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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8" data-next-head=""/><meta name="viewport" content="width=device-width" data-next-head=""/><title data-next-head="">BlackRock drives faster cross-team collaboration with Airtable - Airtable</title><meta name="description" content="The BlackRock team responsible for Aladdin WealthTM built an internal collaboration and communication app, freeing up hundreds of developer hours each month" data-next-head=""/><meta name="robots" content="index,follow" data-next-head=""/><meta name="keywords" content="BlackRock, connected apps platform, product roadmap" data-next-head=""/><link rel="canonical" href="https://www.airtable.com/customer-stories/blackrock" data-next-head=""/><meta name="apple-itunes-app" content="app-id=914172636" data-next-head=""/><meta property="og:title" content="BlackRock drives faster cross-team collaboration with Airtable - Airtable" data-next-head=""/><meta property="og:type" content="website" data-next-head=""/><meta property="og:url" content="https://www.airtable.com/customer-stories/blackrock" data-next-head=""/><meta property="og:site_name" content="Airtable" data-next-head=""/><meta property="og:description" content="The BlackRock team responsible for Aladdin WealthTM built an internal collaboration and communication app, freeing up hundreds of developer hours each month" data-next-head=""/><meta property="og:image" content="https://www.airtable.com/images/airtable-seo.jpg" data-next-head=""/><meta name="twitter:site" content="@airtable" data-next-head=""/><meta name="twitter:image" content="https://www.airtable.com/images/airtable-seo.jpg" data-next-head=""/><meta property="twitter:site" content="@airtable" data-next-head=""/><meta property="fb:app_id" content="1457397314575627" data-next-head=""/><meta name="slack-app-id" content="A08HJAPG9" data-next-head=""/><meta name="google-site-verification" content="dKKmkVVrUbTHz22G3Mouc0xGoi_asVZMFspACVKmJoM" data-next-head=""/><link rel="icon" href="/favicon.ico"/><link rel="preload" href="https://cdn.intellimize.co/snippet/117868712.js" as="script"/><link rel="preconnect" href="https://api.intellimize.co" crossorigin="anonymous"/><link rel="preconnect" href="https://117868712.intellimizeio.com"/><link rel="preconnect" href="https://log.intellimize.co" crossorigin="anonymous"/><link rel="preload" href="https://static.airtable.com/font/NeueHaasGrotTextRound-55Roman-Web.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="https://static.airtable.com/font/NeueHaasGrotTextRound-65Medium-Web.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="https://static.airtable.com/font/NeueHaasGrotTextRound-75Bold-Web.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="/_next/static/css/355b2da44fd3b030.css" as="style"/><link rel="preload" href="/_next/static/css/3bad5522a07d7a5b.css" as="style"/><link rel="preload" href="/_next/static/css/a9d1bafcafd143cd.css" as="style"/><link rel="preload" href="/_next/static/css/1c6939403b261409.css" as="style"/><link rel="preload" href="/_next/static/css/c3735ea7967db432.css" as="style"/><script type="application/ld+json" data-next-head="">{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://www.airtable.com/about#organization","url":"https://www.airtable.com/about","name":"Airtable","logo":{"@type":"ImageObject","@id":"https://www.airtable.com/#logo","url":"https://images.ctfassets.net/wl95ljfippl8/30nOgPmcoEISnvmpW6ddVW/94a53c7940401c11031dcf7dae6abc00/Group_884.png"},"sameAs":["https://en.wikipedia.org/wiki/Airtable","https://www.linkedin.com/company/airtable","https://www.facebook.com/airtableapp","https://twitter.com/airtable","https://www.youtube.com/c/AirtableApp","https://www.instagram.com/airtable/"]},{"@type":"WebSite","@id":"https://www.airtable.com/#website","url":"https://www.airtable.com/","name":"Airtable","publisher":{"@id":"https://www.airtable.com/about#organization"}},{"@type":"WebPage","@id":"https://www.airtable.com/customer-stories/blackrock#webpage","url":"https://www.airtable.com/customer-stories/blackrock","name":"BlackRock drives faster cross-team collaboration with Airtable - 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Over five years ago, BlackRock took its institutional DNA to wealth management with Aladdin Wealth™—evolving software and capabilities towards how wealth professionals operate their businesses.