Positioning Certified: Masters | 100% OnDemand Positioning Course

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data-target="block.data.image_url Positioning Certified" class=b-164408661-image_overlay /> <div class="bl"> <div class="banner__inner b-164408661-alignment b-164408661-bottom b-164408661-top b-164408661-content_width"> <div class="banner__heading-group heading-type-h2"> <div data-target="block.data.heading_text" class="header b-164408661-heading_text_color rich-text"> <h2> <span style="color:rgb(0, 0, 0);">Find your place in the market. Make yourself heard. </span><strong style="color:rgb(0, 0, 0);">Differentiate</strong><span style="color:rgb(0, 0, 0);"> your product.</span><br class="softbreak"> </h2> </div> <div data-target="block.data.subheading_text" class="subheader b-164408661-subheading_text_color rich-text"> <p class="ql-align-center"><span style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">Positioning can be the difference between success and failure; do it right and you’ll have a receptive audience. Do it wrong and you’ll be lucky if your product registers with consumers at all. </span><br class="softbreak"><br class="softbreak"></p> </div> </div> <div class="banner__button-wrapper"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3136140' target="_blank" rel="noopener" > <button class='banner__button b-164408661-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164408662-top { padding-top: 22.400000000000002px; } .b-164408662-bottom { padding-bottom: 22.400000000000002px; } .b-164408662-text_color { color: #000000; } .b-164408662-content_width { max-width: 960px; } .b-164408662-background_color { background-color: #ffffff; } .b-164408662-heading_text_color { color: #000000; }</style> <div class="course-block block text " id="block-164408662"> <style> .block__text .b-164408662-text_color { color: #000000 } .block__text .b-164408662-content_width { width: 960px; } .block__text .b-164408662-heading_text_color h1, .block__text .b-164408662-heading_text_color h2, .block__text .b-164408662-heading_text_color h3, .block__text .b-164408662-heading_text_color h4, .block__text .b-164408662-heading_text_color h5, .block__text .b-164408662-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408662-top { padding-top: 40px; } .b-164408662-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408662-top b-164408662-bottom b-164408662-background_color'> <div class="block__text-wrapper b-164408662-content_width b-164408662-heading_text_color b-164408662-text_color" data-target="block.data.body"> <h4 class="ql-align-center"> <span style="color:rgb(0, 0, 0);background-color:transparent;">⏰ 5+ hours of content 📙 5 templates ✅ 71 exam questions 📝 90 mins of bonus features 🔖 Official certification 👨🏼‍💻 100% self-paced</span><br class="softbreak"> </h4> </div> </section> </div>  <div class="course-block block custom_html block-custom-name-brochure " id="block-164408663">  <style> .blank-template-body { color: #36414D; 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font-size: 16px; font-weight: 400; line-height: 24px; opacity: 0.6; width: 750px; text-align: left; } </style>  <script type="text/javascript" src="//widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js" async></script>   <div class="trustpilot-widget" data-locale="en-GB" data-template-id="5419b732fbfb950b10de65e5" data-businessunit-id="5ea2f91e46451f00014562fe" data-style-height="24px" data-style-width="100%" data-theme="light"> <a href="https://uk.trustpilot.com/review/productmarketingalliance.com" target="_blank" rel="noopener">Trustpilot</a> </div>  </div>  <style type='text/css'>.b-164408666-top { padding-top: 22.400000000000002px; } .b-164408666-bottom { padding-bottom: 22.400000000000002px; } .b-164408666-text_color { color: #000000; } .b-164408666-gutter_width { --gutter-width: 34px; } .b-164408666-content_width { width: 960px; } .b-164408666-heading_color { color: #000000; } .b-164408666-text_alignment { text-align: left; } .b-164408666-background_color { background-color: #FFFFFF; } .b-164408666-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-course-overview " id="block-164408666"> <style> .block__image-with-text .b-164408666-text_color { color: #000000; } .block__image-with-text.b-164408666-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164408666-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164408666-text_alignment { text-align: left; } .block__image-with-text__image.b-164408666-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408666-top { padding-top: 40px; } .b-164408666-bottom { padding-bottom: 40px; } .b-164408666-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 17px); margin-right: 17px; } .b-164408666-gutter_width div.block__image-with-text__image { width: calc(50% - 17px); margin-left: 17px; } } </style> <section class='bl container block__image-with-text b-164408666-background_color b-164408666-top b-164408666-bottom b-164408666-gutter_width image-with-text-layout-right'> <div class="b-164408666-content_width block__image-with-text__wrapper b-164408666-heading_color b-164408666-text_color b-164408666-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Course overview.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak"></span><strong style="color:rgb(0, 0, 0);">Positioning Certified | Masters </strong><span style="color:rgb(0, 0, 0);">has been built on the back of decades worth of positioning experience from PMMs at some of the world’s best-known brands. The course has been designed to give you in-depth knowledge on strategic positioning, how to effectively do brand positioning, types of positioning, and real-life positioning examples. </span></p><p><span style="color:rgb(0, 0, 0);">From enrolment to certification, you’ll be armed with only essential insights, designed to define what makes your product unique, find your product’s place in the market, and excel in one of the most strategically impactful areas of your role.</span></p><p><span style="color:rgb(0, 0, 0);">As always we’ve crammed the course full of real-life cases, informative fireside chats with true experts, road-block busting templates, and of course, exams to test your expanding knowledge. This course provides everything you need to know about what positioning is and how to do it well - </span><em style="color:rgb(0, 0, 0);">really</em><span style="color:rgb(0, 0, 0);"> well.