Product Marketing Alliance Membership Plans

<!DOCTYPE html> <html lang="en"> <head> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="preload" as="style" rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/built/screen.css?v=40a0ffb3ca" /> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>Product Marketing Alliance Membership Plans | #1 PMM Community</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/built/screen.css?v=40a0ffb3ca" /> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-6053654572517474" crossorigin="anonymous"></script> <meta name="author" content="Product Marketing Alliance"> <script type="text/javascript"> (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i; y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "lk29e8rrru"); </script> <script> window.inArticleAdList; window.inArticleAdListDisabled; window.topNav; window.showGetCertCta; window.showLeaderCta; window.isTOCenabled; window.userIdSegment = localStorage.getItem("user_id"); </script> <script> var ghosthunter_key = 'b1d2e55946ba49e939e2eba782'; window.isHiddenUpgradeVisible = false; </script> <script type="text/javascript"> function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); } var action = getParameterByName('action'); if (action == 'signin') { window.location = '/account'; } if (window.location && window.location.search && window.location.search.includes('stripe=success')) { window.location = '/activate'; } </script> <script> var checkUserId = function({ payload, next, integrations }) { var user_id = payload.obj.userId; if(user_id && (user_id.length === 8 || user_id.length !== 36)) { console.log('teacahble user_id still set, clearing'); window.localStorage.removeItem('apc_user_id'); analytics.reset(); analytics.user().anonymousId(payload.obj.anonymousId); delete payload.obj.userId; delete payload.obj.traits; console.log('payload after clearing', payload.obj); } next(payload); }; !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware"];analytics.factory=function(e){return function(){var t=Array.prototype.slice.call(arguments);t.unshift(e);analytics.push(t);return analytics}};for(var e=0;e<analytics.methods.length;e++){var key=analytics.methods[e];analytics[key]=analytics.factory(key)}analytics.load=function(key,e){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(t,n);analytics._loadOptions=e};analytics._writeKey="1QXU1EtjKmvXZV6lD6rIThALqc6Cv3xb";analytics.SNIPPET_VERSION="4.13.2"; const tags = []; const authors = []; let primary_tag; let primary_author; primary_author = "Product Marketing Alliance"; primary_tag = ""; authors.push("Product Marketing Alliance") analytics.addSourceMiddleware(checkUserId); analytics.load('1QXU1EtjKmvXZV6lD6rIThALqc6Cv3xb', { user: { persist: true, cookie: { key: 'ajs_alliance_user_id' }, localStorage: { key: 'ajs_alliance_user_traits' } } }); analytics.page({ properties: { primary_tag: primary_tag, primary_author: primary_author, authors: authors, tags: tags } }); }}(); </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <meta name="description" content="Looking to build on your product marketing knowledge? From content, templates and videos to mentors, events and Q&As, we’ve got everything everyone needs."> <link rel="icon" href="https://www.productmarketingalliance.com/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png" type="image/png"> <link rel="canonical" href="https://www.productmarketingalliance.com/signup/"> <meta name="referrer" content="no-referrer-when-downgrade"> <meta property="og:site_name" content="Product Marketing Alliance"> <meta property="og:type" content="website"> <meta property="og:title" content="Product Marketing Alliance Membership Plans | #1 PMM Community"> <meta property="og:description" content="Unlock your potential with PMA membership. Elevate your product marketing career with industry insights, top-tier networking, and expert-led learning."> <meta property="og:url" content="https://www.productmarketingalliance.com/signup/"> <meta property="og:image" content="https://www.productmarketingalliance.com/content/images/size/w1200/2024/09/PMA_Meta_Membeship_Comparison_.jpg"> <meta property="article:published_time" content="2019-11-14T22:46:11.000Z"> <meta property="article:modified_time" content="2024-09-19T12:00:13.000Z"> <meta property="article:publisher" content="https://www.facebook.com/productmarketingalliance/"> <meta property="article:author" content="https://www.facebook.com/productmarketingalliance"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Product Marketing Alliance Membership Plans | #1 PMM Community"> <meta name="twitter:description" content="Unlock your potential with PMA membership. Elevate your product marketing career with industry insights, top-tier networking, and expert-led learning."> <meta name="twitter:url" content="https://www.productmarketingalliance.com/signup/"> <meta name="twitter:image" content="https://www.productmarketingalliance.com/content/images/size/w1200/2024/09/PMA_Meta_Membeship_Comparison_.jpg"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Product Marketing Alliance"> <meta name="twitter:site" content="@PMMalliance"> <meta name="twitter:creator" content="@PMMalliance"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="630"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "publisher": { "@type": "Organization", "name": "Product Marketing Alliance", "url": "https://www.productmarketingalliance.com/", "logo": { "@type": "ImageObject", "url": "https://www.productmarketingalliance.com/content/images/2024/08/PMA-FULL-LOGO-PRIMARY--ON-WHITE--1.png" } }, "author": { "@type": "Person", "name": "Product Marketing Alliance", "image": { "@type": "ImageObject", "url": "https://www.productmarketingalliance.com/content/images/2020/03/pma_logomark_red_whitebg.png", "width": 1024, "height": 1024 }, "url": "https://www.productmarketingalliance.com/author/pma/", "sameAs": [ "https://productmarketingalliance.com", "https://www.facebook.com/productmarketingalliance", "https://twitter.com/PMMalliance" ] }, "headline": "Product Marketing Alliance Membership Plans | #1 PMM Community", "url": "https://www.productmarketingalliance.com/signup/", "datePublished": "2019-11-14T22:46:11.000Z", "dateModified": "2024-09-19T12:00:13.000Z", "image": { "@type": "ImageObject", "url": "https://www.productmarketingalliance.com/content/images/size/w1200/2024/09/PMA_Meta_Membeship_Comparison_.jpg", "width": 1200, "height": 630 }, "description": "Unlock your potential with PMA membership. Elevate your product marketing career with industry insights, top-tier networking, and expert-led learning.", "mainEntityOfPage": "https://www.productmarketingalliance.com/signup/" } </script> <meta name="generator" content="Ghost 5.101"> <link rel="alternate" type="application/rss+xml" title="Product Marketing Alliance" href="https://www.productmarketingalliance.com/rss/"> <script defer src="https://cdn.jsdelivr.net/ghost/portal@~2.46/umd/portal.min.js" data-i18n="true" data-ghost="https://www.productmarketingalliance.com/" data-key="037ff1b85788b54823bfa76dff" data-api="https://product-marketing-alliance.ghost.io/ghost/api/content/" data-locale="en" crossorigin="anonymous"></script><style id="gh-members-styles">.gh-post-upgrade-cta-content, .gh-post-upgrade-cta { display: flex; flex-direction: column; align-items: center; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-align: center; width: 100%; color: #ffffff; font-size: 16px; } .gh-post-upgrade-cta-content { border-radius: 8px; padding: 40px 4vw; } .gh-post-upgrade-cta h2 { color: #ffffff; font-size: 28px; letter-spacing: -0.2px; margin: 0; padding: 0; } .gh-post-upgrade-cta p { margin: 20px 0 0; padding: 0; } .gh-post-upgrade-cta small { font-size: 16px; letter-spacing: -0.2px; } .gh-post-upgrade-cta a { color: #ffffff; cursor: pointer; font-weight: 500; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a:hover { color: #ffffff; opacity: 0.8; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a.gh-btn { display: block; background: #ffffff; text-decoration: none; margin: 28px 0 0; padding: 8px 18px; border-radius: 4px; font-size: 16px; font-weight: 600; } .gh-post-upgrade-cta a.gh-btn:hover { opacity: 0.92; }</style><script async src="https://js.stripe.com/v3/"></script> <script defer src="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/sodo-search.min.js" data-key="037ff1b85788b54823bfa76dff" data-styles="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/main.css" data-sodo-search="https://product-marketing-alliance.ghost.io/" data-locale="en" crossorigin="anonymous"></script> <link href="https://www.productmarketingalliance.com/webmentions/receive/" rel="webmention"> <script defer src="/public/cards.min.js?v=40a0ffb3ca"></script> <link rel="stylesheet" type="text/css" href="/public/cards.min.css?v=40a0ffb3ca"> <script defer src="/public/comment-counts.min.js?v=40a0ffb3ca" data-ghost-comments-counts-api="https://www.productmarketingalliance.com/members/api/comments/counts/"></script> <script defer src="/public/member-attribution.min.js?v=40a0ffb3ca"></script><style>:root {--ghost-accent-color: #fe5d4c;}</style> <script> const community = "pma"; </script>  <script type="text/javascript"> var _iub = _iub || []; _iub.csConfiguration = {"askConsentAtCookiePolicyUpdate":true,"cookiePolicyInOtherWindow":true,"countryDetection":true,"enableFadp":true,"enableLgpd":true,"enableTcf":true,"floatingPreferencesButtonDisplay":"anchored-center-left","floatingPreferencesButtonZIndex":10,"gdprAppliesGlobally":false,"googleAdditionalConsentMode":true,"lang":"en","lgpdAppliesGlobally":false,"perPurposeConsent":true,"siteId":1712381,"tcfPurposes":{"2":"li_only","7":"li_only","8":"li_only","9":"li_only","10":"li_only","11":"li_only"},"cookiePolicyId":24731467,"i18n":{"en":{"banner":{"title":"The Alliance privacy & cookie controls","dynamic":{"body":"We use cookies to give you the best experience on our website. By continuing to browse, you agree to our cookie policy"}}}}, "banner":{ "acceptButtonColor":"#367AFF","acceptButtonDisplay":true,"backgroundColor":"#09100F","brandBackgroundColor":"#09100F","closeButtonRejects":true,"customizeButtonCaptionColor":"#F9F8F5","customizeButtonColor":"#292626","customizeButtonDisplay":true,"explicitWithdrawal":true,"fontSizeBody":"10px","fontSizeCloseButton":"24px","listPurposes":true,"logo":"https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/alliance-website/ALLIANCE%20FULL%20-%20Secondary_small.svg","linksColor":"#F9F8F5","ownerName":"The Alliance","position":"float-bottom-center","prependOnBody":true,"rejectButtonCaptionColor":"#F9F8F5","rejectButtonColor":"#292626","rejectButtonDisplay":true,"showPurposesToggles":true,"showTotalNumberOfProviders":true,"textColor":"#F9F8F5","acceptButtonCaption":"Accept all","rejectButtonCaption":"Reject" }}; </script> <script type="text/javascript" src="https://cs.iubenda.com/autoblocking/1712381.