CINXE.COM

<!DOCTYPE html><html data-wf-domain="www.barrelny.com" data-wf-page="659db38eb40bb8bad9f06e61" data-wf-site="64a8329f0200796d9bea1ec9" data-wf-collection="659db38eb40bb8bad9f06e3d" data-wf-item-slug="legal"><head><meta charset="utf-8"/><title>Legal | Barrel</title><meta content="Legal" name="description"/><meta content="Legal | Barrel" property="og:title"/><meta content="Legal" property="og:description"/><meta content="Legal | Barrel" property="twitter:title"/><meta content="Legal" property="twitter:description"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><meta content="7RvsjJP7D9a6YDz3d_6V6laBpsOvSBpNeDGbRxPmMdA" name="google-site-verification"/><link href="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/css/barrel-2024.webflow.935af2ffd.min.css" rel="stylesheet" type="text/css"/><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65a18fc4b1d147c1a62c526e_barrel-fav.webp" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65a18fcaea1795f3c0a159cc_barrel-fav.jpg" rel="apple-touch-icon"/><link href="https://www.barrelny.com/pages/legal" rel="canonical"/> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MHS9KJ');</script>  <script id="jetboost-script" type="text/javascript"> window.JETBOOST_SITE_ID = "ckrmrc48w0drp0tt3f4ab443n"; (function(d) { var s = d.createElement("script"); s.src = "https://cdn.jetboost.io/jetboost.js"; s.async = 1; d.getElementsByTagName("head")[0].appendChild(s); })(document); </script>  <script async src="https://cdn.jsdelivr.net/npm/@finsweet/cookie-consent@1/fs-cc.js" fs-cc-mode="opt-in"></script>  <script id="warmly-script-loader" src="https://opps-widget.getwarmly.com/warmly.js?clientId=f3d356cb7346f32c20f7bca44f573868" defer></script> <script async defer src="https://tools.luckyorange.com/core/lo.js?site-id=33a42ecf"></script></head><body class="body"><div class="website-wrapper"><div class="main-navigation"><div class="hide-scroll"></div><div data-animation="default" data-collapse="small" data-duration="400" data-easing="ease" data-easing2="ease" data-no-scroll="1" role="banner" class="navbar-no-shadow-container w-nav"><div class="container-regular"><div class="navbar-wrapper"><a href="/" class="logo-nav w-inline-block"><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/64ac5e134a8ba871145e4581_barrel-wordmark.svg" loading="lazy" width="65" alt="" class="nav-logo"/></a><nav role="navigation" class="nav-wrapper w-nav-menu"><ul role="list" class="nav-menu w-list-unstyled"><li class="list-item"><a href="/about" class="nav-link nav-style">About</a></li><li class="list-item"><a href="/work/all" class="nav-link nav-style">Work</a></li><li class="list-item"><a href="/services" class="nav-link nav-style">Services</a></li><li class="list-item"><a href="/blog/all" class="nav-link nav-style">Blog</a></li><li class="list-item"><a href="/careers" class="nav-link nav-style">Careers</a></li></ul></nav><a href="/contact" class="button-primary nav w-button">Contact</a><div class="menu-button button-primary nav w-nav-button"><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/64d63d7833bf2a7d0815c0be_menu-icon.svg" loading="lazy" alt="" class="menu-icon"/></div></div></div></div><div class="cookie-wrapper"><div fs-cc="banner" class="fs-cc-banner_component"><div class="fs-cc-banner_container"><div class="fs-cc-banner_text">By clicking <strong>“Accept”</strong>, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our <a href="https://www.barrelny.com/pages/legal" target="_blank" class="fs-cc-banner_text-link">Privacy Policy</a> for more information.</div><div class="fs-cc-banner_buttons-wrapper"><a fs-cc="open-preferences" href="#" class="fs-cc-banner_text-link hide">Preferences</a><a fs-cc="deny" href="#" class="button-primary is-secondary w-button">Deny</a><a fs-cc="allow" href="#" class="button-primary w-button">Accept</a><div fs-cc="close" class="fs-cc-banner_close"><div class="fs-cc-banner_close-icon w-embed"><svg fill="currentColor" aria-hidden="true" focusable="false" viewBox="0 0 16 16"> <path d="M9.414 8l4.293-4.293-1.414-1.414L8 6.586 3.707 2.293 2.293 3.707 6.586 8l-4.293 4.293 1.414 1.414L8 9.414l4.293 4.293 1.414-1.414L9.414 8z"></path> </svg></div></div></div></div><div fs-cc="interaction" class="fs-cc-banner_trigger"></div></div><div fs-cc="manager" class="fs-cc-manager_component"><div fs-cc="open-preferences" class="fs-cc-manager_button"><div class="fs-cc-manager_icon w-embed"><svg viewBox="0 0 54 54" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0)"> <path d="M52.631 30.3899C52.229 30.4443 51.8161 30.4769 51.3924 30.4769C47.5135 30.4769 44.2322 27.9344 43.1022 24.4358C42.9066 23.8382 42.4177 23.371 41.7984 23.2624C35.3553 22.0346 30.4877 16.3847 30.4877 9.5831C30.4877 6.72555 31.3461 4.07445 32.8237 1.86881C33.1714 1.34728 32.8781 0.641046 32.2588 0.521529C30.5529 0.173843 28.8036 0 27 0C12.093 0 0 12.093 0 27C0 41.907 12.093 54 27 54C40.4402 54 51.5553 44.2213 53.6415 31.3678C53.7392 30.7811 53.2068 30.303 52.631 30.3899Z" fill="#4264D1"/> <path d="M14.8093 21.7738C16.7355 21.7738 18.297 20.2123 18.297 