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</div> <div class="right"> <a id="search-trigger" href="#" role="button" arria-pressed="false" aria-label="Open search"></a> <div class="dropdown"> <div class="dropdown-wrapper"> <a id="language-dropdown-trigger" role="button" arria-pressed="false" aria-label="Change language"> de </a> </div> <ul> <li class="active"> <a href="https://www.criteo.com/de/privacy/"> Deutsch </a> </li> <li class=""> <a href="https://www.criteo.com/privacy/"> English </a> </li> <li class=""> <a href="https://www.criteo.com/es/privacy/"> Español </a> </li> <li class=""> <a href="https://www.criteo.com/fr/privacy/"> Français </a> </li> <li class=""> <a href="https://www.criteo.com/it/privacy/"> Italiano </a> </li> <li class=""> <a href="https://www.criteo.com/pl/"> Polski </a> </li> <li class=""> <a href="https://www.criteo.com/br/privacy/"> Português </a> </li> <li class=""> <a href="https://www.criteo.com/ru/privacy/"> Pусский </a> </li> <li class=""> <a href="https://www.criteo.com/kr/privacy/"> 한국어 </a> 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class="d-xl-none mobile-nav-dialog"> <div class="container"> <div class="mobile-nav-top"> <div class="mobile-mega-menu"> <ul id="mobile-menu" class="nav-links"> <li class="main-menu-item"> <a class="main-menu-item-link" > <span class="main-menu-item-title">Plattform<span class="arrow-2023"></span></span> </a> <div class="submenu-groups"> <div class="back-button close-submenu-groups">Zurück</div> <div class="submenu-group"> <div class="back-button close-submenu-group">Zurück</div> <div class="submenu-title-wrapper"> <div class="submenu-title-wrapper-inner"> <span class="submenu-title pseudo-link">Plattform<span class="arrow-2023"></span></span> </div> <div class="submenu-description">Werbung & Monetarisierung für Marketer und Media Owner</div> </div> <div class="submenu-items"> <ul class="submenu"> <li class="submenu-item with-arrow full-width"> <a class="submenu-item-link" href="https://www.criteo.com/de/platform/commerce-media-platform/" target="_self" > <span 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Phase der Customer Journey</div> </div> <div class="submenu-items"> <ul class="submenu"> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/solutions/customer-acquisition/" target="_self" > <span class="submenu-item-title">Kundengewinnung</span> <span class="description">Menschen erreichen, die euch nicht kennen, sich aber wahrscheinlich für euch interessieren</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/solutions/customer-retention/" target="_self" > <span class="submenu-item-title">Kundenbindung</span> <span class="description">Den Lifetime Value von Menschen erhöhen, die euch kennen</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/solutions/criteo-dynamic-retargeting/" target="_self" > <span class="submenu-item-title">Dynamic Retargeting</span> <span class="description">Mehr Conversions erzielen bei Kunden, die euch kennen – mit 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</div></div> <div class="submenu-group"> <div class="back-button close-submenu-group">Zurück</div> <div class="submenu-title-wrapper"> <div class="submenu-title-wrapper-inner"> <span class="submenu-title pseudo-link">Retail Media<span class="arrow-2023"></span></span> </div> <div class="submenu-description">Aktivierungs- und Monetarisierungslösungen für Brands, Agenturen und Retailer</div> </div> <div class="submenu-items"> <ul class="submenu"> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/solutions/retail-media-platform/" target="_self" > <span class="submenu-item-title">Retail Media</span> <span class="description">Shopper erreichen und konvertieren – mit relevanten Ads am digitalen PoS</span> </a> </li> </ul> </div></div> </div> </li> <li class="main-menu-item"> <a class="main-menu-item-link" > <span class="main-menu-item-title">Ressourcen<span class="arrow-2023"></span></span> </a> <div class="submenu-groups"> <div class="back-button close-submenu-groups">Zurück</div> <div class="submenu-group"> <div class="back-button close-submenu-group">Zurück</div> <div class="submenu-title-wrapper"> <div class="submenu-title-wrapper-inner"> <span class="submenu-title pseudo-link">Allgemeines<span class="arrow-2023"></span></span> </div> <div class="submenu-description">Insights, Fortbildung, Criteo-News und mehr</div> </div> <div