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"GGsDZQO4p8Aktx1k99YJW","type":"Entry","createdAt":"2023-02-27T19:54:05.702Z","updatedAt":"2023-02-27T19:54:05.702Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quoteSection"}},"locale":"en-US"},"fields":{"header":"pull quote 1","customerImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wl95ljfippl8"}},"id":"g8SoQnCkSgmaWC36uqc3v","type":"Asset","createdAt":"2023-02-27T19:54:05.386Z","updatedAt":"2023-02-27T19:54:05.386Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"locale":"en-US"},"fields":{"title":"AndrewWeeksPhotography_AirTable_00316.jpg","file":{"url":"//images.ctfassets.net/wl95ljfippl8/g8SoQnCkSgmaWC36uqc3v/26b051ddc51975868fe613a6158eea11/AndrewWeeksPhotography_AirTable_00316.jpg","details":{"size":5497052,"image":{"width":6000,"height":6000}},"fileName":"AndrewWeeksPhotography_AirTable_00316.jpg","contentType":"image/jpeg"}}},"quote":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"“We've shifted towards helping advisors build effective client proposals and make recommendations—so that they can better serve end-investors and win new business more effectively.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"quoteAuthor":"Dan Cunningham","quoteAuthorTitle":"Senior Director of Product Management for Aladdin Wealth"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dan is the Senior Director of Product Management for Aladdin Wealth™. He joined the team in 2020 and saw a need to align internal communications by connecting multiple teams and disparate sources of information. His team is responsible for product roadmapping, development, and communicating product updates to clients, leadership, and relationship management partners. It’s a pressure cooker environment when you’re working with some of the largest players in the wealth management industry who use Aladdin Wealth™","marks":[],"data":{}},{"nodeType":"text","value":" ","marks":[{"type":"superscript"}],"data":{}},{"nodeType":"text","value":"across their executive, portfolio management, risk and client-facing teams. Dan is always in search of modern, nimble technology that might streamline internal communications and partner with providers that are as committed to transparency as Aladdin Wealth™. As someone who had used Airtable in his personal life, Dan saw this platform as a solid choice for the internal challenges of the day. 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His team is able to track everything from tasks to the health of upcoming product launches. The app attaches individual tasks to sales goals and provides talk tracks for client-facing team members to describe product features. Technologists and client teams all need to be up to date on internal information around product launches but not everyone needs to see the same level of detail. So Dan uses personalized views and interfaces to show status updates to leadership and other client managers. It’s meaningfully improved internal communication and trust which makes it easier to explain the value that Aladdin Wealth™ offers to clients of all sizes. 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It could take a full week of conversations to figure out which product would be released next. Now the product team, client team, and technologists are connected through shared internal information on Airtable’s Connected Apps Platform™. There’s no more sifting through spreadsheets for deadlines; everything is in one place and clear details about each product are accessible to all teams at the same time regardless of where in the world they’re working. This means smoother internal rollouts which lead to faster adoption of new technology. “Since using Airtable to communicate our product updates we've really seen faster time-to-market,” Dan said. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"With Airtable’s real-time updates, the team at Aladdin Wealth™ avoids a lot of ad-hoc meetings and chasing people down at the last minute to report product updates to senior stakeholders. 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6.03q.063-.061.156-.124l2.719-2.719 3.031 3.031-.75.719q-.344.344 0 .672t.657.015l2.312-2.343 2.344 2.343q.03 0 .031.032V11H2.75zM11 5.345q.406 0 .688-.282a.94.94 0 0 0 .28-.687q0-.406-.28-.687A.94.94 0 0 0 11 3.406q-.25 0-.484.125a.86.86 0 0 0-.36.36 1 1 0 0 0-.125.484q0 .406.281.688a.94.94 0 0 0 .688.28"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Views</div><div class="DrawerLink-module_subText__2W0XT">Tailor data visualizations to your teams’ needs</div></div></a></li><li><a href="/platform/reporting" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_" data-tracking-name="reporting" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="14" fill="none"><path 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style="fill:#4185f3"></path><path d="m3.3 17.7 3.1-5.5H0c0 .4.1.7.3 1.1.6 1.1 1.6 2.9 2.2 3.8.2.2.8.6.8.6" style="fill:#1767d1"></path><path d="m13.7 12.2 3.1 5.5c.4-.3.7-.7 1-1 .5-.9 1.3-2.3 1.9-3.2.3-.4.3-.9.3-1.3z" style="fill:#e94235"></path><path d="M6.4 12.2 10 5.8 6.7.4c-.3.2-.6.5-.7.7C4.5 3.7 1.7 8.8.2 