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class="menu-link">Japan</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-111208 current-experience-menu-item"><a href="/" class="menu-link">Global</a></li></ul> </div> </div> </div> </header> <main id="primary" class="site-main"> <article id="post-94932" class="post-94932 page type-page status-publish has-post-thumbnail hentry"> <div class="entry-content"> <section id="media-text-block_9065ce8dc36a99267ec42139b2a141de" class="media-text custom-block contain white-back black-text image"> <div class="wrapper"> <div class="grid-x grid-margin-x modified-gutter"> <div class="cell small-12 large-6 large-order-2" > <div class="foundry-media-wrap"> <figure> <img fetchpriority="high" decoding="async" width="700" height="500" src="https://foundryco.com/wp-content/uploads/2023/11/our-solutions_03.jpg?w=700&h=500&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/11/our-solutions_03.jpg 700w, https://foundryco.com/wp-content/uploads/2023/11/our-solutions_03.jpg?resize=300,214 300w, https://foundryco.com/wp-content/uploads/2023/11/our-solutions_03.jpg?resize=18,12 18w, https://foundryco.com/wp-content/uploads/2023/11/our-solutions_03.jpg?resize=70,50 70w" sizes="(max-width: 700px) 100vw, 700px" /> </figure> </div> </div> <div class="cell small-12 large-order-1 large-6 "> <h6><span style="font-weight: 400">Our solutions</span></h6> <h1 class="p1">Engage every tech buying audience, along every step of the buyer journey</h1> <p class="p1">Powered by intent data and decades of trust, Foundry solutions seamlessly connect marketers’ awareness efforts to demand strategies on the destinations tech buyers turn to guide their decisions.<span class="Apple-converted-space"> </span></p> </div> </div> </div> </section> <div id="sticky-start"> <section id="sticky-cta-block_0ca4eabff8c8e211165631e50fccf9db" class="sticky-cta custom-block show-for-medium orange-back"> <div class="wrapper"> <div> <h4>Hit your marketing goals with a connected brand-to-demand strategy</h4> </div> <div> <a class="button-link standard-cta left" href="#jump-here" target="_self" role="button"> Get in touch <span class="screen-reader-text">External link</span> </a> </div> </div> </section> </div> <section id="media-text-block_7f97e8cc2b47a7c0fea84b21df08da9c" class="media-text custom-block contain white-back black-text image"> <div class="wrapper"> <div class="grid-x grid-margin-x modified-gutter"> <div class="cell small-12 large-6 " > <div class="foundry-media-wrap"> <figure> <img decoding="async" width="467" height="503" src="https://foundryco.com/wp-content/uploads/2023/11/74pct-ITDM-smaller.png?w=467&h=503&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/11/74pct-ITDM-smaller.png 467w, https://foundryco.com/wp-content/uploads/2023/11/74pct-ITDM-smaller.png?resize=279,300 279w, https://foundryco.com/wp-content/uploads/2023/11/74pct-ITDM-smaller.png?resize=11,12 11w, https://foundryco.com/wp-content/uploads/2023/11/74pct-ITDM-smaller.png?resize=46,50 46w" sizes="(max-width: 467px) 100vw, 467px" /> </figure> </div> </div> <div class="cell small-12 large-6 "> <p class="p1">Your buyers are faced with solving more complex challenges today than ever before, yet struggle to find helpful resources along the buyer journey in an increasingly transactional marketing landscape.</p> <p>To regain buyer trust, technology marketers today must prioritize strategies that address the complete needs of a diverse buying team, and educate, engage, and guide buyers in the ways and on the channels they prefer. Foundry’s latest Customer Engagement Study shares valuable insights into how tech marketers can build stronger business-to-buyer relationships built on trust.</p> <div class="cta-wrap "> <div> <a class="button-link standard-cta left" href="https://foundryco.com/tools-for-marketers/research-customer-engagement/" target="" role="button"> Customer Engagement Study <span class="screen-reader-text">External link</span> </a> </div> </div> </div> </div> </div> </section> <section id="section-header-block_2ab3a97e1764bf978b00e3ae5d5fcc4a" class="section-header custom-block teal-back white-text "> <div class="wrapper__xtra-narrow"> <header class="grid-x content-center"> <div class="cell small-12"> <h6></h6> <h2>Connected brand to demand solutions built to drive reliable, trust-backed pipeline</h2> <h5>In the competitive tech marketing landscape, brand