to chatbots is one way to appease the 41% of consumers who want live chat while shopping online.<sup>**</sup> Most customers are content to interact with chatbots, especially if they have simple questions or don’t want to wait for a human. Brands can keep interactions authentic by programming social media chatbots with their brand voice, as long as customers know they're using a chatbot.</p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right "> <h3>Internet users purchasing from social networks in 2021</h3> <span class="image lazyload-image ct-chart--image hide--tablet hide--desktop" style="max-width: 273px; max-height: 746px;"><span class="lazyload-image__placeholder" style="padding-bottom: 273.2601%"><img alt="Users purchasing from social networks in 2021 were led by China at 46%, followed by the United States at 36%, Australia at 30%, and Canada at Russia tied for 26%." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/user-purchasing-chart-mobile-bfd56ac1ded182dd76593abb724963f5429339c7349edf0cf05789304f504d71.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/user-purchasing-chart-mobile-bfd56ac1ded182dd76593abb724963f5429339c7349edf0cf05789304f504d71.svg" alt="Users purchasing from social networks in 2021 were led by China at 46%, followed by the United States at 36%, Australia at 30%, and Canada at Russia tied for 26%." role="img" /></noscript></span></span> <span class="image lazyload-image hide--mobile ct-chart--image" style="max-width: 514px; max-height: 551px;"><span class="lazyload-image__placeholder" style="padding-bottom: 107.1984%"><img alt="Users purchasing from social networks in 2021 were led by China at 46%, followed by the United States at 36%, Australia at 30%, and Canada at Russia tied for 26%." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/user-purchasing-chart-desktop-2b3bfae89e62e6d7c67c5ac8769ae5b09783155ca22b4573a7b7417181fd946b.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/user-purchasing-chart-desktop-2b3bfae89e62e6d7c67c5ac8769ae5b09783155ca22b4573a7b7417181fd946b.svg" alt="Users purchasing from social networks in 2021 were led by China at 46%, followed by the United States at 36%, Australia at 30%, and Canada at Russia tied for 26%." role="img" /></noscript></span></span> <p class="text--minor ct-source"> Sourced from <a target="_blank" rel="nofollow noopener noreferrer" class="link" href="https://spaces.statista.com/1bea0ce6d0124704887a35377c6a4749.pdf?utm_source=Statista+Webinar+Contacts&utm_campaign=4f39c7ce83-DoS_Webinar_eCommerce_Show_EN_KW38_2022_LHA&utm_medium=email&utm_term=0_f5ac47a287-4f39c7ce83-344273366">Statista</a> </p> </div></div></section> <section class="section section--theme-white section--size-lg ct-quote__fullwidth"> <div class="ct-shadow-card__wrapper"> <div class="grid ct-quote__content-wrapper ct-shadow-card"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <blockquote class="ct-quote"> <svg class="icon ct-quote__icon" aria-hidden="true" focusable="false"> <use xlink:href="#commerce-trends-quote-left" /> </svg> <div class="ct-quote__content"><p>I’m expecting to see more experiments with chatbots and chat commerce. Consumers spend more when their shopping experience is personalized. AI powers chatbots on several websites that sell products or services to consumers. This technology is on an upward trajectory.</p> </div> <cite> <span class="ct-quote__source bold">Jay Levitt</span> <span class="ct-quote__source-title">Founder and CEO, Lofta</span> </cite> </blockquote> </div></div></div> </section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <div class="ct-text-block__columns-1"><h3>2. Streamline social commerce with integrations</h3> <p>"Buy now" buttons and similar shopping tools on social platforms were a simple, friction-fighting addition that consumers quickly got behind.</p> </div> </div></div></section> <section class="section section--theme-platinum section--size-lg ct-chart__fullwidth"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <h3>Social media shoppers worldwide who buy products on select social media platforms, January 2022</h3> <p>Based on 14,000 Influenster community members aged 13+, surveyed December 2021–January 2022</p> <span class="image lazyload-image ct-chart--image hide--tablet hide--desktop" style="max-width: 275px; max-height: 1020px;"><span class="lazyload-image__placeholder" style="padding-bottom: 370.9091%"><img alt="When social shoppers buy from social platforms, 69.3% at least sometimes buy on TikTok, 64.3% on YouTube, 72.2% on Instagram, and 70.6% on Facebook." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/social-shoppers-chart-mobile-f280dd3a426c8df2ec05ff38b91eea3e1ba6f1b0f026daad5fab3017f925657e.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/social-shoppers-chart-mobile-f280dd3a426c8df2ec05ff38b91eea3e1ba6f1b0f026daad5fab3017f925657e.svg" alt="When social shoppers buy from social platforms, 69.3% at least sometimes buy on TikTok, 64.3% on YouTube, 72.2% on Instagram, and 70.6% on Facebook." role="img" /></noscript></span></span> <span class="image lazyload-image hide--mobile ct-chart--image" style="max-width: 1250px; max-height: 724px;"><span class="lazyload-image__placeholder" style="padding-bottom: 57.92%"><img alt="When social shoppers buy from social platforms, 69.3% at least sometimes buy on TikTok, 64.3% on YouTube, 72.2% on Instagram, and 70.6% on Facebook." role="img" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/social-shoppers-chart-desktop-a2638ccab0900aba670b678babaa06b602d8fb1f31d9bddd06c2af879119ac46.svg" class="lazyload" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/charts/en/ecommerce/social-shoppers-chart-desktop-a2638ccab0900aba670b678babaa06b602d8fb1f31d9bddd06c2af879119ac46.svg" alt="When social shoppers buy from social platforms, 69.3% at least sometimes buy on TikTok, 64.3% on YouTube, 72.2% on Instagram, and 70.6% on Facebook." role="img" /></noscript></span></span> <p class="text--minor ct-source"> Sourced from <a target="_blank" rel="nofollow noopener noreferrer" class="link" href="https://www.insiderintelligence.com/chart/254951/How-Often-Do-Social-Media-Shoppers-Worldwide-Buy-Products-on-Select-Social-Media-Platforms-of-respondents-Jan-2022">eMarketer</a> </p> </div></div></section> <section class="section section--theme-white section--size-lg ct-text-block "> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-12 grid__item--tablet-up-offset-1"> <div class="ct-text-block__columns-2"><p>Shoppable videos lower barriers to conversion even more, with some companies reporting <a class='body-link' rel='nofollow' target='_blank' href=https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/its-showtime-how-live-commerce-is-transforming-the-shopping-experience >conversion rates near 30%</a>. Although live commerce in China is so big it <a class='body-link' rel='nofollow' target='_blank' href=https://on.emarketer.com/rs/867-SLG-901/images/eMarketer%20Social%20Commerce%20Trends%20Roundup.pdf >eclipses almost every national ecommerce market</a>, live shopping has also been gaining momentum in the United States and Europe since 2019. Facebook, Instagram, Pinterest, and TikTok each invested in liveshopping capabilities on their platforms over the pandemic.