18.2861C18.297 16.3599 16.7355 14.7984 14.8093 14.7984C12.883 14.7984 11.3215 16.3599 11.3215 18.2861C11.3215 20.2123 12.883 21.7738 14.8093 21.7738Z" fill="#6CE2FF"/> <path d="M16.5477 38.3215C17.9879 38.3215 19.1554 37.154 19.1554 35.7138C19.1554 34.2737 17.9879 33.1062 16.5477 33.1062C15.1075 33.1062 13.9401 34.2737 13.9401 35.7138C13.9401 37.154 15.1075 38.3215 16.5477 38.3215Z" fill="#6CE2FF"/> <path d="M38.2129 7.06237L37.963 8.56177C37.7565 9.78953 38.4519 10.9956 39.6254 11.441L41.8419 12.2668C43.2978 12.8101 44.9167 11.9626 45.297 10.4523L46.0901 7.3014C46.5791 5.33481 44.7429 3.58551 42.8089 4.16137L40.06 4.98712C39.093 5.26961 38.3759 6.07364 38.2129 7.06237Z" fill="#6CE2FF"/> <path d="M47.0354 16.5477L45.9815 17.0692C45.1557 17.4821 44.7972 18.4708 45.1557 19.3183L46.0032 21.2958C46.5139 22.4909 48.1111 22.7191 48.9477 21.7195L50.3058 20.0897C50.9469 19.3183 50.8056 18.1774 50.0125 17.5799L48.8608 16.7106C48.3284 16.3195 47.6221 16.2543 47.0354 16.5477Z" fill="#6CE2FF"/> <path d="M52.2615 13.06C53.2216 13.06 53.9999 12.2816 53.9999 11.3215C53.9999 10.3614 53.2216 9.5831 52.2615 9.5831C51.3014 9.5831 50.5231 10.3614 50.5231 11.3215C50.5231 12.2816 51.3014 13.06 52.2615 13.06Z" fill="#6CE2FF"/> <path d="M30.2704 50.7296C15.3634 50.7296 3.27042 38.6366 3.27042 23.7296C3.27042 17.1018 5.66076 11.039 9.61569 6.34528C3.73763 11.2998 0 18.7099 0 27C0 41.907 12.093 54 27 54C35.2901 54 42.7002 50.2732 47.6439 44.3952C42.9501 48.3501 36.8873 50.7296 30.2704 50.7296Z" fill="#4264D1"/> <path d="M42.2222 10.2459C40.7662 9.70263 39.897 8.19236 40.1469 6.64951L40.4403 4.86761L40.0274 4.98713C39.0712 5.26963 38.365 6.07365 38.202 7.06238L37.9521 8.56178C37.7457 9.78955 38.4411 10.9956 39.6145 11.4411L41.831 12.2668C43.0044 12.7014 44.2648 12.2342 44.9167 11.2563L42.2222 10.2459Z" fill="#4264D1"/> <path d="M47.8612 20.1658L46.905 17.9276C46.7203 17.5038 46.7095 17.0584 46.8181 16.6455L45.9815 17.0692C45.1557 17.4821 44.7972 18.4708 45.1557 19.3183L46.0032 21.2958C46.5139 22.491 48.1111 22.7191 48.9477 21.7195L49.2845 21.3175C48.6869 21.198 48.1328 20.8069 47.8612 20.1658Z" fill="#4264D1"/> <path d="M16.6563 19.9268C14.7332 19.9268 13.1686 18.3622 13.1686 16.4391C13.1686 15.961 13.2664 15.4938 13.4402 15.0809C12.1907 15.6133 11.3107 16.8519 11.3107 18.2861C11.3107 20.2093 12.8753 21.7739 14.7984 21.7739C16.2435 21.7739 17.4821 20.8938 18.0036 19.6443C17.6016 19.829 17.1344 19.9268 16.6563 19.9268Z" fill="white"/> <path d="M17.9059 36.9634C16.4608 36.9634 15.2982 35.79 15.2982 34.3557C15.2982 33.9863 15.3743 33.6386 15.5155 33.3235C14.592 33.7256 13.9401 34.6491 13.9401 35.7248C13.9401 37.1698 15.1135 38.3324 16.5477 38.3324C17.6234 38.3324 18.5469 37.6805 18.9489 36.757C18.623 36.8873 18.2753 36.9634 17.9059 36.9634Z" fill="white"/> <path d="M33.0954 41.8093C35.0216 41.8093 36.5831 40.2477 36.5831 38.3215C36.5831 36.3953 35.0216 34.8338 33.0954 34.8338C31.1692 34.8338 29.6077 36.3953 29.6077 38.3215C29.6077 40.2477 31.1692 41.8093 33.0954 41.8093Z" fill="#6CE2FF"/> <path d="M34.9425 39.9513C33.0193 39.9513 31.4547 38.3867 31.4547 36.4636C31.4547 35.9855 31.5525 35.5183 31.7264 35.1054C30.4769 35.6378 29.5968 36.8765 29.5968 38.3107C29.5968 40.2338 31.1614 41.7984 33.0845 41.7984C34.5296 41.7984 35.7682 40.9183 36.2898 39.6688C35.8877 39.8535 35.4314 39.9513 34.9425 39.9513Z" fill="white"/> <path d="M27.8063 22.9281C27.9601 21.9804 27.3165 21.0874 26.3688 20.9336C25.421 20.7798 24.5281 21.4234 24.3743 22.3711C24.2205 23.3188 24.864 24.2118 25.8118 24.3656C26.7595 24.5194 27.6525 23.8758 27.8063 22.9281Z" fill="#6CE2FF"/> <path d="M42.6785 35.6487C42.798 35.6487 42.9284 35.6161 43.0371 35.5618C43.4391 35.3553 43.602 34.8664 43.4065 34.4644L42.5373 32.726C42.3308 32.3239 41.8419 32.161 41.4399 32.3565C41.0379 32.563 40.8749 33.0519 41.0705 33.4539L41.9397 35.1924C42.0918 35.4857 42.3743 35.6487 42.6785 35.6487Z" fill="white"/> <path d="M33.0954 30.4225C33.2149 30.4225 33.3453 30.39 33.4539 30.3356L35.1923 29.4664C35.5944 29.26 35.7573 28.771 35.5618 28.369C35.3553 27.967 34.8664 27.804 34.4644 27.9996L32.726 28.8688C32.3239 29.0753 32.161 29.5642 32.3565 29.9662C32.5087 30.2596 32.802 30.4225 33.0954 30.4225Z" fill="white"/> <path d="M8.85515 28.2386C8.9964 28.5211 9.28976 28.6841 9.58312 28.6841C9.70263 28.6841 9.83302 28.6515 9.94167 28.5972C10.3437 28.3908 10.5067 27.9018 10.3111 27.4998L9.44187 25.7614C9.23543 25.3594 8.7465 25.1964 8.34449 25.392C7.94247 25.5984 7.7795 26.0873 7.97507 26.4894L8.85515 28.2386Z" fill="white"/> <path d="M22.2845 41.9505L20.5461 42.8197C20.1441 43.0262 19.9811 43.5151 20.1767 43.9171C20.3179 44.1996 20.6113 44.3626 20.9046 44.3626C21.0242 44.3626 21.1545 44.33 21.2632 44.2757L23.0016 43.4064C23.4036 43.2 23.5666 42.7111 23.371 42.3091C23.1755 41.907 22.6865 41.7441 22.2845 41.9505Z" fill="white"/> <path d="M23.2189 9.00724L22.3497 8.13802C22.0346 7.82293 21.5131 7.82293 21.198 8.13802C20.8829 8.45311 20.8829 8.97464 21.198 9.28973L22.0672 10.1589C22.2302 10.3219 22.4366 10.398 22.6431 10.398C22.8495 10.398 23.0559 10.3219 23.2189 10.1589C23.5449 