Etudes de cas marketing digital

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modal-view-switcher hidden" data-modal-view-target="filters"></button> <h2>Filtres</h2> <button type="button" class="close" data-dismiss="modal"></button> </div> <div class="modal-body"> <ul id="filter-list" class="modal-view" data-modal-view="filters"> <li> <span class="modal-view-switcher" data-modal-view-target="industry">Secteur <i class="fa fa-chevron-right"></i> </span> </li> <li> <span class="modal-view-switcher" data-modal-view-target="region">Région <i class="fa fa-chevron-right"></i> </span> </li> <li> <span class="modal-view-switcher" data-modal-view-target="business">Entreprise <i class="fa fa-chevron-right"></i> </span> </li> <li> <span class="modal-view-switcher" data-modal-view-target="solution">Solution <i class="fa fa-chevron-right"></i> </span> </li> <li> <span class="modal-view-switcher" data-modal-view-target="platform">Platform <i class="fa fa-chevron-right"></i> </span> </li> </ul> <div class="modal-filters modal-view" data-modal-view="industry"> <div class="filter-placeholder mobile" data-placeholder-for="industry"></div> </div> <div class="modal-filters modal-view" data-modal-view="region"> <div class="filter-placeholder mobile" data-placeholder-for="region"></div> </div> <div class="modal-filters modal-view" data-modal-view="business"> <div class="filter-placeholder mobile" data-placeholder-for="business"></div> </div> <div class="modal-filters modal-view" data-modal-view="solution"> <div class="filter-placeholder mobile" data-placeholder-for="solution"></div> </div> <div class="modal-filters modal-view" data-modal-view="platform"> <div class="filter-placeholder mobile" data-placeholder-for="platform"></div> </div> </div> <div class="modal-footer"> <div id="selected-options-wrapper"> <div class="selected-options"></div> </div> <div class="button-wrapper"> <button id="show-results" class="button button__white" data-dismiss="modal"> <span>Voir les résultats</span></button> </div> <div id="modal-selected-options-extra" class="clearfix"> <div id="modal-clear-all"></div> <div class="count-results"></div> </div> </div> </div> </div> </div> </div> <div id="grid-filters" class="d-none d-lg-block clearfix"> <div class="grid-filter"> <label class="grid-filter-label">Secteur</label> <div class="grid-filter-overlay"> <label class="grid-filter-label open">Secteur</label> <div class="filter-placeholder desktop" data-placeholder-for="industry"> <select multiple data-selected-values="" data-taxonomy="criteo-industry" name="industry" data-clear-label="Effacer" data-all-label="Tous"> <option value=".criteo-industry-automotive">Automobile</option> <option value=".criteo-industry-beauty-wellness">Beauté et bien-être</option> <option value=".criteo-industry-consumer-goods">Biens de consommation</option> <option value=".criteo-industry-apparel-and-fashion">Mode et prêt-à-porter</option> <option value=".criteo-industry-food-and-drinks">Produits alimentaires et boissons</option> <option value=".criteo-industry-sports-outdoor">Sports et loisirs</option> <option value=".criteo-industry-travel">Voyages</option> <option value=".criteo-industry-other">Autre</option> </select> </div> </div> </div> <div class="grid-filter"> <label class="grid-filter-label">Région</label> <div class="grid-filter-overlay"> <label class="grid-filter-label open">Région</label> <div class="filter-placeholder desktop" data-placeholder-for="region"> <select multiple data-selected-values="" data-taxonomy="criteo-region" name="region" data-clear-label="Effacer" data-all-label="Tous"> <option value=".criteo-region-apac">APAC</option> <option value=".criteo-region-americas">Continent américain</option> <option value=".criteo-region-emea">EMEA</option> </select> </div> </div> </div> <div class="grid-filter"> <label class="grid-filter-label">Entreprise</label> <div class="grid-filter-overlay"> <label class="grid-filter-label open">Entreprise</label> <div class="filter-placeholder desktop" data-placeholder-for="business"> <select multiple data-selected-values="" data-taxonomy="criteo-business" name="business" data-clear-label="Effacer" data-all-label="Tous"> <option value=".criteo-business-agency">Agence</option> <option value=".criteo-business-data-owner">Data Owner</option> <option value=".criteo-business-publisher">Éditeur </option> <option value=".criteo-business-enterprise">Entreprise</option> <option value=".criteo-business-small-and-medium">Petites et moyennes entreprises</option> <option value=".criteo-business-retail-media">Retail Media</option> </select> </div> </div> </div> <div class="grid-filter"> <label class="grid-filter-label">Solution</label> <div class="grid-filter-overlay"> <label class="grid-filter-label open">Solution</label> <div class="filter-placeholder desktop" data-placeholder-for="solution"> <select multiple data-selected-values="" data-taxonomy="criteo-solution" name="solution" data-clear-label="Effacer" data-all-label="Tous"> <option value=".criteo-solution-customer-acquisition">Acquisition clients</option> <option value=".criteo-solution-audiences">Audiences</option> <option value=".criteo-solution-ad-trust-and-safety">Fiabilité et sécurité des annonces</option> <option value=".criteo-solution-contextual-advertising">Publicité contextuelle</option> <option value=".criteo-solution-video-advertising">Publicités vidéo</option> <option value=".criteo-solution-dynamic-retargeting">Reciblage dynamique</option> <option value=".criteo-solution-retail-media">Retail Media</option> <option