</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/cC2SnCZ2RFeVDvu1zrlI' alt='Positioning Certified | Masters action shot' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408666-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164408667-top { padding-top: 22.400000000000002px; } .b-164408667-bottom { padding-bottom: 22.400000000000002px; } .b-164408667-text_color { color: #000000; } .b-164408667-gutter_width { --gutter-width: 24px; } .b-164408667-content_width { width: 960px; } .b-164408667-heading_color { color: #000000; } .b-164408667-text_alignment { text-align: left; } .b-164408667-background_color { background-color: #ffffff; } .b-164408667-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-by-the-end.. " id="block-164408667"> <style> .block__image-with-text .b-164408667-text_color { color: #000000; } .block__image-with-text.b-164408667-background_color { background-color: #ffffff; } .block__image-with-text .b-164408667-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164408667-text_alignment { text-align: left; } .block__image-with-text__image.b-164408667-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408667-top { padding-top: 40px; } .b-164408667-bottom { padding-bottom: 40px; } .b-164408667-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-164408667-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-164408667-background_color b-164408667-top b-164408667-bottom b-164408667-gutter_width image-with-text-layout-left'> <div class="b-164408667-content_width block__image-with-text__wrapper b-164408667-heading_color b-164408667-text_color b-164408667-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/wlbJMHhvRcm9P9xsUrqi' alt='Positioning Certified | Masters badge' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408667-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">By the end of this course you'll:</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">✅ Understand </span><strong style="color:rgb(0, 0, 0);">why</strong><span style="color:rgb(0, 0, 0);"> brand, market, and product positioning is so important.</span></p><p><span style="color:rgb(0, 0, 0);">✅ Learn the ins and outs of </span><strong style="color:rgb(0, 0, 0);">strategic</strong><span style="color:rgb(0, 0, 0);"> positioning.</span></p><p><span style="color:rgb(0, 0, 0);">✅ Know how to position for </span><strong style="color:rgb(0, 0, 0);">growth.</strong></p><p><span style="color:rgb(0, 0, 0);">✅ Appreciate the role of </span><strong style="color:rgb(0, 0, 0);">teamwork</strong><span style="color:rgb(0, 0, 0);"> when positioning your product.</span></p><p><span style="color:rgb(0, 0, 0);">✅ Understand the correlation between positioning and </span><strong style="color:rgb(0, 0, 0);">cross-functional</strong><span style="color:rgb(0, 0, 0);"> areas.</span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164408668-top { padding-top: 11.200000000000001px; } .b-164408668-bottom { padding-bottom: 0.0px; } .b-164408668-background_color { background-color: #ffffff; } .b-164408668-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164408668"> <style> .block__button--button.b-164408668-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164408668-top { padding-top: 20px; } .b-164408668-bottom { padding-bottom: 0px; } } </style> <section class="container bl b-164408668-background_color b-164408668-bottom b-164408668-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3136140' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164408668-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164408669-top { padding-top: 2.8000000000000003px; } .b-164408669-bottom { padding-bottom: 25.200000000000003px; } .b-164408669-text_color { color: #36414D; } .b-164408669-content_width { max-width: 590px; } .b-164408669-background_color { background-color: #ffffff; } .b-164408669-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164408669"> <style> .block__text .b-164408669-text_color { color: #36414D } .block__text .b-164408669-content_width { width: 590px; } .block__text .b-164408669-heading_text_color h1, .block__text .b-164408669-heading_text_color h2, .block__text .b-164408669-heading_text_color h3, .block__text .b-164408669-heading_text_color h4, .block__text .b-164408669-heading_text_color h5, .block__text .b-164408669-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408669-top { padding-top: 5px; } .b-164408669-bottom { padding-bottom: 45px; } } </style> <section class='container bl block__text rich-text b-164408669-top b-164408669-bottom b-164408669-background_color'> <div class="block__text-wrapper b-164408669-content_width b-164408669-heading_text_color b-164408669-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);"><u>Free for Pro+ members</u></a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408670-top { padding-top: 22.400000000000002px; } .b-164408670-bottom { padding-bottom: 22.400000000000002px; } .b-164408670-text_color { color: #000000; } .b-164408670-content_width { max-width: 960px; } .b-164408670-background_color { background-color: #F5F5F5; } .b-164408670-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-quote " id="block-164408670"> <style> .block__text .b-164408670-text_color { color: #000000 } .block__text .b-164408670-content_width { width: 960px; } .block__text .b-164408670-heading_text_color h1, .block__text .b-164408670-heading_text_color h2, .block__text .b-164408670-heading_text_color h3, .block__text .b-164408670-heading_text_color h4, .block__text .b-164408670-heading_text_color h5, .block__text .b-164408670-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408670-top { padding-top: 40px; } .b-164408670-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408670-top b-164408670-bottom b-164408670-background_color'> <div class="block__text-wrapper b-164408670-content_width b-164408670-heading_text_color b-164408670-text_color" data-target="block.data.body"> <h5 class="ql-align-center"><span style="color:rgb(0, 0, 0);">"Positioning is a tricky topic to cover well, but this course pulls it off by balancing theory with how-to instructions and solid examples. I love the no-fluff topics, like how positioning statements can be dangerous, how internal teams using one wrong word can tank your positioning, and how Narrative Design works with positioning."</span></h5><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">Tim Hinds, Co-founder and Product Marketing Leader at Grokspark</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408671-top { padding-top: 22.400000000000002px; } .b-164408671-bottom { padding-bottom: 22.400000000000002px; } .b-164408671-text_color { color: #000000; } .b-164408671-gutter_width { --gutter-width: 24px; } .b-164408671-content_width { width: 960px; } .b-164408671-heading_color { color: #000000; } .b-164408671-text_alignment { text-align: left; } .b-164408671-background_color { background-color: #FFFFFF; } .b-164408671-image_border_radius { border-radius: 11px; }</style> <div class="course-block block image_with_text block-custom-name-meet-your-instructor " id="block-164408671"> <style> .block__image-with-text .b-164408671-text_color { color: #000000; } .block__image-with-text.b-164408671-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164408671-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164408671-text_alignment { text-align: left; } .block__image-with-text__image.b-164408671-image_border_radius { border-radius: 11px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408671-top { padding-top: 40px; } .b-164408671-bottom { padding-bottom: 40px; } .b-164408671-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-164408671-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-164408671-background_color b-164408671-top b-164408671-bottom b-164408671-gutter_width image-with-text-layout-right'> <div class="b-164408671-content_width block__image-with-text__wrapper b-164408671-heading_color b-164408671-text_color b-164408671-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Meet your instructor, Bryony Pearce.