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/stub-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/safe-tcf-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/iubenda_cs.js" charset="UTF-8" async></script>   <script type="text/javascript" id="hs-script-loader" async defer src="//js-eu1.hs-scripts.com/139496063.js"></script>   <script async src="https://www.googletagmanager.com/gtag/js?id=G-KVYRMDNSEY"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-KVYRMDNSEY'); </script> <script> window.inArticleAdList = [ { img: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Certifications/certified-desk-bottom.png', url: 'https://learning.productmarketingalliance.com/' }, { img: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-bottom.png', url: 'https://www.productmarketingalliance.com/pro-plus-membership/' } ]; </script> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-7018118491712057" crossorigin="anonymous"></script> <script> window.postAdsList = [ { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-top.png', mobile_image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-mob-top.png', image_url: 'https://www.productmarketingalliance.com/pro-plus-membership/', name: 'CS: pre- vs post-launch', date: '', location: '', display_location_by: 'article', display_location_mode: 'global', tag: '', display_location_screen: 'top', type: 'Virtual courses', description: '', buttonText: '', url: ' ', status: 'active' }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-side.png', mobile_image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/inhouse-certification-ads/side.png', image_url: 'https://www.productmarketingalliance.com/pro-plus-membership/', name: 'CS: pre- vs post-launch', date: '', location: '', display_location_by: 'article', display_location_mode: 'global', tag: 'Metrics and OKRs', display_location_screen: 'right', type: 'Virtual courses', description: '', buttonText: '', url: '', status: 'active' }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-bottom.png', mobile_image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-side.png', image_url: 'https://www.productmarketingalliance.com/pro-plus-membership/', name: 'CS: pre- vs post-launch', date: '', location: '', display_location_by: 'article', display_location_mode: 'global', tag: '', display_location_screen: 'bottom', type: 'Virtual courses', description: '', buttonText: '', url: ' ', status: 'active' } ]; </script> <script> window.execPlusStripeIdList = [ 'price_1MqdS5J9KRHkVzc0L1dVno5M', 'price_1N0hYTJ9KRHkVzc0Gl6n6jAX', 'price_1MqdS6J9KRHkVzc0dODMh7Z6', 'price_1MyzLhJ9KRHkVzc0L7O66JZo', 'price_1N18PjJ9KRHkVzc0TkHVyL8i', 'price_1OgWz1J9KRHkVzc05Dyl9k89', 'price_1P429tJ9KRHkVzc0IRVaQAB0', 'price_1OZsb4J9KRHkVzc0hm4cxoTt' ]; window.proPlusStripeIdList = [ 'price_1MoieIJ9KRHkVzc0ZpQKQpNU', 'price_1MoieHJ9KRHkVzc0UZ9N7Buy', 'price_1N0RmIJ9KRHkVzc0qlnofGqm', 'price_1MyzItJ9KRHkVzc0gYoxXrBu', 'price_1N18QrJ9KRHkVzc067wqjkXm', 'price_1N18P2J9KRHkVzc00ae1M2Ds', 'price_1Nf5qlJ9KRHkVzc0rtyZGmiG', 'price_1MoieIJ9KRHkVzc0ZpQKQpNU', 'price_1Nfgg3J9KRHkVzc0rYJASZk4', 'price_1NfgfbJ9KRHkVzc00gRz85yn', 'price_1Nixk1J9KRHkVzc0Nsw4sujW', 'price_1Nig2LJ9KRHkVzc07q61PWUJ', 'price_1NhbqjJ9KRHkVzc0chiQ6KZt', 'price_1N18QrJ9KRHkVzc067wqjkXm', 'price_1N18P2J9KRHkVzc00ae1M2Ds', 'price_1MoieIJ9KRHkVzc0ZpQKQpNU', 'price_1Nfgg3J9KRHkVzc0rYJASZk4', 'price_1NfgfbJ9KRHkVzc00gRz85yn', 'price_1NfgekJ9KRHkVzc0W7NxupYI', 'price_1NfgeIJ9KRHkVzc0ph7sJ5iY', 'price_1NfR4cJ9KRHkVzc0lOxet6NT', 'price_1NfR1NJ9KRHkVzc0CHs9MHAy', 'price_1P41yZJ9KRHkVzc05lyiPf4e', 'price_1Nf5qlJ9KRHkVzc0rtyZGmiG', 'price_1O9TzOJ9KRHkVzc057bEdWXO', 'price_1OKmipJ9KRHkVzc0i45uLZhH', 'price_1O9TxLJ9KRHkVzc0VEARvEvg', 'price_1Nhb7VJ9KRHkVzc0Cp1RTwex', 'price_1PP4qgJ9KRHkVzc0Jh5TcUga', 'price_1PP4qGJ9KRHkVzc0RhsWjjrv', 'price_1OhcMrJ9KRHkVzc0NHI0zvhU', 'price_1PP4elJ9KRHkVzc0uy3jX7xF', 'price_1Q12eJJ9KRHkVzc0dNUZzW0P', 'price_1Q0odZJ9KRHkVzc0v0PKCPqo' ]; window.execStripeIdList = [ 'price_1KsntHJ9KRHkVzc0MojcwRUH', 'price_1NmwOLJ9KRHkVzc06k6LiwvO', 'price_1KsnrwJ9KRHkVzc0DJzV1gKM', 'price_1M3mOvJ9KRHkVzc0lBlZ2F8X', 'price_1M30B1J9KRHkVzc00VYJvA1c', 'price_1M2k7JJ9KRHkVzc0Kiyw72iM', 'price_1M1t9JJ9KRHkVzc0FvT2bhuE', 'price_1M1zZrJ9KRHkVzc0p0tpR5R3', 'price_1LugJSJ9KRHkVzc0IfE1JTqp' ]; </script> <script> var userID = localStorage.getItem('user_id'); if(userID === null) { console.log('userID is null'); localStorage.setItem('user_id', ''); Intercom('update', {"user_id": ""}); } </script> <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("ZQOQRJHQ8L62");}();</script> <script type="application/javascript"> (function(b,o,n,g,s,r,c){if(b[s])return;b[s]={};b[s].scriptToken="Xzk0MTQ4NzUxOQ";b[s].callsQueue=[];b[s].api=function(){b[s].callsQueue.push(arguments);};r=o.createElement(n);c=o.getElementsByTagName(n)[0];r.async=1;r.src=g;r.id=s+n;c.parentNode.insertBefore(r,c);})(window,document,"script","https://cdn.oribi.io/Xzk0MTQ4NzUxOQ/oribi.js","ORIBI"); </script> <script src="https://tag.clearbitscripts.com/v1/pk_bebaa9db4ca35af82ab4d629c9fade2b/tags.js"></script> <script> var eventsList = [ { 'title': 'Product Marketing Summit', 'date': 'October 3-4, 2024', 'location': '<b>Boston</b>', 'url': 'https://world.productmarketingalliance.com/location/boston' }, { 'title': 'AI for Marketers Summit', 'date': 'October 24', 'location': '<b>San Francisco</b>', 'url': 'https://events.revenuemarketingalliance.com/location/sanfrancisco' }, { 'title': 'Product Marketing Summit', 'date': 'October 30, 2024', 'location': '<b>Singapore</b>', 'url': 'https://world.productmarketingalliance.com/location/singapore' }, { 'title': 'Product Marketing Summit', 'date': 'November 6-7, 2024', 'location': '<b>Sydney</b>', 'url': 'https://world.productmarketingalliance.com/location/sydney' }, { 'title': 'Product Marketing Summit', 'date': 'November 13-14, 2024', 'location': '<b>Chicago</b>', 'url': 'https://world.productmarketingalliance.com/location/chicago' }, { 'title': 'Product Marketing Summit', 'date': 'November 20-21, 2024', 'location': '<b>Toronto</b>', 'url': 'https://world.productmarketingalliance.com/location/toronto/' }, { 'title': 'Leadership Breakfast Briefing', 'date': 'December 3, 2024', 'location': '<b>London</b>', 'url': 'https://www.productmarketingalliance.com/leadership-breakfast-briefing/' }, { 'title': 'Leadership Dinner', 'date': 'December 4, 2024', 'location': '<b>London</b>', 'url': 'https://www.productmarketingalliance.com/leadership-dinners/' }, { 'title': 'Product Marketing Summit', 'date': 'December 4-5, 2024', 'location': '<b>London</b>', 'url': 'https://world.productmarketingalliance.com/location/london/' }, ]; </script>  <script src='https://js.tito.io/v1' async></script> <script>(function(w,r){w._rwq=r;w[r]=w[r]||function(){(w[r].q=w[r].q||[]).push(arguments)}})(window,'rewardful');</script> <script async src='https://r.wdfl.co/rw.js' data-rewardful='737c05'></script> <script type="text/javascript"> //clarity (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i; y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "l134f76o5r"); </script> </head> <body class="home-template page-template page-signup"> <div class="modal-overlay"></div> <div class="site-wrapper"> <div class="inner nav-wrapper"> <div class="site-header-content"> <a href="/"> <div class="site-title"> <img class="site-logo" src="/content/images/size/w600/2024/08/PMA-FULL-LOGO-PRIMARY--ON-WHITE--1.png" alt="Product Marketing Alliance" /> </div> </a> </div> <nav class="site-nav"> <div class="site-nav-left"> <div class="nav-login"> <a class="button primary small" href="/signin/">Log in</a> <span id="dropdown"><button class="button primary small button-green" id="dropbtn">Membership</button> <div id="dropdown-content"> <a class="modular-navigation-item modular-navigation-item-list-wrapper" href="/signup/"><h6>Individual</h6></a> <a class="modular-navigation-item modular-navigation-item-list-wrapper" href="/signup/?membership-type=teams"><h6>Teams</h6></a> </div> </span> </div> <a href="/content-hub/"> <div class="nav-icons nav-search"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"/></svg> </div> </a>  <div class="modular-navigation"> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Membership</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Pro membership</h5> <p>All you need to succeed</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pro-membership-plan/"> <h6>Become a Pro member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pro-plus-membership/"> <h6>Become a Pro+ member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pro-membership-taster-pack/"> <h6>Your Pro taster pack</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Exec+ membership</h5> <p>For product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/exec-plus-membership/"> <h6>Become an Exec+ member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-exec-membership-ebook/"> <h6>Your Exec+ taster pack</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Team membership</h5> <p>Level up your product marketing team</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/teams/"> <h6>Get a team membership</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Why pick PMA?</h5> <p>See what our members say</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-reviews/"> <h6>Membership reviews</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/membership-case-studies/"> <h6>Membership case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-samples/"> <h6>Sample what’s inside</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/insider-membership-plan/"> <h6>Get freemium membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/5-essential-day-to-day-templates-for-successful-product-marketers/"> <h6>Templates for success</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Resources</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Content hub</h5> <p>Unlimited resources on tap</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=articles"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-fix/"> <h6>Presentations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=ebooks"> <h6>eBooks</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=guides"> <h6>Guides</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://media.thealliance.io/podcasts/?filter=podcast-filter-community-pma" target="_blank"> <h6>Podcasts</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=reports"> <h6>Reports</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=webinars"> <h6>Webinars</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/"> <h6>View all resources</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Research & reports</h5> <p>Industry insights from us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-salary-survey-report/"> <h6>Product Marketing Salary Report</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-report/ "> <h6>State of Product Marketing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-leadership-report/"> <h6>State of Product Marketing Leadership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-state-of-go-to-market-report-2022/"> <h6>State of Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-tech-stack/"> <h6>Product Marketing Tools of Choice</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-influencers-2023/"> <h6>Top 100 Product Marketing Influencers</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>View all reports</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Guides</h5> <p>Brush up on the essentials</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/what-is-product-marketing/"> <h6>What is product marketing?</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-competitive-intelligence/"> <h6>Competitive intelligence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-pricing/"> <h6>Pricing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/okrs/"> <h6>OKRs</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-positioning/"> <h6>Positioning</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-go-to-market-strategies/"> <h6>Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/guides/"> <h6>View all guides</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Best of the rest</h5> <p>Highlights from the site</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://pmmgpt.com"> <h6>PMM-GPT</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-iq/"> <h6>PMM IQ test</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-leadership-resources/"> <h6>Product Marketing Leadership Portal</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-newsletter/"> <h6>Newsletter</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-definitive-product-marketing-reading-list/"> <h6>Product marketing books</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://tools.productmarketingalliance.com/"> <h6>Product marketing tech stack</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/salarycalculator/"> <h6>Salary calculator</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/create-and-contribute/"> <h6>Create and contribute</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Certification</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Core</h5> <p>The A to Z of product marketing essentials</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC - Level 1</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product Marketing Certified: Core</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/live-online/product-marketing-certified-core" target="_blank"> <h6>Live & online</h6> <p>Part-time or full-time</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/in-person/product-marketing-certified-core-live-and-in-person" target="_blank"> <h6>Live & in-person</h6> <p>Pick your city</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core target="_blank""> <h6>B2C Product Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/customer-marketing-certified" target="_blank"> <h6>Customer Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product-Led