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Web3 and the Metaverse | ISG Advisory | ISG

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</form> </div> </div> </header> <main id="content" role="main"> <div id="BodyPlaceholder_TE527F9F2019_Col00" class="sf_colsIn position-relative space-top-2 bg-darkblue common-header overflow-hidden" data-sf-element="Container" data-placeholder-label="Container"><div id="BodyPlaceholder_TE527F9F2020_Col00" class="sf_colsIn container space-bottom-3 position-relative z-index-2" data-sf-element="Container" data-placeholder-label="Container"><div class="row align-items-center" data-sf-element="Row"> <div id="BodyPlaceholder_TE527F9F2021_Col00" class="sf_colsIn col-md-8 mb-7 mb-md-0 pr-md-9" data-sf-element="Column 1" data-placeholder-label="Headline and intro"> <div > <span class="d-block font-weight-bold text-cap mb-2 text-lt-blue">Advisory</span> <h1 class="mb-4">Web3 &amp; the Metaverse</h1><h4>Avatars. Token Communities. Crypto economies. Define your ambition in the new, connected ecosystem of value with ISG.</h4><!-- <h4>Eliminate technical debt and integrate key technologies into your landscape without sacrificing on costs or stability.</h4> --> </div> </div> </div> </div> <div id="BodyPlaceholder_TE527F9F2068_Col00" class="sf_colsIn side-violator z-index-1" data-sf-element="Container" data-placeholder-label="Container"> <img loading="lazy" class="topbar" src="/images/default-source/resourcepackages/isg2021/svg/components/topbar.svg?sfvrsn=7e14dc31_2" title="TopBar" alt="TopBar" /> <img loading="lazy" class="violator-img" src="/images/default-source/default-album/metaverse-web3-line-art0d22b995f6446a14bdc7ff0200f6f5b0.svg?sfvrsn=466d331_0" title="Technology Modernization" alt="Cloud" /> <img loading="lazy" class="bottombar" src="/images/default-source/resourcepackages/isg2021/svg/components/bottombar.svg?sfvrsn=7f14dc31_2" title="BottomBar" alt="BottomBar" /> </div> </div> <div id="MainPlaceholder_TE527F9F2072_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="MainPlaceholder_TE527F9F2022_Col00" class="sf_colsIn col-12 mb-3 mb-md-0 top-story-slider z-index-4" data-sf-element="Column 1" data-placeholder-label="Top Story"> <div class="top-story mt-n11"> </div><div class="row" data-sf-element="Row"> <div id="MainPlaceholder_C050_Col00" class="sf_colsIn col-lg-10 mb-3 mb-md-0" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="card h-90 bg-lightblue p-md-6" > <div class="card-body"><span class="d-block font-weight-black text-cap mb-2 text-darkblue">Top Story</span> <h3><strong>#MetaverseMonday:</strong> Join Prashant Kelker&rsquo;s Journey into the Metaverse<strong></strong></h3><p><strong></strong>What exactly is Metaverse, and how should your organization approach it? Join this video series as Prashant Kelker, ISG&rsquo;s Chief Strategy Officer, presents you with six stories, detailing the key tech stacks of Web3 and defining the business relevance of Metaverse in your industry.&nbsp;</p><p><a class="btn btn-primary" href="https://youtube.com/playlist?list=PLor3cYVfrd5oT-HurxGYpuRd_ZwwESm0S">Watch Now</a></p></div> </div> </div> </div> </div> </div> </div> <div id="MainPlaceholder_TE527F9F2026_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Main content"><div id="MainPlaceholder_C002_Col00" class="sf_colsIn container space-2" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="MainPlaceholder_C005_Col00" class="sf_colsIn col-lg-6" data-sf-element="Column 1" data-placeholder-label="Column 1"><div class="img-blue-light"> <div class="blue-overlay"></div> <div class="background-img-grayscale" style="background-image:url('/images/default-source/default-album/metaverse-concept.svg?sfvrsn=5665d331_0')"></div> </div> </div> <div id="MainPlaceholder_C005_Col01" class="sf_colsIn col-lg-6" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div > <h2>Define your <strong>Market Opportunity</strong></h2><p><strong>Web 3.0 and the Metaverse will create new market opportunities. Define your company&rsquo;s position now using insights from what the market leaders do.</strong></p><p>Charting new revenue paths and seizing new opportunities has never been more urgent. Web3 and the Metaverse will unlock new possibilities. Web3 is an ecosystem play. Pioneering ideas today will create the leaders of tomorrow. Whether you are defending your market or seeking to be a disrupter, defining a strategy cannot be done in isolation without knowing the marketplace of established and new native players and platforms.</p><p>ISG is privy to the rise of new crypto-native startups and the solutions and offerings of established technology players. Getting to the how of your business plans can be challenging and ISG can help.</p><div class="media py-3"><a class="btn btn-primary" href="/contact-us">Contact Us</a>&nbsp;&nbsp; &nbsp; &nbsp;<a class="btn btn-primary" href="https://ir.isg-one.com/news-market-information/press-releases/news-details/2022/ISG-Launches-Advisory-Business-to-Help-Clients-Explore-and-Prepare-for-Web3-Metaverse-Opportunities/default.aspx">Read Press Release</a></div> </div> </div> </div> <div id="MainPlaceholder_C029_Col00" class="sf_colsIn container space-1" data-sf-element="Container" data-placeholder-label="Container"> </div> <div id="MainPlaceholder_C022_Col00" class="sf_colsIn bg-light space-1" data-sf-element="Container" data-placeholder-label="Container"><div id="MainPlaceholder_C023_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"><div class="row align-items-center" data-sf-element="Row"> <div id="MainPlaceholder_C028_Col00" class="sf_colsIn col-lg-4" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div > <h3 style="text-align:right;">Web3 Tech