Cross-Functional Collaboration | Accredited Certification

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0.0px; } .b-164407707-bottom { padding-bottom: 0.0px; } .b-164407707-alignment { text-align: center; } .b-164407707-content_width { max-width: 960px; } .b-164407707-image_overlay { opacity: 0.5; } .b-164407707-background_color { background-color: #EFEFF5; } .b-164407707-heading_text_color { color: #FFFFFF; } .b-164407707-button_border_radius { border-radius: 5px; } .b-164407707-subheading_text_color { color: #FFFFFF; }</style> <div class="course-block block banner " id="block-164407707"> <style> .banner .b-164407707-heading_text_color { color: #FFFFFF } .banner .b-164407707-subheading_text_color { color: #FFFFFF } .banner__button.b-164407707-button_border_radius { border-radius: 5; } @media screen and (min-width: 768px) { .b-164407707-top { padding-top: 0px; } .b-164407707-bottom { padding-bottom: 0px; } } .bl { width: 100%; } </style> <section class="banner b-164407707-background_color"> <img src='https://cdn.fs.teachablecdn.com/iG2NppCfS8ii7WzmcLAc' alt='Cross Functional Collaboration Certified | Masters' data-target="block.data.image_url Cross Functional Collaboration Certified | Masters" class=b-164407707-image_overlay /> <div class="bl"> <div class="banner__inner b-164407707-alignment b-164407707-bottom b-164407707-top b-164407707-content_width"> <div class="banner__heading-group heading-type-h2"> <div data-target="block.data.heading_text" class="header b-164407707-heading_text_color rich-text"> <h2><br class="softbreak"></h2><h2> <span style="color:rgb(0, 0, 0);">Refine your communication, demonstrate your value, and collaborate seamlessly.</span><br class="softbreak"> </h2> </div> <div data-target="block.data.subheading_text" class="subheader b-164407707-subheading_text_color rich-text"> <p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">Establish yourself as a strategic partner. Develop exceptional collaboration and communication skills that enable product marketers to deliver value and make their mark on an organization.</span><br class="softbreak"><br class="softbreak"></p> </div> </div> <div class="banner__button-wrapper"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3843886' target="_blank" rel="noopener" > <button class='banner__button b-164407707-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164407708-top { padding-top: 22.400000000000002px; } .b-164407708-bottom { padding-bottom: 22.400000000000002px; } .b-164407708-text_color { color: #000000; } .b-164407708-content_width { max-width: 960px; } .b-164407708-background_color { background-color: #ffffff; } .b-164407708-heading_text_color { color: #000000; }</style> <div class="course-block block text " id="block-164407708"> <style> .block__text .b-164407708-text_color { color: #000000 } .block__text .b-164407708-content_width { width: 960px; } .block__text .b-164407708-heading_text_color h1, .block__text .b-164407708-heading_text_color h2, .block__text .b-164407708-heading_text_color h3, .block__text .b-164407708-heading_text_color h4, .block__text .b-164407708-heading_text_color h5, .block__text .b-164407708-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407708-top { padding-top: 40px; } .b-164407708-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164407708-top b-164407708-bottom b-164407708-background_color'> <div class="block__text-wrapper b-164407708-content_width b-164407708-heading_text_color b-164407708-text_color" data-target="block.data.body"> <h4 class="ql-align-center">⏰ 3+ hours of content 👩‍🏫 5 modules🔥 Course creator AMA 🛠 9 exclusive templates 👨‍💻 100% self-paced 🔖 Official certification<br class="softbreak"> </h4> </div> </section> </div>  <div class="course-block block custom_html block-custom-name-brochure " id="block-164407709">  <style> .blank-template-body { color: #36414D; font-size: 16px; font-weight: 400; line-height: 24px; opacity: 0.6; width: 750px; text-align: left; } </style> <div style="display: flex; justify-content: center;"><button class="hs-cta-trigger-button hs-cta-trigger-button-81205162988" style="all:unset;font-family:Helvetica,Arial,sans-serif;display:inline-block;max-width:100%;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;background-color:#FF5C4D;color:#fff;font-size:16px;border-radius:5px;padding:0 26px;font-weight:bold;height:50px;cursor:pointer;line-height:50px;text-align:center;margin:0;text-decoration:none;">Download the brochure</button></div> </div>  <style type='text/css'>.b-164407710-top { padding-top: 2.8000000000000003px; } .b-164407710-bottom { padding-bottom: 2.8000000000000003px; } .b-164407710-text_color { color: #000000; } .b-164407710-content_width { max-width: 960px; } .b-164407710-background_color { background-color: #ffffff; } .b-164407710-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-spacer " id="block-164407710"> <style> .block__text .b-164407710-text_color { color: #000000 } .block__text .b-164407710-content_width { width: 960px; } .block__text .b-164407710-heading_text_color h1, .block__text .b-164407710-heading_text_color h2, .block__text .b-164407710-heading_text_color h3, .block__text .b-164407710-heading_text_color h4, .block__text .b-164407710-heading_text_color h5, .block__text .b-164407710-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407710-top { padding-top: 5px; } .b-164407710-bottom { padding-bottom: 5px; } } </style> <section class='container bl block__text rich-text b-164407710-top b-164407710-bottom b-164407710-background_color'> <div class="block__text-wrapper b-164407710-content_width b-164407710-heading_text_color b-164407710-text_color" data-target="block.data.body"> <p><br class="softbreak"></p> </div> </section> </div>  <div class="course-block block custom_html block-custom-name-tp " id="block-164407711">  <style> .blank-template-body { color: #36414D; font-size: 16px; font-weight: 400; line-height: 24px; opacity: 0.6; width: 750px; text-align: left; } </style>  <script type="text/javascript" src="//widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js" async></script>   <div class="trustpilot-widget" data-locale="en-GB" data-template-id="5419b732fbfb950b10de65e5" data-businessunit-id="5ea2f91e46451f00014562fe" data-style-height="24px" data-style-width="100%" data-theme="light"> <a href="https://uk.trustpilot.com/review/productmarketingalliance.com" target="_blank" rel="noopener">Trustpilot</a> </div>  </div>  <style type='text/css'>.b-164407712-top { padding-top: 22.400000000000002px; } .b-164407712-bottom { padding-bottom: 22.400000000000002px; } .b-164407712-text_color { color: #000000; } .b-164407712-gutter_width { --gutter-width: 54px; } .b-164407712-content_width { width: 960px; } .b-164407712-heading_color { color: #000000; } .b-164407712-text_alignment { text-align: left; } .b-164407712-background_color { background-color: #ffffff; } .b-164407712-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-course-overview " id="block-164407712"> <style> .block__image-with-text .b-164407712-text_color { color: #000000; } .block__image-with-text.b-164407712-background_color { background-color: #ffffff; } .block__image-with-text .b-164407712-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164407712-text_alignment { text-align: left; } .block__image-with-text__image.b-164407712-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407712-top { padding-top: 40px; } .b-164407712-bottom { padding-bottom: 40px; } .b-164407712-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 27px); margin-right: 27px; } .b-164407712-gutter_width div.block__image-with-text__image { width: calc(50% - 27px); margin-left: 27px; } } </style> <section class='bl container block__image-with-text b-164407712-background_color b-164407712-top b-164407712-bottom b-164407712-gutter_width image-with-text-layout-right'> <div class="b-164407712-content_width block__image-with-text__wrapper b-164407712-heading_color b-164407712-text_color b-164407712-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Course overview.