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</li> <li><a href="https://reg.unityeventsolutions.com/se/SMSSOCT2024M284/ATT" data-section="#events" class="reg" target="_top">Register</a></li> </ul> </div> </nav>  </div> </div> <div class="header-inner"><div style="font-size:22px;font-weight:300; border: 1px solid #bbb; padding: 8px 16px; display: inline-block; margin: 0 auto 18px auto; line-height: 100%; color: #999"><span style="border-right: 1px solid #999;">Thursday, October 24, 2024  </span>  8:00 a.m.–8:45 a.m. PT</div><h1 style="padding-top:0;margin-top:0;">The Evolution of Social Media Advertising: From Targeting to Personalization</h1></div> </header>  <section> <div class="main-content" style="padding-top:0;"> <div class="container main-content-inner">  <div class="col-md-7"> <script> var socialLikesButtons = { linkedin: { counterUrl: 'http://www.linkedin.com/countserv/count/share?url={url}', counter: function(jsonUrl, deferred) { var options = socialLikesButtons.linkedin; if (!options._) { options._ = {}; if (!window.IN) 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Share it!</b></p> <div class="social-likes social-likes_flat" data-url="https://socialmediastrategiessummit.com/virtual-conference-october-2024/summit/agenda-at-a-glance/1/800-a.m.845-a.m.-pt.html" data-title="8:00 a.m.–8:45 a.m. PT" style="margin-bottom: 12px;"> <div class="facebook" title="Share link on Facebook">Facebook</div> <div class="linkedin" title="Share on LinkedIn">LinkedIn</div> <div class="twitter" data-via="https://socialmediastrategiessummit.com/virtual-conference-october-2024/summit/agenda-at-a-glance/1/800-a.m.845-a.m.-pt.html" data-related="descdddd" title="Share link on Twitter">Twitter</div> </div> <p>In today’s rapidly evolving digital landscape, the ways in which brands approach social media advertising are transforming at an unprecedented pace. This keynote panel, "The Evolution of Social Media Advertising: From Targeting to Personalization," will delve into the critical shifts that are reshaping how businesses connect with their audiences. Industry leaders will explore cutting-edge strategies for scaling content, the growing role of AI in driving hyper-personalization, and the importance of first-party data in refining targeting efforts. The session will also address the integration of AI and machine learning in social media strategies, the rise of new platforms, and effective influencer collaborations to boost authentic engagement and sales.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Proven strategies for scaling content to meet the demands of personalized advertising.</li> <li>Insights into the role of generative and predictive AI in enhancing targeting and personalization efforts.</li> <li>The importance of leveraging first-party data for more effective audience targeting.</li> <li>Predictions on AI and machine learning’s impact on social media strategies in 2024-2025.</li> <li>Emerging social media platforms and features that retail and grocery brands should prioritize to engage the next generation of consumers.</li> <li>Best practices for collaborating with influencers to foster authentic engagement and drive sales in a competitive market.</li> </ul> </div> </div>  <div class="col-md-5 inner-overlap2"> <div style="padding:20px;"> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="virtual-conference-october-2024/speakers/speaker/jason-sizer" class="no-underline"> <img src="/assets/components/phpthumbof/cache/IMG_6236%20%281%29.15aa0def281bc1ea118e8c8c1ba0dfd3.627cdcf906787a3c392d2ec495ef2efd.jpg" alt="Jason Sizer" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/shuffle%20logo%20%281%29.be0f64dfcd09240aef7249eb5040b1e8.20361c54b5c5aea5571f5437e7adba04.png" alt="Shuffle Presents"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="virtual-conference-october-2024/speakers/speaker/jason-sizer"><strong>Jason Sizer</strong></a><br> <span>Partnerships Director</span><br> <strong>Shuffle Presents</strong> </p> <div style="clear:both;"></div> </div></div> <div style="clear:both;"> </div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="virtual-conference-october-2024/speakers/speaker/david-velez" class="no-underline"> <img src="/assets/components/phpthumbof/cache/David%20Velez.6118f5778c21890cdd9d06682e648ab6.7616afe2a461ec035c519c0ee32aebb4.jpg" alt="David Velez" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Amazon%20Web%20Services.6350f38af05dbe93a544146707afa91b.15b4249991a32ce1001638d6c9a867c2.png" alt="Amazon Web Services (AWS)"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="virtual-conference-october-2024/speakers/speaker/david-velez"><strong>David Velez</strong></a><br> <span>Head of Social</span><br> <strong>Amazon Web Services (AWS)</strong> </p> <div style="clear:both;"></div> </div></div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="virtual-conference-october-2024/speakers/speaker/maya-wasserman" class="no-underline"> <img src="/assets/components/phpthumbof/cache/WassermanHeadshot5_24.e0f4d30f72d1ce6459b0de7e02ab64e6.f002706471b32482c1d187a679af32bd.jpg" alt="Maya Wasserman" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Sony.332778f249880427709a8e6e953767a5.3505a2e17446558a83f47f74eb7146b2.jpg" alt="Sony Electronics"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="virtual-conference-october-2024/speakers/speaker/maya-wasserman"><strong>Maya Wasserman</strong></a><br> <span>Marketing Director</span><br> <strong>Sony Electronics</strong> </p> <div style="clear:both;"></div> </div></div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="virtual-conference-october-2024/speakers/speaker/wendy-rubiano" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Wendy_Professional_Headshot.3ccdd2cb60fe069495c9fcc005d5c05f.7cd359bd7a42ea8e74f4c9e09b66c43e.png" alt="Wendy Rubiano" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Vallarta%20Logo.39f4dde27a4ca3fe20f49c8aa87e7e25.3c62f4a32d88167785498f642dbea5e1.png" alt="Vallarta Supermarkets"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="virtual-conference-october-2024/speakers/speaker/wendy-rubiano"><strong>Wendy Rubiano</strong></a><br> <span>Director of Digital Marketing and Social Media</span><br> <strong>Vallarta Supermarkets</strong> </p> <div style="clear:both;"></div> </div></div> </div> <div style="padding-top:20px;padding-left:10px;"> </div> </div></div> </div> </section>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; 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