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class="et_search_outer"> <div class="container et_search_form_container"> <form role="search" method="get" class="et-search-form" action="https://blog.speakerengage.com/"> <input type="search" class="et-search-field" placeholder="Search …" value="" name="s" title="Search for:" /> </form> <span class="et_close_search_field"></span> </div> </div> </header>  <div id="et-main-area"> <div id="main-content"> <div class="container"> <div id="content-area" class="clearfix"> <div id="left-area"> <article id="post-5060" class="et_pb_post post-5060 post type-post status-publish format-video has-post-thumbnail hentry category-business category-event-industry category-featured category-marketing category-tech category-virtual-events tag-co-sell tag-microsoft post_format-post-format-video"> <a class="entry-featured-image-url" href="https://blog.speakerengage.com/take-your-cloud-business-to-the-next-level-with-meylahs-5-day-co-sell-webinar-with-microsoft-challenge/"> <img src="https://blog.speakerengage.com/wp-content/uploads/2021/10/video-thumbnails-1080x675.png" alt="Take your cloud business to the next level with Meylah’s 5-Day Co-Sell Webinar with Microsoft Challenge" class="" width='1080' height='675' /> </a> <h2 class="entry-title"><a href="https://blog.speakerengage.com/take-your-cloud-business-to-the-next-level-with-meylahs-5-day-co-sell-webinar-with-microsoft-challenge/">Take your cloud business to the next level with Meylah’s 5-Day Co-Sell Webinar with Microsoft Challenge</a></h2> <p class="post-meta"><span class="published">Oct 19, 2021</span> | <a href="https://blog.speakerengage.com/category/business/" rel="category tag">Business</a>, <a href="https://blog.speakerengage.com/category/event-industry/" rel="category tag">Event Industry</a>, <a href="https://blog.speakerengage.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.speakerengage.com/category/marketing/" rel="category tag">Marketing</a>, <a href="https://blog.speakerengage.com/category/tech/" rel="category tag">Tech</a>, <a href="https://blog.speakerengage.com/category/virtual-events/" rel="category tag">Virtual Events</a></p><div class="et_pb_section et_pb_section_2 et_section_regular"> <div class="et_pb_row et_pb_row_2"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><span style="font-weight: 400;">Learn how to plan and run a Microsoft Co-Sell Webinar!</span></h2> <p><div style="width: 1080px;" class="wp-video"> <video class="wp-video-shortcode" id="video-5060-1" width="1080" height="608" preload="metadata" controls="controls"><source type="video/mp4" src="https://www.speakerengage.com/wordpress/wp-content/uploads/2021/10/5D-Challenge-Intro-Video.mp4?_=1" /><a href="https://www.speakerengage.com/wordpress/wp-content/uploads/2021/10/5D-Challenge-Intro-Video.mp4">https://www.speakerengage.com/wordpress/wp-content/uploads/2021/10/5D-Challenge-Intro-Video.mp4</a></video></div></p> <h2><span style="font-weight: 400;">Register now to </span><span style="font-weight: 400;">Meylah’s new 5-Day Co-Sell Webinar with Microsoft Challenge</span><span style="font-weight: 400;">!</span></h2> <p><span style="font-weight: 400;">Are you ready to start crushing your business game? Because at </span><b>Meylah</b><span style="font-weight: 400;">, we are 100% prepared to help you and your company get to the next level. But, how tho? </span></p> <p><span style="font-weight: 400;">Easy peasy lemon squeezy. Our team has invested hundreds and hundreds of hours developing a new </span><b>5-Day Co-Sell Webinar with Microsoft Challenge</b><span style="font-weight: 400;"> just for you. If you got to this point, it’s because you heard (for sure) about ‘</span><b>Co-Selling with Microsoft</b><span style="font-weight: 400;">‘ somewhere.</span></p> <p><span style="font-weight: 400;">First, you must understand that Microsoft is looking for software companies that offer solutions, apps, and services that might fit their clients’ needs. Becoming co-sell ready is the magic sauce to accelerate your market growth and profitability. So that’s an excellent opportunity for solutions that already are “Co-Sell ready”.</span></p> <p><span style="font-weight: 400;">You may be wondering, why is it important to Microsoft that you co-sell with them? Well, here is your answer….<strong>There are 4 main reasons:</strong></span></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Gaining access to customers to get insights and expand markets</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Product Differentiation and Filling Product Gaps</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Extending and Expanding Their Sales Teams</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">And last, but never least, catalyzing cloud consumption </span></li> </ol> <p><span style="font-weight: 400;">Now that you know what they care about, let’s discover the ways you can partner with Microsoft and their channel partners to co-sell</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The first is selling through their Cloud Marketplaces by publishing your solution, service or consulting.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The second is getting access to Partner-to-partner relationships (P2P) through Cloud Solution Provider engagements.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">And the third is Traditional Co-Selling which is selling via their inside sales and/or enterprise field sellers.</span></li> </ul> <p><span style="font-weight: 400;">As you may think, the first two options are the ones that have the most revenue. Why, tho? Simple. With these, your company is exposed to an enormous audience, which translates into more potential clients and opportunities.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">The thing about co-selling is that it’s very similar to crypto; everyone wants a piece of it, but few people really know how it works (stay tuned for that). </span><span style="font-weight: 400;">And even if you do know what Co-Selling with Microsoft is, are you even sure how to run your next webinar with them and generate leads to your business?</span></p> <h2><span style="font-weight: 400;">Run your next Co-Sell Webinar with Microsoft like a charm</span></h2> <p><span style="font-weight: 400;">From shopping to watching your favorite TV shows and movies, </span><b>everything is done online</b><span style="font-weight: 400;"> nowadays. That’s also the case for businesses (and big companies) that want to present their shiniest and newest products and services to the public. Why should YOU be the exception?</span></p> <p><span style="font-weight: 400;">Sometimes, running an online co-sell webinar may be a little overwhelming. But that shouldn’t be the case for you. With the correct tools, tips and tricks, it can be an excellent opportunity to </span><b>create new connections and opportunities</b><span style="font-weight: 400;"> for your business.