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class="et_search_outer"> <div class="container et_search_form_container"> <form role="search" method="get" class="et-search-form" action="https://blog.speakerengage.com/"> <input type="search" class="et-search-field" placeholder="Search …" value="" name="s" title="Search for:" /> </form> <span class="et_close_search_field"></span> </div> </div> </header>  <div id="et-main-area"> <div id="main-content"> <div class="container"> <div id="content-area" class="clearfix"> <div id="left-area"> <article id="post-5278" class="et_pb_post post-5278 post type-post status-publish format-standard has-post-thumbnail hentry category-co-sell-webinar category-event-industry category-marketing category-virtual-events"> <a class="entry-featured-image-url" href="https://blog.speakerengage.com/make-a-landing-page-that-converts/"> <img src="https://blog.speakerengage.com/wp-content/uploads/2022/04/57297-1080x675.jpg" alt="3 Things To Include In Your Co-Selling Event Landing Page That Converts" class="" width='1080' height='675' /> </a> <h2 class="entry-title"><a href="https://blog.speakerengage.com/make-a-landing-page-that-converts/">3 Things To Include In Your Co-Selling Event Landing Page That Converts</a></h2> <p class="post-meta"><span class="published">Apr 8, 2022</span> | <a href="https://blog.speakerengage.com/category/co-sell-webinar/" rel="category tag">Co-Sell Webinar</a>, <a href="https://blog.speakerengage.com/category/event-industry/" rel="category tag">Event Industry</a>, <a href="https://blog.speakerengage.com/category/marketing/" rel="category tag">Marketing</a>, <a href="https://blog.speakerengage.com/category/virtual-events/" rel="category tag">Virtual Events</a></p><div class="et_pb_section et_pb_section_2 et_section_regular"> <div class="et_pb_row et_pb_row_2"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">Do you remember the old days when business cards were a thing? </span></p> <p><span style="font-weight: 400;">They used to have all the critical information for you and your business.</span></p> <p><span style="font-weight: 400;">Landing pages work kind of the same way. They’re the first impression clients have for your business, or in this case, your co-sell event. So you better make it right!</span></p> <p><span style="font-weight: 400;">But, what are the key components your Landing Page should have to make your event succeed and get the most registrations and leads? Keep reading to find out.</span></p> <h2><span style="font-weight: 400;">Stronger Together—Highlight your Partnership with your audience </span></h2> <p><span style="font-weight: 400;">Strong partnerships are an excellent call of attention for customers, especially if you’re partnering with a Cloud Hyperscaler for your Co-Sell events. They give authority to your event and generate trust among your audience. </span></p> <p><span style="font-weight: 400;">There are a few things to consider for highlighting your partnerships:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Lock both logos on your Featured Creatives</b><span style="font-weight: 400;">: Remember that people are visual. Making a direct reference to your partnership with your creatives will be the first hook for your attendees.</span></li> </ul> <ul> <li style="font-weight: 400;" aria-level="1"><b>Watch your language</b><span style="font-weight: 400;">: Use keywords like joint collaboration and partnership. That way, people will have no doubts that yours is a Co-Sell event, and they won’t want to miss it.</span></li> </ul> <p><span style="font-weight: 400;">Here’s an example of a collaboration between Microsoft and Adobe that will help you illustrate what you need to do with your creatives.</span></p> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_0"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/04/Captura-de-Pantalla-2022-04-07-a-las-8.20.23-p.-m..png" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_2 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><span style="font-weight: 400;">Don’t forget to feature the key information on your landing page.</span></h2> <p><span style="font-weight: 400;">But, what do we mean by crucial information? As for yourself, some things identify you as a person, and the same happens with your co-sell event’s landing page.</span></p> <p><span style="font-weight: 400;">These are some critical elements that your landing page should never miss:</span></p> <p><b>Logo Locks</b></p> <p><span style="font-weight: 400;">Just as with your Co-Sell Webinar’s creatives, make sure to feature your partner’s logo on your landing page and yours. Make it easy for people to identify there’s a partnership going on!</span></p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_1"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/04/Captura-de-Pantalla-2022-04-07-a-las-8.22.26-p.-m..png" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_3 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><b>Speakers</b></p> <p><span style="font-weight: 400;">It has the same effect as logo locks. Perhaps it has also happened to you, but when you’re attending an event or a talk, the first thing you’ll probably look up is who the speakers are.</span></p> <p><span style="font-weight: 400;">Make sure to feature a picture of them, their name, titles, and position. A brief description of their trajectory and what they do always come in handy.</span></p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_2"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/04/Captura-de-Pantalla-2022-04-07-a-las-8.23.50-p.-m..png" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_4 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><b>Dedicated Sections of your Landing Page</b></p> <p><span style="font-weight: 400;">Some sections are a </span><b>must-have</b><span style="font-weight: 400;"> for your landing page. Having different sections for your landing page is a good practice to have for co-sell events. Use the sections to share about your event, offers, solutions and related resources.</span></p> <p><span style="font-weight: 400;">Let’s look at </span><a href="https://webinars.meylah.com/"><span style="font-weight: 400;">Meylah’s Co-Sell Webinar Series</span></a><span style="font-weight: 400;"> for illustration purposes, shall we?</span></p> <p><span style="font-weight: 400;">First, we have the header. You can find key information such as the title, your co-sell event description, and a featured image with other important details such as the date, speakers, and more!</span></p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_3"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/04/Captura-de-Pantalla-2022-04-07-a-las-8.26.15-p.-m..png" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">Never underestimate the power of a good featured image. It is perhaps one of the more overlooked elements of a landing page—however, it plays a vital role in helping your landing page engage more readers and catch their attention. </span></p> <p><span style="font-weight: 400;">Trying to make it funny or emotional can also give you good results from time to time.</span></p> <p><b>Use SEO for increasing traffic to your landing page</b></p> <p><span style="font-weight: 400;">Using headings for the sections of your landing page is a good idea when having SEO in mind. When done right, SEO can increase the traffic on your website, bringing more potential clients to your event.</span></p> <h2><span style="font-weight: 400;">One last tip. It’s all about your attendees!</span></h2> <p><span style="font-weight: 400;">It’s not about you! Remember, you’re not only trying to convince people to sign up for your event. Instead, you’re offering an opportunity for your attendees to learn and grow their business through your event.</span></p> <p><span style="font-weight: 400;">If you want to dive deep and learn more about how to build the perfect landing page for your co-sell event for demand generation, we have the right solution for you!</span></p> <p><span style="font-weight: 400;">This upcoming April 19, we’ll be hosting a new webinar for you, and you’ll learn exactly that! Don’t miss the opportunity to join this interactive session, learn from Meylah’s experts, and get your landing page up and generate registrations in no time.