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homepage-headline centered">Omnichannel Commerce<br/>for CPG Brands</h1><p class="paragraph grey margin-top-1em">Shopify Design & Build (DTC/POS/B2B), Email/SMS, Loyalty & Retention, Creative Production, Retail Activation, Website Support & CRO <a href="/services">See All</a></p><a href="#Scroll-Anchor" class="button-primary margin-top-2em w-button">Explore ↓</a></div><div id="Scroll-Anchor" class="invisible-anchor hero"></div></section><section class="module-container new-home half"><div data-poster-url="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9%2F66fb06a3dfd43ff352832662_barrel_2024_reel_%28cpg%29%20%28720p%29-poster-00001.jpg" data-video-urls="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9%2F66fb06a3dfd43ff352832662_barrel_2024_reel_%28cpg%29%20%28720p%29-transcode.mp4,https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9%2F66fb06a3dfd43ff352832662_barrel_2024_reel_%28cpg%29%20%28720p%29-transcode.webm" data-autoplay="true" data-loop="true" 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Current CLIENTS</h2></div><div class="main-block-grid logo-list"><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3a-81098f98" class="hero-split w-dyn-list"><div role="list" class="main-block-grid logos w-dyn-items"><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9ec6c319410829f475d6b_anthonys-goods.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9ec6c319410829f475d6b_anthonys-goods-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9ec6c319410829f475d6b_anthonys-goods-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9ec6c319410829f475d6b_anthonys-goods-p-1080.png 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9ec6c319410829f475d6b_anthonys-goods-p-1600.png 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9ec6c319410829f475d6b_anthonys-goods-p-2000.png 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9ec6c319410829f475d6b_anthonys-goods-p-2600.png 2600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9ec6c319410829f475d6b_anthonys-goods.png 2820w" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7a8c6269f316621e1b9_bobos.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7a8c6269f316621e1b9_bobos-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7a8c6269f316621e1b9_bobos-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7a8c6269f316621e1b9_bobos-p-1080.png 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7a8c6269f316621e1b9_bobos.png 1500w" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7b7b5830fbc4f2afb75_cabot-creamery.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7b7b5830fbc4f2afb75_cabot-creamery-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7b7b5830fbc4f2afb75_cabot-creamery-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7b7b5830fbc4f2afb75_cabot-creamery.png 1053w" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7c827559965cd7fc745_dr-jart.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7c827559965cd7fc745_dr-jart-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7c827559965cd7fc745_dr-jart-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7c827559965cd7fc745_dr-jart.png 848w" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7e52ffcafcbe4304668_fire-dept-coffee.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7e52ffcafcbe4304668_fire-dept-coffee-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7e52ffcafcbe4304668_fire-dept-coffee.png 779w" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e7d6b5830fbc4f2b101c_hu.png" alt="" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9ea8229dfadef4ac4926b_kind-snacks.png" alt="" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e8381eebf91c3736917e_loreal-paris.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e8381eebf91c3736917e_loreal-paris-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e8381eebf91c3736917e_loreal-paris-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e8381eebf91c3736917e_loreal-paris-p-1080.png 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e8381eebf91c3736917e_loreal-paris.png 1500w" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e847a52d60f43fd10599_mccormick.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e847a52d60f43fd10599_mccormick-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e847a52d60f43fd10599_mccormick-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e847a52d60f43fd10599_mccormick.png 850w" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e9e9490b93bd21b9a65e_miltons.