</span></p> <p><b>That’s what the Meylah 5-Day Co-Sell Webinar Challenge is all about!</b><span style="font-weight: 400;"> You will get incredible insight into how things are done and what others you must keep in mind when preparing your next co-sell webinar with Microsoft. </span></p> <p><span style="font-weight: 400;">We really want everyone to participate. And $500 worth of tutorials, tools, and other features, you can join us at this event for just</span><b> $147. </b></p> <p><b>Still not convinced? To make it more appealing for you, we’ll be offering a $100 discount for the first 30 participants that sign up for the challenge! The only thing you have to do is use the code [20COSELL] and you’re good to go!</b></p> <p><span style="font-weight: 400;">What are you waiting for? Don’t miss the offer!</span></p> <p><a href="https://www.eventbrite.com/e/5-day-co-sell-webinar-with-microsoft-challenge-tickets-188613757827"><b>Join the Challenge Now</b></a><b>!</b></p> <p><span style="font-weight: 400;">But, hurry! Before someone else grabs your spot!</span></p> <p><span style="font-weight: 400;">Take a look at some of the incredible features you will get by signing in to the Challenge for this fantastic price:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You’ll learn how to run your next </span><b>Co-Sell Webinar with Microsoft</b><span style="font-weight: 400;">.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Access to our most useful </span><b>Ultimate Co-Selling Webinar Planning Toolkit</b><span style="font-weight: 400;">.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Exclusive access to our </span><b>Office Hours</b><span style="font-weight: 400;"> & </span><b>extra content</b><span style="font-weight: 400;"> after every Challenge day (from 5 to 6 PM PST).</span></li> <li style="font-weight: 400;" aria-level="1"><b>Access to industry experts</b><span style="font-weight: 400;"> to guide you to run your perfect co-sell webinar </span></li> <li style="font-weight: 400;" aria-level="1"><b>Permanent access</b><span style="font-weight: 400;"> to the videos and all the Challenge content post-event</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Access to cloud software discounts to run your next webinar!</span></li> <li style="font-weight: 400;" aria-level="1"><b>And so much more!</b></li> </ul> <p><span style="font-weight: 400;">Starting on </span><b>November 1st</b><span style="font-weight: 400;">. Stay tuned for more information!</span></div> </div>  </div>  </div>  </div>  </article>  <article id="post-4168" class="et_pb_post post-4168 post type-post status-publish format-standard has-post-thumbnail hentry category-featured"> <a class="entry-featured-image-url" href="https://blog.speakerengage.com/qa-chaitra-vedullapalli-co-founder-and-cmo-of-meylah-decodes-digital-transformation-in-the-event-industry/"> <img src="https://blog.speakerengage.com/wp-content/uploads/2020/10/QA_Chaitra-VedullapalliCo-Founder-and-CMO-of-Meylah_decodes-digital-transformation-in-the-event-industry.jpg" alt="Q&A: Chaitra Vedullapalli, Co-Founder and CMO of Meylah, decodes digital transformation in the event industry" class="" width='1080' height='675' /> </a> <h2 class="entry-title"><a href="https://blog.speakerengage.com/qa-chaitra-vedullapalli-co-founder-and-cmo-of-meylah-decodes-digital-transformation-in-the-event-industry/">Q&A: Chaitra Vedullapalli, Co-Founder and CMO of Meylah, decodes digital transformation in the event industry</a></h2> <p class="post-meta"><span class="published">Oct 1, 2020</span> | <a href="https://blog.speakerengage.com/category/featured/" rel="category tag">Featured</a></p><p><span data-contrast="none">Before COVID-19 hit, the event industry was on a different page. For any gathering or conferences, we majorly considered </span><a href="https://info.workcast.com/blog/virtual-events-vs-in-person-events"><span data-contrast="none">in-person events</span></a><span data-contrast="none">, and they primarily focused on networking, thought leadership content, engagement, follow-ups, and the likes. There were activities focused on human interaction to create ideas and opportunities for each other.</span></p> <p><span data-contrast="none">When COVID hit, we had to go under </span><a href="https://www.airmeet.com/hub/virtual-vs-in-person-events/"><span data-contrast="none">digital transformation</span></a><span data-contrast="none">, and the space to innovate and spark ideas was reduced. Yes, the technology allowed talk series, Zoom webinars, and so on, although the personal connect went missing.</span></p> <p><span data-contrast="none">Social capital in the event experience vaporized. It impacted the economy, mental health, and many other aspects of human interaction. Before the pandemic, even though we did have virtual events, there was not much thought given to social capital, assuming they would be receiving it at other events or day-to-day activities.</span></p> <p><span data-contrast="none">We needed to digitally transform the event experience by focusing on technology to recreate and restore social capital.</span></p> <p><span data-contrast="none">Firstly, you need to have a meaningful intellectual conversation that allows people to engage with each other leveraging the best of technology.</span></p> <p><span data-contrast="none">Secondly, networking experiences must allow people to meet on varying scales, even if it is a happy hour with a small group of people.</span></p> <p><span data-contrast="none">Events must focus on creating the following currencies which make up the social capital:</span></p> <ol> <li data-leveltext="%1." data-font="Calibri" data-listid="1" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Access currency – The access you create for the audience and those part of the event</span></li> </ol> <ol> <li data-leveltext="%1." data-font="Calibri" data-listid="1" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Relationship currency – The relationships we need to drive</span></li> </ol> <ol> <li data-leveltext="%1." data-font="Calibri" data-listid="1" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Opportunity currency – The opportunities we create</span></li> </ol> <p><span data-contrast="none">If you do not create any of this one, the virtual events do not add value to anyone.</span></p> <h2 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none">Digital Transformation has become a 21st-century buzzword and is synonymous with how we experience the world around us, in a world where we are expected to remain indoors. How have your maneuvered around digitally transforming events?