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But within two days of opening the nomination process, they had received close to two thousand nominations.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"It quickly became apparent that spreadsheets couldn’t handle the scale and complexity of the program. Each nominee needed to be reviewed by GitHub’s Developer Relations team before they could even apply. 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Often funny, sometimes uncomfortable, their videos aim to bring people together and provoke conversation. Their series include the likes of Fear Pong, pitting friends and strangers alike against one another in a game of dares, and Parents Explain, where parents explain thorny subjects to their children. When the videos are funny, you laugh alongside these strangers; in moments of discomfort, you feel their pain, evoking empathy.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“At our core, we build unique media brands. We think of ourselves as a distributed media company, which means that our brand exists on the platforms where we distribute,\" Rudy says. \"We're not trying to drive people [to a platform] to consume our content. Instead, we're going where they are.”","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Since Cut.com is building different brands and series at once, it’s important that the team is organized. \"Previously, the way we tracked ideas was in a spreadsheet and the way that we tracked our production calendar was in an actual shared calendar.”","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Rudy is responsible for leading the business team that produces and monetizes their brands, a mandate that includes everything from coming up with episode ideas, organizing and shooting videos, to post-production and distribution.","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-entry-block","content":[],"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"3Kc81UnCVj9NBaY3eMtEU7","type":"Entry","createdAt":"2022-02-23T19:51:25.404Z","updatedAt":"2024-10-31T14:53:50.032Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"textImageSection"}},"locale":"en-US"},"fields":{"internalName":"The team executes the end to end production process, from ideas to distribution. - 53","heading":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"2qtCgQ2b7hHrG3XAtJ6oMw","type":"Entry","createdAt":"2024-10-31T14:53:48.259Z","updatedAt":"2024-10-31T14:53:48.259Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"IntroHeadingSection"}},"locale":"en-US"},"fields":{"internalName":"The team executes the end to end production process, from ideas to distribution. - 53 - Intro Heading - 920434","type":"Core-Heading-Split","headline":{"nodeType":"document","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","marks":[],"value":"The team executes the end to end production process, from ideas to distribution.","data":{}}],"data":{}}],"data":{}},"ctaTypes":"primary","isATextLink":false,"applyBottomPadding":true,"removeTopPadding":true}},"media":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"1u4SCXpMkwt1VhbRKrcCKw","type":"Asset","createdAt":"2022-02-23T19:51:25.265Z","updatedAt":"2022-11-19T01:12:15.383Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"locale":"en-US"},"fields":{"title":"behind-the-scenes--1-.jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/1u4SCXpMkwt1VhbRKrcCKw/577c06ee0cabb9e9e5827519b3df3818/behind-the-scenes--1-.jpg","details":{"size":3291382,"image":{"width":3840,"height":2160}},"fileName":"behind-the-scenes--1-.jpg","contentType":"image/jpeg"}}},"imageAlign":"bottom","header":"The team executes the end to end production process, from ideas to distribution."}}}},{"nodeType":"heading-2","content":[{"nodeType":"text","value":"A closer look at post-production","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\"My job as Chief Strategy Officer is to come up with the business strategy–essentially create a plan for our business at a high level, in terms of revenue, production and product goals,\" explains Rudy. \"Then, I manage the people who lead each of those teams.\"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\"When it came to distribution, and checklists, and workflows, we had no real process, we had no real checklist,\" Rudy explains. \"We ran into different types of problems; the title of a video or the thumbnail would be wrong or somebody would just drop the ball and forget to do something.\" Not only was this inefficient, it became unsustainable, resulting in unnecessary human error. As the team grew, it became more important to get everyone on the same page.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Now, Cut.com uses Airtable throughout their production process during which, organization is key. It always starts with the idea and is built out from there. \"Initially, the idea is often expressed as a logline, which is just a single sentence representation,\" says Rudy. \"Once you have that idea, the next step is to decide which ideas to invest time into. That happens with a greenlight committee, which is a group of people who decide whether or not we produce a pilot.\"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Once an idea is greenlit, it is moved into production, and assigned dates on the calendar for shooting, followed by a release date. After the timeline is set, the content gets produced. While all of this is going on, the team is continuously updating a database of talent who are auditioning to be in videos or have been cast in previous videos. Once the video is shot, which usually just takes a day or two, it goes into post-production. In post-production, the team tracks status, assigned editors, how much time they're spending on the videos, and more.","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-entry-block","content":[],"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"7N15XkvLdlkVMooOFFHKii","type":"Entry","createdAt":"2022-02-23T19:51:25.445Z","updatedAt":"2024-10-31T14:53:46.100Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"textImageSection"}},"locale":"en-US"},"fields":{"internalName":"As the team grows, they rely on Airtable to cut down on small inefficiencies within their processes. - 52","heading":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"1XL3f534I2A0EraLbTeqrA","type":"Entry","createdAt":"2024-10-31T14:53:44.479Z","updatedAt":"2024-10-31T14:53:44.479Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"IntroHeadingSection"}},"locale":"en-US"},"fields":{"internalName":"As the team grows, they rely on Airtable to cut down on small inefficiencies within their processes. - 52 - Intro Heading - 917031","type":"Core-Heading-Split","headline":{"nodeType":"document","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","marks":[],"value":"As the team grows, they rely on Airtable to cut down on small inefficiencies within their processes.","data":{}}],"data":{}}],"data":{}},"ctaTypes":"primary","isATextLink":false,"applyBottomPadding":true,"removeTopPadding":true}},"media":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"23YWKyLZEhyzRI9Zgqqi5O","type":"Asset","createdAt":"2022-02-23T19:51:25.270Z","updatedAt":"2022-11-19T01:12:15.169Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"locale":"en-US"},"fields":{"title":"post-production-stand-up--1-.jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/23YWKyLZEhyzRI9Zgqqi5O/c404d6bb11b855c82463e0ee329e7774/post-production-stand-up--1-.jpg","details":{"size":7568857,"image":{"width":5472,"height":3648}},"fileName":"post-production-stand-up--1-.jpg","contentType":"image/jpeg"}}},"imageAlign":"bottom","header":"As the team grows, they rely on Airtable to cut down on small inefficiencies within their processes."}}}},{"data":{},"content":[{"data":{},"marks":[],"value":"Uncovering new insights","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"For Cut.com, Airtable’s checkbox field is key. Every step of their workflow, from casting to distribution, is tracked in Airtable. Not only does this result in meticulous organization, it optimizes how the team collaborates.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\"Airtable forces a certain kind of communication that wasn’t there before,\" Rudy explains. \"I'm aware of what someone else is doing, or working on, or a change that they've made, just by looking at the shared content. It's facilitated a much more efficient and scalable process for us, and it adapts very well to different styles of working.\"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It also gives the company incredible insight into the resources each of their videos require, allowing them to anticipate business expenditure and make better planning decisions for the future.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\"In post-production, we actually track in Airtable not only the state of the video and who's editing it, but how much time they're spending on it,\" Rudy says. \"We started to get a sense for how long it will take to edit a particular type of video which is valuable information to have during pre-production for each video.\"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Rudy tells us that they’ve even used Airtable as a talent tracking system for when people apply to be in Cut.com videos. The team was able to create a workflow where people could apply using a form and Cut.com could move them through the application process using Airtable.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Jason Hakala, head of production and co-founder at Cut.com, says, \"Airtable is the tool that keeps giving. When we first started using it, our only goal was to use it to keep track of our video releases. Now we use it to automate invoices, casting calls, managing inventories, and so much more. It's really awesome having all this information linked together in one central location. It’s allowed us to move away from the noise of having numerous apps and spreadsheets open to having more time being creative.\"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Tracking processes in Airtable has become an easy step that ensures best practices are followed every time, resulting in far fewer mishaps. As Atul Gawande would surely agree, \"It's like something as simple as making sure that you wash your hands.\" says Rudy. \"That's how I view Airtable for us.\"","nodeType":"text"}],"nodeType":"paragraph"}],"data":{}}}},"body":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"Nn7WnX0Ir0WckIIgw7Jjn","type":"Entry","createdAt":"2022-02-23T19:51:25.346Z","updatedAt":"2022-12-20T01:08:34.916Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"richContentSection"}},"locale":"en-US"},"fields":{"heading":"Test - Heading","body":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In the book, author and surgeon Atul Gawande tells the story of a three-year old girl who was saved after drowning. The girl was unresponsive, showing no sign of life, for over an hour and a half. Yet a small team in a local hospital in the alps of Austria not only resuscitated the child, they did so in such an efficient manner that she eventually regained full health.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As Gawande explains, \"To save this one child, scores of people had to carry out thousands of steps correctly.\" While each task required surgical skills, the necessity of following every step was literally a matter of life or death. \"The degree of difficulty in any one of these steps is substantial. Then you must add the difficulties of orchestrating them in the right sequence, with nothing dropped.\"","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This, for Gawande and for Rudy, is part of the power of a checklist. A checklist removes the burden of figuring out what’s sequential. It creates order and ensures nothing gets forgotten.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As a digital media company, working at Cut.com is vastly different from working in the medical field. Still, Rudy and Cut.com’s production team approach video production in the same methodical way.","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"2rQ3V6fPOJGQkiZQEiz382","type":"Entry","createdAt":"2022-02-23T19:51:25.367Z","updatedAt":"2024-10-31T14:53:53.593Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"textImageSection"}},"locale":"en-US"},"fields":{"internalName":"Cut.com is an agency known for creating thought-provoking video brands. - 54","heading":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"3R6Nn9AEmsZe2IG7Qwfw0L","type":"Entry","createdAt":"2024-10-31T14:53:51.970Z","updatedAt":"2024-10-31T14:53:51.970Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"IntroHeadingSection"}},"locale":"en-US"},"fields":{"internalName":"Cut.com is an agency known for creating thought-provoking video brands. - 54 - Intro Heading - 802331","type":"Core-Heading-Split","headline":{"nodeType":"document","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","marks":[],"value":"Cut.com is an agency known for creating thought-provoking video brands.","data":{}}],"data":{}}],"data":{}},"ctaTypes":"primary","isATextLink":false,"applyBottomPadding":true,"removeTopPadding":true}},"media":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"3Dk5QuY7fWBowhJQ0kF4vE","type":"Asset","createdAt":"2022-02-23T19:51:25.258Z","updatedAt":"2022-11-19T01:12:15.577Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"locale":"en-US"},"fields":{"title":"editors--1-.jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/3Dk5QuY7fWBowhJQ0kF4vE/cc50d3cf7c0192c0330c4a6185e08a3a/editors--1-.jpg","details":{"size":6044486,"image":{"width":6024,"height":4024}},"fileName":"editors--1-.jpg","contentType":"image/jpeg"}}},"imageAlign":"bottom","header":"Cut.com is an agency known for creating thought-provoking video brands."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"6890TqHPICdeim8IQW2x3V","type":"Entry","createdAt":"2022-02-23T19:51:25.387Z","updatedAt":"2022-12-20T01:08:34.971Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"richContentSection"}},"locale":"en-US"},"fields":{"heading":"Test - Heading","body":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-2","content":[{"nodeType":"text","value":"How Cut.com approaches brand building","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Cut.com publishes videos primarily under two brands: Cut.com, aimed at young adults and HiHo, geared towards families for dual watching experiences. Often funny, sometimes uncomfortable, their videos aim to bring people together and provoke conversation. Their series include the likes of Fear Pong, pitting friends and strangers alike against one another in a game of dares, and Parents Explain, where parents explain thorny subjects to their children. When the videos are funny, you laugh alongside these strangers; in moments of discomfort, you feel their pain, evoking empathy.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“At our core, we build unique media brands. We think of ourselves as a distributed media company, which means that our brand exists on the platforms where we distribute,\" Rudy says. \"We're not trying to drive people [to a platform] to consume our content. Instead, we're going where they are.”","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Since Cut.com is building different brands and series at once, it’s important that the team is organized. \"Previously, the way we tracked ideas was in a spreadsheet and the way that we tracked our production calendar was in an actual shared calendar.”","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Rudy is responsible for leading the business team that produces and monetizes their brands, a mandate that includes everything from coming up with episode ideas, organizing and shooting videos, to post-production and distribution.","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"3Kc81UnCVj9NBaY3eMtEU7","type":"Entry","createdAt":"2022-02-23T19:51:25.404Z","updatedAt":"2024-10-31T14:53:50.032Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"textImageSection"}},"locale":"en-US"},"fields":{"internalName":"The team executes the end to end production process, from ideas to distribution. - 53","heading":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"2qtCgQ2b7hHrG3XAtJ6oMw","type":"Entry","createdAt":"2024-10-31T14:53:48.259Z","updatedAt":"2024-10-31T14:53:48.259Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"IntroHeadingSection"}},"locale":"en-US"},"fields":{"internalName":"The team executes the end to end production process, from ideas to distribution. - 53 - Intro Heading - 920434","type":"Core-Heading-Split","headline":{"nodeType":"document","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","marks":[],"value":"The team executes the end to end production process, from ideas to distribution.","data":{}}],"data":{}}],"data":{}},"ctaTypes":"primary","isATextLink":false,"applyBottomPadding":true,"removeTopPadding":true}},"media":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"1u4SCXpMkwt1VhbRKrcCKw","type":"Asset","createdAt":"2022-02-23T19:51:25.265Z","updatedAt":"2022-11-19T01:12:15.383Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"locale":"en-US"},"fields":{"title":"behind-the-scenes--1-.jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/1u4SCXpMkwt1VhbRKrcCKw/577c06ee0cabb9e9e5827519b3df3818/behind-the-scenes--1-.jpg","details":{"size":3291382,"image":{"width":3840,"height":2160}},"fileName":"behind-the-scenes--1-.jpg","contentType":"image/jpeg"}}},"imageAlign":"bottom","header":"The team executes the end to end production process, from ideas to distribution."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"nIIAeJ4t2muKFgkPJmu37","type":"Entry","createdAt":"2022-02-23T19:51:25.426Z","updatedAt":"2022-12-20T01:08:35.026Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"richContentSection"}},"locale":"en-US"},"fields":{"heading":"Test - Heading","body":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-2","content":[{"nodeType":"text","value":"A closer look at post-production","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\"My job as Chief Strategy Officer is to come up with the business strategy–essentially create a plan for our business at a high level, in terms of revenue, production and product goals,\" explains Rudy. \"Then, I manage the people who lead each of those teams.\"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\"When it came to distribution, and checklists, and workflows, we had no real process, we had no real checklist,\" Rudy explains. \"We ran into different types of problems; the title of a video or the thumbnail would be wrong or somebody would just drop the ball and forget to do something.\" Not only was this inefficient, it became unsustainable, resulting in unnecessary human error. As the team grew, it became more important to get everyone on the same page.