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¿Cómo escribir para web? 6 errores que no cometer : Ontranslation
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El lenguaje es nuestra carta de presentación en el mundo digital, y cualquiera que nos lea obtendrá una primera impresión decisiva de nosotros a través de nuestros textos. <strong>Conocer a tu público, despertar el interés, <a href="https://ontranslation.es/escribir-bien-en-internet/" target="_blank" rel="noopener noreferrer">escribir con corrección y concisión</a>, citar otras fuentes y aportar la mayor cantidad de información son aspectos clave a la hora de plantearnos cómo escribir para la web. Por eso debes evitar a toda costa los siguientes errores.</strong></p> <div class="lwptoc lwptoc-autoWidth lwptoc-baseItems lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i"> <div class="lwptoc_header"> <b class="lwptoc_title">Contenidos</b> <span class="lwptoc_toggle"> <a href="#" class="lwptoc_toggle_label" data-label="mostrar">ocultar</a> </span> </div> <div class="lwptoc_items lwptoc_items-visible"> <div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#Dirigirte_a_tu_publico_en_un_tono_inadecuado"> <span class="lwptoc_item_number">1</span> <span class="lwptoc_item_label">Dirigirte a tu público en un tono inadecuado</span> </a> </div><div class="lwptoc_item"> <a href="#Escribir_como_si_a_todo_el_mundo_le_interesase"> <span class="lwptoc_item_number">2</span> <span class="lwptoc_item_label">Escribir como si a todo el mundo le interesase</span> </a> </div><div class="lwptoc_item"> <a href="#Cometer_faltas_de_ortografia"> <span class="lwptoc_item_number">3</span> <span class="lwptoc_item_label">Cometer faltas de ortografía</span> </a> </div><div class="lwptoc_item"> <a href="#Pasarse_con_la_densidad_y_utilizar_frases_largas"> <span class="lwptoc_item_number">4</span> <span class="lwptoc_item_label">Pasarse con la densidad y utilizar frases largas</span> </a> </div><div class="lwptoc_item"> <a href="#No_enlazar_a_otras_fuentes"> <span class="lwptoc_item_number">5</span> <span class="lwptoc_item_label">No enlazar a otras fuentes</span> </a> </div><div class="lwptoc_item"> <a href="#Dejar_la_informacion_a_medias"> <span class="lwptoc_item_number">6</span> <span class="lwptoc_item_label">Dejar la información a medias</span> </a> </div><div class="lwptoc_item"> <a href="#En_definitiva_sigue_nuestros_consejos_y_notaras_la_mejoria"> <span class="lwptoc_item_number">7</span> <span class="lwptoc_item_label">En definitiva, sigue nuestros consejos y notarás la mejoría</span> </a> </div></div></div> </div></div><h2 style="text-align: justify;"><span id="Dirigirte_a_tu_publico_en_un_tono_inadecuado">Dirigirte a tu público en un tono inadecuado</span></h2> <p style="text-align: justify;">Todos sabemos para quién escribimos nuestros textos (y si no es así, deberíamos). No es lo mismo escribir para personas de setenta años que hacerlo para personas de veinte (o, al menos, no debería). Tampoco es lo mismo escribir para directivos de una empresa que para estudiantes.</p> <p style="text-align: justify;"><strong>Lo que para un segmento de población es un tratamiento respetuoso para otro grupo puede resultar anticuado o aburrido. </strong><a href="http://bit.ly/2w1JFyY" target="_blank" rel="noopener noreferrer">¡Conoce bien para quién hablas!</a></p> <p> </p> <h2 style="text-align: justify;"><span id="Escribir_como_si_a_todo_el_mundo_le_interesase">Escribir como si a todo el mundo le interesase</span></h2> <p style="text-align: justify;">No eres tan interesante como para creer que te van a leer porque sí, lo sentimos. Internet está lleno de proyectos similares al tuyo, y por eso a la hora de plantearte cómo escribir para la web debes tener en cuenta las estrategias de persuasión que usarás. <strong>Convence a tu público de que lo que cuentas es novedoso, útil… Pero no lo hagas de una forma demasiado directa, o se te verá el plumero.</strong></p> <p style="text-align: justify;">Hace un tiempo escribimos un <a href="https://ontranslation.es/storytelling-corporativo/" target="_blank" rel="noopener noreferrer"><em>post</em> sobre el <em>storytelling</em> corporativo</a> que puede ayudarte a contar una historia que convenza, ¡échale un vistazo!</p> <p> </p> <h2 style="text-align: justify;"><span id="Cometer_faltas_de_ortografia">Cometer faltas de ortografía</span></h2> <p style="text-align: justify;">Parece mentira que tengamos que repetirlo a cada momento, pero es que un día sí y otro también nos encontramos errores que podrían haber sido resueltos con un poquito de atención (o la colaboración de un buen revisor). <strong>Las reglas de ortografía están ahí y a la gente le gusta que se sigan, no hay más que hablar.</strong></p> <p style="text-align: justify;">Por poner un ejemplo, <a href="http://bbc.in/2vHDftj" target="_blank" rel="noopener noreferrer">las ventas en un <em>ecommerce </em>se pueden reducir hasta en un 50 % por una única falta de ortografía.</a> ¿Dejarás que esto suceda?