</span></b></h2> <p><span data-contrast="none">Most processes of the event industry are either manual or paper-based. Now that everything has gone digital, the whole planning process has evolved too — from managing, scheduling, and communication to promoting. As an event organizer, you must embrace digital tools like Venmo, AirMeet, Hoppin.</span></p> <p><span data-contrast="none">Automation is a vital piece of the digital transformation puzzle. For instance, the work we do with </span><a href="https://www.speakerengage.com/"><span data-contrast="none">Speaker Engage</span></a><span data-contrast="none"> allows us to automate agenda planning, speaker communication, sponsor communication, and curation pieces.</span></p> <p><span data-contrast="none">For me, Excel processes are manual. To collaborate, you will need to send emails, wait for them to respond, print them out later, etc. But on Speaker Engage, you can automate Excel with an informal process that allows you to curate, communicate, track, and understand how a person is interacting with our events.</span></p> <p><span data-contrast="none">Let’s look at event registration – a step that involved quite a lot of manual processes. Now, registrations happen seamlessly on Eventbrite. Although people could Zoom bomb, there are processes to check these occurrences.</span></p> <p><span data-contrast="none">Even at an online event, you must have the right kind of process to allow the right people to enter the right environment – you must have a thorough digital transformation strategy to check appropriately and balances to facilitate registrations.</span></p> <h3 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none">The events industry is embracing digital transformation at conferences and meetings. According to you, how can event organizers leverage digital transformation to create automated processes that are scalable?</span></b></h3> <p><span data-contrast="none">As an event organizer, I stress listing out processes – from planning an event, curating your speakers, curating your sponsors, etc., and segregating them as manual or automated processes.</span></p> <p><span data-contrast="none">Automated processes are usually collaborative and allow multiple stakeholders. Is the data accessible for more people? Can I share it? In case of information on a word doc, it is only with me. Then do I have to send it in an email? The recipient has to find it, work on it, and then send it back. That’s a lot of manual processes.</span></p> <p><span data-contrast="none">For instance, in the </span><a href="https://blog.speakerengage.com/5-tips-to-take-your-microsoft-live-event-to-the-next-level/"><span data-contrast="none">Microsoft Teams environment</span></a><span data-contrast="none">, I can send the document and collaboratively work with the recipient. The automation in this process would be an AI tool for grammar and sentence checks and even create social media posts.</span></p> <p><span data-contrast="none">So, list everything, and then start to think about automating the processes. It will allow you to scale your event. Automation and collaboration are two sides of the same coin.</span></p> <h4 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none">Enterprises are taking great interest in investing in new automation technologies, which means a total overhaul of existing systems and practices. What, according to you, are the key areas enterprises should focus on?</span></b></h4> <p><span data-contrast="none">There are three critical areas that enterprises need to look into while automating technologies.</span></p> <p><span data-contrast="none">First, enterprises must assess the entire events platforms they intend to use and conduct a survey to determine what media people are comfortable with.</span></p> <p><span data-contrast="none">Once they take the above assessment, they need to look at events and figure out which platforms need to be consolidated or streamlined. The streamlining process should be applicable for planning, organizing, collaborating, promoting, and so on.</span></p> <p><span data-contrast="none">Thirdly, you need to understand and finalize all functions required to execute an event and have an infrastructure that supports them – be it meetings, connections, networking, promoting, etc.</span></p> <p><span data-contrast="none">A skill that I see great promise in the future of virtual and in-person events is moderators. I think moderators will become one of the most highly sought out roles. It will be one of the most valuable skills to acquire, and there will be a higher number of moderators blossoming through this rise in opportunity. We will have more virtual events, and I think more people will become community curators. There will be revolutionary changes in how people gather, connect, work on ideas, and mobilize movements.</span></p> <h5 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none">Before the global shutdown, while organizing events, most of the processes were manual. Be it sending out an invite to a speaker, booking a hotel, distributing passes for the audience, etc. Now that everything is digital, what is the industry’s biggest challenge, and how has it affected the user experience journey? </span></b></h5> <p><span data-contrast="none">The biggest challenge we see in the events industry, whether it is organization or audience, is technology selection. Even though tools are abundant in the market, many do not have the skill or bandwidth to understand them. The experience has shifted from attending events in halls or auditoriums to following them in rooms.</span></p> <p><span data-contrast="none">Offline, the experience would be to have the speakers up on stage and hand them a mic. Now, they have a wide range of speakers, logging in from all corners of the world where the data bandwidth might be less. They need to incorporate networking as well as have a breakout session.</span></p> <p><span data-contrast="none">Another experience shift is in the engagement. How do you keep people engaged in an online experience? So, if you do not think about holding an engaging experience with value-add, it will be hard to keep attendees attentive.</span></p> <p><span data-contrast="none">As far as user experiences go, it can get frustrating if the audio is terrible, the video is awful, then the content and engagement are terrible.</span></p> <h6 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none">Digital transformation will have an ever-evolving effect on the events industry. What can we expect in 2021 and after that?</span></b></h6> <p><span data-contrast="none">The events industry will go through a significant transformation. I think people are now quite comfortable working from home and are okay with online events. If you can integrate the social capital, then it would be a success. You could still have in-person events and online events at the same time.