</p> <p>Now integrations can bring the look and feel of the online store to social media shops. To make sure customers have a fluid, cohesive experience wherever they are, brands can sync inventory and customer care across social and non-social channels. <a class='body-link' href=https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/overview-dashboard?itcat=plus&itterm=2023-commerce-trends-report>Cross-channel analytics</a> and content management will be key to success with social commerce.</p> </div> </div></div></section> <section class="sidecar ct-sidecar section reverse_on_mobile" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left-reverse "> <div class="content-block content-block--theme-black content-block--size-md"><h2 class="content-block__eyebrow heading--5">Merchant spotlight</h2><h3 class="content-block__heading heading--2">How Superplastic creates new ways of interacting with customers for deeper brand loyalty</h3><div class="content-block__text copy"> <div class=""><p>Superplastic, revered for artist and celebrity collaborations on collectible art toys that sell out instantly, is creating an even more engaged community with the latest technology: NFTs. NFTs also provide a unique opportunity to build customer loyalty, which Superplastic is leveraging across its various marketing channels and activations.</p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right-reverse "> <div class="ct-video--wistia"> <div class="wistia_responsive_padding" style="position:relative;aspect-ratio:1/1;padding-bottom:56.25%;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"> <div class="wistia_embed wistia_async_64f8t9yfov seo=false videoFoam=true" style="height:100%;position:relative;width:100%"> <div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"> <img src="https://fast.wistia.com/embed/medias/64f8t9yfov/swatch" style="filter:blur(8px) grayscale(50%);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" loading="lazy"> </div> </div> </div> </div> </div></div></section> <section class="sidecar ct-sidecar section sidecar--white reverse_on_mobile" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-sidecar__left-reverse "> <div class="content-block content-block--theme-black content-block--size-md"><div class="content-block__text copy"> <div class=""><p>Superplastic’s tiered NFTs act as different levels of membership to the exclusive community. And exclusivity is baked into every aspect of the experience: Their NFTs are currently sold out but can be purchased on secondary markets.</p> <p>Here’s how it works. The highest tier of NFT collectors are called “Janky GAWDZ.” These collectors receive first consideration for everything the brand does, like access to high-value giveaways or real-life events.</p> <p>“We’re building a store in New York City, and at certain times, you’re not going to be able to get in unless you’ve got one of our NFTs or tokens. It’s the same thing with our website. There will be exclusive entry, things only you are able to buy,” says Budnitz. “Because if you’re willing to make a commitment and join us, then we’ll make a commitment back to you.”</p> <p>Instead of simply owning a piece of digital art, NFTs for Superplastic have become a promise of community and belonging. NFTs will also get fans into Superplastic’s latest sushi restaurant, planned for Miami.</p> <p>“The blockchain is the world’s biggest open-source mailing list. If you buy one of our NFTs, we probably know who you are. We can reach you and send you free stuff. All this is a great way to play games with [your consumer],” says Budnitz. “Our job is to sell you the NFTs, and then continually upgrade the artwork, so it seems more and more fun, connected with the other stuff we’re doing.”</p> </div> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-platinum sidecar__col--mobile-theme-platinum sidecar__col--size-md ct-sidecar__right-reverse "> <div class="ct-shadow-card__wrapper"> <div class="grid ct-quote__content-wrapper ct-shadow-card"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <blockquote class="ct-quote"> <svg class="icon ct-quote__icon" aria-hidden="true" focusable="false"> <use xlink:href="#commerce-trends-quote-left" /> </svg> <div class="ct-quote__content"><p>NFTs aren’t just products—they’re somewhere between a product, a game, and code. If you’re not using all those things, you’re really not using this medium to its full advantage. It’s all about the interactivity.</p> </div> <cite> <span class="ct-quote__source bold">Paul Budnitz</span> <span class="ct-quote__source-title">President, Founder, and CEO, Superplastic</span> </cite> </blockquote> </div></div></div> </div></div></section> <section class="section section--theme-deep-indigo section--size-lg ct-text-block ct-text-block__how-shopify-help"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <h2 class="content-block__eyebrow heading--5"> How Shopify can help </h2> <div class="ct-text-block__columns-1}"><h2>Sell on the most popular social platforms</h2> <p>Shopify integrates with the most popular social media platforms on the internet, including <a class='body-link' href=https://www.shopify.com/facebook-instagram?itcat=plus&itterm=how-shopify-can-help-commerce-trend-report>Facebook</a>, <a class='body-link' href=https://www.shopify.com/ca/sell-on-tiktok?itcat=plus&itterm=how-shopify-can-help-commerce-trend-report>Instagram</a>, <a class='body-link' href=https://apps.shopify.com/pinterest?itcat=plus&itterm=how-shopify-can-help-commerce-trend-report>TikTok</a>, and <a class='body-link' href=https://apps.shopify.com/pinterest?itcat=plus&itterm=how-shopify-can-help-commerce-trend-report>Pinterest</a>. That means you can reach millions of shoppers where they already are, reducing friction and driving sales.