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e9e9490b93bd21b9a65e_miltons-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e9e9490b93bd21b9a65e_miltons-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e9e9490b93bd21b9a65e_miltons-p-1080.png 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e9e9490b93bd21b9a65e_miltons.png 1500w" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66fab9a8f73998d7a1c37a89_oishii.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66fab9a8f73998d7a1c37a89_oishii-p-500.png 500w, 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id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e8619b4261bdf9699cbc_relief-factor.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e8619b4261bdf9699cbc_relief-factor-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e8619b4261bdf9699cbc_relief-factor-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e8619b4261bdf9699cbc_relief-factor-p-1080.png 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e8619b4261bdf9699cbc_relief-factor.png 1500w" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0959b3a4b7f1d1ecde507_smarty-pants-vitamins.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0959b3a4b7f1d1ecde507_smarty-pants-vitamins-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0959b3a4b7f1d1ecde507_smarty-pants-vitamins-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0959b3a4b7f1d1ecde507_smarty-pants-vitamins-p-1080.png 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0959b3a4b7f1d1ecde507_smarty-pants-vitamins.png 1168w" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e87575aa3eaca5624d1e_sweet-lorens.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e87575aa3eaca5624d1e_sweet-lorens-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e87575aa3eaca5624d1e_sweet-lorens-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e87575aa3eaca5624d1e_sweet-lorens-p-1080.png 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e87575aa3eaca5624d1e_sweet-lorens.png 1500w" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9e891c6269f3166228b03_the-outset.png" alt="" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9eb64e811e2d306ccc222_parmcrisps.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9eb64e811e2d306ccc222_parmcrisps-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9eb64e811e2d306ccc222_parmcrisps-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9eb64e811e2d306ccc222_parmcrisps-p-1080.png 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9eb64e811e2d306ccc222_parmcrisps.png 1500w" class="logo"/></div><div id="w-node-_2e2e9a97-7a06-4630-0043-1e9ef1570c3c-81098f98" role="listitem" class="logo-container w-dyn-item"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9eb9e34f28b908321dcdd_sakara.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9eb9e34f28b908321dcdd_sakara-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9eb9e34f28b908321dcdd_sakara-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9eb9e34f28b908321dcdd_sakara-p-1080.png 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9eb9e34f28b908321dcdd_sakara.png 1200w" class="logo"/></div></div></div></div></section><main class="module-container"><div class="container"><div class="main-block-grid"><div id="w-node-_3e4c7a48-efe8-652a-b4f3-6defc43a4136-81098f98" class="hero-split"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/66f9ad07f72f96ab850feb41_barrel-web-online-flaship.jpg" class="image rounded"/></div><div id="w-node-_3e4c7a48-efe8-652a-b4f3-6defc43a412e-81098f98" class="hero-split text"><h2 class="s2 headline white-2-2"><strong>How We See It </strong>— Your Website is Your Online Flagship</h2><p class="paragraph grey margin-btm-2em">Your website is where your brand’s story comes to life—a hub for customers to learn, discover, and experience. Through customer research and journey mapping, we help brands create seamless experiences across every touchpoint, driving engagement and boosting sales not just online, but across all channels.<br/></p><a href="/services" class="button-primary cta w-button">See Our Services</a></div></div></div></main><section class="module-container dark-bg"><div class="heading-wrapper"><h2 class="s2 white">Client Stories</h2></div><div id="w-node-c1b8df2c-4d91-5547-a0a8-7f97677501b0-81098f98" class="w-dyn-list"><div role="list" class="main-block-grid w-dyn-items"><div id="w-node-c1b8df2c-4d91-5547-a0a8-7f97677501b2-81098f98" role="listitem" class="select-work-wrapper w-dyn-item"><div id="w-node-c1b8df2c-4d91-5547-a0a8-7f97677501b3-81098f98" class="card-wrapper"><a style="background-color:hsla(0, 100.00%, 50.00%, 1.00)" href="http://barrelny.com/work/mccormick" class="work-thumb-wrapper rounded w-inline-block"><img loading="lazy" alt="McCormick" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/673d3b7eaabe2d2cb5842cd0_McCormick.jpg" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4 