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class="row justify-content-between"> <div class="col-lg-5 d-flex mb-4 mb-lg-0"> <div class="block-content" style="margin-top: 0px"> <span> <div class="block-page-title"><a href="https://www.indexexchange.com/platform/exchange-efficiency/" title="Platform">Platform</a></div> <div class="block-header"> <h1>Exchange Efficiency</h1> </div> </span> <div> <div class="block-text d-none d-md-block"> <p>Make the most of every impression by transacting through the most efficient supply-side platform.</p> </div> </div> </div> </div> <div class="col-lg-7"> <div class="block-image"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EFFICIENCY_RBG.png" alt="EFFICIENCY_RBG" /> </div> <div class="alternate-block-text d-md-none"> <p>Make the most of every impression by transacting through the most efficient supply-side platform.</p> </div> </div> </div> </div> </div> <div id="block_4168913843fa38a5f6b545277921a13b" class="block-ie-image-title-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2022/10/infrastruture-3200x1800-1.jpg" alt="person looking at a server stack" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>When time is measured in milliseconds, getting there first counts</h2> </div> <div class="content"> <p><span style="font-weight: 400">We鈥檙e leading the industry toward total market efficiency. Our modernized exchange platform allows us to efficiently scale and innovate across all channels and formats, resulting in higher win rates and maximized yield at a lower cost to you.</span></p> </div> </div> </div> </div> </div> <div id="block_7df7dbab0635a75e514cb96f9bf9fefb" class="block-ie-feature-repeater"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between"> <div class="col-md-4"> <div class="section-title ie-sm-section-title d-none d-md-block"> <h2 class="title">Our approach to exchange efficiency </h2> </div> <div class="section-title d-block d-md-none"> <h2 class="title">Our approach to exchange efficiency </h2> </div> </div> <div class="col-md-6"> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2025/01/exchange-efficiency-scale-icon-240x240-1.png" alt="Exchange efficiency scale icon" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Unparalleled scale </h3><p>We process 500 billion requests daily and 1 million transactions per second鈥攎ore than even the New York Stock Exchange. This level of scale demands efficiency, which translates to maximized yield for media owners and broader reach with higher win rates for buyers鈥攁ll at a lower cost.</p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/Predictive-Intelligence-2-1.png" alt="Stencil, Doodle, Drawing showing ad exchange efficiency" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Predictive intelligence engine</h3><p>Our predictive intelligence engine allows us to accurately and efficiently curate the most relevant content and audiences. We invest in machine learning capabilities to help ensure we send the most valuable impression opportunities to DSPs, and to enhance signaling and price guidance for smarter buyer decisioning.</p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ADVANCEDTECH-2-1.png" alt="ad exchange efficiency" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Modern architecture and advanced infrastructure </h3><p>Recently rebuilt from the ground up, our platform provides an efficient, unified experience across every channel. Our modernized architecture reduced our power per auction by 40% while ensuring flexibility and adaptability for our customers.</p> <p>We own and operate data centers around the world to minimize latency and ensure a seamless consumer experience. This gives us full control over our auction capacity and bid response speeds, creating operational efficiencies that boost performance and lower costs across the supply chain.</p> </div> </div> </div> </div> </div> </div> <div id="block_a31c2b8e341485216cd298c307bed257" class="block-ie-post-articles-gird"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header d-flex justify-content-between align-items-center"> <h2 class="title">Learn more about exchange efficiency</h2><a href="https://www.indexexchange.com/blog/" class="all-articles-link">All Articles <span class="icon-arrow-right"></span></a> </div> </div> </div> <div class="row"> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/06/Option-1-1024x576.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/category/articles/" rel="tag">Articles</a> </span> <span class="post-date"> <time datetime="Jun 13, 2024">Jun 13, 2024</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/2024/06/13/unlocking-power-curation-index-marketplaces/">Unlocking the Power of Curation with Index Marketplaces聽</a></h2> </div> </div> <div class="entry-content"> <p> As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more … </p> <a href="https://www.indexexchange.com/2024/06/13/unlocking-power-curation-index-marketplaces/" class="read-more">Read more<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/05/MC-9713-0524-Blog-header-image-MFA-announcement-blog-post-1024x576.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/category/articles/" rel="tag">Articles</a> </span> <span class="post-date"> <time datetime="May 07, 2024">May 07, 2024</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/2024/05/07/eliminating-mfa-sites-fostering-quality-journalism/">Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism</a></h2> </div> </div> <div class="entry-content"> <p> At Index Exchange, we’ve long championed the cause of legitimate publishers鈥攖he dedicated journalists and content creators that inform, engage, and … </p> <a href="https://www.indexexchange.com/2024/05/07/eliminating-mfa-sites-fostering-quality-journalism/" class="read-more">Read more<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/03/3200Privacy-Sandbox-CMA-Label-Reporting-and-Protected-Audience-Status-V2-1024x576.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/category/articles/" rel="tag">Articles</a> </span> <span class="post-date"> <time datetime="Mar 21, 2024">Mar 21, 2024</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/2024/03/21/new-privacy-sandbox-reporting-more-transparency-performance/">New Privacy Sandbox Reporting Introduces More Transparency Into Performance聽聽</a></h2> </div> </div> <div class="entry-content"> <p> Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with … </p> <a href="https://www.indexexchange.com/2024/03/21/new-privacy-sandbox-reporting-more-transparency-performance/" class="read-more">Read more<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </div> </div> </div> </main> </div> </div> </div> <footer id="colophon" class="site-footer"> <div class="container-fluid"> <div class="row"> <div class="col-12 col-lg order-last order-lg-first" id="footer-menus"> <div class="f-sidebar--left grid grid-cols"> <section id="nav_menu-5" class="widget widget_nav_menu"><h2 class="widget-title">Solutions</h2><div class="menu-solutions-container"><ul id="menu-solutions" class="menu"><li id="menu-item-2016267" class="menu-item menu-item-type-post_type 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