</span></p> <p><span data-contrast="none">Event organizers will have to open up to more people. Streaming will become part of the mainstream event experience. That’s the first effect, in my opinion.</span></p> <p><span data-contrast="none">The second one is, even in the hybrid environment, you will have satellite experiences. People will have satellite parties where there could be a conversation or a theatre experience happening, and so on. The bottom line is that a significant event would not be physical. Even if it were physical, it would be an option people can choose.</span></p> <p><span data-contrast="none">For example, we are working with a group that will be hosting an event on September 30th. It is a UN event. The attendees will be dignitaries and diplomats from different industries and countries. Although geographies separate the participants, we will come together virtually to solve some of the pressing problems of the day.</span></p> <p><span data-contrast="none">The </span><a href="https://www.forbes.com/sites/forbestechcouncil/2020/02/12/15-effective-uses-of-virtual-reality-for-businesses-and-consumers/?sh=1342e7caf2b2"><span data-contrast="none">usage of virtual reality</span></a><span data-contrast="none"> will become much more common, not unlike what we see in Star Trek. Speakers can be projected to different stages. Holograms will become mainstream, and virtual reality will be the norm where networking would not be in-person but still meaningful. There will be a rise in more relevant conversation and action.</span></p> </article>  <article id="post-4071" class="et_pb_post post-4071 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-virtual-events"> <a class="entry-featured-image-url" href="https://blog.speakerengage.com/virtual-events-ali-spain-deciphers-the-new-normal/"> <img src="https://blog.speakerengage.com/wp-content/uploads/2020/07/Virtual-Events-Ali-Spain-deciphers-The-New-Normal-1080x675.jpg" alt="Virtual Events: Ali Spain deciphers The New Normal" class="" width='1080' height='675' /> </a> <h2 class="entry-title"><a href="https://blog.speakerengage.com/virtual-events-ali-spain-deciphers-the-new-normal/">Virtual Events: Ali Spain deciphers The New Normal</a></h2> <p class="post-meta"><span class="published">Jul 22, 2020</span> | <a href="https://blog.speakerengage.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.speakerengage.com/category/virtual-events/" rel="category tag">Virtual Events</a></p><p><b>Ali Spain, Executive Director of the Microsoft Alumni Network</b></p> <p><span style="font-weight: 400;">As a corporation alumni organization, connecting people is at the core of what we do, and events are an important aspect of our business. </span></p> <p><span style="font-weight: 400;">Admittedly though, I’ve always had a love-hate relationship when it comes to events. We love seeing people come together to connect face to face, it’s important, fun, and valuable to our members. But we’ve always struggled with the fact that we couldn’t scale our in-person experiences to our growing worldwide membership. </span></p> <p><span style="font-weight: 400;">Because we’ve wrestled with scale for some time, we had a </span><i><span style="font-weight: 400;">pilot</span></i><span style="font-weight: 400;"> virtual event on our calendars prior to the pandemic. Thankfully, our fortuitous planning worked out, and shortly after the WFH transition, we held our first virtual event. A worldwide virtual career fair using a third-party online events platform called </span><a href="http://www.vfairs.com"><span style="font-weight: 400;">vFairs</span></a><span style="font-weight: 400;">. </span><span style="font-weight: 400;">In a 24-hour period, across four global time zones, we enabled 60 hiring companies (including Microsoft Corp.) to meet 480+ alumni candidates. The vFairs platform enabled us to simulate the experience one would expect at an in-person career fair, which is important for a highly collaborative event such as a career fair. </span></p> <p><span style="font-weight: 400;">Since then, I’ve attended countless other online conferences, webinars, and virtual social hours. Here are some takeaways to keep in mind as you’re planning virtual events.</span></p> <p><b>Content Takes Precedence</b></p> <p><span style="font-weight: 400;">Taking time away from the office was a big part of going to in-person events. Now, attendance for virtual events is primarily driven by the information that one can learn and the information to be exchanged; opposed to who they might meet or run into. Thus, content must be compelling and the value of spending screen time (ie attending) — more so than shoulder-to-shoulder events. Prior to the event, communicate clearly, early, and persuasively what they will learn or gain by attending. </span></p> <p><b>The Experience Still Matters</b></p> <p><span style="font-weight: 400;">It’s human nature to connect with others. It’s the experience, the interaction, that drives people to an event, even online. It’s still important to enable attendees to connect with the presenter and with each other. Make it personal by asking presenters to acknowledge the attendee’s name when answering Q&A chat questions. You may also include polling between sessions and encourage interaction with </span><span style="font-weight: 400;">prizes or recognition. </span><span style="font-weight: 400;">And, if you’re goal is a collaborative event, select an event solution that enables break out sessions where attendees can interact with each other, like </span><a href="https://www.airmeet.com/"><span style="font-weight: 400;">Airmeet</span></a><span style="font-weight: 400;">. </span></p> <p><b>The Swag</b></p> <p><span style="font-weight: 400;">Let’s be honest here, what we all miss is the swag. Providing a token of gratitude for attending is still very important and can still be done virtually. And, if you’re charging a registration fee, you better be packing some decent swag. I recently attended an all-day conference that gave away Grubhub coupons for lunch and did surveys between sessions to break up the program. Trivia winners had pizza delivered to their door during the event, which of course was posted to social media to create buzz. While you may save budget on catering at virtual events, don’t skip the swag budget entirely. It’s also nice to send a little something post-event (digitally or via mail) for saying thank you for attending. </span></p> <p><span style="font-weight: 400;">Yes, someday soon, it will be great to pack in shoulder-to-shoulder again. But out of necessity, we’ve learned virtual events can be scalable, economical, and as valuable. I’m convinced, post-vaccine, when our lives and work return to a new normal, virtual events will enjoy a new, elevated status in our business plans. </span></p> <p><span style="font-weight: 400;">Connect with </span><a href="https://www.linkedin.com/in/alispain/"><span style="font-weight: 400;">me on LinkedIn</span></a><span style="font-weight: 400;"> and share your event ideas.