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">Enroll now and access all-important insights that’ll help you establish yourself as a strategic partner. Develop the exceptional collaboration and communication skills necessary to deliver value and make a meaningful impact within your organization.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">Such is the unique nature of the product marketing role, experts need to hone their communication skills and build solid relationships to facilitate success.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">This certification explores practical tips and strategies to help you overcome common challenges that a product marketer faces when working with a variety of teams across a business.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">Learn how to lay a strong foundation to ensure that collaboration is successful, regardless of where you are in the organization, the product cycle, or your career, and receive step by step instructions directly from Alison, a seasoned professional in the product marketing industry.</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/bqylXGKQSHDxQgXgJloa' alt='The PM/PMM collaboration maturity model' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164407712-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164407713-top { padding-top: 22.400000000000002px; } .b-164407713-bottom { padding-bottom: 22.400000000000002px; } .b-164407713-text_color { color: #000000; } .b-164407713-gutter_width { --gutter-width: 24px; } .b-164407713-content_width { width: 960px; } .b-164407713-heading_color { color: #000000; } .b-164407713-text_alignment { text-align: left; } .b-164407713-background_color { background-color: #ffffff; } .b-164407713-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-what-you'll-achieve " id="block-164407713"> <style> .block__image-with-text .b-164407713-text_color { color: #000000; } .block__image-with-text.b-164407713-background_color { background-color: #ffffff; } .block__image-with-text .b-164407713-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164407713-text_alignment { text-align: left; } .block__image-with-text__image.b-164407713-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407713-top { padding-top: 40px; } .b-164407713-bottom { padding-bottom: 40px; } .b-164407713-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-164407713-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-164407713-background_color b-164407713-top b-164407713-bottom b-164407713-gutter_width image-with-text-layout-left'> <div class="b-164407713-content_width block__image-with-text__wrapper b-164407713-heading_color b-164407713-text_color b-164407713-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/I6HaksiSaGEkNGiI2Ndu' alt='Cross Functional Collaboration Certified | Masters badge' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164407713-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">This course will help you:</strong><br class="softbreak"> </h4> </div> <p><span style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">📣 Articulate and establish Product Marketing’s mandate internally, the value that you bring to the table, and why you need (and deserve) to be included in strategic business conversations.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">🤝 Establish win-win working relationships with your counterparts in Product, Sales, Marketing, and Customer Success.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">🎯 Bring in the right people at the right times on the right projects, improving outcomes and increasing the value your business gets from Product Marketing-led initiatives.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">👏 Gain the respect, buy-in, and recognition for your efforts that you deserve, from your peers and your executive leadership.</span><span style="color:rgb(0, 0, 0);"><br class="softbreak"><br class="softbreak"></span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164407714-top { padding-top: 0.0px; } .b-164407714-bottom { padding-bottom: 5.6000000000000005px; } .b-164407714-background_color { background-color: #ffffff; } .b-164407714-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164407714"> <style> .block__button--button.b-164407714-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164407714-top { padding-top: 0px; } .b-164407714-bottom { padding-bottom: 10px; } } </style> <section class="container bl b-164407714-background_color b-164407714-bottom b-164407714-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3843886' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164407714-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164407715-top { padding-top: 0.0px; } .b-164407715-bottom { padding-bottom: 5.6000000000000005px; } .b-164407715-text_color { color: #36414D; } .b-164407715-content_width { max-width: 590px; } .b-164407715-background_color { background-color: #FFFFFF; } .b-164407715-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164407715"> <style> .block__text .b-164407715-text_color { color: #36414D } .block__text .b-164407715-content_width { width: 590px; } .block__text .b-164407715-heading_text_color h1, .block__text .b-164407715-heading_text_color h2, .block__text .b-164407715-heading_text_color h3, .block__text .b-164407715-heading_text_color h4, .block__text .b-164407715-heading_text_color h5, .block__text .b-164407715-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407715-top { padding-top: 0px; } .b-164407715-bottom { padding-bottom: 10px; } } </style> <section class='container bl block__text rich-text b-164407715-top b-164407715-bottom b-164407715-background_color'> <div class="block__text-wrapper b-164407715-content_width b-164407715-heading_text_color b-164407715-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);background-color:rgb(249, 250, 253);"><u>Free for Pro+ members.</u></a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164407716-top { padding-top: 22.400000000000002px; } .b-164407716-bottom { padding-bottom: 22.400000000000002px; } .b-164407716-text_color { color: #000000; } .b-164407716-content_width { max-width: 960px; } .b-164407716-background_color { background-color: #F4F4F4; } .b-164407716-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-quote " id="block-164407716"> <style> .block__text .b-164407716-text_color { color: #000000 } .block__text .b-164407716-content_width { width: 960px; } .block__text .b-164407716-heading_text_color h1, .block__text .b-164407716-heading_text_color h2, .block__text .b-164407716-heading_text_color h3, .block__text .b-164407716-heading_text_color h4, .block__text .b-164407716-heading_text_color h5, .block__text .b-164407716-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407716-top { padding-top: 40px; } .b-164407716-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164407716-top b-164407716-bottom b-164407716-background_color'> <div class="block__text-wrapper b-164407716-content_width b-164407716-heading_text_color b-164407716-text_color" data-target="block.data.body"> <h5 class="ql-align-center">"The course was informative and provides some good tools and templates to establish and improve cross-functional collaboration. I love the RESPECT acronym as it's easy to remember. The content level is good for new PMMers and still good nuggets for more tenured PMMers."