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href="https://intent.foundryco.com/login" class="menu-link">Log in</a></li></ul> <button id="mobile-language-toggle" class="sub-menu-btn" aria-expanded="false" aria-controls="mobile-language-container"><i class="fa-light fa-globe" aria-hidden="true"></i><span class="cur-exp"></span> Edition - <span class="cur-lang"></span><i class="fa-regular fa-chevron-down"></i></button> <div id="mobile-language-container" aria-haspopup="true"> <ul id="experience-nav__mobile" class="menu mobile-menu experience-nav"><span class="accent olive">Select an experience</span><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-111163"><a href="https://foundryco.com/jp/" class="menu-link">Japan</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-111208 current-experience-menu-item"><a href="/" class="menu-link">Global</a></li></ul> </div> </div> </div> </header> <main id="primary" class="site-main"> <article id="post-113255" class="post-113255 page type-page status-publish has-post-thumbnail hentry"> <div class="entry-content"> <section id="media-text-block_1d3b0f124f29313f9f9d0727200b9426" class="media-text custom-block contain white-back black-text image"> <div class="wrapper"> <div class="grid-x grid-margin-x"> <div class="cell small-12 large-6 large-order-2" > <div class="foundry-media-wrap"> <figure> <img fetchpriority="high" decoding="async" width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2025/01/WS_customer-engagement_photo_1600x900.jpg?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/WS_customer-engagement_photo_1600x900.jpg 1600w, https://foundryco.com/wp-content/uploads/2025/01/WS_customer-engagement_photo_1600x900.jpg?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/WS_customer-engagement_photo_1600x900.jpg?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/WS_customer-engagement_photo_1600x900.jpg?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/WS_customer-engagement_photo_1600x900.jpg?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2025/01/WS_customer-engagement_photo_1600x900.jpg?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/WS_customer-engagement_photo_1600x900.jpg?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2025/01/WS_customer-engagement_photo_1600x900.jpg?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </figure> </div> </div> <div class="cell small-12 large-order-1 large-6 "> <h6><span style="font-weight: 400">Research</span></h6> <h2>Customer Engagement</h2> <p>In its 11th year, Foundry’s Customer Engagement Survey was conducted with the objective of understanding the various types of content consumed throughout the purchase process for major technology products and services.</p> </div> </div> </div> </section> <div id="sticky-start"> <section id="sticky-cta-block_9ba235d3441dc79cb9601f46e26bd7a3" class="sticky-cta custom-block show-for-medium orange-back"> <div class="wrapper"> <div> <h4>Read the full Customer Engagement white paper</h4> </div> <div> <a class="button-link standard-cta left" href="https://resources.foundryco.com/download/customer-engagement-white-paper" target="_blank" role="button"> Get the report <span class="screen-reader-text">External link</span> </a> </div> </div> </section> </div> <h2 class="wp-block-heading has-text-align-center" id="h-"></h2> <p class="has-text-align-center"></p> <section id="stats-block-block_9db15c7ecc91f43fc905b967e3ade97e" class="stats-block custom-block yellow default"> <div class="wrapper"> <div class="the-stats grid-x grid-margin-x"> <div class="single-stat-entry cell small-12 large-4"> <div class="positioner"> <div class="display-1">78%</div> <div class="color-break"></div> <span class="stat-under"><p>of IT buyers say that when a technology brand is known and trusted it increases the likelihood that they will be added to the short list.</p> </span> </div> </div> <div class="single-stat-entry cell small-12 large-4"> <div class="positioner"> <div class="display-1">76%</div> <div class="color-break"></div> <span class="stat-under"><p>of IT decision-makers say that they are more likely to engage with a variety of content if it is presented in an organized experience.</p> </span> </div> </div> <div class="single-stat-entry cell small-12 large-4"> <div class="positioner"> <div class="display-1">67%</div> <div class="color-break"></div> <span class="stat-under"><p>say that attending industry or job-related events helps shorten and simplify the technology purchase process.</p> </span> </div> </div> </div> </div> </section> <p class="has-text-align-center"></p> <h2 class="wp-block-heading has-text-align-center" id="h-key-findings">Key findings</h2> <section id="media-text-block_953ba954a33be00a634a0b8ad3d9ec95" class="media-text custom-block contain white-back black-text image"> <div class="wrapper"> <div class="grid-x grid-margin-x"> <div class="cell small-12 large-6 " > <div class="foundry-media-wrap"> <figure> <img decoding="async" width="600" height="500" src="https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_stat-73_600x500.png?w=600&h=500&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_stat-73_600x500.png 600w, https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_stat-73_600x500.png?resize=300,250 300w, https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_stat-73_600x500.png?resize=14,12 14w, https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_stat-73_600x500.png?resize=60,50 60w" sizes="(max-width: 600px) 100vw, 600px" /> </figure> </div> </div> <div class="cell small-12 large-6 "> <h4>IT buyers rely on a breadth of content to aid them in the purchase process</h4> <p>Seventy percent of buyers report that their impression of a vendor is negatively impacted if educational content is not provided during the research phase. Buyers rely on content types such as product tests, reviews, and opinions, along with vendor presentations and product demos or literature—each cited by over 40% of respondents. Other valuable content includes tech news (38%), analyst research (35%), and case studies (31%), and white papers (29%). Notably, buyers referenced 11 different content types as useful, with at least one-quarter highlighting resources like webcasts (28%), product literature (28%), and online forums or social media (25%). These findings underscore the importance of providing a wide range of content to support effective marketing programs.