Dynamic Retargeting | DE

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.icon{height:105px;width:105px;display:inline-block;background-size:cover;background-repeat:no-repeat;background-position:50%;margin-bottom:8px}@media (-ms-high-contrast:none){.layout__product_details_2 .box .icon{background-size:cover!important;background-repeat:no-repeat!important;background-position:50%!important}}.layout__product_details_2 .box h3{font-size:17px;line-height:27px;margin-bottom:16px}.layout__product_details_2 .box .learn-more{display:inline-block;margin-top:24px;margin-bottom:16px;color:#006cd6}@media (min-width:768px){.layout__product_details_2 .box .learn-more{margin-top:32px;margin-bottom:24px}}.layout__product_details_2 .box .learn-more:hover{opacity:.7}.layout__product_details_2.below-the-intro-white .box{margin-bottom:20px;background:#fff;padding:20px 20px 32px}@media (min-width:768px){.layout__product_details_2.below-the-intro-white .box{margin-bottom:30px;padding:40px 40px 48px}}</style> <section ID="how-it-works" class="layout__product_details_2 customizable sidebar-two-columns" style=" padding-top: 68px;" > <div class="container"> <div class="row"> <div class="col-lg-3 offset-lg-1"> <div class="intro-block no-description desc-font-size__larger "> <div class="uppercase-labels caption mb-stack-4">SO FUNKTIONIERT ES</div> <h2 class="h3 title">So unterstützt Criteo Dynamic Retargeting euer Geschäft</h2> </div> </div> <div class="col-lg-6 offset-lg-1"> <div class="row"> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/de/wp-content/uploads/sites/3/2021/06/Dynamic-Retargeting-01.svg) !important;"></span> <h3>Ihr erzielt mehr Sales und Profitabilität.</h3> <div class="description list-style-checkmark"><p>Die richtige Ad im richtigen Moment der Customer Journey: Über einen kleinen, maßgeschneiderten Code auf eurer Webseite kann die Criteo AI Engine das Engagement der Käufer beobachten <a href="https://www.criteo.com/de/technology/product-recommendations/">und ihnen genau die richtigen Produkte empfehlen</a>.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/de/wp-content/uploads/sites/3/2021/06/Dynamic-Retargeting-02.svg) !important;"></span> <h3>Ihr sprecht Käufer über Premium-Publisher an.</h3> <div class="description list-style-checkmark"><p>Mit Criteo erhaltet ihr Zugang zum besten verfügbaren Ad-Inventar. Tausende Top-Publisher weltweit nutzen bereits unser offenes Commerce-Media-Ökosystem: So erzielt ihr bessere Platzierungen eurer Ads auf den führenden Websites.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/de/wp-content/uploads/sites/3/2021/06/Dynamic-Retargeting-03.svg) !important;"></span> <h3>Käufer kehren zurück auf eure Website – und kaufen.</h3> <div class="description list-style-checkmark"><p>Mehr Umsatz <a href="https://www.criteo.com/de/blog/darum-sollten-alle-retailer-retargeting-einsetzen/">mit Usern, die zuvor eure Website verlassen haben, ohne etwas zu kaufen</a>: Personalisierte Angebote zum richtigen Zeitpunkt und im richtigen Format holen diese Käufer zurück.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/de/wp-content/uploads/sites/3/2021/06/Dynamic-Retargeting-04.svg) !important;"></span> <h3>Ihr schöpft das Potenzial eures Budgets wirklich aus!</h3> <div class="description list-style-checkmark"><p>Legt Gebote fest, die auf dem Wert des jeweiligen Käufers für euch basieren. Die Predictive Bidding-Technologie prognostiziert genau das Engagement, die Conversion-Wahrscheinlichkeit und den Warenkorbwert jedes Käufers, um so aus jedem Werbe-Euro das Optimum herauszuholen.