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Now, Cut.com uses Airtable throughout their production process during which, organization is key. It always starts with the idea and is built out from there. \"Initially, the idea is often expressed as a logline, which is just a single sentence representation,\" says Rudy. \"Once you have that idea, the next step is to decide which ideas to invest time into. That happens with a greenlight committee, which is a group of people who decide whether or not we produce a pilot.\"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Once an idea is greenlit, it is moved into production, and assigned dates on the calendar for shooting, followed by a release date. After the timeline is set, the content gets produced. While all of this is going on, the team is continuously updating a database of talent who are auditioning to be in videos or have been cast in previous videos. Once the video is shot, which usually just takes a day or two, it goes into post-production. 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When you open their Airtable base, you’ll see all of the basic contact information, the number of assessments, the most recent assessment, and the next assessment. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In two and a half years the program has grown from 65 restaurants to nearly 600. Drew says she needed a solution where everything was built in. Airtable’s views allow them to work across a distributed, global team. The organization they’ve gleaned helps them focus more energy on tackling this complex problem in a way they’re uniquely suited to do. 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When Matt joined, Tsai CITY didn’t have an application tracking mechanism; everything was done manually. That meant students would submit their application via Google Forms, and a staff member would have to download, review, assign, and send applications to reviewers. When the reviews were complete, a staff member would manually aggregate the rankings into a separate sheet and email each student to let them know if they were accepted or not. This entire process took more than a week, not including the time it took to actually review the applications.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"So Matt set out to find a solution to manage intake and distribution, and found people buzzing about Airtable on Twitter. He was able to quickly spin up a system that tracks applications end to end. Now, instead of ad hoc emails and documents being manually downloaded, all applications run through ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://support.airtable.com/docs/how-to-create-a-form-in-airtable"},"content":[{"nodeType":"text","value":"Airtable forms","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":". Every student answers the same set of questions, and once it’s submitted the student gets an automated email saying their application was received. Each application populates an Airtable base. From there, the staff at Tsai CITY uses linked records to sort and assign each application to an alumni reviewer. Those linked records add a rubric, demographic information about each applicant, and any information they need to evaluate the student’s venture proposals fairly. Then sending out the acceptance emails is simple. “It takes us 10 minutes to send 70 emails, and that would have taken at least two hours before,” Matt said. From a student’s perspective, it means less time waiting for answers and more time participating in the program.","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"4lkp9QpQfHVazlgPah1OHW","type":"Entry","createdAt":"2022-11-18T17:20:46.362Z","updatedAt":"2022-11-18T17:20:46.362Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quoteSection"}},"locale":"en-US"},"fields":{"header":"pull quote 1","customerImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"57dUsMSovanyEqIXRrQk9L","type":"Asset","createdAt":"2022-11-18T17:20:46.053Z","updatedAt":"2022-11-18T17:20:46.053Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"locale":"en-US"},"fields":{"title":"Matt Gira.jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/57dUsMSovanyEqIXRrQk9L/0df595fd884bcc1f3983a292dcba6fb0/Matt_Gira.jpg","details":{"size":12347235,"image":{"width":6000,"height":4000}},"fileName":"Matt Gira.jpg","contentType":"image/jpeg"}}},"quote":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"“Airtable gave us at least an extra week of programming each semester.”","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"quoteAuthor":"Matt Gira","quoteAuthorTitle":"Director of Student Programming"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"6x83KcJ97CXVw7fu2rG66a","type":"Entry","createdAt":"2022-11-18T17:20:46.392Z","updatedAt":"2022-11-18T17:20:46.392Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"richContentSection"}},"locale":"en-US"},"fields":{"heading":"section 2","body":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The connected app they built in Airtable also collects application feedback for each student regardless of whether or not they’re accepted. “What I really love that we can do in Airtable is guarantee that every student will get some value out of applying to the program. We couldn’t always guarantee that before because of capacity,” Matt said. This feedback is sent to students to help improve their application, and venture, for next time.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This process also ensures that students receive more meaningful reviews by matching the right reviewer with the right applicant. “Now we can ensure we have a diverse pool of reviewers and assign them by expertise. It doesn’t make sense to assign someone with a healthcare background a pitch for a consumer packaged goods company,” Matt said. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The same system is being applied to ongoing grant funding applications which used to sit unanswered for weeks due to bandwidth constraints. “We can make funding decisions in 30 minutes, which is crazy. Before Airtable, that would take at least two hours,” Matt said. Airtable also provides instant visibility into who receives funding through a live data dashboard in Airtable Interfaces to identify and, in real-time, correct any biases made through these funding streams.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Tsai CITY opened a new building this year. One of the Center’s goals was to activate the space and encourage students to use it for entrepreneurship and innovation-related events. Airtable works so well for funding and applications that Matt started using it for inventory tracking for student swag, hiring, events, and building management. The room reservations database runs on Airtable and tracks which students request which room and for what purpose. Students and staff are connected to the “programming base,” a directory that acts as a source of truth for events and programs happening at the Center. The operations team, communications team, and students all use ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://support.airtable.com/docs/airtable-sync-basic-setup"},"content":[{"nodeType":"text","value":"base sync","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" to connect their personal Airtable bases from the programming base. That way, the Tsai CITY team is up-to-date on what programming is happening and how programming is doing. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Matt says connecting the communications and operations teams in Airtable has enabled them to pull off last-minute events for students much more quickly because they’re spending less time on Slack, email, and meetings about which event is happening and who to contact. Now they can spend more time engaging with students. 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The company’s cloud-based platform allows anyone who works with video to view and share edits, create timecode-specific notes, communicate about projects, and share onscreen markups on-the-fly. Like many innovative tech companies, Frame.io’s product is at its heart. Their product roadmap keeps their heart beating: it unites the whole company, and ultimately drives user-base growth and satisfaction. As the company grew, and more people worked on the product, it got harder to scale communication about roadmap changes across the Frame.io organization.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"The challenge: Plenty of information, but no way to find it","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The product roadmap developed organically through a combination of spreadsheets, Google Docs, and Google slides, which scattered and siloed key information. For example, user feedback—an essential input to product development—was abundant, but hard to find. With no systematic way to map customer anecdotes and pain points to product features and improvements, it was hard to share customer stories with the broader product organization.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"User feedback was just one example of hard-to-find information. Because the roadmap lived in different documents and weekly updates, it often fell out of date, leaving GTM partners wondering what the product team was working on next. 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He signed up for a free account and started migrating information into his first base. He quickly realized Airtable could do anything a prepackaged roadmap solution could do, but in an entirely non-prescriptive way. Using features like shared views and filters, and reporting and dashboards, teams could build the processes they needed without compromising or adapting to a workflow that didn’t make sense to them. Best of all, the roadmap that the product team started living in every day was the same roadmap that was accessible to GTM teams within Frame.io—everyone was on the same page, in real-time.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"At the same time, David Kong, Senior User Insight Manager, got to work on bringing Frame.io’s customer research practices into Airtable. He used Airtable’s API and 3rd party integrations to pull in information from the support team, the sales team, social media, and other sources of user feedback, giving them a real-time overview of everything customers were saying about Frame.io. Using triggers, he automated the data collection process, integrating creative solutions like a custom Slack emoji that automatically triggers a “send to base” function when assigned to a comment.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Kong’s user research app was a game-changer for the entire product development process. “We’re able to listen and learn from our customers more now than we ever could before in a much more systematic way,” Kong says. “This makes us more agile and able to work more quickly.” Now, the company no longer has to make educated guesses about the most popular features users want—the data is clear, categorized, and sortable for everyone to use.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Airtable started to spread to other parts of the company too, like Sales. Every salesperson had their own way of collecting the marketing materials they needed, making it hard to systematize and scale sales efforts. Tanya Smallwood, Director of Sales Enablement, began working with Rahul Kothari, Senior Product Marketing Manager, to create a sales hub that streamlines operations and gives the team a deeper understanding of their entire sales process. It had a halo effect across the organization too, helping drive conversations, onboarding new employees, and giving the team a deeper understanding of their entire sales process.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Airtable was brought in to solve redundancies and lack of clarity around a product roadmap, but in the end, it grew to impact the whole company. 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Now when a problem comes up, the first question I ask is ‘How do we Airtable this?’”","marks":[],"data":{}}],"data":{}}],"data":{}}}},"body":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"2ZD7CPUP3O4faQ7UOY68hk","type":"Entry","createdAt":"2022-02-23T19:51:34.866Z","updatedAt":"2022-12-20T01:06:41.924Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":30,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"richContentSection"}},"locale":"en-US"},"fields":{"heading":"Frame.io 1","body":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The resulting roadmap on Airtable becomes a live and collaborative source-of-truth for the product direction, increasing efficiency and alignment across the broader organization and enabling teams to drive deeper business value.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Scaling at the speed of innovation","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Speed and innovation are what Frame.io is all about. 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According to Patrizia Bertini, International Design Operations Lead, the team searched for “a solution that was flexible enough to actually fit our initial hypotheses, and then change with us.”\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The result was “International Truth”, an Airtable base with a few goals: consolidating global research and insights across designers, standardizing the teams’ process, and allowing team members around the world to leverage the same templates, research nuggets, and best practices with ease.\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Using International Truth, not only the designers, but also members of many other teams, can easily capture insights during the research process, quickly consolidate all their notes, and seamlessly communicate their findings to the broader global team going forward.\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“What really struck me was the flexibility,” says Gustavo Machado, International Director of Design. “It was fully customizable to our operation. 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We make sure all the sessions ladder to a research initiative or study, and then those studies ladder to input goals, and those bubble up to business priorities.”\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"They’re also able to share resources and templates, and build deeper connections across all seven time zones in which they work. “We wanted to create a one team mentality,” says Bertini. “For example, it’s true that in Mexico, there’s only three designers, but actually, there is an entire global design community they can lean on.”","nodeType":"text"}],"nodeType":"paragraph"},{"nodeType":"embedded-entry-block","content":[],"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"55AtjsIVCnYcd6ojz1O329","type":"Entry","createdAt":"2022-02-23T20:44:49.333Z","updatedAt":"2024-10-31T14:54:17.953Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"textImageSection"}},"locale":"en-US"},"fields":{"internalName":"Test - Header - 60","heading":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"2QBOdrOSo8XzuUpMW0TOEv","type":"Entry","createdAt":"2024-10-31T14:54:16.380Z","updatedAt":"2024-10-31T14:54:16.380Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"IntroHeadingSection"}},"locale":"en-US"},"fields":{"internalName":"Test - Header - 60 - Intro Heading - 637928","type":"Core-Heading-Split","headline":{"nodeType":"document","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","marks":[],"value":"Test - Header","data":{}}],"data":{}}],"data":{}},"ctaTypes":"primary","isATextLink":false,"applyBottomPadding":true,"removeTopPadding":true}},"media":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"1OozQLcw2v0YCJnbv3P3af","type":"Asset","createdAt":"2022-02-23T20:44:49.189Z","updatedAt":"2022-11-19T01:12:13.489Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":3,"locale":"en-US"},"fields":{"title":"Intuit-Quickbook-Airtable-case-study-guitar-shop.jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/1OozQLcw2v0YCJnbv3P3af/f8cf7a128b3d583ff1d3a10d3a7f340a/Intuit-Quickbook-Airtable-case-study-guitar-shop.jpg","details":{"size":232513,"image":{"width":1600,"height":1067}},"fileName":"Intuit-Quickbook-Airtable-case-study-guitar-shop.jpg","contentType":"image/jpeg"}}},"imageAlign":"bottom","header":"Test - Header"}}}},{"data":{},"content":[{"data":{},"marks":[],"value":"With better access to information, teams move faster\n","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Prior to International Truth, “just chasing the existing research could take a week” due to silos between designers, according to Provato. “International Truth has enabled us to go faster.” This allows her to fit more research into a quarter —and given that her team can connect with as many as 40 to 50 customers in a few weeks during heavy research periods, that translates into more customer conversations, more insights, and the ability to apply the customer lens to more problems.\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“It’s easy for teams to collaborate, especially cross-functionally,” says Bertini. If you’re running a project, you have your marketing and product developers and product managers, working with you. By harmonizing through Airtable we get all the information in one place. We have visibility into what matters.”\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Visibility was top-of-mind for Machado, who leads the QuickBooks design operation outside the US. With the onset of a global pandemic: “We all went to this virtual world and were feeling physically disconnected. But we lost even more the visibility of what’s happening, because we didn’t necessarily track anything. 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One of our pillars is customer obsession. But can you prove it? Can you measure it? Can you show me?” says Bertini. “And we had a massive amount of data that actually ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"could","nodeType":"text"},{"data":{},"marks":[],"value":" help us assess the operations of the teams.”\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Importantly, she says, the scorecards are leading to meaningful behavior change. “We’re seeing more awareness. We see people start asking themselves, ‘","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Am I really customer obsessed or not","nodeType":"text"},{"data":{},"marks":[],"value":"? ‘","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Is this really an experiment or not","nodeType":"text"},{"data":{},"marks":[],"value":"?’ This is increasing our experimentation ratio, which means we increase the quality of what we can shape. We increase the ability to innovate.”