Dynamic Creative Optimization+

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sidebar-one-column" > <div class="container"> <div class="row"> <div class="col-lg-4 offset-lg-1"> <div class="intro-block desc-font-size__larger "> <h2 class="h3 title">Les avantages de DCO+</h2> <div class="description"><p>Grâce à l’optimisation par IA, chaque shopper reçoit l’annonce la plus percutante par rapport à son profil. L’assurance d’atteindre vos objectifs marketing, sans exception.</p> </div> </div> </div> <div class="col-lg-5 offset-lg-1"> <div class="row"> <div class="col-12"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2021/06/DCO-Icon-01.svg) !important;"></span> <h3>Gagnez du temps sur vos campagnes </h3> <div class="description list-style-checkmark"><p>Accélérez le temps de mise sur le marché grâce à des formats réactifs, qui s’appuient sur les éléments de votre marque. Chaque annonce est enrichie par des données pertinentes et redimensionnée pour une visibilité maximale.</p> </div> </div> </div> <div class="col-12"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2021/06/DCO-Icon-02.svg) !important;"></span> <h3>Une personnalisation en temps réel</h3> <div class="description list-style-checkmark"><p>Créez l’annonce idéale pour chaque consommateur grâce à une sélection en temps réel des éléments de conception et des produits, à partir de plus de 120 signaux d’intention d’achat. 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Jetez un œil aux annonces de nos clients dans notre <a href="https://www.criteo.com/fr/ad-gallery/">Galerie d’annonces</a>.</p> </div> </div> </div> </div> <div class="row details-row first last even"> <div class="col-lg-10 offset-lg-1"> <div class="row content-row align-items-center"> <div class="column-left col-lg-6"> <img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2021/06/DCO-Image-01.svg" alt=""> </div> <div class="column-right col-lg-6"> <div class="column-right-content"> <div class="description list-style-checkmark"><h3>Dynamic</h3> <p>Personnalisez les produits pour chaque utilisateur en fonction de ses centres d’intérêt. Résultats : + 80 % de taux de clic et + 150 % de taux de conversion par rapport à une campagne publicitaire uniquement axée sur des visuels.</p> <h3>Showcase</h3> <p>Attirez visuellement l’attention des consommateurs à l’aide de vidéos ou de visuels qui racontent une histoire autour de vos meilleures ventes, des nouveautés ou des produits sélectionnés.</p> <h3>Adaptative</h3> <p>Créez des annonces percutantes à partir d’une poignée d’éléments. Idéales pour les marques proposant un service ou une gamme restreinte de produits, les annonces adaptatives touchent 18 % de domaines en plus, génèrent +14 % de taux de clic et +30 % de retour sur dépenses publicitaires par rapport à une campagne publicitaire uniquement axée sur des visuels.</p> </div> </div> </div> </div> </div> </div> </div> </section> <script> jQuery(function() { jQuery('.add-box.match-height').matchHeight(); }); </script><style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font{font-weight:500}.body-lc-semibold-font{font-weight:600}.bnw-filters{filter:grayscale(100) brightness(1) contrast(2);mix-blend-mode:multiply}@media (max-width:991.98px){.layout__cta_block .button{margin-top:24px}}.layout__cta_block h1,.layout__cta_block h2,.layout__cta_block h3,.layout__cta_block h4,.layout__cta_block p{color:#fff}.layout__cta_block h1 span,.layout__cta_block h2 span,.layout__cta_block h3 span,.layout__cta_block h4 span,.layout__cta_block p span{color:#fff!important}.layout__cta_block a{text-decoration:underline}.layout__cta_block h1,.layout__cta_block h2,.layout__cta_block h3,.layout__cta_block h4{margin-bottom:24px}.layout__cta_block p:last-of-type{margin-bottom:0}@media (min-width:992px){.layout__cta_block #cta_block_right{display:-ms-flexbox;display:flex;-ms-flex-align:center;align-items:center;-ms-flex-pack:center;justify-content:center}}.layout__cta_block.steel{background-color:#d3d6e5!important}.layout__cta_block.steel h1,.layout__cta_block.steel h1 span,.layout__cta_block.steel h2,.layout__cta_block.steel h2 span,.layout__cta_block.steel h3,.layout__cta_block.steel h3 