Dynamic Retargeting | FR

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.icon{background-size:cover!important;background-repeat:no-repeat!important;background-position:50%!important}}.layout__product_details_2 .box h3{font-size:17px;line-height:27px;margin-bottom:16px}.layout__product_details_2 .box .learn-more{display:inline-block;margin-top:24px;margin-bottom:16px;color:#006cd6}@media (min-width:768px){.layout__product_details_2 .box .learn-more{margin-top:32px;margin-bottom:24px}}.layout__product_details_2 .box .learn-more:hover{opacity:.7}.layout__product_details_2.below-the-intro-white .box{margin-bottom:20px;background:#fff;padding:20px 20px 32px}@media (min-width:768px){.layout__product_details_2.below-the-intro-white .box{margin-bottom:30px;padding:40px 40px 48px}}</style> <section ID="how-it-works" class="layout__product_details_2 customizable sidebar-two-columns" style=" padding-top: 68px;" > <div class="container"> <div class="row"> <div class="col-lg-3 offset-lg-1"> <div class="intro-block no-description desc-font-size__larger "> <div class="uppercase-labels caption mb-stack-4">COMMENT ÇA MARCHE ?</div> <h2 class="h3 title">Comment le reciblage dynamique de Criteo s’adapte-t-il à vos besoins ?</h2> </div> </div> <div class="col-lg-6 offset-lg-1"> <div class="row"> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2021/06/Dynamic-Retargeting-01.svg) !important;"></span> <h3>Générez plus de ventes, de manière rentable</h3> <div class="description list-style-checkmark"><p>Déployez la bonne annonce au bon moment dans l’ensemble du parcours d’achat. Grâce à un code personnalisé installé sur votre site, notre moteur IA analyse le niveau d’engagement des shoppers et propose des <a href="https://www.criteo.com/fr/blog/au-coeur-du-criteo-engine-la-technologie-product-recommendation/">recommandations de produits</a> dans vos annonces.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2021/06/Dynamic-Retargeting-02.svg) !important;"></span> <h3>Suscitez l’engagement des shoppers via des éditeurs de premier plan</h3> <div class="description list-style-checkmark"><p>Accédez au meilleur inventaire publicitaire. Notre réseau ouvert est composé de milliers d’éditeurs de premier plan pour vous permettre de tirer parti des meilleurs emplacements sur les principaux sites.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2021/06/Dynamic-Retargeting-03.svg) !important;"></span> <h3>Incitez les shoppers à revenir sur votre site pour effectuer leurs achats</h3> <div class="description list-style-checkmark"><p>Boostez les achats <a href="https://www.criteo.com/fr/blog/les-4-raisons-pour-lesquelles-tous-les-retailers-devraient-faire-du-retargeting/">des shoppers quittant votre site web</a> sans acheter. Déployez des offres personnalisées, au bon moment et au bon format, pour les faire revenir.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/fr/wp-content/uploads/sites/4/2021/06/Dynamic-Retargeting-04.svg) !important;"></span> <h3>Optimisez votre budget</h3> <div class="description list-style-checkmark"><p>Définissez des enchères en fonction de la valeur que vous accordez à chaque shopper. Notre technologie d’enchères prédictives anticipe avec précision l’engagement, la conversion et la valeur du panier de chaque acheteur afin d’optimiser le moindre centime dépensé.</p> </div> </div> </div> </div> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font,.layout__feature_list .feature .subtitle{font-weight:500}.body-lc-semibold-font{font-weight:600}.layout__feature_list .intro-block{margin-bottom:48px}@media (max-width:991.98px){.layout__feature_list .text-center{text-align:left!important}}.layout__feature_list .feature{margin-bottom:32px;padding-left:30px}.layout__feature_list .feature .subtitle{font-size:17px;margin-bottom:8px;color:#000;position:relative}.layout__feature_list .feature .subtitle:before{position:absolute;content:"";width:14px;height:10px;top:6px;left:-29px;background-image:url(/wp-content/themes/criteo2017/img/list-checkmark.svg);background-size:contain;background-repeat:no-repeat}</style> <section ID="what-we-offer" class="layout__feature_list customizable Light_Smoke" > <div class="container"> <div class="row"> <div class="col-lg-6 offset-lg-3 text-center"> <div class="intro-block "> <div class="uppercase-labels caption mb-stack-4">NOS SERVICES</div> <h2 class="h4 title">Accélérez les conversions sur tous les canaux</h2> <div class="description"><p>Boostez les ventes ou les inscriptions pour un retour positif sur les dépenses publicitaires (ROAS) grâce à Criteo Dynamic Retargeting.