</p> </div> </div> </div> </section> <section id="media-text-block_93faf2c8fa34e67680d27009e66848f0" class="media-text custom-block contain white-back black-text image"> <div class="wrapper"> <div class="grid-x grid-margin-x"> <div class="cell small-12 large-6 large-order-2" > <div class="foundry-media-wrap"> <figure> <img decoding="async" width="600" height="725" src="https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_15hours_600x725.png?w=600&h=725&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_15hours_600x725.png 600w, https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_15hours_600x725.png?resize=248,300 248w, https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_15hours_600x725.png?resize=10,12 10w, https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_15hours_600x725.png?resize=41,50 41w" sizes="(max-width: 600px) 100vw, 600px" /> </figure> </div> </div> <div class="cell small-12 large-order-1 large-6 "> <h4>Timing matters when contacting IT buyers</h4> <p>Sixty eight percent of buyers state that vendors who answer their questions quickly and thoughtfully are more likely to win their business. Additionally, 96% are willing to share information about a tech vendor with peers, particularly if the content offers in-depth insights on key topics or technologies. The significance of timing is also clear in how ITDMs view acceptable response times to information requests. Nearly half (48%) now anticipate a response from vendors within 12 hours. Expectations vary by age group, with Millennials (born 1981–1996) being the least patient, expecting responses within 11.2 hours on average, compared to 19.5 hours for Boomers. These insights highlight the need for systems that efficiently prioritize requests and equip sales teams with the resources needed to respond effectively.</p> </div> </div> </div> </section> <section id="media-text-block_e953c71fc809b2e6591784c30be9cf20" class="media-text custom-block contain white-back black-text image"> <div class="wrapper"> <div class="grid-x grid-margin-x"> <div class="cell small-12 large-6 " > <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="600" height="500" src="https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_stat-93_600x500.png?w=600&h=500&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_stat-93_600x500.png 600w, https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_stat-93_600x500.png?resize=300,250 300w, https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_stat-93_600x500.png?resize=14,12 14w, https://foundryco.com/wp-content/uploads/2025/01/R-WS_cust-eng_stat-93_600x500.png?resize=60,50 60w" sizes="auto, (max-width: 600px) 100vw, 600px" /> </figure> </div> </div> <div class="cell small-12 large-6 "> <h4>Advertising remains effective in today’s fragmented media landscape</h4> <p>The most common actions ITDMs say they take after seeing an ad include conducting further online research (49% globally, 57% in North America) and visiting a vendor’s website (46% overall, 58% in North America). Interestingly, Gen Z respondents, who have grown up in a media-saturated environment, exhibit different behaviors. While they are less likely to visit a vendor’s website, they are more likely to sign up for newsletters, interact with ads on social media, share them with friends, and are significantly more inclined to make a purchase. These findings highlight how advertising strategies can engage diverse audiences effectively, provided they adapt to generational preferences.</p> </div> </div> </div> </section> <section id="image-gallery-block_91845fbab6d948dea9e14ffff98a59dc" class="image-gallery custom-block"> <div class="wrapper"> <div class="gallery-feed"> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="1280" height="720" src="https://foundryco.com/wp-content/uploads/2025/01/2024-Foundry-Customer-Engagement-Sample-slides.png?w=1280&h=720&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/2024-Foundry-Customer-Engagement-Sample-slides.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/2024-Foundry-Customer-Engagement-Sample-slides.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/2024-Foundry-Customer-Engagement-Sample-slides.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/2024-Foundry-Customer-Engagement-Sample-slides.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/2024-Foundry-Customer-Engagement-Sample-slides.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/2024-Foundry-Customer-Engagement-Sample-slides.png?resize=89,50 89w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /> </figure> </div> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="1280" height="720" src="https://foundryco.com/wp-content/uploads/2025/01/Slide2.png?w=1280&h=720&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/Slide2.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/Slide2.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/Slide2.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/Slide2.png?resize=1024,576 1024w, 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</figure> </div> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="1280" height="720" src="https://foundryco.com/wp-content/uploads/2025/01/Slide4.png?w=1280&h=720&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/Slide4.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/Slide4.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/Slide4.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/Slide4.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/Slide4.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/Slide4.png?resize=89,50 89w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /> </figure> </div> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="1280" height="720" src="https://foundryco.com/wp-content/uploads/2025/01/Slide5.png?w=1280&h=720&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/Slide5.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/Slide5.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/Slide5.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/Slide5.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/Slide5.