Publisher's Guide - EthicalAds

<!doctype html> <html lang="en"> <head> <meta charset="utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no" /> <meta name="generator" content="Pelican" /> <meta property="og:site_name" content="EthicalAds"/><meta name="description" content="A guide to help publishers start earning revenue with EthicalAds. Contains tips around optimizing your ad placement and ensuring the most possible revenue." /> <meta property="og:description" content="A guide to help publishers start earning revenue with EthicalAds. Contains tips around optimizing your ad placement and ensuring the most possible revenue." /><meta property="og:type" content="article" /> <meta property="og:title" content="Publisher's Guide" /> <meta property="og:image" content="https://www.ethicalads.io/theme/img/logo-opengraph.png" />  <link rel="stylesheet" href="/theme/dist/main.css"> <title>Publisher's Guide - EthicalAds</title> <link rel="canonical" href="https://www.ethicalads.io/publisher-guide/" /> <meta property="og:url" content="https://www.ethicalads.io/publisher-guide/" />  <link href="https://www.ethicalads.io/feeds/all.atom.xml" type="application/atom+xml" rel="alternate" title="EthicalAds Full Atom Feed" />  <link rel="icon" href="/theme/img/favicons/favicon.svg" type="image/svg+xml"> <link rel="icon" href="/theme/img/favicons/favicon-32x32.png" sizes="32x32" type="image/png"> <link rel="icon" href="/theme/img/favicons/favicon-16x16.png" sizes="16x16" type="image/png"> <link rel="icon" href="/theme/img/favicons/favicon.ico">  <script defer data-domain="ethicalads.io" src="https://plausible.io/js/plausible.js"></script> <script async type="text/javascript" src="/_/static/javascript/readthedocs-addons.js"></script><meta name="readthedocs-project-slug" content="ethicaladsio" /><meta name="readthedocs-version-slug" content="latest" /><meta name="readthedocs-resolver-filename" content="/publisher-guide/" /><meta name="readthedocs-http-status" content="200" /></head> <body class="bg-light"> <nav class="navbar navbar-expand-lg navbar-light"> <div class="container">  <a class="navbar-brand" href="/"> <img src="/theme/img/ethicalads-logo-blue.svg" class="navbar-brand-img" alt="EthicalAds"> </a>  <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarCollapse" aria-controls="navbarCollapse" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button>  <div class="collapse navbar-collapse" id="navbarCollapse">  <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarCollapse" aria-controls="navbarCollapse" aria-expanded="false" aria-label="Toggle navigation"> <span class="fa fa-close"></span> </button>  <ul class="navbar-nav ml-auto"> <li class="nav-item"> <a class="nav-link mr-md-2" href="/blog/">Blog</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/advertisers/pricing/">Pricing</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/advertisers/">Advertisers</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/publishers/">Publishers</a> </li> </ul> <ul class="navbar-nav ml-auto">  <li class="nav-item lift"> <a class="nav-item btn btn-sm btn-outline-primary" href="/advertisers/">Advertise with Us</a> </li> </ul> </div> </div> </nav> <main> <section class="py-10"> <div class="container"> <div class="mb-8"> <h1 class="font-weight-bold text-center">Publisher's Guide</h1> <p class="lead text-center">Get setup with EthicalAds and maximize your site's ad revenue</p> </div> <div class="card-deck">  <div class="card shadow-sm card-border card-border-xl border-primary"> <div class="card-body"> <h3 class="card-title">Step #1: Apply</h3> <p class="card-text">The first step is <a href="/publishers/#inbound-form">applying to be a publisher</a>. We're actively seeking <strong>developer-focused sites with 50k+ monthly pageviews</strong>. Once accepted, you'll have access to our publisher dashboard with reporting.</p> </div> <div class="card-footer pt-0"> <hr> <div class="text-center py-3"> <img src="/theme/img/illustrations/illustration-3.png" alt="Apply to EthicalAds" class="w-75"> </div> </div> </div>  <div class="card shadow-sm card-border card-border-xl border-secondary"> <div class="card-body"> <h3 class="card-title">Step #2: Setup</h3> <p class="card-text">Setup the EthicalAds <a href="https://ethical-ad-client.readthedocs.io/">ad client</a> on your site with your custom ID from our publisher dashboard. Out of the box you'll serve unpaid ads until your site is approved for paid ads.