11.3c-.1.3-.2.6-.2.9z" style="fill:#30a753"></path><path d="M13.7 12.2 10 5.8 13.2.3c.4.2.7.5.9.8 1.4 2.5 4.3 7.6 5.7 10.2.1.3.2.6.2.9z" style="fill:#f9bc00"></path><path d="M6.7.4 10 5.8 13.2.3C12.9.1 12.4 0 12 0H7.6c-.3 0-.9.4-.9.4" style="fill:#0f8038"></path></g></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Google Drive</div><div class="DrawerLink-module_subText__2W0XT">Sync information and build workflows</div></div></a></li><li><a href="/integrations/salesforce" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 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0-.3-.1-.4-.1-.1-.1-.1-.2-.1-.4h1.2c0-.1.1-.3 0-.6m-10.4.3c0-.1.1-.2.1-.3s.1-.2.3-.2c.1 0 .2.1.3.2s.1.2.1.3zm1.1-.3c0-.1-.1-.2-.1-.3-.1 0-.2-.1-.2-.1-.1 0-.3-.1-.4-.1s-.3 0-.4.1-.2.1-.2.2c-.1.1-.1.2-.2.3 0 .1-.1.3-.1.4s0 .2.1.4c0 .1.1.2.2.3s.2.1.3.2H8c.3 0 .5-.1.6-.1v-.1l-.1-.2h-.1c-.1 0-.2.1-.4.1s-.3-.1-.4-.2-.2-.2-.2-.4h1.2s.1-.2 0-.5M5 7.1q-.15 0 0 0c-.1-.1-.1-.1-.1-.2s0-.2.1-.2c0 0 .1-.1.3-.1h.3v.5s-.1 0-.3.1c-.2 0-.3-.1-.3-.1m.4-.8h-.5c-.1 0-.2.1-.2.1-.1.1-.1.2-.2.3s0 .1 0 .2 0 .2.1.3.1.1.1.2.1.1.2.1h.7c.1 0 .2-.1.3-.1H6v-1c0-.2-.1-.4-.2-.5-.1-.2-.3-.2-.5-.2H5s-.2.1-.4.1v.1l.1.2c.2-.1.5-.1.5-.1h.3c.1.1.1.1.1.3zm9.3-.6c-.1-.1-.1-.1-.2-.1s-.2 0-.3.1c-.1 0-.1.1-.2.1v-.1h-.3v1.7h.3V6.3c0-.1.1-.1.1-.2.1 0 .1-.1.1-.1h.4c.1-.1.1-.3.1-.3" class="salesforce_svg__st1"></path><path d="M11.9 4.9h-.3c-.2 0-.4.1-.5.2s-.2.3-.2.5v.1h-.3l-.1.2h.2l-.2 1.4c0 .1-.1.2-.1.3s-.1.1-.1.2l-.1.1h-.4l-.1.2v.1h.3c.1 0 .2 0 .3-.1.1 0 .1-.1.2-.1.2 0 .3 0 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class="DrawerLink-module_subText__2W0XT">Manage and streamline processes from hire to retire</div></div></a><a href="/solutions/sales" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_" data-tracking-name="sales" data-nav-action="drawer"><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Sales</div><div class="DrawerLink-module_subText__2W0XT">Win loyal customers with smarter workflows and connected data</div></div></a><a href="/solutions/finance" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_" data-tracking-name="finance" data-nav-action="drawer"><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf 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class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_ DrawerLink-module_center__H-2Wf" data-tracking-name="project management" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB DrawerLink-module_centerIcon__QJTBj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="27" fill="none"><path fill="#FC4777" d="M9.213 6.625a.63.63 0 0 0-.45.166L6.478 8.899l-.928-.858a.625.625 0 0 0-.848.918l1.351 1.25a.626.626 0 0 0 .848 0l2.711-2.5a.625.625 0 0 0-.398-1.084M12 7.875a.625.625 0 1 0 0 1.25h6.875a.625.625 0 1 0 0-1.25zm-2.787 3.75a.62.62 0 0 0-.45.166l-2.286 2.108-.928-.858a.625.625 0 1 0-.848.918l1.351 1.25a.625.625 0 0 0 .848 0l2.711-2.5a.626.626 0 0 0-.398-1.083M12 12.876a.624.624 0 1 0 0 1.25h6.875a.625.625 0 0 0 0-1.25zm-2.787 3.75a.62.62 0 0 0-.45.166l-2.286 2.108-.928-.858a.625.625 0 1 0-.848.918l1.351 1.25a.625.625 0 0 0 .848 0l2.711-2.5a.624.624 0 0 0-.398-1.084M12 17.876a.624.624 0 1 0 0 1.25h6.875a.625.625 0 0 0 0-1.25z"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Project Management<span class="Flag-module_flag__6ZCTK Flag-module_spotlight__2Wzjx">New</span></div></div></a></li><li><a href="/templates/content-calendar/exp3FNmOkdHZvprXB" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_ DrawerLink-module_center__H-2Wf" data-tracking-name="content calendar" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB DrawerLink-module_centerIcon__QJTBj"><svg xmlns="http://www.w3.org/2000/svg" width="15" height="17" fill="none"><path fill="#FCB42A" d="M10.331 8.125a.63.63 0 0 0-.447.17l-3.219 3.032L5.119 9.86a.625.625 0 1 0-.86.907l1.976 1.875a.625.625 0 0 0 .859.001l3.648-3.437a.625.625 0 0 0-.41-1.08M3.75 0a.625.625 0 0 0-.625.625v.625H1.25A1.26 1.26 0 0 0 0 2.5V15c0 .683.567 1.25 1.25 1.25h12.5A1.26 1.26 0 0 0 15 15V2.5a1.26 1.26 0 0 0-1.25-1.25h-1.875V.625a.625.625 0 1 0-1.25 0v.625h-6.25V.625A.625.625 0 0 0 3.75 0m-2.5 2.5h1.875v.625a.625.625 0 0 0 1.25 0V2.5h6.25v.625a.625.625 0 1 0 1.25 0V2.5h1.875V5H1.25zm0 3.75h12.5V15H1.25z"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Content Calendar</div></div></a></li><li><a href="/templates/event-planning/exppdJtYjEgfmd6Sq" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_ DrawerLink-module_center__H-2Wf" data-tracking-name="event planning" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB DrawerLink-module_centerIcon__QJTBj"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="17" fill="none"><path fill="#0DBDB4" d="M9 0a.625.625 0 0 0-.625.625v1.25h-6.25a1.26 1.26 0 0 0-1.25 1.25V12.5c0 .683.567 1.25 1.25 1.25H5.2l-1.688 2.11a.625.625 0 0 0 .976.78L6.8 13.75h4.4l2.312 2.89a.625.625 0 0 0 .976-.78L12.8 13.75h3.075a1.26 1.26 0 0 0 1.25-1.25V3.125a1.26 1.26 0 0 0-1.25-1.25h-6.25V.625A.625.625 0 0 0 9 0M2.125 3.125h13.75V12.5H2.125zM11.5 5a.625.625 0 0 0-.625.625V10a.624.624 0 1 0 1.25 0V5.625A.625.625 0 0 0 11.5 5M9 6.25a.625.625 0 0 0-.625.625V10a.625.625 0 1 0 1.25 0V6.875A.625.625 0 0 0 9 6.25M6.5 7.5a.625.625 0 0 0-.625.625V10a.625.625 0 1 0 1.25 0V8.125A.625.625 0 0 0 6.5 7.5"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Event Planning</div></div></a></li><li><a href="/templates/product-roadmap/exphVKuL99S35ZsMi" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_ DrawerLink-module_center__H-2Wf" data-tracking-name="product roadmap" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB DrawerLink-module_centerIcon__QJTBj"><svg xmlns="http://www.w3.org/2000/svg" width="12" height="17" fill="none"><path fill="#458FFF" d="M.625 0A.625.625 0 0 0 0 .625v15a.625.625 0 1 0 1.25 0v-2.5H10v2.5a.624.624 0 1 0 1.25 0v-15a.625.625 0 1 0-1.25 0v2.5H1.25v-2.5A.625.625 0 0 0 .625 0m.625 4.375H10V7.5H1.25zm0 4.375H10v3.125H1.25z"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Product Roadmap</div></div></a></li><li><a href="/templates/corporate-organizational-chart/expgMvC4WkxpKviHn" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V 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4.338l-.883.883-3.98 3.98L5.28 8.083l3.98-3.98.882-.883c1.394-1.394 2.728-1.703 3.617-1.726M3.78 4.286h3.53L4.192 7.404l-2.946-.59q-.002 0 0 0l2.53-2.523zm7.953 4.423v3.53q-.003 0-.005.004l-2.523 2.53-.59-2.946zm-8.418 1.43c-1.56.525-2.345 1.84-2.711 2.94S.24 15.153.24 15.153a.625.625 0 0 0 .625.625s.975.003 2.074-.363c1.1-.366 2.415-1.15 2.94-2.711a.625.625 0 0 0-1.185-.398c-.366 1.087-1.26 1.627-2.15 1.923a6 6 0 0 1-.985.23c.043-.285.108-.619.23-.985.296-.89.836-1.784 1.923-2.15a.625.625 0 1 0-.398-1.185"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Product Launch</div></div></a></li><li><a href="/templates/content-strategy/exp1nfqhaFgeAyk2f" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_ DrawerLink-module_center__H-2Wf" 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1.25 0 0 0-1.164-.786zm-12.5 5a.625.625 0 0 0 0 1.25h12.5a.625.625 0 1 0 0-1.25z"></path></svg></span><div class="DrawerLink-module_titleWrap__wikCm"><div class="DrawerLink-module_titleInner__1_njf DrawerGroup-module_titleInnerInsideDrawerGroup__QX7-s">Inventory Tracker</div></div></a></li><li><a href="/templates/product-catalog-and-orders/expZvMLT9L6c4yeBX" tabindex="0" class="DrawerLink-module_drawerLinkWrap__30FY8 PromoCard-module_drawerLinkInsidePromoCard__3kc2V DrawerGroup-module_drawerLinkInsideDrawerGroup__1C7D_ DrawerLink-module_center__H-2Wf" data-tracking-name="product catalog" data-nav-action="drawer"><span class="DrawerLink-module_iconWrap__3HnCB DrawerLink-module_centerIcon__QJTBj"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="17" fill="none"><path fill="#0DBDB4" d="M1.875 0A1.885 1.885 0 0 0 0 1.875v12.5c0 1.028.847 1.875 1.875 1.875h10a1.885 1.885 0 0 0 1.875-1.875v-12.5A1.885 1.885 0 0 0 11.875 0zm0 1.25h10c.353 0 .625.272.625.625v12.5a.616.616 0 0 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class="DynamicRichTextSection_withOverflow___f1OJ DynamicRichTextSection_firstH2Element__XNxaT"><span id="in-today’s-economic-climate-there-is-an-urgent-need-for-financial-institutions-to-both-digitally-transform-and-remain-nimble-in-the-face-of-unpredictable-markets-"></span><h2 class="BkText_typeShortMl__ODfcA BkText_bkText__NcDVw BkText_medium__N04Bo DynamicRichTextSection_heading2__Za3Fm DynamicRichTextSection_firstElement__LIgrX">In today’s economic climate there is an urgent need for financial institutions to both digitally transform and remain nimble in the face of unpredictable markets.</h2></div><div class="DynamicRichTextSection_withOverflow___f1OJ"><div class="DynamicRichTextSection_wrapperStrategy__TlfKU"><section class="StatsSection_simpleStatsWrapper__i9bu5 StatsSection_statsWrapper__HzmkZ"><div class="Wrapper_gridWrap__5u0KV"><div class="SectionGrid_sectionGrid__gKhlg StatsSection_statsSection__7AhDg BkGrid_bkGrid__aYAsG"><div class="StatsSection_statArea__ptLNf Area_baseOneStart__9O_pg Area_baseSixEnd__iksWU Area_mdOneStart__rFNvV Area_mdFourEnd__KQ8IP"><div data-testid="bk-taberoni" class="BkTaberoni_bkTaberoni__9Dagh StatsSection_simpleStats__OQ4_t lightPurple medium default"><div class="BkTaberoni_stroke__sNMiK" style="--base-svgWidth:3px;--base-svgHeight:57px;--base-svgSpacing:8px;--md-svgWidth:3px;--md-svgHeight:57px;--md-svgSpacing:8px;--lg-svgWidth:4px;--lg-svgHeight:68px;--lg-svgSpacing:12px;--xl-svgWidth:4px;--xl-svgHeight:76px;--xl-svgSpacing:12px"></div><div><p class="BkText_typeShortMl__ODfcA BkText_bkText__NcDVw BkText_medium__N04Bo