case-study-title white">McCormick</h3><div class="paragraph grey-on-dark">Driving an Iconic Household Brand's Future Ecommerce Growth</div><h1 class="s5 category-label no-hover on-dark">Food & Beverage</h1></div></div></div><div id="w-node-c1b8df2c-4d91-5547-a0a8-7f97677501b2-81098f98" role="listitem" class="select-work-wrapper w-dyn-item"><div id="w-node-c1b8df2c-4d91-5547-a0a8-7f97677501b3-81098f98" class="card-wrapper"><a style="background-color:hsla(239, 83.26%, 51.70%, 1.00)" href="http://www.barrelny.com/work/the-outset" class="work-thumb-wrapper rounded w-inline-block"><img loading="lazy" alt="The Outset" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64a9fad51ccddd56cc35b37a_Screenshot%202023-07-08%20at%208.09.37%20PM.png" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4 case-study-title white">The Outset</h3><div class="paragraph grey-on-dark">Launching & Growing a Celebrity Skincare Brand</div><h1 class="s5 category-label no-hover on-dark">Beauty & Skincare</h1></div></div></div><div id="w-node-c1b8df2c-4d91-5547-a0a8-7f97677501b2-81098f98" role="listitem" class="select-work-wrapper w-dyn-item"><div id="w-node-c1b8df2c-4d91-5547-a0a8-7f97677501b3-81098f98" class="card-wrapper"><a style="background-color:#e21b77" href="http://www.barrelny.com/work/sweet-lorens" class="work-thumb-wrapper rounded w-inline-block"><img loading="lazy" alt="Sweet Loren's" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/657335df465e6bb823ee41a2_SweetLorens_CoverImage.png" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4 case-study-title white">Sweet Loren's</h3><div class="paragraph grey-on-dark">Shopify 2.0 Migration and a Framework Built for Scale</div><h1 class="s5 category-label no-hover on-dark">Food & Beverage</h1></div></div></div><div id="w-node-c1b8df2c-4d91-5547-a0a8-7f97677501b2-81098f98" role="listitem" class="select-work-wrapper w-dyn-item"><div id="w-node-c1b8df2c-4d91-5547-a0a8-7f97677501b3-81098f98" class="card-wrapper"><a style="background-color:hsla(147, 37.85%, 22.92%, 1.00)" href="http://barrelny.com/work/anthonys-goods" class="work-thumb-wrapper rounded w-inline-block"><img loading="lazy" alt="Anthony's Goods" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67da155bd305fc6f4788e51c_Anthony%27s%20Goods_Hero.jpg" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4 case-study-title white">Anthony's Goods</h3><div class="paragraph grey-on-dark">Driving DTC Growth for an All-Natural Pantry Staple Brand</div><h1 class="s5 category-label no-hover on-dark">Food & Beverage</h1></div></div></div></div></div></section><section class="module-container"><div class="container"><div class="main-block-grid"><div id="w-node-b0273549-00fb-63d4-d08e-acaaf42b31c7-81098f98" class="hero-split"><h2 class="s2 headline"><strong>Research </strong>— Customer Journey Insights</h2><p class="paragraph margin-btm-2-em grey">DTC Patterns is our proprietary research project that surfaces UX & marketing insights from real e-commerce purchases. We’ve helped clients enhance their website experiences through our knowledge base which has over 300 published articles and growing.</p><a href="http://www.dtcpatterns.com/" target="_blank" class="button-primary w-button">Visit DTC Patterns ↗</a></div><div id="w-node-b0273549-00fb-63d4-d08e-acaaf42b31c5-81098f98" class="hero-split"><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659f17c50c7e4519473ddb67_DTCPatterns_Homepage.jpg" loading="eager" alt="DTC Patterns Collage" class="image rounded"/></div></div></div></section><section class="module-container"><div class="main-block-grid logo-list"><div id="w-node-_32f92971-325c-eb81-4462-04e6eae6428c-81098f98" class="hero-split text logos partnerships"><h2 class="s2">Partnerships</h2><p class="paragraph grey">Our partners act as an extension of our team, working together to deliver on our client's outcomes. These are some select partners.</p></div><div id="w-node-_32f92971-325c-eb81-4462-04e6eae64291-81098f98" class="hero-split w-dyn-list"><div role="list" class="main-block-grid logos partnerships w-dyn-items"><div id="w-node-_32f92971-325c-eb81-4462-04e6eae64293-81098f98" role="listitem" class="logo-container w-dyn-item"><a href="#" class="logo-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65c3fb9eaf017009177f0cfb_amazon-bwp.png" alt="" class="logo partnerships"/></a></div><div id="w-node-_32f92971-325c-eb81-4462-04e6eae64293-81098f98" role="listitem" class="logo-container w-dyn-item"><a href="#" class="logo-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65c3d3d863548d9ec1f3d18e_brij.webp" alt="" class="logo partnerships"/></a></div><div