Stacks, Defined</h3><div class="media py-3"></div> </div> <div > <p style="text-align:right;"><a class="btn btn-dark" href="/docs/default-source/default-document-library/infographic---the-web3-stack-explained-2022-04-25-v1.pdf?sfvrsn=8116d331_0" title="text">Download Infographic</a></p> </div> </div> <div id="MainPlaceholder_C028_Col01" class="sf_colsIn col-lg-2" data-sf-element="Column 2" data-placeholder-label="Column 2"> <img loading="lazy" src="/images/default-source/default-album/magnify-blue.svg?sfvrsn=c247d331_0&amp;MaxWidth=125&amp;MaxHeight=125&amp;ScaleUp=false&amp;Quality=High&amp;Method=ResizeFitToAreaArguments&amp;Signature=B75024257B81E47E63C880C12DA1CC3592EBAFF6" title="magnify blue" alt="magnify blue" width=125 height=125 /> </div> <div id="MainPlaceholder_C028_Col02" class="sf_colsIn col-lg-4" data-sf-element="Column 3" data-placeholder-label="Column 3"> <div > <h3 style="text-align:right;">Web3 Journey, Explained</h3><div class="media py-3"></div> </div> <div > <p style="text-align:right;"><a class="btn btn-dark" href="/docs/default-source/default-document-library/infographic---web3-the-metaverse-how-did-we-get-there-2022-04-25-v1.pdf?sfvrsn=9516d331_0" title="text">Download Infographic</a></p> </div> </div> <div id="MainPlaceholder_C028_Col03" class="sf_colsIn col-lg-2" data-sf-element="Column 4" data-placeholder-label="Column 4"> <img loading="lazy" src="/images/default-source/default-album/future-vision_recolor.svg?sfvrsn=b516d331_0&amp;MaxWidth=125&amp;MaxHeight=125&amp;ScaleUp=false&amp;Quality=High&amp;Method=ResizeFitToAreaArguments&amp;Signature=633F0F83FFE163F09D6F7C40CD6A4BC8791E0EA6" title="future vision small blue" alt="future vision small blue" width=125 height=125 /> </div> </div> </div> </div> <div class="row space-top-2" data-sf-element="Row"> <div id="MainPlaceholder_C019_Col00" class="sf_colsIn col-lg-6" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div > <h2>Build Web3 and Metaverse <strong>Pilots &amp; Partner Ecosystems</strong><br /></h2><p><strong>Benefiting from and leading the Web3 and metaverse space means starting now.</strong> </p><p>But how do you achieve clarity on key questions, such as where to pilot Web3, whether metaverse pilots should be internal or external, and which strategic partners can be trusted to help?&nbsp;Our leading-edge partner ecosystem research, deep sourcing experience and actionable&nbsp;strategies allows us to occupy a unique (and independent!) position between blue-sky business&nbsp;strategists and boots-on-the-ground technology providers. We'll work with you to answer:</p><ul><li>How do we start a pilot in the metaverse/Web3? In what areas?<br /></li><li>Which partners can help us run a pilot?&nbsp;<br /></li><li>What does the Web3 and/or metaverse partner ecosystem look like? What are the new categories being formed?<br /></li><li>Who are the new crypto-native service providers? What services do they offer?<br /></li><li>What are the services being offered in Web3 and the metaverse? What is the maturity of these offerings?<br /></li><li>Are there some leaders who stand out? Who are they?</li></ul> </div> </div> <div id="MainPlaceholder_C019_Col01" class="sf_colsIn col-lg-6" data-sf-element="Column 2" data-placeholder-label="Column 2"><div class="img-blue-light"> <div class="blue-overlay"></div> <div class="background-img-grayscale" style="background-image:url('/images/default-source/default-album/metaverse-store242eb995f6446a14bdc7ff0100f6f5b0.svg?sfvrsn=2d6ad331_0')"></div> </div> </div> </div> </div> <div class="row space-bottom-2" data-sf-element="Row"> <div id="MainPlaceholder_C045_Col00" class="sf_colsIn col-lg-6" data-sf-element="Column 1" data-placeholder-label="Column 1"><div class="img-blue-light"> <div class="blue-overlay"></div> <div class="background-img-grayscale" style="background-image:url('/images/default-source/default-album/metaverse-abstract-portal77d1b995f6446a14bdc7ff0100f6f5b0.png?sfvrsn=7e95d331_0')"></div> </div> </div> <div id="MainPlaceholder_C045_Col01" class="sf_colsIn col-lg-6" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div > <h3>Can ISG Metaverse Advisory aid your Web3 journey?</h3><p>To get you started, ISG helps you explore the business relevance of the metaverse, crypto economies and blockchain. Then we'll work with you to integrate these emerging technologies into your broader transformation initiatives. From assessing the efficacy of your current programs or developing pilot programs to governing your ecosystem to track success, we know how to <strong>derive business value from Web3</strong>.</p><p>Our metaverse advisory focuses on learning and &ldquo;reimagining&rdquo; sessions to help you envision and plan for business opportunities related to the metaverse. The sessions leverage in-depth ISG research to examine next-generation strategies, tools and technologies that will enable you to connect physical worlds with virtual worlds for employees, customers, clients and communities.&nbsp;Whether you need to find the right implementation partners, conduct a strategic re-design of your target operating model or define a metaverse sourcing strategy, ISG can help you separate hype from actionable strategies.