What Makes EthicalAds a Great Google Ads Alternative

<!doctype html> <html lang="en"> <head> <meta charset="utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no" /> <meta name="generator" content="Pelican" /> <meta property="og:site_name" content="EthicalAds"/><meta name="description" content="A few reasons that you should consider EthicalAds as a simple, open-source, privacy-first alternative to Google Ads" /> <meta property="og:description" content="A few reasons that you should consider EthicalAds as a simple, open-source, privacy-first alternative to Google Ads" /><meta property="og:type" content="article" /> <meta property="og:title" content="What Makes EthicalAds a Great Google Ads Alternative" /> <meta property="og:image" content="https://www.ethicalads.io/theme/img/logo-opengraph.png" />  <link rel="stylesheet" href="/theme/dist/main.css"> <title>What Makes EthicalAds a Great Google Ads Alternative - EthicalAds</title> <link rel="canonical" href="https://www.ethicalads.io/alternative-to-google-ads/" /> <meta property="og:url" content="https://www.ethicalads.io/alternative-to-google-ads/" />  <link href="https://www.ethicalads.io/feeds/all.atom.xml" type="application/atom+xml" rel="alternate" title="EthicalAds Full Atom Feed" />  <link rel="icon" href="/theme/img/favicons/favicon.svg" type="image/svg+xml"> <link rel="icon" href="/theme/img/favicons/favicon-32x32.png" sizes="32x32" type="image/png"> <link rel="icon" href="/theme/img/favicons/favicon-16x16.png" sizes="16x16" type="image/png"> <link rel="icon" href="/theme/img/favicons/favicon.ico">  <script defer data-domain="ethicalads.io" src="https://plausible.io/js/plausible.js"></script> <script async type="text/javascript" src="/_/static/javascript/readthedocs-addons.js"></script><meta name="readthedocs-project-slug" content="ethicaladsio" /><meta name="readthedocs-version-slug" content="latest" /><meta name="readthedocs-resolver-filename" content="/alternative-to-google-ads/" /><meta name="readthedocs-http-status" content="200" /></head> <body class="bg-light"> <nav class="navbar navbar-expand-lg navbar-light"> <div class="container">  <a class="navbar-brand" href="/"> <img src="/theme/img/ethicalads-logo-blue.svg" class="navbar-brand-img" alt="EthicalAds"> </a>  <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarCollapse" aria-controls="navbarCollapse" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button>  <div class="collapse navbar-collapse" id="navbarCollapse">  <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarCollapse" aria-controls="navbarCollapse" aria-expanded="false" aria-label="Toggle navigation"> <span class="fa fa-close"></span> </button>  <ul class="navbar-nav ml-auto"> <li class="nav-item"> <a class="nav-link mr-md-2" href="/blog/">Blog</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/advertisers/pricing/">Pricing</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/advertisers/">Advertisers</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/publishers/">Publishers</a> </li> </ul> <ul class="navbar-nav ml-auto">  <li class="nav-item lift"> <a class="nav-item btn btn-sm btn-outline-primary" href="/advertisers/">Advertise with Us</a> </li> </ul> </div> </div> </nav> <main> <section class="container py-5 mb-10"> <article class="page"> <h1 class="font-weight-light display-3">What Makes EthicalAds a Great Google Ads Alternative</h1> <p>We often get asked why you should choose EthicalAds instead of an existing display network like Google AdWords or their publisher focused product Google AdSense. Many people default to Google when they think about online advertising, and we think we're a great alternative for developer-focused sites.