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Find success stories, strategies, and tools to help make your marketing plan a success.</p> </div> </header> </div> <div class="ct-container" data-vertical-spacing="top:bottom"> <section > <div class="entries" data-archive="default" data-layout="grid" data-cards="simple" ><article class="entry-card card-content post-24599 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-authors tag-readers" ><a class="ct-media-container" href="https://blog.lulu.com/book-description/" aria-label="How to Write a Compelling Book Description " tabindex="-1"><img width="768" height="432" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?fit=768%2C432&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="Book Description Blog graphic" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?resize=100%2C56&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?resize=768%2C432&ssl=1 768w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="32046" data-permalink="https://blog.lulu.com/book-description/book-description-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="book-description-blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?fit=100%2C56&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?fit=889%2C500&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/book-description/" rel="bookmark">How to Write a Compelling Book Description </a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">Writing a powerful book description will help you sell your book. Just like a cover and title, the book's description is an important marketing tool.</div></article><article class="entry-card card-content post-45105 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-guest-blog tag-lead-generation" ><a class="ct-media-container" href="https://blog.lulu.com/automated-funnels-for-authors/" aria-label="Demystifying Automated Funnels for Authors" tabindex="-1"><img width="768" height="404" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/110724-LevelUp-GuestPost-FB-Blog.png?fit=768%2C404&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="Learn more about Level Up Creators and how to maximize your content" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/110724-LevelUp-GuestPost-FB-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/110724-LevelUp-GuestPost-FB-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/110724-LevelUp-GuestPost-FB-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/110724-LevelUp-GuestPost-FB-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/110724-LevelUp-GuestPost-FB-Blog.png?resize=768%2C404&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/110724-LevelUp-GuestPost-FB-Blog.png?resize=150%2C79&ssl=1 150w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="45147" data-permalink="https://blog.lulu.com/automated-funnels-for-authors/110724-levelup-guestpost-fb-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/110724-LevelUp-GuestPost-FB-Blog.png?fit=1200%2C631&ssl=1" data-orig-size="1200,631" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="110724-LevelUp-GuestPost-FB-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/110724-LevelUp-GuestPost-FB-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/110724-LevelUp-GuestPost-FB-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/automated-funnels-for-authors/" rel="bookmark">Demystifying Automated Funnels for Authors</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/guest-blog/" title="Posts by Guest Author" rel="author" itemprop="url"><span itemprop="name">Guest Author</span></a></li></ul><div class="entry-excerpt">Learn Amanda Northcutt’s strategies for leveling up your author business, by building effective and automated funnels to reach more readers. </div></article><article class="entry-card card-content post-45128 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-order-import-tool tag-self-publishing" ><a class="ct-media-container" href="https://blog.lulu.com/managing-your-book-launch/" aria-label="Managing Your Presales, Crowdfunding, and Book Launch" tabindex="-1"><img width="768" height="404" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/100224-BookLaunch-FB-Blog.png?fit=768%2C404&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="Managing your next book launch or crowdfunding campaign" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/100224-BookLaunch-FB-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/100224-BookLaunch-FB-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/100224-BookLaunch-FB-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/100224-BookLaunch-FB-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/100224-BookLaunch-FB-Blog.png?resize=768%2C404&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/100224-BookLaunch-FB-Blog.png?resize=150%2C79&ssl=1 150w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="45143" data-permalink="https://blog.lulu.com/managing-your-book-launch/100224-booklaunch-fb-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/100224-BookLaunch-FB-Blog.png?fit=1200%2C631&ssl=1" data-orig-size="1200,631" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="100224-BookLaunch-FB-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/100224-BookLaunch-FB-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/10/100224-BookLaunch-FB-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/managing-your-book-launch/" rel="bookmark">Managing Your Presales, Crowdfunding, and Book Launch</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">Self-published authors must plan their book launch: start early, target your audience, and use tools like Lulu's Order Import to maximize sales.