<br /></p> </div> </div> </div> </div> <div id="MainPlaceholder_C046_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"><div id="MainPlaceholder_C037_Col00" class="sf_colsIn container space-bottom-2" data-sf-element="Container" data-placeholder-label="Container"> <img loading="lazy" src="/images/default-source/default-album/metaverse-social-networks-virtual-worlds.png?sfvrsn=56d331_0" title="Metaverse-Social-Networks-Virtual-Worlds" alt="Metaverse-Social-Networks-Virtual-Worlds" /> </div> </div> <div id="MainPlaceholder_TE527F9F2002_Col00" class="sf_colsIn gradient-x-three-sm-primary" data-sf-element="Container" data-placeholder-label="Container"><div id="MainPlaceholder_TE527F9F2050_Col00" class="sf_colsIn container space-top-md-2 space-bottom-2 space-bottom-lg-3" data-sf-element="Container" data-placeholder-label="Container"><div class="row mb-5" data-sf-element="Row"> <div id="MainPlaceholder_TE527F9F2051_Col00" class="sf_colsIn col-lg-12" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div > <h2 class="mb-0">Featured Insights</h2> </div> </div> </div> <div class="row mb-5"> <div class="col-12 "> <article class="featured-insight"> <a class="featured-insight-container row" href="https://isg-one.com/advisory/emerging-technology-innovation/web3-metaverse/articles/what-does-the-metaverse-mean-for-the-banking-and-financial-services-industry"> <div class="col-lg-6 col-md-4 pr-md-0 overflow-hidden"> <figure class="position-absolute right-0 z-index-4 h-100 dk" style="top:calc(50% - 200px);"> <svg xmlns="http://www.w3.org/2000/svg" width="180" height="400" viewBox="0 0 90 400" fill="none"> <path d="M132 0H0L120.5 200L0 400H132V0Z" fill="#001638"></path> </svg> </figure> <div class="img-blue-light"> <div class="blue-overlay"></div> <div class="card-img-top featured-insight-img background-img-grayscale" style="background-image: url(/images/default-source/default-album/metaverse-banking-financial-services.tmb-th892-450.jpg?Culture=en&amp;sfvrsn=ae17d031_1);"> </div> </div> </div> <div class="col-lg-6 col-md-8 pl-md-0"> <div class="card-body bg-darkblue h-100"> <h3 class="h5"> What Does the Metaverse Mean for the Banking and Financial Services Industry? </h3> <div> <p>Discover how the metaverse is revolutionizing banking, transforming customer experiences, and creating new financial opportunities. </div> <span class="font-size-1 link font-weight-bold text-lightblue"><u>Learn More</u></span> </div> </div> </a> </article> </div> </div> <div class="row mb-3"> <!-- Blog Card --> <div class="col-lg-3 col-md-6 mb-8 mb-lg-2"> <article class="card h-100 insight-card transition-3d-hover"> <a href="/advisory/emerging-technology-innovation/web3-metaverse/articles/ready-or-not-the-industrial-metaverse-is-here-(and-you-may-already-be-in-it)" > <div class="card-body"> <h3 class="h6"> Ready or Not, the Industrial Metaverse Is Here (and You May Already Be in It) </h3> <span class="font-size-1 link">Learn More <i class="fas fa-angle-right fa-sm ml-1"></i></span> </div> </a> </article> </div> <!-- End Blog Card --> <!-- Blog Card --> <div class="col-lg-3 col-md-6 mb-8 mb-lg-2"> <article class="card h-100 insight-card transition-3d-hover"> <a href="/advisory/emerging-technology-innovation/web3-metaverse/articles/building-for-web3-and-metaverse-from-platforms-to-protocols" > <div class="card-body"> <h3 class="h6"> Building for Web3 and Metaverse: From Platforms to Protocols </h3> <span class="font-size-1 link">Learn More <i class="fas fa-angle-right fa-sm ml-1"></i></span> </div> </a> </article> </div> <!-- End Blog Card --> <!-- Blog Card --> <div class="col-lg-3 col-md-6 mb-8 mb-lg-2"> <article class="card h-100 insight-card transition-3d-hover"> <a href="/advisory/emerging-technology-innovation/web3-metaverse/articles/decentralized-autonomous-organizations-(daos)-the-most-underrated-layer-of-web3" > <div class="card-body"> <h3 class="h6"> Decentralized Autonomous Organizations (DAOs): the Most Underrated Layer of Web3 </h3> <span class="font-size-1 link">Learn More <i class="fas fa-angle-right fa-sm ml-1"></i></span> </div> </a> </article> </div> <!-- End Blog Card --> <!-- Blog Card --> <div class="col-lg-3 col-md-6 mb-8 mb-lg-2"> <article class="card h-100 insight-card transition-3d-hover"> <a href="/advisory/emerging-technology-innovation/web3-metaverse/articles/what-does-the-metaverse-mean-for-the-travel-and-the-hospitality-industry" > <div class="card-body"> <h3 class="h6"> What Does the Metaverse Mean for the Travel and the Hospitality Industry? </h3> <span class="font-size-1 link">Learn More <i class="fas fa-angle-right fa-sm ml-1"></i></span> </div> </a> </article> </div> <!-- End Blog Card --> </div> <div class="position-relative" > <p style="text-align:right;"><a class="btn btn-primary" href="/advisory/web3-metaverse/articles">View All Web3 and Metaverse Insights <em class="fas fa-angle-right fa-sm ml-1"></em></a></p> </div> <div > </div> </div> </div> <div id="MainPlaceholder_TE527F9F2076_Col00" class="sf_colsIn position-relative bg-lightgray pt-10 mt-n10 space-bottom-4 client-stories-container" data-sf-element="Container" data-placeholder-label="Client stories"><div id="MainPlaceholder_TE527F9F2037_Col00" class="sf_colsIn container position-relative z-index-2" data-sf-element="Container" data-placeholder-label="Container"><div id="MainPlaceholder_TE527F9F2038_Col00" class="sf_colsIn ext-white rounded-lg overflow-hidden space-top-2 space-top-lg-1 pl-5 pl-md-0" data-sf-element="Container" data-placeholder-label="Container"><div class="row justify-content-lg-between align-items-lg-center no-gutters" data-sf-element="Row"> <div id="MainPlaceholder_TE527F9F2040_Col00" class="sf_colsIn col-lg-12" data-sf-element="Column 1" data-placeholder-label="Client stories"> <div class="mb-5" > <h2>Client Stories</h2> </div> <div class="d-flex client-story-cards"> </div> </div> </div> </div> </div> </div> <div class="container space-bottom-2"> <div class="card d-block bg-lightblue p-9 bg-star-right mt-n9"> <div class="position-relative z-index-2"> <span class="d-block font-weight-black text-cap mb-2 text-darkblue">Featured Event</span> <h4 class="h4">Xperience Summit (New York)</h4> <h3>Join ISG to hear from the leading customer experience experts as they set the landscape for the year to come.