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Social Media Marketing Strategy for First Responders

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class="hero-logo" draggable="false" style="margin-top:0;max-width:700px;"><br> <h2 style="color:#ffffff;margin:0;font-weight:700;font-size:30px;text-transform:uppercase;font-family:'museo-sans','Museo Sans',sans-serif;">VIRTUAL CONFERENCE </h2> <h2 style="color:#ffffff;font-size:26px;margin-top:10px;margin-bottom:0;border-top:1px solid #176DBD;padding:10px 0;font-family:'museo-sans','Museo Sans',sans-serif;font-weight:600;">Join Your Peers Online at the Only Social Media Event for Public Safety Professionals and&nbsp;First&nbsp;Responders</h2> <h2 style="padding:10px 0;color:#ffffff;margin:0; padding-top:0; font-weight:300;font-size:24px;font-family:'museo-sans','Museo Sans',sans-serif;">Pre-Summit Workshop: April 22, 2025<br>General Summit: April 23–24, 2025</h2> </div> </div> </div> <a class="button primary" href="first-responders-2025/summit/agenda-at-a-glance/" style="font-size: 20px;">AGENDA</a> <a class="button primary" href="first-responders-2025/speakers/presenting-thought-leaders/" style="font-size: 20px;">SPEAKERS</a> <a class="button primary" href="first-responders-2025/summit/download-program.html" style="font-size: 20px;">BROCHURE</a> <a class="button primary" href="https://reg.unityeventsolutions.com/se/SMSSFR2025M287/ATT" target="_blank" style="font-size: 20px;">REGISTER</a> </div> </section><section class="home-section home-section-text" style="border-top:1px solid #ddd; background-color:transparent; "> <div class="container flex-container" style="max-width: 1320px; "><h2 class="home-section-title">Presenting Thought Leaders You’ll Meet Online</h2><div class="subtext" style="text-align: center; "><div style="max-width: 960px; margin: 0 auto;"> <p style="font-size: 24px;">Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their agency's online communities.&nbsp;</p> </div></div><div style="text-align: center; width: 100%;" class="flex-container"> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="first-responders-2025/speakers/speaker/kayla-dale" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Kayla-Dale-new.ff4389b1d90107242f1c81549e4e5057.382f6aa328474e771e85cf3a5120256c.png" style="width:250px;" alt="Kayla Dale" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="first-responders-2025/speakers/speaker/kayla-dale">Kayla Dale</a></p> <p class="speaker-position" style="line-height: 130%;">PIO<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Amador Fire Protection District</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Amador%20Fire%20new.1e50129dcb56c5fe7561eea5a612b1c7.0ad2cf61e9251a98f5aac38ccf4eb4d2.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="https://www.linkedin.com/in/kayla-dale-27a203261/" target="_blank" class=""><i class="fa fa-linkedin-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="first-responders-2025/speakers/speaker/rebecca-dauria" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Rebecca%20D%E2%80%99Auria%202023.fdca6df2d8a229fbe73631f01d752505.a63eb6b9c520b63ab686f2ff65e4fa88.png" style="width:250px;" alt="Rebecca D'Auria" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="first-responders-2025/speakers/speaker/rebecca-dauria">Rebecca D'Auria</a></p> <p class="speaker-position" style="line-height: 130%;">Public Affairs Specialist<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Orange County Sheriff's Department</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Orange%20County%20Sheriff%27s%20Department.bc09548c693d77b80f981f97bea0ad56.e7bd4ce6d1a2f5158eba9b4f5f7c73aa.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="https://twitter.com/OCSheriff" target="_blank" class=""><i class="fa fa-twitter-square light"></i></a><a href="https://www.facebook.com/OCSheriff/" target="_blank" class=""><i class="fa fa-facebook-square light"></i></a><a href="https://www.linkedin.com/in/rebecca-dauria/" target="_blank" class=""><i class="fa fa-linkedin-square light"></i></a><a href="https://www.instagram.com/ocsheriff/" target="_blank" class=""><i class="fa fa-instagram-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="first-responders-2025/speakers/speaker/sergeant-john-perrine" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/John%20Perrine.550f1cd1bccb0237f9dca0cd1915a17c.9e7cbb30afda95f739ceafe5a568e69c.jpg" style="width:250px;" alt="Sergeant John Perrine" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="first-responders-2025/speakers/speaker/sergeant-john-perrine">Sergeant John Perrine</a></p> <p class="speaker-position" style="line-height: 130%;">PIO<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Indiana State Police</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/indiana%20state%20police.ece7203c654ffbb883e998227278f22f.f3144f5e766e27d1808107a864ce955c.