9.84385 23.5449 9.32233 23.2189 9.00724Z" fill="white"/> <path d="M19.4596 28.1626C19.1445 28.4777 19.1445 28.9992 19.4596 29.3143L20.3288 30.1835C20.4918 30.3465 20.6982 30.4226 20.9047 30.4226C21.1111 30.4226 21.3175 30.3465 21.4805 30.1835C21.7956 29.8684 21.7956 29.3469 21.4805 29.0318L20.6113 28.1626C20.2853 27.8475 19.7747 27.8475 19.4596 28.1626Z" fill="white"/> <path d="M29.6729 47.0354V47.9046C29.6729 48.3501 30.0423 48.7195 30.4877 48.7195C30.9332 48.7195 31.3026 48.3501 31.3026 47.9046V47.0354C31.3026 46.5899 30.9332 46.2205 30.4877 46.2205C30.0423 46.2205 29.6729 46.5791 29.6729 47.0354Z" fill="white"/> <path d="M25.8374 15.3851L26.7067 14.5159C27.0217 14.2008 27.0217 13.6793 26.7067 13.3642C26.3916 13.0491 25.87 13.0491 25.5549 13.3642L24.6857 14.2334C24.3706 14.5485 24.3706 15.07 24.6857 15.3851C24.8487 15.5481 25.0551 15.6241 25.2616 15.6241C25.468 15.6241 25.6745 15.5372 25.8374 15.3851Z" fill="white"/> </g> <defs> <clipPath id="clip0"> <rect width="54" height="54" fill="white"/> </clipPath> </defs> </svg></div></div><div fs-cc="interaction" class="fs-cc-manager_trigger"></div></div><div fs-cc-scroll="disable" fs-cc="preferences" class="fs-cc-prefs_component hide w-form"><form id="cookie-preferences" name="wf-form-Cookie-Preferences" data-name="Cookie Preferences" method="get" class="fs-cc-prefs_form" data-wf-page-id="659db38eb40bb8bad9f06e61" data-wf-element-id="77cf3e3a-3c49-5e5f-4a51-130be600bd5c"><div fs-cc="close" class="fs-cc-prefs_close"><div class="fs-cc-prefs_close-icon w-embed"><svg fill="currentColor" aria-hidden="true" focusable="false" viewBox="0 0 16 16"> <path d="M9.414 8l4.293-4.293-1.414-1.414L8 6.586 3.707 2.293 2.293 3.707 6.586 8l-4.293 4.293 1.414 1.414L8 9.414l4.293 4.293 1.414-1.414L9.414 8z"></path> </svg></div></div><div class="fs-cc-prefs_content"><div class="fs-cc-prefs_space-small"><div class="fs-cc-prefs_title">Privacy Preference Center</div></div><div class="fs-cc-prefs_space-small"><div class="fs-cc-prefs_text">When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.</div></div><div class="fs-cc-prefs_space-medium"><a fs-cc="deny" href="#" class="fs-cc-prefs_button fs-cc-button-alt w-button">Reject all cookies</a><a fs-cc="allow" href="#" class="fs-cc-prefs_button w-button">Allow all cookies</a></div><div class="fs-cc-prefs_space-small"><div class="fs-cc-prefs_title">Manage Consent Preferences by Category</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Essential</div><div class="fs-cc-prefs_text"><strong>Always Active</strong></div></div><div class="fs-cc-prefs_text">These items are required to enable basic website functionality.</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Marketing</div><label class="w-checkbox fs-cc-prefs_checkbox-field"><input type="checkbox" id="marketing-2" name="marketing-2" data-name="Marketing 2" fs-cc-checkbox="marketing" class="w-checkbox-input fs-cc-prefs_checkbox"/><span for="marketing-2" class="fs-cc-prefs_checkbox-label w-form-label">Essential</span><div class="fs-cc-prefs_toggle"></div></label></div><div class="fs-cc-prefs_text">These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Personalization</div><label class="w-checkbox fs-cc-prefs_checkbox-field"><input type="checkbox" id="personalization-2" name="personalization-2" data-name="Personalization 2" fs-cc-checkbox="personalization" class="w-checkbox-input fs-cc-prefs_checkbox"/><span for="personalization-2" class="fs-cc-prefs_checkbox-label w-form-label">Essential</span><div class="fs-cc-prefs_toggle"></div></label></div><div class="fs-cc-prefs_text">These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Analytics</div><label class="w-checkbox fs-cc-prefs_checkbox-field"><input type="checkbox" id="analytics-2" name="analytics-2" data-name="Analytics 2" fs-cc-checkbox="analytics" class="w-checkbox-input fs-cc-prefs_checkbox"/><span for="analytics-2" class="fs-cc-prefs_checkbox-label w-form-label">Essential</span><div class="fs-cc-prefs_toggle"></div></label></div><div class="fs-cc-prefs_text">These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.</div></div><div class="fs-cc-prefs_buttons-wrapper"><a fs-cc="submit" href="#" class="fs-cc-prefs_button w-button">Confirm my preferences and close</a></div><input type="submit" data-wait="Please wait..." class="fs-cc-prefs_submit-hide w-button" value="Submit"/><div class="w-embed"><style> /* smooth scrolling on iOS devices */ .fs-cc-prefs_content{-webkit-overflow-scrolling: touch} </style></div></div></form><div class="w-form-done"></div><div class="w-form-fail"></div><div fs-cc="close" class="fs-cc-prefs_overlay"></div><div fs-cc="interaction" class="fs-cc-prefs_trigger"></div></div></div><div class="display-hide w-embed"><style> .cs-video { width: 100%; height: 100%; /* Adjust height as needed */ object-fit: cover; display: block; } </style></div></div><section class="module-container"><div class="main-block-grid"><div id="w-node-_07dc5e1f-f486-bc58-7d9c-73a56049921e-d9f06e61" class="hero"><h2 class="s1 homepage-headline">Legal</h2></div></div></section><div