</p> </div> </div> </div> </div> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font,.layout__feature_list .feature .subtitle{font-weight:500}.body-lc-semibold-font{font-weight:600}.layout__feature_list .intro-block{margin-bottom:48px}@media (max-width:991.98px){.layout__feature_list .text-center{text-align:left!important}}.layout__feature_list .feature{margin-bottom:32px;padding-left:30px}.layout__feature_list .feature .subtitle{font-size:17px;margin-bottom:8px;color:#000;position:relative}.layout__feature_list .feature .subtitle:before{position:absolute;content:"";width:14px;height:10px;top:6px;left:-29px;background-image:url(/wp-content/themes/criteo2017/img/list-checkmark.svg);background-size:contain;background-repeat:no-repeat}</style> <section ID="what-we-offer" class="layout__feature_list customizable Light_Smoke" > <div class="container"> <div class="row"> <div class="col-lg-6 offset-lg-3 text-center"> <div class="intro-block "> <div class="uppercase-labels caption mb-stack-4">DAS BIETEN WIR AN</div> <h2 class="h4 title">Der Turbo für mehr Conversions auf allen Kanälen</h2> <div class="description"><p>Mit Criteo Dynamic Retargeting generiert ihr mehr Sales oder Anmeldungen und sorgt so für einen positiven ROAS.</p> </div> </div> </div> </div> <div class="row"> <div class="col-md-6"> <div class="feature match-height"> <h3 class="subtitle">Retargeting von Käufern mit maßgeschneiderter Videowerbung</h3> <div class="description">Mit attraktiver, on demand generierter Videowerbung erreicht ihr Kunden im großen Maßstab und präsentiert eure Produkte im gesamten Web.</div> </div> </div> <div class="col-md-6"> <div class="feature match-height"> <h3 class="subtitle">Mehr Kunden gewinnen</h3> <div class="description">Unsere direkte Partnerschaft mit Tausenden von Publishern ermöglicht euch maximale Reichweite und erstklassige Sichtbarkeit – und zwar im Web, mobil und auch auf Social Media.</div> </div> </div> <div class="col-md-6"> <div class="feature match-height"> <h3 class="subtitle">Kontinuierliche Optimierung durch Machine Learning</h3> <div class="description">Unser Machine Learning verbessert die Performance eurer Kampagnen kontinuierlich.</div> </div> </div> <div class="col-md-6"> <div class="feature match-height"> <h3 class="subtitle">Mit Käufern über Geräte hinweg in Verbindung bleiben</h3> <div class="description">Die Käufer lassen sich individuell und nahtlos über Endgeräte, Apps und Websites hinweg mit Werbung ansprechen – dank unserer Shopper-Daten von 700 Millionen aktiven Nutzern pro Tag.</div> </div> </div> <div class="col-md-6"> <div class="feature match-height"> <h3 class="subtitle">Käufer entdecken Produkte, die sie noch nicht gesehen haben</h3> <div class="description">Oft ist das Produkt, das gekauft wird, nicht das, wonach ein Käufer ursprünglich gesucht hat. Die Criteo AI Engine kann vorhersagen, welche Dinge Usern vielleicht gefallen, und ihnen so für sie besonders relevante Angebote zeigen.</div> </div> </div> <div class="col-md-6"> <div class="feature match-height"> <h3 class="subtitle">Käufer mit maßgeschneiderten, für sie relevanten Botschaften ansprechen</h3> <div class="description">Durch das Machine Learning von Criteo könnt ihr alle Elemente eurer Ads personalisieren und so eine Erfahrung schaffen, mit der ihr Käufer generiert. Mit DCO+ erzeugt ihr Brand-gerechte Banner und steigert so die Performance eurer Kampagnen.