value=".criteo-solution-customer-retention">Rétention de la clientèle</option> <option value=".criteo-solution-supply-solutions">Supply Solutions</option> </select> </div> </div> </div> <div class="grid-filter"> <label class="grid-filter-label">Platform</label> <div class="grid-filter-overlay"> <label class="grid-filter-label open">Platform</label> <div class="filter-placeholder desktop" data-placeholder-for="platform"> <select multiple data-selected-values="" data-taxonomy="criteo-platform" name="platform" data-clear-label="Clear" data-all-label="All"> <option value=".criteo-platform-commerce-grid">Commerce Grid</option> <option value=".criteo-platform-commerce-growth">Commerce Growth</option> <option value=".criteo-platform-commerce-max">Commerce Max</option> </select> </div> </div> </div> <div id="grid-sort"> <label class="sort-by">Trier par :</label> <div id="desktop-sort"> <span id="current-sort" data-value="newest">Le plus récent</span> <ul id="sort-drop-down"> <li class='selected'> <span data-value="newest"> <input class="sort-checkbox" type="checkbox">Le plus récent </span> </li> <li > <span data-value="atoz"> <input class="sort-checkbox" type="checkbox">A à Z </span> </li> <li > <span data-value="ztoa"> <input class="sort-checkbox" type="checkbox">Z à A </span> </li> </ul> </div> </div> </div> </div> <div class="container"> <div id="grid-filters-extra" class="d-none d-lg-block clearfix"> <div class="selected-options"></div> <div class="count-results"></div> </div> </div> <div class="container mb-6"> <div class="grid"> <div class="row"><div class="col-md-6 col-lg-4"> <article id="post-19523" class="hoverable clickable success-stories post-19523 type-success-stories status-publish has-post-thumbnail criteo-industry-apparel-and-fashion criteo-region-emea criteo-business-small-and-medium criteo-solution-customer-acquisition criteo-platform-commerce-growth"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2024/03/Bonprix-ss-hero-min.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/bonprix/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2024/03/Bonprix-ss-logo.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">bonprix</h2> <div class="post-summary"><p>Regain de notoriété pour la marque Bonprix et hausse de 60 % du taux de nouveaux clients grâce à la vidéo</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/bonprix/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-19019" class="hoverable clickable success-stories post-19019 type-success-stories status-publish has-post-thumbnail criteo-industry-apparel-and-fashion criteo-region-americas criteo-business-small-and-medium criteo-solution-customer-acquisition criteo-solution-dynamic-retargeting criteo-platform-commerce-growth criteo-topic-ad-tech criteo-topic-commerce-media"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/10/Faherty-ss-hero-min.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/faherty/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/10/Faherty-ss-logo-min.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Faherty</h2> <div class="post-summary"><p>Faherty intensifie sa stratégie d’acquisition à l’approche de l’été</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/faherty/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-18932" class="hoverable clickable success-stories post-18932 type-success-stories status-publish has-post-thumbnail criteo-industry-beauty-wellness criteo-industry-consumer-goods criteo-region-americas criteo-business-retail-media criteo-solution-retail-media criteo-platform-commerce-max"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/09/WMX-Mabaya-Case-Study-image.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/walmart-connect/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/06/ss-logo-Walmart-Mexico.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Walmart Connect</h2> <div class="post-summary"><p>Les marques de Technologie du Sommeil et de Produits de soin des cheveux voient leur performance augmenter grâce à Walmart Connect</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/walmart-connect/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-18925" class="hoverable clickable success-stories post-18925 type-success-stories status-publish has-post-thumbnail criteo-industry-apparel-and-fashion criteo-region-americas criteo-business-agency criteo-solution-customer-acquisition criteo-solution-customer-retention criteo-platform-commerce-growth criteo-topic-ad-tech criteo-topic-commerce-media"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/09/Digitas-ss-hero-min-1.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/digitas/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/09/Digitas-case-study-ss-logo.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Digitas</h2> <div class="post-summary"><p>Une marque de prêt-à-porter prouve la valeur incrémentale générée par Commerce Growth</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/digitas/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-18928" class="hoverable clickable success-stories post-18928 type-success-stories status-publish has-post-thumbnail criteo-industry-other criteo-region-emea criteo-business-small-and-medium criteo-solution-customer-acquisition criteo-solution-video-advertising criteo-platform-commerce-growth criteo-topic-ad-tech criteo-topic-commerce-media"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/09/Money-Fellows-case-study-ss-hero-min.png')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/money-fellows/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/09/Money-Fellows-ss-logo.jpg" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Money