class="module-container"><div class="main-block-grid blog-post"><div id="w-node-_07dc5e1f-f486-bc58-7d9c-73a560499224-d9f06e61" class="hero-split blog-post"><div id="w-node-_07dc5e1f-f486-bc58-7d9c-73a56049922e-d9f06e61" class="blog-post"><div class="rich-text-posts w-richtext"><p>Effective: January 2, 2020</p><h2>Privacy Policy / Privacy Statement</h2><p>Barrel LLC (“Barrel,” “we,” “us,” “our”) is committed to letting you know how we will collect and use your personally identifiable information. This Privacy Statement is applicable to your use of Barrel’s websites (the “Website”). We have established this Privacy Statement to let you know the kinds of information we may gather when you use the Website, why we gather your information, what we use your information for, when we might disclose your information, and how you can manage your information.</p><p>This Privacy Statement does not apply to information that users may submit to us offline, by email or other electronic file transmission not facilitated by our Website, or to third-party websites that may be linked to or from the Website. We are not responsible for the actions and privacy policies of third-party websites.</p><p>By using the Website, you are accepting the practices described in this Privacy Statement. If you do not agree to the terms of this Privacy Statement, please do not use the Website. We reserve the right to modify the terms of this Privacy Statement from time to time. Your continued use of the Website following the posting of changes will mean you accept those changes.<br/></p><h2>Information Collected</h2><p>We may collect three basic types of information about users of the Website.</p><p><strong>Information You Give Us:</strong> We receive and store information you enter on our Websites or give us in any other way, including your name, mailing address, phone number, email address, and job application.</p><p><strong>Information We Automatically Collect:</strong> We collect information about your use of our Website, such as the pages you view and other interactions you have. We receive and store certain types of information whenever you interact with our Websites. This information includes device and connection information such as statistics on your page views, traffic to and from our Website, referral URL, ad data, your IP address, and device identifiers.<br/><strong>Information From Other Sources:</strong> We may supplement the personal information we collect with information from third parties or collected offline.<br/></p><h2>Use of Your Information</h2><p>We use the information we learn about you to help us personalize and continually improve your experience using the Website. We may use your information to: (1) provide requested content; (2) personalize content on our Website; (3) send you communications about our services or special events; (4) communicate with you and respond to inquiries; (5) optimize or improve the Website and our operations; (6) detect, investigate, and prevent activities that may violate our policies or be illegal; and (7) perform statistical, demographic, and marketing analyses of users of the Website.</p><p>We may also use or combine information that we collect through the Website with information that we collect about you offline to enhance, expand, and check the accuracy of our records.<br/></p><h2>Sharing Your Information</h2><p>We may disclose your personal information collected via the Website to our agents, affiliates, partners, and other third parties, as described below. We may disclose information that does not specifically and personally identify you, such as aggregate information, device identifiers or other unique identifiers to third parties.</p><p>Third-Party Agents and Service Providers: We have third-party agents, subsidiaries, affiliates and service providers that perform functions on our behalf, including, but not limited to, hosting, providing the platform used to deliver the Website, technical integration, hosting, and analytics. These entities may have access to personal information, if needed, to perform their functions.</p><p>Assignment: We may change our ownership or corporate organization while providing the Website. We may also sell certain assets associated with the Website. In such event, we may transfer some or all of your information to an entity acquiring all or part of our assets or to another entity with which we have merged.</p><p>Law Enforcement, Legal Process, and Emergency Situations: We may also use or disclose your personal information if required to do so by law or on the good-faith belief that such action is necessary to: (1) conform to applicable law or comply with legal process served on us or the Website; (2) protect and defend our rights or property, the Website or our users, or (3) act to protect the personal safety of us, users of the Website, or the public.