</h3> <p class="date"><time></time></p> <a class="btn btn-primary btn-lg" href="https://xperience.isg-one.com/home" target=&#39;_blank&#39;> Register now </a> </div> </div> </div> <div id="MainPlaceholder_TE527F9F2007_Col00" class="sf_colsIn space-bottom-2 position-relative research-container" data-sf-element="Container" data-placeholder-label="Container"><div id="MainPlaceholder_TE527F9F2008_Col00" class="sf_colsIn container space-2 featured-research" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="MainPlaceholder_TE527F9F2011_Col00" class="sf_colsIn col-lg-4 col-md-5" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div > <h2>ISG Research</h2><p>ISG is a leader in proprietary research, advisory consulting and executive event services focused on market trends and disruptive technologies.</p><p>Get the insight and guidance you need to accelerate growth and create more value.</p><a class="btn btn-primary mb-5" href="/research/provider-research">Learn More</a> </div> </div> <div id="MainPlaceholder_TE527F9F2011_Col01" class="sf_colsIn col-lg-8 col-md-7" data-sf-element="Column 2" data-placeholder-label="Carousel"> <div class="js-slick-carousel slick slick-equal-height slick-gutters-3 slick-center-mode-right slick-center-mode-right-offset" data-hs-slick-carousel-options='{"prevArrow" : "<span class=\" fa fa-arrow-left slick-arrow slick-arrow-primary-white slick-arrow-left rounded-circle ml-sm-n2\"></span>","nextArrow": "<span class=\"fa fa-arrow-right slick-arrow slick-arrow-primary-white slick-arrow-right rounded-circle mr-sm-2 mr-xl-4\"></span>","slidesToShow": 2.5,"infinite": false,"responsive": [{"breakpoint": 1400,"settings": {"slidesToShow": 2}},{"breakpoint": 1080,"settings": {"slidesToShow": 1.5}},{"breakpoint": 992,"settings": {"slidesToShow": 1}}]}'> </div> </div> </div> </div> <div id="MainPlaceholder_C039_Col00" class="sf_colsIn bg-light space-2" data-sf-element="Container" data-placeholder-label="Container"><div id="MainPlaceholder_C040_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"><div class="row align-items-center" data-sf-element="Row"> <div id="MainPlaceholder_C041_Col00" class="sf_colsIn col-lg-3" data-sf-element="Column 1" data-placeholder-label="Column 1"> <img loading="lazy" src="/images/default-source/default-album/magnify-blue.svg?sfvrsn=c247d331_0&amp;MaxWidth=200&amp;MaxHeight=200&amp;ScaleUp=false&amp;Quality=High&amp;Method=ResizeFitToAreaArguments&amp;Signature=9F05F2DC9EDA5FA95E60536F991149489E90FB97" title="future vision_recolor" alt="future vision_recolor" width=200 height=200 /> </div> <div id="MainPlaceholder_C041_Col01" class="sf_colsIn col-lg-9" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div > <h4 style="text-align:left;">Frequently Asked Questions</h4><p style="text-align:left;">Did we miss one of your questions? <a href="/contact-us">Contact us</a>.</p><div class="accordion" id="accordionExample"><div class="card"><div class="card-header" id="heading1"><p class="mb-0"><button class="btn btn-link" type="button" data-toggle="collapse" data-target="#collapse1" aria-expanded="false" aria-controls="collapse1" style="text-align:left;"><strong>1. What is Web3?</strong></button></p></div><div id="collapse1" class="collapse" aria-labelledby="heading1" data-parent="#accordionExample"><div class="card-body"><p style="text-align:left;">A new avatar of the internet has been creeping up on the world. This new internet is the highly decentralized Web3. Web3 is the internet owned by the builders and users, orchestrated with tokens. To fully appreciate the value of Web3 and Metaverse, it is critical to understand how we got here and the journey of web1, web2 and web3. Web1 is the era of READ when it was the time of users and builders; Web2 is the era of WRITE which was ushered in the creation of content en masse; Web3 is the era of OWN, which combines the decentralized, community-governed ethos of Web1 with the advanced, modern functionality of Web2.&nbsp;<a href="/contact-us">Contact us to learn more</a>.</p></div></div></div></div><div class="accordion" id="accordionExample"><div class="card"><div class="card-header" id="heading2"><p class="mb-0"><button class="btn btn-link" type="button" data-toggle="collapse" data-target="#collapse2" aria-expanded="false" aria-controls="collapse2" style="text-align:left;"><strong>2. How should businesses approach Metaverse and Web3 initiatives?</strong> </button></p></div><div id="collapse2" class="collapse" aria-labelledby="heading2" data-parent="#accordionExample"><div class="card-body" style="text-align:left;"><p style="text-align:left;">The Metaverse presents a new era where we connect, work, and shop are at the convergence of physical and digital worlds. Leading businesses are beginning to explore the metaverse and web3 to create brand new experiences and goods to accrue value back to themselves. However, true value can be created only once one understands how the entire Web3/Metaverse tech stack comes together &ndash; and when one appreciates new concepts, like decentralized, autonomous organizations (DAO), NFT, blockchain and DApps. Businesses should go beyond the hype of Web3 and Metaverse to study less known topics like crypto business models and token economies &ndash; and start defining relevance for their particular industry. And then approach the Metaverse with a near-term action by understanding these technology stacks and selecting a few lower-risk opportunities available.&nbsp;<a href="/contact-us">Contact us to learn more</a>.