Growth Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#core-certifications" target="_blank"> <h6>View all Core</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Advanced</h5> <p>Establish your influence and strategic value</p><br> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC II - Level 2</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/advanced-product-marketing-certified" target="_blank"> <h6>Product Marketing Certified: Advanced</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/messaging-certified" target="_blank"> <h6>Messaging Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/narrative-design-certified" target="_blank"> <h6>Narrative Design Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" target="_blank"> <h6>Positioning Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" target="_blank"> <h6>Pricing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" target="_blank"> <h6>Go-to-Market Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#advanced-certifications" target="_blank"> <h6>All Product Marketing masters</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Leadership</h5> <p>The ultimate roadmap for product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC III - Level 3</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership"> <h6>Product Marketing Certified: Leadership</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator"> <h6>Product Marketing Leadership Accelerator</h6> <p>Live & online</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#all-courses" target="_blank"> <h6>All product marketing courses</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Training</h5> <p>Individual & org-wide options</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/product-marketing-team-training" target="_blank"> <h6>Team training</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-scholar-program/"> <h6>Scholar Program</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-product-marketing-certified-journey/"> <h6>Certification Journey</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/why-pmms-love-pmmc/"> <h6>Why PMMs ❤️ PMMC</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Events</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Virtual events & meetups</h5> <p>Connecting our global community</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.productmarketingalliance.com/location/demos/" target="_blank"> <h6>Product Demos Summit | December 10</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-talks/" target="_blank"> <h6>PMM Talks</h6> <p>Knowledge worth knowing</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://community.productmarketingalliance.com/s/regional-chapters/" target="_blank"> <h6>PMM Meetups</h6> <p>City chapters</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-now/" target="_blank"> <h6>PMM Now</h6> <p>Exclusive live streams</p> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>In-person summits</h5> <p>Coming to a city near you</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/chicago" target="_blank"> <h6>PMM Summit | Chicago | November 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/toronto" target="_blank"> <h6>PMM Summit | Toronto | November 20 & 21</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/london/" target="_blank"> <h6>PMM Summit | London | December 4 & 5</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/washington/" target="_blank"> <h6>PMM Summit | Washington | January 30</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/austin/" target="_blank"> <h6>PMM Summit | Austin | February 11 & 12</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/newyork/" target="_blank"> <h6>PMM Summit | New York | March 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/paris/" target="_blank"> <h6>PMM Summit | Paris | March 26</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/" target="_blank"> <h6>Summit calendar 2024</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links & OnDemand</h5> <p>Plan ahead or catch up</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-ondemand/"> <h6>Catch up OnDemand</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://productmarketingall.typeform.com/to/hxI9MbBm" target="_blank"> <h6>Apply to speak</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.productmarketingalliance.com/" target="_blank"> <h6>All events</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>All courses</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">About</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>The basics</h5> <p>Our journey & how to reach us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/about/"> <h6>Mission</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contact/"> <h6>Contact</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Partner with us</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/press-resources/"> <h6>Press resources</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/case-studies/"> <h6>Case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/help-centre/"> <h6>Help centre</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Our people</h5> <p>AKA the building blocks of PMA</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/the-pma-team/"> <h6>PMA team</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/experts-in-residence/"> <h6>Experts in Residence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-founding-members/"> <h6>PMA Founding Members</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/careers/"> <h6>Careers</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Get involved</h5> <p>Get your name published</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Get the media guide</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/community-partnerships/"> <h6>Community partnerships</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-pulse-2023/"> <h6>PMA Pulse</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contributor-guide/"> <h6>Create & contribute</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links</h5> <p>Our bread & butter</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-consult/"> <h6>PMA Consult</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>Get certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/signup/"> <h6>Membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/articles/"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>All reports</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"><a class="modular-navigation-main" href="https://jobs.productmarketingalliance.com/" target="_blank">Jobs</a></div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Community</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Network</h5> <p>Connect and collaborate</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack Community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/meet-the-ambassadors/"> <h6>Meet the ambassadors</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-meetup/"> <h6>Meetups</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://www.linkedin.com/school/product-marketing-alliance/" target="_blank"> <h6>PMA LinkedIn</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Learn</h5> <p>Level up your career</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/ambassadors/"> <h6>Become an ambassador</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-alliance-awards-pma-nominate-today/"> <h6>Product Marketing Awards 2024 | Nominations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-awards-2023-winners/"> <h6>Product Marketing Awards 2023 | Winners</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/customer-advisory-board/"> <h6>PMA Customer Advisory Board</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <a class="modular-navigation-main nav-whats-new beamer_beamerSelector beamerTrigger" data-beamer-keypress="true"> What's new? </a> </div> <div class="modular-navigation-close"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> <path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"></path> </svg> </div> </div> <div class="nav-icons nav-mobile-modular"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg> </div>  </div> </nav> <script> document.addEventListener('mouseover', (evt) => { let targetElement = evt.target; do { if (targetElement instanceof Element && targetElement.closest('.site-nav-left') || targetElement instanceof Element && targetElement.closest('.modular-navigation') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation-main') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation')) { return; } targetElement = targetElement.parentNode; } while (targetElement); const thisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (!document.querySelector('.modular-navigation-item-wrapper-active')) return; for (let i = 0; i < thisElementChildrenWrapper.length; i++) { thisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 10); } const thisElementChildrenWrapperThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); const selectAllThisElementChildrenWrapperSubThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper-active'); for (let i = 0; i < thisElementChildrenWrapperThird.length; i++) { thisElementChildrenWrapperThird[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapperThird[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSubThird.length; c++) { selectAllThisElementChildrenWrapperSubThird[c].classList.remove('modular-navigation-item-sub-third-wrapper-active'); selectAllThisElementChildrenWrapperSubThird[c].style.display = 'none'; } }, 10); } }); const getModularNavigation = document.querySelector('.modular-navigation'); function modularNavHandleOnClick(event) { const thisElement = event.target; const thisElementChildrenWrapper = thisElement.querySelector('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-wrapper-active'); }, 1); }, 10); } function modularNavHandleOnClickSub(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-wrapper-active'); }, 1); }, 10); } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } } function modularNavHandleOnClickSubThird(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-third-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-third-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-third-wrapper-active'); }, 1); }, 10); } } const topNavArray = Array.from(document.querySelector('.modular-navigation').children) for (let i = 0; i < topNavArray.length - 1; i++) { const modNavMainArray = Array.from(topNavArray[i].children) if (modNavMainArray.length > 1) { const thisModNavMain = topNavArray[i]; thisModNavMain.addEventListener('mouseenter', modularNavHandleOnClick); } /*** const modNavItemsArray = Array.from(modNavMainArray[1].children) for ( let j = 0; j < modNavItemsArray.length; j++) { const thisModNavItem = modNavItemsArray[j] console.log(thisModNavItem) thisModNavItem.addEventListener('click', modularNavHandleOnClickSub); } ***/ } const navClose = topNavArray[topNavArray.length - 1] const getModularNavMobile = document.querySelector('.nav-mobile-modular'); navClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); if (document.querySelector('.nav-jobs a')) document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); if (document.querySelector('.nav-pmm-q-a a')) document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); </script> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/product-marketing-alliance" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/PMMalliance" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/productmarketingalliance/" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.youtube.com/channel/UCzvoAoVXV9PDK8j3NdPURnw" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.pinterest.co.uk/productmarketingalliance/" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24"> <path d="M12 2.04c-5.52 0-9.96 4.44-9.96 9.96 0 3.92 2.28 7.28 5.64 8.76-.08-.76-.16-1.92.04-2.76.2-.84 1.32-5.64 1.32-5.64s-.32-.68-.32-1.68c0-1.56.92-2.72 2.08-2.72.96 0 1.44.72 1.44 1.56 0 .96-.6 2.4-.92 3.72-.24 1.04.48 1.88 1.44 1.88 1.72 0 3-1.8 3-4.4 0-2.28-1.64-3.88-3.96-3.88-2.72 0-4.32 2.04-4.32 4.16 0 .84.32 1.72.72 2.2.08.08.08.16.08.32-.08.36-.24 1.16-.28 1.32-.04.16-.12.24-.28.16-1.04-.4-1.68-1.64-1.68-3.32 0-2.4 2-5.28 6-5.28 3.2 0 5.32 2.28 5.32 4.76 0 3.32-1.84 5.76-4.56 5.76-1.08 0-2.12-.6-2.48-1.28 0 0-.56 2.16-.68 2.64-.28 1.08-1 2.44-1.48 3.28 1.12.36 2.32.56 3.56.56 5.52 0 9.96-4.44 9.96-9.96 0-5.52-4.44-9.96-9.96-9.96z"/> </svg></a> <a