class="submenu-items"> <ul class="submenu"> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/resources/" target="_self" > <span class="submenu-item-title">Ressourcen-Center</span> <span class="description">Reports, Leitfäden, Webinare und mehr für eure Werbestrategie</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/blog/" target="_self" > <span class="submenu-item-title">Blog</span> <span class="description">Insights und Kommentare zu Commerce Media und digitaler Werbung</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/success-stories/" target="_self" > <span class="submenu-item-title">Success Stories</span> <span class="description">So erreichen andere ihre Ziele mit Criteo</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/consumer-insights-dashboard/" target="_self" > <span class="submenu-item-title">Konsumententrends</span> <span class="description">Die neuesten Konsumdaten für 20 Länder und >600 Produktkategorien</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/digital-advertising-glossary/" target="_self" > <span class="submenu-item-title">Glossar</span> <span class="description">Die gebräuchlichsten Begriffe in der digitalen Werbung</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/solutions/addressability/" target="_self" > <span class="submenu-item-title">Adressierbarkeit</span> <span class="description">Weitere Informationen zu unserer mehrgleisigen Strategie für die Adressierbarkeit des Ökosystems</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/help-center/" target="_self" > <span class="submenu-item-title">Help Center</span> <span class="description">FAQs, Leitfäden und mehr für optimale Criteo-Kampagnen</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/events/" target="_self" > <span class="submenu-item-title">Events</span> <span class="description">Trefft uns dort!</span> </a> </li> </ul> </div></div> <div class="submenu-group"> <div class="back-button close-submenu-group">Zurück</div> <div class="submenu-title-wrapper"> <div class="submenu-title-wrapper-inner"> <span class="submenu-title pseudo-link">Creative Formats<span class="arrow-2023"></span></span> </div> <div class="submenu-description">Werbeformate und eine Galerie mit realen Beispielen</div> </div> <div class="submenu-items"> <ul class="submenu"> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/digital-ad-formats/" target="_self" > <span class="submenu-item-title">Formate für digitale Ads</span> <span class="description">Unsere Ad-Formate für Video, Adaptive, Rich Media und mehr</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/ad-gallery/" target="_self" > <span class="submenu-item-title">Ad Gallery</span> <span class="description">Praxis-Beispiele für eine Vielzahl von Formaten, Branchen und Regionen</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/technology/dco/" target="_self" > <span class="submenu-item-title"> Dynamic Creative Optimization+</span> <span class="description">Echtzeit-Entscheidungen zu Creatives, die dafür sorgen, dass eure Ads gesehen werden </span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/solutions/ad-trust-and-safety/" target="_self" > <span class="submenu-item-title">Werbesicherheit &amp; Vertrauen</span> <span class="description">Das Maximum an Qualität und Performance sicherstellen</span> </a> </li> </ul> </div></div> </div> </li> <li class="main-menu-item"> <a class="main-menu-item-link" > <span class="main-menu-item-title">Über Criteo<span class="arrow-2023"></span></span> </a> <div class="submenu-groups submenu-open"> <div class="back-button close-submenu-groups">Zurück</div> <div class="submenu-group open"> <div class="back-button close-submenu-group close-submenu-group-and-groups">Zurück</div> <div class="submenu-title-wrapper"> <div class="submenu-title-wrapper-inner"> <span class="submenu-title pseudo-link">Über Criteo<span class="arrow-2023"></span></span> </div> </div> <div class="submenu-items"> <ul class="submenu"> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/company/" target="_self" > <span class="submenu-item-title">Unternehmen</span> <span class="description">Criteo kennenlernen</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://criteo.investorroom.com/" target="_blank" > <span class="submenu-item-title">Investoren</span> <span class="description">Informationen für