</p> <ul> <li>Streamline operations by tracking your sales, customers, orders, and inventory in one place—so you can focus on creating content, not performing manual updates. All while providing a seamless shopping experience for your customers.</li> <li>Start selling on the newest channels quickly by connecting your store and syncing your products from your product catalog. Shopify’s recent launch of <a class='body-link' href=https://www.shopify.com/youtube?itcat=plus&itterm=how-shopify-can-help-commerce-trend-report>YouTube Shopping</a> allows merchants to showcase their products across live and on-demand videos, building community and driving sales.</li> </ul> </div> </div></div></section> <div class="ct-breaker"> <div class="responsive-svg hide--mobile" style="padding-bottom: 5.833333333333333%"><div><span class="ui-inline-svg" aria-hidden="true" role="img" focusable="false"><svg xmlns="http://www.w3.org/2000/svg" width="1444" height="85" viewBox="0 0 1444 85" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1442 42.7305C1442 64.8219 1424.09 82.7305 1402 82.7305L967 82.7304C944.909 82.7304 927 64.8218 927 42.7304C927 20.639 944.909 2.73042 967 2.73043L1402 2.73046C1424.09 2.73047 1442 20.6391 1442 42.7305Z" stroke="url(#paint0_linear_203_493)" stroke-width="4" stroke-linecap="round" stroke-linejoin="round"/> <path fill-rule="evenodd" 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<stop stop-color="#5AC67B"/> <stop offset="0.935743" stop-color="#FFD216"/> </linearGradient> </defs> </svg> </span></div></div> </div> <section class="section section--theme-white section--size-lg"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-8 grid__item--tablet-up-offset-3"> <h2 class="content-block__eyebrow heading--5"> Ecommerce trends FAQ </h2> <div class="accordion accordion--theme-none accordion--size-md js-accordion ct-accordion"><button class="accordion__trigger js-accordion__trigger" aria-controls="accordion-11987c1a56a33972c876f62a649a3374" aria-expanded="false"><h3 class="accordion__trigger-text">How does cart abandonment change between desktop and mobile?</h3><div class="responsive-svg color-cobalt accordion__expand-icon" style="padding-bottom: 100.0%"><div><span class="ui-inline-svg" aria-hidden="true" role="img" focusable="false"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><path fill-rule="evenodd" d="M11.983 15.722l8.86-8.86 2.122 2.12-10.982 10.983L1 8.982l2.121-2.121z"/></svg></span></div></div></button><div class="accordion__content js-accordion__content" id="accordion-11987c1a56a33972c876f62a649a3374" style="display: none" aria-hidden="true"> <div class=""><p>Cart abandonment rates tend to be higher on mobile due to smaller screens and more difficult checkout processes. <a class='body-link' rel='nofollow' target='_blank' href=https://kibocommerce.com/wp-content/uploads/2022/08/Kibo-Q2-2022-Benchmark-Report-FINAL.pdf >One study showed</a> that in Q2 2022, cart abandonment rates were around 72% on desktop versus 84% on mobile.</p> </div> </div></div> <div class="accordion accordion--theme-none accordion--size-md js-accordion ct-accordion"><button class="accordion__trigger js-accordion__trigger" aria-controls="accordion-939d18a8787064d7f1df22363eeea3ac" aria-expanded="false"><h3 class="accordion__trigger-text">What is social commerce?</h3><div class="responsive-svg color-cobalt accordion__expand-icon" style="padding-bottom: 100.0%"><div><span class="ui-inline-svg" aria-hidden="true" role="img" focusable="false"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><path fill-rule="evenodd" d="M11.983 15.722l8.86-8.86 2.122 2.12-10.982 10.983L1 8.982l2.121-2.121z"/></svg></span></div></div></button><div class="accordion__content js-accordion__content" id="accordion-939d18a8787064d7f1df22363eeea3ac" style="display: none" aria-hidden="true"> <div class=""><p>Social commerce is when commerce businesses use social media platforms and their selling features to make sales directly on social media. This pertains to social product catalogs, product tagging, and in-app purchasing.</p> </div> </div></div> <div class="accordion accordion--theme-none accordion--size-md js-accordion ct-accordion"><button class="accordion__trigger js-accordion__trigger" aria-controls="accordion-7f344191f904534324752095acfab219" aria-expanded="false"><h3 class="accordion__trigger-text">Can you shop in the metaverse?</h3><div class="responsive-svg color-cobalt accordion__expand-icon" style="padding-bottom: 100.0%"><div><span class="ui-inline-svg" aria-hidden="true" role="img" focusable="false"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><path fill-rule="evenodd" d="M11.983 15.722l8.86-8.86 2.122 2.12-10.982 10.983L1 8.982l2.121-2.121z"/></svg></span></div></div></button><div class="accordion__content js-accordion__content" id="accordion-7f344191f904534324752095acfab219" style="display: none" aria-hidden="true"> <div class=""><p>Yes, you can use your virtual avatar to walk into a virtual shop in the metaverse, browse available products, and make a purchase.</p> </div> </div></div></div></div></section> <section class="section section--theme-white section--size-lg ct-chat"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-6 grid__item--tablet-up-offset-1 grid__item--desktop-up-8 grid__item--desktop-up-offset-1"> <h2 class="heading--3 heading--3--theme-white">Learn how Shopify Plus can help you own your brand and customer experience across every touchpoint.</h2> </div> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--tablet-up-4 grid__item--tablet-up-offset-2 grid__item--desktop-up-2 grid__item--desktop-up-offset-2"> <button class="button button--theme-white button--size-sm ct-chat__button" data-open-chat="true" data-drift-playbook="358310" type="button">Chat with us</button> </div></div></section> <section class="sidecar ct-sidecar section sidecar--white" size="lg"><div class="grid grid--equal-height"> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md "> <div class="content-block content-block--theme-black content-block--size-md"><h2 class="content-block__eyebrow heading--5">Commerce Trends Briefing</h2><h3 class="content-block__heading heading--2">Join the digital event</h3><div class="content-block__text copy"> <p>Get data-backed insights and actionable tips to turn this year’s biggest commerce trends into action – live from the experts.