span,.layout__cta_block.steel h4,.layout__cta_block.steel h4 span,.layout__cta_block.steel p,.layout__cta_block.steel p span{color:#000!important}.layout__cta_block.steel button{background-color:#2a2974!important;color:#fff!important;border:none}.layout__cta_block.steel button .arrow-2023{background-image:url(/wp-content/themes/criteo2017/img/arrow-2023-white.svg)}.layout__cta_block.steel button:hover{background-color:#fff!important;color:#000!important}.layout__cta_block.steel button:hover .arrow-2023{background-image:url(/wp-content/themes/criteo2017/img/arrow-2023-black.svg)}</style><style>@media (max-width: 767px) {#sID-3{ margin-top: -160px !important;}}</style> <div class="container slightly-wider"> <section ID="sID-3" class="layout__cta_block customizable Sunrise" style=" margin-top: -105px;" > <div class="align-items-center d-flex"> <div class="container"> <div class="row"> <div class="col-12 col-lg-8 offset-lg-0"> <h4>Cap sur la croissance !</h4> <p>Trouvez vos meilleurs clients, attirez leur attention en diffusant les annonces les plus pertinentes, et atteignez vos objectifs commerciaux. Criteo Commerce Growth est à vos côtés pour créer des campagnes publicitaires qui font grimper vos ventes en flèche et développent votre clientèle.</p> </div> <div id="cta_block_right" class="col-12 mt-3 col-lg-4 mt-lg-0"> <a class=' has-arrow' data-id=__button href='https://www.criteo.com/fr/talk-to-an-expert/' ><button class=' button button__light'><span>Ça m’intéresse</span><span class='arrow-2023'></span></button></a> </div> </div> </div> </div> </section> </div> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font{font-weight:500}.body-lc-semibold-font{font-weight:600}.bnw-filters{filter:grayscale(100) brightness(1) contrast(2);mix-blend-mode:multiply}.layout__block_links .intro-block{margin-bottom:48px}@media (max-width:991.98px){.layout__block_links .text-center{text-align:left!important}}.layout__block_links .block{margin-bottom:30px}.layout__block_links .block .uppercase-labels{color:#006cd6}.layout__block_links .block .description ul{padding-left:24px;list-style:none}.layout__block_links .block .description ul li{margin-bottom:5px;position:relative}.layout__block_links .block .description ul li:last-of-type{margin-bottom:0}.layout__block_links .block .description ul li:before{position:absolute;top:12px;left:-20px;content:"";background:#000;border-radius:3px;width:3px;height:3px}.layout__block_links .block .description p:last-of-type{margin-bottom:0}.layout__block_links.gray_uppercase_labels .uppercase-labels{color:#000;font-size:17px;letter-spacing:0;text-transform:none}.layout__block_links.gray_uppercase_labels .description{color:#000}</style> <section ID="sID-4" class="layout__block_links customizable" > <div class="container"> <div class="row"> <div class="col-lg-6 offset-lg-3 text-center"> <div class="intro-block no-description "> <h2 class="h4 title">Nos solutions boostées par DCO+</h2> </div> </div> </div> <div class="row columns"> <div class="col-md-6"> <div class="block match-height clickable"> <h3 class="uppercase-labels">DYNAMIC RETARGETING</h3> <div class="description"><p>DCO+ est au cœur de notre solution de retargeting dynamique. À chaque annonce, DCO+ détermine le meilleur design pour chaque appareil, chaque contexte et stade du parcours d’achat du shopper, afin de maximiser l’impact des annonces vidéo et des affichages.</p> </div> <div class="link-arrow">⟶</div> <a class="overlay-link" href="https://www.criteo.com/fr/solutions/criteo-dynamic-retargeting/"></a> </div> </div> <div class="col-md-6"> <div class="block match-height clickable"> <h3 class="uppercase-labels">RETAIL MEDIA POUR LES MARQUES</h3> <div class="description"><p>En déterminant la présentation, l’aspect et l’emplacement qui généreront le plus de clics sur les sites des retailers, DCO+ alimente Criteo Sponsored Products pour proposer des annonces personnalisées, qui maximisent le chiffre d’affaires.</p> </div> <div class="link-arrow">⟶</div> <a class="overlay-link" href="https://www.criteo.com/fr/products/retail-media-for-brands/"></a> </div> </div> </div> </div> </section> </div> 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