href="https://www.instagram.com/pmmalliance/" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@pm_alliance?lang=en" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="/join-slack"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 122.8 122.8" style="enable-background:new 0 0 122.8 122.8;" xml:space="preserve"> <g> <g> <path class="st0" d="M25.8,77.6c0,7.1-5.8,12.9-12.9,12.9S0,84.7,0,77.6c0-7.1,5.8-12.9,12.9-12.9h12.9V77.6z"/> <path class="st0" d="M32.3,77.6c0-7.1,5.8-12.9,12.9-12.9s12.9,5.8,12.9,12.9v32.3c0,7.1-5.8,12.9-12.9,12.9s-12.9-5.8-12.9-12.9 C32.3,109.9,32.3,77.6,32.3,77.6z"/> </g> <g> <path class="st0" d="M45.2,25.8c-7.1,0-12.9-5.8-12.9-12.9S38.1,0,45.2,0s12.9,5.8,12.9,12.9v12.9H45.2z"/> <path class="st0" d="M45.2,32.3c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H12.9C5.8,58.1,0,52.3,0,45.2s5.8-12.9,12.9-12.9 C12.9,32.3,45.2,32.3,45.2,32.3z"/> </g> <g> <path class="st0" d="M97,45.2c0-7.1,5.8-12.9,12.9-12.9c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H97V45.2z"/> <path class="st0" d="M90.5,45.2c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V12.9C64.7,5.8,70.5,0,77.6,0 c7.1,0,12.9,5.8,12.9,12.9V45.2z"/> </g> <g> <path class="st0" d="M77.6,97c7.1,0,12.9,5.8,12.9,12.9c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V97H77.6z"/> <path class="st0" d="M77.6,90.5c-7.1,0-12.9-5.8-12.9-12.9c0-7.1,5.8-12.9,12.9-12.9h32.3c7.1,0,12.9,5.8,12.9,12.9 c0,7.1-5.8,12.9-12.9,12.9H77.6z"/> </g> </g> </svg> </a> <a href="https://feedly.com/i/subscription/feed/https://www.productmarketingalliance.com/rss/" title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <script type="text/javascript"> (function(w,d,t,u,n,s,e){w['SwiftypeObject']=n;w[n]=w[n]||function(){ (w[n].q=w[n].q||[]).push(arguments);};s=d.createElement(t); e=d.getElementsByTagName(t)[0];s.async=1;s.src=u;e.parentNode.insertBefore(s,e); })(window,document,'script','//s.swiftypecdn.com/install/v2/st.js','_st'); _st('install','5yXidsn86hxuseLbeqam','2.0.0'); </script> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/css/style.css?v=40a0ffb3ca" /> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/css/membership.css?v=40a0ffb3ca" /> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/css/signup.css?v=40a0ffb3ca" /> <main id="site-main" class="site-main outer"> <div class="page-container"> <section class="page-banner comparison individual-plans"> <div class="page-content"> <div class="banner-title"> <h1>Fast-track your <span class="text-italic text-primary-coral-gradient">product marketing career</span></h1> <img class="mb-24 img-col-separator" src="/assets/img/Underline_10.svg"/><br> <p>Designed to help you become a world-class product marketer.</p> </div> </div> </section> <section class="page-banner comparison team-plans"> <div class="page-content"> <div class="banner-title"> <h1>Where product marketing <span class="text-italic text-primary-coral-gradient">teams come to excel</span></h1> <img class="mb-24 img-col-separator" src="/assets/img/Underline_10.svg"/><br> <p>Designed to help you become a world-class product marketer.</p> </div> </div> </section> <section id="whats-included" class="comparison-section"> <div class="comparison-container"> <div class="header"> <div class="switch-container"> <p>Individual</p> <label class="switch"> <input type="checkbox" id="toggleBtn"> <div class="slider round"> </div> </label> <p>Team</p> </div> </div> <div class="comparison-content individual-flex-plans m-grid"> <div class="package-item insider-badge"> <h4>Insider</h4> <h3>Free</h3> <p>Access 5% of the resources in our Pro plan.</p> <a href="https://www.productmarketingalliance.com/#/portal/signup/free" class="btn btn-secondary mb-24">Sign up for free</a> <div class="key-takeaway no-border m-order-1"> <ul> <li>Templates & frameworks</li> <li>OnDemand presentations</li> <li>Slack community</li> <li>Competency framework</li> <li>Exclusive articles</li> <li>Meetups & webinars</li> <li>Product Marketing GPT</li> <li>PMA Academy</li> <li>PMM salary calculator</li> <li>Ungated reports</li> <li>Monthly newsletter</li> </ul> </div> </div> <div class="package-item pro-badge"> <h4>Pro</h4> <h3>$42 <small>/month</small></h3> <small>billed annually</small> <small class="mb-24 db">Worth $1,500+ (save 65%)</small> <p>Full access to premium product marketing resources</p> <a href="https://pay.productmarketingalliance.com/b/7sI8zYaKVaRPeOY9EG" class="btn btn-secondary mb-24">Select plan</a> <p>Everything in Insider including:</p> <div class="key-takeaway no-border m-order-1"> <ul> <li>100+ templates & frameworks</li> <li>Mentorship program</li> <li>4x fundamentals courses</li> <li>PMM learning paths</li> <li>PMM toolkits</li> <li>500+ hours’ OnDemand presentations</li> <li>200+ exclusive articles</li> <li>Members-only events</li> <li>Members-only community</li> <li>Live stream & OnDemand summits</li> <li>10% off all certifications</li> <li>Up to 40% off in-person summits</li> </ul> </div> <div class="key-takeaway no-border see-features-content" style="border-color: #D4D4D4 !important; padding-bottom: 0; max-height: 0;"> <p>Plus:</p> <ul> <li>Virtual and in-person meetups</li> <li>Live webinars</li> <li>PMM IQ</li> <li>Industry reports</li> </ul> </div> <a class="see-features-btn">See all features</a> </div> <div class="package-item most-popular with-coral-border pro-plus-badge"> <header>Most popular</header> <h4>Pro+</h4> <h3>$167 <small>/month</small></h3> <small>billed annually</small> <small class="mb-24 db">Worth $16,000+ (save 90%)</small> <p>L&D for product marketers with 0-4 years’ experience.</p> <a href="https://pay.productmarketingalliance.com/b/9AQg2qbOZbVTbCM9EF" class="btn btn-secondary mb-24">Select plan</a> <p>Everything in Pro including:</p> <div class="key-takeaway no-border m-order-1"> <ul> <li>PMM Certified: Core</li> <li>PMM Certified: Advanced</li> <li>20+ Masters certifications</li> <li>Live workshops</li> <li>1x complimentary Summit ticket</li> <li>PMM Hired</li> </ul> </div> <div class="key-takeaway no-border see-features-content" style="border-color: #D4D4D4 !important; padding-bottom: 0; max-height: 0;"> <p>Plus:</p> <ul> <li>Fundamentals courses</li> <li>PMM learning paths</li> <li>Virtual and in-person meetups</li> <li>Live webinars</li> <li>In-person courses</li> <li>Members-only community</li> <li>Mentor program</li> <li>Product Marketing GPT</li> <li>PMM salary calculator</li> <li>PMM IQ</li> <li>Templates & frameworks (100+ templates)</li> <li>OnDemand presentations (500+ hours)</li> <li>Exclusive articles (200+ articles)</li> <li>Industry reports</li> </ul> </div> <a class="see-features-btn">See all features</a> </div> <div class="package-item with-coral-border exec-plus-badge"> <h4>Exec+</h4> <h3>$250 <small>/month </small></h3> <small>billed annually</small> <small class="mb-24 db">Worth $21,000+ (save 86%)</small> <p>L&D for product marketers with 4+ years’ experience.</p> <a href="https://pay.productmarketingalliance.com/b/8wM3fEbOZ9NLfT2g35" class="btn btn-secondary mb-24">Select plan</a> <p>Everything in Pro+ including:</p> <div class="key-takeaway no-border m-order-1"> <ul> <li>PMM Certified: Leadership</li> <li>Leadership Accelerator Program</li> <li>Leadership breakfast briefings</li> <li>Leadership dinners</li> <li>Mastering leadership workshops</li> <li>PMM Leaders Summit</li> <li>Peer councils</li> </ul> </div> <div class="key-takeaway no-border see-features-content" style="border-color: #D4D4D4 !important; padding-bottom: 0; max-height: 0;"> <p>Plus:</p> <ul> <li>Fundamentals courses</li> <li>PMM Certified: Core</li> <li>Advanced Product Marketing</li> <li>20+ Masters certifications</li> <li>Live workshops</li> <li>PMM learning paths</li> <li>Virtual and in-person meetups</li> <li>Live webinars</li> <li>In-person certifications</li> <li>Members-only community</li> <li>Mentor program</li> <li>Product Marketing GPT</li> <li>PMM salary calculator</li> <li>PMM IQ</li> <li>Templates & frameworks (100+ templates)</li> <li>OnDemand presentations (500+ hours)</li> <li>Exclusive articles (200+ articles)</li> <li>Industry reports</li> </ul> </div> <a class="see-features-btn">See all features</a> </div> </div> <div class="comparison-content team-flex-plans"> <div class="package-item pro-badge"> <h4 class="teams-h4">Pro for teams</h4> <h3 class="teams-h3">$38 <small>/month billed annually per member<br>Minimum 3 members</small></h3> <p>Full access to premium product marketing resources.</p> <a href="https://pay.productmarketingalliance.com/b/aEUeYm1albVTfT26sz" class="btn btn-secondary mb-24">Select plan</a> <div class="key-takeaway no-border m-order-1"> <ul> <li>100+ templates & frameworks</li> <li>Mentorship program</li> <li>4x fundamentals courses</li> <li>PMM learning paths</li> <li>PMM toolkits</li> <li>500+ hours’ OnDemand presentations</li> <li>200+ exclusive articles</li> <li>Members-only events</li> <li>Members-only community</li> <li>Live stream & OnDemand summits</li> <li>10% off all certifications</li> <li>Up to 40% off in-person summits</li> <li>Ungated reports</li> <li>Product Marketing GPT</li> <li>PMM salary calculator</li> </ul> </div> </div> <div class="package-item most-popular with-coral-border pro-plus-badge"> <header>Most popular</header> <h4 class="teams-h4">Pro+ for teams</h4> <h3 class="teams-h3">$150 <small>/month billed annually per member<br>Minimum 3 members</small></h3> <p>L&D for product marketers with 0-4 years’ experience.</p> <a href="https://pay.productmarketingalliance.com/b/cN2dUi6uFcZX5eo8AI" class="btn btn-secondary mb-24">Select plan</a> <p>Everything in Pro including:</p> <div class="key-takeaway no-border m-order-1"> <ul> <li>PMM Certified: Core</li> <li>Product Marketing Certified: Advanced</li> <li>20+ Masters certifications</li> <li>Live workshops</li> <li>1x complimentary summit ticket</li> <li>PMM Hired</li> </ul> </div> </div> </div> <h4 href="#compare-our-plans" class="individual-plans mt-48 mb-0 see-all-features smooth-scroll">See all features and compare plans</h4> </div> </section> <section class="logo-partners bg-black mt-neg-1 individual-plans"> <div class="content-wrap"> <p>Built and trusted by product marketers at orgs like:</p> <div> <div class="group-logo-grid six-per-row"> <img src="/assets/img/partners-logo/google-white.svg"/> <img src="/assets/img/partners-logo/adobe-white.svg"/> <img src="/assets/img/partners-logo/slack-white.svg"/> <img src="/assets/img/partners-logo/shopify-white.svg"/> <img src="/assets/img/partners-logo/amazon-white.svg"/> <img src="/assets/img/partners-logo/meta-white.svg"/> <img src="/assets/img/partners-logo/ibm-white.svg"/> <img src="/assets/img/partners-logo/asana-white.svg"/> <img src="/assets/img/partners-logo/salesforce-white.svg"/> <img src="/assets/img/partners-logo/zoom-white.svg"/> <img src="/assets/img/partners-logo/cisco-white.svg"/> <img src="/assets/img/partners-logo/airbnb-white.svg"/> </div> </div> </div> </section> <section class="partners-ratings pt-0 bg-white mt-neg-2 team-plans"> <p>5 star ratings from:</p> <div class="logos"> <img src="/assets/img/partners-logo/google-rating-dark.svg"> <img src="/assets/img/partners-logo/trustpilot-rating-dark.svg"> <img src="/assets/img/partners-logo/g2-rating-dark.svg"> </div> </section> <section class="slider-section mt-neg-2 individual-plans"> <div class="slider-content"> <div class="slider-wrapper"> <div class="slide-item active" data-index="0"> <img class="auth-img" src="/assets/img/testimonial/Mike Wessel.png"/> <div class="slide-content"> <p>"As a member, you have access to templates, frameworks and examples across every aspect of product marketing. These have been extremely helpful to leverage in my work and I've found other leaders we work with respond well when they know it's coming from an outside, credible resource.”</p> <p><b>Mike Wessel</b> <br>VP of Product Marketing</p> <img class="testimonial-logo" src="/assets/img/partners-logo/Attane-White.svg"/> </div> </div> <div class="slide-item" data-index="1"> <img class="auth-img" src="/assets/img/testimonial/Jonathan Recinos.png"/> <div class="slide-content"> <p>“Getting access to the videos and templates through this membership is more than worth the cost. As someone looking to break into the product marketing role, I love learning what the top product marketers are doing. I not only get a grasp of what it takes to break into the role but also what will make me successful once I do."