Revenue Calculator: How Much You'll Earn with EthicalAds

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This is one of the most common questions we get so we built a calculator to help you understand what goes into your payouts." /><meta property="og:type" content="article" /> <meta property="og:title" content="Revenue Calculator: How Much You'll Earn with EthicalAds" /> <meta property="og:image" content="https://www.ethicalads.io/theme/img/logo-opengraph.png" />  <link rel="stylesheet" href="/theme/dist/main.css"> <title>Revenue Calculator: How Much You'll Earn with EthicalAds - EthicalAds</title> <link rel="canonical" href="https://www.ethicalads.io/publishers/calculator/" /> <meta property="og:url" content="https://www.ethicalads.io/publishers/calculator/" />  <link href="https://www.ethicalads.io/feeds/all.atom.xml" type="application/atom+xml" rel="alternate" title="EthicalAds Full Atom Feed" />  <link rel="icon" href="/theme/img/favicons/favicon.svg" type="image/svg+xml"> <link rel="icon" href="/theme/img/favicons/favicon-32x32.png" sizes="32x32" type="image/png"> <link rel="icon" href="/theme/img/favicons/favicon-16x16.png" sizes="16x16" type="image/png"> <link rel="icon" href="/theme/img/favicons/favicon.ico">  <script defer data-domain="ethicalads.io" src="https://plausible.io/js/plausible.js"></script> <script async type="text/javascript" src="/_/static/javascript/readthedocs-addons.js"></script><meta name="readthedocs-project-slug" content="ethicaladsio" /><meta name="readthedocs-version-slug" content="latest" /><meta name="readthedocs-resolver-filename" content="/publishers/calculator/" /><meta name="readthedocs-http-status" content="200" /></head> <body class="bg-light"> <nav class="navbar navbar-expand-lg navbar-light"> <div class="container">  <a class="navbar-brand" href="/"> <img src="/theme/img/ethicalads-logo-blue.svg" class="navbar-brand-img" alt="EthicalAds"> </a>  <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarCollapse" aria-controls="navbarCollapse" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button>  <div class="collapse navbar-collapse" id="navbarCollapse">  <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarCollapse" aria-controls="navbarCollapse" aria-expanded="false" aria-label="Toggle navigation"> <span class="fa fa-close"></span> </button>  <ul class="navbar-nav ml-auto"> <li class="nav-item"> <a class="nav-link mr-md-2" href="/blog/">Blog</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/advertisers/pricing/">Pricing</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/advertisers/">Advertisers</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/publishers/">Publishers</a> </li> </ul> <ul class="navbar-nav ml-auto">  <li class="nav-item lift"> <a class="nav-item btn btn-sm btn-outline-primary" href="/advertisers/">Advertise with Us</a> </li> </ul> </div> </div> </nav> <main> <section class="container py-5 mb-10"> <article class="page"> <h1 class="font-weight-light display-3">Revenue Calculator: How Much You'll Earn with EthicalAds</h1> <p>There's a few important variables that determine how much you'll make with EthicalAds. We built this calculator so you know what kind of a monthly payout to expect.</p> <div id="publisher-calculator" class="card card-border border-primary shadow-light-lg"> <div class="card-body"> <div class="row justify-content-center"> <div class="col-md-8 col-xs-12"> <form> <div class="form-group mb-8"> <h3>Monthly site pageviews</h3> <p class="small">How many pageviews your site gets is the most important input into how much you'll earn with us. Use "unique pageviews" if that is broken out in your analytics.</p> <div class="d-print-none"> <div class="input-group input-group-sm mx-auto w-50 w-lg-25"> <input type="number" class="form-control" data-bind="value: pageviews" min="20000" max="25000000" step="10000" name="pageviews-precise" id="pageviews-precise"> </div> <input type="range" class="form-control-range" min="20000" max="25000000" step="10000" data-bind="value: pageviews" name="pageviews" id="pageviews"> <div class="d-flex"> <div class="small flex-fill">20K</div> <div class="small flex-fill text-right">25M</div> </div> </div> </div> <div class="form-group mb-8"> <h3>Pageview estimate source</h3> <p class="small">Where did you get the figure for your monthly pageviews? Different tools will vary in how accurately they are able to count billable pageviews (see <a href="/publishers/faq/#analytics-shows-more-pageviews-than-youre-showing-ad-views-why">why that is</a>).</p> <div class="d-print-none"> <select class="form-control" data-bind="foreach: PAGEVIEW_SOURCES, value: pageview_source" name="pageview_source" id="pageview_source"> <option data-bind="text: text, value: value">-- select pageviews source --</option> </select> </div> </div> <div class="form-group mb-8"> <h3>Estimated CPM</h3> <p class="small">Most publishers on our network earn between $2.25 and $2.75 CPM. You earn 70% of what <a href="/advertisers/#pricing">we charge advertisers</a> which varies based on site topic and the geography of your audience. Our standard CPM numbers assume more than half of your audience is located in North America and Western Europe.</p> <div class="d-print-none"> <div class="input-group input-group-sm mx-auto w-50 w-lg-25"> <div class="input-group-prepend"> <span class="input-group-text">$</span> </div> <input type="number" class="form-control" data-bind="value: cpm" min="0" max="5" step="0.01" name="cpm-precise" id="cpm-precise"> </div> <input type="range" class="form-control-range" min="0" max="5" step="0.01" data-bind="value: cpm" name="cpm" id="cpm"> <div class="d-flex"> <div class="small flex-fill">$1</div> <div class="small flex-fill text-right">$5</div> </div> </div> </div>  <div class="d-none d-print-block"> <div class="form-group mb-8"> <h3>Campaign calculator URL</h3> <a href data-bind="text: getUrl(), attr: {'href': getUrl()}"></a> </div> </div> </form> </div>  <div class="col-md-4 col-xs-12"> <div class="py-5 text-white bg-secondary rounded" data-bind="if: getNumAdImpressions() && getMonthlyPayout()"> <div class="flex-fill text-center mb-5"> <p class="small mb-0">Monthly pageviews</p> <p class="lead mb-0" data-bind="text: pageviews().toLocaleString(undefined, {maximumFractionDigits: 0})"></p> </div> <div class="flex-fill text-center mb-5"> <p class="small mb-0">Estimated CPM</p> <p class="lead mb-0" data-bind="text: '$' + getCpm().toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2})"></p> </div> <div class="flex-fill text-center mb-5"> <p class="small mb-0">Estimated ad impressions</p> <p class="lead mb-0" data-bind="text: getNumAdImpressions().toLocaleString(undefined, {maximumFractionDigits: 0})"></p> </div> <div class="flex-fill text-center mb-5"> <p class="small mb-0 font-weight-bold">Estimated monthly payout</p> <p class="lead mb-0 font-weight-bold" data-bind="text: '$' + getMonthlyPayout().toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2})"></p> </div> </div> <p class="text-center mt-10 d-print-none"> 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Revenue Calculator: How Much You'll Earn with EthicalAds - EthicalAds