</span></p> </article>  <article id="post-4054" class="et_pb_post post-4054 post type-post status-publish format-standard has-post-thumbnail hentry category-featured"> <a class="entry-featured-image-url" href="https://blog.speakerengage.com/a-guide-to-email-marketing-for-your-virtual-event/"> <img src="https://blog.speakerengage.com/wp-content/uploads/2020/07/A-Guide-to-Email-Marketing-for-Your-Virtual-Event-1080x675.jpg" alt="A Guide to Email Marketing for Your Virtual Event" class="" width='1080' height='675' /> </a> <h2 class="entry-title"><a href="https://blog.speakerengage.com/a-guide-to-email-marketing-for-your-virtual-event/">A Guide to Email Marketing for Your Virtual Event</a></h2> <p class="post-meta"><span class="published">Jul 22, 2020</span> | <a href="https://blog.speakerengage.com/category/featured/" rel="category tag">Featured</a></p><div class="et_pb_section et_pb_section_3 et_section_regular"> <div class="et_pb_row et_pb_row_3"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_2 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none">A Detailed Guide to Email Templates for Successful Virtual Event</span></b></h2> <p><span data-contrast="none">As we try to cope with the current workings of the world, many of us are actively trying to bridge the gap. From upskilling individuals to engaging them or preparing platforms to extend access to more and more people, we are working towards a society that will come out more inclusive. Thanks to the internet’s broad reach, it is now possible to interact and share ideas with anyone anywhere.</span></p> <p><span data-contrast="none">One of the ways we ensure engagement, access, and inclusivity is by hosting an online/virtual event. Despite what you might have heard, hosting webinars is not as easy as it sounds. Although, we would argue that hosting webinars is a piece of cake compared to convincing people to attend them!</span></p> <p><span data-contrast="none">One of the many reasons people do not attend webinars is they forget. And one of the many ways we can do to remind them is by sending periodic emails reminding them why they should attend.</span></p> <p><span data-contrast="none">As event organizers, it is crucial to market a webinar/virtual event effectively. Let’s look at seven different emails that also work as </span><a href="https://www.eventbrite.com/blog/event-email-examples-ds00/"><span data-contrast="none">email campaigning templates</span></a><span data-contrast="none"> you should send to your participants.</span></p> <h2 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none">1. Immediately after registration</span></b></h2> <p> </p> <p><span data-contrast="none">We all like the comfort of confirmation. And what’s more comforting than an email once you’ve signed up for an event. Now, this email is essential. The person must have signed up for a </span><a href="https://blog.speakerengage.com/a-complete-guide-to-listing-an-event/"><span data-contrast="none">listed event</span></a><span data-contrast="none"> on a whim without reading much about the webinar itself. The first email you send out confirming their registration could play a key role in attending the webinar. The email must give your potential attendees context. Attach or link articles relating to the webinar topic to provide them with context before attending. Let them know what they can expect from the webinar, urging them to attend.</span></p> <h3 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none">2. A day after registration</span></b></h3> <p><span data-contrast="none">The second email must go out the day after the person has registered. This email works as a reminder, letting them know that they’re essential to the webinar. Request the registered to go through the links attached before they attend, providing further deeper context. At the email’s closing, please share a few takeaways they would be privy to once they hear the webinar. It could be soft skills, hard skills, or even a pdf document or an e-book. Share the webinar plan in this email or email campaign template, including the topic, list of speakers, and critical questions that would be discussed and answered in the course of the webinar. Also, add the link to the webinar. Not that it would be functional but, it’s good practice.</span></p> <p><span data-contrast="none">Ensure you plug in the link and the date and time of the webinar in the rest of the trailing emails.</span></p> <h4 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none">3. Two days after registration</span></b></h4> <p><span data-contrast="none">Although you had sent emails to all those registered before, they would need a reminder. Let them know how much you look forward to them attending and request them to be on time, which would help you run the rest of the webinar or online conference with no interruption.</span></p> <h5 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none">4. The in-between emails</span></b></h5> <p><span data-contrast="none">Depending on when they registered, you will have to space out your emails. Getting emails from the same source every day can seem too much, and your potential attendees could lose interest. After the first three emails, space out the emails to be sent out once in two or three days; this way, you can keep reminding them about the webinar and not seem too intrusive. It is advisable to have all the emails be interactive. Link articles or videos or place images within the email, ensuring that the emails you send out are of value to the registered. Share the profiles of the speakers, allowing the attendees to get to know them better. If you do have a social media campaign running on the side, you could plug them in, requesting them to participate.</span></p> <h6 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none">5. Send on the day of the webinar</span></b></h6> <p><span data-contrast="none">The day of the webinar calls for the most critical series of emails. The first email on the day of the webinar must go at least 5-6 hours before the webinar, or on the same day morning. In this email, give them another look at all that would be discussed in the webinar. Share the webinar plan and a list of priority questions that would be answered in the webinar course.