trust and loyalty is a B2B marketer’s greatest asset. Foundry marketing solutions leverage the longstanding credibility of our tech editorial brands—your buyers’ go-to destinations for decades of tech decision making—to reach, compel, and nurture in-market ITDMs throughout their unique buyer journey. </h5> </div> <div class="cell small-12"> <div> <a class="button-link white-cta center" href="https://foundryco.com/our-solutions/brandhub/" target="" role="button"> Achieve brand to demand objectives <span class="screen-reader-text">External link</span> </a> </div> </div> </header> </div> </section> <section id="foundry-ads" class="media-text custom-block contain white-back black-text image"> <div class="wrapper"> <div class="grid-x grid-margin-x modified-gutter"> <div class="cell small-12 large-6 " > <div class="foundry-media-wrap"> <figure> <img decoding="async" width="1024" height="678" src="https://foundryco.com/wp-content/uploads/2023/07/foundry_sponsorships-page_b2b.png?w=1024&h=678&crop=1" class="attachment-landscape size-landscape" alt="foundry-b2b-solutions" srcset="https://foundryco.com/wp-content/uploads/2023/07/foundry_sponsorships-page_b2b.png 1024w, https://foundryco.com/wp-content/uploads/2023/07/foundry_sponsorships-page_b2b.png?resize=300,199 300w, https://foundryco.com/wp-content/uploads/2023/07/foundry_sponsorships-page_b2b.png?resize=768,509 768w, https://foundryco.com/wp-content/uploads/2023/07/foundry_sponsorships-page_b2b.png?resize=18,12 18w, https://foundryco.com/wp-content/uploads/2023/07/foundry_sponsorships-page_b2b.png?resize=76,50 76w" sizes="(max-width: 1024px) 100vw, 1024px" /> </figure> </div> </div> <div class="cell small-12 large-6 "> <h3>Backed by trust</h3> <p>When you work with Foundry, you leverage the credibility of the community—our sites, events, and brands—that technology buyers have trusted to guide their purchase decisions for decades. We help marketers reach the full buying team as they progress through their buyer journey with us, and provide us with valuable buyer insights.</p> <div class="cta-wrap "> <div> <a class="button-link standard-cta left" href="https://foundryco.com/our-brands/" target="" role="button"> Trusted brands <span class="screen-reader-text">External link</span> </a> </div> </div> </div> </div> </div> </section> <section id="foundry-ads" class="media-text custom-block contain white-back black-text image"> <div class="wrapper"> <div class="grid-x grid-margin-x modified-gutter"> <div class="cell small-12 large-6 large-order-2" > <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="1026" height="680" src="https://foundryco.com/wp-content/uploads/2023/07/MicrosoftTeams-image-4.png?w=1026&h=680&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/07/MicrosoftTeams-image-4.png 1026w, https://foundryco.com/wp-content/uploads/2023/07/MicrosoftTeams-image-4.png?resize=300,199 300w, https://foundryco.com/wp-content/uploads/2023/07/MicrosoftTeams-image-4.png?resize=768,509 768w, https://foundryco.com/wp-content/uploads/2023/07/MicrosoftTeams-image-4.png?resize=1024,679 1024w, https://foundryco.com/wp-content/uploads/2023/07/MicrosoftTeams-image-4.png?resize=18,12 18w, https://foundryco.com/wp-content/uploads/2023/07/MicrosoftTeams-image-4.png?resize=75,50 75w" sizes="auto, (max-width: 1026px) 100vw, 1026px" /> </figure> </div> </div> <div class="cell small-12 large-order-1 large-6 "> <h3>Powered by intent</h3> <p>Intent data offers marketers tremendous value—if they know how to activate it. With all of Foundry’s digital marketing solutions layered with intent data signals from our global audience of technology decision makers, we ensure marketers are reaching in-market buyers with the right messaging from the start.</p> <div class="cta-wrap "> <div> <a class="button-link standard-cta left" href="https://foundryco.com/our-solutions/data/intent-data/" target="" role="button"> Foundry Intent <span class="screen-reader-text">External link</span> </a> </div> </div> </div> </div> </div> </section> <section id="foundry-ads" class="media-text custom-block contain white-back black-text image"> <div class="wrapper"> <div class="grid-x grid-margin-x modified-gutter"> <div class="cell small-12 large-6 " > <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="1024" height="678" src="https://foundryco.com/wp-content/uploads/2023/03/foundry_software_1.png?w=1024&h=678&crop=1" class="attachment-landscape