\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Says Provato, “Ultimately, it’s about customer centricity. You don’t evolve or grow as an organization or product if you’re not taking all of these inputs. These nuggets are like gems. They’re gifts that we get from our customers.”","nodeType":"text"}],"nodeType":"paragraph"}],"data":{}}}},"body":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"7yTdfqWnN7OXTS9LmciHM","type":"Entry","createdAt":"2022-02-23T20:44:49.270Z","updatedAt":"2022-12-20T01:01:11.819Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"richContentSection"}},"locale":"en-US"},"fields":{"heading":"CS - Heading","body":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"For Adela-Lia Muresan, Intuit was renowned for its ","nodeType":"text"},{"data":{"uri":"https://hbr.org/2015/01/intuits-ceo-on-building-a-design-driven-company"},"content":[{"data":{},"marks":[],"value":"focus on design","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and emphasis on building an emotional connection with customers. When she joined the company as a Senior Product Designer and Innovation Lead in France, Muresan found that researchers were spending time on hunting down previous research and trying to capture insights in hindsight. \"After a research project we get in a room and then we try to remember what we observed, together as a group,\" Muresan recalls, noting there was no common system for people to share research insights.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Individual designers used different processes, leading to siloes, duplication of research, and difficulty measuring the design team’s efforts. Michica Provato, product design manager for QuickBooks in Canada, illustrated one critical risk of each designer following their own process: “We had a content designer who did a really important research study and ended up leaving. A couple months later, we realized we lost everything because it was on his local machine. 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","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“A business transformation is really just a series of smaller changes rolling out one after the other,” Hartgrove said. “It’s about getting the right information to people when they need it, and if you’re not careful, the volume of communications can become like white noise for people.”","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“For the Baker Hughes comms team, it was not enough to ","marks":[],"data":{}},{"nodeType":"text","value":"cut through","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" the noise with great stories. we had to ","marks":[],"data":{}},{"nodeType":"text","value":"go after","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" the noise to make sure our communications would land with our audiences,” Hartgrove explains. 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","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dan also built a product feedback app with Airtable so client managers can more efficiently share feedback to shape product updates. With Airtable forms, client managers and product teams can submit feedback live during a beta test of a product that automatically populates an Airtable base for technologists and other teams to implement.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This open internal line of communication has led to more specialized product launches. BlackRock recently launched Aladdin Wealth","marks":[],"data":{}},{"nodeType":"text","value":"™","marks":[],"data":{}},{"nodeType":"text","value":" Vision, a management- and compliance-focused offering, and Aladdin Wealth","marks":[],"data":{}},{"nodeType":"text","value":"™","marks":[],"data":{}},{"nodeType":"text","value":" Focus, an advanced dashboard for advisors. 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He joined the team in 2020 and saw a need to align internal communications by connecting multiple teams and disparate sources of information. His team is responsible for product roadmapping, development, and communicating product updates to clients, leadership, and relationship management partners. It’s a pressure cooker environment when you’re working with some of the largest players in the wealth management industry who use Aladdin Wealth","marks":[],"data":{}},{"nodeType":"text","value":"™","marks":[],"data":{}},{"nodeType":"text","value":" ","marks":[{"type":"superscript"}],"data":{}},{"nodeType":"text","value":"across their executive, portfolio management, risk and client-facing teams. Dan is always in search of modern, nimble technology that might streamline internal communications and partner with providers that are as committed to transparency as Aladdin Wealth","marks":[],"data":{}},{"nodeType":"text","value":"™","marks":[],"data":{}},{"nodeType":"text","value":". 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For its Las Vegas exhibition, Meow Wolf used Airtable to manage contracting over 50 artists: “That’s everything from a room to a major exhibition space to a sculpture or diorama. Those are the types of opportunities we’re looking for,” says Jessie Kelley, a senior coordinator on the Artists Collaboration team.\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With this central source of truth, the team more easily and quickly identifies partners for projects based on location, medium, and more. Using Airtable forms, the team can call in contractors as necessary to help populate lists of artists—without sharing any sensitive data.\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As a show manager, Reynolds has to connect the dots between very different types of teams. “Everybody’s coming at the ultimate object, or whatever is being created, from very different points of view. 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That's literally my job, to figure out quirky fun ways for us to interact with athletes,” Marissa said. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Her biggest takeaway from her Airtable experience at The Players’ Tribune is that these athletes want a space to tell their story and often don’t have time to think through branding opportunities, which is why this new app is so promising. “A lot of time athletes can monetize from their interests in ways they might not even realize.” With Airtable we can create a plan for them and show them how they can make some money or start a brand partnership based on something they’re passionate about. 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They use Airtable’s ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.airtable.com/guides/build/connect-data-with-linked-records"},"content":[{"nodeType":"text","value":"linked records","marks":[],"data":{}}]},{"nodeType":"text","value":" to track related projects for each athlete and track outreach to avoid redundant asks. ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://support.airtable.com/docs/how-to-create-a-form-in-airtable"},"content":[{"nodeType":"text","value":"Airtable forms","marks":[],"data":{}}]},{"nodeType":"text","value":" help them standardize the way they triage requests from the rest of the company and beyond. When the brand team receives an external proposal, they can fill out a form which automatically populates the CRM app. Automations let the team know more information around the proposal and the type of athletes that are being requested. Previously these requests and updates would have been made via direct message conversations, email, or over a video call and could easily have been forgotten about. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The team also tracks how each piece performs which helps them make better business decisions about which projects to green-light. 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As someone who is always looking for creative ways to work with athletes and build mutual trust, she decided to put all of the information athletes share with them to work. She says, “we're able to learn and house all of this interesting information that is, otherwise, difficult to find and we present it in a way that anyone across the company can access.” The hobbies tracker enables them to explore more innovative content and it directly translates to more sponsorship deals for athletes and the company. For example, former WNBA player Sylvia Fowles loves plants. Popularizing her hobby helped Fowles build a platform for things like her \"grow the game\" apparel partnership. WNBA players Betnijah Laney and DiDi Richards' interest in nail art led to the show “","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.theplayerstribune.com/posts/nail-salon-betnijah-laney-didi-richards-wnba-basketball"},"content":[{"nodeType":"text","value":"Nail Salon","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":"”. The first installment was so well received it’s being turned into a series with a branded content campaign. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This connected website makes it easier for someone on the editorial team or design team to find the right athlete fit for a project themselves and work with Marissa's team to decide the best way to execute the project. 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If someone from one of those functions disagreed, the process would start over. Once a season was finalized, Misty's team would update the presentation and upload it to the server. The whole process could take up to two weeks, and with three rounds of samples for both spring and fall they’d repeat this routine six times each year. “It was overwhelming. My team was just working nonstop and it was just not an efficient process at all,” Misty said.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"\"With Airtable we get those six weeks back, and we've also gone from six tools to one,\" Misty said. They’re no longer creating those tedious presentations or spending time uploading and downloading images. Instead Airtable serves as their materials library. 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He then built a custom application to create a startup scoring system, ranking prospective companies on a scale of 0-100. It’s a formula that combines factors including funding levels, the quality of investors, backgrounds of founders and internal data. In short—this app helps his team determine which partnerships drive the highest quality startups, fundamentally changing the way his team operates.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“I now have a single view of our entire funnel from every startup that applies: where they came from, how many are approved into the program, how many of those approved actually convert and become a part of our program. Then, six months later, we can see how many are graduating and become customers,” Bowery says. It also shows where they may be falling short, surfacing insights like where conversion rates are really low, so they can focus on what they can do better.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"With Airtable in place, the startups team has been able to drive a 233% increase in referrals from partnerships. “When I joined, 15% of the startups in our program were coming in from VC partnerships, and today that number is north of 50%. What really moved the needle for us is Airtable and that visibility,” Bowery says. Based on the data they are tracking in Airtable, it is clear that the investment in VC partnerships is paying off for Zendesk. In addition to the increase in referrals, startups that come in through these channels are twice as likely to be approved and three times more valuable when they graduate.","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-entry-block","content":[],"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"5EwEsUDlUYlKKHKzT0dtP5","type":"Entry","createdAt":"2022-03-31T21:57:48.281Z","updatedAt":"2022-12-20T00:49:47.134Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"textImageSection"}},"locale":"en-US"},"fields":{"header":"Zendesk image 3","body":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The Zendesk for Startups Team","marks":[],"data":{}}],"data":{}}]},"media":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"1vUGfae0u8m3Jg6zyjejov","type":"Asset","createdAt":"2022-03-31T21:57:47.930Z","updatedAt":"2022-11-19T01:11:55.679Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":3,"locale":"en-US"},"fields":{"title":"Image from iOS (17).jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/1vUGfae0u8m3Jg6zyjejov/eae19abc66fd4b1de25e67bcf720735d/Image_from_iOS__17_.jpg","details":{"size":528943,"image":{"width":3377,"height":2153}},"fileName":"Image from iOS (17).jpg","contentType":"image/jpeg"}}}}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"One of the primary benefits of implementing Airtable is that the startups team has been able to build, test, and iterate quickly without utilizing internal resources outside the team. This agility means they’re implementing new ideas in days instead of dealing with lead times that can take several months when utilizing shared IT resources within a 5,000-person enterprise. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"As a Sr. Solutions Architect on the startups team, Rose Serafini is an integration expert who specializes in helping startups with their most challenging use cases. She has also helped Bowery build out Zendesk’s workspace that now includes 11 bases covering everything the startups team does. 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I just go and I open up the dashboard and I have that number in seconds.\"","marks":[],"data":{}}],"data":{}}]},"quoteAuthor":"Rose Serafini","quoteAuthorTitle":"Senior Solutions Architect, Zendesk"}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"By surfacing the impact Zendesk for Startups has had on the company’s bottom line, leadership chose to expand their scope, the team doubled in 2021 and plans to double again in 2022.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Bowery’s affinity for building and seeing things grow has led to a fundamental change in the way Zendesk ushers in new startups and VC partnerships. Now he’s using Airtable to track the growth of his own team, which for him is even more rewarding.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Bowery says, “this tool for me represents everything that we’re accomplishing, how our team is developing, and all of the collaboration we're doing in one place, seeing that growth is what makes me tick.”","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\n","marks":[],"data":{}}],"data":{}}],"data":{}}}},"body":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"3qwIEmslyH6nbPshzzxunq","type":"Entry","createdAt":"2022-03-31T21:57:48.085Z","updatedAt":"2022-12-20T00:49:46.886Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":20,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"richContentSection"}},"locale":"en-US"},"fields":{"heading":"Zendesk 1","body":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"You know, the sport where you have to understand the intricacies of kite flying ","marks":[],"data":{}},{"nodeType":"text","value":"and","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" board riding ","marks":[],"data":{}},{"nodeType":"text","value":"and ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"be able to implement both simultaneously all while hovering over the ocean? 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","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Zendesk for Startups","marks":[],"data":{}}],"data":{"uri":"https://www.zendesk.com/campaign/partner-startups/?partner_account=0011E00001mldsZQAQ"}},{"nodeType":"text","value":" offers qualified startups free access to its software and additional benefits that help startups build a better customer experience. Bowery is now the Director of Startup Customer Acquisition, and he leads all aspects of business development for the startup program, including marketing and partnerships with venture capital (VC) firms. His small but mighty team was responsible for bringing in 3,000 startups to Zendesk in 2021.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“My favorite part of being an entrepreneur is building something from scratch and seeing it grow, but if you don't have visibility into what's happening, you're diving into the unknown,” Bowery says.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Here’s how Zendesk for Startups works: qualified startups can apply to receive free access to the platform for six months, and once approved, they also get ongoing support throughout their free trial to ensure they can implement a successful customer experience strategy. 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He then built a custom application to create a startup scoring system, ranking prospective companies on a scale of 0-100. It’s a formula that combines factors including funding levels, the quality of investors, backgrounds of founders and internal data. In short—this app helps his team determine which partnerships drive the highest quality startups, fundamentally changing the way his team operates.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“I now have a single view of our entire funnel from every startup that applies: where they came from, how many are approved into the program, how many of those approved actually convert and become a part of our program. Then, six months later, we can see how many are graduating and become customers,” Bowery says. 