BkType_bkType__Ki_Qr BkTaberoni_mainText__ur4Fw">580</p><p class="BkText_typeShortXs__1011F BkText_bkText__NcDVw BkText_medium__N04Bo BkType_bkType__Ki_Qr BkTaberoni_helperText__ixF_3" style="--base-helper-marginTop:4px;--md-helper-marginTop:4px;--lg-helper-marginTop:4px;--xl-helper-marginTop:4px">hours freed up/month</p></div></div></div><div class="StatsSection_statArea__ptLNf Area_baseOneStart__9O_pg Area_baseSixEnd__iksWU Area_mdFiveStart__6C5za Area_mdEightEnd__AoTf8"><div data-testid="bk-taberoni" class="BkTaberoni_bkTaberoni__9Dagh StatsSection_simpleStats__OQ4_t lightYellow strong default"><div class="BkTaberoni_stroke__sNMiK" style="--base-svgWidth:3px;--base-svgHeight:57px;--base-svgSpacing:8px;--md-svgWidth:3px;--md-svgHeight:57px;--md-svgSpacing:8px;--lg-svgWidth:4px;--lg-svgHeight:68px;--lg-svgSpacing:12px;--xl-svgWidth:4px;--xl-svgHeight:76px;--xl-svgSpacing:12px"></div><div><p class="BkText_typeShortMl__ODfcA BkText_bkText__NcDVw BkText_medium__N04Bo BkType_bkType__Ki_Qr BkTaberoni_mainText__ur4Fw">2X</p><p class="BkText_typeShortXs__1011F BkText_bkText__NcDVw BkText_medium__N04Bo BkType_bkType__Ki_Qr BkTaberoni_helperText__ixF_3" style="--base-helper-marginTop:4px;--md-helper-marginTop:4px;--lg-helper-marginTop:4px;--xl-helper-marginTop:4px">faster deployment of new features to clients thanks to tighter release schedules</p></div></div></div><div class="StatsSection_statArea__ptLNf Area_baseOneStart__9O_pg Area_baseSixEnd__iksWU Area_mdNineStart__7Ndrz Area_mdTwelveEnd__6xL4T"><div data-testid="bk-taberoni" class="BkTaberoni_bkTaberoni__9Dagh StatsSection_simpleStats__OQ4_t lightGreen strong default"><div class="BkTaberoni_stroke__sNMiK" style="--base-svgWidth:3px;--base-svgHeight:57px;--base-svgSpacing:8px;--md-svgWidth:3px;--md-svgHeight:57px;--md-svgSpacing:8px;--lg-svgWidth:4px;--lg-svgHeight:68px;--lg-svgSpacing:12px;--xl-svgWidth:4px;--xl-svgHeight:76px;--xl-svgSpacing:12px"></div><div><p class="BkText_typeShortMl__ODfcA BkText_bkText__NcDVw BkText_medium__N04Bo BkType_bkType__Ki_Qr BkTaberoni_mainText__ur4Fw">300+</p><p class="BkText_typeShortXs__1011F BkText_bkText__NcDVw BkText_medium__N04Bo BkType_bkType__Ki_Qr BkTaberoni_helperText__ixF_3" style="--base-helper-marginTop:4px;--md-helper-marginTop:4px;--lg-helper-marginTop:4px;--xl-helper-marginTop:4px">global team members connected </p></div></div></div></div></div></section></div></div><div class="DynamicRichTextSection_withWrapper__lNGx5"><p class="BkText_typeEditorialXs__9ea_m BkText_bkText__NcDVw BkText_normal__yAb0w BkType_bkType__Ki_Qr DynamicRichTextSection_paragraph__jdhAp">One of the leaders in this transformation is BlackRock through the Aladdin<sup>®</sup>, eFront<sup>®,</sup> and Aladdin Wealth™ platforms. Over five years ago, BlackRock took its institutional DNA to wealth management with Aladdin Wealth™—evolving software and capabilities towards how wealth professionals operate their businesses.</p></div><div class="DynamicRichTextSection_withOverflow___f1OJ"><div class="DynamicRichTextSection_wrapperStrategy__TlfKU DynamicRichTextSection_marginSection__8tMYy"><div class="ArticleQuoteSection_container__74Dky"><p class="BkText_typeShortMl__ODfcA BkText_bkText__NcDVw BkText_medium__N04Bo BkType_bkType__Ki_Qr">“We've shifted towards helping advisors build effective client proposals and make recommendations—so that they can better serve end-investors and win new business more effectively.” </p><div class="ArticleQuoteSection_authorSection__pCw__"><div class="ContentfulImage_imageContainer__eVV0D" style="width:48px;height:48px"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=3840&q=75"/></noscript></span></div><div class="ArticleQuoteSection_authorDetails__cCVnO"><p class="BkText_typeShort3xs__3U46t BkText_bkText__NcDVw BkText_medium__N04Bo BkType_bkType__Ki_Qr">Dan Cunningham</p><p class="BkText_typeShort3xs__3U46t BkText_bkText__NcDVw BkText_normal__yAb0w BkType_bkType__Ki_Qr">Senior Director of Product Management for Aladdin Wealth</p></div></div></div></div></div><div class="DynamicRichTextSection_withWrapper__lNGx5"><p class="BkText_typeEditorialXs__9ea_m BkText_bkText__NcDVw BkText_normal__yAb0w BkType_bkType__Ki_Qr DynamicRichTextSection_paragraph__jdhAp">Dan is the Senior Director of Product Management for Aladdin Wealth™. He joined the team in 2020 and saw a need to align internal communications by connecting multiple teams and disparate sources of information. His team is responsible for product roadmapping, development, and communicating product updates to clients, leadership, and relationship management partners. It’s a pressure cooker environment when you’re working with some of the largest players in the wealth management industry who use Aladdin Wealth™<sup> </sup>across their executive, portfolio management, risk and