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="https://twitter.com/ispindianapolis" target="_blank" class=""><i class="fa fa-twitter-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="first-responders-2025/speakers/speaker/scott-thomsen" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Scott%20Thomsen.4e76574a2e3471cea1ee83dbcf875956.2d978e7fe31db7f8cb9f3c65d92574ad.jpg" style="width:250px;" alt="Scott Thomsen" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="first-responders-2025/speakers/speaker/scott-thomsen">Scott Thomsen</a></p> <p class="speaker-position" style="line-height: 130%;">Director of Communications and Public Affairs<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Ventura County Fire Department</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Ventura%20Fire%20County%20Department.c6fe1f9e556925be7830a01c79fff249.cb66398eaae10e47b08804d74c9fd9bc.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="first-responders-2025/speakers/speaker/lisa-herndon" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Lisa%20Herndon.8e609a93a359666bbc4f706674707257.db0338ef3e7fadfdce1ea17c51795fcc.jpg" style="width:250px;" alt="Lisa Herndon" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="first-responders-2025/speakers/speaker/lisa-herndon">Lisa Herndon</a></p> <p class="speaker-position" style="line-height: 130%;">Public Information Officer<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Herndon Police Department</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Herndon%20Police%20Department.f74f6d8109c5dea0619e2c3adcbc85cc.95168a0f29b2f7453e3efb3bd254bcc5.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="first-responders-2025/speakers/speaker/ronda-scholting" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/rondascholting.87d36504449e8813ac669a59d5c31faf.6ca76fdb03d89375a52e2e5c3edc78a5.jpg" style="width:250px;" alt="Ronda Scholting" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="first-responders-2025/speakers/speaker/ronda-scholting">Ronda Scholting</a></p> <p class="speaker-position" style="line-height: 130%;">Public Information Officer<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">West Metro Fire Rescue</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/West%20Metro%20Fire%20Rescue.5311396d20723a2e1fecae80fee54602.48f620a8a3e423a5be7e7fa6f1be9b2d.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="https://twitter.com/WestMetroFire" target="_blank" class=""><i class="fa fa-twitter-square light"></i></a><a href="https://www.facebook.com/WestMetroFireRescue/ " target="_blank" class=""><i class="fa fa-facebook-square light"></i></a><a href="https://www.instagram.com/westmetrofire" target="_blank" class=""><i class="fa fa-instagram-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="first-responders-2025/speakers/speaker/ali-pardi" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Ali%20Pardi.e92016b88c91552b8de316d247222ea2.3e0d2949cbbcf5bac16237f4f6dc7c6c.jpg" style="width:250px;" alt="Ali Pardi" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="first-responders-2025/speakers/speaker/ali-pardi">Ali Pardi</a></p> <p class="speaker-position" style="line-height: 130%;">Deputy Communications Director<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Phoenix Fire Department</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Phoenix%20Fire%20Department.ff2cde70ef2f71ec4285bb0774e5bbe0.1bc9a0053fc6aff9e564846fd86e19dc.jpg" alt="" class="logo border" style="border-radius:0;"> </div> <!-- --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="first-responders-2025/speakers/speaker/cristie-hopkins" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Cristie%20Hopkins%202022.60ff3654bf9676d46ad2f9f150f735e9.9e7cbb30afda95f739ceafe5a568e69c.jpg" style="width:250px;" alt="Cristie Hopkins" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="first-responders-2025/speakers/speaker/cristie-hopkins">Cristie Hopkins</a></p> <p class="speaker-position" style="line-height: 130%;">Director of Media and Public Relations<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Harford County Sheriff's Office</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Harford%20County%20Sheriff%E2%80%99s%20Office.74a8f7653632735211cb4824e25c99d5.6f0250b512f4eeb17bb9834c126c7d50.jpg" alt="" class="logo border" style="border-radius:0;"> </div> <!-- --> </div> </div> </div><div style="margin-top:24px;"><p><a class="button primary" href="first-responders-2025/speakers/apply-to-speak.html">Become a Speaker</a> <a class="button primary fancy" href="first-responders-2025/speakers/presenting-thought-leaders/">View All Speakers</a></p></div></div></section> <section class="home-section home-section-bullets" style="background-color:#f8fbff; "> <div class="container" style="max-width: 1600px; "><h2 class="home-section-title" style="">Two jam-packed days tailored to your role in public safety.