</div></article><article class="entry-card card-content post-44690 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-guest-blog" ><a class="ct-media-container" href="https://blog.lulu.com/how-to-turn-your-book-into-a-quiz/" aria-label="How to Turn Your Book into a Quiz" tabindex="-1"><img width="768" height="404" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/08/081424-TryInteract-GuestPost-FB-Blog.png?fit=768%2C404&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="Learn about using a quiz to grow your audience from the team at TryInteract" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/08/081424-TryInteract-GuestPost-FB-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/08/081424-TryInteract-GuestPost-FB-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/08/081424-TryInteract-GuestPost-FB-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/08/081424-TryInteract-GuestPost-FB-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/08/081424-TryInteract-GuestPost-FB-Blog.png?resize=768%2C404&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/08/081424-TryInteract-GuestPost-FB-Blog.png?resize=150%2C79&ssl=1 150w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="44692" data-permalink="https://blog.lulu.com/how-to-turn-your-book-into-a-quiz/081424-tryinteract-guestpost-fb-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/08/081424-TryInteract-GuestPost-FB-Blog.png?fit=1200%2C631&ssl=1" data-orig-size="1200,631" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="081424-TryInteract-GuestPost-FB-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/08/081424-TryInteract-GuestPost-FB-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/08/081424-TryInteract-GuestPost-FB-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/how-to-turn-your-book-into-a-quiz/" rel="bookmark">How to Turn Your Book into a Quiz</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/guest-blog/" title="Posts by Guest Author" rel="author" itemprop="url"><span itemprop="name">Guest Author</span></a></li></ul><div class="entry-excerpt">Using InteractAI, you can easily turn your book into an interactive quiz to build your email list, engage readers, and personalize marketing efforts.</div></article><article class="entry-card card-content post-12345 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-authors tag-self-publishing tag-writing" ><a class="ct-media-container" href="https://blog.lulu.com/economics-of-self-publishing/" aria-label="Economics of Self-Publishing: Costs and Value" tabindex="-1"><img width="768" height="432" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072020-EconomicsSelfPublishing-Blog.png?fit=768%2C432&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="The economics of self-publishing blog graphic" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072020-EconomicsSelfPublishing-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072020-EconomicsSelfPublishing-Blog.png?resize=768%2C432&ssl=1 768w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="25725" data-permalink="https://blog.lulu.com/economics-of-self-publishing/072020-economicsselfpublishing-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072020-EconomicsSelfPublishing-Blog.png?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="072020-EconomicsSelfPublishing-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072020-EconomicsSelfPublishing-Blog.png?fit=500%2C281&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072020-EconomicsSelfPublishing-Blog.png?fit=889%2C500&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/economics-of-self-publishing/" rel="bookmark">Economics of Self-Publishing: Costs and Value</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">At Lulu, we spend a lot of time looking at data. This leads to some great insights into the economics of self-publishing we want to share.</div></article><article class="entry-card card-content post-44352 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-authors tag-content-creator tag-selling" ><a class="ct-media-container" href="https://blog.lulu.com/turn-followers-into-super-fans/" aria-label="How to Turn Casual Followers into Dedicated Super Fans" tabindex="-1"><img width="768" height="404" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-SuperFans-FB-Blog.png?fit=768%2C404&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="Learn more about turning your followers into Super Fans!" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-SuperFans-FB-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-SuperFans-FB-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-SuperFans-FB-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-SuperFans-FB-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-SuperFans-FB-Blog.png?resize=768%2C404&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-SuperFans-FB-Blog.png?resize=600%2C316&ssl=1 600w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-SuperFans-FB-Blog.png?resize=150%2C79&ssl=1 150w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="44315" data-permalink="https://blog.lulu.com/061724-superfans-fb-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-SuperFans-FB-Blog.png?fit=1200%2C631&ssl=1" data-orig-size="1200,631" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="061724-SuperFans-FB-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-SuperFans-FB-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-SuperFans-FB-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/turn-followers-into-super-fans/" rel="bookmark">How to Turn Casual Followers into Dedicated Super Fans</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/lauren_lulu/" title="Posts by Lauren V" rel="author" itemprop="url"><span itemprop="name">Lauren V</span></a></li></ul><div class="entry-excerpt">Learn how to turn casual followers and one-time buyers into dedicated superfans who will support your brand in the long run.