</p> <p><b>Jonathan Recinos</b> <br>Senior Product Marketing Manager</p> <img class="testimonial-logo" src="/assets/img/partners-logo/Red-Hat-White.svg"/> </div> </div> <div class="slide-item" data-index="2"> <img class="auth-img" src="/assets/img/testimonial/Peter Hutchins.png"/> <div class="slide-content"> <p>"The depth and breadth of material has been invaluable to me validating my thinking and expanding my knowledge for my current role."</p> <p><b>Peter Hutchins</b> <br>Senior Product Marketing Manager</p> <img class="testimonial-logo" src="/assets/img/partners-logo/Tyro-Payments-White.svg"/> </div> </div> </div> <div class="slider-controller"> <a id="slideLeft"><img src="/assets/img/vector-left.svg"/></a> <a id="slideRight"><img src="/assets/img/vector-right.svg"/></a> </div> </div> </section> <section id="about-insider" class="insider-section team-plans"> <div class="insider-content"> <div class="col-group space-between align-items-end mb-40 s-no-mb"> <h2 class="mb-0 s-mb-24">How team <span class="text-italic text-primary-coral-gradient">memberships work</span></h2> </div> <div class="insider-cards"> <div class="insider-card"> <img src="/assets/img/icon7.svg"/> <h4>Shared language</h4> <p>Create shared language across your team and company and get everyone on the same page.</p> </div> <div class="insider-card"> <img src="/assets/img/icon8.svg"/> <h4>Consistent practices</h4> <p>Use industry-standard frameworks to level-up your entire team and increase the quality of everyone’s output.</p> </div> <div class="insider-card"> <img src="/assets/img/icon9.svg"/> <h4>Retain top talent</h4> <p>Attract and retain top talent by demonstrating your ongoing commitment to your team’s professional development.</p> </div> </div> </div> </section> <section class="logo-partners bg-black mt-neg-1 team-plans"> <div class="content-wrap pt-0"> <p>Trusted by product marketing teams at orgs like:</p> <div> <div id="seeMorePartnerLogoWhiteContainer" class="group-logo-grid limit-logo-display"> <img src="/assets/img/partners-logo/microsoft-white.svg"/> <img src="/assets/img/partners-logo/zendesk-white.svg"/> <img src="/assets/img/partners-logo/adobe-white.svg"/> <img src="/assets/img/partners-logo/tomtom-white.svg"/> <img src="/assets/img/partners-logo/indeed-white.svg"/> <img src="/assets/img/partners-logo/intuit-white.svg"/> <img src="/assets/img/partners-logo/tiktok-white.svg"/> <img src="/assets/img/partners-logo/linkedin-white.svg"/> <img src="/assets/img/partners-logo/zuora-white.svg"/> <img src="/assets/img/partners-logo/shopify-white.svg"/> <img src="/assets/img/partners-logo/toast-white.svg"/> <img src="/assets/img/partners-logo/expedia-white.svg"/> <img src="/assets/img/partners-logo/visa-white.svg"/> <img src="/assets/img/partners-logo/gartner-white.svg"/> <img src="/assets/img/partners-logo/twitter-white.svg"/> </div> </div> <a id="seeMorePartnerLogoWhite2">See more</a> </div> </section> <section class="pricing-section team-plans team-comparison"> <div class="pricing-content"> <h2>Compare our <span class="text-italic text-primary-coral-gradient">plans and features</span></h2> <table class="table team-comparison-table"> <thead> <tr> <th></th> <th width="190.5px"> <div class="table-head"> <span>Pro</span> <img src="/assets/img/badge/pro-badge-new.svg"/> <a href="https://pay.productmarketingalliance.com/b/aEUeYm1albVTfT26sz" class="btn btn-secondary">Join Pro</a> </div> </th> <th width="190.5px"> <div class="table-head"> <span>Pro+</span> <img src="/assets/img/badge/pro-plus-badge-new.svg"/> <a href="https://pay.productmarketingalliance.com/b/cN2dUi6uFcZX5eo8AI" class="btn btn-secondary">Join Pro+</a> </div> </th> </tr> </thead> <tbody> <tr> <td colspan="5"><h5>Learning and development</h5></td> </tr> <tr> <td class="table-data">Fundamentals courses <a tooltip-position="top" data-tooltip="Short product marketing courses to kickstart your PMM career." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing Certified: Core <a tooltip-position="top" data-tooltip="The most comprehensive PMM certification, trusted by 10,000+ PMMs, and recognized by employers worldwide." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing Certified: Advanced <a tooltip-position="top" data-tooltip="35+ hours of content to bridge the gap between strategy & execution." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">20+ Masters certifications <a tooltip-position="top" data-tooltip="Be the go-to expert in topics such as positioning, messaging, pricing, storytelling & much more." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Live workshops <a tooltip-position="top" data-tooltip="Regular expert-led sessions to help you at the point of need covering topics such as GTM, storytelling & AI for PMM." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing learning paths <a tooltip-position="top" data-tooltip="Guided learning programs to upskill you in 6-8 weeks, through videos, articles & templates." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Toolkits <a tooltip-position="top" data-tooltip="Collections packed with presentations, templates, and guides, that will arm you with essential insights to hit the ground running on your next big project." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> </tr> <tr> </tr> <tr> <td colspan="5"><h5>Events</h5></td> </tr> <tr> <td class="table-data">Virtual and in-person meetups <a tooltip-position="top" data-tooltip="Grow & expand your local & international network with like-minded peers." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Live webinars <a tooltip-position="top" data-tooltip="Keep up-to-date with the latest PMM trends." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Members-only events <a tooltip-position="top" data-tooltip="Solve challenges by leaning on with the largest PMM member community." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">In-person summits <a tooltip-position="top" data-tooltip="Free ticket (RRP $1,295) to a Product Marketing Summit of your choice." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">In-person courses <a tooltip-position="top" data-tooltip="Free seat to Product Marketing Certified: Core training (RRP $1,499), at a location near you." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td colspan="5"><h5>Community</h5></td> </tr> <tr> <td class="table-data">Members-only community <a tooltip-position="top" data-tooltip="Share best practices, make lifelong connections & bounce ideas around with 50,000+ of your peers." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Mentor program <a tooltip-position="top" data-tooltip="Grow your personal & professional confidence with support & advice from experienced PMM mentors." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr></tr> <tr> <td colspan="5"><h5>Resources</h5></td> </tr> <tr> <td class="table-data">Product Marketing GPT <a tooltip-position="top" data-tooltip="AI assistant to bring you instant PMM answers & advice." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing salary calculator <a tooltip-position="top" data-tooltip="Compare your salary to other PMMs across the globe." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing IQ <a tooltip-position="top" data-tooltip="Benchmark your experience (& your team) to key PMM competencies & see how you compare to your peers." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Templates & frameworks <a tooltip-position="top" data-tooltip="Save time, & work off industry-leading frameworks. Battle-tested & community-vetted." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(100+ templates)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(100+ templates)</td> </tr> <tr> <td class="table-data">OnDemand presentations <a tooltip-position="top" data-tooltip="Tap into first-hand insights & success stories from PMMs at Google, LinkedIn, Etsy, & IBM." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(500+ hours)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(500+ hours)</td> </tr> <tr> <td class="table-data">Exclusive articles <a tooltip-position="top" data-tooltip="Enrich your knowledge with deep-dive PMM insights, updated weekly." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(200+ articles)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(200+ articles)</td> </tr> <tr> <td class="table-data">Industry reports <a tooltip-position="top" data-tooltip="Ungated access to first-hand research and industry statistics." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> </tbody> </table> </div> </section> <section id="compare-our-plans" class="pricing-section individual-plans"> <div class="pricing-content"> <h2>Compare our <span class="text-italic text-primary-coral-gradient">plans and features</span></h2> <table class="table"> <thead> <tr> <th></th> <th width="190.5px"> <div class="table-head"> <span>Insider</span> <img src="/assets/img/badge/insider-badge-new.svg"/> <a href="https://www.productmarketingalliance.com/#/portal/signup/free" class="btn btn-outline">Sign up for free</a> </div> </th> <th width="190.5px"> <div class="table-head"> <span>Pro</span> <img src="/assets/img/badge/pro-badge-new.svg"/> <a href="https://pay.productmarketingalliance.com/b/7sI8zYaKVaRPeOY9EG" class="btn btn-secondary">Join Pro</a> </div> </th> <th width="190.5px"> <div class="table-head"> <span>Pro+ <br> <small>Most popular</small></span> <img src="/assets/img/badge/pro-plus-badge-new.svg"/> <a href="https://pay.productmarketingalliance.com/b/9AQg2qbOZbVTbCM9EF" class="btn btn-secondary">Join Pro+</a> </div> </th> <th width="190.5px"> <div class="table-head"> <span>Exec+</span> <img src="/assets/img/badge/exec-plus-badge-new.svg"/> <a href="https://pay.productmarketingalliance.com/b/8wM3fEbOZ9NLfT2g35" class="btn btn-secondary">Join Exec+</a> </div> </th> </tr> </thead> <tbody> <tr> <td colspan="5"><h5>Learning and development</h5></td> </tr> <tr> <td class="table-data">Fundamentals courses <a tooltip-position="top" data-tooltip="Short product marketing courses to kickstart your PMM career." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing Certified: Core <a tooltip-position="top" data-tooltip="The most comprehensive PMM certification, trusted by 10,000+ PMMs, and recognized by employers worldwide." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing Certified: Advanced <a tooltip-position="top" data-tooltip="35+ hours of content to bridge the gap between strategy & execution." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">20+ Masters certifications <a tooltip-position="top" data-tooltip="Be the go-to expert in topics such as positioning, messaging, pricing, storytelling & much more." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing Certified: Leadership <a tooltip-position="top" data-tooltip="Leverage the experience of top leaders to establish your role with authority, influence, & strategic value." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Leadership Accelerator Program <a tooltip-position="top" data-tooltip="8-week interactive coaching program to learn alongside PMM leaders & help you get to the VP level or C-suite." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Live workshops <a tooltip-position="top" data-tooltip="Regular expert-led sessions to help you at the point of need covering topics such as GTM, storytelling & AI for PMM." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product marketing learning paths <a tooltip-position="top" data-tooltip="Guided learning programs to upskill you in 6-8 weeks, through videos, articles & templates." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Toolkits <a tooltip-position="top" data-tooltip="Collections packed with presentations, templates, and guides, that will arm you with essential insights to hit the ground running on your next big project." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> </tr> <tr> </tr> <tr> <td colspan="5"><h5>Events</h5></td> </tr> <tr> <td class="table-data">Virtual and in-person meetups <a tooltip-position="top" data-tooltip="Grow & expand your local & international network with like-minded peers." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Live webinars <a tooltip-position="top" data-tooltip="Keep up-to-date with the latest PMM trends." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Members-only events <a tooltip-position="top" data-tooltip="Solve challenges by leaning on with the largest PMM member community." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">In-person summits <a tooltip-position="top" data-tooltip="Free ticket (RRP $1,295) to a Product Marketing Summit of your choice." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">In-person courses <a tooltip-position="top" data-tooltip="Free seat to Product Marketing Certified: Core training (RRP $1,499), at a location near you." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Leadership breakfast briefings <a tooltip-position="top" data-tooltip="Connect, share, & gain insights with other PMM leaders." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Leadership dinners <a tooltip-position="top" data-tooltip="Invite-only access to exclusive fine-dining experiences across the globe with other PMM leaders." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Mastering leadership workshops <a tooltip-position="top" data-tooltip="Practical deep dives into executive leadership skills." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing Leaders Summit <a tooltip-position="top" data-tooltip="Expand your network & discuss the most pressing challenges with other PMM leaders." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td colspan="5"><h5>Community</h5></td> </tr> <tr> <td class="table-data">Members-only community <a tooltip-position="top" data-tooltip="Share best practices, make lifelong connections & bounce ideas around with 50,000+ of your peers." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Mentor program <a tooltip-position="top" data-tooltip="Grow your personal & professional confidence with support & advice from experienced PMM mentors." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Peer councils <a tooltip-position="top" data-tooltip="Network, connect, & collaborate with an intimate pod of your own PMM peers." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td colspan="5"><h5>Resources</h5></td> </tr> <tr> <td class="table-data">Product Marketing GPT <a tooltip-position="top" data-tooltip="AI assistant to bring you instant PMM answers & advice." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product marketing salary calculator <a tooltip-position="top" data-tooltip="Compare your salary to other PMMs across the globe." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing IQ <a tooltip-position="top" data-tooltip="Benchmark your experience (& your team) to key PMM competencies & see how you compare to your peers." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Templates & frameworks <a tooltip-position="top" data-tooltip="Save time, & work off industry-leading frameworks. Battle-tested & community-vetted." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(4 templates)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(100+ templates)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(100+ templates)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(100+ templates)</td> </tr> <tr> <td class="table-data">OnDemand presentations <a tooltip-position="top" data-tooltip="Tap into first-hand insights & success stories from PMMs at Google, LinkedIn, Etsy, & IBM." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(20+ hours)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(500+ hours)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(500+ hours)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(500+ hours)</td> </tr> <tr> <td class="table-data">Exclusive articles <a tooltip-position="top" data-tooltip="Enrich your knowledge with deep-dive PMM insights, updated weekly." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(9 articles)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(200+ articles)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(200+ articles)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(200+ articles)</td> </tr> <tr> <td class="table-data">Industry reports <a tooltip-position="top" data-tooltip="Ungated access to first-hand research and industry statistics." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> </tbody> </table> <div class="table-mobile"> <div class="insider-package"> <div class="package-header"> <img src="/assets/img/insider-badge.svg"/> <h4>Insider Membership</h4> </div> <div class="package-content"> <div class="key-takeaway no-border"> <ul> <li>Virtual and in-person meetups</li> <li>Live webinars</li> <li>Product Marketing GPT</li> <li>PMM salary calculator</li> <li>PMM IQ</li> <li>Templates & frameworks (4 templates)</li> <li>OnDemand presentations (20+ hours)</li> <li>Exclusive articles (9 articles)</li> </ul> </div> <a href="https://www.productmarketingalliance.com/#/portal/signup/free" class="btn btn-secondary w-full">Sign up free</a> </div> </div> <img class="vs-separator" src="/assets/img/vs.svg"/> <div class="pro-package"> <div class="package-header"> <img src="/assets/img/badge/pro-badge-new.svg"/> <h4>Pro Membership </h4> </div> <div class="package-content"> <div class="key-takeaway no-border"> <ul> <li>Fundamentals courses</li> <li>PMM learning paths</li> <li>Virtual and in-person meetups</li> <li>Live webinars</li> <li>Members-only events</li> <li>Members-only community</li> <li>Mentor program</li> <li>Product Marketing GPT</li> <li>PMM IQ</li> <li>Templates & frameworks (100+ templates)</li> <li>OnDemand presentations (500+ hours)</li> <li>Exclusive articles (200+ articles)</li> <li>Industry reports</li> </ul> </div> <a href="/pro" class="btn btn-secondary w-full">Check Pro</a> </div> </div> <img class="vs-separator" src="/assets/img/vs.svg"/> <div class="pro-plus-package"> <div class="package-header"> <img src="/assets/img/badge/pro-plus-badge-new.svg"/> <h4>Pro+ Membership </h4> </div> <div class="package-content"> <p>Everything in Pro included, plus...</p> <div class="key-takeaway no-border"> <ul> <li>Fundamentals courses</li> <li>PMM Certified: Core</li> <li>Advanced Product Marketing</li> <li>20+ Masters courses</li> <li>Live workshops</li> <li>PMM learning paths</li> <li>Virtual and in-person meetups</li> <li>Live webinars</li> <li>In-person courses</li> <li>Members-only community</li> <li>Mentor program</li> <li>Product Marketing GPT</li> <li>PMM salary calculator</li> <li>PMM IQ</li> <li>Templates & frameworks (100+ templates)</li> <li>OnDemand presentations (500+ hours)</li> <li>Exclusive articles (200+ articles)</li> <li>Industry reports</li> </ul> </div> <a href="/pro-plus" class="btn btn-secondary w-full">Check Pro+</a> </div> </div> <img class="vs-separator" src="/assets/img/vs.svg"/> <div class="pro-plus-package"> <div class="package-header"> <img src="/assets/img/collection/exec-plus-badge.svg"> <h4>Exec+ Membership </h4> </div> <div class="package-content"> <p>Everything in Pro plus...</p> <div class="key-takeaway no-border"> <ul> <li>Fundamentals courses</li> <li>PMM Certified: Core</li> <li>Advanced Product Marketing</li> <li>20+ Masters courses</li> <li>PMM Certified: Leadership</li> <li>Leadership Accelerator Program</li> <li>Live workshops</li> <li>PMM learning paths</li> <li>Virtual and in-person meetups</li> <li>Live webinars</li> <li>In-person courses</li> <li>Leadership breakfast briefings</li> <li>Leadership dinners</li> <li>Mastering Leadership workshops</li> <li>PMM Leaders Summit</li> <li>Members-only community</li> <li>Mentor program</li> <li>Peer councils</li> <li>Product Marketing GPT</li> <li>PMM salary calculator</li> <li>PMM IQ</li> <li>Templates & frameworks (100+ templates)</li> <li>OnDemand presentations (500+ hours)</li> <li>Exclusive articles (200+ articles)</li> <li>Industry reports</li> </ul> </div> <a href="/exec-plus" class="btn btn-secondary w-full">Check Exec+</a> </div> </div> </div> </div> </section>  <section class="video-content bg-white team-plans"> <div class="content-wrap col-2"> <div class="video-container"> <h3 class="s-mb-24">Key membership <span class="text-italic text-primary-coral-gradient no-illustration-after">features for your team</span></h3> <script src="https://fast.wistia.com/embed/medias/4rgl5kv4u5.jsonp" async></script> <script src="https://fast.wistia.com/assets/external/E-v1.js" async></script> <div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"> <div class="wistia_embed wistia_async_4rgl5kv4u5 seo=true videoFoam=true" style="height:100%;position:relative;width:100%"> <div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"> <img src="https://fast.wistia.com/embed/medias/4rgl5kv4u5/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" /> </div> </div> </div> </div> </div> <div class="video-content-container"> <div class="list-item"> <a target="_blank" href="https://learning.productmarketingalliance.com/"><h5>Accredited certifications</h5></a> <p>Cutting-edge insights, delivered by industry leaders, & accredited by the CIM & CPD.</p> </div> <div class="list-item"> <a target="_blank" href="https://www.productmarketingalliance.com/content-hub/?filter=case-studies"><h5>Real-world case studies</h5></a> <p>Tried + true success stories from Fortune 500 orgs you can apply to your strategy.</p> </div> <div class="list-item mb-0"> <a target="_blank" href="https://world.productmarketingalliance.com/"><h5>Latest industry trends</h5></a> <p>Online & in-person. Best practices, common challenges, and latest innovations from 1,000s of experienced PMMs and leaders.</p> </div> </div> </div> </section>  <section class="our-stats-section team-plans"> <div class="courses-counter-up-container"> <h5 class="courses-counter-up-container-title">Our Stats</h5> <div class="courses-counter-inner-container"> <div class="courses-counter-box"> <div class="courses-counter">5k+</div> <p>members</p> </div> <div class="courses-counter-box"> <div class="courses-counter">25+</div> <p>certifications</p> </div> <div class="courses-counter-box"> <div class="courses-counter">100+</div> <p>templates</p> </div> <div class="courses-counter-box"> <div class="courses-counter">500+</div> <p>hours OnDemand insights</p> </div> </div> </div> </section> <section class="partners-ratings bg-white mt-neg-2 individual-plans"> <p>5 star ratings from:</p> <div class="logos"> <img src="/assets/img/partners-logo/google-rating-dark.svg"> <img src="/assets/img/partners-logo/trustpilot-rating-dark.svg"> <img src="/assets/img/partners-logo/g2-rating-dark.svg"> </div> </section>  <section class="video-content individual-plans"> <div class="content-wrap col-2 s-pb-28"> <div class="video-container"> <h3>Explore your <span class="text-italic text-primary-coral-gradient">membership options.</span></h3> <script src="https://fast.wistia.com/embed/medias/brvna3l7bn.jsonp" async></script> <script src="https://fast.wistia.com/assets/external/E-v1.js" async></script> <div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"> <div class="wistia_embed wistia_async_brvna3l7bn seo=true videoFoam=true" style="height:100%;position:relative;width:100%"> <div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"> <img src="https://fast.wistia.com/embed/medias/brvna3l7bn/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" /> </div> </div> </div> </div> </div> <div class="video-content-container"> <div class="list-item"> <a target="_blank" href="/insider-membership-plan"><h5>Insider membership</h5></a> <p>Access product marketing experts, insights, community, networking & more. For free.</p> </div> <div class="list-item"> <a target="_blank" href="/pro-membership-plan/"><h5>Pro membership</h5></a> <p>All the ideas, resources, and knowledge needed to accelerate your career.</p> </div> <div class="list-item"> <a target="_blank" href="/pro-plus-membership"><h5>Pro+ membership</h5></a> <p>World-class product marketing resources worth $16,000+ in 1 membership dashboard.</p> </div> <div class="list-item mb-0"> <a target="_blank" href="/exec-plus-membership"><h5>Exec+ membership</h5></a> <p>The #1 platform for senior leaders to increase impact, influence, and confidence.</p> </div> </div> </div> </section>  <section id="about-insider" class="insider-section individual-plans mt-neg-1"> <div class="insider-content s-pt-28"> <div class="col-group space-between align-items-end mb-40"> <h2 class="mb-0 s-mb-24">Why pick PMA for your <span class="text-italic text-primary-coral-gradient">professional development?</span></h2> <a href="#whats-included" class="btn btn-primary smooth-scroll">See all plans</a> </div> <div class="insider-cards"> <div class="insider-card"> <img src="/assets/img/icon4.svg"/> <h4>Product marketing resources in one place</h4> <p>From certifications, in-person events, and intimate workshops, to templates, mentors, and toolkits, cover all the bases in one place.