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style="max-width:100%; border-radius: 18px; margin: 0 auto; width: 300px; height: auto;"> </div> </div> </div> <div class="main-content speaker-page-bio-column"> <div class="flex-container" style="justify-content: flex-start;"> <div class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">Wendy Rubiano</h1> <span class="inner-sub">Director of Digital Marketing and Social Media<br>Vallarta Supermarkets</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://www.instagram.com/vallarta.supermarkets/" target="_blank" class="no-underline"><i class="fab fa-instagram" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/Vallarta%20Logo.39f4dde27a4ca3fe20f49c8aa87e7e25.cc678431a83a6a84cc58c0925d9d2add.png" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>Wendy Rubiano, with 20 years in digital marketing, has spent 2 years as Director of Digital Marketing and Social Media at Vallarta Supermarkets, growing the brand's social media with creative campaigns, collaborating with influencers and CPGs on various initiatives.<u></u><u></u></p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Wendy Rubiano’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 8:00 a.m.–8:45 a.m. PT — Thursday, October 24, 2024</p><h3 style="margin-top:0; line-height: 130%;"><a href="/virtual-conference-october-2024/summit/agenda-at-a-glance/1/800-a.m.845-a.m.-pt.html" >Panel: The Evolution of Social Media Advertising: From Targeting to Personalization</a></h3> <p>In today’s rapidly evolving digital landscape, the ways in which brands approach social media advertising are transforming at an unprecedented pace. This keynote panel, "The Evolution of Social Media Advertising: From Targeting to Personalization," will delve into the critical shifts that are reshaping how businesses connect with their audiences. Industry leaders will explore cutting-edge strategies for scaling content, the growing role of AI in driving hyper-personalization, and the importance of first-party data in refining targeting efforts. The session will also address the integration of AI and machine learning in social media strategies, the rise of new platforms, and effective influencer collaborations to boost authentic engagement and sales.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Proven strategies for scaling content to meet the demands of personalized advertising.</li> <li>Insights into the role of generative and predictive AI in enhancing targeting and personalization efforts.</li> <li>The importance of leveraging first-party data for more effective audience targeting.</li> <li>Predictions on AI and machine learning’s impact on social media strategies in 2024-2025.</li> <li>Emerging social media platforms and features that retail and grocery brands should prioritize to engage the next generation of consumers.</li> <li>Best practices for collaborating with influencers to foster authentic engagement and drive sales in a competitive market.</li> </ul> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="virtual-conference-october-2024/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#7811161e17380b171b111914151d1c11190b0c0a190c1d1f111d0b0b0d1515110c561b1715"><span class="__cf_email__" data-cfemail="8de4e3ebe2cdfee2eee4ece1e0e8e9e4ecfef9ffecf9e8eae4e8fefef8e0e0e4f9a3eee2e0">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="virtual-conference-october-2024/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="virtual-conference-october-2024/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>