<br> Don't miss this First Responder social media conference!</h2><div class="subtext" style=""><p style="text-align: center; max-width: 1280px; margin: 0 auto;">We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that impact your agency or department&rsquo;s social media strategy.</p></div><div style="margin-top:30px;" class="row flex-container"><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="fa fa-comments"></i></div></div><div class="media-body" style=""><p><strong>Share experiences and learn new social media strategies</strong>&nbsp;with your first response and public safety colleagues from around the globe &mdash; virtually!</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="fa fa-exchange"></i></div></div><div class="media-body" style=""><p><strong>Network with agency peers from across the country.</strong> With agencies from around the globe, SMSsummit is your best resource for fresh social media ideas.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="fa fa-lightbulb-o"></i></div></div><div class="media-body" style=""><p><strong>Learn strategies and tips for tackling issues most important to first responders</strong> including social media and crisis communications, humanizing staff, improving agency reputation, and building relationships with your community.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="fa fa-share-alt"></i></div></div><div class="media-body" style=""><p><strong>Be your team&rsquo;s social media champion!</strong> We&rsquo;ll help you build the foundations of a sustainable, scalable social media policy that you can easily share with leadership and use to train and empower your team.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="fa fa-question"></i></div></div><div class="media-body" style=""><p><strong>Get all your social media questions answered</strong>&nbsp;through speaker Q&amp;A, live chat, and discussions with other attendees.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="fa fa-pencil"></i></div></div><div class="media-body" style=""><p><strong>Assess and audit your current social media initiatives.</strong>&nbsp;Leave with and results-focused initiatives you can immediately apply to your agency or department.</p></div></div> </div></div></div></section> <section class="home-section home-section-text" style="background-color:#0299d2!important; color:#ffffff; "><div class="home-section-screen" style="background-image: url('assets/client_files/images/homepage/fire-engine-3909348_1920-faded-gray2.jpg')"></div><div class="container" style="max-width: 1200px; "><h2 class="home-section-title" style="color:#ffffff; ">Who should attend</h2><div class="subtext" style="color:#ffffff; "><p style="text-align: center;">If you're a First Responder, Command Staff, or professional that manages your public safety agency's social media channels, this event is for you!</p></div><div class="container flex-container"><div class="col-sm-6 col-xs-12 text-left wholeft"><ul> <li>Public Information &amp; Public Affairs</li> <li>Administrative Support</li> <li>Communications</li> <li>Digital Marketing &amp; Digital Media</li> <li>Emergency Management</li> <li>Social Media &amp; Content Management</li> </ul></div> <div class="col-sm-6 col-xs-12 text-left whoright"><ul> <li>Community Service, Education &amp; Outreach</li> <li>Community Affairs</li> <li>Public Relations</li> <li>Media Relations</li> <li>Customer Service</li> <li>Digital Engagement</li> </ul></div> </div><div><p style="text-align: center;"><a class="button primary" href="assets/client_files/images/2025/FR attendee list 2024.pdf">View 2024 Attendee List</a></p></div></div></section> <section class="home-section" style="background-color:transparent; "><div class="home-section-screen" style="background-image: url('assets/client_files/images/none')"></div> <div class="container"> <div class="row"> <div class="col-md-12 col-sm-12 clear-after"> <div class="wpb_wrapper text-center" style="margin-bottom: 36px;"> <h2 class="home-section-title" style="">Hear what public safety professionals think about our summit</h2> </div> <div class="card-container" style="justify-content: center;"><div class="card home-testimonial colthree" style=""><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/city-of-burlington-police.d357ffaca8ca228485ae47fc08ae3c99.jpg" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>Awesome! I would definitely recommend the Summit to anyone who has a part in running social media pages. So much information I can put to use immediately.”</p><p class="home-testimonial-author">City of Burlington Police Department</p></div></div><div class="card home-testimonial colthree" style=""><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/arlington-county-sherriff.12ce54f1e3b4b7adf555a252a18a158d.jpg" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>This summit was exactly what I needed when it comes to being a PIO and having to prioritize and juggle everything. The presentations were immensely informative. Thank you!”