Investoren</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/news/" target="_self" > <span class="submenu-item-title">In den Medien</span> <span class="description">Pressemitteilungen und Erwähnungen</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://careers.criteo.com/en/working-at-criteo/diversity-inclusion/" target="_blank" > <span class="submenu-item-title">Diversität, Gleichstellung &amp; Inklusion</span> <span class="description">Unsere DEI-Säulen, Ziele und mehr</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/sustainability/" target="_self" > <span class="submenu-item-title">Nachhaltigkeit</span> <span class="description">Unser Ansatz für eine nachhaltige Zukunft</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/product-ethics/" target="_self" > <span class="submenu-item-title">Produkt-Ethik</span> <span class="description">So stellen wir ethische Werbung sicher</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://careers.criteo.com/en/" target="_blank" > <span class="submenu-item-title">Arbeiten für Criteo</span> <span class="description">Eure Chancen erkunden</span> </a> </li> </ul> </div></div> </div> </li> </ul> </div> <div class="mobile-search"> <form method="get" id="searchformMobile" action="https://www.criteo.com/de/" role="search"> <div class="input-group"> <label for="search-mobile" class="sr-only">Search for:</label> <input id="search-mobile" class="field form-control aa-input" name="s" type="text" placeholder="Suchen ..." autocomplete="off" spellcheck="false" dir="auto"> <button class="input-group-addon mobile-button-search"> <span class="sr-only">Search</span><i class="fa fa-search" aria-hidden="true"></i> </button> </div> </form> </div> </div> <div class="mobile-nav-bottom"> <div class="mobile-language-menu"> <div class="select-wrapper"> <label for="mobileLanguageSelect" class="sr-only">Select your Language</label> <select id="mobileLanguageSelect" class="_openup" onchange="onMobileLanguageSelect('')" aria-labelledby="mobileLanguageSelect"> <option value="https://www.criteo.com/de/privacy/" selected="selected">Deutsch</option><option value="https://www.criteo.com/privacy/" >English</option><option value="https://www.criteo.com/es/privacy/" >Español</option><option value="https://www.criteo.com/fr/privacy/" >Français</option><option value="https://www.criteo.com/it/privacy/" >Italiano</option><option value="https://www.criteo.com/pl/" >Polski</option><option value="https://www.criteo.com/br/privacy/" >Português</option><option value="https://www.criteo.com/ru/privacy/" >Pусский</option><option value="https://www.criteo.com/kr/privacy/" >한국어</option><option value="https://www.criteo.com/cn/privacy/" >中文</option><option value="https://www.criteo.com/jp/privacy/" >日本語</option> </select> </div> </div> <div class="buttons"> <a class="link-style" href="https://www.criteo.com/de/login/" target="_self"> Mein Account </a> <a class="button-style" href="https://www.criteo.com/de/talk-to-an-expert/" target="_self"> Jetzt loslegen </a> </div> </div> </div> </div> <div class="privacy-hero py-6 mb-4"> <div class="container"> <h1 class="h2 page-title">Datenschutzrichtlinie</h1> </div> </div> <div id="basic-page" class="layout-mode-privacy-2019 bg--light-smoke py-5 pb-lg-6"> <div class="container"> <div class="row"> <div class="col-sm-12 col-lg-4 col-xl-3"> <div id="basic-page-sidebar-left"> <div id="table-of-contents"> <h2 class="toc-heading"> Inhaltsverzeichnis </h2> <ul id="top-list"> <li class="current-page">Datenschutzrichtlinie</li><li><a href="https://www.criteo.com/de/privacy/disable-criteo-services-on-internet-browsers/">Criteo-Services in Internet-Browsern deaktivieren</a></li><li><a href="https://www.criteo.com/de/privacy/disable-criteo-services-on-mobile-applications/">Criteo-Services in mobilen Apps deaktivieren</a></li><li><a href="https://www.criteo.com/de/privacy/how-we-use-your-data/">So verwenden wir Ihre Daten</a></li><li><a href="https://www.criteo.com/de/privacy/how-criteo-services-work-across-environments/">So arbeiten die Criteo-Services umgebungsübergreifend</a></li><li><a href="https://www.criteo.com/de/privacy/your-rights/">Ihre Rechte</a></li><li><a href="https://www.criteo.com/de/privacy/our-partners/">Unsere Partner</a></li><li><a href="https://www.criteo.com/de/privacy/ccpa-privacy-policy/">CCPA Datenschutzrichtlinie</a></li> </ul> </div> </div><!-- /#basic-page-sidebar-right --> </div><!