</p> <table class="w-100 my-10 table table-sm bg-transparent"> <thead> <tr> <th scope="col"></th> <th scope="col" class="text-center">Google Ads</th> <th scope="col" class="text-center">EthicalAds</th> </tr> </thead> <tbody>  <tr> <td> <div class="float-left p-3"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" width="32" height="32"><path d="M64 64C28.7 64 0 92.7 0 128V384c0 35.3 28.7 64 64 64H512c35.3 0 64-28.7 64-64V128c0-35.3-28.7-64-64-64H64zm64 320H64V320c35.3 0 64 28.7 64 64zM64 192V128h64c0 35.3-28.7 64-64 64zM448 384c0-35.3 28.7-64 64-64v64H448zm64-192c-35.3 0-64-28.7-64-64h64v64zM288 160a96 96 0 1 1 0 192 96 96 0 1 1 0-192z"/></svg> </div> <div> <strong>Payouts</strong><br> <p class="mb-0 small">Does the network pay monthly with one of the industry-best revenue shares?</p> </div> </td> <td class="text-center"> <div class="text-success mt-3"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" viewBox="0 0 16 16"> <path d="M8 15A7 7 0 1 1 8 1a7 7 0 0 1 0 14zm0 1A8 8 0 1 0 8 0a8 8 0 0 0 0 16z"></path> <path d="M10.97 4.97a.235.235 0 0 0-.02.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-1.071-1.05z"></path> </svg> </div> </td> <td class="text-center"> <div class="text-success mt-3"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" viewBox="0 0 16 16"> <path d="M8 15A7 7 0 1 1 8 1a7 7 0 0 1 0 14zm0 1A8 8 0 1 0 8 0a8 8 0 0 0 0 16z"></path> <path d="M10.97 4.97a.235.235 0 0 0-.02.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-1.071-1.05z"></path> </svg> </div> </td> </tr>  <tr> <td> <div class="float-left p-3"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" width="32" height="32"><path d="M231.2 17c-22.1-3.1-44.6 .9-64.4 11.4l-74 39.5C73.1 78.4 57.2 94.9 47.4 115L10.7 190.6c-9.8 20.1-13 42.9-9.1 64.9l14.5 82.8c3.9 22.1 14.6 42.3 30.7 57.9l60.3 58.4c16.1 15.6 36.6 25.6 58.7 28.7l83 11.7c22.1 3.1 44.6-.9 64.4-11.4l74-39.5c19.7-10.5 35.6-27 45.4-47.2l36.7-75.5c9.8-20.1 13-42.9 9.1-64.9l-14.6-82.8c-3.9-22.1-14.6-42.3-30.7-57.9L372.9 57.5c-16.1-15.6-36.6-25.6-58.7-28.7L231.2 17zM192 144a32 32 0 1 1 0 64 32 32 0 1 1 0-64zM128 336a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zm224-64a32 32 0 1 1 0 64 32 32 0 1 1 0-64z"/></svg> </div> <div> <strong>No cookies & user privacy</strong><br> <p class="mb-0 small">Is the ad network cookie-free so you won't need a <a href="#privacy">cookie banner</a>?</p> </div> </td> <td class="text-center"> <div class="text-danger mt-3"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" viewBox="0 0 16 16"> <path d="M8 15A7 7 0 1 1 8 1a7 7 0 0 1 0 14zm0 1A8 8 0 1 0 8 0a8 8 0 0 0 0 16z"/> <path d="M4.646 4.646a.5.5 0 0 1 .708 0L8 7.293l2.646-2.647a.5.5 0 0 1 .708.708L8.707 8l2.647 2.646a.5.5 0 0 1-.708.708L8 8.707l-2.646 2.647a.5.5 0 0 1-.708-.708L7.293 8 4.646 5.354a.5.5 0 0 1 0-.708z"/> </svg> </div> </td> <td class="text-center"> <div class="text-success mt-3"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" viewBox="0 0 16 16"> <path d="M8 15A7 7 0 1 1 8 1a7 7 0 0 1 0 14zm0 1A8 8 0 1 0 8 0a8 8 0 0 0 0 16z"></path> <path d="M10.97 4.97a.235.235 0 0 0-.02.