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/Slide5.png?resize=89,50 89w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /> </figure> </div> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="1280" height="720" src="https://foundryco.com/wp-content/uploads/2025/01/Slide6.png?w=1280&h=720&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/Slide6.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/Slide6.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/Slide6.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/Slide6.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/Slide6.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/Slide6.png?resize=89,50 89w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /> </figure> </div> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="1280" height="720" src="https://foundryco.com/wp-content/uploads/2025/01/Slide7.png?w=1280&h=720&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/Slide7.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/Slide7.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/Slide7.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/Slide7.png?resize=1024,576 1024w, 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</figure> </div> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="1280" height="720" src="https://foundryco.com/wp-content/uploads/2025/01/Slide10.png?w=1280&h=720&crop=1" class="attachment-landscape size-landscape" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/Slide10.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/Slide10.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/Slide10.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/Slide10.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/Slide10.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/Slide10.png?resize=89,50 89w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /> </figure> </div> </div> <div class="thumb-wrap"> <div class="gallery-thumbs"> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="640" height="360" src="https://foundryco.com/wp-content/uploads/2025/01/2024-Foundry-Customer-Engagement-Sample-slides.png?w=640" class="attachment-landscape-grid size-landscape-grid" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/2024-Foundry-Customer-Engagement-Sample-slides.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/2024-Foundry-Customer-Engagement-Sample-slides.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/2024-Foundry-Customer-Engagement-Sample-slides.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/2024-Foundry-Customer-Engagement-Sample-slides.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/2024-Foundry-Customer-Engagement-Sample-slides.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/2024-Foundry-Customer-Engagement-Sample-slides.png?resize=89,50 89w" sizes="auto, (max-width: 640px) 100vw, 640px" /> </figure> </div> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="640" height="360" src="https://foundryco.com/wp-content/uploads/2025/01/Slide2.png?w=640" class="attachment-landscape-grid size-landscape-grid" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/Slide2.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/Slide2.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/Slide2.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/Slide2.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/Slide2.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/Slide2.png?resize=89,50 89w" sizes="auto, (max-width: 640px) 100vw, 640px" /> </figure> </div> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="640" height="360" src="https://foundryco.com/wp-content/uploads/2025/01/Slide3.png?w=640" class="attachment-landscape-grid size-landscape-grid" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/Slide3.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/Slide3.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/Slide3.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/Slide3.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/Slide3.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/Slide3.png?resize=89,50 89w" sizes="auto, (max-width: 640px) 100vw, 640px" /> </figure> </div> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="640" height="360" src="https://foundryco.com/wp-content/uploads/2025/01/Slide4.png?w=640" class="attachment-landscape-grid size-landscape-grid" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/Slide4.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/Slide4.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/Slide4.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/Slide4.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/Slide4.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/Slide4.png?resize=89,50 89w" sizes="auto, (max-width: 640px) 100vw, 640px" /> </figure> </div> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="640" height="360" src="https://foundryco.com/wp-content/uploads/2025/01/Slide5.png?w=640" class="attachment-landscape-grid size-landscape-grid" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/Slide5.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/Slide5.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/Slide5.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/Slide5.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/Slide5.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/Slide5.png?resize=89,50 89w" sizes="auto, (max-width: 640px) 100vw, 640px" /> </figure> </div> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="640" height="360" src="https://foundryco.com/wp-content/uploads/2025/01/Slide6.png?w=640" class="attachment-landscape-grid size-landscape-grid" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/Slide6.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/Slide6.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/Slide6.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/Slide6.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/Slide6.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/Slide6.png?resize=89,50 89w" sizes="auto, (max-width: 640px) 100vw, 640px" /> </figure> </div> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="640" height="360" src="https://foundryco.com/wp-content/uploads/2025/01/Slide7.png?w=640" class="attachment-landscape-grid size-landscape-grid" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/Slide7.