</p></div></div></div></div><div class="accordion" id="accordionExample"><div class="card"><div class="card-header" id="heading3"><p class="mb-0"><button class="btn btn-link" type="button" data-toggle="collapse" data-target="#collapse3" aria-expanded="false" aria-controls="collapse3" style="text-align:left;"><strong>3.</strong><strong> How can ISG help me with my Metaverse and Web3 journey</strong><strong>?</strong></button></p></div><div id="collapse3" class="collapse" aria-labelledby="heading3" data-parent="#accordionExample"><div class="card-body">Our web3 and metaverse advisory pivots around demystifying this emerging internet through learning and reimagination sessions, enabling clients to envision their business opportunities in the metaverse and web3 by going beyond the technology into the emerging business models, and which partners to choose per topic. We also offer guidance for providers and technology platforms to develop the right portfolios and offerings for this emerging space &ndash; as we deeply understand the buy-side of the equation. With the deeper understanding on how to define business relevance of metaverse, crypto economies, and blockchain, ISG can help clients assess the relevance and efficacy of their transformation initiatives, develop a pilot program, define the right capabilities to build in house, find the right implementation partners, define a sourcing strategy, and govern their ecosystem to track success.<br /><br />ISG's web3 and metaverse advisory will be empowered by ISG research, which leverages metaverse market trends, provider ecosystem intelligence, and research on the impact of metaverse across the enterprise&rsquo;s business, people, technology, and risks. It also addresses the solutions for the new sets of challenges on cybersecurity, privacy rights and regulatory compliance presented by the Metaverse and its components. <a href="/contact-us">Contact us</a> to speak with an advisor about our insights.</div></div></div></div> </div> </div> </div> </div> </div> </div> <div id="MainPlaceholder_TE527F9F2009_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"> <div class="container team-cards space-2"> <div class="row d-flex mx-n2 mb-5 pl-lg-10 pr-lg-10"> <div class="col-md-6 col-xl-4"> <h2>Meet our team</h2> </div> <!-- Team Card--> <div class="col-md-6 col-xl-4 mb-3 h-100 transition-3d-hover"> <a href="javascript:;" data-toggle="modal" data-target="#TeamLead"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/prashant-kelker-sq0c41b895f6446a14bdc7ff0300f6f5b0.jpg?sfvrsn=8c8dfa31_6);"></div> <h4 class="mt-2 mb-0 text-black"> Prashant Kelker</h4> <p class="text-black"> President, ISG DACH, and Chief Strategy Officer</p> </a> </div> <!-- Modal --> <div class="modal fade" id="TeamLead" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <!-- Header --> <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div> <!-- End Header --> <!-- Body --> <div class="modal-body"> <!-- User Profile Section --> <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/prashant-kelker-sq0c41b895f6446a14bdc7ff0300f6f5b0.jpg?sfvrsn=8c8dfa31_6);"></div> <!-- Social Networks --> <!--<ul class="list-inline mb-0 mt-5"> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-linkedin"></i> </a> </li> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-twitter"></i> </a> </li> </ul> --> <!-- End Social Networks --> </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Prashant Kelker</h2> </div> <p class="mb-0"><p>Prashant Kelker is President, ISG DACH, and Chief Strategy Officer. A globally recognized thought leader in AI and technology-led transformation, Prashant is shaping the firm&rsquo;s strategic blueprint and bringing together all advisory capabilities to guide clients in the DACH region through the convergence of AI, digital technology and enterprise operating models.</p><p>Previously, as Partner, Americas Consulting, he led the effort to be the first sourcing advisory firm to establish a reference architecture for applied Generative AI with the 2023 ISG State of Applied Generative AI Market Report and played a key role in the development of our highly successful ISG NEXT operating model in 2020. Prashant joined ISG in 2012. </p><p>Before joining ISG, Prashant was a Technology Director at Accenture, where he won and established several new accounts and created digital offerings on mobility and predictive analytics. He earned an MBA from the Indian Institute of Management in Bangalore and a BE in Electronics from Bangalore University in India.</p></p> <a class="btn btn-primary" href="/who-we-are/people/prashant-kelker">View articles by Prashant Kelker</a> </div> </div> </div> </div> <!-- End User Profile Section --> </div> </div> </div> </div> <!-- Team Card--> <div class="col-md-6 col-lg-4 mb-3 h-100 transition-3d-hover person-card"> <a href="javascript:;" data-toggle="modal" data-target="#modal-0"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/azim-shafqat-informal-sq.jpg?sfvrsn=da90cc31_0);"></div> <h4 class="mt-2 mb-0 text-black"> Shafqat Azim</h4> <p class="text-black"> Partner</p> </a> </div> <!-- Modal --> <div class="modal fade" id="modal-0" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <!-- Header --> <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div> <!-- End Header --> <!-- Body --> <div class="modal-body"> <!-- User Profile Section --> <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/azim-shafqat-informal-sq.jpg?sfvrsn=da90cc31_0);"></div> <!-- Social Networks --> <!--<ul class="list-inline mb-0 mt-5"> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-linkedin"></i> </a> </li> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-twitter"></i> </a> </li> </ul>--> <!