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-1.071-1.05z"></path> </svg> </div> </td> </tr>  <tr> <td> <div class="float-left p-3"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" width="32" height="32"><path d="M266.3 48.3L232.5 73.6c-5.4 4-8.5 10.4-8.5 17.1v9.1c0 6.8 5.5 12.3 12.3 12.3c2.4 0 4.8-.7 6.8-2.1l41.8-27.9c2-1.3 4.4-2.1 6.8-2.1h1c6.2 0 11.3 5.1 11.3 11.3c0 3-1.2 5.9-3.3 8l-19.9 19.9c-5.8 5.8-12.9 10.2-20.7 12.8l-26.5 8.8c-5.8 1.9-9.6 7.3-9.6 13.4c0 3.7-1.5 7.3-4.1 10l-17.9 17.9c-6.4 6.4-9.9 15-9.9 24v4.3c0 16.4 13.6 29.7 29.9 29.7c11 0 21.2-6.2 26.1-16l4-8.1c2.4-4.8 7.4-7.9 12.8-7.9c4.5 0 8.7 2.1 11.4 5.7l16.3 21.7c2.1 2.9 5.5 4.5 9.1 4.5c8.4 0 13.9-8.9 10.1-16.4l-1.1-2.3c-3.5-7 0-15.5 7.5-18l21.2-7.1c7.6-2.5 12.7-9.6 12.7-17.6c0-10.3 8.3-18.6 18.6-18.6H400c8.8 0 16 7.2 16 16s-7.2 16-16 16H379.3c-7.2 0-14.2 2.9-19.3 8l-4.7 4.7c-2.1 2.1-3.3 5-3.3 8c0 6.2 5.1 11.3 11.3 11.3h11.3c6 0 11.8 2.4 16 6.6l6.5 6.5c1.8 1.8 2.8 4.3 2.8 6.8s-1 5-2.8 6.8l-7.5 7.5C386 262 384 266.9 384 272s2 10 5.7 13.7L408 304c10.2 10.2 24.1 16 38.6 16H454c6.5-20.2 10-41.7 10-64c0-111.4-87.6-202.4-197.7-207.7zm172 307.9c-3.7-2.6-8.2-4.1-13-4.1c-6 0-11.8-2.4-16-6.6L396 332c-7.7-7.7-18-12-28.9-12c-9.7 0-19.2-3.5-26.6-9.8L314 287.4c-11.6-9.9-26.4-15.4-41.6-15.4H251.4c-12.6 0-25 3.7-35.5 10.7L188.5 301c-17.8 11.9-28.5 31.9-28.5 53.3v3.2c0 17 6.7 33.3 18.7 45.3l16 16c8.5 8.5 20 13.3 32 13.3H248c13.3 0 24 10.7 24 24c0 2.5 .4 5 1.1 7.3c71.3-5.8 132.5-47.6 165.2-107.2zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zM187.3 100.7c-6.2-6.2-16.4-6.2-22.6 0l-32 32c-6.2 6.2-6.2 16.4 0 22.6s16.4 6.2 22.6 0l32-32c6.2-6.2 6.2-16.4 0-22.6z"/></svg> </div> <div> <strong>Compliant with global privacy regulation</strong><br> <p class="mb-0 small">Will ads require tracking notifications due to regulation like the GDPR or CCPA?</p> </div> </td> <td class="text-center"> <div class="text-danger mt-3"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" viewBox="0 0 16 16"> <path d="M8 15A7 7 0 1 1 8 1a7 7 0 0 1 0 14zm0 1A8 8 0 1 0 8 0a8 8 0 0 0 0 16z"/> <path d="M4.646 4.646a.5.5 0 0 1 .708 0L8 7.293l2.646-2.647a.5.5 0 0 1 .708.708L8.707 8l2.647 2.646a.5.5 0 0 1-.708.708L8 8.707l-2.646 2.647a.5.5 0 0 1-.708-.708L7.293 8 4.646 5.354a.5.5 0 0 1 0-.708z"/> </svg> </div> </td> <td class="text-center"> <div class="text-success mt-3"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" viewBox="0 0 16 16"> <path d="M8 15A7 7 0 1 1 8 1a7 7 0 0 1 0 14zm0 1A8 8 0 1 0 8 0a8 8 0 0 0 0 16z"></path> <path d="M10.97 4.97a.235.235 0 0 0-.02.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-1.071-1.05z"></path> </svg> </div> </td> </tr>  <tr> <td> <div class="float-left p-3"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" width="32" height="32"><path d="M416 208c0 45.9-14.9 88.3-40 122.7L502.6 457.4c12.5 12.5 12.5 32.8 0 45.3s-32.8 12.5-45.3 0L330.7 376c-34.4 25.2-76.8 40-122.7 40C93.1 416 0 322.9 0 208S93.1 0 208 0S416 93.1 416 208zM208 352a144 144 0 1 0 0-288 144 144 0 1 0 0 288z"/></svg> </div> <div> <strong>Transparent</strong><br> <p class="mb-0 small">Is the network <a href="#transparency">transparent</a> about which ads and advertisers will appear on which sites?