</h5><p class="ql-align-center"><br class="softbreak">Maina Geraghty, Marketing Director, Geraghty Creative<br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164407717-top { padding-top: 22.400000000000002px; } .b-164407717-bottom { padding-bottom: 22.400000000000002px; } .b-164407717-text_color { color: #000000; } .b-164407717-gutter_width { --gutter-width: 54px; } .b-164407717-content_width { width: 960px; } .b-164407717-heading_color { color: #000000; } .b-164407717-text_alignment { text-align: left; } .b-164407717-background_color { background-color: #FFFFFF; } .b-164407717-image_border_radius { border-radius: 11px; }</style> <div class="course-block block image_with_text block-custom-name-instructor " id="block-164407717"> <style> .block__image-with-text .b-164407717-text_color { color: #000000; } .block__image-with-text.b-164407717-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164407717-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164407717-text_alignment { text-align: left; } .block__image-with-text__image.b-164407717-image_border_radius { border-radius: 11px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407717-top { padding-top: 40px; } .b-164407717-bottom { padding-bottom: 40px; } .b-164407717-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 27px); margin-right: 27px; } .b-164407717-gutter_width div.block__image-with-text__image { width: calc(50% - 27px); margin-left: 27px; } } </style> <section class='bl container block__image-with-text b-164407717-background_color b-164407717-top b-164407717-bottom b-164407717-gutter_width image-with-text-layout-right'> <div class="b-164407717-content_width block__image-with-text__wrapper b-164407717-heading_color b-164407717-text_color b-164407717-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Meet your instructor, Alison Hayter.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">Alison is the </span><strong style="color:rgb(0, 0, 0);">Director of Product Marketing </strong><span style="color:rgb(0, 0, 0);">at</span><strong style="color:rgb(0, 0, 0);"> Loopio</strong><span style="color:rgb(0, 0, 0);">. Throughout her career she has been both a solo product marketer and the head of a product marketing team; she's been the first product marketing hire and she's inherited more mature product marketing functions. Yet at every company, one thing has remained true. Product Marketing's</span><strong style="color:rgb(0, 0, 0);"> ability to succeed and deliver impact</strong><span style="color:rgb(0, 0, 0);"> has always depended on establishing productive, collaborative working relationships with key stakeholders across the organization. </span></p><p><span style="color:rgb(0, 0, 0);">Alison has spent the last decade helping B2B start-ups and scale-ups deliver compelling, customer-focused narratives and hit ambitious revenue targets. She built the Product Marketing function from the ground up at </span><strong style="color:rgb(0, 0, 0);">Intelex Technologies</strong><span style="color:rgb(0, 0, 0);">, later acquired for $570M USD in 2019 in one of the largest Canadian tech company exits of the last decade. She's passionate about sharing her knowledge and coaching the product marketing leaders of the future.</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/k8cFHMeDQT5RQd6Smw3J' alt='Alison Hayter' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164407717-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164407718-top { padding-top: 33.6px; } .b-164407718-bottom { padding-bottom: 33.6px; } .b-164407718-text_color { color: #FFFFFF; } .b-164407718-content_width { max-width: 590px; } .b-164407718-background_color { background-color: #1C3D52; } .b-164407718-heading_text_color { color: #FFFFFF; }</style> <div class="course-block block text " id="block-164407718"> <style> .block__text .b-164407718-text_color { color: #FFFFFF } .block__text .b-164407718-content_width { width: 590px; } .block__text .b-164407718-heading_text_color h1, .block__text .b-164407718-heading_text_color h2, .block__text .b-164407718-heading_text_color h3, .block__text .b-164407718-heading_text_color h4, .block__text .b-164407718-heading_text_color h5, .block__text .b-164407718-heading_text_color h6 { color: #FFFFFF } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407718-top { padding-top: 60px; } .b-164407718-bottom { padding-bottom: 60px; } } </style> <section class='container bl block__text rich-text b-164407718-top b-164407718-bottom b-164407718-background_color'> <div class="block__text-wrapper b-164407718-content_width b-164407718-heading_text_color b-164407718-text_color" data-target="block.data.body"> <h4 class="ql-align-center">Unlock an additional 24+ courses 🔓</h4><p class="ql-align-center"><strong><br class="softbreak"></strong>For the cost of just four Masters courses ($500 each), you'll gain access to our entire suite of courses,<br class="softbreak"><br class="softbreak">700+ hours of strategy content, templates & frameworks, mentorship opportunities, and <em>more</em> when you become <a href="https://www.productmarketingalliance.com/pro-plus-membership/?utm_source=teachable&utm_medium=landing-page&utm_campaign=pro-plus-membership" target="_blank"><strong><u>a Pro+ Member</u></strong></a>.</p><p class="ql-align-center"><br class="softbreak">We're talking $15,000+ worth of PMM resources for $1,999. 👀<br class="softbreak"></p> </div> </section> </div>   <style type='text/css'>.b-164407720-top { padding-top: 22.400000000000002px; } .b-164407720-bottom { padding-bottom: 22.400000000000002px; } .b-164407720-content_width { width: 960px; } .b-164407720-heading_color { color: #000000; } .b-164407720-background_color { background-color: #ffffff; } .b-164407720-description_color { color: #000000; }</style> <div class="course-block block video " id="block-164407720"> <style> @media screen and (min-width: 768px) { .b-164407720-top { padding-top: 40px; } .b-164407720-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-164407720-top b-164407720-bottom b-164407720-background_color"> <div class="block__video b-164407720-content_width"> <div class="block__video__text-wrapper rich-text"> <div class="block__video__heading_text b-164407720-heading_color"> <h4> <span style="color:rgb(0, 0, 0);">What you can expect from Cross Functional Collaboration Certified</span><br class="softbreak"> </h4> </div> <div class="b-164407720-description_color"> <p><br class="softbreak"></p> </div> </div> <div class='wistia_responsive_padding'> <div class='wistia_responsive_wrapper'> <div class='hotmart_video_player public-hotmart-video' data-asset-id='641725' data-asset-type='video_asset'> </div> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164407721-top { padding-top: 0.0px; } .b-164407721-bottom { padding-bottom: 5.6000000000000005px; } .b-164407721-background_color { background-color: #ffffff; } .b-164407721-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164407721"> <style> .block__button--button.b-164407721-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164407721-top { padding-top: 0px; } .b-164407721-bottom { padding-bottom: 10px; } } </style> <section class="container bl b-164407721-background_color b-164407721-bottom