-- End Social Networks --> </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Shafqat Azim</h2> </div> <p class="mb-0"><p>Shafqat Azim is a Partner in ISG&rsquo;s Digital practice and leads ISG&rsquo;s Technology Modernization, M&amp;A and Global Security practices. He brings more than 30 years of business and IT experience to the firm, including international business management experience in Southeast Asia and Europe. He leverages his personal expertise, experiences and successes, enabled by and ISG&rsquo;s competencies and solutions to help Fortune 1000 global service providers and end client enterprises adopt and scale digital strategies and innovative business/technology models.</p></p> <a class="btn btn-primary" href="/who-we-are/people/shafqat-azim">View articles by Shafqat Azim</a> </div> </div> </div> </div> <!-- End User Profile Section --> </div> </div> </div> </div> <!-- Team Card--> <div class="col-md-6 col-lg-4 mb-3 h-100 transition-3d-hover person-card"> <a href="javascript:;" data-toggle="modal" data-target="#modal-1"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/hoecker-bernie-pic-sq.jpg?sfvrsn=7fdfdd31_4);"></div> <h4 class="mt-2 mb-0 text-black"> Bernie Hoecker</h4> <p class="text-black"> Partner, Enterprise Cloud Transformation Leader</p> </a> </div> <!-- Modal --> <div class="modal fade" id="modal-1" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <!-- Header --> <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div> <!-- End Header --> <!-- Body --> <div class="modal-body"> <!-- User Profile Section --> <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/hoecker-bernie-pic-sq.jpg?sfvrsn=7fdfdd31_4);"></div> <!-- Social Networks --> <!--<ul class="list-inline mb-0 mt-5"> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-linkedin"></i> </a> </li> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-twitter"></i> </a> </li> </ul>--> <!-- End Social Networks --> </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Bernie Hoecker</h2> </div> <p class="mb-0"><p>Bernie Hoecker joined ISG in September 2021. His role is to leverage ISG&rsquo;s core competencies to expand and grow ISG&rsquo;s presence in the cloud market. His focus is to implement a cohesive cloud strategy across the ISG firm that results in incremental revenue and EBITDA growth. This also includes fostering strong relationships with service providers, hyper-scalers, and additional firms in the cloud ecosystem. While at ISG, Bernie successfully delivered value for large and SMB enterprises with a focus on Cloud Operations and IT Modernization. Bernie has also established key relationships with Hyperscalers/CSPs, Global Services Integrators ,and Service Providers to establish a Cloud Partner ecosystem to serve enterprise clients. He has also engaged with clients to evaluate technology strategies and migrations from legacy environments to the cloud. Bernie&rsquo;s client portfolio spans multiple industries and engages clients in the Americas, Europe, and Asia.</p></p> <a class="btn btn-primary" href="/who-we-are/people/bernie-hoecker">View articles by Bernie Hoecker</a> </div> </div> </div> </div> <!-- End User Profile Section --> </div> </div> </div> </div> <!-- Team Card--> <div class="col-md-6 col-lg-4 mb-3 h-100 transition-3d-hover person-card"> <a href="javascript:;" data-toggle="modal" data-target="#modal-2"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/bill-huber-sq.jpg?sfvrsn=2283f831_12);"></div> <h4 class="mt-2 mb-0 text-black"> Bill Huber</h4> <p class="text-black"> Partner, Digital Transformation &amp; Cost Optimization</p> </a> </div> <!-- Modal --> <div class="modal fade" id="modal-2" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <!-- Header --> <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div> <!-- End Header --> <!-- Body --> <div class="modal-body"> <!-- User Profile Section --> <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/bill-huber-sq.jpg?sfvrsn=2283f831_12);"></div> <!-- Social Networks --> <!--<ul class="list-inline mb-0 mt-5"> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-linkedin"></i> </a> </li> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-twitter"></i> </a> </li> </ul>--> <!-- End Social Networks --> </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Bill Huber</h2> </div> <p class="mb-0"><p>Signature traits: Big picture systems thinker and sourcing expert.&nbsp; Transformation and cost optimization-focused.&nbsp; Pragmatic and experienced.</p><p>Bill works with the world&rsquo;s leading companies to identify, implement, and accelerate improved capabilities and better ways of working, and to align and optimize the network of strategic suppliers and partners.&nbsp; These efforts have driven hundreds of millions in savings for his clients.&nbsp;</p><p>Recent projects include helping major manufacturers and healthcare companies to implement broad cost optimization strategies, assisting utilities and medical device companies with their SAP strategies, assisting a leading fashion brand with its IT transformation, eCommerce, and SAP implementation, and working with a global cruise line on negotiation of its reservation and loyalty platform. Prior projects include:</p><ul><li>Leading several global ITO and BPO projects for the leading cereal and snack food company</li><li>Infrastructure outsourcing for a leading regional US Bank</li><li>Implementation of an IT capabilities facility for a low-cost carrier</li></ul><p>Prior to his current position, Bill lead ISG&rsquo;s software advisory practice, lead ISG&rsquo;s healthcare vertical, co-led ISG&rsquo;s BPO practice and was a director in ISG&rsquo;s strategy practice.</p></p> <a class="btn btn-primary" href="/who-we-are/people/bill-huber">View articles by Bill Huber</a> </div> </div> </div> </div> <!