client-facing teams. Dan is always in search of modern, nimble technology that might streamline internal communications and partner with providers that are as committed to transparency as Aladdin Wealth™. As someone who had used Airtable in his personal life, Dan saw this platform as a solid choice for the internal challenges of the day. </p></div><div class="DynamicRichTextSection_withOverflow___f1OJ"><div class="DynamicRichTextSection_wrapperStrategy__TlfKU DynamicRichTextSection_marginSection__8tMYy"><div class="ArticleQuoteSection_container__74Dky"><p class="BkText_typeShortMl__ODfcA BkText_bkText__NcDVw BkText_medium__N04Bo BkType_bkType__Ki_Qr">“As a global team, it's complicated to keep everybody in the loop. Airtable really helps us stay in the loop.”</p><div class="ArticleQuoteSection_authorSection__pCw__"><div class="ContentfulImage_imageContainer__eVV0D" style="width:48px;height:48px"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=3840&q=75"/></noscript></span></div><div class="ArticleQuoteSection_authorDetails__cCVnO"><p class="BkText_typeShort3xs__3U46t BkText_bkText__NcDVw BkText_medium__N04Bo BkType_bkType__Ki_Qr">Dan Cunningham</p><p class="BkText_typeShort3xs__3U46t BkText_bkText__NcDVw BkText_normal__yAb0w BkType_bkType__Ki_Qr">Senior Director of Product Management for Aladdin Wealth</p></div></div></div></div></div><div class="DynamicRichTextSection_withWrapper__lNGx5"><p class="BkText_typeEditorialXs__9ea_m BkText_bkText__NcDVw BkText_normal__yAb0w BkType_bkType__Ki_Qr DynamicRichTextSection_paragraph__jdhAp">Dan’s team built a connected app in Airtable that powers Aladdin Wealth’s collaboration. The app connects technologists and senior stakeholders internally so that they can work together more efficiently on product management, business development, engineering, design, and product marketing. This doesn’t include any client data or personal identifiable information, only internal project information. Before Airtable, internal communications were sometimes siloed between tools like Wiki pages, email, chat, and spreadsheets. Dan centralized this communication in Airtable, helping everyone speak from the same script. His team is able to track everything from tasks to the health of upcoming product launches. The app attaches individual tasks to sales goals and provides talk tracks for client-facing team members to describe product features. Technologists and client teams all need to be up to date on internal information around product launches but not everyone needs to see the same level of detail. So Dan uses personalized views and interfaces to show status updates to leadership and other client managers. It’s meaningfully improved internal communication and trust which makes it easier to explain the value that Aladdin Wealth™ offers to clients of all sizes. </p></div><div class="DynamicRichTextSection_withWrapper__lNGx5"><div class="DynamicRichTextSection_wrapperStrategy__TlfKU DynamicRichTextSection_marginSection__8tMYy"><div class="articleFullWidthImage_blockContainer__aEnBK"><div class="articleFullWidthImage_fullWidthContainer__tx5Wj"><div class="articleFullWidthImage_contentsContainer__hN1C2"><div class="ContentfulImage_imageContainer__eVV0D"><div style="padding-top:56.25%"></div><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="BlackRock collaboration" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" class="" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="BlackRock collaboration" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" class="" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2F1XY1Ivf7XBaEvVDgAgZRG%2Ffaeb8c7fd54de7581ca95242f0c66820%2FBlackRock_collaboration.jpeg%3Ffm%3Dwebp&w=640&q=100 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2F1XY1Ivf7XBaEvVDgAgZRG%2Ffaeb8c7fd54de7581ca95242f0c66820%2FBlackRock_collaboration.jpeg%3Ffm%3Dwebp&w=750&q=100 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2F1XY1Ivf7XBaEvVDgAgZRG%2Ffaeb8c7fd54de7581ca95242f0c66820%2FBlackRock_collaboration.jpeg%3Ffm%3Dwebp&w=828&q=100 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2F1XY1Ivf7XBaEvVDgAgZRG%2Ffaeb8c7fd54de7581ca95242f0c66820%2FBlackRock_collaboration.jpeg%3Ffm%3Dwebp&w=1080&q=100 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2F1XY1Ivf7XBaEvVDgAgZRG%2Ffaeb8c7fd54de7581ca95242f0c66820%2FBlackRock_collaboration.jpeg%3Ffm%3Dwebp&w=1200&q=100 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2F1XY1Ivf7XBaEvVDgAgZRG%2Ffaeb8c7fd54de7581ca95242f0c66820%2FBlackRock_collaboration.jpeg%3Ffm%3Dwebp&w=1920&q=100 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2F1XY1Ivf7XBaEvVDgAgZRG%2Ffaeb8c7fd54de7581ca95242f0c66820%2FBlackRock_collaboration.jpeg%3Ffm%3Dwebp&w=2048&q=100 