id="w-node-_32f92971-325c-eb81-4462-04e6eae64293-81098f98" role="listitem" class="logo-container w-dyn-item"><a href="https://www.barrelny.com/partners/klaviyo" class="logo-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0a5e309c841126c840791_klaviyo.png" alt="" class="logo partnerships"/></a></div><div id="w-node-_32f92971-325c-eb81-4462-04e6eae64293-81098f98" role="listitem" class="logo-container w-dyn-item"><a href="#" class="logo-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65af16f9e90f4b6b123b35c2_loop-isologo.svg" alt="" class="logo partnerships"/></a></div><div id="w-node-_32f92971-325c-eb81-4462-04e6eae64293-81098f98" role="listitem" class="logo-container w-dyn-item"><a href="https://www.barrelny.com/partners/okendo" class="logo-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0a5d44229c4e2b2495658_okendo.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0a5d44229c4e2b2495658_okendo-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0a5d44229c4e2b2495658_okendo.png 835w" class="logo partnerships"/></a></div><div id="w-node-_32f92971-325c-eb81-4462-04e6eae64293-81098f98" role="listitem" class="logo-container w-dyn-item"><a href="#" class="logo-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65bb2716c4fbf0e38c966844_b0bff0fa45c252efb8af9f999d556706c8ef04ed.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65bb2716c4fbf0e38c966844_b0bff0fa45c252efb8af9f999d556706c8ef04ed-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65bb2716c4fbf0e38c966844_b0bff0fa45c252efb8af9f999d556706c8ef04ed-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65bb2716c4fbf0e38c966844_b0bff0fa45c252efb8af9f999d556706c8ef04ed-p-1080.png 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65bb2716c4fbf0e38c966844_b0bff0fa45c252efb8af9f999d556706c8ef04ed-p-1600.png 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65bb2716c4fbf0e38c966844_b0bff0fa45c252efb8af9f999d556706c8ef04ed-p-2000.png 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65bb2716c4fbf0e38c966844_b0bff0fa45c252efb8af9f999d556706c8ef04ed-p-2600.png 2600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65bb2716c4fbf0e38c966844_b0bff0fa45c252efb8af9f999d556706c8ef04ed-p-3200.png 3200w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65bb2716c4fbf0e38c966844_b0bff0fa45c252efb8af9f999d556706c8ef04ed.png 3337w" class="logo partnerships"/></a></div><div id="w-node-_32f92971-325c-eb81-4462-04e6eae64293-81098f98" role="listitem" class="logo-container w-dyn-item"><a href="http://www.barrelny.com/partners/rebuy" class="logo-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f098c0e38dec3a384cb182_rebuy.svg" alt="" class="logo partnerships"/></a></div><div id="w-node-_32f92971-325c-eb81-4462-04e6eae64293-81098f98" role="listitem" class="logo-container w-dyn-item"><a href="http://www.barrelny.com/partners/recharge" class="logo-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f098d045e1c6882b3f1871_recharge.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f098d045e1c6882b3f1871_recharge-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f098d045e1c6882b3f1871_recharge.png 1077w" class="logo partnerships"/></a></div><div id="w-node-_32f92971-325c-eb81-4462-04e6eae64293-81098f98" role="listitem" class="logo-container w-dyn-item"><a href="https://www.barrelny.com/shopify-plus-ecommerce-agency" class="logo-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65d7a4e5897af90454fdd5c7_shopify_plus.png" alt="" class="logo partnerships"/></a></div><div id="w-node-_32f92971-325c-eb81-4462-04e6eae64293-81098f98" role="listitem" class="logo-container w-dyn-item"><a href="#" class="logo-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66f9ee0706c7344f4b3f7472_swap-commerce.png" alt="" class="logo partnerships"/></a></div><div id="w-node-_32f92971-325c-eb81-4462-04e6eae64293-81098f98" role="listitem" class="logo-container w-dyn-item"><a href="https://www.barrelny.com/partners/tolstoy" class="logo-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65739f6f7676af697399383d_light.svg" alt="" class="logo partnerships"/></a></div><div id="w-node-_32f92971-325c-eb81-4462-04e6eae64293-81098f98" role="listitem" class="logo-container w-dyn-item"><a href="http://www.barrelny.com/partners/wonderment" class="logo-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0acefdb8f59708c94d775_wonderment.png" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0acefdb8f59708c94d775_wonderment-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0acefdb8f59708c94d775_wonderment.png 1000w" class="logo partnerships"/></a></div></div></div></div><div class="cta-block"><div id="w-node-_2ed94244-1fbd-e1c5-54ba-f861671307e8-81098f98"><h2 class="s2 margin-bottom headline cta white">Interested in collaborating on a project?