-- /.col --> <div class="col-sm-12 col-lg-8 col-xl-9"> <div id="basic-page-content"> <p>Willkommen! Auf dieser Seite finden Sie Informationen über Criteo, unsere Technologien und Services, unsere Datenschutzrichtlinien sowie dazu, wie wir Daten erfassen und verarbeiten.</p> <p><div class="optout-wysiwyg " style="display:none;"> <div class="title p-3"> Status der Criteo-Dienste</div> <div id="loader" class=" p-3"><img decoding="async" src="https://www.criteo.com/wp-content/themes/criteo2017/img/loader.gif"/> </div> <span class="optout-services-enabled p-3">Criteo-Dienste sind in Ihrem derzeit verwendeten Browser deaktiviert</span> <span class="optout-services-disabled p-3 ">Criteo-Dienste sind in Ihrem derzeit verwendeten Browser aktiviert</span> <span class="optout-services-safari p-3 ">Die Standardeinstellungen des Browsers, den Sie derzeit verwenden, schränken die Verwendung von Cookies Dritter sowie unsere Möglichkeiten ein, mühelos zu erkennen, ob Sieentschieden haben, Criteo-Dienste zu deaktivieren. Um sicherzustellen, dass Criteo-Dienste in Ihrem derzeit verwendeten Browser deaktiviert sind, klicken Sie bitte auf die folgende Schaltfläche.</span> <script src="https://cdn.jsdelivr.net/npm/promise-polyfill@8/dist/polyfill.min.js"></script> <script src="/wp-content/themes/criteo2017/js/optout-new-2019.js" type="text/javascript"></script> </div><br /> <div id="loader" class="button-loader-btn" style="display:none"><img decoding="async" src="https://www.criteo.com/wp-content/themes/criteo2017/img/loader.gif"/> </div> <div class="optout-button" style="display:none;"> <a id="" class="opt-out opt-out-2019" ><button class="button button__orange-bg"><span>null</span></button></a> </div><br /> <div class=""><a id="" href="https://www.criteo.com/de/privacy/disable-criteo-services-on-internet-browsers/"> <button class="button button__orange-bg shortcode-btn"> <span>Criteo-Services deaktivieren</span> </button> </a></div></p> <p>&nbsp;</p> <div><a href="//privacy.truste.com/privacy-seal/validation?rid=5f32f66b-aff3-4986-b4a3-b33ea7c0c7b7" target="_blank" rel="noopener"><img decoding="async" style="border: none;" src="//privacy-policy.truste.com/privacy-seal/seal?rid=5f32f66b-aff3-4986-b4a3-b33ea7c0c7b7" alt="TRUSTe" /></a></div> <p>&nbsp;</p> <h4>Unser Geschäftsmodell</h4> <p>Wir bieten Advertisern die Möglichkeit, ihre Kampagnen und/oder Angebote genau auf die Zielgruppen auszurichten, die sie mit den werblichen Inhalten erreichen wollen. Im Gegenzug heißt das für die Konsumenten, dass sie auf den Websites, Apps und anderen Plattformen unserer Partner („Publisher“ oder „Partner“) Werbung sehen, die für sie wahrscheinlich relevant ist.</p> <p>&nbsp;</p> <h4>Wie funktionieren unsere Services?</h4> <p>Criteo verwendet keine Daten, die es uns ermöglichen würden, Sie direkt zu identifizieren, wie z.B. Ihren Vor- und Nachnamen, Ihre Postanschrift, Ihre E-Mail-Adresse im Klartext, usw.</p> <p>Wenn Sie auf der Website eines Werbetreibenden surfen oder eine mobile App nutzen, die unsere Technologien verwendet, ermöglicht uns diese Technologie, eine begrenzte Menge an Daten zu Ihrem Surf- und Kaufverhalten zu erfassen – zum Beispiel die Produkte, die Sie sich angesehen, in Ihren Warenkorb gelegt oder gekauft haben. <a href="https://www.criteo.com/de/privacy/how-we-use-your-data/">Hier finden Sie weitere Informationen dazu, welche Daten Criteo konkret sammelt</a>. Abhängig von der Online-Umgebung, in der Sie sich bewegen, verknüpfen wir diese Daten mit einem eindeutigen Identifikator, etwa einem Identifikations-Cookie oder einer anderen ähnlichen Technologie (z.B. mobilen Werbe-IDs und nicht auf Cookies basierenden Technologien).</p> <p>Wenn Sie die Website oder die mobile App eines Publishers nutzen, der ebenfalls unsere Technologien nutzt, teilt uns der Publisher entweder direkt oder über eine Ad Exchange mit, dass eine Werbefläche zur Verfügung steht, um Ihnen für Sie personalisierte Werbung anzuzeigen. Die Criteo-Technologie entscheidet dann anhand der Vorgaben der mit uns zusammenarbeitenden Werbetreibenden möglicherweise, diese Werbefläche zu kaufen.</p> <p>Die Werbung, die Sie von unseren Partnern sehen, wird durch unsere Technologie generiert und basiert auf unseren Empfehlungsalgorithmen.