<br/></p><h2>Cookies & Tracking Technologies</h2><p>The Website uses “cookies” to collect information about your visit and to manage your preferences. A cookie is a small computer code added to a file on your computer as a record of its visit. It does not collect or provide your personal information. It can, however, be used to note information about your visit, such as your type of web browser, operating system and Internet Protocol (“IP”) address, to better tailor the Website for you. We may share information obtained from the varying kinds of cookies with third parties, including vendors, advertisers and others. You can control what cookies are accepted by your device through the settings on your browser or by deleting them. Doing so, however, may limit the personalization available to you.</p><p>We use Google Analytics, a web analytics service provided by Google, Inc. on our Website. These analytics services uses cookies or other tracking technologies to help us analyze how users interact with and use the Website, compile reports on activity, and provide other analytical services and reports. The technologies used by these analytics services may collect information such as your IP address, time of visit, whether you are a return visitor, any referring website, and other information. Our Website does not use these analytics services to gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google <a href="https://policies.google.com/privacy/partners" target="_blank">click here.</a></p><p>Please note that, although your device may include “Do Not Track” functionality, Barrel’s information collection and disclosure practices will continue to operate as described in this Privacy Policy, whether or not a Do Not Track signal is received.<br/></p><h2>Opting-Out of E-Mail Marketing Communications</h2><p>You may always opt-out of receiving future e-mail marketing messages from Barrel. We provide you with the opportunity to opt-out of such communications from us by clicking the “unsubscribe” link at the bottom of each marketing e-mail. Please note that you may not opt-out of our service-related communications.<br/></p><h2>Other Important Information</h2><p><strong>Users Under Thirteen:</strong> Our Website is intended for users ages 13 and older only. Accordingly, we will not knowingly collect or use any personal information from children that we know to be under the age of 13. If we become aware of personal information in our database that was collected from a child under 13, we will delete such information.</p><p><strong>Users Outside of the United States:</strong> If you use our Website outside of the United States, you understand and consent to the transfer of your personal information to, and the collection, processing, and storage of your personal information in, the United States and elsewhere. The laws in the U.S. and these countries regarding personal information may be different than the laws of your state or country.</p><p><strong>Your California Privacy Rights:</strong> This section provides additional details about the personal information we collect about California consumers and the rights afforded to them under the California Consumer Privacy Act or “CCPA.”</p><p>For more details about the personal information we have collected over the last 12 months, including the categories of sources, please contact <a href="mailto:info@barrelny.com">info@barrelny.com</a>. Barrel LLC does not sell (as such term is defined in the CCPA) the personal information we collect (and will not sell it without providing a right to opt out). Please note that we do use third-party cookies for our advertising purposes as further described in Cookies & Tracking Technologies.</p><p>Subject to certain limitations, the CCPA provides California consumers the right to request to know more details about the categories or specific pieces of personal information we collect (including how we use and disclose this information), to delete their personal information, to opt out of any “sales” that may be occurring, and to not be discriminated against for exercising these rights.</p><p>California consumers may make a request pursuant to their rights under the CCPA by contacting us at <a href="mailto:info@barrelny.com">info@barrelny.com</a>. We will verify your request using the information associated with your account, including email address. Government identification may be required. Consumers can also designate an authorized agent to exercise these rights on their behalf.</p><p>If you have any questions about this Privacy Statement, you should contact us by email at <a href="mailto:info@barrelny.com">info@barrelny.com</a>.</p></div></div></div><div id="w-node-_07dc5e1f-f486-bc58-7d9c-73a560499261-d9f06e61" class="blog-sidebar"><div id="w-node-_07dc5e1f-f486-bc58-7d9c-73a560499262-d9f06e61" class="footer-form sidebar rounded empty-sidebar w-form"><form id="wf-form-Footer-Form" name="wf-form-Footer-Form" data-name="Footer Form" method="get" class="footer-form-container" data-wf-page-id="659db38eb40bb8bad9f06e61" data-wf-element-id="07dc5e1f-f486-bc58-7d9c-73a560499263"><div class="s4-5 white">Join Our Newsletter</div><div class="paragraph grey-on-dark">Includes our monthly round-up of DTC Patterns, a Barrel research project featuring marketing & UX insights.