</h2><a href="/contact" class="button-primary cta white-border transparent-btn w-button">Get Started</a></div></div></section><div class="module-container dark-bg"><div class="heading-wrapper"><h2 class="s2 white">From Clients & Partners </h2></div><div class="w-dyn-list"><div role="list" class="main-block-grid w-dyn-items"><div id="w-node-ef159bff-8b13-59a0-ac94-31e7c840b4ac-81098f98" role="listitem" class="testimonial-wrapper w-dyn-item"><div class="testimonials-logo-wrapper"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67d98a5e83a7e1e91dc4b066_kite-hill.png" class="testimonials-logo"/><img loading="lazy" alt="" src="" class="testimonials-logo portrait w-condition-invisible w-dyn-bind-empty"/></div><div class="testimonial-text"><h3 class="testimonial-attribution-style">"The Barrel team met Kite Hill where we needed to be, transforming our old WordPress site into a beautifully designed, highly functional Shopify site in just eight weeks—prioritizing design decisions that mattered most to our customers. The launch handoff was seamless. I’d recommend them to any CPG brand in a heartbeat!"</h3></div><div class="testimonial-attribution"><h3 class="s4 white testimonial">Connie Sintuvat</h3><div class="paragraph grey testimonial-person">VP of Marketing</div><div class="card-title grey testimonial-title">,</div><div class="paragraph grey testimonial-person company">Kite Hill</div></div></div><div id="w-node-ef159bff-8b13-59a0-ac94-31e7c840b4ac-81098f98" role="listitem" class="testimonial-wrapper w-dyn-item"><div class="testimonials-logo-wrapper"><img loading="lazy" alt="" src="" class="testimonials-logo w-condition-invisible w-dyn-bind-empty"/><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64ab185ba446d8dc44f7a949_Once_Upon_a_Farm_Logo.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64ab185ba446d8dc44f7a949_Once_Upon_a_Farm_Logo-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64ab185ba446d8dc44f7a949_Once_Upon_a_Farm_Logo.png 800w" class="testimonials-logo portrait"/></div><div class="testimonial-text"><h3 class="testimonial-attribution-style">“Our Barrel account team took the time to listen and learn before recommending an enhanced user experience. Our online business has since doubled, and we continue to hear praise about our customer portal which was one of the most important pieces for us in increasing retention.”</h3></div><div class="testimonial-attribution"><h3 class="s4 white testimonial">Katie Marston</h3><div class="paragraph grey testimonial-person">Chief Marketing Officer</div><div class="card-title grey testimonial-title">,</div><div class="paragraph grey testimonial-person company">Once Upon A Farm</div></div></div><div id="w-node-ef159bff-8b13-59a0-ac94-31e7c840b4ac-81098f98" role="listitem" class="testimonial-wrapper w-dyn-item"><div class="testimonials-logo-wrapper"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64aad938540e81eb4c0a0dfc_Shopify-Plus_Logo.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64aad938540e81eb4c0a0dfc_Shopify-Plus_Logo-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64aad938540e81eb4c0a0dfc_Shopify-Plus_Logo.png 800w" class="testimonials-logo"/><img loading="lazy" alt="" src="" class="testimonials-logo portrait w-condition-invisible w-dyn-bind-empty"/></div><div class="testimonial-text"><h3 class="testimonial-attribution-style">"We are thrilled to have Barrel as a trusted Plus Partner since the early days. Their team has consistently demonstrates a deep understanding of e-commerce and a commitment to delivering exceptional solutions for their clients and our merchants.”</h3></div><div class="testimonial-attribution"><h3 class="s4 white testimonial">John Yoo</h3><div class="paragraph grey testimonial-person">Partner Manager</div><div class="card-title grey testimonial-title">,</div><div class="paragraph grey testimonial-person company">Shopify</div></div></div></div></div></div><div class="module-container"><div class="heading-wrapper"><h2 class="s2">Latest Updates</h2></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb301-81098f98" class="w-dyn-list"><div role="list" class="main-block-grid w-dyn-items"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb303-81098f98" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb304-81098f98" class="card-wrapper blog-listing"><a style="background-color:hsla(137, 43.59%, 14.86%, 1.00)" href="/posts/818-tequilas-new-merch-site-sells-out-in-one-week" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="eager" alt="818 Tequila and luxury loungewear brand Leset teamed up to launch an exclusive collection of clothing sets inspired by 818’s signature brand