</p> <a class="button button--theme-white button--size-md ct-webinar__button" href="/plus/webinars/hub-commerce-trends-2023">Watch on-demand</a> </div></div></div> <div class="grid__item grid__item--tablet-up-7 sidecar__col sidecar__col--theme-white sidecar__col--mobile-theme-white sidecar__col--size-md ct-webinar__speakers-wrapper "> <div class="ct-webinar__speaker"> <div class="ct-webinar__speaker-image"> <img class="image lazyload" alt="" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/tony-drockton-small-c3b25cb6abb34609a2829896a200b6532efd7e4c19c8aa7229f48a091e01220d.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/tony-drockton-large-27fff778584188a50674a018e6cd5d002bd223114ca84e1f2bb7ea0cdde22457.jpg 2x" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/tony-drockton-small-c3b25cb6abb34609a2829896a200b6532efd7e4c19c8aa7229f48a091e01220d.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/tony-drockton-large-27fff778584188a50674a018e6cd5d002bd223114ca84e1f2bb7ea0cdde22457.jpg 2x" alt="" class="image" /></noscript> </div> <div class="ct-webinar__speaker-content"> <p class="ct-webinar__speakers-name 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https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/shaza-mahmoud-large-123bef8a3f8e9c3070489767d99a35ec0f56aedad2ec249b070c8fd5044b295b.jpg 2x" alt="" class="image" /></noscript> </div> <div class="ct-webinar__speaker-content"> <p class="ct-webinar__speakers-name heading--5">Shaza Mahmoud</p> <p class="ct-webinar__speakers-detail"> <span class="ct-webinar__speakers-title">Head of Retail,</span> Daily Paper </p> </div> </div> <div class="ct-webinar__speaker"> <div class="ct-webinar__speaker-image"> <img class="image lazyload" alt="" data-sizes="100vw" data-srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/julie-mathers-small-61082a3ac34c80335150d3bcadcc754a1a97d3e6912bb6922b1b97575b24ab03.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/julie-mathers-large-43ab87deaa6db40ebdac1f6bb55bdea87bdf8b8f390ea5a699fbd984b11d76e5.jpg 2x" /><noscript><img sizes="100vw" srcset="https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/julie-mathers-small-61082a3ac34c80335150d3bcadcc754a1a97d3e6912bb6922b1b97575b24ab03.jpg 1x, https://cdn.shopify.com/shopifycloud/plus_website/assets/standalone/commerce-trends/webinar/julie-mathers-large-43ab87deaa6db40ebdac1f6bb55bdea87bdf8b8f390ea5a699fbd984b11d76e5.jpg 2x" alt="" class="image" /></noscript> </div> <div class="ct-webinar__speaker-content"> <p class="ct-webinar__speakers-name heading--5">Julie Mathers</p> <p class="ct-webinar__speakers-detail"> <span class="ct-webinar__speakers-title">CEO,</span> Snuggle Hunny </p> </div> </div> </div></div></section> </main> <section class="section section--theme-deep-indigo section--size-lg"> <div class="grid"> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1 grid__item--desktop-up-10 grid__item--desktop-up-offset-2"> <div class="content-block content-block--theme-white content-block--size-md ct-link-block__heading"><h3 class="content-block__heading heading--2">Get ahead of all the trends in 2023</h3> </div></div> <div class="grid__item grid__item--mobile-up-12 grid__item--mobile-up-offset-1"> <div class="ct-link-block__wrapper"> <div class="ct-link-block__link commerce-trends__supply-chain"> <div class="ct-link-block__link-content"> <h2 class="content-block__eyebrow">Trend 1</h2> <h3 class="ct-link-block__link-content__title">Supply chain</h3> <a aria-label="Read now" class="ct-link-block__link-button button link link--secondary" href="/plus/commerce-trends/supply-chain">Read now <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div> </div> <div class="ct-link-block__link commerce-trends__money"> <div class="ct-link-block__link-content"> <h2 class="content-block__eyebrow">Trend 2</h2> <h3 class="ct-link-block__link-content__title">Money</h3> <a aria-label="Read now" class="ct-link-block__link-button button link link--secondary" href="/plus/commerce-trends/money">Read now <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div> </div> <div class="ct-link-block__link commerce-trends__marketing"> <div class="ct-link-block__link-content"> <h2 class="content-block__eyebrow">Trend 3</h2> <h3 class="ct-link-block__link-content__title">Marketing</h3> <a aria-label="Read now" class="ct-link-block__link-button button link link--secondary" href="/plus/commerce-trends/marketing">Read now <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div> </div> <div class="ct-link-block__link commerce-trends__ecommerce"> <div class="ct-link-block__link-content"> <h2 class="content-block__eyebrow">Trend 4</h2> <h3 class="ct-link-block__link-content__title">Ecommerce</h3> <a aria-label="Read now" class="ct-link-block__link-button button link link--secondary" href="/plus/commerce-trends/ecommerce">Read now <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div> </div> <div class="ct-link-block__link commerce-trends__retail"> <div class="ct-link-block__link-content"> <h2 class="content-block__eyebrow">Trend 5</h2> <h3 class="ct-link-block__link-content__title">Retail</h3> <a aria-label="Read now" class="ct-link-block__link-button button link link--secondary" href="/plus/commerce-trends/retail">Read now <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="#modules-arrow-right" /> </svg></span></a> </div> </div> </div> </div></div></section> <footer class="footer footer--theme-none 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A survey covering n=900 SMBs and Enterprises in 14 countries, Aug–Sep 2022</p> <p><sup>**</sup> Shopify eCommerce Market Credibility Study, 2021</p> <p><sup>^</sup> Shopify eCommerce Market Credibility Study: Data Review, a commissioned Forrester Consulting study conducted on behalf of Shopify, September 27, 2021</p> <p><sup>✝︎</sup> Shopify Plus Satisfaction Survey: a global survey of n=572 Shopify Plus merchants, June 2022</p> </div> </div></div></div></footer> </div> <div class="a11y-toolbar"> <a href="#Main" class="skip-to-main">Skip to main content</a> </div> <div id="DownloadModal" tabindex="-1" role="dialog" aria-modal="true" aria-labelledby="modal-DownloadModal-heading" class="modal modal--theme-deep-indigo modal--size-md js-modal ct-download-modal"><div class="js-modal__top-wrapper modal__top-wrapper"><button name="button" type="button" aria-label="Close" data-modal-id="DownloadModal" class="modal__close-button js-modal__close-button"><svg class="icon icon icon--type-ui 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autocomplete="off" /> <div class=" input-wrapper js-input-wrapper"><input