Fellows</h2> <div class="post-summary"><p>L’épargne en quelques clics : Money Fellows booste l’acquisition grâce aux annonces automatisées</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/money-fellows/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-18854" class="hoverable clickable success-stories post-18854 type-success-stories status-publish has-post-thumbnail criteo-industry-food-and-drinks criteo-region-americas criteo-business-retail-media criteo-solution-retail-media criteo-platform-commerce-max"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/07/Shipt-ss-hero.jpeg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/shipt-rm-2/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/07/Shipt-Logo.svg" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Shipt</h2> <div class="post-summary"><p>La marque de boisson énergisante voit son taux de réussite augmenter grâce à une stratégie d’enchères compétitives sur Shipt</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/shipt-rm-2/">Lire la suite</a> </article> </div> </div><div class="row"><div class="col featured-block-wraper"> <article id="post-19968" class="featured-blocks hoverable clickable post-18841 success-stories type-success-stories status-publish has-post-thumbnail criteo-industry-other criteo-region-americas criteo-business-publisher criteo-platform-commerce-grid"> <div class="row featured-success-story post-18841 reversed-columns"> <div class="featured-success-story-content col-md-6"> <div class="industry uppercase-labels d-none d-md-block">Autre</div> <div class="logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/07/Slate-ss-logo-1-min.png"/></div> <div class="block-quote no-quote-mark"> <div class="larger-copy">« Nous nous sommes associés à Criteo pour monétiser notre inventaire de façon plus efficace, dans un écosystème sans cookies. et nous sommes ravis des progrès accomplis. Nous poursuivrons nos avancées aux côtés de partenaires stratégiques tels que Criteo pour évoluer sur un nouveau territoire, celui de la publicité personnalisée à forte valeur ajoutée. »</div> <div class="author-and-company">–Molly Gallagher, Senior Manager des revenus programmatiques de Slate</div> </div> </div> <div class="post-featured-image col-md-6 py-4 py-md-0"> <div class="square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/07/Slate-ss-hero-min.jpeg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/slate/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> </div> </div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/slate/">Lire la suite</a> </article> </div> </div><div class="row"><div class="col-md-6 col-lg-4"> <article id="post-18813" class="hoverable clickable success-stories post-18813 type-success-stories status-publish has-post-thumbnail criteo-industry-apparel-and-fashion criteo-region-emea criteo-business-enterprise criteo-solution-customer-acquisition criteo-solution-dynamic-retargeting criteo-solution-customer-retention criteo-platform-commerce-growth criteo-topic-commerce-media"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/07/adidas-ss-hero-min.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/adidas/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/07/adidas-ss-logo-1.svg" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">adidas</h2> <div class="post-summary"><p>adidas élargit sa base clients avec Commerce Growth</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/adidas/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-18806" class="hoverable clickable success-stories post-18806 type-success-stories status-publish has-post-thumbnail criteo-industry-apparel-and-fashion criteo-region-emea criteo-business-enterprise criteo-solution-customer-acquisition criteo-solution-dynamic-retargeting criteo-solution-customer-retention criteo-platform-commerce-growth criteo-topic-commerce-media"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/07/Eastpak-ss-hero-min.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/eastpak/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/07/Eastpak-ss-logo-min.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Eastpak</h2> <div class="post-summary"><p>Always-on et conçue pour durer : la stratégie marketing durable de Eastpak</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/eastpak/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-18481" class="hoverable clickable success-stories post-18481 type-success-stories status-publish has-post-thumbnail criteo-industry-other criteo-region-emea criteo-business-small-and-medium criteo-solution-customer-acquisition criteo-solution-customer-retention criteo-platform-commerce-growth"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/04/Paycell-ss-hero-min.png')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/paycell/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/04/Paycell-ss-logo-min.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Paycell</h2> <div class="post-summary"><p>Paycell acquiert et fidélise de nouveaux clients grâce aux solutions du Commerce Growth</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/paycell/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-18420" class="hoverable clickable success-stories post-18420 type-success-stories status-publish has-post-thumbnail criteo-industry-consumer-goods criteo-industry-food-and-drinks criteo-region-americas criteo-solution-retail-media"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/04/Metro-ss-hero-min-630x420.