</p> </div> </td> <td class="text-center"> <div class="text-danger mt-3"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" viewBox="0 0 16 16"> <path d="M8 15A7 7 0 1 1 8 1a7 7 0 0 1 0 14zm0 1A8 8 0 1 0 8 0a8 8 0 0 0 0 16z"/> <path d="M4.646 4.646a.5.5 0 0 1 .708 0L8 7.293l2.646-2.647a.5.5 0 0 1 .708.708L8.707 8l2.647 2.646a.5.5 0 0 1-.708.708L8 8.707l-2.646 2.647a.5.5 0 0 1-.708-.708L7.293 8 4.646 5.354a.5.5 0 0 1 0-.708z"/> </svg> </div> </td> <td class="text-center"> <div class="text-success mt-3"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" viewBox="0 0 16 16"> <path d="M8 15A7 7 0 1 1 8 1a7 7 0 0 1 0 14zm0 1A8 8 0 1 0 8 0a8 8 0 0 0 0 16z"></path> <path d="M10.97 4.97a.235.235 0 0 0-.02.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-1.071-1.05z"></path> </svg> </div> </td> </tr>  <tr> <td> <div class="float-left p-3"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 640 512" height="32" width="32"><path d="M64 96c0-35.3 28.7-64 64-64H512c35.3 0 64 28.7 64 64V352H512V96H128V352H64V96zM0 403.2C0 392.6 8.6 384 19.2 384H620.8c10.6 0 19.2 8.6 19.2 19.2c0 42.4-34.4 76.8-76.8 76.8H76.8C34.4 480 0 445.6 0 403.2zM281 209l-31 31 31 31c9.4 9.4 9.4 24.6 0 33.9s-24.6 9.4-33.9 0l-48-48c-9.4-9.4-9.4-24.6 0-33.9l48-48c9.4-9.4 24.6-9.4 33.9 0s9.4 24.6 0 33.9zM393 175l48 48c9.4 9.4 9.4 24.6 0 33.9l-48 48c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l31-31-31-31c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0z"/></svg> </div> <div> <strong>Developer-focused</strong><br> <p class="mb-0 small">Will there be <a href="#focus">off-topic ads</a> or ads focused on people besides developers?</p> </div> </td> <td class="text-center"> <div class="text-danger mt-3"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" viewBox="0 0 16 16"> <path d="M8 15A7 7 0 1 1 8 1a7 7 0 0 1 0 14zm0 1A8 8 0 1 0 8 0a8 8 0 0 0 0 16z"/> <path d="M4.646 4.646a.5.5 0 0 1 .708 0L8 7.293l2.646-2.647a.5.5 0 0 1 .708.708L8.707 8l2.647 2.646a.5.5 0 0 1-.708.708L8 8.707l-2.646 2.647a.5.5 0 0 1-.708-.708L7.293 8 4.646 5.354a.5.5 0 0 1 0-.708z"/> </svg> </div> </td> <td class="text-center"> <div class="text-success mt-3"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" viewBox="0 0 16 16"> <path d="M8 15A7 7 0 1 1 8 1a7 7 0 0 1 0 14zm0 1A8 8 0 1 0 8 0a8 8 0 0 0 0 16z"></path> <path d="M10.97 4.97a.235.235 0 0 0-.02.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-1.071-1.05z"></path> </svg> </div> </td> </tr>  <tr> <td> <div class="float-left p-3"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" width="32" height="32"><path d="M8 266.44C10.3 130.64 105.4 34 221.8 18.34c138.8-18.6 255.6 75.8 278 201.1 21.3 118.8-44 230-151.6 274-9.3 3.8-14.4 1.7-18-7.7q-26.7-69.45-53.4-139c-3.1-8.1-1-13.2 7-16.8 24.2-11 39.3-29.4 43.3-55.8a71.47 71.47 0 0 0-64.5-82.2c-39-3.4-71.8 23.7-77.5 59.7-5.2 33 11.1 63.7 41.9 77.7 9.6 4.4 11.5 8.6 7.8 18.4q-26.85 69.9-53.7 139.9c-2.6 6.9-8.3 9.3-15.5 6.5-52.6-20.3-101.4-61-130.8-119-24.9-49.2-25.2-87.7-26.8-108.7zm20.9-1.9c.4 6.6.6 14.3 1.3 22.1 6.3 71.9 49.6 143.5 131 183.1 3.2 1.5 4.4.8 5.6-2.3q22.35-58.65 45-117.3c1.3-3.3.6-4.8-2.4-6.7-31.6-19.9-47.3-48.5-45.6-86 1-21.6 9.3-40.5 23.8-56.3 30-32.7 77-39.8 115.5-17.6a91.64 91.64 0 0 1 45.2 90.4c-3.6 30.6-19.3 53.9-45.7 69.8-2.7 1.6-3.5 2.9-2.3 6q22.8 58.8 45.2 117.7c1.2 3.1 2.4 3.8 5.6 2.3 35.5-16.6 65.2-40.3 88.1-72 34.8-48.2 49.1-101.9 42.3-161-13.7-117.5-119.4-214.8-255.5-198-106.1 13-195.3 102.5-197.1 225.8z"/></svg> </div> <div> <strong>Open source</strong><br> <p class="mb-0 small">Is the ad network <a href="#community">open source</a> so you can see exactly what it is doing?