type="text" name="commerce_trends_lead[full_name]" id="commerce_trends_lead_full_name" autocomplete="name" class="input js-input" /><label class=" label js-label label--text" for="commerce_trends_lead_full_name">Full name</label></div> <div class=" input-wrapper js-input-wrapper"><input type="email" name="commerce_trends_lead[email]" id="commerce_trends_lead_email" autocomplete="email" class="input js-input" /><label class=" label js-label label--text" for="commerce_trends_lead_email">Business email</label></div> <div class=" input-wrapper js-input-wrapper"><input type="text" name="commerce_trends_lead[company]" id="commerce_trends_lead_company" autocomplete="organization" class="input js-input" /><label class=" label js-label label--text" for="commerce_trends_lead_company">Company</label></div> <div class=" input-wrapper js-input-wrapper"><input type="text" name="commerce_trends_lead[website]" id="commerce_trends_lead_website" autocomplete="url" class="input js-input" /><label class=" label js-label label--text" for="commerce_trends_lead_website">Website URL</label></div> <div class=" input-wrapper js-input-wrapper input-wrapper--select "><label class="label js-label label--select" for="commerce_trends_lead_country">Country</label><select name="commerce_trends_lead[country]" id="commerce_trends_lead_country" autocomplete="country-name" class="select js-select"><option value="">Select one</option> <option value="Afghanistan">Afghanistan</option> <option value="Aland Islands">Åland Islands</option> <option value="Albania">Albania</option> <option value="Algeria">Algeria</option> <option value="Andorra">Andorra</option> <option value="Angola">Angola</option> <option value="Anguilla">Anguilla</option> <option value="Antigua And Barbuda">Antigua & Barbuda</option> <option value="Argentina">Argentina</option> <option value="Armenia">Armenia</option> <option value="Aruba">Aruba</option> <option value="Ascension Island">Ascension Island</option> <option value="Australia">Australia</option> <option value="Austria">Austria</option> <option value="Azerbaijan">Azerbaijan</option> <option value="Bahamas">Bahamas</option> <option value="Bahrain">Bahrain</option> <option value="Bangladesh">Bangladesh</option> <option value="Barbados">Barbados</option> <option value="Belarus">Belarus</option> <option value="Belgium">Belgium</option> <option value="Belize">Belize</option> <option value="Benin">Benin</option> <option value="Bermuda">Bermuda</option> <option value="Bhutan">Bhutan</option> <option value="Bolivia">Bolivia</option> <option value="Bosnia And Herzegovina">Bosnia & Herzegovina</option> <option value="Botswana">Botswana</option> <option value="Bouvet Island">Bouvet Island</option> <option value="Brazil">Brazil</option> <option value="British Indian Ocean Territory">British Indian Ocean Territory</option> <option value="Brunei">Brunei</option> <option value="Bulgaria">Bulgaria</option> <option value="Burkina Faso">Burkina Faso</option> <option value="Burundi">Burundi</option> <option value="Cambodia">Cambodia</option> <option value="Canada">Canada</option> <option value="Cape Verde">Cape Verde</option> <option value="Caribbean Netherlands">Caribbean Netherlands</option> <option value="Cayman Islands">Cayman Islands</option> <option value="Central African Republic">Central African Republic</option> <option value="Chad">Chad</option> <option value="Chile">Chile</option> <option value="China">China</option> <option value="Christmas Island">Christmas Island</option> <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option> <option value="Colombia">Colombia</option> <option value="Comoros">Comoros</option> <option value="Congo">Congo - Brazzaville</option> <option value="Congo, The Democratic Republic Of The">Congo - Kinshasa</option> <option value="Cook Islands">Cook Islands</option> <option value="Costa Rica">Costa Rica</option> <option value="Croatia">Croatia</option> <option value="Cuba">Cuba</option> <option value="Curaçao">Curaçao</option> <option value="Cyprus">Cyprus</option> <option value="Czech Republic">Czechia</option> <option value="Côte d'Ivoire">Côte d’Ivoire</option> <option value="Denmark">Denmark</option> <option value="Djibouti">Djibouti</option> <option value="Dominica">Dominica</option> <option value="Dominican Republic">Dominican Republic</option> <option value="Ecuador">Ecuador</option> <option value="Egypt">Egypt</option> <option value="El Salvador">El Salvador</option> <option value="Equatorial Guinea">Equatorial Guinea</option> <option value="Eritrea">Eritrea</option> <option value="Estonia">Estonia</option> <option value="Eswatini">Eswatini</option> <option value="Ethiopia">Ethiopia</option> <option value="Falkland Islands (Malvinas)">Falkland Islands</option> <option value="Faroe Islands">Faroe Islands</option> <option value="Fiji">Fiji</option> <option value="Finland">Finland</option> <option value="France">France</option> <option value="French Guiana">French Guiana</option> <option value="French Polynesia">French Polynesia</option> <option value="French Southern Territories">French Southern Territories</option> <option value="Gabon">Gabon</option> <option value="Gambia">Gambia</option> <option value="Georgia">Georgia</option> <option value="Germany">Germany</option> <option value="Ghana">Ghana</option> <option value="Gibraltar">Gibraltar</option> <option value="Greece">Greece</option> <option value="Greenland">Greenland</option> <option value="Grenada">Grenada</option> <option value="Guadeloupe">Guadeloupe</option> <option value="Guatemala">Guatemala</option> <option value="Guernsey">Guernsey</option> <option value="Guinea">Guinea</option> <option value="Guinea Bissau">Guinea-Bissau</option> <option value="Guyana">Guyana</option> <option value="Haiti">Haiti</option> <option value="Heard Island And Mcdonald Islands">Heard & McDonald Islands</option> <option value="Holy See (Vatican City State)">Vatican City</option> <option value="Honduras">Honduras</option> <option value="Hong Kong">Hong Kong SAR</option> <option value="Hungary">Hungary</option> <option value="Iceland">Iceland</option> <option value="India">India</option> <option value="Indonesia">Indonesia</option> <option value="Iran, Islamic Republic Of">Iran</option> <option value="Iraq">Iraq</option> <option value="Ireland">Ireland</option> <option value="Isle Of Man">Isle of Man</option> <option value="Israel">Israel</option> <option value="Italy">Italy</option> <option value="Jamaica">Jamaica</option> <option