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/metro-ca/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/04/Metro-ss-logo.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Metro.ca</h2> <div class="post-summary"><p>Un fabricant multi-marques obtient un retour sur investissement élevé sur le site Métro.ca</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/metro-ca/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-18390" class="hoverable clickable success-stories post-18390 type-success-stories status-publish has-post-thumbnail"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/03/Milanuncios-ss-hero-min-630x420.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/milanuncios/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/03/Milanuncios-ss-logo-min.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Milanuncios </h2> <div class="post-summary"><p>Milanuncios booste sa valeur vie client grâce à Commerce Growth</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/milanuncios/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-18339" class="hoverable clickable success-stories post-18339 type-success-stories status-publish has-post-thumbnail"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/02/Neemans-thumbnail-min-630x341.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/neemans/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/02/Neemans-ss-logo.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Neeman's</h2> <div class="post-summary"><p>Neeman’s propose ses chaussures durables aux shoppers grâce à Commerce Growth</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/neemans/">Lire la suite</a> </article> </div> </div><div class="row"><div class="col-md-6 col-lg-4"> <article id="post-18309" class="hoverable clickable success-stories post-18309 type-success-stories status-publish has-post-thumbnail"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/02/Michaels-RM-ss-hero-min-630x420.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/michaels-rm/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/08/Michaels-ss-logo.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Michaels</h2> <div class="post-summary"><p>Une campagne combinant Annonces Display et Produits sponsorisés a généré un ROAS élevé pour une marque de fournitures pour les beaux-arts sur Michaels.com</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/michaels-rm/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-18255" class="hoverable clickable success-stories post-18255 type-success-stories status-publish has-post-thumbnail criteo-industry-food-and-drinks criteo-region-americas criteo-business-retail-media criteo-solution-retail-media criteo-platform-commerce-growth"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/01/Freshop-ss-hero-630x420.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/freshop/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2023/01/Freshop-ss-logo.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Freshop</h2> <div class="post-summary"><p>Croissance à trois chiffres du ROAS d’une grande marque de boissons grâce à une campagne permanente sur Freshop</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/freshop/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-17813" class="hoverable clickable success-stories post-17813 type-success-stories status-publish has-post-thumbnail criteo-industry-other criteo-region-americas criteo-business-retail-media criteo-solution-retail-media criteo-platform-commerce-max"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/09/ss-hero-Lowes-min-630x420.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/lowes-small-appliance/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/09/ss-logo-Lowes.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Lowes.com</h2> <div class="post-summary"><p>Un compétiteur du secteur du petit électroménager triomphe sur Lowes.com</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/lowes-small-appliance/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-17777" class="hoverable clickable success-stories post-17777 type-success-stories status-publish has-post-thumbnail"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/08/Michaels-ss-hero-min-564x630.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/michaels/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/08/Michaels-ss-logo.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Michaels</h2> <div class="post-summary"><p>Le succès du site Michaels.com est dû à une stratégie optimisée de retail media adopté par American Crafts</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/michaels/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-17510" class="hoverable clickable success-stories post-17510 type-success-stories status-publish has-post-thumbnail"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/08/ss-hero-Petenkoiratarvike-min-630x421.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/petenkoiratarvike-fi/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/08/ss-logo-petenkoiratarvike.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Petenkoiratarvike FI</h2> <div class="post-summary"><p>PetenKoiratarvike FI : objectifs d’acquisition atteints grâce aux audiences comportementales</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/petenkoiratarvike-fi/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-17513" class="hoverable clickable success-stories post-17513 type-success-stories status-publish has-post-thumbnail"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/08/ss-hero-Class101-min.png')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/class-101/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/08/ss-logo-Class101.