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href="/platform/views" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_" data-tracking-name="views" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="14" fill="none"><path fill="#458FFF" d="M15.375 0H.625a.6.6 0 0 0-.437.188A.6.6 0 0 0 0 .625v12.188a.6.6 0 0 0 .188.437.6.6 0 0 0 .437.188h14.75a.6.6 0 0 0 .438-.188.6.6 0 0 0 .187-.437V.624a.6.6 0 0 0-.187-.437.6.6 0 0 0-.438-.188m-.312 12.5H.938V.938h14.125zM2.28 11.938H13.72a.45.45 0 0 0 .328-.141.49.49 0 0 0 .14-.36V2a.49.49 0 0 0-.14-.36.45.45 0 0 0-.328-.14H2.28a.45.45 0 0 0-.328.14.49.49 0 0 0-.14.36v9.438q0 .218.14.359a.45.45 0 0 0 .328.14m.469-9.5h10.5V8.78l-2.375-2.375L9.313 7.97 5.624 4.28 2.75 7.188zm0 6.03q.063-.061.156-.124l2.719-2.719 3.031 3.031-.75.719q-.344.344 0 .672t.657.015l2.312-2.343 2.344 2.343q.03 0 .031.032V11H2.75zM11 5.345q.406 0 .688-.282a.94.94 0 0 0 .28-.687q0-.406-.28-.687A.94.94 0 0 0 11 3.406q-.25 0-.484.125a.86.86 0 0 0-.36.36 1 1 0 0 0-.125.484q0 .406.281.688a.94.94 0 0 0 .688.28"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Views</div><div class="DrawerLink-module_subText__2W0XT">Tailor data visualizations to your teams’ needs</div></div></a></li><li><a href="/platform/reporting" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_" data-tracking-name="reporting" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="14" fill="none"><path fill="#9B67F0" d="M9.125 3.938c0-.311.252-.563.562-.563H12.5a.562.562 0 1 1 0 1.125H9.688a.563.563 0 0 1-.563-.562M9.125 6.75c0-.31.252-.562.563-.562H12.5a.562.562 0 1 1 0 1.125H9.688a.563.563 0 0 1-.563-.563M3.5 9a.563.563 0 0 0 0 1.125h9A.562.562 0 1 0 12.5 9z"></path><path fill="#9B67F0" fill-rule="evenodd" d="M2.938 3.938c0-.311.251-.563.562-.563h3.375c.31 0 .563.252.563.563V6.75c0 .31-.252.563-.563.563H3.5a.563.563 0 0 1-.562-.563zm1.124.562v1.688h2.25V4.5z" clip-rule="evenodd"></path><path fill="#9B67F0" fill-rule="evenodd" d="M1.813 0C.88 0 .125.756.125 1.688v10.125c0 .931.756 1.687 1.688 1.687h12.375c.931 0 1.687-.755 1.687-1.687V1.688C15.875.756 15.12 0 14.188 0zM1.25 1.688c0-.311.252-.563.563-.563h12.375c.31 0 .562.252.562.563v10.125c0 .31-.252.562-.562.562H1.813a.56.56 0 0 1-.563-.562z" clip-rule="evenodd"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Reporting</div><div class="DrawerLink-module_subText__2W0XT">Measure, analyze, and share 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DrawerLink-module_centerIcon__QJTBj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="27" fill="none"><path fill="#FC4777" d="M9.213 6.625a.63.63 0 0 0-.45.166L6.478 8.899l-.928-.858a.625.625 0 0 0-.848.918l1.351 1.25a.626.626 0 0 0 .848 0l2.711-2.5a.625.625 0 0 0-.398-1.084M12 7.875a.625.625 0 1 0 0 1.25h6.875a.625.625 0 1 0 0-1.25zm-2.787 3.75a.62.62 0 0 0-.45.166l-2.286 2.108-.928-.858a.625.625 0 1 0-.848.918l1.351 1.25a.625.625 0 0 0 .848 0l2.711-2.5a.626.626 0 0 0-.398-1.083M12 12.876a.624.624 0 1 0 0 1.25h6.875a.625.625 0 0 0 0-1.25zm-2.787 3.75a.62.62 0 0 0-.45.166l-2.286 2.108-.928-.858a.625.625 0 1 0-.848.918l1.351 1.25a.625.625 0 0 0 .848 0l2.711-2.5a.624.624 0 0 0-.398-1.084M12 17.876a.624.624 0 1 0 0 1.25h6.875a.625.625 0 0 0 0-1.25z"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Project Management<span class="Flag-module_flag__6ZCTK 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0V2.5h6.25v.625a.625.625 0 1 0 1.25 0V2.5h1.875V5H1.25zm0 3.75h12.5V15H1.25z"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Content Calendar</div></div></a></li><li><a href="/templates/event-planning/exppdJtYjEgfmd6Sq" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_ DrawerLink-module_center__H-2Wf" data-tracking-name="event planning" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB DrawerLink-module_centerIcon__QJTBj"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="17" fill="none"><path fill="#0DBDB4" d="M9 0a.625.625 0 0 0-.625.625v1.25h-6.25a1.26 1.26 0 0 0-1.25 1.25V12.5c0 .683.567 1.25 1.25 1.25H5.2l-1.688 2.11a.625.625 0 0 0 .976.78L6.8 13.75h4.4l2.312 2.89a.625.625 0 0 0 .976-.78L12.8 13.75h3.075a1.26 1.26 0 0 0 1.25-1.25V3.125a1.26 1.26 0 0 0-1.25-1.25h-6.25V.625A.625.625 0 0 0 9 0M2.125 3.125h13.75V12.5H2.125zM11.5 5a.625.625 0 0 0-.625.625V10a.624.624 0 1 0 1.25 0V5.625A.625.625 0 0 0 11.5 5M9 6.25a.625.625 0 0 0-.625.625V10a.625.625 0 1 0 1.25 0V6.875A.625.625 0 0 0 9 6.25M6.5 7.5a.625.625 0 0 0-.625.625V10a.625.625 0 1 0 1.25 0V8.125A.625.625 0 0 0 6.5 7.5"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Event Planning</div></div></a></li><li><a href="/templates/product-roadmap/exphVKuL99S35ZsMi" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_ DrawerLink-module_center__H-2Wf" data-tracking-name="product roadmap" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB DrawerLink-module_centerIcon__QJTBj"><svg 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fill="none"><path fill="#9B67F0" d="M5.469 6.24a5.63 5.63 0 0 0-5.45 4.23.625.625 0 1 0 1.211.31A4.37 4.37 0 0 1 5.47 7.49a4.37 4.37 0 0 1 4.238 3.29.624.624 0 1 0 1.211-.31 5.63 5.63 0 0 0-5.45-4.23m0-6.24a3.76 3.76 0 0 0-3.75 3.75 3.76 3.76 0 0 0 3.75 3.75 3.76 3.76 0 0 0 3.75-3.75A3.76 3.76 0 0 0 5.469 0m0 1.25a2.49 2.49 0 0 1 2.5 2.5 2.49 2.49 0 0 1-2.5 2.5 2.49 2.49 0 0 1-2.5-2.5 2.49 2.49 0 0 1 2.5-2.5m5.625 0a.625.625 0 1 0 0 1.25h7.5a.625.625 0 0 0 0-1.25zm0 3.75a.625.625 0 1 0 0 1.25h7.5a.625.625 0 0 0 0-1.25zm1.875 3.75a.625.625 0 1 0 0 1.25h5.625a.625.625 0 0 0 0-1.25z"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Organizational Chart</div></div></a></li><li><a href="/templates/resource-allocation/expMLg1OTd4pKVxCU " tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_ DrawerLink-module_center__H-2Wf" data-tracking-name="resource allocation" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB DrawerLink-module_centerIcon__QJTBj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="27" fill="none"><path fill="#FCB42A" d="M13.25 16.938v3.75a1.25 1.25 0 0 0 1.25 1.25h3.75a1.25 1.25 0 0 0 1.25-1.25v-3.75a1.25 1.25 0 0 0-1.25-1.25H17v-1.25a1.875 1.875 0 0 0-1.875-1.876h-2.5v-2.5h.625a1.25 1.25 0 0 0 1.25-1.25v-2.5a1.25 1.25 0 0 0-1.25-1.25h-2.5a1.25 1.25 0 0 0-1.25 1.25v2.5a1.25 1.25 0 0 0 1.25 1.25h.625v2.5h-2.5A1.875 1.875 0 0 0 7 14.439v1.25H5.75a1.25 1.25 0 0 0-1.25 1.25v3.75a1.25 1.25 0 0 0 1.25 1.25H9.5a1.25 1.25 0 0 0 1.25-1.25v-3.75a1.25 1.25 0 0 0-1.25-1.25H8.25v-1.25a.625.625 0 0 1 .625-.626h6.25a.624.624 0 0 1 .625.626v1.25H14.5a1.25 1.25 0 0 0-1.25 1.25m-2.5-8.125v-2.5h2.5v2.5zM9.5 16.937v3.75H5.75v-3.75zm8.75 0v3.75H14.5v-3.75z"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Resource Allocation<span class="Flag-module_flag__6ZCTK Flag-module_spotlight__2Wzjx">New</span></div></div></a></li><li><a href="/templates/social-media-calendar/expgEkxMmWRqpa43k" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_ DrawerLink-module_center__H-2Wf" data-tracking-name="social media calendar" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB DrawerLink-module_centerIcon__QJTBj"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="17" fill="none"><path fill="#39BF45" d="M11.58 3.774a.625.625 0 1 0-.066 1.249 4.983 4.983 0 0 1 4.73 5.102c-.02.86-.262 1.7-.703 2.438a.63.63 0 0 0-.064.491l.478 1.674-1.674-.477a.63.63 0 0 0-.49.063 4.994 4.994 0 0 1-7.263-2.638.625.625 0 0 0-1.18.414 6.25 6.25 0 0 0 6.477 4.148 6.2 6.2 0 0 0 2.352-.717l1.707.486.002.001a1.096 1.096 0 0 0 1.348-1.351l-.487-1.71c.46-.861.723-1.815.746-2.793a6.25 6.25 0 0 0-5.913-6.38M6.64.012A6.26 6.26 0 0 0 .913 2.994a6.25 6.25 0 0 0-.173 6.2l-.488 1.713v.002c-.223.792.557 1.571 1.348 1.35l.002-.002 1.713-.488a6.25 6.25 0 0 0 6.2-.172 6.26 6.26 0 0 0 2.982-5.73A6.265 6.265 0 0 0 6.641.012M6.564 1.26a5 5 0 0 1 4.686 4.685 5 5 0 0 1-2.386 4.585 5 5 0 0 1-5.169.034.62.62 0 0 0-.49-.063l-1.674.477.478-1.674a.63.63 0 0 0-.064-.49 5 5 0 0 1 .034-5.168A5 5 0 0 1 6.563 1.26"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Social Media Calendar</div></div></a></li><li><a href="/templates/marketing-campaign-tracking/expNoL0sYUbOogSCm" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_ DrawerLink-module_center__H-2Wf" data-tracking-name="marketing campaign tracker" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB DrawerLink-module_centerIcon__QJTBj"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" fill="none"><path fill="#FC4777" d="M2.063 0a1.26 1.26 0 0 0-1.25 1.25v11.875c0 .683.567 1.25 1.25 1.25h11.875a1.26 1.26 0 0 0 1.25-1.25V1.25A1.26 1.26 0 0 0 13.938 0H2.063m0 1.25h5.312v5.313H2.063zm6.562 0h5.313v5.313H8.625zM2.063 7.813h5.312v5.312H2.063zm6.562 0h5.313v5.312H8.625z"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Marketing Campaign Tracker</div></div></a></li><li><a href="/templates/product-launch/expbtFa3nsLpIQfgk" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_ DrawerLink-module_center__H-2Wf" data-tracking-name="product launch" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB DrawerLink-module_centerIcon__QJTBj"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" fill="none"><path fill="#0AB2FA" d="M13.71.255c-1.155.047-2.833.464-4.45 2.081l-.7.7H3.763c-.33.005-.645.14-.875.375L.362 5.93.36 5.93a1.26 1.26 0 0 0 .045 1.81c.168.152.373.255.595.3l3.087.618L7.36 11.93l.62 3.087a1.25 1.25 0 0 0 2.109.64l2.519-2.526c.235-.23.37-.546.375-.875V7.459l.7-.7c2.153-2.153 2.179-4.413 2.036-5.401A1.24 1.24 0 0 0 14.661.3a5 5 0 0 0-.952-.045m.05 1.239c.294-.008.539.017.722.043.106.735.172 2.483-1.683 4.338l-.883.883-3.98 3.98L5.28 8.083l3.98-3.98.882-.883c1.394-1.394 2.728-1.703 3.617-1.726M3.78 4.286h3.53L4.192 7.404l-2.946-.59q-.002 0 0 0l2.53-2.523zm7.953 4.423v3.53q-.003 0-.005.004l-2.523 2.53-.59-2.946zm-8.418 1.43c-1.56.525-2.345 1.84-2.711 2.94S.24 15.153.24 15.153a.625.625 0 0 0 .625.625s.975.003 2.074-.363c1.1-.366 2.415-1.15 2.94-2.711a.625.625 0 0 0-1.185-.398c-.366 1.087-1.26 1.627-2.15 1.923a6 6 0 0 1-.985.23c.043-.285.108-.619.23-.985.296-.89.836-1.784 1.923-2.15a.625.625 0 1 0-.398-1.185"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Product Launch</div></div></a></li><li><a href="/templates/content-strategy/exp1nfqhaFgeAyk2f" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_ DrawerLink-module_center__H-2Wf" data-tracking-name="content strategy" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB DrawerLink-module_centerIcon__QJTBj"><svg xmlns="http://www.w3.org/2000/svg" width="19" height="14" fill="none"><path fill="#F5620C" d="M3.187 0a.63.63 0 0 0-.442.183 9.5 9.5 0 0 0-2.009 2.98 9.4 9.4 0 0 0 0 7.298l.001.002a9.5 9.5 0 0 0 2.008 2.979.625.625 0 1 0 .885-.883 8.2 8.2 0 0 1-1.741-2.583 8.16 8.16 0 0 1 0-6.327 8.2 8.2 0 0 1 1.74-2.582A.625.625 0 0 0 3.188 0m12.376 0a.625.625 0 0 0-.443 1.066 8.2 8.2 0 0 1 1.742 2.584 8.15 8.15 0 0 1 0 6.325 8.2 8.2 0 0 1-1.742 2.583.625.625 0 0 0 .885.884 9.4 9.4 0 0 0 2.008-2.979v-.002a9.4 9.4 0 0 0 0-7.297v-.002A9.4 9.4 0 0 0 16.005.183.63.63 0 0 0 15.563 0M5.4 2.211a.63.63 0 0 0-.442.183A6.2 6.2 0 0 0 3.62 4.38a6.22 6.22 0 0 0 0 4.863 6.2 6.2 0 0 0 1.337 1.987.626.626 0 0 0 .883-.884 5 5 0 0 1-1.069-1.59v-.001a4.97 4.97 0 0 1 0-3.886v-.003a5 5 0 0 1 1.07-1.589.625.625 0 0 0-.442-1.067m7.952 0a.625.625 0 0 0-.441 1.067c.456.456.819.995 1.069 1.59v.002a4.97 4.97 0 0 1 0 3.886v.002a5 5 0 0 1-1.07 1.589.624.624 0 1 0 .884.884 6.2 6.2 0 0 0 1.337-1.986v-.001a6.22 6.22 0 0 0 0-4.862 6.2 6.2 0 0 0-1.337-1.988.63.63 0 0 0-.442-.183M9.375 3.687A3.135 3.135 0 0 0 6.25 6.812a3.135 3.135 0 0 0 3.125 3.125A3.135 3.135 0 0 0 12.5 6.812a3.135 3.135 0 0 0-3.125-3.125m0 1.25c1.043 0 1.875.833 1.875 1.875a1.866 1.866 0 0 1-1.875 1.875A1.866 1.866 0 0 1 7.5 6.812c0-1.042.832-1.875 1.875-1.875"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Content Strategy</div></div></a></li><li><a href="/templates/product-strategy/expbov1cc8Qb05egC" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_ DrawerLink-module_center__H-2Wf" data-tracking-name="product strategy" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB DrawerLink-module_centerIcon__QJTBj"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="14" fill="none"><path fill="#E848C0" d="M1.25 0A1.26 1.26 0 0 0 0 1.25V12.5c0 .683.567 1.25 1.25 1.25H15a1.26 1.26 0 0 0 1.25-1.25V1.25A1.26 1.26 0 0 0 15 0zm0 1.25H15v3.125H1.25zm0 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2.68-.84 4.02-.31L87.71 83.76c3.564 1.414 3.844 6.408.368 8.087"></path><path fill="rgba(0, 0, 0, 0.25)" d="m88.078 91.846-21.904 10.576-53.72-45.295a5 5 0 0 1 1.12-.839c1.104-.663 2.68-.84 4.02-.31L87.71 83.76c3.564 1.414 3.844 6.408.368 8.087"></path></svg><span class="SrOnly-module_srOnly__3NH1o">Airtable home</span></a></div><div class="marketingFooterV2-module_primary__3U2do"><ul class="primaryLink-module_primaryLinkWrap__28A_L" aria-label="Footer navigation locations"><li><a class="primaryLink-module_navLink__3SQ_G BkLink-module_bkLink__2Rqnp" href="/platform" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Platform</p></a></li><li><a class="primaryLink-module_navLink__3SQ_G BkLink-module_bkLink__2Rqnp" href="/solutions" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Solutions</p></a></li><li><a class="primaryLink-module_navLink__3SQ_G BkLink-module_bkLink__2Rqnp" href="/lp/resources" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Resources</p></a></li><li><a class="primaryLink-module_navLink__3SQ_G BkLink-module_bkLink__2Rqnp" href="/solutions/enterprise" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Enterprise</p></a></li><li><a class="primaryLink-module_navLink__3SQ_G BkLink-module_bkLink__2Rqnp" href="/pricing" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Pricing</p></a></li><li><a class="primaryLink-module_navLink__3SQ_G BkLink-module_bkLink__2Rqnp" href="/contact-sales?ref=htcs.sf" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Contact Sales</p></a></li></ul></div><div class="marketingFooterV2-module_social__22bZ0"><ul class="socialIcons-module_socialIcons__2O2Ms" aria-label="Footer social media icons"><li><a class="socialIcons-module_navLink__LJ2e8 BkLink-module_bkLink__2Rqnp BkLink-module_prependedIcon__10Bl-" href="https://facebook.com/airtableapp" target="_blank" rel="noopener noreferrer"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" fill="none"><g clip-path="url(#Facebook_svg__a)"><path fill="#9297A0" d="M16.45 8.296a8 8 0 1 0-9.25 7.903v-5.59H5.17V8.295H7.2V6.533c0-2.005 1.195-3.112 3.022-3.112.875 0 1.79.156 1.79.156v1.969h-1.008c-.994 0-1.304.616-1.304 1.25v1.5h2.219l-.355 2.312H9.7v5.59a8 8 0 0 0 6.75-7.902"></path><path fill="#fff" d="m11.564 10.608.355-2.312H9.7v-1.5c0-.633.31-1.25 1.304-1.25h1.009V3.577s-.916-.156-1.791-.156C8.395 3.42 7.2 4.528 7.2 6.533v1.763H5.17v2.312H7.2v5.59c.829.13 1.672.13 2.5 0v-5.59z"></path></g><defs><clipPath id="Facebook_svg__a"><path fill="#fff" d="M.45.296h16v16h-16z"></path></clipPath></defs></svg><span class="SrOnly-module_srOnly__3NH1o">Facebook</span></a></li><li><a class="socialIcons-module_navLink__LJ2e8 BkLink-module_bkLink__2Rqnp BkLink-module_prependedIcon__10Bl-" href="https://linkedin.com/company/airtable" target="_blank" rel="noopener noreferrer"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" fill="none"><rect width="16" height="16" y="0.296" fill="#fff" rx="4"></rect><path fill="#9297A0" d="M13.633 13.929h-2.37v-3.713c0-.885-.016-2.025-1.234-2.025-1.234 0-1.423.965-1.423 1.96v3.778H6.235V6.294H8.51v1.043h.032a2.5 2.5 0 0 1 2.245-1.233c2.403 0 2.846 1.58 2.846 3.637zM3.56 5.25a1.383 1.383 0 0 1-1.376-1.376c0-.754.62-1.376 1.376-1.376.754 0 1.375.621 1.375 1.376S4.315 5.25 3.56 5.25m1.185 8.679H2.372V6.294h2.373zM14.815.297H1.181A1.173 1.173 0 0 0 0 1.45v13.691c.008.64.54 1.162 1.18 1.155h13.635A1.176 1.176 0 0 0 16 15.14V1.45A1.175 1.175 0 0 0 14.815.296"></path></svg><span class="SrOnly-module_srOnly__3NH1o">Linkedin</span></a></li><li><a class="socialIcons-module_navLink__LJ2e8 BkLink-module_bkLink__2Rqnp BkLink-module_prependedIcon__10Bl-" href="https://twitter.com/airtable" target="_blank" rel="noopener noreferrer"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="17.38"><path d="M10.11 7.37 16.43 0h-1.51L9.44 6.42 5.1 0H0l6.61 9.63L0 17.38h1.51l5.76-6.71 4.63 6.71H17zM8.03 9.73l-.66-.94-5.29-7.66h2.27l4.34 6.14.66.94 5.57 8.03h-2.27L8.02 9.72Z" style="fill:#9297a0;stroke-width:0"></path></svg><span class="SrOnly-module_srOnly__3NH1o">Twitter</span></a></li><li><a class="socialIcons-module_navLink__LJ2e8 BkLink-module_bkLink__2Rqnp BkLink-module_prependedIcon__10Bl-" href="https://instagram.com/airtable" target="_blank" rel="noopener noreferrer"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" fill="none"><g fill="#9297A0" clip-path="url(#Instagram_svg__a)"><path d="M8.45 1.736c2.137 0 2.39.008 3.233.047.78.035 1.204.165 1.486.275.348.128.662.333.92.598.266.259.471.573.6.921.109.282.239.706.274 1.486.039.844.047 1.096.047 3.233s-.008 2.389-.047 3.233c-.035.78-.165 1.203-.275 1.485a2.65 2.65 0 0 1-1.518 1.518c-.282.11-.706.24-1.486.276-.843.038-1.096.046-3.232.046s-2.39-.008-3.233-.046c-.78-.036-1.204-.166-1.486-.276a2.5 2.5 0 0 1-.92-.598 2.5 2.5 0 0 1-.6-.921c-.109-.282-.24-.706-.275-1.486-.038-.844-.046-1.096-.046-3.233s.008-2.389.046-3.232c.036-.78.166-1.204.276-1.486.128-.348.332-.663.598-.92.259-.267.573-.471.921-.6.282-.109.706-.24 1.486-.275.844-.038 1.096-.046 3.233-.046zM8.452.293c-2.173 0-2.446.01-3.299.048-.853.04-1.434.176-1.942.373a3.9 3.9 0 0 0-1.418.923c-.407.4-.722.884-.923 1.418C.673 3.563.537 4.145.5 4.997.459 5.847.45 6.122.45 8.294S.46 10.74.5 11.593s.174 1.433.371 1.941c.201.534.516 1.017.923 1.417.4.407.883.722 1.418.923.508.198 1.09.333 1.941.372.852.039 1.126.048 3.299.048s2.445-.009 3.298-.048 1.433-.174 1.941-.372a4.09 4.09 0 0 0 2.34-2.34c.198-.508.333-1.09.372-1.942s.048-1.126.048-3.298-.009-2.445-.048-3.299c-.04-.853-.174-1.432-.372-1.94a3.9 3.9 0 0 0-.922-1.417A3.9 3.9 0 0 0 13.69.714C13.182.517 12.6.381 11.748.343 10.897.303 10.623.294 8.45.294z"></path><path d="M8.45 4.188a4.108 4.108 0 1 0 0 8.216 4.108 4.108 0 0 0 0-8.216m0 6.775a2.668 2.668 0 1 1 0-5.335 2.668 2.668 0 0 1 0 5.335M12.72 4.985a.96.96 0 1 0 0-1.92.96.96 0 0 0 0 1.92"></path></g><defs><clipPath id="Instagram_svg__a"><path fill="#fff" d="M.45.296h16v16h-16z"></path></clipPath></defs></svg><span class="SrOnly-module_srOnly__3NH1o">Instagram</span></a></li><li><a class="socialIcons-module_navLink__LJ2e8 BkLink-module_bkLink__2Rqnp BkLink-module_prependedIcon__10Bl-" href="https://www.youtube.com/c/AirtableApp" target="_blank" rel="noopener noreferrer"><svg xmlns="http://www.w3.org/2000/svg" width="21" height="15" fill="none"><g clip-path="url(#Youtube_svg__a)"><path fill="#9297A0" d="M20.034 2.48A2.51 2.51 0 0 0 18.266.71C16.705.286 10.45.286 10.45.286s-6.256 0-7.813.419A2.5 2.5 0 0 0 .869 2.479C.451 4.04.451 7.293.451 7.293s0 3.255.418 4.814a2.5 2.5 0 0 0 1.769 1.768c1.559.418 7.813.418 7.813.418s6.256 0 7.815-.418a2.51 2.51 0 0 0 1.768-1.768c.416-1.56.416-4.814.416-4.814s-.005-3.255-.416-4.814M8.45 10.292v-6l5.195 3z"></path></g><defs><clipPath id="Youtube_svg__a"><path fill="#fff" d="M.451.296h20v14h-20z"></path></clipPath></defs></svg><span class="SrOnly-module_srOnly__3NH1o">Youtube</span></a></li></ul></div><div class="marketingFooterV2-module_separator__1ICPx"></div><div class="marketingFooterV2-module_columns__1rx8z"><div class=""><ul class="footerLinkColumns-module_footerColumnsWrap__2Iz7E" aria-label="Categories of links in the footer"><li class="footerLinkColumns-module_footerColumnItemWrap__uqayq"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0 footerLinkColumns-module_dsktpLabel__s4PNO" aria-labelledby="ariaControlsId">Platform</p><button class="footerLinkColumns-module_accordionMblBtn__2Jdev" aria-expanded="false" aria-labelledby="ariaControlsId"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Platform</p><svg xmlns="http://www.w3.org/2000/svg" width="8" height="13" fill="none" class="footerLinkColumns-module_accordionIcon__1KHjN"><path fill="#C0C6D1" fill-opacity="0.72" fill-rule="evenodd" d="M.666 2.602A1.194 1.194 0 0 1 2.354.914l4.834 4.834a1.194 1.194 0 0 1 0 1.688l-4.833 4.833a1.194 1.194 0 0 1-1.687-1.687l3.989-3.99z" clip-rule="evenodd"></path></svg></button><div class="footerColumn-module_accordionItemPanel__TDbme" id="ariaControlsId"><ul class="footerColumn-module_accordionItemPanelBody__hXmAX footerColumn-module_isCollapsed__uH3y1" data-testid="accordion panel body" aria-label="platform"><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Platform