</span></p> <p><span style="font-weight: 400;">You can sign up right here: </span><a href="https://www.eventbrite.com/e/how-to-build-a-landing-page-for-your-co-sell-webinar-for-demand-generation-tickets-309237767487"><span style="font-weight: 400;">https://www.eventbrite.com/e/how-to-build-a-landing-page-for-your-co-sell-webinar-for-demand-generation-tickets-309237767487</span></a> </p></div> </div>  </div>  </div>  </div>  </article>  <article id="post-5266" class="et_pb_post post-5266 post type-post status-publish format-standard has-post-thumbnail hentry category-co-sell-webinar category-event-industry category-marketing category-virtual-events"> <a class="entry-featured-image-url" href="https://blog.speakerengage.com/build-landing-page-co-sell-event/"> <img src="https://blog.speakerengage.com/wp-content/uploads/2022/04/web-design-online-technology-content-concept-1080x675.jpg" alt="Announcing our newest webinar: How to Build a Landing Page for your Co-Sell Webinar For Demand Generation" class="" width='1080' height='675' /> </a> <h2 class="entry-title"><a href="https://blog.speakerengage.com/build-landing-page-co-sell-event/">Announcing our newest webinar: How to Build a Landing Page for your Co-Sell Webinar For Demand Generation</a></h2> <p class="post-meta"><span class="published">Apr 2, 2022</span> | <a href="https://blog.speakerengage.com/category/co-sell-webinar/" rel="category tag">Co-Sell Webinar</a>, <a href="https://blog.speakerengage.com/category/event-industry/" rel="category tag">Event Industry</a>, <a href="https://blog.speakerengage.com/category/marketing/" rel="category tag">Marketing</a>, <a href="https://blog.speakerengage.com/category/virtual-events/" rel="category tag">Virtual Events</a></p><div class="et_pb_section et_pb_section_3 et_section_regular"> <div class="et_pb_row et_pb_row_3"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_6 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">Love at first sight? We believe in first impressions!</span></p> <p><span style="font-weight: 400;">The first impression is often the most important one. That’s why good landing pages are the cornerstones of successful events and marketing campaigns. Without a well-designed landing page, you can’t lure your potential customers into clicking and buying.</span></p> <p><span style="font-weight: 400;">When building your Co-Sell Webinar with Cloud Hyperscalers, it’s crucial that you make the most of your landing page. That way, you’ll get maximum attendance and benefit from the event.</span></p> <p><span style="font-weight: 400;">This time, and following our Webinar Series, we’d love to invite you to our brand new webinar. This upcoming April 19, please join us at the How to Build a Landing Page for your Co-Sell Webinar For Demand Generation!</span></p> <p><span style="font-weight: 400;">It will be a fun and interactive masterclass where you’ll get great insight from Meylah’s experts on the matter. </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Learn the secret formula to create a compelling landing page. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Understand the essentials and discover how to boost your webinar’s registrations. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Discover new tools to build your landing page in no time.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Learn how to design the landing page for your upcoming Co-Sell events.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">And more!</span></li> </ul> <p><span style="font-weight: 400;">Please refer to this </span><a href="https://webinars.meylah.com/"><span style="font-weight: 400;">link</span></a><span style="font-weight: 400;"> for more information about our next free webinar and make sure you have everything you need. It’s an incredible tool to help you get right on track to create a fantastic landing page for your Co-Sell webinar!</span></p></div> </div>  </div>  </div>  </div>  </article>  <article id="post-5237" class="et_pb_post post-5237 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-co-sell-webinar category-event-industry category-marketing category-virtual-events"> <a class="entry-featured-image-url" href="https://blog.speakerengage.com/promote-your-co-sell-webinar-for-free/"> <img src="https://blog.speakerengage.com/wp-content/uploads/2022/03/pexels-canva-studio-3153199-1080x675.jpg" alt="10 Ways To Promote Your Co-Sell Event with Cloud Hyperscalers For Free" class="" width='1080' height='675' /> </a> <h2 class="entry-title"><a href="https://blog.speakerengage.com/promote-your-co-sell-webinar-for-free/">10 Ways To Promote Your Co-Sell Event with Cloud Hyperscalers For Free</a></h2> <p class="post-meta"><span class="published">Mar 12, 2022</span> | <a href="https://blog.speakerengage.com/category/business/" rel="category tag">Business</a>, <a href="https://blog.speakerengage.com/category/co-sell-webinar/" rel="category tag">Co-Sell Webinar</a>, <a href="https://blog.speakerengage.com/category/event-industry/" rel="category tag">Event Industry</a>, <a href="https://blog.speakerengage.com/category/marketing/" rel="category tag">Marketing</a>, <a href="https://blog.speakerengage.com/category/virtual-events/" rel="category tag">Virtual Events</a></p><div class="et_pb_section et_pb_section_4 et_section_regular"> <div class="et_pb_row et_pb_row_4"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_7 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><b><i>Hurray!</i></b><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">It seems you’re in the process of planning and running your next (or first) co-sell event with Cloud Hyperscalers such as Microsoft, Google, AWS, and IBM. As you may have discovered by now, hosting a co-sell event means a lot of work, but also a lot of fun too, if you’re doing things right!</span></p> <p><span style="font-weight: 400;">Sometimes, funding and budgeting can be a problem when planning a co-sell event. If you want to learn more about securing funding for your co-sell event with Hyperscalers, you can refer to this </span><a href="https://blog.speakerengage.com/secure-mdf-with-fortune-brands/"><span style="font-weight: 400;">link</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">However, if your budget is still tight and you’re looking for some ways to save some money and get the most sign-ups possible, you’re in the right place.</span></p> <p><span style="font-weight: 400;">We have created this guide to help you get the most of all free resources available to promote your co-sell event.</span></p> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_4"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/03/information-articles-blogging-on-device-screen-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><strong>1. Make Blog Posts</strong></h2> <p><span style="font-weight: 400;">Content is king. And it’s one of the most effective ways of promoting your co-sell event. We have mentioned that educational-based event marketing is the new silver bullet for a business marketing strategy on previous occasions.</span></p> <p><span style="font-weight: 400;">And the reason for that is because it creates authority and trust around your company.</span></p> <p><span style="font-weight: 400;">You can create content related to your event, teach your audience, and at the same time promote your next event. That way, your audience will be aware of your agenda and have a direct link for registering.</span></p> <p><span style="font-weight: 400;">You and your partner must create blog posts within their platforms explaining their point of view on why your solution matters. In the end, you’re not selling a ticket for an event; you’re selling your product!</span></p> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_5"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/03/mobile-notification-icons-between-man-and-woman-using-cell-phone-1-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_9 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><strong>2. Get the most of the Social Media</strong></h2> <p><span style="font-weight: 400;">Social media is a strong ally for your business marketing team. One reason is that everyone is on social media, and the use of hashtags makes it way more accessible for people to find the content they’re interested in.</span></p> <p><span style="font-weight: 400;">Also, if you have a strong community or an incredible amount of followers, you can get double the benefits.</span></p> <p><span style="font-weight: 400;">But not only that! Your partner will also have a robust community and online presence on social media.</span></p> <p><span style="font-weight: 400;">You should leverage the executives and organizational social media channels to amplify your content (such as your blog posts, for example) on their channels.</span></p> <p><span style="font-weight: 400;">On one side, your messaging will be received by your communities and followers. On the other side, these communities can share and spread the word about your event and solution if they find it interesting and valuable.