b-164407721-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3843886' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164407721-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164407722-top { padding-top: 0.0px; } .b-164407722-bottom { padding-bottom: 5.6000000000000005px; } .b-164407722-text_color { color: #36414D; } .b-164407722-content_width { max-width: 590px; } .b-164407722-background_color { background-color: #FFFFFF; } .b-164407722-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164407722"> <style> .block__text .b-164407722-text_color { color: #36414D } .block__text .b-164407722-content_width { width: 590px; } .block__text .b-164407722-heading_text_color h1, .block__text .b-164407722-heading_text_color h2, .block__text .b-164407722-heading_text_color h3, .block__text .b-164407722-heading_text_color h4, .block__text .b-164407722-heading_text_color h5, .block__text .b-164407722-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407722-top { padding-top: 0px; } .b-164407722-bottom { padding-bottom: 10px; } } </style> <section class='container bl block__text rich-text b-164407722-top b-164407722-bottom b-164407722-background_color'> <div class="block__text-wrapper b-164407722-content_width b-164407722-heading_text_color b-164407722-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);background-color:rgb(249, 250, 253);"><u>Free for Pro+ members.</u></a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164407723-top { padding-top: 22.400000000000002px; } .b-164407723-bottom { padding-bottom: 22.400000000000002px; } .b-164407723-text_color { color: #000000; } .b-164407723-content_width { max-width: 960px; } .b-164407723-background_color { background-color: #F4F4F4; } .b-164407723-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-quote " id="block-164407723"> <style> .block__text .b-164407723-text_color { color: #000000 } .block__text .b-164407723-content_width { width: 960px; } .block__text .b-164407723-heading_text_color h1, .block__text .b-164407723-heading_text_color h2, .block__text .b-164407723-heading_text_color h3, .block__text .b-164407723-heading_text_color h4, .block__text .b-164407723-heading_text_color h5, .block__text .b-164407723-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407723-top { padding-top: 40px; } .b-164407723-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164407723-top b-164407723-bottom b-164407723-background_color'> <div class="block__text-wrapper b-164407723-content_width b-164407723-heading_text_color b-164407723-text_color" data-target="block.data.body"> <h5 class="ql-align-center">"This course really helps align how to build a stronger relationship with different teams to achieve goals and positively impact future solutions. I highly recommend this course to anyone who is looking to establish collaboration and enhance engagement with different teams."</h5><p class="ql-align-center"><br class="softbreak">Iman Bayatra, Director of Product Marketing, at Coachendo <br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164407724-top { padding-top: 22.400000000000002px; } .b-164407724-bottom { padding-bottom: 22.400000000000002px; } .b-164407724-content_width { width: 710px; } .b-164407724-background_color { background-color: #FFFFFF; } .b-164407724-heading_text_color { color: #36414D; } .b-164407724-lecture_name_background_color { background-color: #F9FAFD; } .b-164407724-section_name_background_color { background-color: #EFEFF5; }</style> <div class="course-block block curriculum_v2 " id="block-164407724"> <style> @media screen and (min-width: 768px) { .b-164407724-top { padding-top: 40px; } .b-164407724-bottom { padding-bottom: 40px; } } .block__curriculum__section__title.b-164407724-section_name_background_color { background-color: #EFEFF5; } .block__curriculum__section__list__item.b-164407724-lecture_name_background_color { background-color: #F9FAFD; } </style> <div class='container bl b-164407724-top b-164407724-bottom b-164407724-background_color block__curriculum__wrapper'> <div class='block__curriculum__container b-164407724-content_width'> <div class='block__curriculum'> <div class='block__curriculum__title b-164407724-heading_text_color rich-text'><h4> <strong style="color:rgb(0, 0, 0);">Course curriculum</strong><br class="softbreak"> </h4></div> <div class='block_curriculum_sections'> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407724-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1699815"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Laying the foundation for impactful collaboration (53 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/38554564' data-ss-event-type='button' data-ss-lecture-id='38554564' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/38554564' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to get the most out of this course</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/38554565' data-ss-event-type='button' data-ss-lecture-id='38554565' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/38554565' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your course pack</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/38554566' data-ss-event-type='button' data-ss-lecture-id='38554566' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/38554566' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Meet your instructor</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:41)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270030' data-ss-event-type='button' data-ss-lecture-id='43270030' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270030' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Why cross-functional collaboration is key to success</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:21)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270033' data-ss-event-type='button' data-ss-lecture-id='43270033' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270033' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Mapping out your organization</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:29)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270041' data-ss-event-type='button' data-ss-lecture-id='43270041' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270041' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270035' data-ss-event-type='button' data-ss-lecture-id='43270035' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270035' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Creating a team charter to define product marketing's value</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:42)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43458773' data-ss-event-type='button' data-ss-lecture-id='43458773' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43458773' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270037' data-ss-event-type='button' data-ss-lecture-id='43270037' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270037' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Communicating who you are & what you do</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:04)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270038' data-ss-event-type='button' data-ss-lecture-id='43270038' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270038' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">R-E-S-P-E-C-T, find out what it means to a PMM</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:54)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/48505434' data-ss-event-type='button' data-ss-lecture-id='48505434' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/48505434' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270143' data-ss-event-type='button' data-ss-lecture-id='43270143' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270143' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270043' data-ss-event-type='button' data-ss-lecture-id='43270043' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270043' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Knowledge check</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407724-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1699815"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Collaborating with Product Management (43 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270046' data-ss-event-type='button' data-ss-lecture-id='43270046' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270046' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What's the difference?