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">Bryony’s the </span><strong style="color:rgb(0, 0, 0);">CMO</strong><span style="color:rgb(0, 0, 0);"> here at </span><strong style="color:rgb(0, 0, 0);">PMA</strong><span style="color:rgb(0, 0, 0);"> and if you’re a regular around here, you’ll recognize her from our reports, articles, podcasts, courses, ebooks... in fact, there aren’t many pies she hasn’t got a finger in. 🥧</span></p><p><span style="color:rgb(0, 0, 0);">How, you might wonder, has Bryony come by such enviable pearls of wisdom? Well, it’s all thanks to the powerhouse PMMs surrounding her who continue to offer their tireless support to the PMA cause. </span></p><p><span style="color:rgb(0, 0, 0);">Bryony’s worked with PMM experts from leading global brands like Google, Dropbox, TikTok, and Amazon (just to name a few) to churn out game-changing content you won’t find anywhere else. She’s chomping at the bit to add this certification to the list. </span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/SlycrI7rT8ypR6ovNBuz' alt='Bryony Pearce' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408671-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164408672-top { padding-top: 33.6px; } .b-164408672-bottom { padding-bottom: 33.6px; } .b-164408672-text_color { color: #FFFFFF; } .b-164408672-content_width { max-width: 590px; } .b-164408672-background_color { background-color: #1C3D52; } .b-164408672-heading_text_color { color: #FFFFFF; }</style> <div class="course-block block text " id="block-164408672"> <style> .block__text .b-164408672-text_color { color: #FFFFFF } .block__text .b-164408672-content_width { width: 590px; } .block__text .b-164408672-heading_text_color h1, .block__text .b-164408672-heading_text_color h2, .block__text .b-164408672-heading_text_color h3, .block__text .b-164408672-heading_text_color h4, .block__text .b-164408672-heading_text_color h5, .block__text .b-164408672-heading_text_color h6 { color: #FFFFFF } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408672-top { padding-top: 60px; } .b-164408672-bottom { padding-bottom: 60px; } } </style> <section class='container bl block__text rich-text b-164408672-top b-164408672-bottom b-164408672-background_color'> <div class="block__text-wrapper b-164408672-content_width b-164408672-heading_text_color b-164408672-text_color" data-target="block.data.body"> <h4 class="ql-align-center">Unlock an additional 24+ courses 🔓</h4><p class="ql-align-center"><strong><br class="softbreak"></strong>For just the price of four, you'll access our <em>entire</em> suite of courses,<br class="softbreak"><br class="softbreak">700+ hours of strategy content, templates & frameworks, mentorship opportunities, and <em>more</em> when you become <a href="https://www.productmarketingalliance.com/pro-plus-membership/?utm_source=teachable&utm_medium=landing-page&utm_campaign=pro-plus-membership" target="_blank"><strong><u>a Pro+ Member</u></strong></a>.<br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408673-top { padding-top: 22.400000000000002px; } .b-164408673-bottom { padding-bottom: 11.200000000000001px; } .b-164408673-text_color { color: #000000; } .b-164408673-content_width { max-width: 960px; } .b-164408673-background_color { background-color: #ffffff; } .b-164408673-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-learn-from-the-best " id="block-164408673"> <style> .block__text .b-164408673-text_color { color: #000000 } .block__text .b-164408673-content_width { width: 960px; } .block__text .b-164408673-heading_text_color h1, .block__text .b-164408673-heading_text_color h2, .block__text .b-164408673-heading_text_color h3, .block__text .b-164408673-heading_text_color h4, .block__text .b-164408673-heading_text_color h5, .block__text .b-164408673-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408673-top { padding-top: 40px; } .b-164408673-bottom { padding-bottom: 20px; } } </style> <section class='container bl block__text rich-text b-164408673-top b-164408673-bottom b-164408673-background_color'> <div class="block__text-wrapper b-164408673-content_width b-164408673-heading_text_color b-164408673-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><strong style="color:rgb(0, 0, 0);">Learn from the best.</strong></h4><p class="ql-align-center"><span style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">Unlock 90 minutes of </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">incredible</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> bonus footage from the </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">best</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> of the best within the product marketing industry. These positioning experts know all there is to know about strategy and are here to help you become an </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">absolute master</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> of positioning. </span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408674-top { padding-top: 22.400000000000002px; } .b-164408674-bottom { padding-bottom: 0.0px; } .b-164408674-gutter_width { --gutter-width: 90px; } .b-164408674-content_width { max-width: 1080px; } .b-164408674-text_alignment { text-align: left; } .b-164408674-background_color { background-color: #ffffff; } .b-164408674-heading_text_color { color: #000000; } .b-164408674-image_border_radius { border-radius: 11px; } .b-164408674-description_text_color { color: #000000; }</style> <div class="course-block block text_with_image_grid block-custom-name-experts " id="block-164408674"> <style> .block__text-with-image-grid.b-164408674-background_color { background-color: #ffffff } .block__text-with-image-grid.b-164408674-text_alignment { text-align: left } .block__text-with-image-grid.b-164408674-heading_text_color .block__text-with-image-grid__column__heading-text { color: #000000 } .block__text-with-image-grid.b-164408674-description_text_color .block__text-with-image-grid__column__body { color: #000000 } .block__text-with-image-grid__column__image.b-164408674-image_border_radius { border-radius: 11px; } @media screen and (min-width: 768px) { .b-164408674-top { padding-top: 40px; } .b-164408674-bottom { padding-bottom: 0px; } .b-164408674-gutter_width .block__columns { grid-column-gap: 90px; } } </style> <section class="bl block__text-with-image-grid b-164408674-background_color b-164408674-top b-164408674-bottom b-164408674-text_alignment b-164408674-heading_text_color b-164408674-description_text_color block__columns-per-row--3 b-164408674-gutter_width"> <div class="block__columns b-164408674-content_width"> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164408674-image_border_radius" alt="April Dunford" src="https://cdn.fs.teachablecdn.com/QZhQya7zTBeVBIYh5DTv" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">April Dunford</strong></h5><p><span style="color: rgb(0, 0, 0);">CEO at