Overview</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/integrations" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Integrations</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://airtable.com/extensions" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Extensions</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/app-building" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">App Building</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/ai" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">AI</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/connected-data" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Connected Data</p></a></li><li class="footerColumn-module_linksWrap__21Taq footerColumn-module_showMore__33I3G"><a class="footerColumn-module_link__2Kqch footerColumn-module_toggleLink__1AVi6 BkLink-module_bkLink__2Rqnp" href="#"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">See more</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/governance" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Governance and Scale</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/automations" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Automations</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/interface-designer" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Interface Designer</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/views" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Views</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/reporting" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Reporting</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/connected-apps-platform" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Connected Apps Platform</p></a></li><li class="footerColumn-module_linksWrap__21Taq footerColumn-module_showLess__2QfLl"><a class="footerColumn-module_link__2Kqch footerColumn-module_toggleLink__1AVi6 BkLink-module_bkLink__2Rqnp" href="#"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Show less</p></a></li></ul></div><div></div><hr class="footerLinkColumns-module_divider__2biZo BkDivider-module_bkDivider__1bN1J"/></li><li class="footerLinkColumns-module_footerColumnItemWrap__uqayq"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0 footerLinkColumns-module_dsktpLabel__s4PNO" aria-labelledby="ariaControlsId">Solutions</p><button 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class="footerColumn-module_accordionItemPanelBody__hXmAX footerColumn-module_isCollapsed__uH3y1" data-testid="accordion panel body" aria-label="solutions"><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions/product" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Product</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions/marketing" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Marketing</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions/operations" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Operations</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions/hr" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Human Resources</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions/sales" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Sales</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions/finance" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Finance</p></a></li><li class="footerColumn-module_linksWrap__21Taq footerColumn-module_showMore__33I3G"><a class="footerColumn-module_link__2Kqch footerColumn-module_toggleLink__1AVi6 BkLink-module_bkLink__2Rqnp" href="#"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">See more</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions/content-operations" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Content Operations</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">See all Solutions</p></a></li><li class="footerColumn-module_linksWrap__21Taq footerColumn-module_showLess__2QfLl"><a class="footerColumn-module_link__2Kqch footerColumn-module_toggleLink__1AVi6 BkLink-module_bkLink__2Rqnp" href="#"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Show less</p></a></li></ul></div><div></div><hr class="footerLinkColumns-module_divider__2biZo BkDivider-module_bkDivider__1bN1J"/></li><li class="footerLinkColumns-module_footerColumnItemWrap__uqayq"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0 footerLinkColumns-module_dsktpLabel__s4PNO" aria-labelledby="ariaControlsId">Learn</p><button class="footerLinkColumns-module_accordionMblBtn__2Jdev" aria-expanded="false" aria-labelledby="ariaControlsId"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Learn</p><svg xmlns="http://www.w3.org/2000/svg" width="8" height="13" fill="none" class="footerLinkColumns-module_accordionIcon__1KHjN"><path fill="#C0C6D1" fill-opacity="0.72" fill-rule="evenodd" d="M.666 2.602A1.194 1.194 0 0 1 2.354.914l4.834 4.834a1.194 1.194 0 0 1 0 1.688l-4.833 4.833a1.194 1.194 0 0 1-1.687-1.687l3.989-3.99z" clip-rule="evenodd"></path></svg></button><div class="footerColumn-module_accordionItemPanel__TDbme" id="ariaControlsId"><ul class="footerColumn-module_accordionItemPanelBody__hXmAX footerColumn-module_isCollapsed__uH3y1" data-testid="accordion panel body" aria-label="learn"><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/learning" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Learning Center</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/lp/resources/events" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Events</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/videos" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Video Center</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/lp/resources/demos" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Demos</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/customer-stories" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Customer Stories</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/lp/resources/webinars" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Webinars</p></a></li><li 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BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">eBooks</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/guides" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Guides</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/articles" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Articles</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/lp/resources/reports" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Reports</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/lp/resources/quick-reads" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Quick Reads</p></a></li><li class="footerColumn-module_linksWrap__21Taq footerColumn-module_showLess__2QfLl"><a class="footerColumn-module_link__2Kqch footerColumn-module_toggleLink__1AVi6 BkLink-module_bkLink__2Rqnp" href="#"><p class="BkText-module_bkText__32U9z 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BkLink-module_bkLink__2Rqnp" href="/enterprise/services" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Services</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://airtable.com/developers" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Developers</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://community.airtable.com" target="_blank" rel="noopener noreferrer" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Community</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://airtable.com/templates" color="secondary"><p 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class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Customer Support</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://support.airtable.com" target="_blank" rel="noopener noreferrer" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Support Docs</p></a></li><li class="footerColumn-module_linksWrap__21Taq footerColumn-module_showLess__2QfLl"><a class="footerColumn-module_link__2Kqch footerColumn-module_toggleLink__1AVi6 BkLink-module_bkLink__2Rqnp" href="#"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Show less</p></a></li></ul></div><div></div><hr class="footerLinkColumns-module_divider__2biZo BkDivider-module_bkDivider__1bN1J"/></li><li class="footerLinkColumns-module_footerColumnItemWrap__uqayq"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0 footerLinkColumns-module_dsktpLabel__s4PNO" aria-labelledby="ariaControlsId">Company</p><button class="footerLinkColumns-module_accordionMblBtn__2Jdev" aria-expanded="false" aria-labelledby="ariaControlsId"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Company</p><svg xmlns="http://www.w3.org/2000/svg" width="8" height="13" fill="none" class="footerLinkColumns-module_accordionIcon__1KHjN"><path fill="#C0C6D1" fill-opacity="0.72" fill-rule="evenodd" d="M.666 2.602A1.194 1.194 0 0 1 2.354.914l4.834 4.834a1.194 1.194 0 0 1 0 1.688l-4.833 4.833a1.194 1.194 0 0 1-1.687-1.687l3.989-3.99z" clip-rule="evenodd"></path></svg></button><div class="footerColumn-module_accordionItemPanel__TDbme" id="ariaControlsId"><ul class="footerColumn-module_accordionItemPanelBody__hXmAX footerColumn-module_isCollapsed__uH3y1" data-testid="accordion panel body" aria-label="company"><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/about" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt 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These delays prevented Dropbox Sign’s sales and marketing teams from having the case studies, blog content, and other campaign materials they’d need to attract more customers. It wasn’t uncommon for many different people to be writing blogs, sales sheets, or ad copy with different styles and tones inherited from previous companies. “All of that content is going to look different, it's going to sound different, and it probably won't have a cohesive story or a narrative, so ultimately your content is less effective,” Cory said. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"On top of that everything was done manually, and in different systems. They were working out of Slack, Jira, email, spreadsheets and Google docs, “Everything was fragmented, communication was fractured and none of our teams were aligned on process,” he said. Cory would spend most of his days fielding questions from cross functional partners about when a whitepaper or blog post would be published. “It would take me days to track down information,” he said.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"So he went out to fix the problem with Airtable. He set out to build a system for tracking content production and within a couple of hours of experimenting in Airtable he saw immense potential to do even more. Cory created a connected app for campaign tracking, a comprehensive content library, and redesigned the content intake process for Dropbox Sign. “We were producing separate content with separate processes. Airtable helped us to align on how we can work together more closely and support each other's needs,” Cory said. 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When a team member is searching for content about a customer who is using ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hellosign.com/use-case/hr-onboarding"},"content":[{"nodeType":"text","value":"Dropbox Sign for HR","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":", they can search the Airtable database for similar use cases and other HR related content. Previously they’d have to ask around for sample use cases and by the time they found them the opportunity may have passed. Cory is now experimenting with interfaces to improve the experience for the end user. “What I love about Airtable is that there are so many possible solutions that you can create. With automations and integrations it can get really complex, but for the end user it can also be really, really simple,” Cory said. 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To kick things off, an Airtable ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"form","marks":[],"data":{}}],"data":{"uri":"https://support.airtable.com/hc/en-us/articles/206058268-Guide-to-forms"}},{"nodeType":"text","value":" is sent out to every speaker, with fields for headshots, bios and other details. Their responses are saved as records which automatically populate a table called \"Speakers\". Lancaster used ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"linked record fields","marks":[],"data":{}}],"data":{"uri":"https://support.airtable.com/hc/en-us/articles/206452848-Linked-record-fields"}},{"nodeType":"text","value":" to connect the speaker table to the \"Agenda\" table, which allowed her to coordinate scheduling and move panels or speakers around, if necessary.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“Those two tables are kind of my bible,” Lancaster tells us.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-2","content":[{"nodeType":"text","value":"Serving multiple stakeholders","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The agenda table can simultaneously serve the needs three different types of stakeholders: event speakers, event attendees, and Startup Grind team members, through Airtable ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"views","marks":[],"data":{}}],"data":{"uri":"https://support.airtable.com/hc/en-us/articles/202624989-Guide-to-views"}},{"nodeType":"text","value":". Internally, the team can create personal or collaborative filtered views aimed at presenting only the information needed to achieve specific mandates–for example, the team responsible for content could track development and status in their own view. Using embedded ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"shared view links","marks":[],"data":{}}],"data":{"uri":"https://support.airtable.com/hc/en-us/articles/217846478-Embedding-a-view-or-base"}},{"nodeType":"text","value":", the team is also able to share relevant content with external stakeholders, without compromising any internal data. Attendees, for example, could see the day's schedule through a view that presents panel information and times.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“We're able to push it live in various formats, so that our attendees and people on our team can see the schedule,” Lancaster says.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Having all the information in one place makes it easy for the team to coordinate next steps. Take collaborating with colleagues, for instance. “Our designer is able to independently go in, see what is needed for various projects or tasks, design the files, and attach it to correct field, and notify us when it's complete–all in Airtable.\"","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-entry-block","content":[],"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"1tvlP8KFxVErMaYBIurpTe","type":"Entry","createdAt":"2022-02-23T19:56:11.011Z","updatedAt":"2022-12-20T01:01:49.668Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"textImageSection"}},"locale":"en-US"},"fields":{"header":"Text media 2","body":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Airtable works for everything from embedding speaker bios on the site to organizing volunteers for the event.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"media":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"1Fx6lXx2zmsn9vDru1Qcrj","type":"Asset","createdAt":"2022-02-23T19:56:10.861Z","updatedAt":"2022-11-19T01:12:10.807Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"locale":"en-US"},"fields":{"title":"Airtable-Startup-Grind-2.jpeg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/1Fx6lXx2zmsn9vDru1Qcrj/f01bb83e44ee98d1bb2e1efc54cd565b/Airtable-Startup-Grind-2.jpeg","details":{"size":1419817,"image":{"width":6000,"height":4000}},"fileName":"Airtable-Startup-Grind-2.jpeg","contentType":"image/jpeg"}}}}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Organizing volunteers and templating their tasks, is another example of this. \"It cuts down on unnecessary conversations between teammates and provides a resource for my team to check back in on when they have questions–instead of trying to find me or ask me while I'm running around on event day.\"","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-2","content":[{"nodeType":"text","value":"Streamlining workflows","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Being able to use Airtable as a project management tool in this way makes a big difference to organizational efficiency compared to the team’s earlier efforts using spreadsheets and docs. “Doing all of this in docs and spreadsheets would have been nearly impossible, for me at least,” Lancaster says. “When you have multiple people on a team, it's really hard to assign tasks or to communicate within a spreadsheet.”","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"For her own needs, Lancaster finds it invaluable to be able to access any of the information she needs, wherever she happens to be in her day or her workflow. She’s responsible for knowing all of the 175 speakers at the conference, which keeps her on her toes.","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-entry-block","content":[],"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"2jXXnxgS4uE5ikEHF4O6ye","type":"Entry","createdAt":"2022-02-23T19:56:11.054Z","updatedAt":"2022-12-20T01:01:49.735Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quoteSection"}},"locale":"en-US"},"fields":{"header":"Customer quote 1","quote":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“It’s so helpful to be able to expand a record, and view all of the fields of relevant data quickly, and then to be able to link that record to other pieces of information, so when I go into the agenda, and I type in that person's name, they pop up, and their information follows them everywhere.”","marks":[],"data":{}}],"data":{}}]}}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"In fact, Airtable has become a stand in for various other programs. 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","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"But when Josh joined in 2021 he saw that the agency’s internal tool strategy was all over the map. The agency’s official stance was to be “tool-agnostic,” which gave producers autonomy to run their own projects. This approach led to highly manual workflows that made reporting to leadership and clients less efficient. “The process was clunky, manual and inefficient,” Josh says. “The team wasn’t able to track individual contracts and estimates efficiently. It took a lot of human effort to gather and centralize the data.” ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Producers all had their own idiosyncratic systems for getting work done. Contracts were sent for internal legal review that often lacked necessary context. This meant the legal team had to ask the same questions over and over to ensure all contracts provided adequate details and protections. With Airtable forms they were able to standardize the intake process, increase clarity and reduce unnecessary back and forth. The same can be said for reviewing budget estimates as well. Within their Airtable ecosystem the team created automated daily reporting of contract statuses, consistency with cost estimates, a centralized repository for all contacts, and a dashboard for individual reviews and approvals of contracts. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Josh’s leadership team trusted him to build a system that would enable the production department to work with a single source of truth for projects, contracts, and budget estimates. So he audited the agency and scoured for the best tool to align 18 departments across the organization. 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","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"But when Josh joined in 2021 he saw that the agency’s internal tool strategy was all over the map. The agency’s official stance was to be “tool-agnostic,” which gave producers autonomy to run their own projects. This approach led to highly manual workflows that made reporting to leadership and clients less efficient. “The process was clunky, manual and inefficient,” Josh says. “The team wasn’t able to track individual contracts and estimates efficiently. It took a lot of human effort to gather and centralize the data.” ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Producers all had their own idiosyncratic systems for getting work done. Contracts were sent for internal legal review that often lacked necessary context. 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But within two days of opening the nomination process, they had received close to two thousand nominations.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"It quickly became apparent that spreadsheets couldn’t handle the scale and complexity of the program. Each nominee needed to be reviewed by GitHub’s Developer Relations team before they could even apply. 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Often funny, sometimes uncomfortable, their videos aim to bring people together and provoke conversation. Their series include the likes of Fear Pong, pitting friends and strangers alike against one another in a game of dares, and Parents Explain, where parents explain thorny subjects to their children. When the videos are funny, you laugh alongside these strangers; in moments of discomfort, you feel their pain, evoking empathy.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“At our core, we build unique media brands. We think of ourselves as a distributed media company, which means that our brand exists on the platforms where we distribute,\" Rudy says. \"We're not trying to drive people [to a platform] to consume our content. Instead, we're going where they are.”","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Since Cut.com is building different brands and series at once, it’s important that the team is organized. \"Previously, the way we tracked ideas was in a spreadsheet and the way that we tracked our production calendar was in an actual shared calendar.”","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Rudy is responsible for leading the business team that produces and monetizes their brands, a mandate that includes everything from coming up with episode ideas, organizing and shooting videos, to post-production and distribution.","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-entry-block","content":[],"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"3Kc81UnCVj9NBaY3eMtEU7","type":"Entry","createdAt":"2022-02-23T19:51:25.404Z","updatedAt":"2024-10-31T14:53:50.032Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"textImageSection"}},"locale":"en-US"},"fields":{"internalName":"The team executes the end to end production process, from ideas to distribution. - 53","heading":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"2qtCgQ2b7hHrG3XAtJ6oMw","type":"Entry","createdAt":"2024-10-31T14:53:48.259Z","updatedAt":"2024-10-31T14:53:48.259Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"IntroHeadingSection"}},"locale":"en-US"},"fields":{"internalName":"The team executes the end to end production process, from ideas to distribution. - 53 - Intro Heading - 920434","type":"Core-Heading-Split","headline":{"nodeType":"document","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","marks":[],"value":"The team executes the end to end production process, from ideas to distribution.","data":{}}],"data":{}}],"data":{}},"ctaTypes":"primary","isATextLink":false,"applyBottomPadding":true,"removeTopPadding":true}},"media":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"1u4SCXpMkwt1VhbRKrcCKw","type":"Asset","createdAt":"2022-02-23T19:51:25.265Z","updatedAt":"2022-11-19T01:12:15.383Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"locale":"en-US"},"fields":{"title":"behind-the-scenes--1-.jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/1u4SCXpMkwt1VhbRKrcCKw/577c06ee0cabb9e9e5827519b3df3818/behind-the-scenes--1-.jpg","details":{"size":3291382,"image":{"width":3840,"height":2160}},"fileName":"behind-the-scenes--1-.jpg","contentType":"image/jpeg"}}},"imageAlign":"bottom","header":"The team executes the end to end production process, from ideas to distribution."}}}},{"nodeType":"heading-2","content":[{"nodeType":"text","value":"A closer look at post-production","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\"My job as Chief Strategy Officer is to come up with the business strategy–essentially create a plan for our business at a high level, in terms of revenue, production and product goals,\" explains Rudy. \"Then, I manage the people who lead each of those teams.\"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\"When it came to distribution, and checklists, and workflows, we had no real process, we had no real checklist,\" Rudy explains. \"We ran into different types of problems; the title of a video or the thumbnail would be wrong or somebody would just drop the ball and forget to do something.\" Not only was this inefficient, it became unsustainable, resulting in unnecessary human error. As the team grew, it became more important to get everyone on the same page.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Now, Cut.com uses Airtable throughout their production process during which, organization is key. It always starts with the idea and is built out from there. \"Initially, the idea is often expressed as a logline, which is just a single sentence representation,\" says Rudy. \"Once you have that idea, the next step is to decide which ideas to invest time into. That happens with a greenlight committee, which is a group of people who decide whether or not we produce a pilot.\"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Once an idea is greenlit, it is moved into production, and assigned dates on the calendar for shooting, followed by a release date. After the timeline is set, the content gets produced. While all of this is going on, the team is continuously updating a database of talent who are auditioning to be in videos or have been cast in previous videos. Once the video is shot, which usually just takes a day or two, it goes into post-production. In post-production, the team tracks status, assigned editors, how much time they're spending on the videos, and more.","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-entry-block","content":[],"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"7N15XkvLdlkVMooOFFHKii","type":"Entry","createdAt":"2022-02-23T19:51:25.445Z","updatedAt":"2024-10-31T14:53:46.100Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"textImageSection"}},"locale":"en-US"},"fields":{"internalName":"As the team grows, they rely on Airtable to cut down on small inefficiencies within their processes. - 52","heading":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"1XL3f534I2A0EraLbTeqrA","type":"Entry","createdAt":"2024-10-31T14:53:44.479Z","updatedAt":"2024-10-31T14:53:44.479Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"IntroHeadingSection"}},"locale":"en-US"},"fields":{"internalName":"As the team grows, they rely on Airtable to cut down on small inefficiencies within their processes. - 52 - Intro Heading - 917031","type":"Core-Heading-Split","headline":{"nodeType":"document","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","marks":[],"value":"As the team grows, they rely on Airtable to cut down on small inefficiencies within their processes.","data":{}}],"data":{}}],"data":{}},"ctaTypes":"primary","isATextLink":false,"applyBottomPadding":true,"removeTopPadding":true}},"media":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"23YWKyLZEhyzRI9Zgqqi5O","type":"Asset","createdAt":"2022-02-23T19:51:25.270Z","updatedAt":"2022-11-19T01:12:15.169Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"locale":"en-US"},"fields":{"title":"post-production-stand-up--1-.jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/23YWKyLZEhyzRI9Zgqqi5O/c404d6bb11b855c82463e0ee329e7774/post-production-stand-up--1-.jpg","details":{"size":7568857,"image":{"width":5472,"height":3648}},"fileName":"post-production-stand-up--1-.jpg","contentType":"image/jpeg"}}},"imageAlign":"bottom","header":"As the team grows, they rely on Airtable to cut down on small inefficiencies within their processes."}}}},{"data":{},"content":[{"data":{},"marks":[],"value":"Uncovering new insights","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"For Cut.com, Airtable’s checkbox field is key. Every step of their workflow, from casting to distribution, is tracked in Airtable. Not only does this result in meticulous organization, it optimizes how the team collaborates.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\"Airtable forces a certain kind of communication that wasn’t there before,\" Rudy explains. \"I'm aware of what someone else is doing, or working on, or a change that they've made, just by looking at the shared content. It's facilitated a much more efficient and scalable process for us, and it adapts very well to different styles of working.\"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It also gives the company incredible insight into the resources each of their videos require, allowing them to anticipate business expenditure and make better planning decisions for the future.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\"In post-production, we actually track in Airtable not only the state of the video and who's editing it, but how much time they're spending on it,\" Rudy says. \"We started to get a sense for how long it will take to edit a particular type of video which is valuable information to have during pre-production for each video.\"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Rudy tells us that they’ve even used Airtable as a talent tracking system for when people apply to be in Cut.com videos. The team was able to create a workflow where people could apply using a form and Cut.com could move them through the application process using Airtable.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Jason Hakala, head of production and co-founder at Cut.com, says, \"Airtable is the tool that keeps giving. When we first started using it, our only goal was to use it to keep track of our video releases. Now we use it to automate invoices, casting calls, managing inventories, and so much more. It's really awesome having all this information linked together in one central location. It’s allowed us to move away from the noise of having numerous apps and spreadsheets open to having more time being creative.\"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Tracking processes in Airtable has become an easy step that ensures best practices are followed every time, resulting in far fewer mishaps. As Atul Gawande would surely agree, \"It's like something as simple as making sure that you wash your hands.\" says Rudy. \"That's how I view Airtable for us.\"","nodeType":"text"}],"nodeType":"paragraph"}],"data":{}}}},"body":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"Nn7WnX0Ir0WckIIgw7Jjn","type":"Entry","createdAt":"2022-02-23T19:51:25.346Z","updatedAt":"2022-12-20T01:08:34.916Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"richContentSection"}},"locale":"en-US"},"fields":{"heading":"Test - Heading","body":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In the book, author and surgeon Atul Gawande tells the story of a three-year old girl who was saved after drowning. The girl was unresponsive, showing no sign of life, for over an hour and a half. Yet a small team in a local hospital in the alps of Austria not only resuscitated the child, they did so in such an efficient manner that she eventually regained full health.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As Gawande explains, \"To save this one child, scores of people had to carry out thousands of steps correctly.\" While each task required surgical skills, the necessity of following every step was literally a matter of life or death. \"The degree of difficulty in any one of these steps is substantial. Then you must add the difficulties of orchestrating them in the right sequence, with nothing dropped.\"","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This, for Gawande and for Rudy, is part of the power of a checklist. A checklist removes the burden of figuring out what’s sequential. It creates order and ensures nothing gets forgotten.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As a digital media company, working at Cut.com is vastly different from working in the medical field. Still, Rudy and Cut.com’s production team approach video production in the same methodical way.","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"2rQ3V6fPOJGQkiZQEiz382","type":"Entry","createdAt":"2022-02-23T19:51:25.367Z","updatedAt":"2024-10-31T14:53:53.593Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"textImageSection"}},"locale":"en-US"},"fields":{"internalName":"Cut.com is an agency known for creating thought-provoking video brands. - 54","heading":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"3R6Nn9AEmsZe2IG7Qwfw0L","type":"Entry","createdAt":"2024-10-31T14:53:51.970Z","updatedAt":"2024-10-31T14:53:51.970Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"IntroHeadingSection"}},"locale":"en-US"},"fields":{"internalName":"Cut.com is an agency known for creating thought-provoking video brands. - 54 - Intro Heading - 802331","type":"Core-Heading-Split","headline":{"nodeType":"document","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","marks":[],"value":"Cut.com is an agency known for creating thought-provoking video brands.","data":{}}],"data":{}}],"data":{}},"ctaTypes":"primary","isATextLink":false,"applyBottomPadding":true,"removeTopPadding":true}},"media":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"3Dk5QuY7fWBowhJQ0kF4vE","type":"Asset","createdAt":"2022-02-23T19:51:25.258Z","updatedAt":"2022-11-19T01:12:15.577Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"locale":"en-US"},"fields":{"title":"editors--1-.jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/3Dk5QuY7fWBowhJQ0kF4vE/cc50d3cf7c0192c0330c4a6185e08a3a/editors--1-.jpg","details":{"size":6044486,"image":{"width":6024,"height":4024}},"fileName":"editors--1-.jpg","contentType":"image/jpeg"}}},"imageAlign":"bottom","header":"Cut.com is an agency known for creating thought-provoking video brands."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"6890TqHPICdeim8IQW2x3V","type":"Entry","createdAt":"2022-02-23T19:51:25.387Z","updatedAt":"2022-12-20T01:08:34.971Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"richContentSection"}},"locale":"en-US"},"fields":{"heading":"Test - Heading","body":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-2","content":[{"nodeType":"text","value":"How Cut.com approaches brand building","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Cut.com publishes videos primarily under two brands: Cut.com, aimed at young adults and HiHo, geared towards families for dual watching experiences. Often funny, sometimes uncomfortable, their videos aim to bring people together and provoke conversation. Their series include the likes of Fear Pong, pitting friends and strangers alike against one another in a game of dares, and Parents Explain, where parents explain thorny subjects to their children. When the videos are funny, you laugh alongside these strangers; in moments of discomfort, you feel their pain, evoking empathy.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“At our core, we build unique media brands. We think of ourselves as a distributed media company, which means that our brand exists on the platforms where we distribute,\" Rudy says. \"We're not trying to drive people [to a platform] to consume our content. Instead, we're going where they are.”","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Since Cut.com is building different brands and series at once, it’s important that the team is organized. \"Previously, the way we tracked ideas was in a spreadsheet and the way that we tracked our production calendar was in an actual shared calendar.”","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Rudy is responsible for leading the business team that produces and monetizes their brands, a mandate that includes everything from coming up with episode ideas, organizing and shooting videos, to post-production and distribution.","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"3Kc81UnCVj9NBaY3eMtEU7","type":"Entry","createdAt":"2022-02-23T19:51:25.404Z","updatedAt":"2024-10-31T14:53:50.032Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"textImageSection"}},"locale":"en-US"},"fields":{"internalName":"The team executes the end to end production process, from ideas to distribution. - 53","heading":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"2qtCgQ2b7hHrG3XAtJ6oMw","type":"Entry","createdAt":"2024-10-31T14:53:48.259Z","updatedAt":"2024-10-31T14:53:48.259Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"IntroHeadingSection"}},"locale":"en-US"},"fields":{"internalName":"The team executes the end to end production process, from ideas to distribution. - 53 - Intro Heading - 920434","type":"Core-Heading-Split","headline":{"nodeType":"document","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","marks":[],"value":"The team executes the end to end production process, from ideas to distribution.","data":{}}],"data":{}}],"data":{}},"ctaTypes":"primary","isATextLink":false,"applyBottomPadding":true,"removeTopPadding":true}},"media":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"1u4SCXpMkwt1VhbRKrcCKw","type":"Asset","createdAt":"2022-02-23T19:51:25.265Z","updatedAt":"2022-11-19T01:12:15.383Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"locale":"en-US"},"fields":{"title":"behind-the-scenes--1-.jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/1u4SCXpMkwt1VhbRKrcCKw/577c06ee0cabb9e9e5827519b3df3818/behind-the-scenes--1-.jpg","details":{"size":3291382,"image":{"width":3840,"height":2160}},"fileName":"behind-the-scenes--1-.jpg","contentType":"image/jpeg"}}},"imageAlign":"bottom","header":"The team executes the end to end production process, from ideas to distribution."