</div> </div> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font,.layout__feature_list .feature .subtitle{font-weight:500}.body-lc-semibold-font{font-weight:600}@media (max-width:991.98px){.layout__feature_list .text-center{text-align:left!important}}.layout__feature_list .feature{margin-bottom:32px;padding-left:30px}.layout__feature_list .feature .subtitle{font-size:17px;margin-bottom:8px;color:#000;position:relative}.layout__feature_list .feature .subtitle:before{position:absolute;content:"";width:14px;height:10px;top:6px;left:-29px;background-image:url(/wp-content/themes/criteo2017/img/list-checkmark.svg);background-size:contain;background-repeat:no-repeat}</style> <section ID="results-that-matter" class="layout__featured_block customizable" > <div class="container"> <div class="row"> <div class="col-lg-6 offset-lg-3 text-center"> </div> </div> <div class="row new-theme-2020"><div class="col featured-block-wraper"> <article id="post-13644" class="featured-blocks hoverable clickable post-11920 success-stories type-success-stories status-publish criteo-industry-consumer-goods criteo-region-americas criteo-business-enterprise criteo-solution-dynamic-retargeting criteo-platform-commerce-growth"> <div class="row featured-success-story post-11920 reversed-columns"> <div class="featured-success-story-content col-md-6"> <div class="industry uppercase-labels d-none d-md-block">Konsumgüter</div> <div class="logo"><img src="https://www.criteo.com/de/wp-content/uploads/sites/3/2019/10/ss-logo-Le-Creuset-min-e1574794741874.png"/></div> <div class="block-quote "> <div class="larger-copy">„Wir konzentrieren uns auf die Maximierung des Lower Funnels und auf die Menschen, die unsere Brand bereits kennen. Mit der Hilfe von Criteo sprechen wir diese Konsumenten erneut an und stellen so sicher, dass wir ihnen im Gedächtnis bleiben. Der nächste Schritt ist dann die Neukundengewinnung. Es geht darum, digital zu wachsen und unsere Reichweite auch über den Kreis unserer treuen Kunden hinaus zu vergrößern.“</div> <div class="author-and-company">–Andy Denton, Leiter der E-Commerce-Strategie und -Optimierung des Unternehmens</div> </div> </div> <div class="post-featured-image col-md-6 py-4 py-md-0"> <div class="square-bg-image" style="background-image: url('https://www.criteo.com/de/wp-content/uploads/sites/3/2019/10/ss-hero-Le-Creuset-min.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/de/success-stories/le-creuset/' ><button class=' button button__thumbnail'><span>Weiterlesen</span><span class='arrow-2023'></span></button></a> </div> </div> </div> </div> <a class="article-link" href="https://www.criteo.com/de/success-stories/le-creuset/">Weiterlesen</a> </article> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font{font-weight:500}.body-lc-semibold-font{font-weight:600}@media (max-width:991.98px){.layout__cta_block .button{margin-top:24px}}.layout__cta_block h1,.layout__cta_block h2,.layout__cta_block h3,.layout__cta_block h4,.layout__cta_block p{color:#fff}.layout__cta_block h1 span,.layout__cta_block h2 span,.layout__cta_block h3 span,.layout__cta_block h4 span,.layout__cta_block p span{color:#fff!important}.layout__cta_block a{text-decoration:underline}.layout__cta_block h1,.layout__cta_block h2,.layout__cta_block h3,.layout__cta_block h4{margin-bottom:24px}.layout__cta_block p:last-of-type{margin-bottom:0}@media (min-width:992px){.layout__cta_block #cta_block_right{display:-ms-flexbox;display:flex;-ms-flex-align:center;align-items:center;-ms-flex-pack:center;justify-content:center}}.layout__cta_block.steel{background-color:#d3d6e5!important}.layout__cta_block.steel h1,.layout__cta_block.steel h1 span,.layout__cta_block.steel h2,.layout__cta_block.steel h2 span,.layout__cta_block.steel h3,.layout__cta_block.steel h3 span,.layout__cta_block.steel h4,.layout__cta_block.steel h4 span,.layout__cta_block.steel p,.layout__cta_block.steel p span{color:#000!important}.layout__cta_block.steel button{background-color:#2a2974!important;color:#fff!important;border:none}.layout__cta_block.steel button .arrow-2023{background-image:url(/wp-content/themes/criteo2017/img/arrow-2023-white.svg)}.layout__cta_block.steel button:hover{background-color:#fff!important;color:#000!important}.layout__cta_block.steel button:hover .arrow-2023{background-image:url(/wp-content/themes/criteo2017/img/arrow-2023-black.svg)}</style><style>@media (max-width: 767px) {#sID-5{ padding-top: 54px !important; padding-bottom: 54px !important;}}</style> <div class="container slightly-wider"> <section ID="sID-5" class="layout__cta_block customizable Sunrise" style=" padding-top: 54px; padding-bottom: 54px;" > <div class="align-items-center d-flex"> <div class="container"> <div class="row"> <div class="col-12 col-lg-8 offset-lg-0"> <h4>Erzeugt jetzt mehr Wachstum im Unternehmen!