Ambient Strategy</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164408674-image_border_radius" alt="Marcus Andrews" src="https://cdn.fs.teachablecdn.com/6pKXV5RwSUuMz3iVvdcE" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Marcus Andrews</strong></h5><p><span style="color: rgb(0, 0, 0);">Director of Product Marketing at Pendo.io</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164408674-image_border_radius" alt="James Doman-Pipe" src="https://cdn.fs.teachablecdn.com/JwZPvcdsTviyFB6Swv72" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">James Doman-Pipe</strong></h5><p><span style="color: rgb(0, 0, 0);">Senior Product Marketing Manager at Remote</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> </div> </section> </div>  <style type='text/css'>.b-164408675-top { padding-top: 11.200000000000001px; } .b-164408675-bottom { padding-bottom: 22.400000000000002px; } .b-164408675-content_width { width: 960px; } .b-164408675-heading_color { color: #000000; } .b-164408675-background_color { background-color: #ffffff; } .b-164408675-description_color { color: #36414D; }</style> <div class="course-block block video " id="block-164408675"> <style> @media screen and (min-width: 768px) { .b-164408675-top { padding-top: 20px; } .b-164408675-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-164408675-top b-164408675-bottom b-164408675-background_color"> <div class="block__video b-164408675-content_width"> <div class="block__video__text-wrapper rich-text"> <div class="block__video__heading_text b-164408675-heading_color"> <h4><strong>What you can expect from Positioning Certified</strong></h4><p><br class="softbreak"></p> </div> </div> <div class='wistia_responsive_padding'> <div class='wistia_responsive_wrapper'> <div class='hotmart_video_player public-hotmart-video' data-asset-id='488169' data-asset-type='video_asset'> </div> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164408676-top { padding-top: 11.200000000000001px; } .b-164408676-bottom { padding-bottom: 0.0px; } .b-164408676-background_color { background-color: #ffffff; } .b-164408676-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164408676"> <style> .block__button--button.b-164408676-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164408676-top { padding-top: 20px; } .b-164408676-bottom { padding-bottom: 0px; } } </style> <section class="container bl b-164408676-background_color b-164408676-bottom b-164408676-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3136140' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164408676-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164408677-top { padding-top: 2.8000000000000003px; } .b-164408677-bottom { padding-bottom: 25.200000000000003px; } .b-164408677-text_color { color: #36414D; } .b-164408677-content_width { max-width: 590px; } .b-164408677-background_color { background-color: #ffffff; } .b-164408677-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164408677"> <style> .block__text .b-164408677-text_color { color: #36414D } .block__text .b-164408677-content_width { width: 590px; } .block__text .b-164408677-heading_text_color h1, .block__text .b-164408677-heading_text_color h2, .block__text .b-164408677-heading_text_color h3, .block__text .b-164408677-heading_text_color h4, .block__text .b-164408677-heading_text_color h5, .block__text .b-164408677-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408677-top { padding-top: 5px; } .b-164408677-bottom { padding-bottom: 45px; } } </style> <section class='container bl block__text rich-text b-164408677-top b-164408677-bottom b-164408677-background_color'> <div class="block__text-wrapper b-164408677-content_width b-164408677-heading_text_color b-164408677-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);"><u>Free for Pro+ members</u></a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408678-top { padding-top: 22.400000000000002px; } .b-164408678-bottom { padding-bottom: 22.400000000000002px; } .b-164408678-text_color { color: #000000; } .b-164408678-content_width { max-width: 960px; } .b-164408678-background_color { background-color: #F5F5F5; } .b-164408678-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-quote " id="block-164408678"> <style> .block__text .b-164408678-text_color { color: #000000 } .block__text .b-164408678-content_width { width: 960px; } .block__text .b-164408678-heading_text_color h1, .block__text .b-164408678-heading_text_color h2, .block__text .b-164408678-heading_text_color h3, .block__text .b-164408678-heading_text_color h4, .block__text .b-164408678-heading_text_color h5, .block__text .b-164408678-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408678-top { padding-top: 40px; } .b-164408678-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408678-top b-164408678-bottom b-164408678-background_color'> <div class="block__text-wrapper b-164408678-content_width b-164408678-heading_text_color b-164408678-text_color" data-target="block.data.body"> <h5 class="ql-align-center"><span style="color:rgb(0, 0, 0);">Find your place in the market. Make yourself heard. Differentiate your product.</span></h5><h5 class="ql-align-center"><span style="color:rgb(0, 0, 0);">“I love this positioning course - it’s comprehensive and has great resources."</span></h5><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">Silvia Frucci, Senior Product Marketing Manager at Castor</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408679-top { padding-top: 22.400000000000002px; } .b-164408679-bottom { padding-bottom: 22.400000000000002px; } .b-164408679-content_width { width: 710px; } .b-164408679-background_color { background-color: #FFFFFF; } .b-164408679-heading_text_color { color: #000000; } .b-164408679-lecture_name_background_color { background-color: #F9FAFD; } .b-164408679-section_name_background_color { background-color: #EFEFF5; }</style> <div class="course-block block curriculum_v2 " id="block-164408679"> <style> @media screen and (min-width: 768px) { .b-164408679-top { padding-top: 40px; } .b-164408679-bottom { padding-bottom: 40px; } } .block__curriculum__section__title.b-164408679-section_name_background_color { background-color: #EFEFF5; } .block__curriculum__section__list__item.b-164408679-lecture_name_background_color { background-color: #F9FAFD; } </style> <div class='container bl b-164408679-top b-164408679-bottom b-164408679-background_color block__curriculum__wrapper'> <div class='block__curriculum__container b-164408679-content_width'> <div class='block__curriculum'> <div class='block__curriculum__title b-164408679-heading_text_color rich-text'><h4> <strong style="color:rgb(0, 0, 0);">Course curriculum</strong><br class="softbreak"> </h4></div> <div class='block_curriculum_sections'> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408679-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1418400"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Introduction <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/42499113' data-ss-event-type='button' data-ss-lecture-id='42499113' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/42499113' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pre-course