</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:28)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270047' data-ss-event-type='button' data-ss-lecture-id='43270047' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270047' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Being a partner and earning trust</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270052' data-ss-event-type='button' data-ss-lecture-id='43270052' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270052' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The roadmap & the vision</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:47)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270051' data-ss-event-type='button' data-ss-lecture-id='43270051' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270051' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your go-to-market motion</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:26)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270053' data-ss-event-type='button' data-ss-lecture-id='43270053' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270053' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:24)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270147' data-ss-event-type='button' data-ss-lecture-id='43270147' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270147' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270056' data-ss-event-type='button' data-ss-lecture-id='43270056' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270056' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Knowledge check</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407724-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1699815"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Bonus Footage <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43661201' data-ss-event-type='button' data-ss-lecture-id='43661201' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43661201' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How product and marketing collaboration unlocks potential</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407724-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1699815"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Collaborating with sales & CS (22 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270070' data-ss-event-type='button' data-ss-lecture-id='43270070' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270070' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Five signs you're in a toxic relationship</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:49)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270072' data-ss-event-type='button' data-ss-lecture-id='43270072' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270072' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Engaging, enabling, and establishing yourself as a strategic partner</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:22)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270075' data-ss-event-type='button' data-ss-lecture-id='43270075' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270075' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Creating a productive feedback loop</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:10)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270076' data-ss-event-type='button' data-ss-lecture-id='43270076' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270076' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Delivering impactful training</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:37)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270148' data-ss-event-type='button' data-ss-lecture-id='43270148' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270148' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270095' data-ss-event-type='button' data-ss-lecture-id='43270095' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270095' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Knowledge check</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407724-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1699815"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Establishing cross-functional initiatives & programs (62 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270079' data-ss-event-type='button' data-ss-lecture-id='43270079' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270079' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">A formula for success</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:03)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270080' data-ss-event-type='button' data-ss-lecture-id='43270080' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270080' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Project management 101</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:41)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270081' data-ss-event-type='button' data-ss-lecture-id='43270081' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270081' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Collaboration and the CI function - Fireside Chat with Alex McDonnell</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43459077' data-ss-event-type='button' data-ss-lecture-id='43459077' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43459077' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Collaboration in pricing committees - Fireside Chat with Tamara Grominsky</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270086' data-ss-event-type='button' data-ss-lecture-id='43270086' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270086' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Leveraging senior leadership</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:13)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270152' data-ss-event-type='button' data-ss-lecture-id='43270152' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270152' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270096' data-ss-event-type='button' data-ss-lecture-id='43270096' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270096' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Knowledge check</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407724-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1699815"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> AMA - Putting it into practice (15 minutes) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43636976' data-ss-event-type='button' data-ss-lecture-id='43636976' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43636976' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Q1 