</p> </div> </td> <td class="text-center"> <div class="text-danger mt-3"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" viewBox="0 0 16 16"> <path d="M8 15A7 7 0 1 1 8 1a7 7 0 0 1 0 14zm0 1A8 8 0 1 0 8 0a8 8 0 0 0 0 16z"/> <path d="M4.646 4.646a.5.5 0 0 1 .708 0L8 7.293l2.646-2.647a.5.5 0 0 1 .708.708L8.707 8l2.647 2.646a.5.5 0 0 1-.708.708L8 8.707l-2.646 2.647a.5.5 0 0 1-.708-.708L7.293 8 4.646 5.354a.5.5 0 0 1 0-.708z"/> </svg> </div> </td> <td class="text-center"> <div class="text-success mt-3"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" viewBox="0 0 16 16"> <path d="M8 15A7 7 0 1 1 8 1a7 7 0 0 1 0 14zm0 1A8 8 0 1 0 8 0a8 8 0 0 0 0 16z"></path> <path d="M10.97 4.97a.235.235 0 0 0-.02.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-1.071-1.05z"></path> </svg> </div> </td> </tr> </tbody> </table> <p><a id="privacy"></a></p> <h2 id="privacy-we-never-set-a-cookie-on-your-site-or-load-third-party-scripts"><strong>Privacy</strong>: We never set a cookie on your site, or load third-party scripts.</h2> <p>When your user goes to your website, they are assuming they will only be sending data to you. Some users consider it a breach of trust if you were to share that data with other third parties, and it might be a breach of a privacy law to do this without user consent. Google is well-known for it's data collection policies, and they are used to target ads on your website and many other sites around the internet.</p> <p><strong>EthicalAds is 100% GDPR and CCPA compliant.</strong></p> <p>When you use EthicalAds, <strong>we never set cookies on your users</strong>, and we don't use any user-specific data to target advertising. This means <a href="https://www.ethicalads.io/blog/2021/02/can-you-eliminate-annoying-cookie-banners-from-your-site/">you don't need a cookie banner</a> when you use our ads, and your users data is not being tracked across the internet.</p> <p><a id="transparency"></a></p> <h2 id="transparency-see-exactly-what-ads-get-shown-on-your-site"><strong>Transparency</strong>: See exactly what ads get shown on your site.</h2> <p>Google shows ads based on the user who is viewing your site, which means they could be seeing ads totally unrelated to your site content. Sometimes this results in ads that you might find objectionable, might freak your users out by following them around the web, or many other issues.</p> <p><strong>EthicalAds only shows ads based on the content of your site.</strong> They are guaranteed to be developer-focused, and won't follow users around the web. We're so confident in our advertisers, <strong>we give you a dashboard that shows every advertiser on your site</strong> so you know exactly what your users are seeing.</p> <p><a id="focus"></a></p> <h2 id="focus-we-only-show-developer-focused-ads-nothing-weird"><strong>Focus</strong>: We only show developer-focused ads. Nothing weird</h2> <p>Google shows whatever ad will make the most money on each page. For your site, this could be something that upsets or offends your audience, as well as something you aren't proud to be promoting.