value="Japan">Japan</option> <option value="Jersey">Jersey</option> <option value="Jordan">Jordan</option> <option value="Kazakhstan">Kazakhstan</option> <option value="Kenya">Kenya</option> <option value="Kiribati">Kiribati</option> <option value="Korea, Democratic People's Republic Of">North Korea</option> <option value="Kosovo">Kosovo</option> <option value="Kuwait">Kuwait</option> <option value="Kyrgyzstan">Kyrgyzstan</option> <option value="Lao People's Democratic Republic">Laos</option> <option value="Latvia">Latvia</option> <option value="Lebanon">Lebanon</option> <option value="Lesotho">Lesotho</option> <option value="Liberia">Liberia</option> <option value="Libyan Arab Jamahiriya">Libya</option> <option value="Liechtenstein">Liechtenstein</option> <option value="Lithuania">Lithuania</option> <option value="Luxembourg">Luxembourg</option> <option value="Macao">Macao SAR</option> <option value="Madagascar">Madagascar</option> <option value="Malawi">Malawi</option> <option value="Malaysia">Malaysia</option> <option value="Maldives">Maldives</option> <option value="Mali">Mali</option> <option value="Malta">Malta</option> <option value="Martinique">Martinique</option> <option value="Mauritania">Mauritania</option> <option value="Mauritius">Mauritius</option> <option value="Mayotte">Mayotte</option> <option value="Mexico">Mexico</option> <option value="Moldova, Republic of">Moldova</option> <option value="Monaco">Monaco</option> <option value="Mongolia">Mongolia</option> <option value="Montenegro">Montenegro</option> <option value="Montserrat">Montserrat</option> <option value="Morocco">Morocco</option> <option value="Mozambique">Mozambique</option> <option value="Myanmar">Myanmar (Burma)</option> <option value="Namibia">Namibia</option> <option value="Nauru">Nauru</option> <option value="Nepal">Nepal</option> <option value="Netherlands">Netherlands</option> <option value="Netherlands Antilles">Netherlands Antilles</option> <option value="New Caledonia">New Caledonia</option> <option value="New Zealand">New Zealand</option> <option value="Nicaragua">Nicaragua</option> <option value="Niger">Niger</option> <option value="Nigeria">Nigeria</option> <option value="Niue">Niue</option> <option value="Norfolk Island">Norfolk Island</option> <option value="North Macedonia">North Macedonia</option> <option value="Norway">Norway</option> <option value="Oman">Oman</option> <option value="Pakistan">Pakistan</option> <option value="Palestinian Territory, Occupied">Palestinian Territories</option> <option value="Panama">Panama</option> <option value="Papua New Guinea">Papua New Guinea</option> <option value="Paraguay">Paraguay</option> <option value="Peru">Peru</option> <option value="Philippines">Philippines</option> <option value="Pitcairn">Pitcairn Islands</option> <option value="Poland">Poland</option> <option value="Portugal">Portugal</option> <option value="Qatar">Qatar</option> <option value="Republic of Cameroon">Cameroon</option> <option value="Reunion">Réunion</option> <option value="Romania">Romania</option> <option value="Russia">Russia</option> <option value="Rwanda">Rwanda</option> <option value="Saint Barthélemy">St. Barthélemy</option> <option value="Saint Helena">St. Helena</option> <option value="Saint Kitts And Nevis">St. Kitts & Nevis</option> <option value="Saint Lucia">St. Lucia</option> <option value="Saint Martin">St. Martin</option> <option value="Saint Pierre And Miquelon">St. Pierre & Miquelon</option> <option value="Samoa">Samoa</option> <option value="San Marino">San Marino</option> <option value="Sao Tome And Principe">São Tomé & Príncipe</option> <option value="Saudi Arabia">Saudi Arabia</option> <option value="Senegal">Senegal</option> <option value="Serbia">Serbia</option> <option value="Seychelles">Seychelles</option> <option value="Sierra Leone">Sierra Leone</option> <option value="Singapore">Singapore</option> <option value="Sint Maarten">Sint Maarten</option> <option value="Slovakia">Slovakia</option> <option value="Slovenia">Slovenia</option> <option value="Solomon Islands">Solomon Islands</option> <option value="Somalia">Somalia</option> <option value="South Africa">South Africa</option> <option value="South Georgia And The South Sandwich Islands">South Georgia & South Sandwich Islands</option> <option value="South Korea">South Korea</option> <option value="South Sudan">South Sudan</option> <option value="Spain">Spain</option> <option value="Sri Lanka">Sri Lanka</option> <option value="St. Vincent">St. Vincent & Grenadines</option> <option value="Sudan">Sudan</option> <option value="Suriname">Suriname</option> <option value="Svalbard And Jan Mayen">Svalbard & Jan Mayen</option> <option value="Sweden">Sweden</option> <option value="Switzerland">Switzerland</option> <option value="Syria">Syria</option> <option value="Taiwan">Taiwan</option> <option value="Tajikistan">Tajikistan</option> <option value="Tanzania, United Republic Of">Tanzania</option> <option value="Thailand">Thailand</option> <option value="Timor Leste">Timor-Leste</option> <option value="Togo">Togo</option> <option value="Tokelau">Tokelau</option> <option value="Tonga">Tonga</option> <option value="Trinidad and Tobago">Trinidad & Tobago</option> <option value="Tristan da Cunha">Tristan da Cunha</option> <option value="Tunisia">Tunisia</option> <option value="Turkey">Turkey</option> <option value="Turkmenistan">Turkmenistan</option> <option value="Turks and Caicos Islands">Turks & Caicos Islands</option> <option value="Tuvalu">Tuvalu</option> <option value="Uganda">Uganda</option> <option value="Ukraine">Ukraine</option> <option value="United Arab Emirates">United Arab Emirates</option> <option value="United Kingdom">United Kingdom</option> <option value="United States">United States</option> <option value="United States Minor Outlying Islands">U.S. Outlying Islands</option> <option value="Uruguay">Uruguay</option> <option value="Uzbekistan">Uzbekistan</option> <option value="Vanuatu">Vanuatu</option> <option value="Venezuela">Venezuela</option> <option value="Vietnam">Vietnam</option> <option value="Virgin Islands, British">British Virgin Islands</option> <option value="Wallis And Futuna">Wallis & Futuna</option> <option value="Western Sahara">Western Sahara</option> 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name</label></div> <div class=" input-wrapper js-input-wrapper"><input type="email" name="forms_contact[email]" id="forms_contact_email" autocomplete="email" class="input js-input