Looking to leverage leadership</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43702950' data-ss-event-type='button' data-ss-lecture-id='43702950' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43702950' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Q2 Missing metrics</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43702957' data-ss-event-type='button' data-ss-lecture-id='43702957' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43702957' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Q3 Collaborating with Sales Enablement</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43702964' data-ss-event-type='button' data-ss-lecture-id='43702964' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43702964' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Q4 Seeking fast feedback</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270094' data-ss-event-type='button' data-ss-lecture-id='43270094' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270094' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Conclusion</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:19)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270153' data-ss-event-type='button' data-ss-lecture-id='43270153' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270153' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407724-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1699815"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Bonus Footage <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43661313' data-ss-event-type='button' data-ss-lecture-id='43661313' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43661313' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to achieve great cross-functional collaboration</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407724-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1699815"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Exam <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43657543' data-ss-event-type='button' data-ss-lecture-id='43657543' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43657543' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407724-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1699815"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Wrap up <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270100' data-ss-event-type='button' data-ss-lecture-id='43270100' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270100' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Course satisfaction survey</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270103' data-ss-event-type='button' data-ss-lecture-id='43270103' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270103' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270105' data-ss-event-type='button' data-ss-lecture-id='43270105' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270105' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fancy leaving a review?</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270106' data-ss-event-type='button' data-ss-lecture-id='43270106' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270106' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your feedback</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270109' data-ss-event-type='button' data-ss-lecture-id='43270109' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270109' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Let's get social</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270112' data-ss-event-type='button' data-ss-lecture-id='43270112' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270112' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Showcase your cert</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407724-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1699815' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/cross-functional-collaboration/lectures/43270113' data-ss-event-type='button' data-ss-lecture-id='43270113' data-ss-school-id='459083' data-ss-user-id='' href='/courses/cross-functional-collaboration/lectures/43270113' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Learn. Level up. 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If you need help convincing your boss, <a href="https://www.productmarketingalliance.com/convince-the-boss-cross-functional-collaboration-certified/" target="_blank" style="color:rgb(250, 77, 92);">we've done the hard part for you</a>.<br class="softbreak"></p><p><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164407726-top { padding-top: 22.400000000000002px; } .b-164407726-bottom { padding-bottom: 22.400000000000002px; } .b-164407726-text_color { color: #000000; } .b-164407726-content_width { max-width: 720px; } .b-164407726-background_color { background-color: #ffffff; } .b-164407726-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-faqs " id="block-164407726"> <style> .block__text .b-164407726-text_color { color: #000000 } .block__text .b-164407726-content_width { width: 720px; } .block__text .b-164407726-heading_text_color h1, .block__text .b-164407726-heading_text_color h2, .block__text .b-164407726-heading_text_color h3, .block__text .b-164407726-heading_text_color h4, .block__text .b-164407726-heading_text_color h5, .block__text .b-164407726-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407726-top { padding-top: 40px; } .b-164407726-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164407726-top b-164407726-bottom b-164407726-background_color'> <div class="block__text-wrapper b-164407726-content_width b-164407726-heading_text_color b-164407726-text_color" data-target="block.data.body"> <h4><strong style="color:rgb(0, 0, 0);">FAQs.</strong></h4><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">Q: Who’s this course for?</strong></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">A:</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> With effective communication regarded as one of the most important soft skills in the wider world of work, technically speaking, this certification applies to </span><em style="color:rgb(0, 0, 0);background-color:transparent;">everyone</em><span style="color:rgb(0, 0, 0);background-color:transparent;"> within the product marketing community.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">Whether you’re an entry-level professional pivoting into the world of product marketing, or a seasoned product marketer with years of experience, this course can introduce you to new concepts or help you refine existing skills to ensure you’re communicating and collaborating effectively with everyone across your team and organization.</span></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">Q: How does the course work?</strong></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">A: </strong><span style="color:rgb(0, 0, 0);background-color:transparent;">The course is 100% OnDemand and fully self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Cross-Functional Collaboration Certified.</span></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">Q: How long will the course take to complete?</strong></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">A: </strong><span style="color:rgb(0, 0, 0);background-color:transparent;">The course content, activities, and exams will take approximately 3 hours to complete.</span></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">Q: What happens if I don’t pass the exams?