</p> </div> <div class="card-footer pt-8"> <hr> <div class="text-center rounded py-3"> <img src="/images/pages/publishers/publisher-code-example.png" class="w-75" alt="Client code example"> </div> </div> </div>  <div class="card shadow-sm card-border card-border-xl border-success"> <div class="card-body"> <h3 class="card-title">Step #3: Approval</h3> <p class="card-text">After configuring our ad client and seeing your first ad, the last step is to request approval for paid ads and configure how you'd like to be paid.</p> </div> <div class="card-footer pt-10"> <hr> <div class="text-center py-3"> <img src="/images/pages/publishers/publisher-dashboard-earnings.png" alt="Publisher earnings report" class="screenshot w-75"> </div> </div> </div> </div>  </div>  </section> <section class="container py-5" id="getting-approved"> <h2 class="font-weight-bold mb-8 text-center">Getting approved</h2> <div class="row"> <div class="col col-md-6"> <div class="device device-macbook"> <img src="/images/pages/publishers/publisher-stylized-screenshot-good.png" class="device-screen" alt="A single above-the-fold ad with good placement"> <img src="/theme/img/devices/macbook.svg" class="img-fluid" alt="..."> <span class="text-success" style="position: absolute; top: 0; right: 5%; width: 15%"> <svg xmlns="http://www.w3.org/2000/svg" width="100%" fill="currentColor" viewBox="0 0 16 16"> <path d="M8 15A7 7 0 1 1 8 1a7 7 0 0 1 0 14zm0 1A8 8 0 1 0 8 0a8 8 0 0 0 0 16z"></path> <path d="M10.97 4.97a.235.235 0 0 0-.02.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-1.071-1.05z"></path> </svg> </span> </div> </div> <div class="col col-md-6"> <div class="device device-macbook"> <img src="/images/pages/publishers/publisher-stylized-screenshot-bad.png" class="device-screen" alt="Unacceptable placement - multiple ads on the page"> <img src="/theme/img/devices/macbook.svg" class="img-fluid" alt="..."> <span class="text-danger" style="position: absolute; top: 0; right: 5%; width: 15%"> <svg xmlns="http://www.w3.org/2000/svg" width="100%" fill="currentColor" viewBox="0 0 16 16"> <path d="M8 15A7 7 0 1 1 8 1a7 7 0 0 1 0 14zm0 1A8 8 0 1 0 8 0a8 8 0 0 0 0 16z"></path> <path d="M4.646 4.646a.5.5 0 0 1 .708 0L8 7.293l2.646-2.647a.5.5 0 0 1 .708.708L8.707 8l2.647 2.646a.5.5 0 0 1-.708.708L8 8.707l-2.646 2.647a.5.5 0 0 1-.708-.708L7.293 8 4.646 5.354a.5.5 0 0 1 0-.708z"></path> </svg> </span> </div> </div> </div> <div class="row my-5"> <div class="col col-md-6 mx-auto"> <ul> <li>EthicalAds should be the only ad on the page (your own promotions are fine).</li> <li>The ad should be above the fold on both desktop and mobile. You can disable the ad on mobile if this isn't possible.</li> <li>The ad should not disrupt the natural reading flow of the page. It should be placed above, beside or below the main content, not within it.</li> </ul> <p class="text-center">For more details, see our <a href="/publisher-policy/">publisher policy</a>.</p> </div> </div> </section> <section class="container py-5" id="maximize-ux-revenue"> <h2 class="font-weight-bold mb-8 text-center">Maximize UX & Revenue</h2> <p class="mx-auto text-center w-100 w-md-75">To ensure your site generates as much revenue from ads as possible, you need to make sure your ad placement and targeting complement your content.</p> <div class="row row-cols-1 row-cols-md-2 mb-8">  <div class="col mb-2"> <div class="card shadow-sm h-100 card-border card-border-xl border-dark"> <div class="card-body text-center"> <h3 class="card-title">Light mode</h3> <div class="loaded horizontal raised" data-ea-type="image" data-ea-publisher="unknown"> <div class="ea-content"> <a href="#" rel="nofollow noopener"> <img src="/images/pages/top-ad-example-1.png" alt="Top ad example"> </a> <div class="ea-text"> <a href="#" rel="nofollow noopener"> <strong>Free e-book:</strong> <span> Learn to choose the best open source packages. </span> <strong>Download now!</strong> </a> </div> </div> <div class="ea-callout"> <a rel="nofollow noopener" href="https://ethicalads.io/">Ad by EthicalAds</a> </div> </div> <hr> <div class="loaded horizontal raised" data-ea-type="text" data-ea-publisher="unknown"> <div class="ea-content"> <div class="ea-text"> <a href="#" rel="nofollow noopener"> <strong>Free e-book:</strong> <span> Learn to choose the best open source packages. </span> <strong>Download now!