</span></p> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_6"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/03/pexels-torsten-dettlaff-193003-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_10 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><strong>3. Activate your Emails Communications</strong></h2> <p><span style="font-weight: 400;">Emails are the classic marketing strategy. Some people say that email marketing is dead, but they couldn’t be more wrong. A great email marketing campaign is extremely useful for promoting your co-sell event for free.</span></p> <p><span style="font-weight: 400;">Besides, you probably have put all your efforts into cultivating and growing your email list. So, let’s put it into work, shall we?</span></p> <p><span style="font-weight: 400;">Get inspired, get the best hooks for your emails, and start getting those registrations for free!</span></p> <p><span style="font-weight: 400;">We keep repeating this but remember that co-selling means partnering with another company, in this case, a Cloud Hyperscaler.</span></p> <p><span style="font-weight: 400;">So, make sure also to activate their email communications. Keep in mind that you should take the lead, and your partner will follow.</span></p> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_7"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/03/pexels-monoar-rahman-109371-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><strong>4. Create a Landing Page for your Co-Sell Event</strong></h2> <p><span style="font-weight: 400;">Never underestimate the power of a great landing page. Your landing page is where people go to learn about all the aspects of your co-sell webinar. That includes the “wheres,” “hows,” “when,” and the “why-should-I-attends” for your event.</span></p> <p><span style="font-weight: 400;">You should also get your partner to get the co-sell event on a dedicated landing page on their website, which will increase your event’s visibility and solution.</span></p> <p><span style="font-weight: 400;">Now you’re getting why this is one of the most important assets your co-sell event must-have.</span></p> <p><span style="font-weight: 400;">Your ultimate mission is to keep people on your website instead of rambling around in other sources looking for the information you are offering in your event!</span></p> <p><span style="font-weight: 400;">So, don’t forget to make it stand out and display all the essential information for your audience.</span></p> <p><span style="font-weight: 400;">And we shouldn’t mention this, but just in case, remember to get a CTA for the registration.</span></p> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_8"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/03/pexels-burst-374074-2.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_12 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><strong>5. Get your Newsletters Up and Running</strong></h2> <p><span style="font-weight: 400;">Similar to your promoting emails, but quite not the same. Newsletters are the perfect place to keep your audience informed about what’s going on in your company.</span></p> <p><span style="font-weight: 400;">But also, It’s an excellent way of letting them know what’s next to come. You can announce your webinar with a newsletter to get your audience’s attention and hook them with your emails campaign.</span></p> <p><span style="font-weight: 400;">This will catch your audience’s attention, and they’ll receive all the information they need to get convinced to attend.</span></p> <p><span style="font-weight: 400;">Just remember to put a link for the registration page at the end of your newsletter.</span></p> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_9"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/03/pexels-pixabay-327540-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_13 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><strong>6. Leverage the Cloud Hyperscaler Marketing Engine</strong></h2> <p><span style="font-weight: 400;">Perhaps it hasn’t occurred to you yet. But getting your co-sell webinar on your partner company event listing site is a great idea.</span></p> <p><span style="font-weight: 400;">Cloud Hyperscalers have a strong marketing engine, so it’s a practical and free way of getting more registration for your event.</span></p> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_10"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/03/Captura-de-Pantalla-2022-03-11-a-las-6.47.07-p.-m..png" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_14 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><strong>7. Get your event published on Meylah’s website</strong></h2> <p><span style="font-weight: 400;">Having your co-sell event listed on </span><a href="https://www.speakerengage.com/event-directory/"><span style="font-weight: 400;">Meylah’s event directory</span></a><span style="font-weight: 400;"> is another great way of promoting your event for free. With your event listed, you’ll also get free publicity via blog posts and social media. This will allow you to reach even bigger audiences related to the cloud tech industry.</span></p> <p><span style="font-weight: 400;">Also, you can list your event on other platforms for free.</span></p> <p><span style="font-weight: 400;">Take, for example, </span><a href="https://www.eventbrite.com/"><span style="font-weight: 400;">Eventbrite</span></a><span style="font-weight: 400;">. People can search your event on the website, and it offers you a great feature for managing tickets and registrations efficiently.</span></p> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_11"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/03/pexels-pixabay-209728-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_15 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><strong>8. Let your Community Spread the Word!</strong></h2> <p><span style="font-weight: 400;">A strong community is the best thing you and your company could have, especially if you have built a good relationship with them. However, trust comes with time. </span></p> <p><span style="font-weight: 400;">But if your company has been running online co-sell events for a while, you probably have some recurrent attendees in your community. Leverage Women In Cloud, IAMCP, and others to amplify your event to their business audience. </span></p> <p><span style="font-weight: 400;">Get your community members and the industry associations you are involved with to share the news with their friends, colleagues, and other members of their communities via social media and email channels. </span></p> <p><span style="font-weight: 400;">Just remember, to make it work effectively, it’s better if you have a strong community already built.</span></p> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_12"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/03/pexels-pixabay-270637-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_16 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><strong>9. Get your SEO right! </strong></h2> <p><span style="font-weight: 400;">This one is mainly related to your blog posts and website content. A good SEO strategy and content will increase traffic to your website. And the more people visit your website, the more opportunity you have for people to register for your co-sell event.</span></p> <p><span style="font-weight: 400;">The truth behind it is that plenty of people use Google to look for things on the internet—even events! Get yourself a list of keywords and use them in your headings, page description, and images to increase the visits to your landing page and blog posts.</span></p> <p><span style="font-weight: 400;">There are a bunch of free keywords tools such as </span><a href="https://neilpatel.com/ubersuggest/"><span style="font-weight: 400;">ubbersuggest</span></a><span style="font-weight: 400;">, for example.</span></p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_13"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/03/pexels-max-fischer-5872354-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_17 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><strong>10. Get some contests and giveaways going</strong></h2> <p><span style="font-weight: 400;">The truth is that we all love free stuff. And your audience is no exception! One effective way of generating traffic and promoting your co-sell webinar completely free is by running a contest or a giveaway.</span></p> <p><span style="font-weight: 400;">Get active in your socials and ask your partners and other industry associations to spread the word for your contest and keep those registrations coming up!</span></p> <p><span style="font-weight: 400;"></span></p> <h2><strong>Join Meylah’s Webinar Series on Co-Selling with Hyperscalers</strong></h2> <p><span style="font-weight: 400;">The best way of planning and running a successful co-sell event with Hyperscalers is to have your fundamentals right. And that means knowing what are the best practices of the event planning process, from start to finish.