-- End User Profile Section --> </div> </div> </div> </div> <!-- Team Card--> <div class="col-md-6 col-lg-4 mb-3 h-100 transition-3d-hover person-card"> <a href="javascript:;" data-toggle="modal" data-target="#modal-3"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/rob-brindley-bio.jpg?sfvrsn=fd17fd31_0);"></div> <h4 class="mt-2 mb-0 text-black"> Rob Brindley</h4> <p class="text-black"> Director</p> </a> </div> <!-- Modal --> <div class="modal fade" id="modal-3" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <!-- Header --> <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div> <!-- End Header --> <!-- Body --> <div class="modal-body"> <!-- User Profile Section --> <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/rob-brindley-bio.jpg?sfvrsn=fd17fd31_0);"></div> <!-- Social Networks --> <!--<ul class="list-inline mb-0 mt-5"> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-linkedin"></i> </a> </li> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-twitter"></i> </a> </li> </ul>--> <!-- End Social Networks --> </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Rob Brindley</h2> </div> <p class="mb-0">Rob leads ISG&rsquo;s Media and Communications team, managing client relationships, developing business and overseeing strategic sourcing engagements. Rob works with clients to develop and implement business process re-engineering, improve service delivery and customer relationship management (CRM), create and implement applications development projects and transition employees and operations to external service providers. A highly knowledgeable ADM and infrastructure professional with more than 30 years of experience, Rob excels in project, program and supply chain management. Rob recently led a transaction effort for a US-based multi-tower engagement in which he helped the company assess its strategy, develop an RFP, manage contract negotiations and transition and establish sourcing management and governance. Rob has been published in&nbsp;<em>Pulse</em>,&nbsp;<em>ComputerWorld</em>,&nbsp;<em>InfoWorld</em>, magazines and contributed to the recent publication of the book&nbsp;<em>Service Automation Robots and the Future of Work.</em></p> <a class="btn btn-primary" href="/who-we-are/people/rob-brindley">View articles by Rob Brindley</a> </div> </div> </div> </div> <!-- End User Profile Section --> </div> </div> </div> </div> <!-- Team Card--> <div class="col-md-6 col-lg-4 mb-3 h-100 transition-3d-hover person-card"> <a href="javascript:;" data-toggle="modal" data-target="#modal-4"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/natarajan-shriram-pic-sq.jpg?sfvrsn=46e1d931_2);"></div> <h4 class="mt-2 mb-0 text-black"> Shriram Natarajan</h4> <p class="text-black"> Director</p> </a> </div> <!-- Modal --> <div class="modal fade" id="modal-4" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <!-- Header --> <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div> <!-- End Header --> <!-- Body --> <div class="modal-body"> <!-- User Profile Section --> <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/natarajan-shriram-pic-sq.jpg?sfvrsn=46e1d931_2);"></div> <!-- Social Networks --> <!--<ul class="list-inline mb-0 mt-5"> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-linkedin"></i> </a> </li> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-twitter"></i> </a> </li> </ul>--> <!-- End Social Networks --> </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Shriram Natarajan</h2> </div> <p class="mb-0">As ISG&rsquo;s Business Transformation team, Shriram brings 25+ years of experience in operational roles, entrepreneurial startups that were instrumental in specifying, architecting, building, and rolling out multi-billion-dollar initiatives in various industry verticals. He offers ISG clients his comprehensive digital imagination and adoption experience for their mission critical initiatives and their innovation ventures.&nbsp;</p> <a class="btn btn-primary" href="/who-we-are/people/shriram-natarajan">View articles by Shriram Natarajan</a> </div> </div> </div> </div> <!-- End User Profile Section --> </div> </div> </div> </div> <!-- Team Card--> <div class="col-md-6 col-lg-4 mb-3 h-100 transition-3d-hover person-card"> <a href="javascript:;" data-toggle="modal" data-target="#modal-5"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/alexandra-classen-sq.jpg?sfvrsn=50e8fa31_0);"></div> <h4 class="mt-2 mb-0 text-black"> Alexandra Classen</h4> <p class="text-black"> Partner, Technology Modernization Solution Lead EMEA</p> </a> </div> <!-- Modal --> <div class="modal fade" id="modal-5" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <!-- Header --> <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div> <!-- End Header --> <!-- Body --> <div class="modal-body"> <!-- User Profile Section --> <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/alexandra-classen-sq.jpg?sfvrsn=50e8fa31_0);"></div> <!-- Social Networks --> <!--<ul class="list-inline mb-0 mt-5"> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-linkedin"></i> </a> </li> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-twitter"></i> </a> </li> </ul>--> <!-- End Social Networks --> </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Alexandra Classen</h2> </div> <p class="mb-0"><p>An expert in strategy and operations, Alexandra works with executives as they face business alignment and cross-provider challenges in increasingly complex integrated multi-sourced services. She brings clients nearly two decades of experience in IT strategy, service integration, design of target operating models and realignment of IT organizations. She works across a variety of industry verticals and has successfully delivered multiple IT strategy and transformation projects. Along with her master&rsquo;s in physics from RWTH Aachen, Alexandra holds certifications in ITIL V2 and V3, Project Management Professional, Certified Information System Auditor, Cobit Basic Practitioner, Cobit 5 Foundation and SAFE.