</strong> </a> </div> </div> <div class="ea-callout"> <a rel="nofollow noopener" href="https://ethicalads.io/">Ad by EthicalAds</a> </div> </div> </div> </div>  </div>  <div class="col mb-2"> <div class="card shadow-sm h-100 bg-dark card-border card-border-xl border-light"> <div class="card-body text-center"> <h3 class="card-title text-light">Dark mode</h3> <div class="loaded dark horizontal raised" data-ea-type="image" data-ea-publisher="unknown"> <div class="ea-content"> <a href="#" rel="nofollow noopener"> <img src="/images/pages/top-ad-example-1.png" alt="Top ad example"> </a> <div class="ea-text"> <a href="#" rel="nofollow noopener"> <strong>Free e-book:</strong> <span> Learn to choose the best open source packages. </span> <strong>Download now!</strong> </a> </div> </div> <div class="ea-callout"> <a rel="nofollow noopener" href="https://ethicalads.io/">Ad by EthicalAds</a> </div> </div> <hr> <div class="loaded dark raised" data-ea-type="text" data-ea-publisher="unknown"> <div class="ea-content"> <div class="ea-text"> <a href="#" rel="nofollow noopener"> <strong>Free e-book:</strong> <span> Learn to choose the best open source packages. </span> <strong>Download now!</strong> </a> </div> </div> <div class="ea-callout"> <a rel="nofollow noopener" href="https://ethicalads.io/">Ad by EthicalAds</a> </div> </div> </div> </div>  </div> </div> <div class="row my-5" id="tips-written"> <div class="col col-md-9 mx-auto"> <ul> <li>Choose the right ad placement for your site. There are options for <a href="https://ethical-ad-client.readthedocs.io/en/latest/#themes">vertical</a>, <a href="https://ethical-ad-client.readthedocs.io/en/latest/#horizontal-image">horizontal</a>, <a href="https://ethical-ad-client.readthedocs.io/en/latest/#dark-mode">dark mode</a>, <a href="https://ethical-ad-client.readthedocs.io/en/latest/#text-placement">text-only</a>, or <a href="https://ethical-ad-client.readthedocs.io/en/latest/#placement-style">floating placements</a>.</li> <li>Our site crawler will periodically crawl your site and index your pages so we can serve the best ad on any individual page with AI-powered contextual targeting. However, on single-page apps (SPAs) or publishers using our API, you can pass <a href="https://ethical-ad-client.readthedocs.io/en/latest/#page-specific-keywords">page-specific keywords</a> to ensure you get the best ad targeting.</li> <li>We have <a href="https://ethical-ad-client.readthedocs.io/en/latest/#single-page-apps">support for SPAs</a> to help improve targeting and dynamic ad rotation.</li> <li>There are easy ways to show your own promotions when we do not have a paid ad to show or to fallback to another ad network.</li> </ul> <p class="text-center">For more options, see our <a href="https://ethical-ad-client.readthedocs.io/">ad client docs</a>.</p> </div> </div> </section> <section class="container py-5" id="more-questions"> <h2 class="font-weight-bold mb-8 text-center">More questions</h2> <div class="row mb-5"> <div class="col-12 col-md-6"> <h4 class="font-weight-bold">How much will I make?</h4> <p> Try our <a href="/publishers/calculator/">publisher calculator</a> to get an estimate of your monthly payout. Generally publishers see around $2.50 per 1,000 pageviews (CPM), assuming most of your traffic is from the EU & North America. These numbers will vary based on your audience and topics that you write about. </p> </div> <div class="col-12 col-md-6"> <h4 class="font-weight-bold">How can I be paid?</h4> <p> We currently support payment via PayPal, OpenCollective, GitHub Sponsors, or a bank transfer (via Stripe). <strong>Our minimum payment to publishers is currently $50</strong>, so you need that amount to receive a payment. </p> <p>See our full <a href="/publisher-policy/#payouts">Payout Policy</a>.</p> </div> </div> <p class="mt-6 text-center"> Have even more questions? Our <a href="/publishers/faq/">Publisher FAQ</a> has more answers! </p> </section> </main>  <div class="position-relative d-print-none"> <div class="shape shape-bottom shape-fluid-x svg-shim text-dark"> <svg viewBox="0 0 2880 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0 48h2880V0h-720C1442.5 52 720 0 720 0H0v48z" fill="currentColor" /> </svg> </div> </div>  <section class="pt-6 pt-md-8 bg-dark text-light d-print-none"> <div class="container pb-6 pb-md-8 border-bottom border-gray-300"> <div class="row" id="newsletter"> <div class="col-12 col-md">  <h3 class="mb-3 font-weight-bold">Become an advertiser</h3>  <p class="mb-6 mb-md-0"> <a class="btn btn-sm btn-primary" href="/advertisers/">Start your campaign today!</a> </p> </div> <div class="col-12 col-md">  <h3 class="mb-3 font-weight-bold">Become a publisher</h3>  <p class="mb-6 mb-md-0"> <a class="btn btn-sm btn-primary" href="/publishers/">Start earning money from your site</a> </p> </div> </div>  </div>  </section> 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Publisher's Guide - EthicalAds