</p> </div> </div> </div> </div> <div class="row"> <div class="col-md-6"> <div class="feature match-height"> <h3 class="subtitle">Reciblez les shoppers avec des annonces vidéo personnalisées</h3> <div class="description">Touchez les shoppers à grande échelle avec des annonces vidéo attrayantes, générées à la demande pour présenter vos produits sur le web.</div> </div> </div> <div class="col-md-6"> <div class="feature match-height"> <h3 class="subtitle">Gagnez de nouveaux clients</h3> <div class="description">Bénéficiez d’un reach maximal et d’une visibilité premium sur le web, les mobiles et les réseaux sociaux, ainsi que sur les inventaires vidéo et display, grâce à nos relations directes avec des milliers d’éditeurs.</div> </div> </div> <div class="col-md-6"> <div class="feature match-height"> <h3 class="subtitle">Optimisez vos performances en continu grâce au machine learning</h3> <div class="description">Notre technologie de machine learning améliore les performances de chaque campagne.</div> </div> </div> <div class="col-md-6"> <div class="feature match-height"> <h3 class="subtitle">Créez des liens avec les shoppers sur tous les écrans</h3> <div class="description">Les annonces touchent directement chaque shopper sur tous les appareils, applications et sur le web grâce aux insights tirés des données agrégées et à l’analyse de 700 millions d’utilisateurs actifs par jour.</div> </div> </div> <div class="col-md-6"> <div class="feature match-height"> <h3 class="subtitle">Aidez les shoppers à trouver des produits qu’ils n’ont pas encore vus</h3> <div class="description">Souvent, les annonces publiées auprès des shoppers ne correspondent pas à leurs attentes. Notre moteur prédit leurs centres d’intérêt et leur présente des articles susceptibles de leur plaire.</div> </div> </div> <div class="col-md-6"> <div class="feature match-height"> <h3 class="subtitle">Adaptez votre message pour plus de pertinence</h3> <div class="description">Tirez parti du machine learning pour personnaliser chaque élément de vos annonces et encourager les shoppers à concrétiser leurs achats. DCO + vous aide à créer des ressources qui boostent vos performances.</div> </div> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font,.layout__feature_list .feature .subtitle{font-weight:500}.body-lc-semibold-font{font-weight:600}@media (max-width:991.98px){.layout__feature_list .text-center{text-align:left!important}}.layout__feature_list .feature{margin-bottom:32px;padding-left:30px}.layout__feature_list .feature .subtitle{font-size:17px;margin-bottom:8px;color:#000;position:relative}.layout__feature_list .feature .subtitle:before{position:absolute;content:"";width:14px;height:10px;top:6px;left:-29px;background-image:url(/wp-content/themes/criteo2017/img/list-checkmark.svg);background-size:contain;background-repeat:no-repeat}</style> <section ID="results-that-matter" class="layout__featured_block customizable" > <div class="container"> <div class="row"> <div class="col-lg-6 offset-lg-3 text-center"> </div> </div> <div class="row new-theme-2020"><div class="col featured-block-wraper"> <article id="post-12762" class="featured-blocks hoverable clickable post-11317 success-stories type-success-stories status-publish criteo-industry-consumer-goods criteo-region-americas criteo-business-enterprise criteo-solution-dynamic-retargeting criteo-platform-commerce-growth"> <div class="row featured-success-story post-11317 "> <div class="featured-success-story-content col-md-6"> <div class="industry uppercase-labels d-none d-md-block">Biens de consommation</div> <div class="logo"><img src="https://www.criteo.com/fr/wp-content/uploads/sites/4/2019/11/ss-logo-Le-Creuset-min-e1573075160211.png"/></div> <div class="block-quote no-quote-mark"> <div class="larger-copy">« Notre stratégie porte pour le moment sur le bas du funnel et la fidélisation de nos clients existants. Le retargeting de Criteo nous permet de réengager nos consommateurs et de rester leur marque de prédilection. Notre prochaine étape : élargir la présence digitale et la portée de la marque au-delà de notre clientèle actuelle, pour toucher de nouvelles personnes. »</div> <div class="author-and-company">–Andy Denton, à la tête de la stratégie et de l’optimisation e-commerce de la marque chez Le Creuset</div> </div> </div> <div class="post-featured-image col-md-6 py-4 py-md-0"> <div class="square-bg-image" style="background-image: url('https://www.criteo.com/fr/wp-content/uploads/sites/4/2019/11/ss-hero-Le-Creuset-min.jpg')"> <div class="animated-border-overlay"></div> <div class="button-wrapper"> <a