&nbsp; </p></p> <a class="btn btn-primary" href="/who-we-are/people/alexandra-classen">View articles by Alexandra Classen</a> </div> </div> </div> </div> <!-- End User Profile Section --> </div> </div> </div> </div> <!-- Team Card--> <div class="col-md-6 col-lg-4 mb-3 h-100 transition-3d-hover person-card"> <a href="javascript:;" data-toggle="modal" data-target="#modal-6"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/nawathe-anay-pic-sq.jpg?sfvrsn=1cbcd931_2);"></div> <h4 class="mt-2 mb-0 text-black"> Anay Nawathe</h4> <p class="text-black"> Director</p> </a> </div> <!-- Modal --> <div class="modal fade" id="modal-6" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <!-- Header --> <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div> <!-- End Header --> <!-- Body --> <div class="modal-body"> <!-- User Profile Section --> <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/nawathe-anay-pic-sq.jpg?sfvrsn=1cbcd931_2);"></div> <!-- Social Networks --> <!--<ul class="list-inline mb-0 mt-5"> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-linkedin"></i> </a> </li> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-twitter"></i> </a> </li> </ul>--> <!-- End Social Networks --> </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Anay Nawathe</h2> </div> <p class="mb-0">Anay Nawathe is the Cloud &amp; Infrastructure Delivery Lead for North America focused on understanding organizations&rsquo; business needs and providing them with well-informed solutions. Anay collaborates with Enterprises to make their most critical technology decisions throughout ideation, strategy, sourcing, and value realization. Anay has a passion for emerging technologies and enables clients to effectively utilize tech solutions and innovate in their organizations.&nbsp;</p> <a class="btn btn-primary" href="/who-we-are/people/anay-nawathe">View articles by Anay Nawathe</a> </div> </div> </div> </div> <!-- End User Profile Section --> </div> </div> </div> </div> </div> </div> </div> </main> <div id="CTAFormPlaceholder_TFF7FD39E032_Col00" class="sf_colsIn bg-blue z-index-2 position-relative overflow-hidden" data-sf-element="Container" data-placeholder-label="Container"><div id="CTAFormPlaceholder_TFF7FD39E033_Col00" class="sf_colsIn container space-1" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="CTAFormPlaceholder_TFF7FD39E034_Col00" class="sf_colsIn col-lg-4" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="pr-md-9 mt-3" > <h2 class="h6">Do you have a question, comment or suggestion?</h2> </div> </div> <div id="CTAFormPlaceholder_TFF7FD39E034_Col01" class="sf_colsIn col-lg-5 offset-lg-3 align-items-center d-flex flex-column" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div class="contact-bar" > <img src="https://isg-stg.sitefinity.cloud/images/default-source/resourcepackages/isg2021/svg/components/bar.svg" alt="Bar" class="w-100" title="Bar" data-displaymode="Original" /> </div> <form class="js-validate w-80 mt-n2 mb-1 ml-lg-auto" action="/contact-us" method="get" novalidate="novalidate"> <div class="input-group w-100"> <input type="hidden" class="contact-cta form-control" name="Web_Page_Referrer__c"> <div class="input-group-append w-100"> <button type="submit" class="contact-btn btn btn-block btn-teal px-4" formaction="/contact-us">Contact Us</button> </div> </div> </form> </div> </div> </div> </div> <footer class="bg-dark position-relative z-index-2"> <div id="FooterPlaceholder_TFF7FD39E004_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Footer"><div id="FooterPlaceholder_TFF7FD39E005_Col00" class="sf_colsIn space-top-2 space-bottom-1 space-bottom-lg-2" data-sf-element="Container" data-placeholder-label="Footer Top"><div class="row justify-content-lg-between" data-sf-element="Row"> <div id="FooterPlaceholder_TFF7FD39E006_Col00" class="sf_colsIn col-lg-3 ml-lg-auto mb-5 mb-lg-0" data-sf-element="Column 1" data-placeholder-label="Logo and info"> <div > <a href="/" class="d-block isg-logo" data-sf-ec-immutable=""><span class="visually-hidden text-white">ISG</span></a> </div> </div> <div id="FooterPlaceholder_TFF7FD39E006_Col01" class="sf_colsIn ol-6 col-md-3 col-lg mb-5 mb-lg-0" data-sf-element="Column 2" data-placeholder-label="Secondary navigation"> <div class="text-white" > <p><strong>Company</strong></p> </div> <ul class="nav nav-sm nav-x-0 nav-white flex-column" role="navigation" aria-label="Additional" tabindex="-1"> <li class="nav-item"> <a class="nav-link " href="/about-us" target="_self">About Us </a> </li> <li class="nav-item"> <a class="nav-link " href="/careers" target="_self">Careers </a> </li> <li class="nav-item"> <a class="nav-link " href="/investors" target="_self">Investors </a> </li> <li class="nav-item"> <a class="nav-link " href="/who-we-are/leadership-team" target="_self">Leadership Team </a> </li> <li class="nav-item"> <a class="nav-link " href="/newsroom" target="_self">Newsroom </a> </li> </ul> </div> <div id="FooterPlaceholder_TFF7FD39E006_Col02" class="sf_colsIn col-6 col-md-3 col-lg mb-5 mb-lg-0" data-sf-element="Column 3" data-placeholder-label="Secondary navigation"> <div class="text-white" > <p><strong>ISG</strong></p> </div> <ul class="nav nav-sm nav-x-0 nav-white flex-column" role="navigation" aria-label="Additional" tabindex="-1"> <li class="nav-item"> <a class="nav-link " href="/platforms/isg-governx" target="_self">ISG GovernX&#174; 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