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style="font-size:22px;font-weight:300; border: 1px solid #bbb; padding: 8px 16px; display: inline-block; margin: 0 auto 18px auto; line-height: 100%; color: #999"><span style="border-right: 1px solid #999;">Wednesday, April 23, 2025  </span>  9:45 a.m.–10:30 a.m. PT</div><h1 style="padding-top:0;margin-top:0;">Leveraging Social Media During a Critical Incident</h1></div> </header>  <section> <div class="main-content" style="padding-top:0;"> <div class="container main-content-inner">  <div class="col-md-7"> <script> var socialLikesButtons = { linkedin: { counterUrl: 'http://www.linkedin.com/countserv/count/share?url={url}', counter: function(jsonUrl, deferred) { var options = socialLikesButtons.linkedin; if (!options._) { options._ = {}; if (!window.IN) window.IN = {Tags: {}}; window.IN.Tags.Share = { handleCount: function(params) { var jsonUrl = options.counterUrl.replace(/{url}/g, encodeURIComponent(params.url)); options._[jsonUrl].resolve(params.count); } }; } options._[jsonUrl] = 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Share it!</b></p> <div class="social-likes social-likes_flat" data-url="https://socialmediastrategiessummit.com/first-responders-2025/summit/agenda-at-a-glance/day-one/945-a.m.1030-a.m.-pt.html" data-title="9:45 a.m.–10:30 a.m. PT" style="margin-bottom: 12px;"> <div class="facebook" title="Share link on Facebook">Facebook</div> <div class="linkedin" title="Share on LinkedIn">LinkedIn</div> <div class="twitter" data-via="https://socialmediastrategiessummit.com/first-responders-2025/summit/agenda-at-a-glance/day-one/945-a.m.1030-a.m.-pt.html" data-related="descdddd" title="Share link on Twitter">Twitter</div> </div> <p>During a crisis or critical incident, social media is a valuable tool for quickly getting critical information to the right people. This panel will walk through best practices to ensure your team is equipped with the right protocols to help you support your community during a critical incident through coordinated, collaborative communications on your social channels. </p> <p><strong>Discussion topics include:</strong></p> <ul> <li aria-level="1">What your agency can do now to prepare for a critical incident</li> <li aria-level="1">What can be done with little resources and manpower to prepare and manage a critical incident</li> <li aria-level="1">When to resume normal messaging after a critical incident</li> <li aria-level="1">Deciding who will manage communications, where and when they will happen, and how they will be monitored</li> <li aria-level="1">Understanding what your community expects from you during an event</li> <li aria-level="1">Examples of what NOT to do</li> </ul> </div> </div>  <div class="col-md-5 inner-overlap2"> <div style="padding:20px;"> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="first-responders-2025/speakers/speaker/david-cuerpo" class="no-underline"> <img src="/assets/components/phpthumbof/cache/David%20Cuerpo%20-%202020%20SFD%20Yearbook%20Photo.d1dd960cd15461c054b56d69d5dbdd70.bdb88b776fb42d325c7ad019bbf8749c.jpg" alt="David Cuerpo" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Seattle%20Fire%20Department.9f110a90420df1c5d4c9d29dd0758006.f3df828e54ee1ee2e558c96fc87978bb.png" alt="Seattle Fire Department"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="first-responders-2025/speakers/speaker/david-cuerpo"><strong>David Cuerpo</strong></a><br> <span>Senior Communications Specialist & PIO</span><br> <strong>Seattle Fire Department</strong> </p> <div style="clear:both;"></div> </div></div> <div style="clear:both;"> </div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="first-responders-2025/speakers/speaker/kayla-dale" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Kayla-Dale-new.ff4389b1d90107242f1c81549e4e5057.72fcf27329ae6cc3cf61c9a24e9aec6d.png" alt="Kayla Dale" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Amador%20Fire%20new.1e50129dcb56c5fe7561eea5a612b1c7.44a10fc818873029caa56991360386f8.png" alt="Amador Fire Protection District"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="first-responders-2025/speakers/speaker/kayla-dale"><strong>Kayla Dale</strong></a><br> <span>PIO</span><br> <strong>Amador Fire Protection District</strong> </p> <div style="clear:both;"></div> </div></div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="first-responders-2025/speakers/speaker/sergeant-john-perrine" class="no-underline"> <img src="/assets/components/phpthumbof/cache/John%20Perrine.550f1cd1bccb0237f9dca0cd1915a17c.73cc90e5b8ecef5e7687b806fa2b6666.jpg" alt="Sergeant John Perrine" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/indiana%20state%20police.ece7203c654ffbb883e998227278f22f.96705bc85e776bb45497fe81673eeb9a.png" alt="Indiana State Police"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="first-responders-2025/speakers/speaker/sergeant-john-perrine"><strong>Sergeant John Perrine</strong></a><br> <span>PIO</span><br> <strong>Indiana State Police</strong> </p> <div style="clear:both;"></div> </div></div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="first-responders-2025/speakers/speaker/cristie-hopkins" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Cristie%20Hopkins%202022.60ff3654bf9676d46ad2f9f150f735e9.73cc90e5b8ecef5e7687b806fa2b6666.jpg" alt="Cristie Hopkins" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Harford%20County%20Sheriff%E2%80%99s%20Office.74a8f7653632735211cb4824e25c99d5.85c94b8748692dbe3d2f8f15d34e3830.jpg" alt="Harford County Sheriff's Office"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="first-responders-2025/speakers/speaker/cristie-hopkins"><strong>Cristie Hopkins</strong></a><br> <span>Director of Media and Public Relations</span><br> <strong>Harford County Sheriff's Office</strong> </p> <div style="clear:both;"></div> </div></div> </div> <div style="padding-top:20px;padding-left:10px;"> </div> </div></div> </div> </section>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; 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