size-landscape" alt="ABM & Intent Case Study" srcset="https://foundryco.com/wp-content/uploads/2023/03/foundry_software_1.png 1024w, https://foundryco.com/wp-content/uploads/2023/03/foundry_software_1.png?resize=300,199 300w, https://foundryco.com/wp-content/uploads/2023/03/foundry_software_1.png?resize=768,509 768w, https://foundryco.com/wp-content/uploads/2023/03/foundry_software_1.png?resize=18,12 18w, https://foundryco.com/wp-content/uploads/2023/03/foundry_software_1.png?resize=76,50 76w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </figure> </div> </div> <div class="cell small-12 large-6 "> <h3>Optimized by tech</h3> <p>Martech is a critical component to delivering the right messaging at the right time. Foundry’s proprietary ABM software supports and connects marketers’ digital programs across channels to help marketers activate intent more swiftly, personalize messaging more effectively, and drive pipeline more reliably.</p> <div class="cta-wrap "> <div> <a class="button-link standard-cta left" href="https://foundryco.com/our-solutions/software/" target="" role="button"> Foundry ABM <span class="screen-reader-text">External link</span> </a> </div> </div> </div> </div> </div> </section> <section id="content-grid-block_74fc1d055b6c704efac548d28075345f" class="content-grid custom-block"> <div class="wrapper"> <div class="grid-x grid-margin-x is-mobile-slider"> <div class="cell small-12 medium-6 large-4 border-top black-back"> <h4 class="cell-title">Advertising</h4> <p>Our world-class media brands reach technology executives and enthusiasts alike. Build awareness and drive demand in an environment that’s relevant to your buyers.</p> <div> <a class="inline-link left" href="https://foundryco.com/our-solutions/advertising/" target="" role="button"> Learn more <span class="screen-reader-text">External link</span> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </a> </div> </div> <div class="cell small-12 medium-6 large-4 border-top black-back"> <h4 class="cell-title">BrandHub</h4> <p>Brand-level storytelling power meets demand with award-winning design, strategic messaging, and multifaceted engagement techniques. BrandHub is Foundry’s solution for fostering trust and achieving exceptional outcomes.</p> <div> <a class="inline-link left" href="https://foundryco.com/our-solutions/brandhub/" target="" role="button"> Learn more <span class="screen-reader-text">External link</span> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </a> </div> </div> <div class="cell small-12 medium-6 large-4 border-top black-back"> <h4 class="cell-title">Content strategy</h4> <p>With our deep understanding of the technology landscape and buyer behavior, we design custom research, content assets, and content marketing solutions that drive action.</p> <div> <a class="inline-link left" href="https://foundryco.com/our-solutions/content-marketing/" target="" role="button"> Learn more <span class="screen-reader-text">External link</span> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </a> </div> </div> <div class="cell small-12 medium-6 large-4 border-top black-back"> <h4 class="cell-title">Demand gen</h4> <p>Qualified by met thresholds of digital engagement, demand gen solutions from Foundry deliver verified in-market, first-party leads that drive stronger, more accurate pipeline.</p> <div> <a class="inline-link left" href="https://foundryco.com/our-solutions/demand-gen-solutions/" target="" role="button"> Learn more <span class="screen-reader-text">External link</span> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </a> </div> </div> <div class="cell small-12 medium-6 large-4 border-top black-back"> <h4 class="cell-title">Events</h4> <p>Build awareness through one-on-one connections at the tech industry’s most sought-after events, including CIO100 and CSO50. Our events create the ideal environment for IT leaders and tech vendors to connect at a global, regional and virtual level.</p> <div> <a class="inline-link left" href="https://foundryco.com/our-solutions/events/" target="" role="button"> Learn more <span class="screen-reader-text">External link</span> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </a> </div> </div> <div class="cell small-12 medium-6 large-4 border-top black-back"> <h4 class="cell-title">Sponsorship packages</h4> <p>Resonate with tech buyers where they turn first to inform their strategies and guide their purchases. Align marketing efforts with emerging trends, community insights, and seasonal events with targeted opportunities across Foundry’s award-winning editorial sites and events.