</div></article><article class="entry-card card-content post-44290 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-authors tag-public-relations" ><a class="ct-media-container" href="https://blog.lulu.com/public-relations-tips-for-authors/" aria-label="How to Earn Media Attention: Essential PR Tips for Authors" tabindex="-1"><img width="768" height="404" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-PRforAuthors-FB-Blog.png?fit=768%2C404&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="Learn how to use Public Relations (PR) to your advantage as an author and creator" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-PRforAuthors-FB-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-PRforAuthors-FB-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-PRforAuthors-FB-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-PRforAuthors-FB-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-PRforAuthors-FB-Blog.png?resize=768%2C404&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-PRforAuthors-FB-Blog.png?resize=600%2C316&ssl=1 600w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-PRforAuthors-FB-Blog.png?resize=150%2C79&ssl=1 150w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="44295" data-permalink="https://blog.lulu.com/public-relations-tips-for-authors/061724-prforauthors-fb-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-PRforAuthors-FB-Blog.png?fit=1200%2C631&ssl=1" data-orig-size="1200,631" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="061724-PRforAuthors-FB-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-PRforAuthors-FB-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/061724-PRforAuthors-FB-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/public-relations-tips-for-authors/" rel="bookmark">How to Earn Media Attention: Essential PR Tips for Authors</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/sarahlulu/" title="Posts by Sarah G" rel="author" itemprop="url"><span itemprop="name">Sarah G</span></a></li></ul><div class="entry-excerpt">Discover essential PR tips for new authors to gain media attention, including press releases, book signings, and podcast appearances. Achieve your publicity goals!</div></article><article class="entry-card card-content post-44273 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-selling tag-seo" ><a class="ct-media-container" href="https://blog.lulu.com/paid-search-ads/" aria-label="Boost Book Sales with Paid Search Ads" tabindex="-1"><img width="768" height="404" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/060724-BoostBookSales-FB-Blog.png?fit=768%2C404&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="Lulu's Guide to Paid Search using Google Ads and more" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/060724-BoostBookSales-FB-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/060724-BoostBookSales-FB-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/060724-BoostBookSales-FB-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/060724-BoostBookSales-FB-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/060724-BoostBookSales-FB-Blog.png?resize=768%2C404&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/060724-BoostBookSales-FB-Blog.png?resize=600%2C316&ssl=1 600w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/060724-BoostBookSales-FB-Blog.png?resize=150%2C79&ssl=1 150w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="44272" data-permalink="https://blog.lulu.com/060724-boostbooksales-fb-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/060724-BoostBookSales-FB-Blog.png?fit=1200%2C631&ssl=1" data-orig-size="1200,631" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="060724-BoostBookSales-FB-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/060724-BoostBookSales-FB-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/06/060724-BoostBookSales-FB-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/paid-search-ads/" rel="bookmark">Boost Book Sales with Paid Search Ads</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">Learn how to research, write, and optimize paid search with Google Ads and more to promote your books and reach new readers.</div></article><article class="entry-card card-content post-44101 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-authors tag-content-creator tag-readers" ><a class="ct-media-container" href="https://blog.lulu.com/target-audience/" aria-label="How to Find Your Target Audience" tabindex="-1"><img width="768" height="404" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/05/050224-TargetAudience-Blog.png?fit=768%2C404&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="How to find your target audience from Lulu's blog" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/05/050224-TargetAudience-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/05/050224-TargetAudience-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/05/050224-TargetAudience-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/05/050224-TargetAudience-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/05/050224-TargetAudience-Blog.png?resize=768%2C404&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/05/050224-TargetAudience-Blog.png?resize=600%2C316&ssl=1 600w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/05/050224-TargetAudience-Blog.png?resize=150%2C79&ssl=1 150w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="44133" data-permalink="https://blog.lulu.com/target-audience/050224-targetaudience-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/05/050224-TargetAudience-Blog.png?fit=1200%2C631&ssl=1" data-orig-size="1200,631" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="050224-TargetAudience-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/05/050224-TargetAudience-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/05/050224-TargetAudience-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/target-audience/" rel="bookmark">How to Find Your Target Audience</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">Identify and engage your target audience with effective strategies. Learn how to find and understand your audience to turn casual readers into loyal fans.