survey</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582004' data-ss-event-type='button' data-ss-lecture-id='32582004' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582004' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What to expect from this course</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:32)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582009' data-ss-event-type='button' data-ss-lecture-id='32582009' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582009' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to get the most out of this course</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36924069' data-ss-event-type='button' data-ss-lecture-id='36924069' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36924069' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your course pack</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/45070058' data-ss-event-type='button' data-ss-lecture-id='45070058' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/45070058' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408679-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1418400"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Why positioning is so important [30 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582019' data-ss-event-type='button' data-ss-lecture-id='32582019' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582019' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What is positioning and why is it important?</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:57)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582020' data-ss-event-type='button' data-ss-lecture-id='32582020' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582020' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The perils of the positioning statement</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:27)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582021' data-ss-event-type='button' data-ss-lecture-id='32582021' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582021' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The difference between messaging and positioning</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:33)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/37063695' data-ss-event-type='button' data-ss-lecture-id='37063695' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/37063695' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">A combined positioning and messaging framework</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582023' data-ss-event-type='button' data-ss-lecture-id='32582023' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582023' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:58)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36691841' data-ss-event-type='button' data-ss-lecture-id='36691841' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36691841' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #1</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36797622' data-ss-event-type='button' data-ss-lecture-id='36797622' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36797622' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[Bonus] Q&A with April Dunford</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/37054824' data-ss-event-type='button' data-ss-lecture-id='37054824' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/37054824' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408679-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1418400"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Fireside chat [30 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36667427' data-ss-event-type='button' data-ss-lecture-id='36667427' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36667427' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The relationship between positioning & messaging [Remote]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408679-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1418400"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> How to do positioning [80 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582029' data-ss-event-type='button' data-ss-lecture-id='32582029' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582029' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Carrying out a positioning exercise</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:34)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582036' data-ss-event-type='button' data-ss-lecture-id='32582036' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582036' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Let go of the old, make way for the new</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:06)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582037' data-ss-event-type='button' data-ss-lecture-id='32582037' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582037' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Identify what makes you unique</span> <span class="block__curriculum__section__list__item__lecture-duration">(16:38)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582038' data-ss-event-type='button' data-ss-lecture-id='32582038' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582038' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Identify the value of those features</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:40)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582040' data-ss-event-type='button' data-ss-lecture-id='32582040' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582040' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Find out who really cares</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:25)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582043' data-ss-event-type='button' data-ss-lecture-id='32582043' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582043' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your market frame of reference</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:51)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36691882' data-ss-event-type='button' data-ss-lecture-id='36691882' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36691882' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #2</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582044' data-ss-event-type='button' data-ss-lecture-id='32582044' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582044' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your positioning versus your competitors'</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:21)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/45629462' data-ss-event-type='button' data-ss-lecture-id='45629462' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/45629462' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Positioning and Competition</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582049' data-ss-event-type='button' data-ss-lecture-id='32582049' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582049' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Positioning