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2F1XY1Ivf7XBaEvVDgAgZRG%2Ffaeb8c7fd54de7581ca95242f0c66820%2FBlackRock_collaboration.jpeg%3Ffm%3Dwebp&w=3840&q=100 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2F1XY1Ivf7XBaEvVDgAgZRG%2Ffaeb8c7fd54de7581ca95242f0c66820%2FBlackRock_collaboration.jpeg%3Ffm%3Dwebp&w=3840&q=100"/></noscript></span></div></div></div></div></div></div><div class="DynamicRichTextSection_withOverflow___f1OJ"><div class="DynamicRichTextSection_wrapperStrategy__TlfKU DynamicRichTextSection_marginSection__8tMYy"><div class="ArticleQuoteSection_container__74Dky"><p class="BkText_typeShortMl__ODfcA BkText_bkText__NcDVw BkText_medium__N04Bo BkType_bkType__Ki_Qr">“Airtable has helped us enhance our controls to make sure that the right people have access to the right (and select) information internally.”</p><div class="ArticleQuoteSection_authorSection__pCw__"><div class="ContentfulImage_imageContainer__eVV0D" style="width:48px;height:48px"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=3840&q=75"/></noscript></span></div><div class="ArticleQuoteSection_authorDetails__cCVnO"><p class="BkText_typeShort3xs__3U46t BkText_bkText__NcDVw BkText_medium__N04Bo BkType_bkType__Ki_Qr">Dan Cunningham</p><p class="BkText_typeShort3xs__3U46t BkText_bkText__NcDVw BkText_normal__yAb0w BkType_bkType__Ki_Qr">Senior Director of Product Management for Aladdin Wealth</p></div></div></div></div></div><div class="DynamicRichTextSection_withWrapper__lNGx5"><p class="BkText_typeEditorialXs__9ea_m BkText_bkText__NcDVw BkText_normal__yAb0w BkType_bkType__Ki_Qr DynamicRichTextSection_paragraph__jdhAp">Before Airtable, “just knowing the status of projects required more manual processes,” Dan said. It could take a full week of conversations to figure out which product would be released next. Now the product team, client team, and technologists are connected through shared internal information on Airtable’s Connected Apps Platform™. There’s no more sifting through spreadsheets for deadlines; everything is in one place and clear details about each product are accessible to all teams at the same time regardless of where in the world they’re working. This means smoother internal rollouts which lead to faster adoption of new technology. “Since using Airtable to communicate our product updates we've really seen faster time-to-market,” Dan said. </p></div><div class="DynamicRichTextSection_withWrapper__lNGx5"><p class="BkText_typeEditorialXs__9ea_m BkText_bkText__NcDVw BkText_normal__yAb0w BkType_bkType__Ki_Qr DynamicRichTextSection_paragraph__jdhAp">With Airtable’s real-time updates, the team at Aladdin Wealth™ avoids a lot of ad-hoc meetings and chasing people down at the last minute to report product updates to senior stakeholders. </p></div><div class="DynamicRichTextSection_withOverflow___f1OJ"><div class="DynamicRichTextSection_wrapperStrategy__TlfKU DynamicRichTextSection_marginSection__8tMYy"><div class="ArticleQuoteSection_container__74Dky"><p class="BkText_typeShortMl__ODfcA BkText_bkText__NcDVw BkText_medium__N04Bo BkType_bkType__Ki_Qr">“Airtable frees up 80 hours a week of our product marketing team’s time.”</p><div class="ArticleQuoteSection_authorSection__pCw__"><div class="ContentfulImage_imageContainer__eVV0D" style="width:48px;height:48px"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fwl95ljfippl8%2Fg8SoQnCkSgmaWC36uqc3v%2F26b051ddc51975868fe613a6158eea11%2FAndrewWeeksPhotography_AirTable_00316.jpg%3Ffm%3Dwebp&w=3840&q=75"/></noscript></span></div><div class="ArticleQuoteSection_authorDetails__cCVnO"><p class="BkText_typeShort3xs__3U46t BkText_bkText__NcDVw BkText_medium__N04Bo BkType_bkType__Ki_Qr">Dan Cunningham</p><p class="BkText_typeShort3xs__3U46t BkText_bkText__NcDVw BkText_normal__yAb0w BkType_bkType__Ki_Qr">Senior Director of Product Management for Aladdin Wealth</p></div></div></div></div></div><div class="DynamicRichTextSection_withWrapper__lNGx5"><p class="BkText_typeEditorialXs__9ea_m BkText_bkText__NcDVw BkText_normal__yAb0w BkType_bkType__Ki_Qr DynamicRichTextSection_paragraph__jdhAp">Dan estimates that the company’s 130 client managers and product team members save nearly 600 hours a month on product communications, based on the roughly two hours a month each person previously spent requesting product updates from his team. </p></div><div class="DynamicRichTextSection_withWrapper__lNGx5"><p class="BkText_typeEditorialXs__9ea_m BkText_bkText__NcDVw BkText_normal__yAb0w BkType_bkType__Ki_Qr DynamicRichTextSection_paragraph__jdhAp">Dan also built a product feedback app with Airtable so client managers can more efficiently share feedback to shape product updates. With Airtable forms, client managers and product teams can submit feedback live during a beta test of a product that automatically populates an Airtable base for technologists and other teams to implement.