</strong></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">A: </strong><span style="color:rgb(0, 0, 0);background-color:transparent;">If you fail the first time round you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.</span></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">Q: How long will I have access to the course content?</strong></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">A:</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> For life! One, one-off payment gives you unlimited to all the course’s content forevermore.</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164407727-top { padding-top: 22.400000000000002px; } .b-164407727-bottom { padding-bottom: 22.400000000000002px; } .b-164407727-card_style { --card_style: grid; } .b-164407727-gutter_width { --gutter-width: 24px; } .b-164407727-content_width { max-width: 960px; } .b-164407727-heading_color { color: #36414D; } .b-164407727-background_color { background-color: #ffffff; } .b-164407727-card_border_color { border-color: #000000; } .b-164407727-card_border_width { border-width: 0px; } .b-164407727-card_border_radius { border-radius: 0px; } .b-164407727-card_text_alignment { text-align: center; } .b-164407727-button_border_radius { border-radius: 5px; } .b-164407727-card_background_color { background-color: #FFFFFF; }</style> <div class="course-block block featured_products " id="block-164407727"> <style> .block__featured-products__heading_text.b-164407727-heading_color { color: #36414D; } .block__featured-products.b-164407727-background_color { background-color: #ffffff; } .block__featured-products .b-164407727-card_border_color, .block__featured-products .b-164407727-card_border_width { border: 0px solid #000000; } .block__featured-products .b-164407727-card_text_alignment .featured-product-card__content__title, .block__featured-products .b-164407727-card_text_alignment .course-card__content__subtitle { text-align: center; } .featured-product-card.b-164407727-card_background_color { background-color: #FFFFFF; } .block__featured-products__button .b-164407727-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164407727-top { padding-top: 40px; } .b-164407727-bottom { padding-bottom: 40px; } .b-164407727-gutter_width .block__columns, .b-164407727-gutter_width .block__columns__fixed { grid-column-gap: 24px; } } </style> <section class="bl block__featured-products block__featured-products__cards block__columns-per-row--3 b-164407727-top b-164407727-bottom b-164407727-gutter_width b-164407727-background_color"> <div class="block__featured-products__heading_text b-164407727-heading_color rich-text"><h4> <span style="color:rgb(0, 0, 0);">Check out our other courses</span><br class="softbreak"> </h4></div> <div class="block__columns b-164407727-content_width">  <div data-featured-product-type="Course" data-featured-product-id="1936485" class="featured-product-card card-style-grid block__column b-164407727-card_background_color b-164407727-card_border_color b-164407727-card_border_width b-164407727-card_border_radius b-164407727-card_text_alignment"> <a href="/p/pmm-leadership-accelerator">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/FCXHhLv0TN2HT7kzAROk" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Leadership Accelerator"> Product Marketing Leadership Accelerator </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1936485" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Empowering the product marketing leaders of today to become the C-suiters of tomorrow."> Empowering the product marketing leaders of today to become the C-suiters of tomorrow. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/BSjmXuTeSDuKWDjYTz42" alt="PMA | Leadership Certified" /> <p class="featured-product-card__author__name" title="PMA | Leadership Certified"> PMA | Leadership Certified </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1936485" data-featured-product-id="1936485"> % </span> COMPLETE </div>  <p data-include-vat-price=4396322 class="featured-product-card__meta__item featured-product-card__price"> $2,999 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1315827" class="featured-product-card card-style-grid block__column b-164407727-card_background_color b-164407727-card_border_color b-164407727-card_border_width b-164407727-card_border_radius b-164407727-card_text_alignment"> <a href="/p/product-marketing-certified-leadership">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/DiElM6npT12ntCmRLyME" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Certified: Leadership"> Product Marketing Certified: Leadership </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1315827" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Supercharge your career. Become a leader. Get Leadership Certified."> Supercharge your career. Become a leader. Get Leadership Certified. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/BSjmXuTeSDuKWDjYTz42" alt="PMA | Leadership Certified" /> <p class="featured-product-card__author__name" title="PMA | Leadership Certified"> PMA | Leadership Certified </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1315827" data-featured-product-id="1315827"> % </span> COMPLETE </div>  <p data-include-vat-price=3197887 class="featured-product-card__meta__item featured-product-card__price"> $1,499 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="825512" class="featured-product-card card-style-grid block__column b-164407727-card_background_color b-164407727-card_border_color b-164407727-card_border_width b-164407727-card_border_radius b-164407727-card_text_alignment"> <a href="/p/product-marketing-certified-core">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/Iehdqx6Q3KihvGaxDpgH" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Certified: Core"> Product Marketing Certified: Core </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-825512" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Propel your product and career to the next level with our fully self-paced certification program."> Propel your product and career to the next level with our fully self-paced certification program. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-825512" data-featured-product-id="825512"> % </span> COMPLETE </div>  <p data-include-vat-price=1814482 class="featured-product-card__meta__item featured-product-card__price"> $1,299 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1418400" class="featured-product-card card-style-grid block__column b-164407727-card_background_color b-164407727-card_border_color b-164407727-card_border_width b-164407727-card_border_radius b-164407727-card_text_alignment"> <a href="/p/positioning-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/4tTXOsYBS1GyBmYiHu64" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Positioning Certified | Masters"> Positioning Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1418400" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Find your place in the market. Make yourself heard. Differentiate your product."> Find your place in the market. Make yourself heard. Differentiate your product. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1418400" data-featured-product-id="1418400"> % </span> COMPLETE </div>  <p data-include-vat-price=3136140 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1484014" class="featured-product-card card-style-grid block__column b-164407727-card_background_color b-164407727-card_border_color b-164407727-card_border_width b-164407727-card_border_radius b-164407727-card_text_alignment"> <a href="/p/storytelling-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/aSAK9slJTHaPcSURIf0k" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Storytelling Certified | Masters"> Storytelling Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1484014" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Understand the science behind telling a story that sells. Master the art of storyselling."