at a start-up</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:51)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36667335' data-ss-event-type='button' data-ss-lecture-id='36667335' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36667335' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:18)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36692056' data-ss-event-type='button' data-ss-lecture-id='36692056' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36692056' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #3</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36797617' data-ss-event-type='button' data-ss-lecture-id='36797617' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36797617' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[Bonus] How to nail product positioning when your company needs a refresh</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/37054866' data-ss-event-type='button' data-ss-lecture-id='37054866' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/37054866' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408679-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1418400"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Positioning for growth [75 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582143' data-ss-event-type='button' data-ss-lecture-id='32582143' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582143' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Taking your positioning to the next level</span> <span class="block__curriculum__section__list__item__lecture-duration">(17:23)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582147' data-ss-event-type='button' data-ss-lecture-id='32582147' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582147' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:53)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36692073' data-ss-event-type='button' data-ss-lecture-id='36692073' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36692073' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #4</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36797619' data-ss-event-type='button' data-ss-lecture-id='36797619' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36797619' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[Bonus] Mastering positioning for growth</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/37054868' data-ss-event-type='button' data-ss-lecture-id='37054868' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/37054868' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408679-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1418400"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Repositioning [40 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582159' data-ss-event-type='button' data-ss-lecture-id='32582159' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582159' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Signs your positioning isn't working</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:07)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582155' data-ss-event-type='button' data-ss-lecture-id='32582155' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582155' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to reposition your product</span> <span class="block__curriculum__section__list__item__lecture-duration">(11:25)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36733202' data-ss-event-type='button' data-ss-lecture-id='36733202' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36733202' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Validating your positioning</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:44)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582163' data-ss-event-type='button' data-ss-lecture-id='32582163' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582163' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to roll out repositioning</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:11)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582169' data-ss-event-type='button' data-ss-lecture-id='32582169' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582169' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How often should you review your positioning?</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:52)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/37054713' data-ss-event-type='button' data-ss-lecture-id='37054713' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/37054713' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pivoting positioning in times of upheaval</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/32582171' data-ss-event-type='button' data-ss-lecture-id='32582171' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/32582171' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:49)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36692123' data-ss-event-type='button' data-ss-lecture-id='36692123' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36692123' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #5</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/37054876' data-ss-event-type='button' data-ss-lecture-id='37054876' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/37054876' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408679-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1418400"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Positioning <> storytelling [20 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36667362' data-ss-event-type='button' data-ss-lecture-id='36667362' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36667362' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The power of storytelling</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:14)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36667371' data-ss-event-type='button' data-ss-lecture-id='36667371' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36667371' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">A guide to using narrative design</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:07)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36667387' data-ss-event-type='button' data-ss-lecture-id='36667387' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36667387' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your customers' story</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:17)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36667394' data-ss-event-type='button' data-ss-lecture-id='36667394' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36667394' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:43)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36692162' data-ss-event-type='button' data-ss-lecture-id='36692162' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36692162' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #6</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/37054883' data-ss-event-type='button' data-ss-lecture-id='37054883' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/37054883' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/48051671' data-ss-event-type='button' data-ss-lecture-id='48051671' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/48051671' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Learning