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href="https://www.indexexchange.com/de/product/addressability-portfolio/" title="Produkte">Produkte</a></div> <div class="block-header"> <h1>Addressability-Portfolio</h1> </div> </span> <div> <div class="block-text d-none d-md-block"> <p><span style="font-weight: 400">Wählen Sie flexibel die Adressierungslösungen, die für Ihr Unternehmen am besten geeignet sind.</span></p> </div> </div> </div> </div> <div class="col-lg-7"> <div class="block-image"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ADDRESABILITYPORTFOLIO_RBG-7.png" alt="Addressability Portfolio" /> </div> <div class="alternate-block-text d-md-none"> <p><span style="font-weight: 400">Wählen Sie flexibel die Adressierungslösungen, die für Ihr Unternehmen am besten geeignet sind.</span></p> </div> </div> </div> </div> </div> <div id="block_de37af6b0bcb2b2ee0d850e6fa63a41f" class="block-ie-image-title-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/person_using_secure_laptop_in_the_park-7.jpg" alt="person_using_secure_laptop_in_the_park" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>Bessere Datenkontrolle, für Sie und Ihre Kunden </h2> </div> <div class="content"> <p><span style="font-weight: 400">Das Ende der Cookies von Drittanbietern und die sich entwickelnden Datenschutzbestimmungen haben zu einer Reihe neuer Lösungen für die Adressierbarkeit geführt. Das Addressability-Portfolio von Index Exchange bietet Ihnen Flexibilität und Kontrolle, sodass Sie die richtigen Zielgruppen mit der Strategie erreichen können, die Ihren Richtlinien und Geschäftszielen am besten entspricht. </span></p> </div> </div> </div> </div> </div> <div id="block_e91769231216f0d516363ecbf19324dc" class="block-ie-feature-repeater"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between"> <div class="col-md-4"> <div class="section-title ie-sm-section-title d-none d-md-block"> <h2 class="title">Unsere Unterstützung für Adressierbarkeitslösungen</h2> </div> <div class="section-title d-block d-md-none"> <h2 class="title">Unsere Unterstützung für Adressierbarkeitslösungen</h2> </div> </div> <div class="col-md-6"> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/UNIID-2-1-7.png" alt="Astronomy, Outer Space, Space" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Universal IDs</h3><p><span style="font-weight: 400">Universal IDs ermöglichen eine datenschutzfreundliche, personenbezogene Nachrichtenübermittlung und Messung. Wir arbeiten mit mehreren Anbietern zusammen, die unsere hohen Standards für Funktionalität und Verbraucherschutz erfüllen, um Medieninhabern, Vermarktern und Verbrauchern eine bessere Alternative zu Cookies von Drittanbietern zu bieten. </span></p> <a href="https://www.indexexchange.com/de/solution/partners-integrations/" class="readmore-link">Unsere Partner und Integrationen anzeigen <span class="icon-arrow-right"></span></a> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/COHORTS_2-1-7.png" alt="Bowling, Sport, Sports" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Kohorten und aggregierte Zielgruppen</h3><p><span style="font-weight: 400">Index unterstützt die Datenschutz-Sandbox-Lösungen von Google, die eine skalierte Adressierbarkeit und Monetarisierung gewährleisten, wenn sich die Zielgruppen nicht per E-Mail oder Login authentifizieren. Wir unterstützen auch Data-Clean-Rooms, die es Ihnen ermöglichen, aggregierte Zielgruppen zu erreichen, ohne Daten zu teilen oder deren Privatsphäre zu gefährden. </span></p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/PUBFIRSTPARTY-2-1-7.png" alt="Lock" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Publisher First-Party Data</h3><p><span style="font-weight: 400">Index ermöglicht es Medieninhabern und Verlagen, ihre einzigartigen Erstanbieterdaten zu aktivieren. Ob es sich dabei um benutzerdefinierte Taxonomien oder fortschrittliche kontextbezogene Lösungen handelt, diese Segmente helfen Buyern, die richtigen Zielgruppen im Internet zu erreichen. </span></p> </div> </div> </div> </div> </div> </div> <div id="block_b58c16d3c121059b3683a9eeca0dcb3e" class="block-ie-call-to-action"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2022/04/IndexExchange_Addressability_Cookies_keyboard_Website-1-5.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <div class="d-flex justify-content-between"><div class="post-tag text-uppercase mb-3">Fallstudie</div></div> <h2> Mediavine verzeichnet mit LiveRamp und Index Exchange weltweit einen Anstieg der TKP in Browsern mit Cookie-Beschränkung </h2> <a 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