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Customer advocacy - Customer Marketing Alliance

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25 67.868987 25 70 L 25 74 L 55 74 L 55 71 L 55 70 C 55 67.868987 54.542166 65.84109 53.730469 64 L 76 64 L 76 60 C 76 52.306206 69.693794 46 62 46 C 55.158556 46 49.446319 50.988522 48.257812 57.503906 C 45.884282 55.926028 43.045242 55 40 55 C 36.954758 55 34.115718 55.926028 31.742188 57.503906 C 30.553681 50.988522 24.841444 46 18 46 z M 18 48 C 24.245162 48 29.37815 52.832416 29.921875 58.941406 C 28.934708 59.842395 28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 62.846612 53 70 L 53 72 L 27 72 L 27 70 C 27 62.846612 32.846612 57 40 57 z M 8 58 C 7.449 58 7 58.449 7 59 C 7 59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> </div> <main id="site-main" class="site-main outer"> <div class="site-header-content"> <h1 class="section-title"> Customer advocacy </h1> <h2 class="site-description"> Get stuck into all things customer advocacy related from our website put into one place. </h2> </div> <div class="feature-post-wrapper tag-list"> <div class="post-feed"> <article class="post-card"> <a class="post-card-image-link" href="/great-referral-programs/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/CMA_Website_Article_Images_Doodles--6-.jpg" alt="10 examples of great referral programs to inspire you" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/great-referral-programs/"> <header class="post-card-header"> <span class="post-card-tags">Affiliates and referrals</span> <h2 class="post-card-title">10 examples of great referral programs to inspire you</h2> </header> <section class="post-card-excerpt"> <p>We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. Referral programs encourage customers to refer friends, family or colleagues often offering rewards like discounts or credits....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Grace Gupta </div> <a href="/author/grace/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/07/Grace-Gupta.jpeg" alt="Grace Gupta" /> </a> </li> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/what-is-customer-relationship-marketing/"> <img class="post-card-image" src="/content/images/size/w800/2024/10/crm.jpg" alt="What is customer relationship marketing?" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/what-is-customer-relationship-marketing/"> <header class="post-card-header"> <span class="post-card-tags">Customer marketing</span> <h2 class="post-card-title">What is customer relationship marketing?</h2> </header> <section class="post-card-excerpt"> <p>Customer relationship marketing is a marketing strategy that companies use to center their business and product marketing efforts around customer relationships, customer needs, and customer loyalty. 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class="post-card-content-link" href="/irrational-advocacy-what-are-the-drivers-of-brand-loyalty/"> <header class="post-card-header"> <span class="post-card-tags">Article</span> <h2 class="post-card-title">Irrational advocacy: What are the drivers of brand loyalty?</h2> </header> <section class="post-card-excerpt"> <p>Irrational advocacy, a term that might seem contradictory, refers to the unparalleled devotion customers exhibit towards a brand, often surpassing logical reasoning....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Daniel Brian Cobb </div> <a href="/author/daniel-brian-cobb/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/09/daniel-brian-cobb.jpeg" alt="Daniel Brian Cobb" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" 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<li class="author-list-item"> <div class="author-name-tooltip"> Jennifer Susinski </div> <a href="/author/jennifer/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/07/Jennifer-susinski.jpeg" alt="Jennifer Susinski" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/customer-focused-brand/"> <img class="post-card-image" src="/content/images/size/w800/2024/09/CMA_Website_Article_Images_Doodles--2-.jpg" alt="How to build a customer-focused brand" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/customer-focused-brand/"> <header class="post-card-header"> <span class="post-card-tags">Brand storytelling</span> <h2 class="post-card-title">How to build a customer-focused brand</h2> </header> <section class="post-card-excerpt"> <p>When 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In this article, we’ll also go through some newer features in customer advocacy programs that are beginning to grow....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Eve Chatfield </div> <a href="/author/eve/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG" alt="Eve Chatfield" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/customer-vs-community-engagement-know-the-difference/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/CMA_Framework_Tiles_community.jpg" alt="Customer vs. community engagement: Know the difference" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/customer-vs-community-engagement-know-the-difference/"> <header class="post-card-header"> <span class="post-card-tags">Customer collaboration</span> <h2 class="post-card-title">Customer vs. community engagement: Know the difference</h2> </header> <section class="post-card-excerpt"> <p>Not all forms of engagement are created equal. 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Picking when and where you connect with your customers is just as important as how you connect with them....