input--sm" /><label class=" label js-label label--text" for="forms_contact_email">Business email</label></div> <div class=" input-wrapper js-input-wrapper"><input type="text" name="forms_contact[phone]" id="forms_contact_phone" autocomplete="tel" class="input js-input input--sm" /><label class=" label js-label label--text" for="forms_contact_phone">Business phone</label></div> <div class=" input-wrapper js-input-wrapper"><input type="text" name="forms_contact[company]" id="forms_contact_company" autocomplete="organization" class="input js-input input--sm" /><label class=" label js-label label--text" for="forms_contact_company">Company</label></div> <div class=" input-wrapper js-input-wrapper"><input type="text" name="forms_contact[website]" id="forms_contact_website" autocomplete="url" class="input js-input input--sm" /><label class=" label js-label label--text" for="forms_contact_website">Website URL</label></div> <div class="grid select-group__wrapper"> <div class="grid__item grid__item--desktop-up-7"> <div class=" input-wrapper js-input-wrapper input-wrapper--select "><label class="label js-label label--select" for="forms_contact_country">Country</label><select name="forms_contact[country]" id="forms_contact_country" autocomplete="country-name" class="select js-select select--sm select-group__select"><option value="">Select one</option> <option value="Afghanistan">Afghanistan</option> <option value="Aland Islands">Åland Islands</option> <option value="Albania">Albania</option> <option value="Algeria">Algeria</option> <option value="Andorra">Andorra</option> <option value="Angola">Angola</option> <option value="Anguilla">Anguilla</option> <option value="Antigua And Barbuda">Antigua & Barbuda</option> <option value="Argentina">Argentina</option> <option value="Armenia">Armenia</option> <option value="Aruba">Aruba</option> <option value="Ascension Island">Ascension Island</option> <option value="Australia">Australia</option> <option value="Austria">Austria</option> <option value="Azerbaijan">Azerbaijan</option> <option value="Bahamas">Bahamas</option> <option value="Bahrain">Bahrain</option> <option value="Bangladesh">Bangladesh</option> <option value="Barbados">Barbados</option> <option value="Belarus">Belarus</option> <option value="Belgium">Belgium</option> <option value="Belize">Belize</option> <option value="Benin">Benin</option> <option value="Bermuda">Bermuda</option> <option value="Bhutan">Bhutan</option> <option value="Bolivia">Bolivia</option> <option value="Bosnia And Herzegovina">Bosnia & Herzegovina</option> <option value="Botswana">Botswana</option> <option value="Bouvet Island">Bouvet Island</option> <option value="Brazil">Brazil</option> <option value="British Indian Ocean Territory">British Indian Ocean Territory</option> <option value="Brunei">Brunei</option> <option value="Bulgaria">Bulgaria</option> <option value="Burkina Faso">Burkina Faso</option> <option value="Burundi">Burundi</option> <option value="Cambodia">Cambodia</option> <option value="Canada">Canada</option> <option value="Cape Verde">Cape Verde</option> <option value="Caribbean Netherlands">Caribbean Netherlands</option> <option value="Cayman Islands">Cayman Islands</option> <option value="Central African Republic">Central African Republic</option> <option value="Chad">Chad</option> <option value="Chile">Chile</option> <option value="China">China</option> <option value="Christmas Island">Christmas Island</option> <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option> <option value="Colombia">Colombia</option> <option value="Comoros">Comoros</option> <option value="Congo">Congo - Brazzaville</option> <option value="Congo, The Democratic Republic Of The">Congo - Kinshasa</option> <option value="Cook Islands">Cook Islands</option> 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value="North Macedonia">North Macedonia</option> <option value="Norway">Norway</option> <option value="Oman">Oman</option> <option value="Pakistan">Pakistan</option> <option value="Palestinian Territory, Occupied">Palestinian Territories</option> <option value="Panama">Panama</option> <option value="Papua New Guinea">Papua New Guinea</option> <option value="Paraguay">Paraguay</option> <option value="Peru">Peru</option> <option value="Philippines">Philippines</option> <option value="Pitcairn">Pitcairn Islands</option> <option value="Poland">Poland</option> <option value="Portugal">Portugal</option> <option value="Qatar">Qatar</option> <option value="Republic of Cameroon">Cameroon</option> <option value="Reunion">Réunion</option> <option value="Romania">Romania</option> <option value="Russia">Russia</option> <option value="Rwanda">Rwanda</option> <option value="Saint Barthélemy">St. Barthélemy</option> <option value="Saint Helena">St. Helena</option> <option value="Saint Kitts And 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Sandwich Islands</option> <option value="South Korea">South Korea</option> <option value="South Sudan">South Sudan</option> <option value="Spain">Spain</option> <option value="Sri Lanka">Sri Lanka</option> <option value="St. Vincent">St. Vincent & Grenadines</option> <option value="Sudan">Sudan</option> <option value="Suriname">Suriname</option> <option value="Svalbard And Jan Mayen">Svalbard & Jan Mayen</option> <option value="Sweden">Sweden</option> <option value="Switzerland">Switzerland</option> <option value="Syria">Syria</option> <option value="Taiwan">Taiwan</option> <option value="Tajikistan">Tajikistan</option> <option value="Tanzania, United Republic Of">Tanzania</option> <option value="Thailand">Thailand</option> <option value="Timor Leste">Timor-Leste</option> <option value="Togo">Togo</option> <option value="Tokelau">Tokelau</option> <option value="Tonga">Tonga</option> <option value="Trinidad and Tobago">Trinidad & Tobago</option> <option value="Tristan da Cunha">Tristan da Cunha</option> <option value="Tunisia">Tunisia</option> <option value="Turkey">Turkey</option> <option value="Turkmenistan">Turkmenistan</option> <option value="Turks and Caicos Islands">Turks & Caicos Islands</option> <option value="Tuvalu">Tuvalu</option> <option value="Uganda">Uganda</option> <option value="Ukraine">Ukraine</option> <option value="United Arab Emirates">United Arab Emirates</option> <option value="United Kingdom">United Kingdom</option> <option value="United States">United States</option> <option value="United States Minor Outlying Islands">U.S. Outlying Islands</option> <option