</span></p> <p><span style="font-weight: 400;">This year, we started a new webinar series about co-selling with hyperscalers such as Microsoft, Google, IBM, AWS, among many others.</span></p> <p><span style="font-weight: 400;">If you’re keeping track, you may have probably attended the 5 Day Challenge, where people learned how to plan and run an online co-sell event with Microsoft.</span></p> <p><span style="font-weight: 400;">Perhaps you also attended our latest webinar on how to plan and secure funding for your co-sell webinar with Cloud Hyperscalers.</span></p> <p><span style="font-weight: 400;">We know you loved the sessions, and we’ve got another surprise for you.</span></p> <p><span style="font-weight: 400;">This upcoming March 15, we’ll be hosting a new free webinar where you’ll learn </span><a href="https://webinars.meylah.com/planning-webinar"><span style="font-weight: 400;">how to build your co-sell webinar plan in 24 hours</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Let’s take a look at what you’ll learn from the webinar:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How does co-selling work with Cloud Hyperscalers.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Understand the fundamentals for co-selling and what kind of webinar you can choose from.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Learn the Co-Sell Planning Method that you can use to create a compelling co-sell event.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Learn how to architect the Co-Sell webinar narrative in 24hrs using our digital planning worksheet.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Understand the punch list and metrics for creating the co-sell webinar.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How to select the right vendor for executing your webinar if you don’t have the staff.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">And more!</span></li> </ul> <p><span style="font-weight: 400;">Don’t miss this incredible opportunity to learn from Chaitra Vedullapalli, Co-Sell GTM Industry Expert and secure your spot by visiting this </span><a href="https://www.eventbrite.com/e/build-your-co-sell-webinar-plan-with-hyperscalers-in-24-hours-tickets-290757281857"><span style="font-weight: 400;">link</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;"></span></p> <p><strong>DON’T MISS THIS:</strong> <a href="https://cosell.meylah.com/">Secure your FREE 15-minute Co-Sell Event Marketing Consultation with our Co-Sell GTM expert Chaitra Vedullapalli!</a></p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_14"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/03/mockups-1-1500.png" alt="" title="" srcset="" sizes="" /></span> </div> </div>  </div>  </div>  </article>  <article id="post-5229" class="et_pb_post post-5229 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-co-sell-webinar category-marketing category-virtual-events tag-educational-based-event-marketing tag-event-marketing tag-hyperscalers tag-webinar"> <a class="entry-featured-image-url" href="https://blog.speakerengage.com/how-to-build-a-co-sell-plan/"> <img src="https://blog.speakerengage.com/wp-content/uploads/2022/03/team-meeting-online-conference-call-on-laptop-1080x675.jpg" alt="Learn how to build your Co-Sell Webinar Plan in 24 hours" class="" width='1080' height='675' /> </a> <h2 class="entry-title"><a href="https://blog.speakerengage.com/how-to-build-a-co-sell-plan/">Learn how to build your Co-Sell Webinar Plan in 24 hours</a></h2> <p class="post-meta"><span class="published">Mar 7, 2022</span> | <a href="https://blog.speakerengage.com/category/business/" rel="category tag">Business</a>, <a href="https://blog.speakerengage.com/category/co-sell-webinar/" rel="category tag">Co-Sell Webinar</a>, <a href="https://blog.speakerengage.com/category/marketing/" rel="category tag">Marketing</a>, <a href="https://blog.speakerengage.com/category/virtual-events/" rel="category tag">Virtual Events</a></p><div class="et_pb_section et_pb_section_5 et_section_regular"> <div class="et_pb_row et_pb_row_5"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_18 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">Since the global pandemic started, the number of businesses adopting a more robust online presence and digital marketing has increased drastically. Especially for Cloud-based companies and SaaS businesses, it has been a great opportunity to conquer new spaces and expand its client base.</span></p> <p><span style="font-weight: 400;">This increase in the digital presence and marketing has also caused the game’s rules to change. Especially when it comes to marketing their solutions, reaching out to customers, and making new connections.</span></p> <h2><span style="font-weight: 400;">Educational-based event marketing: the new silver bullet</span></h2> <p><span style="font-weight: 400;">Not so long ago, one of the most effective ways of attracting new clients and generating traffic to your website was creating content and ads campaigns. </span></p> <p><span style="font-weight: 400;">As educational-based event marketing is gaining more and more fields, it has become the silver bullet for a business’ marketing strategy. Also, by now, you should know that one of the best ways of generating customer demand and creating new business opportunities is co-selling with hyperscalers such as IBM, Google, and Microsoft.</span></p> <h2><span style="font-weight: 400;">A new webinar is on your way!</span></h2> <p><span style="font-weight: 400;">As you may know, a couple of months ago, we launched a new series of webinars to help you step up your co-selling game with Cloud Hyperscalers such as Microsoft. You already learned how to plan and run your co-sell webinar with Microsoft on the 5-Day Challenge. Also, you learn how to secure funding for your co-sell event with Cloud Hyperscalers.</span></p> <p><span style="font-weight: 400;">Now is the time for you to learn how to build your co-sell webinar plan in 24 hours. And that’s what this next webinar is about. This upcoming March 15, join us at this special (and free) event.</span></p> <p><span style="font-weight: 400;">But what does it mean to build your co-sell webinar plan? That means that by the end of the event, you’ll be able to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Completely understand how co-selling with an hyperscaler works.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Know exactly what’s the best kind of webinar for your company.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Get access to the Ultimate Co-Sell Event Marketing method to create an exciting event.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Create your co-sell webinar narrative.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Select the right vendor for executing your webinar.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">And more!</span></li> </ul> <p><span style="font-weight: 400;">Make sure to add it to your calendar! And don’t miss this opportunity to learn the best practices and get a deeper insight into Co-Selling Event Marketing from Chaitra Vedullapalli. You’ll also get access to free resources such as the Co-Sell Webinar Planning Digital Worksheet to make your workflow even easier!</span></p> <p><span style="font-weight: 400;">For more information about the Webinar, please visit this </span><a href="https://webinars.meylah.com/planning-webinar"><span style="font-weight: 400;">link</span></a><span style="font-weight: 400;">. Don’t forget to join our LinkedIn community to receive the latest news and updates, and partner with a Hyperscaler to get your first Co-Sell Webinar going.</span></p> <p> </p></div> </div>  </div>  </div>  </div>  </article>  <article id="post-5198" class="et_pb_post post-5198 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-co-sell-webinar category-event-industry category-marketing category-microsoft category-virtual-events tag-co-sell tag-co-sell-with-microsoft tag-speaker-engage tag-tools"> <a class="entry-featured-image-url" href="https://blog.speakerengage.com/top-5-essential-tools-for-running-online-events/"> <img src="https://blog.speakerengage.com/wp-content/uploads/2022/02/top-view-of-manager-woman-analyzing-financial-paperwork-strategy-typing-expertise-on-laptop-1080x675.jpg" alt="Top 5 essential tools for running an event your company needs" class="" width='1080' height='675' /> </a> <h2 class="entry-title"><a href="https://blog.speakerengage.com/top-5-essential-tools-for-running-online-events/">Top 5 essential tools for running an event your company needs</a></h2> <p class="post-meta"><span class="published">Feb 8, 2022</span> | <a href="https://blog.speakerengage.com/category/business/" rel="category tag">Business</a>, <a href="https://blog.speakerengage.com/category/co-sell-webinar/" rel="category tag">Co-Sell Webinar</a>, <a href="https://blog.speakerengage.com/category/event-industry/" rel="category tag">Event Industry</a>, <a href="https://blog.speakerengage.com/category/marketing/" rel="category tag">Marketing</a>, <a href="https://blog.speakerengage.com/category/microsoft/" rel="category tag">Microsoft</a>, <a href="https://blog.speakerengage.com/category/virtual-events/" rel="category tag">Virtual Events</a></p><div class="et_pb_section et_pb_section_6 et_section_regular"> <div class="et_pb_row et_pb_row_6"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_19 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">The world has gone online. How are you planning your events now?