</div></article><article class="entry-card card-content post-12503 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-authors tag-books tag-self-publishing tag-selling tag-social-media" ><a class="ct-media-container" href="https://blog.lulu.com/book-marketing/" aria-label="Complete Book Marketing Plan for Creators and Authors" tabindex="-1"><img width="768" height="403" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/020124-BookMarketing-Blog-1.png?fit=768%2C403&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="Marketing Toolbox Guide Blog Header Image" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/020124-BookMarketing-Blog-1.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/020124-BookMarketing-Blog-1.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/020124-BookMarketing-Blog-1.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/020124-BookMarketing-Blog-1.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/020124-BookMarketing-Blog-1.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="43560" data-permalink="https://blog.lulu.com/020124-bookmarketing-blog-1/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/020124-BookMarketing-Blog-1.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="020124-BookMarketing-Blog (1)" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/020124-BookMarketing-Blog-1.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/020124-BookMarketing-Blog-1.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/book-marketing/" rel="bookmark">Complete Book Marketing Plan for Creators and Authors</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">Jump into promoting and selling with Lulu's book marketing plan and guide! This guide includes tools and strategies to sell your books.</div></article><article class="entry-card card-content post-43479 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-content-creator tag-generative-ai" ><a class="ct-media-container" href="https://blog.lulu.com/using-custom-ais/" aria-label="Using Custom AIs to Grow Your Content Business" tabindex="-1"><img width="768" height="403" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/013124-ChatGPT-Store-Blog.png?fit=768%2C403&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="Learn about Custom GPTs from OpenAI - blog graphic header" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/013124-ChatGPT-Store-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/013124-ChatGPT-Store-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/013124-ChatGPT-Store-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/013124-ChatGPT-Store-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/013124-ChatGPT-Store-Blog.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="43510" data-permalink="https://blog.lulu.com/using-custom-ais/013124-chatgpt-store-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/013124-ChatGPT-Store-Blog.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="013124-ChatGPT-Store-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/013124-ChatGPT-Store-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/02/013124-ChatGPT-Store-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/using-custom-ais/" rel="bookmark">Using Custom AIs to Grow Your Content Business</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">Learn how creators can utilize the newest AI tools to streamline their content creation and marketing.</div></article><article class="entry-card card-content post-43378 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-content-creator tag-creator-economy tag-events" ><a class="ct-media-container" href="https://blog.lulu.com/why-creator-events-are-a-must-for-creators-entrepreneurs/" aria-label="Why Creator Events Are a Must for Creators & Entrepreneurs" tabindex="-1"><img width="768" height="403" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/013024-AttendCreatorEvents-Blog.png?fit=768%2C403&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog graphic for creator events post" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/013024-AttendCreatorEvents-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/013024-AttendCreatorEvents-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/013024-AttendCreatorEvents-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/013024-AttendCreatorEvents-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/013024-AttendCreatorEvents-Blog.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="43477" data-permalink="https://blog.lulu.com/why-creator-events-are-a-must-for-creators-entrepreneurs/013024-attendcreatorevents-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/013024-AttendCreatorEvents-Blog.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="013024-AttendCreatorEvents-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/013024-AttendCreatorEvents-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/013024-AttendCreatorEvents-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/why-creator-events-are-a-must-for-creators-entrepreneurs/" rel="bookmark">Why Creator Events Are a Must for Creators & Entrepreneurs</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">Step into the world of 2024's creator events. Learn why events are essential investments for any serious content entrepreneur.