</p> <p>Our network is developer-focused and the ads are hand-curated by our team. This means you get high-quality ads on your site that you will be happy to see.</p> <p><a id="community"></a></p> <h2 id="community-our-product-is-open-source-and-our-mission-is-to-support-the-community"><strong>Community</strong>: Our product is open source, and our mission is to support the community.</h2> <p>The code behind Google ads is proprietary and incredibly complex. This is because there is a large amount of time being spent trying to figure out exactly who you are and how to target you with an ad.</p> <p>With EthicalAds, our code is both simple and open source. You can look at our <a href="https://github.com/readthedocs/ethical-ad-server/">ethical ad server</a> and <a href="https://github.com/readthedocs/ethical-ad-client/">ethical ad client</a> on GitHub. You can even read the exact logic we use to select that ads that show on your website, because we don't need complex tracking logic.</p> <h2 id="choice-diversify-the-web-ecosystem-by-supporting-more-advertising-options"><strong>Choice</strong>: Diversify the web ecosystem by supporting more advertising options</h2> <p>Google and Facebook account for the vast majority of advertising revenue on the internet. Having all the revenue concentrated in these two companies makes it harder for independent publishers and companies to get started. We think our approach to advertising is worth investing in, and we hope to make it a larger percentage of the way the internet does advertising.</p> <p>We talk more about the issues with <a href="https://www.ethicalads.io/blog/2021/05/how-invasive-ad-targeting-is-bad-for-journalism-and-other-high-quality-publishers/">invasive ad tracking</a>, and how it hurts journalism and anyone creating high-value content on the web. We are hoping to break this vicious cycle by offering a better way to support developer-focused publishers on the internet.</p> <h2 id="join-today-ready-to-take-the-next-step"><strong>Join today</strong>: Ready to take the next step?</h2> <p>Ethical advertising is <a href="https://www.ethicalads.io/advertising-vision/">our vision</a> for the future of internet advertising, and we hope that you'll join us. We believe the open source community should show the way forward, since we have a deep understanding of how privacy issues impact the internet. We have space for additional publishers, and look forward to building something meaningful with you:</p> <ul> <li>Become a <a href="https://www.ethicalads.io/publishers/">publisher</a> today</li> <li>Follow our journey in our <a href="https://www.ethicalads.io/email-list/">newsletter</a></li> </ul> </article> </section> </main>  <div class="position-relative d-print-none"> <div class="shape shape-bottom shape-fluid-x svg-shim text-dark"> <svg viewBox="0 0 2880 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0 48h2880V0h-720C1442.5 52 720 0 720 0H0v48z" fill="currentColor" /> </svg> </div> </div>  <section class="pt-6 pt-md-8 bg-dark text-light d-print-none"> <div class="container pb-6 pb-md-8 border-bottom border-gray-300"> <div class="row" id="newsletter"> <div class="col-12 col-md">  <h3 class="mb-3 font-weight-bold">Become an advertiser</h3>  <p class="mb-6 mb-md-0"> <a class="btn btn-sm btn-primary" href="/advertisers/">Start your campaign today!</a> </p> </div> <div 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