</div><div class="footer-form-block"><input class="form-field paragraph w-input" maxlength="256" name="Footer-Email-2" data-name="Footer Email 2" aria-label="Get product updates" placeholder="Email Address" type="email" id="Footer-Email-2" required=""/><input type="submit" data-wait="Please wait..." class="form-btn-submit btn-text w-button" value="Submit"/></div></form><div class="w-form-done"><div>Thank you! Your submission has been received!</div></div><div class="w-form-fail"><div>Oops! Something went wrong while submitting the form.</div></div></div></div></div></div><div class="module-container"><div class="heading-wrapper"><h2 class="s2">Success Stories</h2></div><div id="w-node-_07dc5e1f-f486-bc58-7d9c-73a560499275-d9f06e61" class="w-dyn-list"><div role="list" class="main-block-grid w-dyn-items"><div id="w-node-_07dc5e1f-f486-bc58-7d9c-73a560499277-d9f06e61" role="listitem" class="select-work-wrapper w-dyn-item"><div id="w-node-_07dc5e1f-f486-bc58-7d9c-73a560499278-d9f06e61" class="card-wrapper"><a style="background-color:hsla(298, 91.84%, 19.22%, 1.00)" href="http://barrelny.com/work/miltons" class="work-thumb-wrapper rounded w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66be7662b773cc8a5b1c624f_MiltonsCoverImage.jpg" sizes="(max-width: 479px) 70.78125px, 75.8359375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66be7662b773cc8a5b1c624f_MiltonsCoverImage-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66be7662b773cc8a5b1c624f_MiltonsCoverImage-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66be7662b773cc8a5b1c624f_MiltonsCoverImage-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66be7662b773cc8a5b1c624f_MiltonsCoverImage.jpg 1200w" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4 case-study-title">Milton's</h3><div class="paragraph grey">Designing Milton’s Website For Enhanced Retail Connectivity</div></div></div></div><div id="w-node-_07dc5e1f-f486-bc58-7d9c-73a560499277-d9f06e61" role="listitem" class="select-work-wrapper w-dyn-item"><div id="w-node-_07dc5e1f-f486-bc58-7d9c-73a560499278-d9f06e61" class="card-wrapper"><a style="background-color:hsla(228, 86.67%, 39.25%, 1.00)" href="http://barrelny.com/work/bobos" class="work-thumb-wrapper rounded w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66d2243d00825df4df7208df_669685f2f8ade8cef2bbc579_668c4ff23bedd924d9dbc02a_Header-Bobo_s-transformed%20(1).jpeg" sizes="(max-width: 479px) 70.78125px, 75.8359375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66d2243d00825df4df7208df_669685f2f8ade8cef2bbc579_668c4ff23bedd924d9dbc02a_Header-Bobo_s-transformed%20(1)-p-500.jpeg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66d2243d00825df4df7208df_669685f2f8ade8cef2bbc579_668c4ff23bedd924d9dbc02a_Header-Bobo_s-transformed%20(1)-p-800.jpeg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66d2243d00825df4df7208df_669685f2f8ade8cef2bbc579_668c4ff23bedd924d9dbc02a_Header-Bobo_s-transformed%20(1)-p-1080.jpeg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66d2243d00825df4df7208df_669685f2f8ade8cef2bbc579_668c4ff23bedd924d9dbc02a_Header-Bobo_s-transformed%20(1).jpeg 1400w" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4 case-study-title">Bobo's</h3><div class="paragraph grey">Reimagining a CPG Site to Drive Customer Engagement</div></div></div></div><div id="w-node-_07dc5e1f-f486-bc58-7d9c-73a560499277-d9f06e61" role="listitem" class="select-work-wrapper w-dyn-item"><div id="w-node-_07dc5e1f-f486-bc58-7d9c-73a560499278-d9f06e61" class="card-wrapper"><a style="background-color:#e21b77" href="http://www.barrelny.com/work/sweet-lorens" class="work-thumb-wrapper rounded w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/657335df465e6bb823ee41a2_SweetLorens_CoverImage.png" sizes="(max-width: 479px) 70.78125px, 75.8359375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/657335df465e6bb823ee41a2_SweetLorens_CoverImage-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/657335df465e6bb823ee41a2_SweetLorens_CoverImage-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/657335df465e6bb823ee41a2_SweetLorens_CoverImage-p-1080.png 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/657335df465e6bb823ee41a2_SweetLorens_CoverImage.png 1468w" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4 case-study-title">Sweet Loren's</h3><div class="paragraph grey">Shopify 2.0 Migration and a Framework Built for Scale</div></div></div></div><div id="w-node-_07dc5e1f-f486-bc58-7d9c-73a560499277-d9f06e61" role="listitem" class="select-work-wrapper w-dyn-item"><div id="w-node-_07dc5e1f-f486-bc58-7d9c-73a560499278-d9f06e61" class="card-wrapper"><a style="background-color:hsla(26.26506024096386, 98.42%, 49.61%, 1.00)" href="http://www.barrelny.com/work/once-upon-a-farm" class="work-thumb-wrapper rounded w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a038a7a9d950ad84d8f13b_nosh_once-upon_fundraise_thumbnail.jpg" sizes="(max-width: 479px) 70.78125px, 