</div></article><article class="entry-card card-content post-43363 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-authors tag-content-creator tag-readers tag-selling" ><a class="ct-media-container" href="https://blog.lulu.com/reader-personas/" aria-label="Building Effective Reader Personas for Authors and Creators" tabindex="-1"><img width="768" height="403" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/011024-ReaderPersonas-Blog.png?fit=768%2C403&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="Creating and using Reader Personas - blog post graphic header" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/011024-ReaderPersonas-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/011024-ReaderPersonas-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/011024-ReaderPersonas-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/011024-ReaderPersonas-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/011024-ReaderPersonas-Blog.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="43369" data-permalink="https://blog.lulu.com/reader-personas/011024-readerpersonas-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/011024-ReaderPersonas-Blog.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="011024-ReaderPersonas-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/011024-ReaderPersonas-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/011024-ReaderPersonas-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/reader-personas/" rel="bookmark">Building Effective Reader Personas for Authors and Creators</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">Learn to create detailed reader personas using demographics and generative AI. Then put your new personas to work growing your creator business!</div></article><article class="entry-card card-content post-7628 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-childrens-book tag-self-publishing" ><a class="ct-media-container" href="https://blog.lulu.com/how-to-market-childrens-books/" aria-label="How to Market Children’s Books: From Target Reader to Ideal Customer" tabindex="-1"><img width="768" height="403" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/07/102523-MarketChildrensBooks-Blog.png?fit=768%2C403&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="How To Market Children’s Books: From Target Reader to Ideal Customer - Blog header graphic" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/07/102523-MarketChildrensBooks-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/07/102523-MarketChildrensBooks-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/07/102523-MarketChildrensBooks-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/07/102523-MarketChildrensBooks-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/07/102523-MarketChildrensBooks-Blog.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="41407" data-permalink="https://blog.lulu.com/how-to-market-childrens-books/102523-marketchildrensbooks-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/07/102523-MarketChildrensBooks-Blog.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="102523-MarketChildrensBooks-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/07/102523-MarketChildrensBooks-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/07/102523-MarketChildrensBooks-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/how-to-market-childrens-books/" rel="bookmark">How to Market Children’s Books: From Target Reader to Ideal Customer</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">Marketing a children's book presents a unique challenge; finding a way to promote yourself to the parents while also engaging the kids with your story.</div></article><article class="entry-card card-content post-41874 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-authors tag-self-publishing tag-serial-fiction" ><a class="ct-media-container" href="https://blog.lulu.com/marketing-serial-fiction/" aria-label="Mastering Marketing Strategies for Your Serialized Fiction" tabindex="-1"><img width="768" height="403" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/10/102023-MarketSerialFiction-Blog-1.png?fit=768%2C403&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="Guide to marketing Serial Fiction - Blog header graphic" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/10/102023-MarketSerialFiction-Blog-1.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/10/102023-MarketSerialFiction-Blog-1.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/10/102023-MarketSerialFiction-Blog-1.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/10/102023-MarketSerialFiction-Blog-1.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/10/102023-MarketSerialFiction-Blog-1.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="41878" data-permalink="https://blog.lulu.com/marketing-serial-fiction/102023-marketserialfiction-blog-1/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/10/102023-MarketSerialFiction-Blog-1.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="102023-MarketSerialFiction-Blog (1)" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/10/102023-MarketSerialFiction-Blog-1.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/10/102023-MarketSerialFiction-Blog-1.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/marketing-serial-fiction/" rel="bookmark">Mastering Marketing Strategies for Your Serialized Fiction</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">Serialized fiction is popular due to reader demand and creator income. Effective marketing targets mobile readers and utilizes subscription models.