colors. " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67cfccb64a8eb3c8f99b0484_818%20Leset%20Hero%20Image%204.jpg" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67cfccb64a8eb3c8f99b0484_818%20Leset%20Hero%20Image%204-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67cfccb64a8eb3c8f99b0484_818%20Leset%20Hero%20Image%204-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67cfccb64a8eb3c8f99b0484_818%20Leset%20Hero%20Image%204-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67cfccb64a8eb3c8f99b0484_818%20Leset%20Hero%20Image%204-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67cfccb64a8eb3c8f99b0484_818%20Leset%20Hero%20Image%204.jpg 1920w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">818 Tequila’s New Merch Site Sells Out in One Week</h3></div></div></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb303-81098f98" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb304-81098f98" class="card-wrapper blog-listing"><a style="background-color:hsla(324.64864864864865, 84.47%, 57.06%, 1.00)" href="/posts/sweet-lorens-and-barbie-launch-a-pink-heart-shaped-cookie-dough" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="eager" alt="As part of our ongoing partnership with Sweet Loren's, we supported the launch of their first-ever collaboration with Barbie™ and Mattel—introducing Barbie™ Pink Heart Shapes Sugar Cookie Dough. This collaboration, which featured an initial Target-exclusive launch, aimed to expand Sweet Loren's audience, increase brand awareness, drive retail sales, and reinforce their mission. " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789cad96a756bc8ce6910ea_Sweet%20Lorens%20Background%20Image_2.jpg" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789cad96a756bc8ce6910ea_Sweet%20Lorens%20Background%20Image_2-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789cad96a756bc8ce6910ea_Sweet%20Lorens%20Background%20Image_2-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789cad96a756bc8ce6910ea_Sweet%20Lorens%20Background%20Image_2-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789cad96a756bc8ce6910ea_Sweet%20Lorens%20Background%20Image_2-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789cad96a756bc8ce6910ea_Sweet%20Lorens%20Background%20Image_2.jpg 1920w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Sweet Loren’s and Barbie™ Launch a Pink Heart Shaped Cookie Dough</h3></div></div></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb303-81098f98" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb304-81098f98" class="card-wrapper blog-listing"><a style="background-color:#211f54" href="/posts/migrating-halo-and-aden-anais-to-shopify" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="eager" alt="We’re excited to announce the launch of the newly redesigned website for HALO and aden + anais—now live on Shopify! This project was an incredible opportunity to support two beloved brands in their mission to deliver high-quality baby essentials and sleep solutions. " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789c8e378adf23fc9deac5d_Halo_AdenAnais.jpg" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789c8e378adf23fc9deac5d_Halo_AdenAnais-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789c8e378adf23fc9deac5d_Halo_AdenAnais-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789c8e378adf23fc9deac5d_Halo_AdenAnais-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789c8e378adf23fc9deac5d_Halo_AdenAnais-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789c8e378adf23fc9deac5d_Halo_AdenAnais.jpg 1920w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Migrating HALO and aden + anais From Magento to Shopify</h3></div></div></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb303-81098f98" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb304-81098f98" class="card-wrapper blog-listing"><a style="background-color:hsla(352.7368421052632, 76.61%, 48.63%, 1.00)" href="/posts/creating-a-cohesive-gifting-strategy-for-cabot-creamery" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="eager" alt="We audited Cabot's gifting experience and recommended improvements for the 2024 BFCM and holiday season, including a gift card page, gifting bundles, a gift guide, and a multi-gift option for corporate gifting. " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67624977429cb59cf01f0f50_cheese_lovers_gift_guide_blog_header_2472x.webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67624977429cb59cf01f0f50_cheese_lovers_gift_guide_blog_header_2472x-p-500.webp 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67624977429cb59cf01f0f50_cheese_lovers_gift_guide_blog_header_2472x-p-800.webp 