75.8359375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a038a7a9d950ad84d8f13b_nosh_once-upon_fundraise_thumbnail-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a038a7a9d950ad84d8f13b_nosh_once-upon_fundraise_thumbnail.jpg 970w" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4 case-study-title">Once Upon A Farm</h3><div class="paragraph grey">Building LTV and AOV Through Subscription and Build-A-Bundle</div></div></div></div></div></div></div><section class="module-container footer"><div class="footer-internal-container"><div class="main-block-grid footer-newsletter"><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588f67-1a01cbaa" class="footer-form w-form"><form id="wf-form-Footer-Form" name="wf-form-Footer-Form" data-name="Footer Form" action="https://barrelny.us1.list-manage.com/subscribe/post?u=b075be5b166b58f7abfca70eb&amp;id=351bbc74be" method="get" class="footer-form-container" data-wf-page-id="659db38eb40bb8bad9f06e61" data-wf-element-id="1c03903a-c9a9-8a0d-16c8-0eec11588f68"><div class="s4">Join Our Newsletter</div><div class="small-text footer">Includes our monthly round-up of DTC Patterns, a Barrel research project featuring marketing & UX insights.</div><div class="footer-form-block"><input class="form-field w-input" maxlength="256" name="Email-Address-3" data-name="Email Address 3" aria-label="Get product updates" placeholder="Email Address" type="email" id="Email-Address-3" required=""/><input type="submit" data-wait="Submit" class="form-btn-submit btn-text w-button" value="Submit"/></div></form><div class="success-message-2 w-form-done"><div class="paragraph">Thank you! Please check your email to confirm your subscription.</div></div><div class="w-form-fail"><div>Oops! Something went wrong while submitting the form.</div></div></div></div><div class="main-block-grid"><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588f77-1a01cbaa" class="footer-column"><div class="s4">Agency</div><a href="/about" class="footer-link s4">About</a><a href="/work/all" class="footer-link s4">Work</a><a href="/blog/all" class="footer-link s4">Blog</a><a href="/careers" class="footer-link s4">Careers</a></div><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588f82-1a01cbaa" class="footer-column"><div class="s4">Services</div><a href="http://www.barrelny.com/shopify-plus-ecommerce-agency" class="footer-link s4">Shopify Plus Agency</a><a href="http://www.barrelny.com/services/retention-marketing" class="footer-link s4">Retention Marketing</a><a href="http://www.barrelny.com/services/ecommerce-website-audit" class="footer-link s4">Ecommerce Audit</a><a href="/services" class="footer-link s4">All Services</a></div><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588f8b-1a01cbaa" class="footer-column"><div class="s4">Partners</div><a href="/shopify-plus-ecommerce-agency" class="footer-link s4">Shopify</a><a href="/partners/recharge" class="footer-link s4">Recharge</a><a href="/partners/rebuy" class="footer-link s4">Rebuy</a><a href="/partners/klaviyo" class="footer-link s4">Klaviyo</a><a href="http://www.barrelny.com/partners" class="footer-link s4">All Partners</a></div><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588f96-1a01cbaa" class="footer-column"><div class="s4">Markets</div><a href="https://www.barrelny.com/markets/new-york-ny" class="footer-link s4">New York City</a><a href="https://www.barrelny.com/markets/los-angeles-ca" class="footer-link s4">Los Angeles</a><a href="https://www.barrelny.com/markets/atlanta-ga" class="footer-link s4">Atlanta</a><a href="https://www.barrelny.com/markets/philadelphia-pa" class="footer-link s4">Philadelphia</a><a href="http://www.barrelny.com/markets" class="footer-link s4">All Markets</a></div><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588fa3-1a01cbaa" class="footer-column"><div class="s4">Follow</div><a href="https://www.linkedin.com/company/barrel/" target="_blank" class="footer-link s4">LinkedIn</a><a href="https://www.instagram.com/barrelny/" target="_blank" class="footer-link s4">Instagram</a><a href="https://twitter.com/barrelny" class="footer-link s4">X </a></div><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588fac-1a01cbaa" class="footer-column"><div class="s4">More</div><a href="https://www.lucasballasy.com/" target="_blank" class="footer-link s4">CEO Insights ↗</a><a href="http://www.dtcpatterns.com" class="footer-link s4">DTC Patterns ↗</a><a href="/barrel-spotlight-series" class="footer-link s4">Spotlight Series</a></div></div><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/64a834ed326b97ef8af83b14_barrel-tote-design_dark.gif" loading="lazy" alt="" class="logo-spinner"/><div class="footer-bottom"><div class="footer-copyright paragraph">© Barrel LLC 2024.</div><div class="footer-copyright paragraph"><a href="http://www.barrelny.com/pages/legal" class="footer-legal paragraph">Legal</a></div><div class="footer-holdings paragraph">A <a href="https://barrel-holdings.com/" target="_blank" class="holdings-link">Barrel Holdings</a> company.