</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Since the global pandemic started, SaaS and cloud solution companies have experienced unprecedented growth. And it seems that they will continue doing so.</span></p> <p><span style="font-weight: 400;">Unfortunately for us, the pandemic came to stay, and the future looks online.</span></p> <p><span style="font-weight: 400;">This brings to the table whole new opportunities for businesses to grow, and it’s the perfect time to think about embarking on an adventure with your own online business.</span></p> <p><span style="font-weight: 400;">This applies to online events. Online events are now one of the best options to promote your business, generate new leads, and create new connections.</span></p> <p><span style="font-weight: 400;">Now ask yourself the following questions: When is the date for your next online event? Well, just considering that you’re into the online event game.</span></p> <p><span style="font-weight: 400;">If you’re not, don’t panic. It’s not too late. We’re here to help you catch the wave on time. </span></p> <p><span style="font-weight: 400;">We created this blog post to vanish your worries and fears about planning and running online events. And we’ve come up with five </span><b>essential tools for event management</b><span style="font-weight: 400;"> you and your company need.</span></p> <p> </p> <h2><b>Let’s start from the beginning: Follow-up and planning.</b></h2></div> </div> <div class="et_pb_module et_pb_image et_pb_image_15"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/man-having-an-online-meeting-for-work-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_20 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p> </p> <p><span style="font-weight: 400;">Before you dive deep into the whole planning and running of an event, one may think that the first thing you need is a plan. Do you agree with me?</span></p> <p><span style="font-weight: 400;">Our mission is to make things easier for you.</span></p> <p><span style="font-weight: 400;">Forget about complex Excel spreadsheets and having the information scattered all over your hard drive (or cloud service).</span></p> <p><span style="font-weight: 400;">One thing we love about Airtable is its flexibility. You can create databases, tasks lists, schedules, all in one place.</span></p> <p><span style="font-weight: 400;">Also, it gives you the option to create new interfaces and grid views for those who are more visually functional.</span></p> <p><span style="font-weight: 400;">Collaboration is the name of the game for Airtable. You can connect with other collaborators and share your content. Everyone gets updated with the information.</span></p> <p><span style="font-weight: 400;">Another great feature is the ability to integrate other services into Airtable. Now you can connect with Asana, Dropbox, Eventbrite, LinkedIn, Google Calendar & Gmail, Slack, and so many others.</span></p> <p><span style="font-weight: 400;">You can sign-up for free for individuals or small teams by visiting their </span><a href="https://www.airtable.com/"><span style="font-weight: 400;">website</span></a><span style="font-weight: 400;">.</span></p> <p> </p> <h2><b>You need to manage the ticket sales for registrations for your event.</b></h2></div> </div> <div class="et_pb_module et_pb_image et_pb_image_16"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/Captura-de-Pantalla-2022-02-08-a-las-11.58.23-a.-m..png" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_21 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><a href="https://www.eventbrite.com/"><span style="font-weight: 400;">Eventbrite</span></a><span style="font-weight: 400;"> is our favorite service for selling tickets for your events. </span></p> <p><span style="font-weight: 400;">It’s super user-friendly and has many features that you’ll find extremely useful when going through this step of your event management.</span></p> <p><span style="font-weight: 400;">With Eventbrite, you can create the landing page for your event with a direct link to the streaming service you’re using. It has Zoom integrated by default, but you can specify the link to other services like Remo or Microsoft Teams.</span></p> <p><span style="font-weight: 400;">You also don’t have to worry about considering making it a free or paid event. Eventbrite will give you both options to choose from.</span></p> <p><span style="font-weight: 400;">Another great feature that will help you with your marketing strategy is creating discount codes for people to use when purchasing tickets.</span></p> <p> </p> <h2><b>Don’t forget about your presentation.</b></h2> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_17"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/young-team-leader-in-big-corporation-briefing-coworkers-pointing-at-graph-meeting-corporate-staff-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_22 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">If you’re having an event, that means you have content to share, right? </span><a href="https://www.beautiful.ai/"><span style="font-weight: 400;">Beautiful.ia</span></a><span style="font-weight: 400;"> is a great option.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Although it is paid, the amount of time you will save using Beautiful.ia will make it worth it.</span></p> <p><span style="font-weight: 400;">Mainly because you can work with your entire team. Perfect for collaboration.</span></p> <p><span style="font-weight: 400;">Beautiful.ia offers you tons of gorgeous and curated slides templates, so you don’t waste any time designing your slides from scratch.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">But you can go even further. It also offers you presentation templates! Just make a few tweaks and adjustments and get your presentation ready in no time.</span></p> <p> </p> <h2><b>Create beautiful visuals for your promotional content</b></h2> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_18"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/hands-of-graphic-designers-using-laptop-and-digital-tablet-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_23 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">This one is an easy one to recommend. Forget about spending crazy amounts of money on designing companies for your promotional content and visual creatives.</span></p> <p><span style="font-weight: 400;">And yes, we’re talking about </span><a href="https://www.canva.com/"><span style="font-weight: 400;">Canva</span></a><span style="font-weight: 400;">. You can do fantastic work with your creatives using this incredible service.</span></p> <p><span style="font-weight: 400;">And the best part? You can create a free account and start working. That’s it! However, it has some limitations.</span></p> <p><span style="font-weight: 400;">If you want to have complete control of the creative process and access tons of resources, you can also get a paid subscription.</span></p> <p><span style="font-weight: 400;">If you have a team or a group of friends who want to use Canva, you can pay their monthly subscription divided into members. Saving money is music to our ears.</span></p> <p> </p> <h2><b>Manage your email communications—and more!</b></h2> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_19"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/inbox-communication-notification-e-mail-mail-concept-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_24 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">We left the best for the end.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">The speakers are one of the most critical aspects of an event in general (it doesn’t matter if it’s in person or online).</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">And if you have managed an event previously, online or not, you know it can turn into absolute madness.