</p> </div> <div class="insider-card"> <img src="/assets/img/icon5.svg"/> <h4>Proven, world-class insights</h4> <p>Pull in tried-and-tested tactics and strategies used to scale some of the biggest brands in the world - so you can steal their learnings.</p> </div> <div class="insider-card"> <img src="/assets/img/icon6.svg"/> <h4>Always up-to-date</h4> <p>Our content is updated every week. Rest assured, you’ll always be working off only up-to-the-minute product marketing insights.</p> </div> </div> </div> </section> <section id="case-study" class="case-study-section individual-plans"> <div class="container pb-0"> <div class="content-container"> <div class="col"> <span class="tag">Featured Case Study</span> <h4>“Once you find something that works, there’s not really any reason to keep shopping around.”</h4> <p>Adam Miller, Senior Marketing Manager for Product and Content at Pathify, came across Product Marketing Alliance when he took on his first product marketing role and needed to get up to speed – fast. <br><br>After checking out the various resources available online, he decided to sign up for a PMA Membership.</p> <div class="btn-group"> <a target="_blank" href="https://www.productmarketingalliance.com/once-you-find-something-that-works-theres-not-really-any-reason-to-keep-shopping-around-pathify/" class="btn btn-secondary">Read Adam’s journey</a> <a target="_blank" href="https://www.productmarketingalliance.com/content-hub/?filter=case-studies" class="btn btn-outline">See all case studies</a> </div> </div> <div class="col"> <img src="/assets/img/sales/case-study.png"/> </div> </div> </div> <div class="case-study-slider-container"> <div class="case-study-slider-wrapper"> <a href="https://www.productmarketingalliance.com/pma-membership-kannan-gophal/" class="slider-item"> <div class="image"> <img src="/assets/img/Kannan.jpg"/> </div> <div class="content"> <h5>“PMA is your ticket to a wealth of knowledge”</h5> <p>Kannan Gophal, Consultant</p> </div> </a> <a href="https://www.productmarketingalliance.com/pma-stands-out-due-to-the-quantity-and-quality-of-its-community-productboard/" class="slider-item"> <div class="image"> <img src="/assets/img/cindy.jfif"/> </div> <div class="content"> <h5>“PMA stands out due to the quantity and quality of its community.”</h5> <p>Cindy Berman, Productboard </p> </div> </a> <a href="https://www.productmarketingalliance.com/membership-case-study-accedo-tv/" class="slider-item"> <div class="image"> <img src="/assets/img/Marianne.jfif"/> </div> <div class="content"> <h5>“The PMA membership has given me an enormous amount of educational material to do my job well.”</h5> <p>Marianne Hainitz, Accedo.tv</p> </div> </a> </div> <div class="case-study-slide-arrow"> <a id="left"></a> <a id="right"></a> </div> </div> </section> <section id="about-exec" class="ltr-section bg-black individual-plans"> <div class="ltr-content"> <div class="image">  <div class="calendly-inline-widget" data-url="https://calendly.com/m-booth?hide_gdpr_banner=1" style="min-width:473px;height:468px;"></div> <script type="text/javascript" src="https://assets.calendly.com/assets/external/widget.js" async></script>  </div> <div class="content"> <h2>Interested in <span class="text-italic text-primary-coral-gradient">team memberships?</span></h2> <p>Enable your entire team to drive impact, influence, and revenue with world-class membership resources.</p> <ul> <li>Get everyone speaking the same language</li> <li>Use tried & tested frameworks to level-up your team</li> <li>Access world-leading experts at Fortune 500 brands</li> <li>Fully customizable solutions to fit your specific needs</li> </ul> <div class="btn-group"> <a href="/teams" class="btn btn-primary">See team plans</a> </div> </div> </div> </section> <section id="about-exec" class="ltr-section bg-black team-plans"> <div class="ltr-content"> <div class="image">  <div class="calendly-inline-widget" data-url="https://calendly.com/m-booth?hide_gdpr_banner=1" style="min-width:473px;height:468px;"></div> <script type="text/javascript" src="https://assets.calendly.com/assets/external/widget.js" async></script>  </div> <div class="content"> <h2>Ready to upskill your <span class="text-italic text-primary-coral-gradient">entire product marketing team?</span></h2> <p>Fill key knowledge gaps and get everyone speaking the same language by getting your whole team subscribed. Book in a call to discuss group rates.</p> <ul> <li>Get everyone speaking the same language</li> <li>Use tried & tested frameworks to level-up your team</li> <li>Access world-leading experts at Fortune 500 brands</li> <li>Fully customizable solutions to fit your specific needs</li> </ul> <div class="btn-group"> <a href="/teams" class="btn btn-primary">See team plans</a> </div> </div> </div> </section> <section id="faqs" class="faq-section bg-white individual-plans"> <div class="faq-content"> <div class="faq-title"> <h2>FAQS</h2> </div> <div class="accordion"> <button class="accordion">What's the difference between the Pro and Pro+ plans?</button> <div class="accordion-content"> <p> Pro+ contains everything the Pro membership plan does, plus, a few incredible extras, like </p> <ul> <li>Access to all our Core and Advanced certifications (RRP $15,000+).</li> <li>Option to attend 1x in-person Product Marketing Certified: Core course per year.</li> <li>Product Marketing Hired.</li> <li>A complimentary Product Marketing Summit ticket (RRP $1,295) every year your subscription is active.</li> <li>Live and interactive workshops every month.</li> </ul> </div> <button class="accordion">What's the difference between the Pro+ and Exec+ plans?</button> <div class="accordion-content"> <p> Our Exec+ plans are tailored to product marketers with 0-4 years experiences, whereas our Exec+ plans are tailored towards product marketers with at least four years experiences. </p> <br><br> <p> With an Exec+ plan, you access everything included in our Pro+ plans, as well as: </p> <ul> <li>Product Marketing Certified: Leadership</li> <li>Cohort-based Leadership Accelerator Program</li> <li>Leadership breakfast briefings</li> <li>Leadership dinners</li> <li>Mastering Leadership workshops</li> <li>PMM Leaders Summit</li> <li>Carefully curated peer councils.</li> </ul> </div> <button class="accordion">Which plan is most suitable for what I'm looking to use it for?</button> <div class="accordion-content"> <p> It depends entirely on what your learning goals and style are. </p> <br><br> <p> If you have 0-4 years of experience and are looking to layer accredited certifications and in-person networking into your learning experience, we’d suggest Pro+ membership. </p> <br><br> <p> If you have the same objectives but have more product marketing experience under your belt, Exec+ will be a better fit for you. </p> <br><br> <p> If you’re looking primarily for OnDemand templates, frameworks, presentations, and resources, Pro membership is a great plan to get you started. </p> </div> <button class="accordion">I’m still not sure which plan is right for me, can I talk it through with someone?</button> <div class="accordion-content"> <p> Absolutely. You can reach the team by using the live chat to the bottom-right of your screen - we’d be happy to help. </p> </div> </div> </div> </section> <section id="faqs" class="faq-section bg-white team-plans"> <div class="faq-content"> <div class="faq-title"> <h2>FAQS</h2> </div> <div class="accordion"> <button class="accordion">Can we get a team discount if we choose different membership options?</button> <div class="accordion-content"> <p> You certainly can. To create a mixed membership page, drop Matt a line or book some time in with the team to chat about options and group discounts. </p> </div> <button class="accordion">What's the difference between the Pro and Pro+ plans?</button> <div class="accordion-content"> <p> Pro+ contains everything the Pro membership plan does, plus, a few incredible extras, like: </p> <ul> <li>Access to all our Core and Advanced certifications (RRP $15,000+).</li> <li>Option to attend 1x in-person Product Marketing Certified: Core course per year.</li> <li>Product Marketing Hired.</li> <li>A complimentary Product Marketing Summit ticket (RRP $1,295) every year your subscription is active.</li> <li>Live and interactive workshops every month.</li> </ul> </div> <button class="accordion">Which plan is most suitable for what my team are looking to use it for?</button> <div class="accordion-content"> <p> It depends entirely on what your team’s learning goals and style are. </p> <br><br> <p> If you have 0-4 years of experience and are looking to layer accredited certifications and in-person networking into your learning experience, we’d suggest Pro+ membership. </p> <br><br> <p> If you have the same objectives but have more product marketing experience under your belt, Exec+ will be a better fit for you. </p> <br><br> <p> If you’re looking primarily for OnDemand templates, frameworks, presentations, and resources, Pro membership is a great plan to get you started. </p> </div> <button class="accordion">I’m still not sure which plan is right for me, can I talk it through with someone?</button> <div class="accordion-content"> <p> Absolutely. Feel free to book some time in with the team for more info on our plans and chat through your options. </p> </div> </div> </div> </section> </div> <div class="modal" id="modal"> <div class="modal-content"> <span class="modal-close"></span> <div class="author-left-panel"> <h3>Your instructor, <span class="text-italic text-primary-coral-gradient instructor-name">Chris Tran</span></h3> <img class="profile-picture" src="/assets/img/marketer.png"/> <img class="company-logo" src="/assets/img/partners-logo/microsoft.svg"/> </div> <div class="author-right-panel"> <h5 class="instructor-job_title">Senior Product Marketing Manager, AWS</h5> <p class="instructor-bio">A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.</p> <a class="instructor-linkedin" target="_blank"><img src="/assets/img/linkedin-icon.svg"/></a> </div> </div> </div> </main> <script src="https://unpkg.com/@lottiefiles/lottie-player@latest/dist/lottie-player.js"></script> <script src="https://www.productmarketingalliance.com/assets/js/membership.js?v=40a0ffb3ca"></script> <script src="https://www.productmarketingalliance.com/assets/js/tooltip.js?v=40a0ffb3ca"></script> <script> </script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.productmarketingalliance.com/assets/img/PMA%20FULL%20LOGO%20PRIMARY%20(ON%20BLACK).svg?v=40a0ffb3ca"/> </a> </div> <div class="site-footer-content-title"> Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. </div> <div class="site-footer-content-description"> Let’s elevate product marketing together. </div> </div> <div class="site-footer-social social-links"> <a href="https://www.linkedin.com/company/product-marketing-alliance" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/PMMalliance" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/productmarketingalliance/"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.youtube.com/channel/UCzvoAoVXV9PDK8j3NdPURnw"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.pinterest.co.uk/productmarketingalliance/" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24"> <path d="M12 2.04c-5.52 0-9.96 4.44-9.96 9.96 0 3.92 2.28 7.28 5.64 8.76-.08-.76-.16-1.92.04-2.76.2-.84 1.32-5.64 1.32-5.64s-.32-.68-.32-1.68c0-1.56.92-2.72 2.08-2.72.96 0 1.44.72 1.44 1.56 0 .96-.6 2.4-.92 3.72-.24 1.04.48 1.88 1.44 1.88 1.72 0 3-1.8 3-4.4 0-2.28-1.64-3.88-3.96-3.88-2.72 0-4.32 2.04-4.32 4.16 0 .84.32 1.72.72 2.2.08.08.08.16.08.32-.08.36-.24 1.16-.28 1.32-.04.16-.12.24-.28.16-1.04-.4-1.68-1.64-1.68-3.32 0-2.4 2-5.28 6-5.28 3.2 0 5.32 2.28 5.32 4.76 0 3.32-1.84 5.76-4.56 5.76-1.08 0-2.12-.6-2.48-1.28 0 0-.56 2.16-.68 2.64-.28 1.08-1 2.44-1.48 3.28 1.12.36 2.32.56 3.56.56 5.52 0 9.96-4.44 9.96-9.96 0-5.52-4.44-9.96-9.96-9.96z"/> </svg></a> <a href="https://www.instagram.com/pmmalliance/"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@pm_alliance?lang=en"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="/join-slack"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 122.8 122.8" style="enable-background:new 0 0 122.8 122.8;" xml:space="preserve"> <g> <g> <path class="st0" d="M25.8,77.6c0,7.1-5.8,12.9-12.9,12.9S0,84.7,0,77.6c0-7.1,5.8-12.9,12.9-12.9h12.9V77.6z"/> <path class="st0" d="M32.3,77.6c0-7.1,5.8-12.9,12.9-12.9s12.9,5.8,12.9,12.9v32.3c0,7.1-5.8,12.9-12.9,12.9s-12.9-5.8-12.9-12.9 C32.3,109.9,32.3,77.6,32.3,77.6z"/> </g> <g> <path