feedback form</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408679-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1418400"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Fireside chat [30 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36667374' data-ss-event-type='button' data-ss-lecture-id='36667374' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36667374' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The relationship between positioning & narrative design [Pendo]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408679-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1418400"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Driving positioning internally [15 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36667404' data-ss-event-type='button' data-ss-lecture-id='36667404' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36667404' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Driving positioning within your organization</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:44)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36667412' data-ss-event-type='button' data-ss-lecture-id='36667412' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36667412' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Securing leadership buy-in</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36667418' data-ss-event-type='button' data-ss-lecture-id='36667418' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36667418' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36692202' data-ss-event-type='button' data-ss-lecture-id='36692202' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36692202' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #7</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/37054903' data-ss-event-type='button' data-ss-lecture-id='37054903' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/37054903' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408679-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1418400"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Wrap up <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/36667422' data-ss-event-type='button' data-ss-lecture-id='36667422' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/36667422' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Wrap-up</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/positioning-certified/lectures/39351456' data-ss-event-type='button' data-ss-lecture-id='39351456' data-ss-school-id='459083' data-ss-user-id='' href='/courses/positioning-certified/lectures/39351456' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Course satisfaction survey</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408679-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1418400' data-ss-event-name='Lecture: Start (Sales - 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If you need help convincing your boss, </span><a href="https://docs.google.com/document/d/1VqzTYym-_BhT9iO1pHQarWHZpBLmyBkgcAU7WBxNe0E/edit" target="_blank" style="color:rgb(250, 93, 76);">we've done the hard part for you</a>.<br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408681-top { padding-top: 22.400000000000002px; } .b-164408681-bottom { padding-bottom: 22.400000000000002px; } .b-164408681-text_color { color: #000000; } .b-164408681-gutter_width { --gutter-width: 24px; } .b-164408681-content_width { width: 960px; } .b-164408681-heading_color { color: #000000; } .b-164408681-text_alignment { text-align: left; } .b-164408681-background_color { background-color: #FFFFFF; } .b-164408681-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-whats-inc " id="block-164408681"> <style> .block__image-with-text .b-164408681-text_color { color: #000000; } .block__image-with-text.b-164408681-background_color { background-color: #FFFFFF; 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margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-164408681-background_color b-164408681-top b-164408681-bottom b-164408681-gutter_width image-with-text-layout-left'> <div class="b-164408681-content_width block__image-with-text__wrapper b-164408681-heading_color b-164408681-text_color b-164408681-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/0xPKUKw4SLuK7V0unJxP' alt='April Dunford insights' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408681-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">What’s included when I enroll?</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">👨🏼‍💻 </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">5+ hours</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> of course content.</span></p><p><span style="color:rgb(0, 0, 0);">🔥 </span><span style="color:rgb(0, 0, 0);background-color:transparent;">90 minutes of </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">bonus</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> features with </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">positioning pros</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> April Dunford, Marcus Andrews, and Div Manickam.</span></p><p><span style="color:rgb(0, 0, 0);">🛠 </span><span style="color:rgb(0, 0, 0);background-color:transparent;">5 tried, tested + vetted </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">templates</strong><span style="color:rgb(0, 0, 0);background-color:transparent;">.</span></p><p><span style="color:rgb(0, 0, 0);">✅ </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">71 exam questions</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> to consolidate the course curriculum.</span></p><p><span style="color:rgb(0, 0, 0);">👌 </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">Lifetime access</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> to all the course’s content - including future updates.</span></p><p><span style="color:rgb(0, 0, 0);">🧠 </span><span style="color:rgb(0, 0, 0);background-color:transparent;">Facility to ask text-based questions throughout, all of which are answered by a </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">PMM leader</strong><span style="color:rgb(0, 0, 0);background-color:transparent;">.</span></p><p><span style="color:rgb(0, 0, 0);">🔖 </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">Official certification</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> if you pass all the exams.</span></p><p><span style="color:rgb(0, 0, 0);">⏳ </span><span style="color:rgb(0, 0, 0);background-color:transparent;">100% self-paced - learn at a time and pace that works for you.