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/Slide7.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/Slide7.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/Slide7.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/Slide7.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/Slide7.png?resize=89,50 89w" sizes="auto, (max-width: 640px) 100vw, 640px" /> </figure> </div> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="640" height="360" src="https://foundryco.com/wp-content/uploads/2025/01/Slide9.png?w=640" class="attachment-landscape-grid size-landscape-grid" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/Slide9.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/Slide9.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/Slide9.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/Slide9.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/Slide9.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/Slide9.png?resize=89,50 89w" sizes="auto, (max-width: 640px) 100vw, 640px" /> </figure> </div> <div class="foundry-media-wrap"> <figure> <img loading="lazy" decoding="async" width="640" height="360" src="https://foundryco.com/wp-content/uploads/2025/01/Slide10.png?w=640" class="attachment-landscape-grid size-landscape-grid" alt="" srcset="https://foundryco.com/wp-content/uploads/2025/01/Slide10.png 1280w, https://foundryco.com/wp-content/uploads/2025/01/Slide10.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2025/01/Slide10.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2025/01/Slide10.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2025/01/Slide10.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2025/01/Slide10.png?resize=89,50 89w" sizes="auto, (max-width: 640px) 100vw, 640px" /> </figure> </div> </div> </div> </div> </section> <section id="content-grid-block_5f8475096d4285feb75dbfeda47fc800" class="content-grid custom-block"> <div class="wrapper"> <div class="content-grid-intro"> <h3 class="simple-main-title">More Foundry research studies</h3> </div> <div class="grid-x grid-margin-x "> <div class="cell small-12 medium-6 large-4 border-top olive-back"> <h4 class="cell-title">ABM & Intent</h4> <div> <a class="inline-link left" href="https://foundryco.com/tools-for-marketers/research-abm-intent-benchmarking-study/" target="_blank" role="button"> ABM & Intent Study <span class="screen-reader-text">External link</span> </a> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </div> </div> <div class="cell small-12 medium-6 large-4 border-top olive-back"> <h4 class="cell-title">AI Priorities</h4> <div> <a class="inline-link left" href="https://foundryco.com/tools-for-marketers/research-ai-priorities/" target="_blank" role="button"> AI Priorities Study <span class="screen-reader-text">External link</span> </a> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </div> </div> <div class="cell small-12 medium-6 large-4 border-top olive-back"> <h4 class="cell-title">Cloud Computing</h4> <div> <a class="inline-link left" href="https://foundryco.com/tools-for-marketers/research-cloud-computing/" target="" role="button"> Cloud computing study <span class="screen-reader-text">External link</span> </a> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </div> </div> <div class="cell small-12 medium-6 large-4 border-top olive-back"> <h4 class="cell-title">Customer Engagement</h4> <div> <a class="inline-link left" href="https://foundryco.com/tools-for-marketers/research-customer-engagement/" target="" role="button"> Customer Engagement Study <span class="screen-reader-text">External link</span> </a> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </div> </div> <div class="cell small-12 medium-6 large-4 border-top olive-back"> <h4 class="cell-title">Partner Marketing</h4> <div> <a class="inline-link left" href="https://foundryco.com/tools-for-marketers/research-partner-marketing/" target="_blank" role="button"> Partner Marketing Study <span class="screen-reader-text">External link</span> </a> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </div> </div> <div class="cell small-12 medium-6 large-4 border-top olive-back"> <h4 class="cell-title">Role & Influence</h4> <div> <a class="inline-link left" href="https://foundryco.com/tools-for-marketers/research-role-and-influence/" target="_blank" role="button"> Role & Influence of the Technology Decision-Maker Study <span class="screen-reader-text">External link</span> </a> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </div> </div> <div class="cell small-12 medium-6 large-4 border-top olive-back"> <h4 class="cell-title">Security Priorities</h4> <div> <a class="inline-link left" href="https://foundryco.com/tools-for-marketers/research-security-priorities/" target="" role="button"> Security Priorities Study <span class="screen-reader-text">External link</span> </a> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </div> </div> <div class="cell small-12 medium-6 large-4 border-top olive-back"> <h4 class="cell-title">State of the CIO</h4> <div> <a class="inline-link left" href="https://foundryco.com/research/state-of-the-cio/" target="" role="button"> State of the CIO <span class="screen-reader-text">External link</span> </a> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </div> </div> <div class="cell small-12 medium-6 large-4 border-top olive-back"> <h4 class="cell-title">All research content</h4> <div> <a class="inline-link left" href="https://foundryco.com/tools_type/research/" target="" role="button"> All research content <span class="screen-reader-text">External link</span> </a> <svg width="25" height="14" viewBox="0 0 25 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.0901 7.40793H0.5V6.592H22.0933L17.0228 1.57695L17.6061 1L23.3808 6.71152L23.5 6.99997L23.3775 7.28847L17.6028 13L17.0195 12.423L22.0901 7.40793Z" fill="black" stroke="black"/> </svg> </div> </div> </div> <div class="flex-container flex-dir-column align-middle"> </div> </div> </section> </div> </article> </main> <footer id="colophon" class="site-footer" style="background:#000000;"> <div class="site-info inner-footer"> <nav class="small-12 desktop-footer-nav"><ul id="footer-menu-desktop" class="menu grid-x grid-margin-x"><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-95079 cell small-12 medium-4 large-2" aria-haspopup="true"><a 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