</p> <div> <a class="inline-link left" href="https://foundryco.com/our-brands/sponsorship-packages/" target="" role="button"> Learn more <span class="screen-reader-text">External link</span> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </a> </div> </div> </div> </div> </section> <section id="content-grid-block_db3680c6a8a462c009a5d72de6919573" class="content-grid custom-block"> <div class="wrapper"> <div class="grid-x grid-margin-x "> <div class="cell small-12 medium-6 large-6 colored-box-accent light-blue-back__10"> <h4 class="cell-title">Partner marketing solutions</h4> <p>As your partner programs grow, they become more complex. We help craft, execute, and measure them, working hand-in-hand with your team to deliver targeted, customized activity that can scale.</p> <div> <a class="inline-link left" href="https://foundryco.com/our-solutions/partner-marketing/" target="" role="button"> For partner marketers <span class="screen-reader-text">External link</span> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </a> </div> </div> <div class="cell small-12 medium-6 large-6 colored-box-accent light-blue-back__10"> <h4 class="cell-title">Consumer marketing solutions</h4> <p>Today’s B2C tech consumers are savvier than ever when it comes to researching their personal purchases, and they want the right options presented to them fast. We help consumer marketers get ahead of the competition on the sites B2C shoppers trust most.</p> <div> <a class="inline-link left" href="https://resources.foundryco.com/b2c-sponsorship-0?hs_preview=LtWhaxRm-145642842936" target="_blank" role="button"> For B2C marketers <span class="screen-reader-text">External link</span> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </a> </div> </div> </div> </div> </section> <section id="top-hero-block_909c6cb7a733cde982750cb7766304a1" class="top-hero custom-block"> <div class="inner-wrap"> <div class="overlay" style="background: rgba(0,0,0,0.1);"></div> <div class="video-wrapper embed hide-for-small-only"> <iframe loading="lazy" title="Foundry x OpenText - Digital Futures_ Time to think at scale" src="https://player.vimeo.com/video/882222642?dnt=1&app_id=122963&loop=1&autoplay=1&controls=0&muted=1" width="640" height="360" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media"></iframe> </div> <div class="image-container show-for-small-only" style="background-image: url('https://foundryco.com/wp-content/uploads/2023/11/Success-stories-mobile.png?w=582&h=902&crop=1'); background-position: center; background-size: cover; background-repeat: no-repeat;" > </div> </div> </section>  <section id="media-text-block_846154b9f7e1f4af81098a7039e94d41" class="media-text custom-block contain white-back black-text image"> <div class="wrapper"> <div class="grid-x grid-margin-x modified-gutter"> <div class="cell small-12 large-6 large-order-2" > <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="300" height="300" src="https://foundryco.com/wp-content/uploads/2023/11/dynatrace_logo.png?w=300&h=300&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/11/dynatrace_logo.png 300w, https://foundryco.com/wp-content/uploads/2023/11/dynatrace_logo.png?resize=150,150 150w, https://foundryco.com/wp-content/uploads/2023/11/dynatrace_logo.png?resize=12,12 12w, https://foundryco.com/wp-content/uploads/2023/11/dynatrace_logo.png?resize=288,288 288w, https://foundryco.com/wp-content/uploads/2023/11/dynatrace_logo.png?resize=50,50 50w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </figure> </div> </div> <div class="cell small-12 large-order-1 large-6 "> <h3>What our customers say</h3> <p style="text-align: left">“<span class="PSPDFKit-8ayy4hjz5h5sb5mqfjxzpc42zw PSPDFKit-3npj2ht4kppfp95hepqhfjb49x PSPDFKit-2tg9p1utsyyke5vpebq5gc3413 PSPDFKit-Text"><span class="PSPDFKit-6fq5ysqkmc2gc1fek9b659qfh8" data-textline-id="27" data-page-index="4">Working with Foundry helped us meet growth </span></span><span class="PSPDFKit-8ayy4hjz5h5sb5mqfjxzpc42zw PSPDFKit-3npj2ht4kppfp95hepqhfjb49x PSPDFKit-2tg9p1utsyyke5vpebq5gc3413 PSPDFKit-Text"><span class="PSPDFKit-6fq5ysqkmc2gc1fek9b659qfh8" data-textline-id="28" data-page-index="4">demands. We were asked to increase MQLs by </span></span><span