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title="L枚sungen">L枚sungen</a><div class="title"><h1>F眉r Publisher</h1></div> <div> </div> </div> </div> </div> </div> </div> <div id="block_0079e9fef866ca8fe36a5b53c6deccbf" class="block-ie-image-title-content section-padding-80"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2022/11/omni-channel-3200x1800-1-7.png" alt="Clock Tower, Tower, Building" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>Maximieren Sie den Wert Ihrer Werbung in jedem Format und auf jedem Bildschirm</h2> </div> <div class="content"> <p><span style="font-weight: 400">Index Exchange bringt Sie 眉ber einen effizienten und transparenten Marktplatz mit der globalen Nachfrage in Verbindung. In der Werbetechnik ist der Wandel konstant – lassen Sie sich von unserer Technologie, unseren Daten und unserem Fachwissen dabei unterst眉tzen, Vermarktern einen Mehrwert zu bieten, ein nahtloses Kundenerlebnis zu schaffen und Ihren Umsatz zu steigern.</span></p> </div> </div> </div> </div> </div> <div id="block_1dbeeef69ec397ad7d638d6dadbdb6bf" class="block-ie-solution-two-columns ie-stone-mode"> <div class="wrapper container-fluid"> <div class="title-wrap"> <h2 class="d-block main-title">Die Index Exchange Plattform</h2> </div> <div class="grid grid-cols justify-content-between"> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/CROSSCHANNEL-2-1-7.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Cross-Channel-Monetarisierung</h3> <div class="d-block content"><p><span style="font-weight: 400">Monetarisieren Sie Ihr Display-, Video-, CTV-, Mobile- und Native-Ad-Inventar 眉ber eine einzige Plattform. Von Deals und ma脽geschneiderten Inventarpaketen bis hin zu offenen Auktionen – Sie haben die volle Kontrolle und Transparenz dar眉ber, wie Sie 眉ber jeden Kanal handeln. </span></p> </div> <a href="https://www.indexexchange.com/de/product/channels-formats/" class="read-more"> Mehr erfahren <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/PREMIUMDEMAND-2-1-7.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title"> Premium demand</h3> <div class="d-block content"><p><span style="font-weight: 400">Maximieren Sie den Ertrag, indem Sie den Wettbewerb um Ihr Inventar mit den weltweit gr枚脽ten Agenturen und Werbetreibenden erh枚hen. Als bevorzugter Lieferpartner von branchenf眉hrenden DSPs und Agentur-Holdinggesellschaften er枚ffnet Index Anbietern den Zugang zu einem vielf盲ltigen Spektrum an erstklassiger globaler Nachfrage.</span></p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEQUALITY-2-1-7.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Qualitativ hochwertiger Exchange</h3> <div class="d-block content"><p><span style="font-weight: 400">Um das Vertrauen der Buyer in die Integrit盲t Ihres Inventars zu erhalten, besch盲ftigt Index ein Team von Richtlinienspezialisten und Technikern, die die h枚chsten Qualit盲tsstandards gew盲hrleisten. Als Mitverfasser der ads.cert-Protokolle des IAB Tech Labs sind wir f眉hrend in der Sicherheit der Lieferkette und sorgen weiterhin f眉r einen sicheren und transparenten Austausch. </span></p> </div> <a href="https://www.indexexchange.com/de/product/ad-exchange-qualitaet-index-exchange/" class="read-more"> Mehr erfahren <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ADDRESSABILITY-2-1-7.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Adressierbarkeit </h3> <div class="d-block content"><p><span style="font-weight: 400">Index unterst眉tzt eine Reihe von Adressierungsl枚sungen, die Ihnen helfen, ein sichereres, ma脽geschneidertes Kundenerlebnis zu bieten und gleichzeitig die Relevanz Ihrer Zielgruppe f眉r adressierbare Kampagnen zu erh枚hen. Unser Echtzeit-Identit盲ts-Framework verbindet Inventar- und Publisher-Daten mit den Diagrammen und DMPs, denen Buyer vertrauen. </span></p> </div> <a href="https://www.indexexchange.com/de/product/addressability-portfolio/" class="read-more"> Mehr erfahren <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/DATAANALYTICS-2-7.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Daten und Analytics</h3> <div class="d-block content"><p><span style="font-weight: 400">Unsere Client Audit Logs liefern eine Best盲tigung f眉r jede Transaktion und bieten eine beispiellose Preistransparenz und Nachweisbarkeit. Mit detaillierten Analysen und Berichten auf Impressionsebene k枚nnen Sie ganz einfach auf die Daten zugreifen, die Sie ben枚tigen, um personalisierte Erkenntnisse zu gewinnen und intelligentere Monetarisierungsentscheidungen zu treffen. </span></p> </div> <a href="https://www.indexexchange.com/de/product/data-analytics/" class="read-more"> Mehr erfahren <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EASYINTEGRATION-2-1-7.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Integration und Support </h3> <div class="d-block content"><p><span style="font-weight: 400">Unser Expertenteam macht die programmatische Monetarisierung einfach. Wir helfen Ihnen bei der Integration zu Ihren Bedingungen, optimieren Bid Requests und konfigurieren das Inventar so, dass es den Anforderungen der Medienk盲ufer entspricht.</span></p> </div> <a href="https://www.indexexchange.com/de/product/exchange-access-transactions/" class="read-more"> Mehr erfahren <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </div> <div id="block_7ad1ce862f4d0a185cfe23c80936962f" class="block-ie-horizontal-img-grid"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row g-0 d-flex ie-horizontal-img-grid"> <div class="col-md-6 p-0 order-1"> <div class="content-wrap"> <h2 class="title">Index Explains: Streaming TV</h2><p>Videowerbung ist zwar anspruchsvoll, aber sie muss nicht verwirrend sein. 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2024</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/de/2024/09/26/was-googles-kartellrechtsverfahren-fuer-die-ad-tech-branche-bedeutet/">Was Googles Kartellrechtsverfahren f眉r die Ad-Tech-Branche bedeutet</a></h2> </div> </div> <div class="entry-content"> <p> Videotranskript  Ich bin gerade aus Virginia zur眉ckgekehrt, wo Andrew Casale, CEO von Index Exchange, am Er枚ffnungstag des Kartellverfahrens des US-Justizministeriums … </p> <a href="https://www.indexexchange.com/de/2024/09/26/was-googles-kartellrechtsverfahren-fuer-die-ad-tech-branche-bedeutet/" class="read-more">Weiterlesen<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> 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