class="st0" d="M45.2,25.8c-7.1,0-12.9-5.8-12.9-12.9S38.1,0,45.2,0s12.9,5.8,12.9,12.9v12.9H45.2z"/> <path class="st0" d="M45.2,32.3c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H12.9C5.8,58.1,0,52.3,0,45.2s5.8-12.9,12.9-12.9 C12.9,32.3,45.2,32.3,45.2,32.3z"/> </g> <g> <path class="st0" d="M97,45.2c0-7.1,5.8-12.9,12.9-12.9c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H97V45.2z"/> <path class="st0" d="M90.5,45.2c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V12.9C64.7,5.8,70.5,0,77.6,0 c7.1,0,12.9,5.8,12.9,12.9V45.2z"/> </g> <g> <path class="st0" d="M77.6,97c7.1,0,12.9,5.8,12.9,12.9c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V97H77.6z"/> <path class="st0" d="M77.6,90.5c-7.1,0-12.9-5.8-12.9-12.9c0-7.1,5.8-12.9,12.9-12.9h32.3c7.1,0,12.9,5.8,12.9,12.9 c0,7.1-5.8,12.9-12.9,12.9H77.6z"/> </g> </g> </svg> </a> <a href="https://feedly.com/i/subscription/feed/https://www.productmarketingalliance.com/rss/" title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ABOUT </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="/contributor-guide">Contribute</a></li> <li class="nav-tag" role="menuitem"><a href="/calling-all-sponsors-or-partners">Media Guide</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/meet-the-ambassadors">Ambassadors</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/privacypolicy">Privacy Policy</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/terms-conditions">Terms of Service</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/help-centre/">Help Centre</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> RESOURCES </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="https://media.thealliance.io/podcasts/?filter=podcast-filter-community-pma" target="_blank">Podcasts</a></li> <li class="nav-tag" role="menuitem"><a href="/product-marketing-resources">Reports</a></li> <li class="nav-advisory-board" role="menuitem"><a href="https://tools.productmarketingalliance.com/" target="_blank">Product marketing tools</a></li> <li class="nav-advisory-board" role="menuitem"><a href="https://community.productmarketingalliance.com/c/ama/" target="_blank">AMAs</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> GENERAL </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="https://certified.productmarketingalliance.com/" target="_blank">Product Marketing Certification</a></li> <li class="nav-tag" role="menuitem"><a href="https://productmarketingworld.com/" target="_blank">Events</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/signup/" target="_blank">Membership</a></li> <li class="nav-advisory-board" role="menuitem"><a href="https://productmarketingalliance.com/join-slack/" target="_blank">Community</a></li> </ul> </div> <div class="site-footer-categories"> <div class="site-footer-categories-title"> Learn </div> <a href="https://productmarketingalliance.com/product-marketing/">Product marketing </a> <a href="https://productmarketingalliance.com/positioning-messaging/">Positioning & messaging </a> <a href="https://productmarketingalliance.com/customer-and-market-research/">Customer & market research </a> <a href="https://productmarketingalliance.com/okrs/">OKRs</a> <a href="https://productmarketingalliance.com/personas/">Personas </a> <a href="https://productmarketingalliance.com/go-to-market/">Go-to-market</a> <a href="https://productmarketingalliance.com/sales-enablement/">Sales enablement </a> <a href="https://productmarketingalliance.com/competitor-analysis/">Competitor analysis </a> </div> </div> </div> </div>  <script> var images = document.querySelectorAll('.kg-gallery-image img'); images.forEach(function (image) { var container = image.closest('.kg-gallery-image'); var width = image.attributes.width.value; var height = image.attributes.height.value; var ratio = width / height; container.style.flex = ratio + ' 1 0%'; }) </script> <script> var beamer_config = { product_id : 'VpCJznoZ11817', selector : '.nav-whats-new' }; </script> <script type="text/javascript" src="https://app.getbeamer.com/js/beamer-embed.js" async="async"></script> <script> if (document.querySelector('.nav-amas a')) { document.querySelector('.nav-amas a').setAttribute('target', '_blank'); } </script> <script type="text/javascript"> _linkedin_partner_id = "1961665"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(){var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1961665&fmt=gif" /> </noscript> <link rel="alternate" hreflang="en" href="https://productmarketingalliance.com"> <link rel="alternate" hreflang="es" href="https://es.productmarketingalliance.com"> <link rel="alternate" hreflang="zh" href="https://zh.productmarketingalliance.com"> <link rel="alternate" hreflang="fr" href="https://fr.productmarketingalliance.com"> <link rel="alternate" hreflang="de" href="https://de.productmarketingalliance.com"> <link rel="alternate" hreflang="pt-br" href="https://br.productmarketingalliance.com"> <link rel="alternate" hreflang="ru" href="https://ru.productmarketingalliance.com"> <link rel="alternate" hreflang="pt" href="https://pt.productmarketingalliance.com"> <link rel="alternate" hreflang="nl" href="https://nl.productmarketingalliance.com"> <link rel="alternate" hreflang="it" href="https://it.productmarketingalliance.com"> <link rel="alternate" hreflang="ja" href="https://ja.productmarketingalliance.com"> <script type="text/javascript" src="https://cdn.weglot.com/weglot.min.js"></script> <script> Weglot.initialize({ api_key: 'wg_6e5d1347c83efd986c74eb201185a3d55', cache: false }); </script> <style> .wg-default .country-selector { left: 0; right: auto; } @media (max-width: 650px) { .wg-default .country-selector { bottom: 35px; } } </style> <style> .w-popover-overlay-root { z-index: 999999999999; position: relative; } </style> <script> if (window.location.pathname === '/articles/') { document.title = 'Product marketing articles | Product Marketing Alliance'; } </script>  <script> !function (w, d, t) { w.TiktokAnalyticsObject=t;var ttq=w[t]=w[t]||[];ttq.methods=["page","track","identify","instances","debug","on","off","once","ready","alias","group","enableCookie","disableCookie"],ttq.setAndDefer=function(t,e){t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};for(var i=0;i<ttq.methods.length;i++)ttq.setAndDefer(ttq,ttq.methods[i]);ttq.instance=function(t){for(var e=ttq._i[t]||[],n=0;n<ttq.methods.length;n++ )ttq.setAndDefer(e,ttq.methods[n]);return e},ttq.load=function(e,n){var i="https://analytics.tiktok.com/i18n/pixel/events.js";ttq._i=ttq._i||{},ttq._i[e]=[],ttq._i[e]._u=i,ttq._t=ttq._t||{},ttq._t[e]=+new Date,ttq._o=ttq._o||{},ttq._o[e]=n||{};n=document.createElement("script");n.type="text/javascript",n.async=!0,n.src=i+"?sdkid="+e+"&lib="+t;e=document.getElementsByTagName("script")[0];e.parentNode.insertBefore(n,e)}; ttq.load('CJB0LHJC77U6MVP8DF70'); ttq.page(); }(window, document, 'ttq'); </script>  <script src="https://cdn.prosperstack.com/flow/2.2.1/flow.min.js"></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/built/jquery.js?v=40a0ffb3ca" ></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/built/jquery.fitvids.js?v=40a0ffb3ca" ></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/built/ghost-lunr.js?v=40a0ffb3ca" defer></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/js/prosperstack.js?v=40a0ffb3ca" defer></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/js/search.js?v=40a0ffb3ca" defer></script> <script> runCaseStudySlider(); function runCaseStudySlider() { const container = document.querySelector(".case-study-section .content-container"); if(container) { const carousel = document.querySelector(".case-study-slider-wrapper"); const firstCardWidth = carousel.querySelector(".slider-item").offsetWidth; const arrowBtns = document.querySelectorAll(".case-study-slide-arrow a"); const carouselChildrens = [...carousel.children]; let isDragging = false, isAutoPlay = false, startScrollLeft, timeoutId; // Get the number of cards that can fit in the carousel at once let cardPerView = Math.round(carousel.offsetWidth / firstCardWidth); // Insert copies of the last few cards to beginning of carousel for infinite scrolling carouselChildrens.slice(-cardPerView).reverse().forEach(card => { carousel.insertAdjacentHTML("afterbegin", card.outerHTML); }); // Insert copies of the first few cards to end of carousel for infinite scrolling carouselChildrens.slice(0, cardPerView).forEach(card => { carousel.insertAdjacentHTML("beforeend", card.outerHTML); }); let defaultScrollLeft; // Scroll the carousel at appropriate postition to hide first few duplicate cards on Firefox carousel.classList.add("no-transition"); if (window.innerWidth <= 600) { defaultScrollLeft = (container.offsetWidth * 2); console.log("firstCardWidth ", defaultScrollLeft); carousel.scrollLeft = defaultScrollLeft; } else if(window.innerWidth >= 601 && window.innerWidth <= 1200) { defaultScrollLeft = firstCardWidth + 16; carousel.scrollLeft = (1750 - defaultScrollLeft); } else { defaultScrollLeft = firstCardWidth + 16; carousel.scrollLeft = (defaultScrollLeft + 850); } carousel.classList.remove("no-transition"); // Add event listeners for the arrow buttons to scroll the carousel left and right arrowBtns.forEach(btn => { btn.addEventListener("click", () => { if (window.innerWidth <= 600) { carousel.scrollLeft += btn.id == "left" ? ((-defaultScrollLeft / 2) - 16) : ((defaultScrollLeft / 2) + 16); } else { carousel.scrollLeft += btn.id == "left" ? (-defaultScrollLeft) : (defaultScrollLeft); } }); }); const dragStart = (e) => { isDragging = true; carousel.classList.add("dragging"); // Records the initial cursor and scroll position of the carousel startX = e.pageX; startScrollLeft = carousel.scrollLeft; } const dragging = (e) => { if(!isDragging) return; // if isDragging is false return from here // Updates the scroll position of the carousel based on the cursor movement carousel.scrollLeft = startScrollLeft - (e.pageX - startX); } const dragStop = () => { console.log("drag stop"); isDragging = false; carousel.classList.remove("dragging"); } const infiniteScroll = () => { console.log("defaultScrollLeft", defaultScrollLeft) let defaultPosition; if (window.innerWidth <= 600) { defaultPosition = 650; } else if(window.innerWidth >= 601 && window.innerWidth <= 1200) { defaultPosition = 1147; } else { defaultPosition = 1453; } // If the carousel is at the beginning, scroll to the end if(carousel.scrollLeft === 0) { carousel.classList.add("no-transition"); carousel.scrollLeft = defaultScrollLeft; carousel.classList.remove("no-transition"); } // If the carousel is at the end, scroll to the beginning else if(Math.ceil(carousel.scrollLeft) === carousel.scrollWidth - carousel.offsetWidth) { carousel.classList.add("no-transition"); carousel.scrollLeft = defaultScrollLeft; carousel.classList.remove("no-transition"); } } //carousel.addEventListener("mousedown", dragStart); //carousel.addEventListener("mousemove", dragging); //document.addEventListener("mouseup", dragStop); carousel.addEventListener("scroll", infiniteScroll); if (window.innerWidth <= 600) { handleCaseStudyResize(); } } } function handleCaseStudyResize() { const sliderContainer = document.querySelector('#case-study .content-container').offsetWidth; const allSliderElem = document.querySelectorAll('#case-study .slider-item'); console.log("sliderContainer", sliderContainer); allSliderElem.forEach((elem) => { elem.style.width = `${sliderContainer}px`; }); } </script> <script> window.intercomSettings = { app_id: "ihx5j8jg", 'Which Community': 'PMA', user_type: "pma" }; </script> <script>!function(o,i){window.provesrc&&window.console&&console.error&&console.error("ProveSource is included twice in this page."),provesrc=window.provesrc={dq:[],display:function(){this.dq.push(arguments)}},o._provesrcAsyncInit=function(){provesrc.init({apiKey:"eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJhY2NvdW50SWQiOiI1ZWEyZTczNTRjNDQ0ZDQ1NzU0OWRhYWUiLCJpYXQiOjE1ODc3MzQzMjZ9.3BTkc-xMOUGxjeDJV_LuZh_FJ956iGxKa9mZGF4TRMA",v:"0.0.4"})};var r=i.createElement("script");r.type="text/javascript",r.async=!0,r["ch"+"ar"+"set"]="UTF-8",r.src="https://cdn.provesrc.com/provesrc.js";var e=i.getElementsByTagName("script")[0];e.parentNode.insertBefore(r,e)}(window,document);</script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script> <script type="text/javascript" src="https://widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js" async></script>  </body> </html>

CINXE.COM

Product Marketing Alliance Membership Plans | #1 PMM Community