</p> <p><span style="font-size: 1rem;"><div class="accordion-wysiwyg "> <div class="title p-3 pl-5"><i class="arrow p-3 fas fa-chevron-right"></i>Ein praktisches Beispiel</div> <div class="inner p-3"> <div class="content pl-3"></span></p> <p>Dies ist ein Beispiel dafür, wie unsere Technologie es möglich macht, Ihnen genau die Ads anzuzeigen, die für Sie relevant sein könnten:</p> <p>Wenn Benutzer die Website eines Werbetreibenden aufrufen, auf der unsere Technologie eingesetzt wird, erfassen wir Daten zu den entsprechenden Browsing-Events.</p> <p><em>Beispiel für von Criteo gesammelte Daten:</em></p> <ul> <li><em>Der Benutzer mit der Cookie-ID 123f94d8-a745-4f8b-a1d0-bf6fbbd60058 (kurz und bequem einfach „Criteo ID 123“) hat sich am 1.1.2018 um 13:37 Uhr Produkt A angesehen, während er die Webseite www.beispiel-werbetreibender.de besuchte.</em></li> </ul> <p>Unsere Technologie vergleicht nun diese Daten mit den aggregierten Daten, die die Website des Werbetreibenden bereitgestellt hat.</p> <p><em>Beispiel für solche aggregierten Daten:</em></p> <ul> <li><em>Im Allgemeinen haben Benutzer, die Produkt A auf www.beispiel-werbetreibender.de gekauft haben, auch Produkt B auf dieser Website gekauft.</em></li> <li><em>Außerdem ist das Produkt C auf dieser Website besonders beliebt.</em></li> </ul> <p>Wenn die Benutzer anschließend eine Publisher-Website besuchen, werden wir über die Verfügbarkeit dortiger Werbeflächen informiert.</p> <p><em>Beispiel für von Criteo gesammelte Daten: </em></p> <ul> <li><em>Der Benutzer mit der Criteo-ID 123 befindet sich gerade auf der Website. Dort steht eine Werbefläche mit den folgenden Merkmalen (Größe, Sichtbarkeit, usw.) zur Verfügung.</em></li> </ul> <p>Unsere Algorithmen bestimmen dann, wie wichtig und erfolgversprechend es ist, diese Werbefläche für eine personalisierte Ad zu kaufen.</p> <p><em>Beispiel für die von Criteo getroffene Entscheidung: Kauf der auf www.example-publisher.com verfügbaren Werbefläche, um darauf eine Ad mit den folgenden Produkten auszuliefern:</em></p> <ul> <li><em>Produkt A, weil der Benutzer mit der Criteo-ID 123 während einer kürzlich stattgefundenen Session Interesse daran gezeigt hat.</em></li> <li><em>Produkt B: Daran ist der Benutzer mit der Criteo-ID 123 möglicherweise gleichfalls interessiert, da er sich bei einer kürzlich stattgefundenen Session für Produkt A angesehen hat.</em></li> <li><em>Produkt C, weil dieses Produkt beliebt ist.</em></li> </ul> <div class="lightbulb"> <div class="content p-3 ">Wenn Sie die Criteo-Services deaktivieren, erhalten Sie keine personalisierten Ads von uns. Die Werbefläche wird jedoch möglicherweise von einem anderen Unternehmen gekauft, um Ihnen personalisierte oder nicht personalisierte Werbung anzuzeigen. Wenn Sie die Criteo-Services deaktivieren möchten, <a href="https://www.criteo.com/de/privacy/disable-criteo-services-on-internet-browsers/">klicken Sie hier</a>.</div> </div> <p></div> </div> </div></p> <p>Bitte beachten Sie: Die Nutzung unserer Technologien auf den Websites und in den mobilen Apps unserer Partner wird durch deren Datenschutzrichtlinien geregelt. Auf diese Datenschutzrichtlinien können Sie direkt auf den entsprechenden Websites oder in den entsprechenden mobilen Apps zugreifen. Wir verlangen von unseren Partnern, dass sie Ihnen vollständige und angemessene Informationen zur Verfügung stellen und,  im Rahmen der gesetzlichen Vorgaben Ihre Zustimmung einholen, bevor uns Ihre personenbezogenen Daten zugänglich gemacht werden.</p> <p>In den folgenden Umgebungen arbeiten unsere Technologien in ähnlicher Weise:</p> <ul> <li>Auf einer Website nutzen wir Cookies. Diese Technologie wird von den meisten Webbrowsern unterstützt.</li> <li>In einer App nutzen wir mobile Werbe-IDs, die uns die Anbieter von Betriebssystemen für mobile Endgeräte (zum Beispiel Google oder Apple) zur Verfügung stellen.</li> <li>Auf einem Browser wie Safari, dessen Standardeinstellungen die Verwendung von Cookies von Drittanbietern und Website-übergreifendes Tracking einschränken, benötigen wir zum parallelen Einsatz unserer Technologien Ihre explizite Zustimmung.</li> <li>Unsere Technologien arbeiten auch auf transversale Weise zwischen den verschiedenen oben aufgeführten Umgebungen. Hier finden Sie weitere Informationen dazu, <a href="https://www.criteo.com/de/privacy/how-criteo-services-work-across-environments/">wie unsere Dienstleistungen beim Übergang von einer Umgebung zur anderen arbeiten („geräteübergreifende Verknüpfung“)</a>.