</p> <p> </p> <h2 style="text-align: justify;"><span id="Pasarse_con_la_densidad_y_utilizar_frases_largas">Pasarse con la densidad y utilizar frases largas</span></h2> <p style="text-align: justify;">La lectura en Internet es rápida e interactiva. Pocas personas se detienen a leer dos veces. <strong>Si lo que escribes es oscuro, quien te lea decidirá cambiar de fuente de información. </strong></p> <p style="text-align: justify;"><strong>No estamos escribiendo una novela, por lo que <a href="https://ontranslation.es/lenguaje-sencillo/" target="_blank" rel="noopener noreferrer">nadie se molestará en entender una frase larga y compleja</a>.</strong> Si dudas entre poner una coma y poner un punto, pon siempre un punto. Lo mismo entre un punto y seguido y un punto y aparte: algo estás haciendo mal si no eres capaz de escribir un párrafo corto.</p> <h2 style="text-align: justify;"><span id="No_enlazar_a_otras_fuentes">No enlazar a otras fuentes</span></h2> <p style="text-align: justify;">Si queremos ganar visibilidad en la red tenemos que saber cómo escribir para la web mejorando el posicionamiento. Hay muchísimas fórmulas para la escritura SEO que te ayudarán a hacerlo, como el uso de palabras clave, por ejemplo.</p> <p style="text-align: justify;"><strong>Una de las mejores maneras de mejorar tu posicionamiento es la de enlazar información interesante de otros medios digitales. </strong><a href="http://bit.ly/2xOc2CI">Google valora que aportes contenido relacionado, lo cual te posiciona en lugares de mayor relevancia.</a> Además, citar tus fuentes es algo que aporta credibilidad.</p> <p> </p> <h2 style="text-align: justify;"><span id="Dejar_la_informacion_a_medias">Dejar la información a medias</span></h2> <p style="text-align: justify;"><strong>Brevedad sí, pero por favor, contando todo. Nuestra credibilidad está en juego en Internet</strong>, y si nos dejamos cosas en el tintero daremos una mala impresión.</p> <p style="text-align: justify;">Si se trata de vender, podrá parecer que queremos ocultar algo al cliente, si lo que queremos es dar información parecerá que no sabemos lo suficiente. Sea como sea, ve al grano, nadie quiere quedarse a medias al leer algo.</p> <p> </p> <h2 style="text-align: justify;"><span id="En_definitiva_sigue_nuestros_consejos_y_notaras_la_mejoria">En definitiva, sigue nuestros consejos y notarás la mejoría</span></h2> <p style="text-align: justify;"><a href="https://ontranslation.es/escribir-textos/" target="_blank" rel="noopener noreferrer">La escritura es una técnica que puede mejorarse</a>. Saber cómo escribir para la web es fundamental para ganar visibilidad y credibilidad. En definitiva, sirve para mejorar nuestra imagen.</p> <p style="text-align: justify;"><strong>Si te adecuas a tu público escribiendo correctamente, escribes con brevedad y concisión y citas tus fuentes sin duda conseguirás atraerlo y lograrás resultados. ¡No olvides nuestros consejos!</strong></p> <p><a href="https://ontranslation.es/servicios/redaccion-web/" target="_blank" rel="noopener noreferrer">¿Necesitas un servicio de copywriting para web?</a> Contacta con nosotros.</p> <div class="compartir-social"> <a class="a-compartir-social a-compartir-social-facebook" href="http://www.facebook.com/sharer.php?u=https://ontranslation.es/como-escribir-para-la-web/" target="_blank"> <i class="fa fa-facebook"></i> Facebook </a> <a class="a-compartir-social a-compartir-social-twitter" href="https://twitter.com/share?url=https://ontranslation.es/como-escribir-para-la-web/&text=¿Cómo escribir para la web? 6 errores que no debes cometer&via=on_translation" target="_blank"> <i class="fa fa-twitter"></i> Twitter </a> <a class="a-compartir-social a-compartir-social-linkedin" href="http://www.linkedin.com/shareArticle?mini=true&url=https://ontranslation.es/como-escribir-para-la-web/" target="_blank"> <i class="fa fa-linkedin"></i> LinkedIn </a> </div> <div class="author_bio_section"><h4>Acerca del autor</h4><p class="author_name">Oscar Nogueras</p><p class="author_details">CEO de Ontranslation y Ontraining, Óscar es experto en internacionalización, Traducción SEO y comunicación intercultural. Con más de 14 años de experiencia, un máster en Tradumática y un MBA, combina su labor como consultor con la docencia en la UAB, donde forma a traductores profesionales en traducción SEO y SEM. Sus estrategias y conocimientos ayudan a marcas globales a superar barreras culturales y alcanzar el éxito en mercados internacionales.</p><p class="author-social-links"><a class="author-social-link" href="https://globalbondspodcast.com" target="_blank" rel="nofollow"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="#131418" class="bi bi-globe" viewBox="0 0 16 16"> <path d="M0 8a8 8 0 1 1 16 0A8 8 0 0 1 0 8zm7.5-6.923c-.67.204-1.335.82-1.887 1.855A7.97 7.97 0 0 0 5.145 4H7.5V1.077zM4.09 4a9.267 9.267 0 0 1 .64-1.539 6.7 6.7 0 0 1 .597-.933A7.025 7.025 0 0 0 2.255 4H4.09zm-.582 3.5c.03-.877.138-1.718.312-2.5H1.674a6.958 6.958 0 0 0-.656 2.5h2.49zM4.847 5a12.5 12.5 0 0 0-.338 2.5H7.5V5H4.847zM8.5 5v2.5h2.99a12.495 12.495 0 0 0-.337-2.5H8.5zM4.51 8.5a12.5 12.5 0 0 0 .337 2.5H7.5V8.5H4.51zm3.99 0V11h2.653c.187-.765.306-1.608.338-2.5H8.5zM5.145 12c.138.386.295.744.468 1.068.552 1.035 1.218 1.65 1.887 1.855V12H5.145zm.182 2.472a6.696 6.696 0 0 1-.597-.933A9.268 9.268 0 0 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