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"nIIAeJ4t2muKFgkPJmu37","type":"Entry","createdAt":"2022-02-23T19:51:25.426Z","updatedAt":"2022-12-20T01:08:35.026Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"richContentSection"}},"locale":"en-US"},"fields":{"heading":"Test - Heading","body":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-2","content":[{"nodeType":"text","value":"A closer look at post-production","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\"My job as Chief Strategy Officer is to come up with the business strategy–essentially create a plan for our business at a high level, in terms of revenue, production and product goals,\" explains Rudy. \"Then, I manage the people who lead each of those teams.\"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\"When it came to distribution, and checklists, and workflows, we had no real process, we had no real checklist,\" Rudy explains. \"We ran into different types of problems; the title of a video or the thumbnail would be wrong or somebody would just drop the ball and forget to do something.\" Not only was this inefficient, it became unsustainable, resulting in unnecessary human error. As the team grew, it became more important to get everyone on the same page.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Now, Cut.com uses Airtable throughout their production process during which, organization is key. It always starts with the idea and is built out from there. \"Initially, the idea is often expressed as a logline, which is just a single sentence representation,\" says Rudy. \"Once you have that idea, the next step is to decide which ideas to invest time into. That happens with a greenlight committee, which is a group of people who decide whether or not we produce a pilot.\"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Once an idea is greenlit, it is moved into production, and assigned dates on the calendar for shooting, followed by a release date. After the timeline is set, the content gets produced. While all of this is going on, the team is continuously updating a database of talent who are auditioning to be in videos or have been cast in previous videos. Once the video is shot, which usually just takes a day or two, it goes into post-production. 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When you open their Airtable base, you’ll see all of the basic contact information, the number of assessments, the most recent assessment, and the next assessment. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In two and a half years the program has grown from 65 restaurants to nearly 600. Drew says she needed a solution where everything was built in. Airtable’s views allow them to work across a distributed, global team. The organization they’ve gleaned helps them focus more energy on tackling this complex problem in a way they’re uniquely suited to do. 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When Matt joined, Tsai CITY didn’t have an application tracking mechanism; everything was done manually. That meant students would submit their application via Google Forms, and a staff member would have to download, review, assign, and send applications to reviewers. When the reviews were complete, a staff member would manually aggregate the rankings into a separate sheet and email each student to let them know if they were accepted or not. This entire process took more than a week, not including the time it took to actually review the applications.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"So Matt set out to find a solution to manage intake and distribution, and found people buzzing about Airtable on Twitter. He was able to quickly spin up a system that tracks applications end to end. Now, instead of ad hoc emails and documents being manually downloaded, all applications run through ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://support.airtable.com/docs/how-to-create-a-form-in-airtable"},"content":[{"nodeType":"text","value":"Airtable forms","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":". Every student answers the same set of questions, and once it’s submitted the student gets an automated email saying their application was received. Each application populates an Airtable base. From there, the staff at Tsai CITY uses linked records to sort and assign each application to an alumni reviewer. Those linked records add a rubric, demographic information about each applicant, and any information they need to evaluate the student’s venture proposals fairly. Then sending out the acceptance emails is simple. “It takes us 10 minutes to send 70 emails, and that would have taken at least two hours before,” Matt said. From a student’s perspective, it means less time waiting for answers and more time participating in the program.","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"4lkp9QpQfHVazlgPah1OHW","type":"Entry","createdAt":"2022-11-18T17:20:46.362Z","updatedAt":"2022-11-18T17:20:46.362Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quoteSection"}},"locale":"en-US"},"fields":{"header":"pull quote 1","customerImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"57dUsMSovanyEqIXRrQk9L","type":"Asset","createdAt":"2022-11-18T17:20:46.053Z","updatedAt":"2022-11-18T17:20:46.053Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"locale":"en-US"},"fields":{"title":"Matt Gira.jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/57dUsMSovanyEqIXRrQk9L/0df595fd884bcc1f3983a292dcba6fb0/Matt_Gira.jpg","details":{"size":12347235,"image":{"width":6000,"height":4000}},"fileName":"Matt Gira.jpg","contentType":"image/jpeg"}}},"quote":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"“Airtable gave us at least an extra week of programming each semester.”","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"quoteAuthor":"Matt Gira","quoteAuthorTitle":"Director of Student Programming"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"6x83KcJ97CXVw7fu2rG66a","type":"Entry","createdAt":"2022-11-18T17:20:46.392Z","updatedAt":"2022-11-18T17:20:46.392Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"richContentSection"}},"locale":"en-US"},"fields":{"heading":"section 2","body":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The connected app they built in Airtable also collects application feedback for each student regardless of whether or not they’re accepted. “What I really love that we can do in Airtable is guarantee that every student will get some value out of applying to the program. We couldn’t always guarantee that before because of capacity,” Matt said. This feedback is sent to students to help improve their application, and venture, for next time.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This process also ensures that students receive more meaningful reviews by matching the right reviewer with the right applicant. “Now we can ensure we have a diverse pool of reviewers and assign them by expertise. It doesn’t make sense to assign someone with a healthcare background a pitch for a consumer packaged goods company,” Matt said. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The same system is being applied to ongoing grant funding applications which used to sit unanswered for weeks due to bandwidth constraints. “We can make funding decisions in 30 minutes, which is crazy. Before Airtable, that would take at least two hours,” Matt said. Airtable also provides instant visibility into who receives funding through a live data dashboard in Airtable Interfaces to identify and, in real-time, correct any biases made through these funding streams.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Tsai CITY opened a new building this year. One of the Center’s goals was to activate the space and encourage students to use it for entrepreneurship and innovation-related events. Airtable works so well for funding and applications that Matt started using it for inventory tracking for student swag, hiring, events, and building management. The room reservations database runs on Airtable and tracks which students request which room and for what purpose. Students and staff are connected to the “programming base,” a directory that acts as a source of truth for events and programs happening at the Center. The operations team, communications team, and students all use ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://support.airtable.com/docs/airtable-sync-basic-setup"},"content":[{"nodeType":"text","value":"base sync","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" to connect their personal Airtable bases from the programming base. That way, the Tsai CITY team is up-to-date on what programming is happening and how programming is doing. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Matt says connecting the communications and operations teams in Airtable has enabled them to pull off last-minute events for students much more quickly because they’re spending less time on Slack, email, and meetings about which event is happening and who to contact. Now they can spend more time engaging with students. 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The company’s cloud-based platform allows anyone who works with video to view and share edits, create timecode-specific notes, communicate about projects, and share onscreen markups on-the-fly. Like many innovative tech companies, Frame.io’s product is at its heart. Their product roadmap keeps their heart beating: it unites the whole company, and ultimately drives user-base growth and satisfaction. As the company grew, and more people worked on the product, it got harder to scale communication about roadmap changes across the Frame.io organization.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"The challenge: Plenty of information, but no way to find it","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The product roadmap developed organically through a combination of spreadsheets, Google Docs, and Google slides, which scattered and siloed key information. For example, user feedback—an essential input to product development—was abundant, but hard to find. With no systematic way to map customer anecdotes and pain points to product features and improvements, it was hard to share customer stories with the broader product organization.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"User feedback was just one example of hard-to-find information. Because the roadmap lived in different documents and weekly updates, it often fell out of date, leaving GTM partners wondering what the product team was working on next. 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He signed up for a free account and started migrating information into his first base. He quickly realized Airtable could do anything a prepackaged roadmap solution could do, but in an entirely non-prescriptive way. Using features like shared views and filters, and reporting and dashboards, teams could build the processes they needed without compromising or adapting to a workflow that didn’t make sense to them. Best of all, the roadmap that the product team started living in every day was the same roadmap that was accessible to GTM teams within Frame.io—everyone was on the same page, in real-time.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"At the same time, David Kong, Senior User Insight Manager, got to work on bringing Frame.io’s customer research practices into Airtable. He used Airtable’s API and 3rd party integrations to pull in information from the support team, the sales team, social media, and other sources of user feedback, giving them a real-time overview of everything customers were saying about Frame.io. Using triggers, he automated the data collection process, integrating creative solutions like a custom Slack emoji that automatically triggers a “send to base” function when assigned to a comment.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Kong’s user research app was a game-changer for the entire product development process. “We’re able to listen and learn from our customers more now than we ever could before in a much more systematic way,” Kong says. “This makes us more agile and able to work more quickly.” Now, the company no longer has to make educated guesses about the most popular features users want—the data is clear, categorized, and sortable for everyone to use.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Airtable started to spread to other parts of the company too, like Sales. Every salesperson had their own way of collecting the marketing materials they needed, making it hard to systematize and scale sales efforts. Tanya Smallwood, Director of Sales Enablement, began working with Rahul Kothari, Senior Product Marketing Manager, to create a sales hub that streamlines operations and gives the team a deeper understanding of their entire sales process. It had a halo effect across the organization too, helping drive conversations, onboarding new employees, and giving the team a deeper understanding of their entire sales process.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Airtable was brought in to solve redundancies and lack of clarity around a product roadmap, but in the end, it grew to impact the whole company. 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Now when a problem comes up, the first question I ask is ‘How do we Airtable this?’”","marks":[],"data":{}}],"data":{}}],"data":{}}}},"body":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"2ZD7CPUP3O4faQ7UOY68hk","type":"Entry","createdAt":"2022-02-23T19:51:34.866Z","updatedAt":"2022-12-20T01:06:41.924Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":30,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"richContentSection"}},"locale":"en-US"},"fields":{"heading":"Frame.io 1","body":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The resulting roadmap on Airtable becomes a live and collaborative source-of-truth for the product direction, increasing efficiency and alignment across the broader organization and enabling teams to drive deeper business value.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Scaling at the speed of innovation","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Speed and innovation are what Frame.io is all about. 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According to Patrizia Bertini, International Design Operations Lead, the team searched for “a solution that was flexible enough to actually fit our initial hypotheses, and then change with us.”\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The result was “International Truth”, an Airtable base with a few goals: consolidating global research and insights across designers, standardizing the teams’ process, and allowing team members around the world to leverage the same templates, research nuggets, and best practices with ease.\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Using International Truth, not only the designers, but also members of many other teams, can easily capture insights during the research process, quickly consolidate all their notes, and seamlessly communicate their findings to the broader global team going forward.\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“What really struck me was the flexibility,” says Gustavo Machado, International Director of Design. “It was fully customizable to our operation. 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We make sure all the sessions ladder to a research initiative or study, and then those studies ladder to input goals, and those bubble up to business priorities.”\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"They’re also able to share resources and templates, and build deeper connections across all seven time zones in which they work. “We wanted to create a one team mentality,” says Bertini. “For example, it’s true that in Mexico, there’s only three designers, but actually, there is an entire global design community they can lean on.”","nodeType":"text"}],"nodeType":"paragraph"},{"nodeType":"embedded-entry-block","content":[],"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"55AtjsIVCnYcd6ojz1O329","type":"Entry","createdAt":"2022-02-23T20:44:49.333Z","updatedAt":"2024-10-31T14:54:17.953Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"textImageSection"}},"locale":"en-US"},"fields":{"internalName":"Test - Header - 60","heading":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"2QBOdrOSo8XzuUpMW0TOEv","type":"Entry","createdAt":"2024-10-31T14:54:16.380Z","updatedAt":"2024-10-31T14:54:16.380Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"IntroHeadingSection"}},"locale":"en-US"},"fields":{"internalName":"Test - Header - 60 - Intro Heading - 637928","type":"Core-Heading-Split","headline":{"nodeType":"document","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","marks":[],"value":"Test - Header","data":{}}],"data":{}}],"data":{}},"ctaTypes":"primary","isATextLink":false,"applyBottomPadding":true,"removeTopPadding":true}},"media":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"1OozQLcw2v0YCJnbv3P3af","type":"Asset","createdAt":"2022-02-23T20:44:49.189Z","updatedAt":"2022-11-19T01:12:13.489Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":3,"locale":"en-US"},"fields":{"title":"Intuit-Quickbook-Airtable-case-study-guitar-shop.jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/1OozQLcw2v0YCJnbv3P3af/f8cf7a128b3d583ff1d3a10d3a7f340a/Intuit-Quickbook-Airtable-case-study-guitar-shop.jpg","details":{"size":232513,"image":{"width":1600,"height":1067}},"fileName":"Intuit-Quickbook-Airtable-case-study-guitar-shop.jpg","contentType":"image/jpeg"}}},"imageAlign":"bottom","header":"Test - Header"}}}},{"data":{},"content":[{"data":{},"marks":[],"value":"With better access to information, teams move faster\n","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Prior to International Truth, “just chasing the existing research could take a week” due to silos between designers, according to Provato. “International Truth has enabled us to go faster.” This allows her to fit more research into a quarter —and given that her team can connect with as many as 40 to 50 customers in a few weeks during heavy research periods, that translates into more customer conversations, more insights, and the ability to apply the customer lens to more problems.\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“It’s easy for teams to collaborate, especially cross-functionally,” says Bertini. If you’re running a project, you have your marketing and product developers and product managers, working with you. By harmonizing through Airtable we get all the information in one place. We have visibility into what matters.”