</span></p> <p><span style="font-weight: 400;">If you have run an event in the past, you know how chaotic and time-consuming can be to manage the communications for your event.</span></p> <p><span style="font-weight: 400;">You have to create a contact list database, organize them by sessions, create your emails one by one, follow up on their response, connect with your attendees, and the list goes on and on.</span></p> <p><span style="font-weight: 400;">That indeed requires several platforms and services to carry one. And that translates into investing time learning how to use each one of these platforms.</span></p> <p> </p> <h2><b>Speaker Engage: The one solution to rule them all</b></h2> <p> </p> <p><span style="font-weight: 400;">Luckily for us, we have </span><a href="https://www.speakerengage.com/"><span style="font-weight: 400;">Speaker Engage</span></a><span style="font-weight: 400;">. Speaker Engage is the all-in-one event automation platform. And it for sure must have its place in our top 5 essential tools for event management list.</span></p> <p><span style="font-weight: 400;">But what exactly is a communications engine? Let’s take a look at some of the Speaker Engage’s features:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can manage multiple events at the same time.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can link the registration website to the events you’re creating.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can create application forms for event speakers. And you can set up a database for your speakers with all their information!</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can create email templates for your communications.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can add resources for your emails.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can manage all of your speakers and send invitation emails within the platform.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can automate and schedule emails and save time with your speaker curation.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">And much more!</span></li> </ul> <p><span style="font-weight: 400;">Speaker Engage is a real game-changer for speaker curation and email communications. The old Excel spreadsheet days are gone for good.</span></p> <p> </p> <h2><b>BONUS: The Ultimate Co-Sell Event Planning Toolkit</b></h2> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_20"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/top-view-notebook-with-checklist-on-desk-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_25 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">We couldn’t let you leave without a final surprise.</span></p> <p><span style="font-weight: 400;">Although this is not a platform or a service, our </span><b>Ultimate Co-Sell Event Planning Toolkit</b><span style="font-weight: 400;"> is, without a doubt, an essential tool for event management.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">It is good to have all of the tools you need for managing an event, right? But, what do you do next? What are the next steps, and how do you plan and run an event?</span></p> <p><span style="font-weight: 400;">Well, we thought about it, and guess what? We’ve solved that problem for you.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">With all of our years of experience planning, running, and managing live events, we’ve come up with a solution that will get you on track for your events in no time, especially if you’re looking to plan your next Co-Sell event.</span></p> <p><span style="font-weight: 400;">Not convinced yet? Let us list five reasons why you need this essential tool for event management and why it gives you a complete insight on every step of making a Co-Sell Webinar.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">With this toolkit, you’ll be able to:</span><b> </b></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Set up your co-sell webinar plan.</b></li> <li style="font-weight: 400;" aria-level="1"><b>Set up your co-sell webinar communications engine.</b></li> <li style="font-weight: 400;" aria-level="1"><b>Set up your co-sell webinar registration platform.</b></li> <li style="font-weight: 400;" aria-level="1"><b>Develop your co-sell webinar creatives and presentation</b></li> <li style="font-weight: 400;" aria-level="1"><b>Publicize your Co-Sell Webinar.</b></li> </ul> <p><span style="font-weight: 400;">Sounds good! Keep reading to find out how to get it at a very special price. </span></p> <p> </p> <h2><b>Conclusion</b></h2> <p> </p> <p><span style="font-weight: 400;">Now that you have the Swiss army for essential tools for event management, no one can stop you.</span></p> <p><span style="font-weight: 400;">First, you have a great tool to serve you as a communications engine. Time is money, and we know it. Speaker Engage is the best tool for two of the most time-consuming event management processes: email communications and speaker curation.</span></p> <p><span style="font-weight: 400;">You can visit the Speaker Engage </span><a href="https://www.speakerengage.com/"><span style="font-weight: 400;">website</span></a><span style="font-weight: 400;"> and get more information about it. You can also request a </span><b>demo </b><span style="font-weight: 400;">and get a </span><b>30-day free trial</b><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Second, after all of our years of experience, we’ve learned one thing: </span><b>frameworks work</b><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Frameworks make your life so much easier! They’re a step-by-step to success and perfect execution.</span></p> <p><span style="font-weight: 400;">And we want you to go through all of this process flawlessly. That’s why we developed </span><b>The Ultimate Co-Sell Event Planning Toolkit</b><span style="font-weight: 400;">. So, you don’t have to go through the same mistakes people make when planning online events.</span></p> <p><span style="font-weight: 400;">You can get the Toolkit now in Appsumo at a special price!</span></p> <p> </p> <h2><b>There’s a new opportunity to learn how to Co-Sell with Microsoft for you</b></h2> <p> </p> <p><span style="font-weight: 400;">We’re full of surprises this time!</span></p> <p><span style="font-weight: 400;">We’re thrilled to announce that we have launched a new </span><a href="https://www.udemy.com/course/cosell-webinar-challenge/%7D"><span style="font-weight: 400;">Udemy Course</span></a><span style="font-weight: 400;">: The </span><b>5-Day Co-Sell Webinar with Microsoft Challenge</b><span style="font-weight: 400;">!</span></p> <p><span style="font-weight: 400;">Subscribe and learn how to plan & host your Co-Sell Webinar with Microsoft directly from the experts! No prior webinar experience is required. You’ll learn the step-by-step process for setting your webinar from scratch.</span></p> <p><span style="font-weight: 400;">The only requirement is that you must be looking for a great opportunity to promote and sell your cloud/SaaS solution through webinars, and preferably be a Microsoft partner. </span><span style="font-weight: 400;">Click </span><a href="https://www.udemy.com/course/cosell-webinar-challenge/"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;"> for more information!</span></p></div> </div>  </div>  </div>  </div>  </article>  <article id="post-5164" class="et_pb_post post-5164 post type-post status-publish format-standard has-post-thumbnail hentry category-co-sell-webinar category-event-industry category-microsoft category-uncategorized category-virtual-events"> <a class="entry-featured-image-url" href="https://blog.speakerengage.com/secure-mdf-with-fortune-brands/"> <img src="https://blog.speakerengage.com/wp-content/uploads/2022/02/portrait-of-happy-cheerful-girl-pointing-finger-1080x675.jpg" alt="Your company can secure MDF funding from Fortune Brands—and here’s how!" class="" width='1080' height='675' /> </a> <h2 class="entry-title"><a href="https://blog.speakerengage.com/secure-mdf-with-fortune-brands/">Your company can secure MDF funding from Fortune Brands—and here’s how!