</span></p> <p><b><span data-contrast="none">6. An hour before the webinar</span></b></p> <p><span data-contrast="none">This email would serve as a reminder notification, requesting the attendees to be ready. Mandatory information shared in this email must be the webinar’s topic and the itinerary of the event. Have the link to the webinar, with the time and place. Urge them to be on time to help you run the webinar with no distractions in between.</span></p> <p><b><span data-contrast="none">7. 10 minutes before the webinar</span></b></p> <p><span data-contrast="none">This is the last email in the series of emails you send out before the webinar. This email would primarily request them to join the webinar immediately to not miss out on attending the webinar. The email must be kept short and to the point. The purpose of this email is to share the link, not to share any information or engage them.</span></p> <p><span data-contrast="none">With that, we have a comprehensive list of all the emails that must be sent out to potential attendees once they register for the webinar. Download these ready-to-use email campaigning templates and configure them to suit your messaging.</span></p> <p aria-level="3"><b><span data-contrast="none">Submit your email to download the email templates</span></b></p> <p><span data-contrast="none">The key is to provide value in your emails, promising them that the webinar would be as or more interactive or educational. Those who registered must be aware that they would be walking away from the webinar with abundant knowledge.</span></p> <p><span data-contrast="none">In conclusion, follow these tips to ensure that you host a </span><a href="https://blog.speakerengage.com/stay-a-step-ahead-virtually/"><span data-contrast="none">successful webinar</span></a><span data-contrast="none">. Check out speakerengage.com to get access to ready-to-use email templates. Sign up for the 30-day free trial or contact us at </span><a href="mailto:support@speakerengage.com"><span data-contrast="none">support@speakerengage.com</span></a><span data-contrast="none"> to schedule a demo.</span></p></div> </div>  </div>  </div>  </div>  </article>  <article id="post-4035" class="et_pb_post post-4035 post type-post status-publish format-standard has-post-thumbnail hentry category-featured"> <a class="entry-featured-image-url" href="https://blog.speakerengage.com/qa-nick-hughes-founder-and-ceo-of-founders-live/"> <img src="https://blog.speakerengage.com/wp-content/uploads/2020/07/QA_Nick-Hughes-Founder-and-CEO-of-Founders-Live.png" alt="Q&A: Nick Hughes, Founder and CEO of Founders Live" class="" width='1080' height='675' /> </a> <h2 class="entry-title"><a href="https://blog.speakerengage.com/qa-nick-hughes-founder-and-ceo-of-founders-live/">Q&A: Nick Hughes, Founder and CEO of Founders Live</a></h2> <p class="post-meta"><span class="published">Jul 10, 2020</span> | <a href="https://blog.speakerengage.com/category/featured/" rel="category tag">Featured</a></p><p><span style="font-weight: 400;">At </span><a href="https://www.founderslive.com/"><span style="font-weight: 400;">Founders Live</span></a><span style="font-weight: 400;"> we believe </span><i><span style="font-weight: 400;">The World’s A Stage</span></i><span style="font-weight: 400;">. As a place where world-class entrepreneurs are made, Founders Live is a global innovation platform and entrepreneurial community that inspires creative innovators through fun live events. We build and foster community by delivering thoughtful content and shared experiences every day.</span></p> <p><span style="font-weight: 400;">We inspire, educate, and entertain entrepreneurs around the world with the mainstay of our brand — our unique and unforgettable happy hour pitch competition sweeping the globe reaching almost 60 cities as of Jan 2020 — where up to five handpicked companies take the hot seat. In just 99 seconds they pitch their company and describe their value proposition in front of an eager audience. After the pitches and audience Q&A, the crowd votes on a winner. The winner will not only receive an award but recognition from the crowd and the opportunity to talk more about their product or service. The Founders Live pitch events were held in person, quite fun, social, and always inspiring. </span></p> <p><span style="font-weight: 400;">Then COVID hit. </span></p> <p><span style="font-weight: 400;">In March 2020, we had to look in the mirror, reconfirm our vision, determine we would shift along with the changing tides of the world. We decided to relaunch new virtual experiences that would continue to inspire, educate, and entertain people around the world. Below is a short Q&A on how we approached the shift, what tools we are using, and what we are thinking as we roll out our next phase of events.</span></p> <p><b>What are the parameters to keep in mind while choosing a virtual venue, and time?</b></p> <p><span style="font-weight: 400;">I’d say the first thought you must have is ‘</span><i><span style="font-weight: 400;">Ease of viewing’</span></i><span style="font-weight: 400;">, meaning whatever platform you use for your events it must be very easy for your attendees to access and view. If you make it difficult to attend, view or participate in your event, you are losing right out of the gate. </span></p> <p><span style="font-weight: 400;">Things to consider include: is a viewer required to log in to the platform or is it free and open to view? Although registration is important for viewer lists and such, you want to minimize the hurdles you are asking your viewers to jump over. Is the resulting event accessible on any device and is it mobile-ready? Lots of people watch or engage in virtual experiences on the phone, tablet, or other devices. They are not all sitting at a desk as you may be right now.</span></p> <p><span style="font-weight: 400;">Another thing to consider is the end result – how close can you come to a professional production quality from the viewer’s perspective? So you must think about how your team produces the experience, and what systems and platforms you should be using. This really does depend on the nature of your event, but from what I am reading and hearing most people are already all ‘Zoomed’ out. So you need to ask yourself and your team, what experience do we want the viewers to have?</span></p> <p><span style="font-weight: 400;">At Founders Live, we use </span><a href="https://streamyard.com/"><span style="font-weight: 400;">Streamyard</span></a><span style="font-weight: 400;"> as it creates a much more exciting and professional viewing experience. With Streamyard, you are provided a clean and easy to use admin backend ‘studio’ where just the presenters access the platform and connect their cameras. Then you can choose what destination you want to stream to (we use YouTube) where your viewers will easily be able to watch and participate in your event. </span></p> <p><span style="font-weight: 400;">NOTE: </span><i><span style="font-weight: 400;">Streamyard has a limit to how many cameras/screens can be streamed at one time so it’s great for more of a show where only a few people will be on camera and most others are simply watching and commenting. </span></i></p> <p><b>What are the costs that should not be avoided while planning the budget?