</p><p class="home-testimonial-author">Arlington County Sheriff's Office</p></div></div><div class="card home-testimonial colthree" style=""><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/arkansas-dept-public-safety.b91f0d0924ca6e8a58354f12d4d00d17.png" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>I had the pleasure of attending a fantastic two days of sessions where the presenters were nothing short of excellent. The sessions were engaging, informative, and provided a wealth of valuable resource material.&nbsp; I'm thrilled to be taking away a plethora of new ideas that I'm eager to implement with my team.”</p><p class="home-testimonial-author">Arkansas Department of Public Safety</p></div></div> </div> </div> </div> </div></section><a href="/first-responders-2025/summit/download-program.html"> <div style="position:relative; width: 100%; margin:54px 0 0 0; min-height: 220px;"> <section style="background:var(--lightblue);padding:20px;" class="brochure-row"> <div class="container brochure-row"> <div class="col-md-10 brochure-banner-column"> <div class="wpb_wrapper section-title"> <h2 style="margin-bottom:10px; text-transform: none;"><i class="fa fa-download" aria-hidden="true"></i> Download your copy of the brochure today.</h2> <p style="font-size: 30px;"><strong>Take your first step toward becoming a better marketer!</strong></p> </div> </div> <div class="col-md-2 mobile-hide brochure-banner-column" style="position:relative;"> <img src="/assets/components/phpthumbof/cache/M287%20brochure%20cover.72f7cb2105ccec17114314b81ef0b962.png" style="border:1px solid #ddd; width:auto;" class="brochure-banner-image" alt="SMSS brochure cover thumbnail"> </div></div></section> </div></a><section class="home-section" style="background-color:#f8fbff; "> <div class="container"> <div class="row"> <div class="col-md-12 col-sm-12 clear-after"> <div class="wpb_wrapper text-center" style="margin-bottom: 36px;"> <h2 class="home-section-title" style="">Get involved in the summit</h2> </div> <div class="card-container" style="justify-content: center;"><div class="card colthree" style="display: inline-block; vertical-align: top; display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; flex-direction: column; background-color:#dbf3ff; " onclick="window.location='first-responders-2025/sponsor/why-sponsor-an-smssummit-virtual-event.html'"><div style="vertical-align: top; flex-grow: 1;"><p style="font-size: 22px; text-align: center;">We can customize sponsorship and exhibit opportunities for you to create a company presence at&nbsp;SMSS.</p></div><div style="text-align:center; align-self: flex-end; width: 100%;flex-grow: 0;"><a href="first-responders-2025/sponsor/why-sponsor-an-smssummit-virtual-event.html" class="button-silver-sml button primary small">Sponsor</a></div></div><div class="card colthree" style="display: inline-block; vertical-align: top; display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; flex-direction: column; background-color:#dbf3ff; " onclick="window.location='first-responders-2025/speakers/apply-to-speak.html'"><div style="vertical-align: top; flex-grow: 1;"><p style="font-size: 22px; text-align: center;">If you have an insightful, take-away driven case study to share, we want to hear&nbsp;from&nbsp;you.</p></div><div style="text-align:center; align-self: flex-end; width: 100%;flex-grow: 0;"><a href="first-responders-2025/speakers/apply-to-speak.html" class="button-silver-sml button primary small">Speak</a></div></div><div class="card colthree" style="display: inline-block; vertical-align: top; display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; flex-direction: column; background-color:#dbf3ff; " onclick="window.location='first-responders-2025/sponsor/partner-with-us.html'"><div style="vertical-align: top; flex-grow: 1;"><p style="font-size: 22px; text-align: center;">We help our media partners engage with our community of marketing leaders and&nbsp;decision-makers.</p></div><div style="text-align:center; align-self: flex-end; width: 100%;flex-grow: 0;"><a href="first-responders-2025/sponsor/partner-with-us.html" class="button-silver-sml button primary small">Partner</a></div></div> </div> </div> </div> </div></section><section class="home-section home-section-text" style="background-color:transparent; "><div class="home-section-screen" style="background-image: url('assets/client_files/images/none')"></div><div class="container" style="max-width: 1320px; "><h2 class="home-section-title" style="">Join our community</h2><div class="subtext" style=""><p style="text-align: center;">Sign up to receive updates and exclusive content.</p></div><div class="col-md-12 col-lg-12 col-xs-12 text-left"><div class="row" style="max-width: 900px; 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