</a></h2> <p class="post-meta"><span class="published">Feb 3, 2022</span> | <a href="https://blog.speakerengage.com/category/co-sell-webinar/" rel="category tag">Co-Sell Webinar</a>, <a href="https://blog.speakerengage.com/category/event-industry/" rel="category tag">Event Industry</a>, <a href="https://blog.speakerengage.com/category/microsoft/" rel="category tag">Microsoft</a>, <a href="https://blog.speakerengage.com/category/uncategorized/" rel="category tag">Uncategorized</a>, <a href="https://blog.speakerengage.com/category/virtual-events/" rel="category tag">Virtual Events</a></p><div class="et_pb_section et_pb_section_7 et_section_regular"> <div class="et_pb_row et_pb_row_7"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_26 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">If you are a cloud solution provider or you own a SaaS company, you should be looking for new ways of growing your business, reaching new audiences and potential customers, and of course, generating more revenue. One of the best ways of doing that is by </span><b>partnering with Fortune Brands and hosting Co-Sell events</b><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Perhaps you know what Co-Selling is, or maybe you know someone that has </span><b>secured MDF funding</b><span style="font-weight: 400;"> in the past and managed to host a Co-Sell event with Fortune Brands. Co-Selling is the perfect opportunity</span><b> to expand your audience, increase your network, generate leads, and increase profitability</b><span style="font-weight: 400;"> in your business. The bottom line here is: You SHOULD be Co-Selling by now. </span></p> <p><span style="font-weight: 400;">However, the truth is that not many companies know how to do it. In fact, most companies don’t know that there are funds available for them to carry on with all of their marketing activities. Many companies feel that it is overwhelming or don’t know they can </span><b>secure MDF funding</b><span style="font-weight: 400;"> for these activities.</span></p> <h2><span style="font-weight: 400;">A tremendous amount of money is destined for marketing development.</span></h2> <p><span style="font-weight: 400;">And that’s not even it. Millions and millions of dollars destined to Co-Op go unused yearly after year. In fact, it’s estimated that the current annual budget for Market Development and Co-Op is around </span><b>70 billion dollars</b><span style="font-weight: 400;">. That’s a tremendous amount of money, isn’t it? However, almost half of it is effectively used for its purpose. It means that nearly </span><b>35 billion dollars</b><span style="font-weight: 400;"> don’t meet their purpose and go wasted.</span></p> <p><span style="font-weight: 400;">Although big companies are not bragging about their marketing boosts for co-selling, the truth is that most tech companies are not familiarized with marketing since it’s not a natural fit for them. </span></p> <p><span style="font-weight: 400;">In the end, MDF’s ultimate objective is lead generation. HyperScalers love co-selling. And they really are willing to engage in business cooperation with you. Therefore, funding most likely will be available. Hyperscalers such as Microsoft Azure offer options for collaboration and funding.</span></p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_21"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/top-viewtop-view-of-manager-and-employee-doing-teamwork-in-business-office-looking-at-charts-on-laptop-display-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_27 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><span style="font-weight: 400;">What do you need to secure MDF funding for your Co-Sell event with Fortune Brands?</span></h2> <p><span style="font-weight: 400;">Although learning how to secure MDF funding isn’t rocket science, it isn’t the most straightforward process in the world. In order to do it, you have to comply with certain requirements first. Especially when you’re talking to Microsoft.</span></p> <p><span style="font-weight: 400;">Microsoft offers </span><b>CSP Partner Incentives Cooperative Marketing Funds</b><span style="font-weight: 400;">. CSP partners earn Co-op as part of their incentive reward, and they can leverage co-op to fund demand generation, market development, and readiness activities. These funds are destined to increase the brands’ awareness and drive sales pipeline growth through marketing activities such as (guess what?) Co-Sell Webinars.</span></p> <p><span style="font-weight: 400;">However, if things were that easy, everyone would be spending those Co-op Marketing Funds, and no money would go unused. Sometimes, guidelines and guides can be very tricky to understand or find. On some occasions, companies don’t even know where to start. For example, ask yourself the following question: </span><b>Do I really know how much money my company needs to host a Co-Sell Webinar? Do you know the process for budgeting a Co-Sell Webinar? What are the best practices? Who do I contact for it?</b></p> <p><span style="font-weight: 400;">We’ll stop the questioning there. We don’t want you to feel overwhelmed! On the contrary, we want to help you get through this process and come up victorious with a budget for your next Webinar and clarity on the process.</span></p> <p><span style="font-weight: 400;">To start co-selling with Fortune Brands, </span><b>you have to get your fundamentals right</b><span style="font-weight: 400;">. And for every company, the process will be entirely different. Some of the companies that you can partner with to embark on your co-selling adventure are </span><b>Hello Alice, Women In Cloud, Microsoft, Google, IBM, Amazon,</b> <b>Mercer Mackay,</b><span style="font-weight: 400;"> and many others.</span></p> <p><span style="font-weight: 400;">Companies such as IBM, Amazon, Google, and Microsoft have similar processes to engage with them in co-marketing strategies. The first thing you must do is to complete your business profile. It’s definitely a to-do because companies can’t go anywhere with you if they don’t know where you are in their Marketplaces.</span></p> <p><span style="font-weight: 400;">Generally speaking, hyperscalers have a menu of services to help you go to market, and many of these tools are automated. It doesn’t matter if your company doesn’t have marketing staff or even a Junior marketing staff. They have resources available for you that we’ve invested at no cost, so you can create turnkey marketing activities and campaigns.</span></p> <p><span style="font-weight: 400;">It all sounds fantastic, right? However, they will not tweak what you need for your business. That means that you, as a company, should have a systematic way of delivering value to the market, built on the technology that the companies have. Co-selling is just another component of partnering with Fortune Brands, and you can see it as the engine you’re creating for your demand.</span></p> <p><b>You must complete all the steps and have all the deliverables that the company asks you for implementing your cloud-based solution</b><span style="font-weight: 400;">. You need to know your offer, what your solution is all about, and where it is in the Marketplace. Don’t go into a conversation with them to simply have a conversation. You must have your business model ready, with all the basics. That way, when the company opens the door to you, you should be prepared to discuss business, not to go back to the drawing board. Start the conversation!</span></p> <p><span style="font-weight: 400;">There’s one thing you have to take in mind before even considering co-selling with Fortune Brands. First, you need to have a solution (or solutions) published in their Marketplaces. That’s the very first step every company must take. You must have good content levels to describe your solution to create engagement with your company and solution. With that level of engagement, then you’ll start measuring consumption and performance. Once you’re a part of the engine, your solution is embedded in the Fortune Brand’s sales tools.</span></p> <p><span style="font-weight: 400;">You have to promote your solution and business, create enterprise interest, showcase your experience, and that’s a responsibility on your part. That would give the hyperscalers an excellent insight to make your solution more attractive for customer choices when they’re faced with an opportunity to bring something new or a new customer to reach a market with new customers and value.</span></p> <p><span style="font-weight: 400;">We know that it is a lot of information, and it may seem very overwhelming at first. But at Meylah, we’re here to help you sky-rocket your company with new ways of generating revenues and leads for your company. </span></p> <p><span style="font-weight: 400;">And the best way of helping you is by extending the invitation to our upcoming </span><b>How to</b> <b>Plan and Secure Funding for Your Co-Sell Webinar with Fortune Brands</b><span style="font-weight: 400;">, which will take place as a </span><b>FREE event</b><span style="font-weight: 400;"> on </span><b>February 8, 2022</b><span style="font-weight: 400;">!</span></p> <p><span style="font-weight: 400;">In this webinar, you’ll learn how to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Understand a plan for a Co-Sell Webinar.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Estimate what you need for hosting your Co-Sell Webinar.