value="Uruguay">Uruguay</option> <option value="Uzbekistan">Uzbekistan</option> <option value="Vanuatu">Vanuatu</option> <option value="Venezuela">Venezuela</option> <option value="Vietnam">Vietnam</option> <option value="Virgin Islands, British">British Virgin Islands</option> <option value="Wallis And Futuna">Wallis & Futuna</option> <option value="Western Sahara">Western Sahara</option> <option value="Yemen">Yemen</option> <option value="Zambia">Zambia</option> <option value="Zimbabwe">Zimbabwe</option></select></div> </div> <div class="grid__item grid__item--desktop-up-7"> <div class=" input-wrapper js-input-wrapper input-wrapper--select "><label class="label js-label label--select" for="forms_contact_annual_revenue_range">Annual revenue volume</label><select name="forms_contact[annual_revenue_range]" id="forms_contact_annual_revenue_range" class="select js-select select--sm select-group__select"><option label="Select one" selected="selected" value=""></option> <option label="Just getting started" value="Just getting started">Just getting started</option> <option value="$1 - $250,000">$1 - $250,000</option> <option value="$250,000 - $2,000,000">$250,000 - $2,000,000</option> <option value="$2,000,000 - $10,000,000">$2,000,000 - $10,000,000</option> <option value="$10,000,000 - $25,000,000">$10,000,000 - $25,000,000</option> <option value="$25,000,000 - $125,000,000">$25,000,000 - $125,000,000</option> <option value="$125,000,000+">$125,000,000+</option></select></div> </div></div> <fieldset class="fieldset"><legend class="legend">Are you an agency contacting us on behalf of a brand?</legend> <div class=" input-wrapper js-input-wrapper input-wrapper--radio input-wrapper--inline"><input type="radio" name="forms_contact[is_agency]" id="forms_contact_is_agency__yes" value="Yes" class="radio js-radio" /><label class=" label js-label label--radio" for="forms_contact_is_agency__yes">Yes</label></div> <div class=" input-wrapper js-input-wrapper input-wrapper--radio input-wrapper--inline"><input type="radio" name="forms_contact[is_agency]" id="forms_contact_is_agency__no" value="No" class="radio js-radio" checked="checked" /><label class=" label js-label label--radio" for="forms_contact_is_agency__no">No</label></div> </fieldset> <input class="special-hp-field" autocomplete="off" aria-hidden="true" type="text" name="forms_contact[address]" id="forms_contact_address" /> <p class="text--minor margin--vertical-sm">By submitting this form, you agree to receive promotional messages from Shopify about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.</p> <button class="button button--theme-chartreuse button--size-md button--tighter-margin" type="submit">Submit form</button> </form> <div class="content-block content-block--theme-white content-block--size-md display--mobile margin--bottom-md"><div class="content-block__text copy"> <p class="preform-message"> Already using Shopify? <a href="/plus/upgrade">Learn how to upgrade to Shopify Plus</a> </p> </div></div> <div class="chat-now chat-now--tighter-margin"> <div class="content-block content-block--theme-white content-block--size-md"><h2 class="content-block__heading heading--4 chat-now__heading">How can we help you?</h2> </div> <button class="button chat-now__button" data-open-chat="true" data-drift-playbook="358313" data-event-category="modal" data-event-action="button_click" data-event-label="start-live-chat" data-track-id="ContactStartLiveChat" > <svg class="icon icon icon--type-conceptual icon--fill-silver chat-now__icon" aria-hidden="true" focusable="false"> <use xlink:href="#conceptual-chat" /> </svg> <span>Start live chat</span> </button> </div> </div></div> </div></div></div></div><div id="GlobalContactThanks" tabindex="-1" role="dialog" aria-modal="true" aria-labelledby="modal-GlobalContactThanks-heading" class="modal modal--theme-deep-indigo modal--size-md js-modal hide--no-js contact-thanks-modal"><div class="js-modal__top-wrapper modal__top-wrapper"><button name="button" type="button" aria-label="Close" data-modal-id="GlobalContactThanks" class="modal__close-button js-modal__close-button"><svg class="icon icon icon--type-ui icon--size-sm icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="#ui-close-24" /> </svg></button></div><div class="js-modal__content modal__content copy"><div class="grid js-modal__content-wrapper"><div class="grid__item"> <h2 id="modal-GlobalContactThanks-heading" class="modal__heading text--center heading--1">Thank you</h2> <p class="text--center margin--top-sm">A Shopify Plus sales expert will contact you soon.</p> <section class="js-contact-call-us margin--vertical-sm text-center" data-country-code=US> <div class="content-block content-block--theme-white content-block--size-md"><h2 class="content-block__heading heading--3 contact-call-us__heading">Want to chat sooner? Give us a call.</h2><div class="content-block__text copy margin--reset-top"><p>Monday to Friday 9am-6pm ET</p></div> </div> <a class="button button--theme-chartreuse button--size-md contact-call-us__button margin--reset-bottom" data-track-id="ContactCallUs" data-event="outbound_link_click" data-event-action="outbound_link_click" data-event-category="lead-contact-form" data-event-label="contact-sales-call-us-button" data-event-location="lead-contact-form" data-event-name="outbound_link_click" data-event-non-interaction="false" data-event-text="1-844-686-1946" data-event-type="contact-sales-call-us-button" data-event-url="tel:+18446861946" data-project="plus" href="tel:+18446861946" rel="nofollow noopener noreferrer" target="_blank"> <svg class="icon icon icon--type-conceptual icon--fill-black" aria-hidden="true" focusable="false"> <use xlink:href="#conceptual-phone" /> </svg> 1-844-686-1946 </a></section> </div></div></div></div> <script> //<![CDATA[ window.I18n = window.I18n || {}; window.I18n.data = {"modal":{"home":"Home","close":"Close"},"signup":{"header":"Start your free %{trial_length}-day trial of Shopify","custom_header":"%{custom_signup_header}","create_now":"Create your store","labels":{"email":"Email address","password":"Password","storename":"Store name","shop_name":"Your store name","promotional_program_promo_code":"Discount code","subdomain":"Store URL"},"subtitles":{"shop_name":"This can be changed later.","promotional_program_promo_code":"Enter the promo code that was provided to you.","subdomain":"This will be the default domain for your store, but you can add different domains later. 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