</li> </ul> <p>Um Ihnen Werbung zu zeigen, die besser auf Ihre Interessen zugeschnitten ist, nutzen und verarbeiten wir möglicherweise Zielgruppen- und Segment-Informationen, die wir aus Daten gewinnen, die Sie vertrauenswürdigen Drittparteien zur Verfügung gestellt haben, mit denen wir zusammenarbeiten. Diese Partner senden uns möglicherweise Informationen über Ihre Einkaufsgewohnheiten (z. B. Interesse an Kleidung, Möbeln oder Elektronik), interessante Orte in Ihrer Umgebung (zum Beispiel Geschäfte in Ihrer Nähe) basierend auf ungefähren geographischen Standort-Informationen, oder die Produkte, die Sie in einer Filiale eines Werbetreibenden gekauft haben, der unsere Services für sein Online-Marketing einsetzt. In diesem Fall verarbeitet Criteo nur solche geographischen Standort-Informationen und Identifizierungsmerkmale (wie Cookie-IDs und IDs für mobile Werbung), über die wir Sie nicht persönlich identifizieren können.</p> <p>Wir glauben, dass personalisierte Werbung für Sie und das Ökosystem des Internets vorteilhaft ist: Solche Werbung fördert ein freies und offenes Internet, indem sie es Publishern ermöglicht, die von ihnen erstellten Inhalte zu monetarisieren. Gleichzeitig profitieren Sie von Werbung, die für Sie wahrscheinlich interessanter ist als die Ihnen sonst angezeigten nicht personalisierten Ads.</p> <p>&nbsp;</p> <h4>Unsere Grundprinzipien für den Datenschutz</h4> <p>Bei der Entwicklung und beim Einsatz unserer Services und Technologien legen wir großen Wert darauf, Ihre Privatsphäre und Ihre Daten zu schützen.</p> <div class="accordion-wysiwyg "> <div class="title p-3 pl-5"><i class="arrow p-3 fas fa-chevron-right"></i>Datensparsamkeit</div> <div class="inner p-3"> <div class="content pl-3"></p> <p>Wir verpflichten uns, niemals Daten zu verwenden, die es uns ermöglichen, Sie direkt zu identifizieren, z.B. Ihren Vor- und Nachnamen, Ihre Postanschrift, Ihre E-Mail-Adresse im Klartext usw. Unsere Technologien sind auch ohne solch eine persönliche Identifizierung in der Lage, Ihre Geräte und/oder Browser anhand einer aus einer Reihe von Zeichen bestehenden Kennung (zum Beispiel in einem Cookie oder in einer anderen Form von ID) wiederzuerkennen. Diese Daten werden jedoch durch europäische Bestimmungen und durch kalifornisches Recht als personenbezogene Daten qualifiziert. Nicht nur deshalb betreiben wir einen großen Aufwand, um diese Daten zu schützen und Ihre Privatsphäre zu respektieren.</p> <p></div> </div> </div> <div class="accordion-wysiwyg "> <div class="title p-3 pl-5"><i class="arrow p-3 fas fa-chevron-right"></i>Privacy by Design – Datenschutz von Anfang an</div> <div class="inner p-3"> <div class="content pl-3"></p> <p>Unsere Produktteams entwickeln jede Funktion unter Berücksichtigung des Datenschutzes. Dies ist der Eckpfeiler von Privacy by Design und gehört zur langjährigen Praxis von Criteo. Das entspricht auch unserem Engagement für die Gewährleistung eines branchenführenden Niveaus von Datenschutz und Sicherheit für Konsumenten und Werbetreibende.</p> <p>Zu den Schlüsselelementen gehören:</p> <ul> <li>Wie von der DSGVO gefordert, haben wir bereits 2013 einen Datenschutzbeauftragten ernannt. Zudem beschäftigen wir ein Team von Datenschutzexperten.</li> <li>Diese Experten sind in alle Prozesse der Produktgestaltung sowie von Forschung und Entwicklung involviert. Sie führen fortlaufend Folgenabschätzungen im Bereich Datenschutz durch, um potenzielle Risiken während des Produktlebenszyklus zu identifizieren und proaktiv zu mindern.</li> <li>Das Datenschutzteam führt unternehmensweite Datenschutzschulungen durch, implementiert Verhaltenskodizes und trägt einen wesentlichen Teil der Verantwortung dafür, dass wir branchenführende Produkte und Services entwickeln.</li> <li>Wir überprüfen und dokumentieren regelmäßig unsere internen Vorschriften, ändern gegebenenfalls bestehende Datenschutzrichtlinien und setzen diese Richtlinien auch bei unseren Partnern und Zulieferern durch.</li> </ul> <p></div> </div> </div> <div class="accordion-wysiwyg "> <div class="title p-3 pl-5"><i class="arrow p-3 fas fa-chevron-right"></i>Die Selbstverpflichtung von Criteo</div> <div class="inner p-3"> <div class="content pl-3"></p> <p>Für unsere Werbung ist es nicht erforderlich:</p> <ul> <li>Daten zu erfassen, durch die wir Sie direkt identifizieren können, z. B. Ihren Vor- und Nachnamen, Ihre Postadresse oder Ihre E-Mail-Adresse in Klartext usw.