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67624977429cb59cf01f0f50_cheese_lovers_gift_guide_blog_header_2472x-p-1080.webp 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67624977429cb59cf01f0f50_cheese_lovers_gift_guide_blog_header_2472x-p-1600.webp 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67624977429cb59cf01f0f50_cheese_lovers_gift_guide_blog_header_2472x-p-2000.webp 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67624977429cb59cf01f0f50_cheese_lovers_gift_guide_blog_header_2472x.webp 2472w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Creating A Cohesive Gifting Strategy for Cabot Creamery </h3></div></div></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb303-81098f98" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb304-81098f98" class="card-wrapper blog-listing"><a style="background-color:hsla(161.3793103448276, 17.16%, 33.14%, 1.00)" href="/posts/enhancing-the-818-tequila-omnichannel-experience" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="eager" alt="818 Tequila, founded by Kendall Jenner, is an award-winning tequila brand made from 100% Blue Weber Agaves in Jalisco, Mexico." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718.jpg" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718-p-2000.jpg 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718-p-2600.jpg 2600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718.jpg 3089w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Enhancing the 818 Tequila Omnichannel Experience</h3></div></div></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb303-81098f98" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb304-81098f98" class="card-wrapper blog-listing"><a style="background-color:hsla(177.58620689655172, 88.78%, 38.43%, 1.00)" href="/posts/driving-engagement-through-a-new-willow-blog-and-about-page" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="eager" alt="An industry innovator, Willow created the first wireless, hands-free wearable breast pump in 2018, making it discreet and convenient for nursing mothers to pump on the go. Their latest pump integrates the Willow companion app, which provides tools for tracking pump sessions, milk volume, and other data to monitor the breastfeeding journey. " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670ed366df9abde41bcdb3fe_AboutUs_YearsLater_-_Option_02.webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670ed366df9abde41bcdb3fe_AboutUs_YearsLater_-_Option_02-p-500.webp 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670ed366df9abde41bcdb3fe_AboutUs_YearsLater_-_Option_02-p-800.webp 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670ed366df9abde41bcdb3fe_AboutUs_YearsLater_-_Option_02-p-1080.webp 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670ed366df9abde41bcdb3fe_AboutUs_YearsLater_-_Option_02.webp 1200w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Driving Engagement Through A New Willow Blog and About Page</h3></div></div></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb303-81098f98" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb304-81098f98" class="card-wrapper blog-listing"><a style="background-color:hsla(46, 100.00%, 50.00%, 1.00)" href="/posts/a-revolution-in-event-planning" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="eager" alt="Barrel reimagined POSH's Homepage and Competitor Landing page, emphasizing the importance of educating customers about POSH’s unique approach to event planning and its capabilities to serve a range of use cases." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6717e0bd0b88c79c5f3689eb_POSH_Thumbnail.jpg" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6717e0bd0b88c79c5f3689eb_POSH_Thumbnail-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6717e0bd0b88c79c5f3689eb_POSH_Thumbnail-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6717e0bd0b88c79c5f3689eb_POSH_Thumbnail-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6717e0bd0b88c79c5f3689eb_POSH_Thumbnail.jpg 1200w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">A Revolution in Event Planning</h3></div></div></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb303-81098f98" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb304-81098f98" class="card-wrapper blog-listing"><a style="background-color:hsla(5.9259259259259265, 98.78%, 67.84%, 1.00)" href="/posts/launching-a-new-wellness-brand-to-market" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="eager" alt="while on earth™ is a performance wellness brand for those who move, go, and do. Barrel helped launch while on earth™ to market with an e-commerce site that highlights product storytelling, builds community, and drives conversion." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670f0f9122859cccd6ba5be4_66be80bf7ff0ad1d730edc73_WOE_HOMEPAGE_Mod1_HeroSliderMod_Mobile_750x1440_2024_0726Artboard_1.webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670f0f9122859cccd6ba5be4_66be80bf7ff0ad1d730edc73_WOE_HOMEPAGE_Mod1_HeroSliderMod_Mobile_750x1440_2024_0726Artboard_1-p-500.webp 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670f0f9122859cccd6ba5be4_66be80bf7ff0ad1d730edc73_WOE_HOMEPAGE_Mod1_HeroSliderMod_Mobile_750x1440_2024_0726Artboard_1-p-800.webp 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670f0f9122859cccd6ba5be4_66be80bf7ff0ad1d730edc73_WOE_HOMEPAGE_Mod1_HeroSliderMod_Mobile_750x1440_2024_0726Artboard_1-p-1080.webp 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670f0f9122859cccd6ba5be4_66be80bf7ff0ad1d730edc73_WOE_HOMEPAGE_Mod1_HeroSliderMod_Mobile_750x1440_2024_0726Artboard_1.webp 1153w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Launching a New Wellness Brand to Market</h3></div></div></div></div></div></div><div class="cta-block single"><div id="w-node-_236e5140-3e55-a6fe-4ff4-72cb71840852-71840851"><h2 class="s2 margin-bottom headline cta white mobile-max-width">Interested in collaborating on a project?</h2><a href="/contact" class="button-primary cta white-border transparent-btn w-button">Get Started</a></div></div><section class="module-container footer"><div class="footer-internal-container"><div class="main-block-grid footer-newsletter"><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588f67-1a01cbaa" class="footer-form w-form"><form id="wf-form-Footer-Form" name="wf-form-Footer-Form" data-name="Footer Form" action="https://barrelny.us1.list-manage.com/subscribe/post?u=b075be5b166b58f7abfca70eb&amp;id=351bbc74be" method="get" class="footer-form-container" data-wf-page-id="66855865b054406e81098f98" data-wf-element-id="1c03903a-c9a9-8a0d-16c8-0eec11588f68"><div class="s4">Join Our Newsletter</div><div class="small-text footer">Includes our monthly round-up of DTC Patterns, a Barrel research project featuring marketing & UX insights.</div><div class="footer-form-block"><input class="form-field w-input" maxlength="256" name="Email-Address-3" data-name="Email Address 3" aria-label="Get product updates" placeholder="Email Address" type="email" id="Email-Address-3" required=""/><input type="submit" data-wait="Submit" class="form-btn-submit btn-text w-button" value="Submit"/></div></form><div class="success-message-2 w-form-done"><div class="paragraph">Thank you! 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const pauseIcon = "https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/64b0168edb0d44176307de1e_pause-button.svg"; // Create an IntersectionObserver instance to auto play/pause when not manually overridden. const observer = new IntersectionObserver((entries) => { entries.forEach((entry) => { // Skip auto-control if video was manually toggled. if (entry.target.dataset.manual === "true") return; // Auto play if at least 50% visible; otherwise pause. if (entry.isIntersecting) { entry.target.play(); console.log("Video resumed automatically."); } else { entry.target.pause(); console.log("Video paused automatically."); } }); }, { threshold: 0.5 }); // Process each video element videos.forEach((video) => { // Create a button element. const btn = document.createElement("button"); btn.style.position = "absolute"; btn.style.zIndex = 10; btn.style.bottom = "10px"; btn.style.right = "10px"; // Moved to bottom right corner btn.style.border = "none"; btn.style.background = "none"; btn.style.cursor = "pointer"; // Create an image element for the button icon. const btnImg = document.createElement("img"); // Assume video starts playing automatically so we use the pause icon. btnImg.src = pauseIcon; btnImg.alt = "Pause"; btnImg.style.width = "40px"; // adjust as needed btnImg.style.height = "40px"; // adjust as needed btn.appendChild(btnImg); // Ensure the video's container is positioned relatively to place the button correctly. const container = video.parentElement; if (getComputedStyle(container).position === "static") { container.style.position = "relative"; } container.appendChild(btn); // Toggle play/pause on button click and mark video as manually controlled. btn.addEventListener("click", function (e) { e.stopPropagation(); video.dataset.manual = "true"; // Manual override flag if (video.paused) { video.play(); btnImg.src = pauseIcon; btnImg.alt = "Pause"; console.log("Manual: Video resumed."); } else { video.pause(); btnImg.src = playIcon; btnImg.alt = "Play"; console.log("Manual: Video paused."); } }); // Observe the video for auto play/pause when not manually overridden. observer.observe(video); }); }); </script> </body></html>