> Understand the science behind telling a story that sells. Master the art of storyselling. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://file-uploads.teachablecdn.com/93e4e3dcd44c42b8997b99965500b5e1/e22a19cdaaf34b379d1c7c1057f5b3f3" alt="Elliott Rayner" /> <p class="featured-product-card__author__name" title="Elliott Rayner"> Elliott Rayner </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1484014" data-featured-product-id="1484014"> % </span> COMPLETE </div>  <p data-include-vat-price=3323229 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1227547" class="featured-product-card card-style-grid block__column b-164407727-card_background_color b-164407727-card_border_color b-164407727-card_border_width b-164407727-card_border_radius b-164407727-card_text_alignment"> <a href="/p/narrative-design-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/lCLRQ6uYQ0OIXiekPWbh" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Narrative Design Certified | Masters"> Narrative Design Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1227547" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Tell a story they can't ignore. Get certified in Narrative Design."> Tell a story they can't ignore. Get certified in Narrative Design. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://cdn.filestackcontent.com/McOt76zUSLSIPutINkOD" alt="Marcus Andrews" /> <p class="featured-product-card__author__name" title="Marcus Andrews"> Marcus Andrews </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1227547" data-featured-product-id="1227547"> % </span> COMPLETE </div>  <p data-include-vat-price=2783848 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1612724" class="featured-product-card card-style-grid block__column b-164407727-card_background_color b-164407727-card_border_color b-164407727-card_border_width b-164407727-card_border_radius b-164407727-card_text_alignment"> <a href="/p/metrics-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/tyUv88etSUqc5Zq2ynAF" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Metrics Certified | Masters"> Metrics Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1612724" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Determine your strategic value and turn your metrics into growth"> Determine your strategic value and turn your metrics into growth </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1612724" data-featured-product-id="1612724"> % </span> COMPLETE </div>  <p data-include-vat-price=3628722 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1413109" class="featured-product-card card-style-grid block__column b-164407727-card_background_color b-164407727-card_border_color b-164407727-card_border_width b-164407727-card_border_radius b-164407727-card_text_alignment"> <a href="/p/pricing-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/96I5BGOtSdK3AgIr1FYV" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Pricing Certified | Masters"> Pricing Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1413109" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title=" Nail your pricing strategy and convert more customers. Simples."> Nail your pricing strategy and convert more customers. Simples. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://cdn.filestackcontent.com/N3FUb2H8SFm8cMD0sAXW" alt="Tamara Grominsky" /> <p class="featured-product-card__author__name" title="Tamara Grominsky"> Tamara Grominsky </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1413109" data-featured-product-id="1413109"> % </span> COMPLETE </div>  <p data-include-vat-price=3122609 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1332198" class="featured-product-card card-style-grid block__column b-164407727-card_background_color b-164407727-card_border_color b-164407727-card_border_width b-164407727-card_border_radius b-164407727-card_text_alignment"> <a href="/p/segmentation-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/Joa012TwQWXPKtZxY6tx" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Segmentation Certified | Masters"> Segmentation Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1332198" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified."> Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://cdn.filestackcontent.com/N3FUb2H8SFm8cMD0sAXW" alt="Tamara Grominsky" /> <p class="featured-product-card__author__name" title="Tamara Grominsky"> Tamara Grominsky </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1332198" data-featured-product-id="1332198"> % </span> COMPLETE </div>  <p data-include-vat-price=2922326 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div> </div> <div class="block__featured-products__button"> <a href="/courses"> <button class="base-button b-164407727-button_border_radius"> View All Products </button> </a> </div> </section> </div> </div> </main> <style id="footerStyles"> :root { --footer_width: px; } </style> <footer class=''> <div class="footer"> <div class='footer__wrapper'> <div class='footer__inner'> <ul class="footer__list"> <li class="footer__copyright"> © Product Marketing Alliance 2024 </li> <li> <a href='https://productmarketingalliance.com/signup/' target='_blank'> Membership </a> </li> <li> <a href='https://www.productmarketingalliance.com/content-hub/' target='_blank'> Blog </a> </li> <li> <a href='https://productmarketingalliance.com/join-slack/' target='_blank'> Community </a> </li> <li> <a href='https://www.productmarketingalliance.com/content-hub/' target='_blank'> Resources </a> </li> <li> <a href='https://productmarketingalliance.com/events/' target='_blank'> Events </a> </li> <li> <a href='https://learning.productmarketingalliance.com/#detail-section' target='_blank'> All Courses </a> </li> </ul> <ul class="footer__list legal-links"> <li> <a href="/p/terms"> Terms of Use </a> </li> <li> <a href="/p/privacy"> Privacy Policy </a> </li> </ul> </div> </div> </div> </div> </footer> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script> if (!Element.prototype.closest) { Element.prototype.closest = function(s) { let el = this; do { if (el.matches(s)) return el; el = el.parentElement || el.parentNode; } while (el !== null && el.nodeType === 1); return null; }; } const offMenu = event => { if (event.target.closest('.navbar__menu')) return document.querySelectorAll('.menu').forEach(item => { item.classList.add('hidden') item.setAttribute('aria-hidden', 'true') }) } const toggleMenu = id => { const el = document.getElementById(id) if (el.classList.contains('hidden')) { document .querySelectorAll('.inner-menu') .forEach(item => { item.classList.add('hidden') item.setAttribute('aria-hidden', 'true') }) el.classList.remove('hidden') el.setAttribute('aria-hidden', 'false') } else { el.classList.add('hidden') el.setAttribute('aria-hidden', 'true') } !el.classList.contains('hidden') && el.focus() } // toggle open class for v2 preview bar dropdown menu const v2Dropdown = document.getElementsByClassName('v2-dropdown')[0] const v2DropdownTrigger = document.querySelector('.v2-dropdown .menu-trigger') // if the preview bar dropdown exists, add event listener to toggle preview menu if (!! 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