class=' has-arrow' href='https://www.criteo.com/fr/success-stories/le-creuset/' ><button class=' button button__thumbnail'><span>Lire la suite</span><span class='arrow-2023'></span></button></a> </div> </div> </div> </div> <a class="article-link" href="https://www.criteo.com/fr/success-stories/le-creuset/">Lire la suite</a> </article> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font{font-weight:500}.body-lc-semibold-font{font-weight:600}@media (max-width:991.98px){.layout__cta_block .button{margin-top:24px}}.layout__cta_block h1,.layout__cta_block h2,.layout__cta_block h3,.layout__cta_block h4,.layout__cta_block p{color:#fff}.layout__cta_block h1 span,.layout__cta_block h2 span,.layout__cta_block h3 span,.layout__cta_block h4 span,.layout__cta_block p span{color:#fff!important}.layout__cta_block a{text-decoration:underline}.layout__cta_block h1,.layout__cta_block h2,.layout__cta_block h3,.layout__cta_block h4{margin-bottom:24px}.layout__cta_block p:last-of-type{margin-bottom:0}@media (min-width:992px){.layout__cta_block #cta_block_right{display:-ms-flexbox;display:flex;-ms-flex-align:center;align-items:center;-ms-flex-pack:center;justify-content:center}}.layout__cta_block.steel{background-color:#d3d6e5!important}.layout__cta_block.steel h1,.layout__cta_block.steel h1 span,.layout__cta_block.steel h2,.layout__cta_block.steel h2 span,.layout__cta_block.steel h3,.layout__cta_block.steel h3 span,.layout__cta_block.steel h4,.layout__cta_block.steel h4 span,.layout__cta_block.steel p,.layout__cta_block.steel p span{color:#000!important}.layout__cta_block.steel button{background-color:#2a2974!important;color:#fff!important;border:none}.layout__cta_block.steel button .arrow-2023{background-image:url(/wp-content/themes/criteo2017/img/arrow-2023-white.svg)}.layout__cta_block.steel button:hover{background-color:#fff!important;color:#000!important}.layout__cta_block.steel button:hover .arrow-2023{background-image:url(/wp-content/themes/criteo2017/img/arrow-2023-black.svg)}</style><style>@media (max-width: 767px) {#sID-5{ padding-top: 54px !important; padding-bottom: 54px !important;}}</style> <div class="container slightly-wider"> <section ID="sID-5" class="layout__cta_block customizable Sunrise" style=" padding-top: 54px; padding-bottom: 54px;" > <div class="align-items-center d-flex"> <div class="container"> <div class="row"> <div class="col-12 col-lg-8 offset-lg-0"> <h4>Cap sur la croissance !</h4> <p>Trouvez vos meilleurs clients, attirez leur attention en diffusant les annonces les plus pertinentes, et atteignez vos objectifs commerciaux. Criteo Commerce Growth est à vos côtés pour créer des campagnes publicitaires qui font grimper vos ventes en flèche et développent votre clientèle.</p> </div> <div id="cta_block_right" class="col-12 mt-3 col-lg-4 mt-lg-0"> <a class=' has-arrow' data-id=__button href='https://www.criteo.com/fr/talk-to-an-expert/' ><button class=' button button__light'><span>Ça m’intéresse</span><span class='arrow-2023'></span></button></a> </div> </div> </div> </div> </section> </div> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font{font-weight:500}.body-lc-semibold-font{font-weight:600}.layout__block_links .intro-block{margin-bottom:48px}@media (max-width:991.98px){.layout__block_links .text-center{text-align:left!important}}.layout__block_links .block{margin-bottom:30px}.layout__block_links .block .uppercase-labels{color:#006cd6}.layout__block_links .block .description ul{padding-left:24px;list-style:none}.layout__block_links .block .description ul 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les conversions de nouveaux clients grâce à la puissance du machine learning et distinguez-les de vos clients actuels, en fonction de leurs habitudes d’achat, de leur historique de navigation et de leurs centres d’intérêt.</p> </div> <div class="link-arrow">⟶</div> <a class="overlay-link" href="https://www.criteo.com/fr/solutions/customer-acquisition/"></a> </div> </div> <div class="col-md-6 col-lg-4"> <div class="block match-height clickable"> <h3 class="uppercase-labels">AUDIENCE MATCH</h3> <div class="description"><p>Ciblez précisément et réengagez plus de clients grâce à des annonces display dynamiques, sur tous les terminaux possibles : desktop, web mobile et applications.</p> </div> <div class="link-arrow">⟶</div> <a class="overlay-link" href="https://www.criteo.com/fr/products/criteo-audience-match/"></a> </div> </div> <div class="col-md-6 col-lg-4"> <div class="block match-height clickable"> <h3 class="uppercase-labels">RETAIL MEDIA POUR LES MARQUES</h3> <div 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