\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Visibility was top-of-mind for Machado, who leads the QuickBooks design operation outside the US. With the onset of a global pandemic: “We all went to this virtual world and were feeling physically disconnected. But we lost even more the visibility of what’s happening, because we didn’t necessarily track anything. 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One of our pillars is customer obsession. But can you prove it? Can you measure it? Can you show me?” says Bertini. “And we had a massive amount of data that actually ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"could","nodeType":"text"},{"data":{},"marks":[],"value":" help us assess the operations of the teams.”\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Importantly, she says, the scorecards are leading to meaningful behavior change. “We’re seeing more awareness. We see people start asking themselves, ‘","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Am I really customer obsessed or not","nodeType":"text"},{"data":{},"marks":[],"value":"? ‘","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Is this really an experiment or not","nodeType":"text"},{"data":{},"marks":[],"value":"?’ This is increasing our experimentation ratio, which means we increase the quality of what we can shape. We increase the ability to innovate.”\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Says Provato, “Ultimately, it’s about customer centricity. You don’t evolve or grow as an organization or product if you’re not taking all of these inputs. These nuggets are like gems. They’re gifts that we get from our customers.”","nodeType":"text"}],"nodeType":"paragraph"}],"data":{}}}},"body":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"7yTdfqWnN7OXTS9LmciHM","type":"Entry","createdAt":"2022-02-23T20:44:49.270Z","updatedAt":"2022-12-20T01:01:11.819Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"richContentSection"}},"locale":"en-US"},"fields":{"heading":"CS - Heading","body":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"For Adela-Lia Muresan, Intuit was renowned for its ","nodeType":"text"},{"data":{"uri":"https://hbr.org/2015/01/intuits-ceo-on-building-a-design-driven-company"},"content":[{"data":{},"marks":[],"value":"focus on design","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and emphasis on building an emotional connection with customers. When she joined the company as a Senior Product Designer and Innovation Lead in France, Muresan found that researchers were spending time on hunting down previous research and trying to capture insights in hindsight. \"After a research project we get in a room and then we try to remember what we observed, together as a group,\" Muresan recalls, noting there was no common system for people to share research insights.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Individual designers used different processes, leading to siloes, duplication of research, and difficulty measuring the design team’s efforts. Michica Provato, product design manager for QuickBooks in Canada, illustrated one critical risk of each designer following their own process: “We had a content designer who did a really important research study and ended up leaving. A couple months later, we realized we lost everything because it was on his local machine. 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","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“A business transformation is really just a series of smaller changes rolling out one after the other,” Hartgrove said. “It’s about getting the right information to people when they need it, and if you’re not careful, the volume of communications can become like white noise for people.”","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“For the Baker Hughes comms team, it was not enough to ","marks":[],"data":{}},{"nodeType":"text","value":"cut through","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" the noise with great stories. we had to ","marks":[],"data":{}},{"nodeType":"text","value":"go after","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" the noise to make sure our communications would land with our audiences,” Hartgrove explains. 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","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dan also built a product feedback app with Airtable so client managers can more efficiently share feedback to shape product updates. With Airtable forms, client managers and product teams can submit feedback live during a beta test of a product that automatically populates an Airtable base for technologists and other teams to implement.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This open internal line of communication has led to more specialized product launches. BlackRock recently launched Aladdin Wealth","marks":[],"data":{}},{"nodeType":"text","value":"™","marks":[],"data":{}},{"nodeType":"text","value":" Vision, a management- and compliance-focused offering, and Aladdin Wealth","marks":[],"data":{}},{"nodeType":"text","value":"™","marks":[],"data":{}},{"nodeType":"text","value":" Focus, an advanced dashboard for advisors. 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He joined the team in 2020 and saw a need to align internal communications by connecting multiple teams and disparate sources of information. His team is responsible for product roadmapping, development, and communicating product updates to clients, leadership, and relationship management partners. It’s a pressure cooker environment when you’re working with some of the largest players in the wealth management industry who use Aladdin Wealth","marks":[],"data":{}},{"nodeType":"text","value":"™","marks":[],"data":{}},{"nodeType":"text","value":" ","marks":[{"type":"superscript"}],"data":{}},{"nodeType":"text","value":"across their executive, portfolio management, risk and client-facing teams. Dan is always in search of modern, nimble technology that might streamline internal communications and partner with providers that are as committed to transparency as Aladdin Wealth","marks":[],"data":{}},{"nodeType":"text","value":"™","marks":[],"data":{}},{"nodeType":"text","value":". 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For its Las Vegas exhibition, Meow Wolf used Airtable to manage contracting over 50 artists: “That’s everything from a room to a major exhibition space to a sculpture or diorama. Those are the types of opportunities we’re looking for,” says Jessie Kelley, a senior coordinator on the Artists Collaboration team.\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With this central source of truth, the team more easily and quickly identifies partners for projects based on location, medium, and more. Using Airtable forms, the team can call in contractors as necessary to help populate lists of artists—without sharing any sensitive data.\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As a show manager, Reynolds has to connect the dots between very different types of teams. “Everybody’s coming at the ultimate object, or whatever is being created, from very different points of view. 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That's literally my job, to figure out quirky fun ways for us to interact with athletes,” Marissa said. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Her biggest takeaway from her Airtable experience at The Players’ Tribune is that these athletes want a space to tell their story and often don’t have time to think through branding opportunities, which is why this new app is so promising. “A lot of time athletes can monetize from their interests in ways they might not even realize.” With Airtable we can create a plan for them and show them how they can make some money or start a brand partnership based on something they’re passionate about. 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They use Airtable’s ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.airtable.com/guides/build/connect-data-with-linked-records"},"content":[{"nodeType":"text","value":"linked records","marks":[],"data":{}}]},{"nodeType":"text","value":" to track related projects for each athlete and track outreach to avoid redundant asks. ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://support.airtable.com/docs/how-to-create-a-form-in-airtable"},"content":[{"nodeType":"text","value":"Airtable forms","marks":[],"data":{}}]},{"nodeType":"text","value":" help them standardize the way they triage requests from the rest of the company and beyond. When the brand team receives an external proposal, they can fill out a form which automatically populates the CRM app. Automations let the team know more information around the proposal and the type of athletes that are being requested. Previously these requests and updates would have been made via direct message conversations, email, or over a video call and could easily have been forgotten about. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The team also tracks how each piece performs which helps them make better business decisions about which projects to green-light. 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As someone who is always looking for creative ways to work with athletes and build mutual trust, she decided to put all of the information athletes share with them to work. She says, “we're able to learn and house all of this interesting information that is, otherwise, difficult to find and we present it in a way that anyone across the company can access.” The hobbies tracker enables them to explore more innovative content and it directly translates to more sponsorship deals for athletes and the company. For example, former WNBA player Sylvia Fowles loves plants. Popularizing her hobby helped Fowles build a platform for things like her \"grow the game\" apparel partnership. WNBA players Betnijah Laney and DiDi Richards' interest in nail art led to the show “","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.theplayerstribune.com/posts/nail-salon-betnijah-laney-didi-richards-wnba-basketball"},"content":[{"nodeType":"text","value":"Nail Salon","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":"”. The first installment was so well received it’s being turned into a series with a branded content campaign. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This connected website makes it easier for someone on the editorial team or design team to find the right athlete fit for a project themselves and work with Marissa's team to decide the best way to execute the project. 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If someone from one of those functions disagreed, the process would start over. Once a season was finalized, Misty's team would update the presentation and upload it to the server. The whole process could take up to two weeks, and with three rounds of samples for both spring and fall they’d repeat this routine six times each year. “It was overwhelming. My team was just working nonstop and it was just not an efficient process at all,” Misty said.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"\"With Airtable we get those six weeks back, and we've also gone from six tools to one,\" Misty said. They’re no longer creating those tedious presentations or spending time uploading and downloading images. Instead Airtable serves as their materials library. 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He then built a custom application to create a startup scoring system, ranking prospective companies on a scale of 0-100. It’s a formula that combines factors including funding levels, the quality of investors, backgrounds of founders and internal data. In short—this app helps his team determine which partnerships drive the highest quality startups, fundamentally changing the way his team operates.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“I now have a single view of our entire funnel from every startup that applies: where they came from, how many are approved into the program, how many of those approved actually convert and become a part of our program. Then, six months later, we can see how many are graduating and become customers,” Bowery says. It also shows where they may be falling short, surfacing insights like where conversion rates are really low, so they can focus on what they can do better.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"With Airtable in place, the startups team has been able to drive a 233% increase in referrals from partnerships. “When I joined, 15% of the startups in our program were coming in from VC partnerships, and today that number is north of 50%. What really moved the needle for us is Airtable and that visibility,” Bowery says. Based on the data they are tracking in Airtable, it is clear that the investment in VC partnerships is paying off for Zendesk. In addition to the increase in referrals, startups that come in through these channels are twice as likely to be approved and three times more valuable when they graduate.","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-entry-block","content":[],"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"5EwEsUDlUYlKKHKzT0dtP5","type":"Entry","createdAt":"2022-03-31T21:57:48.281Z","updatedAt":"2022-12-20T00:49:47.134Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"textImageSection"}},"locale":"en-US"},"fields":{"header":"Zendesk image 3","body":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The Zendesk for Startups Team","marks":[],"data":{}}],"data":{}}]},"media":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"1vUGfae0u8m3Jg6zyjejov","type":"Asset","createdAt":"2022-03-31T21:57:47.930Z","updatedAt":"2022-11-19T01:11:55.679Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":3,"locale":"en-US"},"fields":{"title":"Image from iOS (17).jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/1vUGfae0u8m3Jg6zyjejov/eae19abc66fd4b1de25e67bcf720735d/Image_from_iOS__17_.jpg","details":{"size":528943,"image":{"width":3377,"height":2153}},"fileName":"Image from iOS (17).jpg","contentType":"image/jpeg"}}}}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"One of the primary benefits of implementing Airtable is that the startups team has been able to build, test, and iterate quickly without utilizing internal resources outside the team. This agility means they’re implementing new ideas in days instead of dealing with lead times that can take several months when utilizing shared IT resources within a 5,000-person enterprise. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"As a Sr. Solutions Architect on the startups team, Rose Serafini is an integration expert who specializes in helping startups with their most challenging use cases. She has also helped Bowery build out Zendesk’s workspace that now includes 11 bases covering everything the startups team does. 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I just go and I open up the dashboard and I have that number in seconds.\"","marks":[],"data":{}}],"data":{}}]},"quoteAuthor":"Rose Serafini","quoteAuthorTitle":"Senior Solutions Architect, Zendesk"}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"By surfacing the impact Zendesk for Startups has had on the company’s bottom line, leadership chose to expand their scope, the team doubled in 2021 and plans to double again in 2022.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Bowery’s affinity for building and seeing things grow has led to a fundamental change in the way Zendesk ushers in new startups and VC partnerships. Now he’s using Airtable to track the growth of his own team, which for him is even more rewarding.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Bowery says, “this tool for me represents everything that we’re accomplishing, how our team is developing, and all of the collaboration we're doing in one place, seeing that growth is what makes me tick.”","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\n","marks":[],"data":{}}],"data":{}}],"data":{}}}},"body":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"3qwIEmslyH6nbPshzzxunq","type":"Entry","createdAt":"2022-03-31T21:57:48.085Z","updatedAt":"2022-12-20T00:49:46.886Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":20,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"richContentSection"}},"locale":"en-US"},"fields":{"heading":"Zendesk 1","body":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"You know, the sport where you have to understand the intricacies of kite flying ","marks":[],"data":{}},{"nodeType":"text","value":"and","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" board riding ","marks":[],"data":{}},{"nodeType":"text","value":"and ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"be able to implement both simultaneously all while hovering over the ocean? 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","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Zendesk for Startups","marks":[],"data":{}}],"data":{"uri":"https://www.zendesk.com/campaign/partner-startups/?partner_account=0011E00001mldsZQAQ"}},{"nodeType":"text","value":" offers qualified startups free access to its software and additional benefits that help startups build a better customer experience. Bowery is now the Director of Startup Customer Acquisition, and he leads all aspects of business development for the startup program, including marketing and partnerships with venture capital (VC) firms. His small but mighty team was responsible for bringing in 3,000 startups to Zendesk in 2021.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“My favorite part of being an entrepreneur is building something from scratch and seeing it grow, but if you don't have visibility into what's happening, you're diving into the unknown,” Bowery says.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Here’s how Zendesk for Startups works: qualified startups can apply to receive free access to the platform for six months, and once approved, they also get ongoing support throughout their free trial to ensure they can implement a successful customer experience strategy. 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He then built a custom application to create a startup scoring system, ranking prospective companies on a scale of 0-100. It’s a formula that combines factors including funding levels, the quality of investors, backgrounds of founders and internal data. In short—this app helps his team determine which partnerships drive the highest quality startups, fundamentally changing the way his team operates.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“I now have a single view of our entire funnel from every startup that applies: where they came from, how many are approved into the program, how many of those approved actually convert and become a part of our program. Then, six months later, we can see how many are graduating and become customers,” Bowery says. 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