</span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164408682-top { padding-top: 22.400000000000002px; } .b-164408682-bottom { padding-bottom: 22.400000000000002px; } .b-164408682-text_color { color: #000000; } .b-164408682-gutter_width { --gutter-width: 24px; } .b-164408682-content_width { width: 960px; } .b-164408682-heading_color { color: #000000; } .b-164408682-text_alignment { text-align: left; } .b-164408682-background_color { background-color: #FFFFFF; } .b-164408682-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-this-course-will " id="block-164408682"> <style> .block__image-with-text .b-164408682-text_color { color: #000000; } .block__image-with-text.b-164408682-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164408682-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164408682-text_alignment { text-align: left; } .block__image-with-text__image.b-164408682-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408682-top { padding-top: 40px; } .b-164408682-bottom { padding-bottom: 40px; } .b-164408682-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-164408682-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-164408682-background_color b-164408682-top b-164408682-bottom b-164408682-gutter_width image-with-text-layout-right'> <div class="b-164408682-content_width block__image-with-text__wrapper b-164408682-heading_color b-164408682-text_color b-164408682-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">This course will help you:</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">🔥 Define positioning, know what positioning means, and understand what it is and isn’t.</span></p><p><span style="color:rgb(0, 0, 0);">✅ Identify how to carry out a positioning and repositioning exercise.</span></p><p><span style="color:rgb(0, 0, 0);">📈 Recognize the importance of both quantitative and qualitative data and how to conduct customer research.</span></p><p><span style="color:rgb(0, 0, 0);">🛠 Have a tried + tested toolbox of practical and theoretical advice from experts on how to approach positioning.</span></p><p><span style="color:rgb(0, 0, 0);">📝 Track the relationship between positioning and narrative design.</span></p><p><span style="color:rgb(0, 0, 0);">🧠 Understand how to position yourself in relation to your competitors.</span></p><p><span style="color:rgb(0, 0, 0);">👩🏼‍🏫 Know how to implement competitive positioning and how to position yourself in crowded marketplaces.</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/apjNzIDYQQuEp1Xe5fgp' alt='Your market frame of reference' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408682-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164408683-top { padding-top: 22.400000000000002px; } .b-164408683-bottom { padding-bottom: 22.400000000000002px; } .b-164408683-text_color { color: #000000; } .b-164408683-content_width { max-width: 720px; } .b-164408683-background_color { background-color: #ffffff; } .b-164408683-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-faqs " id="block-164408683"> <style> .block__text .b-164408683-text_color { color: #000000 } .block__text .b-164408683-content_width { width: 720px; } .block__text .b-164408683-heading_text_color h1, .block__text .b-164408683-heading_text_color h2, .block__text .b-164408683-heading_text_color h3, .block__text .b-164408683-heading_text_color h4, .block__text .b-164408683-heading_text_color h5, .block__text .b-164408683-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408683-top { padding-top: 40px; } .b-164408683-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408683-top b-164408683-bottom b-164408683-background_color'> <div class="block__text-wrapper b-164408683-content_width b-164408683-heading_text_color b-164408683-text_color" data-target="block.data.body"> <h4> <strong>FAQs.</strong><br class="softbreak"> </h4><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: Who’s this course for?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">This course is for anyone ready to boost their positioning skills to the next level. Whether you’re just starting out in product marketing, or have done 100s of positioning projects, this certification will provide you with a comprehensive set of skills needed to create impactful and successful product positioning.</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: How does the course work?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="color:rgb(0, 0, 0);">The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Positioning Certified!</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: How long will the course take to complete?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="color:rgb(0, 0, 0);">The course content, activities, and exams will take approximately just over 5 hours to complete.</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: What happens if I don’t pass the exams?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A:</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> </span><span style="color:rgb(0, 0, 0);">If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: How long will I have access to the course content?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">For life! One, one-off payment gives you unlimited access to </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">all</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> the course’s content. </span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408684-top { padding-top: 22.400000000000002px; } .b-164408684-bottom { padding-bottom: 22.400000000000002px; } .b-164408684-card_style { --card_style: grid; } .b-164408684-gutter_width { --gutter-width: 24px; } .b-164408684-content_width { max-width: 960px; } .b-164408684-heading_color { color: #000000; } .b-164408684-background_color { background-color: #ffffff; } .b-164408684-card_border_color { border-color: #000000; } .b-164408684-card_border_width { border-width: 0px; } .b-164408684-card_border_radius { border-radius: 0px; } .b-164408684-card_text_alignment { text-align: center; } .b-164408684-button_border_radius { border-radius: 5px; } .b-164408684-card_background_color { background-color: #FFFFFF; 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Get certified in Narrative Design. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://cdn.filestackcontent.com/McOt76zUSLSIPutINkOD" alt="Marcus Andrews" /> <p class="featured-product-card__author__name" title="Marcus Andrews"> Marcus Andrews </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1227547" data-featured-product-id="1227547"> % </span> COMPLETE </div>  <p data-include-vat-price=2783848 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1413136" class="featured-product-card card-style-grid block__column b-164408684-card_background_color b-164408684-card_border_color b-164408684-card_border_width b-164408684-card_border_radius b-164408684-card_text_alignment"> <a href="/p/messaging-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/dtPKcyKrRdG5SkyOQm8a" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Messaging Certified | Masters"> Messaging Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1413136" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Create messaging that compels action. 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