</b></p> <p><span style="font-weight: 400;">I’d say this really depends on the event and what you want attendees to get out of it. Again, you want to choose a venue and product based on the end result, and then work backward to identify the costs associated with it. Paying for your service to stream the event is a good idea here as it adds to the professionalism of your event. Amazingly, with virtual events, there are minimal costs for hosting a great event, even when reaching thousands of people. Streamyard has a paid account at $25 per month which allows you to have much more custom branding and stream to multiple platforms, which is the one we use at this time.</span></p> <p><b>What are the steps you take to ensure interaction within the audience members?</b></p> <p><span style="font-weight: 400;">Yes, audience interaction is key to a great event. I’m not sure how many people want to be talked to for an hour or more with no request for feedback or their own thoughts. At Founders Live, the community is our most valuable asset and they are directly encouraged to engage in our events. We speak to them directly during our events, ask them to participate and engage with our presenters. </span></p> <p><span style="font-weight: 400;">Specifically, we have a Q&A section during our pitch competitions, and we utilize YouTube chat comments for the questions. Streamyard ties directly into YouTube and pulls comments in real-time into the system. So the event admin can simply click on a comment and it will appear on the streaming screen in real-time. We love this feature and it makes comments and questions with our presenters very engaging.</span></p> <p><span style="font-weight: 400;">In addition to the pitch competition portion of our events, we also hold a social hour after our streaming event using Zoom and have large and small rooms for networking and talking afterward. We have found there is no home run platform which provides all that is needed for virtual events – which loosely include: </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">An easy to use studio where presenters can quickly appear and easily share their screen</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Professional appearance with branding and color choices </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Easy to view online on any device </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Scalable to thousands or more viewers, and </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Networking capabilities for people to meet and talk via camera</span></li> </ul> <p><span style="font-weight: 400;">(Hey, if you find it and are pleased with the experience please let me know!)</span></p> <p><span style="font-weight: 400;">For Founders Live, the combination of a ‘Show’ using Streamyard + YouTube and then a networking social hour with Zoom seems to be working very well. </span></p> <p><b>What are the marketing strategies you used to engage and promote the potential audience? What was the most effective communication channel according to you?</b></p> <p><span style="font-weight: 400;">We mainly use our platform and community of more than 20,000 worldwide to market our events. With half of our attendees coming from our existing community as already signed up members and the other half being new people, we view marketing is important to our brand but it originates with our cities and their distribution lists. Given most of our events are city-specific, our distribution lists are city-specific as well and once a new event is created they push out invites to their regional community. </span></p> <p><span style="font-weight: 400;">Word of mouth is very effective for us, and we encourage the existing attendees who are already signed up for the event to share with their network of friends as well. We do use social media as well, both on the city level with our city leaders and the presenters sharing the event to their networks, as well as the brand globally pushing out invites and messages about the upcoming events. </span></p> <p><b>How early did you start planning your event?</b></p> <p><span style="font-weight: 400;">We have found ideally you start your promotions 3-4 weeks out from the event, maybe longer depending on the nature and scale of the event. We hold monthly events so we find the cyclic nature of 3-4 weeks works well for us. Remember, people are very overwhelmed and over-invited to virtual events at this moment, so you need to figure out how to be seen and heard through the clutter </span><span style="font-weight: 400;">—</span><span style="font-weight: 400;"> which is where your effective marketing and word of mouth tactics come into play. </span></p> <p><span style="font-weight: 400;">About two weeks prior to the event you’ll want to increase the marketing and messaging. Two weeks out from the event it should get a bit louder. Two or three days before the event send the last strong marketing messages out to large distribution lists. Another thing to remember is to make sure to communicate with your currently signed up attendee list and send them the important information. This will keep them prepared and reminded of the event and also know where to go to view and participate. </span></p> <p><b>Were there any last-minute changes you had to tackle? What is the best way to wade through last-minute changes?</b></p> <p><span style="font-weight: 400;">The biggest last-minute changes or challenges you want to be aware of are around your presenters and their preparation. You can do everything correctly except making sure your presenters are prepared and know what to expect, and your event will fail. In your event, the presenters are your product and must be as ready and prepared as possible so nothing will hinder their performance. </span></p> <p><span style="font-weight: 400;">We suggest that you hold a practice session a few days before your event so you can bring the presenters into whatever platform you are using for the event, they can click around and test all the buttons, polish how they share their screen, test out their audio and video, and at this time you can tell them what they should expect during the real event. This walkthrough will raise the quality of your event tremendously and should always be a part of your preparations.