class="PSPDFKit-8ayy4hjz5h5sb5mqfjxzpc42zw PSPDFKit-3npj2ht4kppfp95hepqhfjb49x PSPDFKit-2tg9p1utsyyke5vpebq5gc3413 PSPDFKit-Text"><span class="PSPDFKit-6fq5ysqkmc2gc1fek9b659qfh8" data-textline-id="29" data-page-index="4">30% in a pandemic year, and we did it. I’m not </span></span><span class="PSPDFKit-8ayy4hjz5h5sb5mqfjxzpc42zw PSPDFKit-3npj2ht4kppfp95hepqhfjb49x PSPDFKit-2tg9p1utsyyke5vpebq5gc3413 PSPDFKit-Text"><span class="PSPDFKit-6fq5ysqkmc2gc1fek9b659qfh8" data-textline-id="30" data-page-index="4">sure we would have been able to do that without </span></span><span class="PSPDFKit-8ayy4hjz5h5sb5mqfjxzpc42zw PSPDFKit-3npj2ht4kppfp95hepqhfjb49x PSPDFKit-2tg9p1utsyyke5vpebq5gc3413 PSPDFKit-Text"><span class="PSPDFKit-6fq5ysqkmc2gc1fek9b659qfh8" data-textline-id="31" data-page-index="4">Foundry. It’s rewarding because we’ve been able to </span></span><span class="PSPDFKit-8ayy4hjz5h5sb5mqfjxzpc42zw PSPDFKit-3npj2ht4kppfp95hepqhfjb49x PSPDFKit-2tg9p1utsyyke5vpebq5gc3413 PSPDFKit-Text"><span class="PSPDFKit-6fq5ysqkmc2gc1fek9b659qfh8" data-textline-id="32" data-page-index="4">help a lot of other businesses operate successfully </span></span><span class="PSPDFKit-8ayy4hjz5h5sb5mqfjxzpc42zw PSPDFKit-3npj2ht4kppfp95hepqhfjb49x PSPDFKit-2tg9p1utsyyke5vpebq5gc3413 PSPDFKit-Text"><span class="PSPDFKit-6fq5ysqkmc2gc1fek9b659qfh8" data-textline-id="33" data-page-index="4">during difficult times. Foundry helped facilitate </span></span><span class="PSPDFKit-8ayy4hjz5h5sb5mqfjxzpc42zw PSPDFKit-3npj2ht4kppfp95hepqhfjb49x PSPDFKit-2tg9p1utsyyke5vpebq5gc3413 PSPDFKit-Text"><span class="PSPDFKit-6fq5ysqkmc2gc1fek9b659qfh8" data-textline-id="34" data-page-index="4">our growth so that we could help others grow.</span></span>“</p> <p style="text-align: left">Amy Horgan, Director of Digital Capabilities, Dynatrace</p> <p> </p> <div class="cta-wrap "> <div> <a class="button-link standard-cta left" href="https://foundryco.com/resource-tax/case-studies/" target="" role="button"> See more success stories <span class="screen-reader-text">External link</span> </a> </div> </div> </div> </div> </div> </section> <section id="sticky-stop" class="content-grid custom-block"> <div class="wrapper"> <div class="content-grid-intro"> <h3 class="simple-main-title">Featured success stories</h3> </div> <div class="grid-x grid-margin-x "> <div class="cell small-12 medium-6 large-4 simple "> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="1200" height="675" src="https://foundryco.com/wp-content/uploads/2023/05/Case-Study-Thumbnail-Images-02.png?w=1200&h=675&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/05/Case-Study-Thumbnail-Images-02.png 1200w, https://foundryco.com/wp-content/uploads/2023/05/Case-Study-Thumbnail-Images-02.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/05/Case-Study-Thumbnail-Images-02.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/05/Case-Study-Thumbnail-Images-02.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/05/Case-Study-Thumbnail-Images-02.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/05/Case-Study-Thumbnail-Images-02.png?resize=89,50 89w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /> </figure> </div> <h4 class="cell-title">OpenText case study</h4> <p>OpenText leveraged the credibility of CIO.com to educate and guide tech buyers along their cloud transformation journey—generating millions in pipeline in 6 months.</p> <div> <a class="inline-link left" href="https://resources.foundryco.com/opentext-case-study?_gl=1*1fac96s*_gcl_au*MjAyMzk0OTUwOS4xNjk4ODQ1MTU3" target="" role="button"> OpenText case study <span class="screen-reader-text">External link</span> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </a> </div> </div> <div class="cell small-12 medium-6 large-4 simple "> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="1200" height="675" src="https://foundryco.com/wp-content/uploads/2022/11/Case-Study-Thumbnail-Images-06.png?w=1200&h=675&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2022/11/Case-Study-Thumbnail-Images-06.png 1200w, https://foundryco.com/wp-content/uploads/2022/11/Case-Study-Thumbnail-Images-06.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2022/11/Case-Study-Thumbnail-Images-06.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2022/11/Case-Study-Thumbnail-Images-06.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2022/11/Case-Study-Thumbnail-Images-06.