</li> <li>Sensible Informationen zu erfassen (etwa zu Religion, politischer Meinung, Gesundheit oder sexueller Orientierung) und als Basis für die Segmentierung und das Erstellen von personalisierten Ads zu nutzen. Auf den Websites eines Publishers, die möglicherweise sensible Informationen (z. B. eine medizinische Website) offenlegen könnten, erfassen wir möglicherweise die URL einer Website oder den Namen der mobilen App. Dies dient dem alleinigen Zweck der Bereitstellung von Werbeanzeigen.</li> <li>Nicht änderbare IDs zu erfassen, wie Hardware-Kennungen der Geräte, die Sie verwenden (UDID- oder MAC-Adresse usw.)</li> <li>Präzise Daten zu Ihrem geographischen Standort in Echtzeit zu erfassen.</li> </ul> <p></div> </div> </div> <div class="accordion-wysiwyg "> <div class="title p-3 pl-5"><i class="arrow p-3 fas fa-chevron-right"></i>Criteo unterstützt Brancheninitiativen für mehr Transparenz bei personalisierter Werbung</div> <div class="inner p-3"> <div class="content pl-3"></p> <p>Schon seit Langem engagiert sich Criteo in Initiativen, die mehr Transparenz und Nutzerkontrolle bei der personalisierten Werbung fördern:</p> <ul> <li><strong>Digital Advertising Alliance <img loading="lazy" decoding="async" class="alignnone wp-image-11537" src="http://www.criteo.com/de/wp-content/uploads/sites/3/2019/10/image2018-12-12_11-48-55.png" alt="" width="170" height="56" /></strong></li> </ul> <p>Criteo befolgt die <a href="https://digitaladvertisingalliance.org/principles" target="_blank" rel="noopener noreferrer">Selbstregulierungsgrundsätze der Digital Advertising Alliance (DAA) für verhaltensorientierte Internetwerbung</a> und ist auch in <a href="https://optout.aboutads.info/?c=2&amp;lang=EN" target="_blank" rel="noopener noreferrer">die Abmelde-Plattform „YourAdChoices“ der DAA</a> integriert. Diese Plattform bietet Ihnen die Möglichkeit, Ihre Entscheidungen hinsichtlich Online-Werbung an alle teilnehmenden Unternehmen zu kommunizieren. Dazu gehört auch das Deaktivieren der entsprechenden Services.</p> <ul> <li><strong>European Digital Advertising Alliance <span class="talk-image"><span class="confluence-embedded-file-wrapper"><img decoding="async" class="confluence-embedded-image alignnone size-full wp-image-11539 confluence-external-resource" src="https://www.criteo.com/wp-content/uploads/2017/10/edaa.jpg-Q-width76-height46edaa.jpg" data-image-src="https://www.criteo.com/wp-content/uploads/2017/10/edaa.jpg-Q-width76-height46edaa.jpg" /></span></span></strong></li> </ul> <p>Criteo erfüllt die <a href="https://www.edaa.eu/european-principles/" target="_blank" rel="noopener noreferrer">Selbstregulierungsprinzipien der Europäischen Allianz für digitale Werbung (EDAA)</a>. Criteo Dynamic Retargeting wurde von der EDAA unabhängig für den Datenschutz zertifiziert.</p> <ul> <li><strong>Digital Advertising Alliance of Canada</strong> <span class="talk-image"><span class="confluence-embedded-file-wrapper confluence-embedded-manual-size"><img decoding="async" class="confluence-embedded-image alignnone size-full wp-image-11541 confluence-external-resource" src="https://www.criteo.com/wp-content/uploads/2017/10/DAAC-SiteLogo2.png" width="100" data-image-src="https://www.criteo.com/wp-content/uploads/2017/10/DAAC-SiteLogo2.png" /></span></span></li> </ul> <p>Criteo befolgt die <a href="https://youradchoices.ca/fr/les-principes/" target="_blank" rel="noopener noreferrer">Selbstregulierungsgrundsätze der Digital Advertising Alliance of Canada (DAAC)</a> und ist auf der <a href="https://optout.aboutads.info/?lang=EN&amp;c=3" target="_blank" rel="noopener noreferrer">Abmelde-Plattform „YourOnlineChoices“ von DAAC</a> vertreten. Diese Plattform bietet Ihnen die Möglichkeit, Ihre Entscheidungen hinsichtlich Online-Werbung an alle teilnehmenden Unternehmen zu kommunizieren. Dazu gehört auch das Deaktivieren der entsprechenden Services.