</div></div></div></section></div><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=64a8329f0200796d9bea1ec9" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/js/webflow.schunk.4a394eb5af8156f2.js" type="text/javascript"></script><script src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/js/webflow.schunk.a5529866849d3b76.js" type="text/javascript"></script><script src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/js/webflow.d21cc25e.7ebe7e4d4c5d9e91.js" type="text/javascript"></script><script src="https://cdnjs.cloudflare.com/ajax/libs/jquery-cookie/1.4.1/jquery.cookie.js"></script> <script src="https://code.jquery.com/ui/1.12.1/jquery-ui.min.js" integrity="sha256-VazP97ZCwtekAsvgPBSUwPFKdrwD3unUfSGVYrahUqU=" crossorigin="anonymous"></script> <script> $('.page-trigger').click(function (e) { e.preventDefault(); var goTo = this.getAttribute("href"); setTimeout(function(){ window.location = goTo; },500); }); </script> <script> var x = document.getElementsByTagName("BODY")[0]; $(document).ready(function(){ $("#MenuButton").click(function(){ $(x).toggleClass("no-scroll"); $(x).removeClass("active-scroll"); }); }); $(document).ready(function(){ $("#CloseMenu").click(function(){ $(x).toggleClass("active-scroll"); $(x).removeClass("no-scroll"); }); }); $(document).ready(function(){ $("#Overlay").click(function(){ $(x).toggleClass("active-scroll"); $(x).removeClass("no-scroll"); }); }) </script> <script> $(window).bind("pageshow", function(event) { if (event.originalEvent.persisted) { window.location.reload() } }); </script> <script> // Cookie consent code $('.cookie-wrapper').show(); </script> <script> document.addEventListener("DOMContentLoaded", function() { if (document.getElementById("pageTitle") !== null) { document.getElementById("pageTitle").value = document.title; } if (document.getElementById("pageUrl") !== null) { document.getElementById("pageUrl").value = window.location.href; } }); </script> <script> // Add an event listener to the window object for the 'load' event window.addEventListener('load', function () { // Retrieve the value of the 'hubspotutk' cookie const cookies = document.cookie.split(';'); let userToken = null; cookies.forEach(cookie => { const [name, value] = cookie.trim().split('='); if (name === 'hubspotutk') { userToken = value; } }); // Find the hidden input field by its ID const hiddenInput = document.getElementById('hiddenInputId'); // Check if the hidden input field exists if (hiddenInput && userToken) { // Set the value of the hidden input field to the user token hiddenInput.value = userToken; } }); </script> <script> document.addEventListener("DOMContentLoaded", function () { // Select all videos with the class "cs-video" const videos = document.querySelectorAll(".cs-video"); if (!videos.length) return; // URLs for the play and pause icons const playIcon = "https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/64b016c150b5f0cb1a1d4d4a_play-button.svg"; const pauseIcon = "https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/64b0168edb0d44176307de1e_pause-button.svg"; // Create an IntersectionObserver instance to auto play/pause when not manually overridden. const observer = new IntersectionObserver((entries) => { entries.forEach((entry) => { // Skip auto-control if video was manually toggled. if (entry.target.dataset.manual === "true") return; // Auto play if at least 50% visible; otherwise pause. if (entry.isIntersecting) { entry.target.play(); console.log("Video resumed automatically."); } else { entry.target.pause(); console.log("Video paused automatically."); } }); }, { threshold: 0.5 }); // Process each video element videos.forEach((video) => { // Create a button element. const btn = document.createElement("button"); btn.style.position = "absolute"; btn.style.zIndex = 10; btn.style.bottom = "10px"; btn.style.right = "10px"; // Moved to bottom right corner btn.style.border = "none"; btn.style.background = "none"; btn.style.cursor = "pointer"; // Create an image element for the button icon. const btnImg = document.createElement("img"); // Assume video starts playing automatically so we use the pause icon. btnImg.src = pauseIcon; btnImg.alt = "Pause"; btnImg.style.width = "40px"; // adjust as needed btnImg.style.height = "40px"; // adjust as needed btn.appendChild(btnImg); // Ensure the video's container is positioned relatively to place the button correctly. const container = video.parentElement; if (getComputedStyle(container).position === "static") { container.style.position = "relative"; } container.appendChild(btn); // Toggle play/pause on button click and mark video as manually controlled. btn.addEventListener("click", function (e) { e.stopPropagation(); video.dataset.manual = "true"; // Manual override flag if (video.paused) { video.play(); btnImg.src = pauseIcon; btnImg.alt = "Pause"; console.log("Manual: Video resumed."); } else { video.pause(); btnImg.src = playIcon; btnImg.alt = "Play"; console.log("Manual: Video paused."); } }); // Observe the video for auto play/pause when not manually overridden. observer.observe(video); }); }); </script> </body></html>