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Eve Chatfield </div> <a href="/author/eve/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG" alt="Eve Chatfield" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/podcast/vital-metrics-to-measure-your-customer-advocacy-success-learning-with-leadership/"> <img class="post-card-image" src="/content/images/size/w800/2024/02/5-1.png" alt="Kevin Lau | Vital metrics to measure your customer advocacy success | Learning with Leadership" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/podcast/vital-metrics-to-measure-your-customer-advocacy-success-learning-with-leadership/"> <header class="post-card-header"> <span class="post-card-tags">Podcast</span> <h2 class="post-card-title">Kevin Lau | Vital metrics to measure your customer advocacy success | Learning with Leadership</h2> </header> <section class="post-card-excerpt"> <p>In our fifth episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Kevin Lau Senior Director of Global Customer Engagement at F5, on the importance of establishing metrics to ensure your advocacy success....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Eve Chatfield </div> <a href="/author/eve/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG" alt="Eve Chatfield" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-power-of-partnership-strategies-to-cultivate-internal-advocacy-2/"> <img class="post-card-image" src="/content/images/size/w800/2024/02/van-tay-media-Kab_-4M4I74-unsplash--1--1.jpg" alt="The power of partnership: Strategies to cultivate internal advocacy" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-power-of-partnership-strategies-to-cultivate-internal-advocacy-2/"> <header class="post-card-header"> <span class="post-card-tags">Customer advocacy</span> <h2 class="post-card-title">The power of partnership: Strategies to cultivate internal advocacy</h2> </header> <section class="post-card-excerpt"> <p>What’s the secret recipe behind customer marketing’s greatest successes? It’s the ability to cultivate passionate internal alliances up, down, and across the company; trust me  - I’ve discovered firsthand the true power of building strong cross-functional partnerships....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Valeria Gomez </div> <a href="/author/valeria/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/09/Valeria-Gomez.jpeg" alt="Valeria Gomez" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/setting-up-your-cab-strategy-and-getting-business-buy-in/"> <img class="post-card-image" src="/content/images/size/w800/2022/11/etienne-boulanger-erCPgyXNlto-unsplash--1-.jpg" alt="Setting up your CAB strategy and getting business buy-in" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/setting-up-your-cab-strategy-and-getting-business-buy-in/"> <header class="post-card-header"> <span class="post-card-tags">Customer advocacy</span> <h2 class="post-card-title">Setting up your CAB strategy and getting business buy-in</h2> </header> <section class="post-card-excerpt"> <p>Customer Advisory Boards are a part of both customer marketing and product marketing responsibilities. But getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Bree Bunzel </div> <a href="/author/bree/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/05/bree-bunzel.jpeg" alt="Bree Bunzel" /> </a> </li> </ul> <span class="reading-time">4 min read</span> </footer> </div> </article> </div> </div> <div class="sidebar-nav"> <div class="section-wrapper"> <div class="section-title"> Subscribe for free </div> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com"/> <br> <button type="submit">Join</button> </form> </section> </div> <div class="section-wrapper section-events-list-wrapper"> <div class="section-title"> Event List </div> <div class="section-events-list"></div> </div> <script> var getEventListContainer = document.querySelector('.section-events-list'); if (getEventListContainer && typeof eventsList !== 'undefined' && eventsList) { for (var i = 0; i < eventsList.length; i++) { if (eventsList[i] && eventsList[i].title && eventsList[i].date && eventsList[i].location && eventsList[i].url) { var eventListItemWrapper = document.createElement('a'); eventListItemWrapper.classList.add('section-events-item'); eventListItemWrapper.setAttribute('href', eventsList[i].url); eventListItemWrapper.setAttribute('target', '_blank'); var eventListItemTitle = document.createElement('div'); eventListItemTitle.classList.add('section-events-title'); eventListItemTitle.innerHTML = eventsList[i].title; eventListItemWrapper.appendChild(eventListItemTitle); var eventListItemDate = document.createElement('div'); eventListItemDate.classList.add('section-events-date'); eventListItemDate.innerHTML = eventsList[i].date; eventListItemWrapper.appendChild(eventListItemDate); var eventListItemLocation = document.createElement('div'); eventListItemLocation.classList.add('section-events-location'); eventListItemLocation.innerHTML = eventsList[i].location; eventListItemWrapper.appendChild(eventListItemLocation); getEventListContainer.appendChild(eventListItemWrapper); } } } else { document.querySelector('.section-events-list-wrapper').style.display = 'none'; } </script> <!-- <div class="section-wrapper"> <div class="section-title"> Become an author </div> <section class="subscribe-form"> <p>If you'd like to post content please request access</p> <form action="https://www.getdrip.com/forms/24507411/submissions" method="post" data-drip-embedded-form="24507411" class="form-group"> <div> <input class="subscribe-email" type="email" id="drip-email" name="fields[email]" value="" placeholder="youremail@example.com" /> </div> <div style="display: none;" aria-hidden="true"> <label for="website">Website</label><br /> <input type="text" id="website" name="website" tabindex="-1" autocomplete="false" value="" /> </div> <div> <button type="submit" value="Sign Up" data-drip-attribute="sign-up-button">Request Access</button> </div> </form> </section> </div> --> </div> </main> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.customermarketingalliance.com/assets/img/sales/CMA%20FULL%20LOGO%20WHITE.svg?v=945d8828d2" /> </a> </div> <div class="site-footer-content-title"> Our mission is plain and simple. 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