</h4> <p>Findet eure besten Kunden, sprecht sie mit der perfekten Ad an und setzt eure Unternehmensziele erfolgreich um. Criteo Commerce Growth schafft Werbekampagnen, mit denen ihr eure Sales steigert und Kunden gewinnt.</p> </div> <div id="cta_block_right" class="col-12 mt-3 col-lg-4 mt-lg-0"> <a class=' has-arrow' data-id=__button href='https://www.criteo.com/de/talk-to-an-expert/' ><button class=' button button__light'><span>Jetzt loslegen </span><span class='arrow-2023'></span></button></a> </div> </div> </div> </div> </section> </div> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font{font-weight:500}.body-lc-semibold-font{font-weight:600}.layout__block_links .intro-block{margin-bottom:48px}@media (max-width:991.98px){.layout__block_links .text-center{text-align:left!important}}.layout__block_links .block{margin-bottom:30px}.layout__block_links .block .uppercase-labels{color:#006cd6}.layout__block_links .block .description ul{padding-left:24px;list-style:none}.layout__block_links .block .description ul li{margin-bottom:5px;position:relative}.layout__block_links .block .description ul li:last-of-type{margin-bottom:0}.layout__block_links .block .description ul li:before{position:absolute;top:12px;left:-20px;content:"";background:#000;border-radius:3px;width:3px;height:3px}.layout__block_links .block .description p:last-of-type{margin-bottom:0}.layout__block_links.gray_uppercase_labels .uppercase-labels{color:#000;font-size:17px;letter-spacing:0;text-transform:none}.layout__block_links.gray_uppercase_labels .description{color:#000}</style> <section ID="sID-6" class="layout__block_links customizable" > <div class="container"> <div class="row"> <div class="col-lg-6 offset-lg-3 text-center"> <div class="intro-block no-description "> <h2 class="h4 title">Auch für euch interessant</h2> </div> </div> </div> <div class="row columns"> <div class="col-md-6 col-lg-4"> <div class="block match-height clickable"> <h3 class="uppercase-labels">CUSTOMER ACQUISITION</h3> <div class="description"><p>Unser leistungsstarkes Machine Learning identifiziert potenzielle Neukunden anhand ihres Einkaufsverhaltens, ihrer Browsing-Journeys und ihrer individuellen Interessen. So steigert ihre die Conversion-Rate von neuen Kunden.</p> </div> <div class="link-arrow">⟶</div> <a class="overlay-link" href="https://www.criteo.com/de/solutions/customer-acquisition/"></a> </div> </div> <div class="col-md-6 col-lg-4"> <div class="block match-height clickable"> <h3 class="uppercase-labels">AUDIENCE MATCH</h3> <div class="description"><p>Sprecht einen noch größeren Anteil eurer Kundenbasis erfolgreich an – mit Dynamic Ads im Web, mobil und in Apps.</p> </div> <div class="link-arrow">⟶</div> <a class="overlay-link" href="https://www.criteo.com/de/products/criteo-audience-match/"></a> </div> </div> <div class="col-md-6 col-lg-4"> <div class="block match-height clickable"> <h3 class="uppercase-labels">RETAIL MEDIA FÜR BRANDS</h3> <div class="description"><p>Mit unserer integrierten Plattform für den Einkauf von Retail Media in großem Maßstab schafft ihr Awareness und steigert die Produkt-Sales auf den Websites führender Retailer.</p> </div> <div 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