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class="bbc-1kb1fna"><noscript><img height="1px" width="1px" alt="" style="position:absolute" src="https://a1.api.bbc.co.uk/hit.xiti?s=598342&s2=62&x1=[urn%3Abbc%3Atopcat%3Acurie%3Aasset%3A06f556b4-7bd5-11e7-87fe-51e53db9bd6e]&x2=[responsive]&x3=[news-mundo]&x4=[es]&x7=[article]&x8=[simorgh-nojs]&x9=[La%2520mala%2520ortograf%C3%ADa%2520le%2520cuesta%2520caro%2520a%2520las%2520ventas%2520por%2520internet%2520-%2520BBC%2520News%2520Mundo]&x11=[2011-07-14T04%3A32%3A02.000Z]&x12=[2011-07-14T12%3A07%3A51.000Z]"/></noscript><div class="bbc-bg8vrv"><div class="bbc-1cvxiy9"><main role="main" class="bbc-fa0wmp"><div dir="ltr" class="bbc-1151pbn ebmt73l0"><h1 id="content" tabindex="-1" class="bbc-14gqcmb e1p3vdyi0">La mala ortografía le cuesta caro a las ventas por internet</h1></div><figure class="bbc-1qn0xuy"><div class="bbc-j1srjl" style="padding-bottom:56.25%"><img src="https://ichef.bbci.co.uk/ace/ws/640/amz/worldservice/live/assets/images/2011/07/14/110714085605_image_internet_304x171_bbc_nocredit.jpg.webp" srcSet="https://ichef.bbci.co.uk/ace/ws/240/amz/worldservice/live/assets/images/2011/07/14/110714085605_image_internet_304x171_bbc_nocredit.jpg.webp 240w, https://ichef.bbci.co.uk/ace/ws/304/amz/worldservice/live/assets/images/2011/07/14/110714085605_image_internet_304x171_bbc_nocredit.jpg.webp 304w" sizes="(min-width: 1008px) 760px, 100vw" alt="La mala ortografía en inglés "cuesta millones de dólares"." width="304" height="171" style="aspect-ratio:304 / 171" class="bbc-139onq"/></div><figcaption class="bbc-15f1ujd" dir="ltr"><span role="text"><span class="bbc-m04vo2">Pie de foto, </span><span data-testid="caption-paragraph">La mala ortografía en inglés "cuesta millones de dólares".</span></span></figcaption></figure><div dir="ltr" class="bbc-19j92fr ebmt73l0"><time dateTime="2011-07-14" class="bbc-1dafq0j e1mklfmt0">14 julio 2011</time></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><b>Un empresario de internet asegura que la mala ortografía en inglés le cuesta millones de libras al Reino Unido.</b></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Charles Duncombe asegura que un análisis de las cifras de un sitio web con faltas de ortografía reveló que esto puede reducir las ventas en línea hasta en 50%.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Duncombe insiste que a la hora de contratar personal se ha visto sorprendido "por la mala calidad de su inglés escrito".</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Así que asegura que el gran problema para las empresas en línea no es la tecnología, sino la búsqueda de personal que sepa escribir correctamente.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Esa preocupación salió a la luz en la Confederación de Industrias Británicas, que advirtió que muchos empleadores tenían que invertir en cursos de ortografía para su personal.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><h2 id="Palabra-escrita" tabindex="-1" class="bbc-1lgzob2 eglt09e0">Palabra escrita</h2></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Duncombe, quien dirige sitios de internet de viajes, teléfonos móviles y ropa, dice que la mala ortografía es un problema serio para la economía en línea.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">"A menudo, estas empresas de vanguardia dependen de antiguas habilidades", dice Duncombe. "Es porque, cuando se vende o se comunica en internet, el 99% del tiempo se lleva a cabo por medio de la palabra escrita".</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Duncombe dice que es posible identificar el impacto específico de un error de ortografía en las ventas: midió los ingresos de sus visitantes a una página con un error y halló que el ingreso fue dos veces mayor luego de que error se corrigió.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">La ortografía es importante para la credibilidad de un sitio web, dice. Con tantas preocupaciones por fraude y la seguridad al navegar, tener corrección en lo básico es esencial.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">"Tienes unos seis segundos para captar la atención en un sitio web", asegura.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Durante el proceso de contratación, Duncombe encuentra demasiadas aplicaciones con errores de ortografía o errores gramaticales.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><h2 id="Más-tolerancia" tabindex="-1" class="bbc-1lgzob2 eglt09e0">¿Más tolerancia?</h2></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">William Dutton, director del Oxford Internet Institute en la Universidad de Oxford, dice que en algunas partes no estructuradas de internet, como Facebook, hay una mayor tolerancia hacia la ortografía y la gramática.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">"Sin embargo, hay otros aspectos, como por ejemplo una página de inicio o de una oferta comercial que no es entre amigos, que despierta dudas acerca de la confianza y la credibilidad", dijo el profesor Dutton.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">"En estos casos, cuando un consumidor podría estar preocupado por el spam o el phishing, una palabra mal escrita podría ser un problema mortal", asegura.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">James Fothergill, director de educación y habilidades de la CBI, dice: "Nuestra reciente investigación muestra que el 42% de los empresarios no están satisfechos con las habilidades básicas de lectura y escritura quienes salen de la universidad y casi la mitad han tenido que invertir en cursos de ortografía para obtener habilidades de su personal con la calidad requerida.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">"Esta situación es una preocupación real y el gobierno debe dar prioridad a hacer mejoras a la alfabetización básica y las habilidades numéricas de todos los egresados de la escuela y la universidad".</p></div></main></div><div class="bbc-tpioxw"><div data-testid="top-stories" data-experiment-position="secondaryColumn" class="bbc-10pxgv6"><section aria-labelledby="top-stories-heading" role="region" data-e2e="top-stories-heading" class="bbc-8cenrp"><div class="bbc-g47oqm e1m6nvxw1"><h2 id="section-label-heading-top-stories-heading" tabindex="-1" class="bbc-a5e1ct e1m6nvxw0"><span class="bbc-1fttcpj e1fapd9x4"><span class="bbc-127x8fy e1fapd9x2"><span dir="ltr" id="top-stories-heading" class="bbc-138yl4e e1fapd9x1">Principales noticias</span></span></span></h2></div><ul class="bbc-lvnea5 e1f16x8o0"><li class="bbc-s6v87m e1eoj41e0"><div class="bbc-ey9z5j"><div class="bbc-70p486 epcp8l40"><div 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Con tantas preocupaciones por fraude y la seguridad al navegar, tener corrección en lo básico es esencial.","blocks":[{"id":"a3bca7f6","type":"fragment","model":{"text":"La ortografía es importante para la credibilidad de un sitio web, dice. 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