</p> <ul> <li><strong>Network Advertising Initiative <span class="talk-image"><span class="confluence-embedded-file-wrapper confluence-embedded-manual-size"><img loading="lazy" decoding="async" class="confluence-embedded-image alignnone size-full wp-image-11543 confluence-external-resource" src="https://www.criteo.com/wp-content/uploads/2017/10/nai.gif-Q-width76-height28nai.gif" width="76" height="28" data-image-src="https://www.criteo.com/wp-content/uploads/2017/10/nai.gif-Q-width76-height28nai.gif" /></span></span></strong></li> </ul> <p>Criteo befolgt die <a href="https://www.networkadvertising.org/code-enforcement/code" target="_blank" rel="noopener noreferrer">Verhaltenskodizes der Network Advertising Initiative (NAI)</a> und ist auf der <a href="https://optout.networkadvertising.org/?c=1" target="_blank" rel="noopener noreferrer">Abmelde-Plattform der NAI</a> vertreten, die Ihnen die Möglichkeit bietet, Ihre Entscheidungen bezüglich Online-Werbung gegenüber allen teilnehmenden Unternehmen zu äußern. Dazu gehört auch das Deaktivieren der entsprechenden Services.</p> <ul> <li><strong>IAB Europe </strong><strong><span class="talk-image"><span class="confluence-embedded-file-wrapper confluence-embedded-manual-size"><img loading="lazy" decoding="async" class="alignnone wp-image-20789" src="http://www.criteo.com/de/wp-content/uploads/sites/3/2023/11/IAB-LOGO-1-300x266.png" alt="" width="50" height="44" srcset="https://www.criteo.com/de/wp-content/uploads/sites/3/2023/11/IAB-LOGO-1-300x266.png 300w, https://www.criteo.com/de/wp-content/uploads/sites/3/2023/11/IAB-LOGO-1-1024x908.png 1024w, https://www.criteo.com/de/wp-content/uploads/sites/3/2023/11/IAB-LOGO-1-768x681.png 768w, https://www.criteo.com/de/wp-content/uploads/sites/3/2023/11/IAB-LOGO-1-1536x1362.png 1536w, https://www.criteo.com/de/wp-content/uploads/sites/3/2023/11/IAB-LOGO-1-630x559.png 630w, https://www.criteo.com/de/wp-content/uploads/sites/3/2023/11/IAB-LOGO-1.png 1633w" sizes="(max-width: 50px) 100vw, 50px" /></span></span></strong></li> </ul> <p>Criteo ist Mitglied des <a href="https://iabeurope.eu/transparency-consent-framework/" target="_blank" rel="noopener">IAB Europe Transparency &amp; Consent Framework</a> und hält sich an dessen Spezifikationen und Richtlinien. Die Identifikationsnummer von Criteo in dieser Organisation ist 91.</p> <p></div> </div> </div> <div class="accordion-wysiwyg "> <div class="title p-3 pl-5"><i class="arrow p-3 fas fa-chevron-right"></i>Criteo stellt hohe Anforderungen an seine Werbe- und Publisher-Partner</div> <div class="inner p-3"> <div class="content pl-3"></p> <p>Wir verpflichten die Werbetreibenden und Publisher, mit denen wir zusammenarbeiten, per Vertrag zur Einhaltung der <a href="https://www.criteo.com/de/advertising-guidelines/">Criteo-Werberichtlinien</a>, unserer <a href="https://www.criteo.com/de/criteo-privacy-guidelines-for-clients-and-publisher-partners/">Richtlinien für Publisher und Partner</a> sowie der jeweils gültigen Gesetze und Vorschriften zum Schutz personenbezogener Daten, insbesondere der DSGVO.</p> <p>Mit dem Einsatz der Criteo-Services verpflichten sie sich, sofern die geltenden Vorschriften dies erfordern:</p> <ul> <li>Auf ihren Websites und in ihren mobilen Apps entsprechende Hinweise und Informationen bereitzustellen, die es Nutzern ermöglichen, mehr über unsere Dienste zu erfahren und ihnen zu widersprechen.</li> <li>Vor dem Platzieren von Cookies oder dem Einsatz ähnlicher Technologien die Einwilligung der Benutzer zum Zwecke der Anzeige personalisierter Werbung einzuholen.</li> </ul> <p>Um unseren Partnern dabei zu helfen, ihre rechtlichen und vertraglichen Verpflichtungen zu erfüllen, informieren wir sie regelmäßig über die Best Practices unserer Branche.</p> <p></div> </div> </div> <p>&nbsp;</p> <h4>Ihre Daten, Ihre Entscheidung</h4> <p><a href="https://www.criteo.com/de/privacy/your-rights/">Weitere Informationen zu Ihren Rechten in Bezug auf Ihre persönlichen Daten finden Sie hier.</a><br /> <a href="https://www.criteo.com/de/privacy/how-we-use-your-data/">Hier erhalten Sie Informationen dazu, wie wir Ihre Daten verwenden.</a><br /> <a href="https://www.criteo.com/de/privacy/disable-criteo-services-on-internet-browsers/">Criteo-Services deaktivieren</a>.<br /> <a href="mailto:mailto:dpo@criteo.com">Kontakt zu Criteo</a></p> <p>&nbsp;</p> <h4>Änderungen unserer Datenschutzrichtlinie</h4> <p>Bitte beachten Sie, dass wir unsere Datenschutzrichtlinie nach Bedarf und Anforderungen aktualisieren oder ändern. Wenn wir diese Datenschutzrichtlinie überarbeiten, informieren wir Sie darüber auf dieser Seite oder auf anderen angemessenen Wegen. So sind Sie stets aktuell darüber informiert, welche Daten wir erfassen, wie wir diese nutzen und unter welchen Umständen wir sie gegebenenfalls offenlegen. 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