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2022/11/Case-Study-Thumbnail-Images-06.png?resize=89,50 89w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /> </figure> </div> <h4 class="cell-title">Dynatrace case study</h4> <p>Foundry’s digital lead engagement platform was the fresh solution Dynatrace needed to activate new accounts, hit increased MQL goals, and yield over 3,000% program ROI.</p> <div> <a class="inline-link left" href="https://resources.foundryco.com/foundry_demandgen_dynatrace_casestudy?_gl=1*1w1pzab*_gcl_au*MjAyMzk0OTUwOS4xNjk4ODQ1MTU3" target="" role="button"> Dynatrace case study <span class="screen-reader-text">External link</span> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </a> </div> </div> <div class="cell small-12 medium-6 large-4 simple "> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="1200" height="675" src="https://foundryco.com/wp-content/uploads/2023/02/Case-Study-Thumbnail-Images-03.png?w=1200&h=675&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2023/02/Case-Study-Thumbnail-Images-03.png 1200w, https://foundryco.com/wp-content/uploads/2023/02/Case-Study-Thumbnail-Images-03.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/02/Case-Study-Thumbnail-Images-03.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/02/Case-Study-Thumbnail-Images-03.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/02/Case-Study-Thumbnail-Images-03.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/02/Case-Study-Thumbnail-Images-03.png?resize=89,50 89w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /> </figure> </div> <h4 class="cell-title">IBM case study</h4> <p>IBM and Foundry developed a brand-to-demand strategy that guided prospects through their cloud transformation journey, driving high-quality engagements and delivering 1.7 million display impressions.</p> <div> <a class="inline-link left" href="https://resources.foundryco.com/ibm/cloud-innovators-case-study?_gl=1*1w1pzab*_gcl_au*MjAyMzk0OTUwOS4xNjk4ODQ1MTU3" target="" role="button"> IBM case study <span class="screen-reader-text">External link</span> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </a> </div> </div> </div> </div> </section> <section id="jump-here" class="foundry-form custom-block orange-back__10"> <div class="wrapper"> <div class="wrapper__narrow"> <h2>Ready to build stronger pipeline with a connected brand-to-demand strategy?</h2> <div class="grid-x grid-margin-x"> <div class="cell small-12 small-order-2 large-order-1"> <div class="hubspot-form-wrap" > <div class="hbspt-form foundry-form-block_815e0d56649033d238ef2ad19df58c59" data-region="" data-portalId= "1624046" data-formId= "f1ffae22-7adb-491c-9a9a-885af51935af"> <script charset="utf-8" type="text/javascript" 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When marketers connect brand efforts to demand objectives, they increase the impact of marketing spend by generating leads that are more engaged, more educated, and have greater trust in their brand.</p> </div> </li> <li class="accordion-item" data-accordion-item itemtype="https://schema.org/Question"> <a href="#" class="accordion-title" itemprop="name">Why choose Foundry's brand to demand solutions?</a> <div class="accordion-content" data-tab-content itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <p>Co-branded with Foundry premium editorial for third-party credibility, this full-funnel web experience brings a target audience from brand awareness through to lead generation. Multi-channel promotions leverage Foundry’s first-party data and contextual relevance to drive reader engagement with custom thought leadership content throughout their buying journey. Developed with an expert strategy team, Foundry offers the complete brand to demand package.</p> </div> </li> <li class="accordion-item" data-accordion-item itemtype="https://schema.org/Question"> <a href="#" class="accordion-title" itemprop="name">What audiences can I reach by working with Foundry?</a> <div class="accordion-content" data-tab-content itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <p>Foundry’s premium editorial brands engage the world’s most influential technology executives. As the go-to destinations for every ITDM and stakeholder on the B2B buying team, only Foundry offers marketers the ability to effectively align their efforts with today’s complex buying cycle. 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