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">CLASS 101</h2> <div class="post-summary"><p>CLASS 101 : objectifs atteints avec Criteo Customer Acquisition</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/class-101/">Lire la suite</a> </article> </div> </div><div class="row"><div class="col featured-block-wraper"> <article id="post-19966" class="featured-blocks hoverable clickable post-19527 success-stories type-success-stories status-publish has-post-thumbnail criteo-industry-beauty-wellness criteo-region-emea criteo-business-enterprise criteo-solution-dynamic-retargeting criteo-platform-commerce-growth"> <div class="row featured-success-story post-19527 "> <div class="featured-success-story-content col-md-6"> <div class="industry uppercase-labels d-none d-md-block">Beauté et bien-être</div> <div class="logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2024/03/SuperPharm-ss-logo.png"/></div> <div class="block-quote no-quote-mark"> <div class="larger-copy">« La plateforme en libre-service de Criteo, ses audiences et ses solutions innovantes en font un partenaire stratégique de premier plan. De même, ses campagnes d’acquisition et de reciblage offrent des stratégies de mix média particulièrement efficaces. Nous sommes très satisfaits des résultats obtenus récemment en combinant l’inventaire des médias sociaux à notre présence sur l’Internet ouvert, et nous sommes impatients de poursuivre notre collaboration avec Criteo. »</div> <div class="author-and-company">–déclare Sebastian Świderski, Digital Marketing Manager chez Super-Pharm</div> </div> </div> <div class="post-featured-image col-md-6 py-4 py-md-0"> <div class="square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2024/03/SuperPharm-ss-hero-min.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/super-pharm/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> </div> </div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/super-pharm/">Lire la suite</a> </article> </div> </div><div class="row"><div class="col-md-6 col-lg-4"> <article id="post-17492" class="hoverable clickable success-stories post-17492 type-success-stories status-publish has-post-thumbnail"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/07/ss-hero-eBay-Kleinanzeigen-min-630x420.jpeg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/ebay-kleinanzeigen/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/07/ss-logo-eBay-Kleinanzeigen-transparent.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">eBay Kleinanzeigen</h2> <div class="post-summary"><p>eBay Kleinanzeigen favorise l’économie circulaire en boostant son audience adressable</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/ebay-kleinanzeigen/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-17454" class="hoverable clickable success-stories post-17454 type-success-stories status-publish has-post-thumbnail"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/07/ss-hero-Aventon-Bike-scaled-e1656426501980-630x361.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/aventon/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/07/Aventon-ss-logo-black.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Aventon</h2> <div class="post-summary"><p>Aventon accélère son ROAS en couplant ses campagnes full funnel</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/aventon/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-17250" class="hoverable clickable success-stories post-17250 type-success-stories status-publish has-post-thumbnail criteo-industry-beauty-wellness criteo-region-americas criteo-business-enterprise criteo-solution-retail-media"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/06/ss-hero-Walmart-Mexico-min-630x419.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/walmart-mexico/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/06/ss-logo-Walmart-Mexico.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Walmart Mexico</h2> <div class="post-summary"><p>Une marque de beauté dépasse son objectif de ROAS et d’impressions chez Walmart Mexique</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/walmart-mexico/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-17245" class="hoverable clickable success-stories post-17245 type-success-stories status-publish has-post-thumbnail criteo-region-emea criteo-business-retail-media"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/06/ss-hero-Venatus-min-630x354.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/venatus/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> <div class="company-logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/06/ss-logo-Venatus-Media.png" /></div> </div> <div class="post-content"> <h2 class="uppercase-labels">Venatus</h2> <div class="post-summary"><p>Venatus booste le chiffre d’affaires de ses éditeurs grâce aux enchères directes</p></div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/venatus/">Lire la suite</a> </article> </div> <div class="col-md-6 col-lg-4"> <article id="post-17233" class="hoverable clickable success-stories post-17233 type-success-stories status-publish has-post-thumbnail"> <div class="post-header square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2022/05/ss-hero-omnicom-media-group-min-630x441.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' 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