</span></p> <p><span style="font-weight: 400;">2020 has been a very challenging, painful, and ever-surprising year for all of us. At Founders Live we chose to use this time to recommit to our vision and simply revamp our entrepreneurial experiences around the world to match the requirements of the new reality we find ourselves in. I hope this helped as you might be looking to do the same. </span></p> </article>  <div class="pagination clearfix"> <div class="alignleft"></div> <div class="alignright"></div> </div> </div>  <div id="sidebar"> <div id="recent-posts-3" class="et_pb_widget widget_recent_entries"> <h4 class="widgettitle">Recent Posts</h4> <ul> <li> <a href="https://blog.speakerengage.com/make-a-landing-page-that-converts/">3 Things To Include In Your Co-Selling Event Landing Page That Converts</a> </li> <li> <a href="https://blog.speakerengage.com/build-landing-page-co-sell-event/">Announcing our newest webinar: How to Build a Landing Page for your Co-Sell Webinar For Demand Generation</a> </li> <li> <a href="https://blog.speakerengage.com/promote-your-co-sell-webinar-for-free/">10 Ways To Promote Your Co-Sell Event with Cloud Hyperscalers For Free</a> </li> <li> <a href="https://blog.speakerengage.com/how-to-build-a-co-sell-plan/">Learn how to build your Co-Sell Webinar Plan in 24 hours</a> </li> <li> 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512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" class=""></path></svg> </div> <span class="sby_loader sby_hidden" style="background-color: rgb(255, 255, 255);"></span> </a> <div id="sby_player_G76a7sNNqWY" class="sby_player_wrap"></div> </div> </div><div class="sby_item sby_new sby_transition" id="sby_VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjR3bmRrQlFVNXNZ" data-date="1636117206" data-video-id="4wndkBQU5sY" style="margin-bottom: 5px;"> <div class="sby_video_thumbnail_wrap"> <a class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=4wndkBQU5sY" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/4wndkBQU5sY/maxresdefault.jpg" data-img-src-set="{"120":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/default.jpg","320":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/mqdefault.jpg","480":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/hqdefault.jpg","640":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/sddefault.jpg"}" data-video-id="4wndkBQU5sY" data-video-title="How to Publicize and Promote Your Webinar - 5-Day Co-Sell Webinar with Microsoft Challenge"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="Create your event promotion plan and get them up and running! Set up the promo kit for your Co-Sell event. Publicize your Co-Sell Event through digital marketing engines and communities. Every journey comes to an end. But yours has just begun! Let's make a quick recap of what you've learned during this Challenge! - You learned how to plan and curate your Co-Selling Webinar using our Co-Sell Planning Master Checklist. - You discovered the most efficient and practical way of creating your Webinar's Communications Engine with Speaker Engage. - You also learned the power of choosing the proper Registration and Event platform and how vital is that decision to your Webinar. - You discovered the importance of aesthetics and consistency for successful presentations and creatives. And there's one last lesson for you! By the end of this day, you'll be ready for your next Co-Sell event! Of course, you will! Let's get to the finish line together. We'll meet you today from 5 to 6 PM PDT, at your last Office Hours for this Challenge. Today is all about going public and reaching all of your potential clients! Here's what to expect from your last session: Demo video on how to set up your promo kit and publicize your event. - We'll discuss digital marketing engines. - Best practices for promoting your Co-Sell event and how to get more attendants. - A deeper insight on promoting your Co-Sell Webinar with Microsoft sellers."> <div class="sby_thumbnail_hover"> <span class="sby_video_title">How to Publicize and Promote Your Webinar - 5-Day Co-Sell Webinar with Microsoft Challenge</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjR3bmRrQlFVNXNZ</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" class=""></path></svg> </div> <span class="sby_loader sby_hidden" style="background-color: rgb(255, 255, 255);"></span> </a> <div id="sby_player_4wndkBQU5sY" class="sby_player_wrap"></div> </div> </div><div class="sby_item sby_new sby_transition" id="sby_VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjFMNUFTWjFodVRF" data-date="1636032096" data-video-id="1L5ASZ1huTE" style="margin-bottom: 5px;"> <div class="sby_video_thumbnail_wrap"> <a class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=1L5ASZ1huTE" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/1L5ASZ1huTE/maxresdefault.jpg" data-img-src-set="{"120":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/default.jpg","320":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/mqdefault.jpg","480":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/hqdefault.jpg","640":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/sddefault.jpg"}" data-video-id="1L5ASZ1huTE" data-video-title="Design Your Webinar Presentation and Creatives! - 5-Day Co-Sell Webinar with Microsoft Challenge"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="Developing Your Webinar Creatives & Presentation Today's session is all about design and creativity! In today's session, you'll learn all about designing with Canva and Beautiful.ia. It's about being consistent and creating aesthetic creatives for your promo content and your presentation. Your creatives might be seen by thousands of people. The more attractive they are, the more potential clients you'll get. We'll focus on the Front-End Presentation for your Webinar. Are you ready to make the best Creatives and Presentation for your Co-Sell event? If so, join us, as usual, later today at the Office Hours! We'll go deep into the world of designing and creating your Webinar's Presentation and Promo Creatives! Here's what to expect: - Demo video of Canva and Beautiful.ia in the hands of one of our experts. - How to use our Canva & Beautiful.ia Templates to create your promo Creatives and Presentation. - Best practices for designing your Webinar materials, keeping in mind aesthetics and consistency. - A deeper insight on running a Co-Sell Webinar with Microsoft."> <div class="sby_thumbnail_hover"> <span class="sby_video_title">Design Your Webinar Presentation and Creatives! - 5-Day Co-Sell Webinar with Microsoft Challenge</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjFMNUFTWjFodVRF</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 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