</div></article><article class="entry-card card-content post-7621 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-authors tag-self-publishing tag-serial-fiction" ><a class="ct-media-container" href="https://blog.lulu.com/how-to-market-mysteries-thrillers/" aria-label="A Novelist’s Guide to Marketing Your Mystery Book" tabindex="-1"><img width="768" height="403" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/081223-MarketMystery-Blog.png?fit=768%2C403&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="A Novelist's Guide to Marketing Your Mystery Book - Blog header graphic" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/081223-MarketMystery-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/081223-MarketMystery-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/081223-MarketMystery-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/081223-MarketMystery-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/081223-MarketMystery-Blog.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="41458" data-permalink="https://blog.lulu.com/how-to-market-romance-novels/081223-marketmystery-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/081223-MarketMystery-Blog.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="081223-MarketMystery-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/081223-MarketMystery-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/081223-MarketMystery-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/how-to-market-mysteries-thrillers/" rel="bookmark">A Novelist’s Guide to Marketing Your Mystery Book</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">Mysteries and thrillers fill a very specific niche of avid readers. Learn more about finding those readers and connecting with them to sell more books!</div></article><article class="entry-card card-content post-7522 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-authors tag-self-publishing tag-serial-fiction" ><a class="ct-media-container" href="https://blog.lulu.com/how-to-market-romance-novels/" aria-label="How to Market Your Romance Novel: Strategies for Authors" tabindex="-1"><img width="768" height="403" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/092823-RomanceNovel-Blog.png?fit=768%2C403&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="How to Market Your Romance Novel: Strategies for Authors - Blog header graphic" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/092823-RomanceNovel-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/092823-RomanceNovel-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/092823-RomanceNovel-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/092823-RomanceNovel-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/092823-RomanceNovel-Blog.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="41459" data-permalink="https://blog.lulu.com/how-to-market-romance-novels/092823-romancenovel-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/092823-RomanceNovel-Blog.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="092823-RomanceNovel-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/092823-RomanceNovel-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2012/06/092823-RomanceNovel-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/how-to-market-romance-novels/" rel="bookmark">How to Market Your Romance Novel: Strategies for Authors</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">Unlock the secrets to marketing your romance novel with this guide. From building your author brand to targeting the right audience, get expert tips to turn your love story into a bestseller.</div></article><article class="entry-card card-content post-41865 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-content-creator tag-creator-economy tag-seo" ><a class="ct-media-container" href="https://blog.lulu.com/keyword-research/" aria-label="SEO for Writers: A Deep Dive Into Keyword Research and Analysis" tabindex="-1"><img width="768" height="403" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/11/092023-KeywordSearch-Blog.png?fit=768%2C403&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="SEO for Writers: A Deep Dive Into Keyword Research and Analysis - blog header graphic" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/11/092023-KeywordSearch-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/11/092023-KeywordSearch-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/11/092023-KeywordSearch-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/11/092023-KeywordSearch-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/11/092023-KeywordSearch-Blog.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="41866" data-permalink="https://blog.lulu.com/keyword-research/092023-keywordsearch-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/11/092023-KeywordSearch-Blog.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="092023-KeywordSearch-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/11/092023-KeywordSearch-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/11/092023-KeywordSearch-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/keyword-research/" rel="bookmark">SEO for Writers: A Deep Dive Into Keyword Research and Analysis</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">Unlock SEO secrets for keyword research and learn to distinguish individual vs. long-tail keywords, conduct competitor analysis, and boost your content's search engine ranking. </div></article><article class="entry-card card-content post-39611 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-content-creator tag-creator-economy tag-entrepreneurs tag-selling" ><a class="ct-media-container" href="https://blog.lulu.com/how-to-convince-readers-to-buy-books-directly-from-you/" aria-label="How To Convince Readers To Buy Books Directly From You" tabindex="-1"><img width="768" height="403" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/082823-ValueSellingDirect-Blog.png?fit=768%2C403&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="Learn the reasons you should consider selling directly to your audience" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/082823-ValueSellingDirect-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/082823-ValueSellingDirect-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/082823-ValueSellingDirect-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/082823-ValueSellingDirect-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/082823-ValueSellingDirect-Blog.