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Create a budget plan for your webinar.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Prepare an investment request for the Co-Sell webinar.</span></li> </ul> <p><span style="font-weight: 400;">You can take a look at all the information by referring to this <a href="https://fundingwebinar.speakerengage.com">link</a>. We’re so excited to have you here with us!</span></p> <p><b>There’s a new opportunity to learn how to Co-Sell with Microsoft for you</b></p> <p><span style="font-weight: 400;">We’re thrilled to announce that we have launched a new </span><a href="https://www.udemy.com/course/cosell-webinar-challenge/%7D"><span style="font-weight: 400;">Udemy Course</span></a><span style="font-weight: 400;">: The </span><b>5-Day Co-Sell Webinar with Microsoft Challenge</b><span style="font-weight: 400;">!</span></p> <p><span style="font-weight: 400;">Subscribe and learn how to plan & host your Co-Sell Webinar with Microsoft directly from the experts! No prior webinar experience is required. You’ll learn the step-by-step process for setting your webinar from scratch.</span></p> <p><span style="font-weight: 400;">The only requirement is that you must be looking for a great opportunity to promote and sell your cloud/SaaS solution through webinars, and preferably be a Microsoft partner.</span></p> <p><span style="font-weight: 400;">Click </span><a href="https://www.udemy.com/course/cosell-webinar-challenge/"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;"> for more information!</span></p></div> </div>  </div>  </div>  </div>  </article>  <div class="pagination clearfix"> <div class="alignleft"><a href="https://blog.speakerengage.com/category/virtual-events/page/2/" >« Older Entries</a></div> <div class="alignright"></div> </div> </div>  <div id="sidebar"> <div id="recent-posts-3" class="et_pb_widget widget_recent_entries"> <h4 class="widgettitle">Recent Posts</h4> <ul> <li> <a href="https://blog.speakerengage.com/make-a-landing-page-that-converts/">3 Things To Include In Your Co-Selling Event Landing Page That Converts</a> </li> <li> <a href="https://blog.speakerengage.com/build-landing-page-co-sell-event/">Announcing our newest webinar: How to Build a Landing Page for your Co-Sell Webinar For Demand Generation</a> </li> <li> <a href="https://blog.speakerengage.com/promote-your-co-sell-webinar-for-free/">10 Ways To Promote Your Co-Sell Event with Cloud Hyperscalers For Free</a> </li> <li> <a href="https://blog.speakerengage.com/how-to-build-a-co-sell-plan/">Learn how to build your Co-Sell Webinar Plan in 24 hours</a> </li> <li> <a href="https://blog.speakerengage.com/top-5-essential-tools-for-running-online-events/">Top 5 essential tools for running an event your company needs</a> </li> </ul> </div> <div id="categories-3" class="et_pb_widget widget_categories"><h4 class="widgettitle">Categories</h4> <ul> <li class="cat-item cat-item-14"><a 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data-video-id="G76a7sNNqWY" data-video-title="Speaker Engage - Introduction Video"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="All-In-One Event Management Platform"> <div class="sby_thumbnail_hover"> <span class="sby_video_title">Speaker Engage - Introduction Video</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLkc3NmE3c05OcVdZ</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" class=""></path></svg> </div> <span class="sby_loader sby_hidden" style="background-color: rgb(255, 255, 255);"></span> </a> <div id="sby_player_G76a7sNNqWY" class="sby_player_wrap"></div> </div> </div><div class="sby_item sby_new sby_transition" id="sby_VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjR3bmRrQlFVNXNZ" data-date="1636117206" data-video-id="4wndkBQU5sY" style="margin-bottom: 5px;"> <div class="sby_video_thumbnail_wrap"> <a class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=4wndkBQU5sY" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/4wndkBQU5sY/maxresdefault.jpg" data-img-src-set="{"120":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/default.jpg","320":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/mqdefault.jpg","480":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/hqdefault.jpg","640":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/sddefault.jpg"}" data-video-id="4wndkBQU5sY" data-video-title="How to Publicize and Promote Your Webinar - 5-Day Co-Sell Webinar with Microsoft Challenge"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="Create your event promotion plan and get them up and running! Set up the promo kit for your Co-Sell event. Publicize your Co-Sell Event through digital marketing engines and communities. Every journey comes to an end. But yours has just begun! Let's make a quick recap of what you've learned during this Challenge! - You learned how to plan and curate your Co-Selling Webinar using our Co-Sell Planning Master Checklist. - You discovered the most efficient and practical way of creating your Webinar's Communications Engine with Speaker Engage. - You also learned the power of choosing the proper Registration and Event platform and how vital is that decision to your Webinar. - You discovered the importance of aesthetics and consistency for successful presentations and creatives. And there's one last lesson for you! By the end of this day, you'll be ready for your next Co-Sell event! Of course, you will! Let's get to the finish line together. We'll meet you today from 5 to 6 PM PDT, at your last Office Hours for this Challenge. Today is all about going public and reaching all of your potential clients! Here's what to expect from your last session: Demo video on how to set up your promo kit and publicize your event. - We'll discuss digital marketing engines. - Best practices for promoting your Co-Sell event and how to get more attendants. - A deeper insight on promoting your Co-Sell Webinar with Microsoft sellers."> <div class="sby_thumbnail_hover"> <span class="sby_video_title">How to Publicize and Promote Your Webinar - 5-Day Co-Sell Webinar with Microsoft Challenge</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjR3bmRrQlFVNXNZ</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" class=""></path></svg> </div> <span class="sby_loader sby_hidden" style="background-color: rgb(255, 255, 255);"></span> </a> <div id="sby_player_4wndkBQU5sY" class="sby_player_wrap"></div> </div> </div><div class="sby_item sby_new sby_transition" id="sby_VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjFMNUFTWjFodVRF" data-date="1636032096" data-video-id="1L5ASZ1huTE" style="margin-bottom: 5px;"> <div class="sby_video_thumbnail_wrap"> <a class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=1L5ASZ1huTE" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/1L5ASZ1huTE/maxresdefault.jpg" data-img-src-set="{"120":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/default.jpg","320":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/mqdefault.jpg","480":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/hqdefault.jpg","640":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/sddefault.jpg"}" data-video-id="1L5ASZ1huTE" data-video-title="Design Your Webinar Presentation and Creatives! - 5-Day Co-Sell Webinar with Microsoft Challenge"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="Developing Your Webinar Creatives & Presentation Today's session is all about design and creativity! In today's session, you'll learn all about designing with Canva and Beautiful.ia. It's about being consistent and creating aesthetic creatives for your promo content and your presentation. Your creatives might be seen by thousands of people. The more attractive they are, the more potential clients you'll get. We'll focus on the Front-End Presentation for your Webinar. Are you ready to make the best Creatives and Presentation for your Co-Sell event? If so, join us, as usual, later today at the Office Hours! We'll go deep into the world of designing and creating your Webinar's Presentation and Promo Creatives! Here's what to expect: - Demo video of Canva and Beautiful.ia in the hands of one of our experts. - How to use our Canva & Beautiful.ia Templates to create your promo Creatives and Presentation. - Best practices for designing your Webinar materials, keeping in mind aesthetics and consistency. - A deeper insight on running a Co-Sell Webinar with Microsoft."> <div class="sby_thumbnail_hover"> <span class="sby_video_title">Design Your Webinar Presentation and Creatives! - 5-Day Co-Sell Webinar with Microsoft Challenge</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjFMNUFTWjFodVRF</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 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