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="39613" data-permalink="https://blog.lulu.com/how-to-convince-readers-to-buy-books-directly-from-you/082823-valuesellingdirect-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/082823-ValueSellingDirect-Blog.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="082823-ValueSellingDirect-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/082823-ValueSellingDirect-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/082823-ValueSellingDirect-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/how-to-convince-readers-to-buy-books-directly-from-you/" rel="bookmark">How To Convince Readers To Buy Books Directly From You</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/kristenlulu/" title="Posts by Kristen M" rel="author" itemprop="url"><span itemprop="name">Kristen M</span></a></li></ul><div class="entry-excerpt">Learn how to take control of your business with direct-to-consumer sales. Retain customer data, build stronger connections, and maximize profits.</div></article><article class="entry-card card-content post-39385 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-creator-economy tag-readers tag-selling" ><a class="ct-media-container" href="https://blog.lulu.com/calls-to-action/" aria-label="How To Drive Reader Engagement and Sales With Effective Calls to Action" tabindex="-1"><img width="768" height="403" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/071923-CTAsForAuthors-Blog.png?fit=768%2C403&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="What is a call to action? This blog helps you understand this marketing device." loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/071923-CTAsForAuthors-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/071923-CTAsForAuthors-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/071923-CTAsForAuthors-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/071923-CTAsForAuthors-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/071923-CTAsForAuthors-Blog.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="39396" data-permalink="https://blog.lulu.com/calls-to-action/071923-ctasforauthors-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/071923-CTAsForAuthors-Blog.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="071923-CTAsForAuthors-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/071923-CTAsForAuthors-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/071923-CTAsForAuthors-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/calls-to-action/" rel="bookmark">How To Drive Reader Engagement and Sales With Effective Calls to Action</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url"><span itemprop="name">Paul H</span></a></li></ul><div class="entry-excerpt">Calls to Action (CTAs) play a pivotal role in marketing. This article uses examples to illustrate the kinds of CTAs that engage potential readers, drive sales, downloads, and subscriptions.</div></article><article class="entry-card card-content post-39361 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-authors tag-sm101 tag-social-media" ><a class="ct-media-container" href="https://blog.lulu.com/youtube-for-authors/" aria-label="Social Media 101: YouTube For Authors" tabindex="-1"><img width="768" height="403" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/070723-SocialMedia101-YoutTube-Blog.png?fit=768%2C403&ssl=1" class="attachment-medium_large size-medium_large wp-post-image" alt="Learn how to use YouTube to grow your author business" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/070723-SocialMedia101-YoutTube-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/070723-SocialMedia101-YoutTube-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/070723-SocialMedia101-YoutTube-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/070723-SocialMedia101-YoutTube-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/070723-SocialMedia101-YoutTube-Blog.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 768px) 100vw, 768px" data-attachment-id="39363" data-permalink="https://blog.lulu.com/youtube-for-authors/070723-socialmedia101-youttube-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/070723-SocialMedia101-YoutTube-Blog.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="070723-SocialMedia101-YoutTube-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/070723-SocialMedia101-YoutTube-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/07/070723-SocialMedia101-YoutTube-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></a><h2 class="entry-title"><a href="https://blog.lulu.com/youtube-for-authors/" rel="bookmark">Social Media 101: YouTube For Authors</a></h2><ul class="entry-meta" data-type="simple:slash" data-id="9zKgKI" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a class="ct-meta-element-author" href="https://blog.lulu.com/author/chelsea_lulu/" title="Posts by Chelsea B" rel="author" itemprop="url"><span itemprop="name">Chelsea B</span></a></li></ul><div class="entry-excerpt">Learn how to use YouTube to grow your content business and find a new audience. 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