</p></div><div class="DynamicRichTextSection_withWrapper__lNGx5"><p class="BkText_typeEditorialXs__9ea_m BkText_bkText__NcDVw BkText_normal__yAb0w BkType_bkType__Ki_Qr DynamicRichTextSection_paragraph__jdhAp">This open internal line of communication has led to more specialized product launches. BlackRock recently launched Aladdin Wealth™ Vision, a management- and compliance-focused offering, and Aladdin Wealth™ Focus, an advanced dashboard for advisors. They’ve also sped up the time it takes to go to market.</p></div><div class="DynamicRichTextSection_withWrapper__lNGx5"><p class="BkText_typeEditorialXs__9ea_m BkText_bkText__NcDVw BkText_normal__yAb0w BkType_bkType__Ki_Qr DynamicRichTextSection_paragraph__jdhAp">Dan says, “With Airtable, we've really been able to centralize internal communication and go to market faster for our clients so that they are more equipped to help more and more people experience financial well-being.”</p></div></div></div></div></section></div><div class="ArticlesBody_marginTop__hjqm8 ArticlesBody_marginBotttom__SJYXb Area_baseMainStart__GZSMf Area_baseMainEnd__918Qe Area_mdFiveStart__6C5za Area_mdMainEnd__ntcid Area_lgFourStart__049MJ Area_lgNineEnd__c6cSb"><hr class="ArticlesBody_dividerMarginBottom__agYAz BkDivider_bkDivider__yylMe"/><div class="ArticlesBody_articleType__WoBrr"><div class="BkArticleContributorInfoExpanded_articleBlock__fp7lz"><div data-testid="bkarticle" 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class="socialIcons-module_navLink__LJ2e8 BkLink-module_bkLink__2Rqnp BkLink-module_prependedIcon__10Bl-" href="https://facebook.com/airtableapp" target="_blank" rel="noopener noreferrer"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" fill="none"><g clip-path="url(#Facebook_svg__a)"><path fill="#9297A0" d="M16.45 8.296a8 8 0 1 0-9.25 7.903v-5.59H5.17V8.295H7.2V6.533c0-2.005 1.195-3.112 3.022-3.112.875 0 1.79.156 1.79.156v1.969h-1.008c-.994 0-1.304.616-1.304 1.25v1.5h2.219l-.355 2.312H9.7v5.59a8 8 0 0 0 6.75-7.902"></path><path fill="#fff" d="m11.564 10.608.355-2.312H9.7v-1.5c0-.633.31-1.25 1.304-1.25h1.009V3.577s-.916-.156-1.791-.156C8.395 3.42 7.2 4.528 7.2 6.533v1.763H5.17v2.312H7.2v5.59c.829.13 1.672.13 2.5 0v-5.59z"></path></g><defs><clipPath id="Facebook_svg__a"><path fill="#fff" d="M.45.296h16v16h-16z"></path></clipPath></defs></svg><span class="SrOnly-module_srOnly__3NH1o">Facebook</span></a></li><li><a class="socialIcons-module_navLink__LJ2e8 BkLink-module_bkLink__2Rqnp BkLink-module_prependedIcon__10Bl-" href="https://linkedin.com/company/airtable" target="_blank" rel="noopener noreferrer"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" fill="none"><rect width="16" height="16" y="0.296" fill="#fff" rx="4"></rect><path fill="#9297A0" d="M13.633 13.929h-2.37v-3.713c0-.885-.016-2.025-1.234-2.025-1.234 0-1.423.965-1.423 1.96v3.778H6.235V6.294H8.51v1.043h.032a2.5 2.5 0 0 1 2.245-1.233c2.403 0 2.846 1.58 2.846 3.637zM3.56 5.25a1.383 1.383 0 0 1-1.376-1.376c0-.754.62-1.376 1.376-1.376.754 0 1.375.621 1.375 1.376S4.315 5.25 3.56 5.25m1.185 8.679H2.372V6.294h2.373zM14.815.297H1.181A1.173 1.173 0 0 0 0 1.45v13.691c.008.64.54 1.162 1.18 1.155h13.635A1.176 1.176 0 0 0 16 15.14V1.45A1.175 1.175 0 0 0 14.815.296"></path></svg><span class="SrOnly-module_srOnly__3NH1o">Linkedin</span></a></li><li><a class="socialIcons-module_navLink__LJ2e8 BkLink-module_bkLink__2Rqnp BkLink-module_prependedIcon__10Bl-" href="https://twitter.com/airtable" target="_blank" rel="noopener noreferrer"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="17.38"><path d="M10.11 7.37 16.43 0h-1.51L9.44 6.42 5.1 0H0l6.61 9.63L0 17.38h1.51l5.76-6.71 4.63 6.71H17zM8.03 9.73l-.66-.94-5.29-7.66h2.27l4.34 6.14.66.94 5.57 8.03h-2.27L8.02 9.72Z" style="fill:#9297a0;stroke-width:0"></path></svg><span class="SrOnly-module_srOnly__3NH1o">Twitter</span></a></li><li><a class="socialIcons-module_navLink__LJ2e8 BkLink-module_bkLink__2Rqnp BkLink-module_prependedIcon__10Bl-" href="https://instagram.com/airtable" target="_blank" rel="noopener noreferrer"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" fill="none"><g fill="#9297A0" clip-path="url(#Instagram_svg__a)"><path d="M8.45 1.736c2.137 0 2.39.008 3.233.047.78.035 1.204.165 1.486.275.348.128.662.333.92.598.266.259.471.573.6.921.109.282.239.706.274 1.486.039.844.047 1.096.047 3.233s-.008 2.389-.047 3.233c-.035.78-.165 1.203-.275 1.485a2.65 2.65 0 0 1-1.518 1.518c-.282.11-.706.24-1.486.276-.843.038-1.096.046-3.232.046s-2.39-.008-3.233-.046c-.78-.036-1.204-.166-1.486-.276a2.5 2.5 0 0 1-.92-.598 2.5 2.5 0 0 1-.6-.921c-.109-.282-.24-.706-.275-1.486-.038-.844-.046-1.096-.046-3.233s.008-2.389.046-3.232c.036-.78.166-1.204.276-1.486.128-.348.332-.663.598-.92.259-.267.573-.471.921-.6.282-.109.706-.24 1.486-.275.844-.038 1.096-.046 3.233-.046zM8.452.293c-2.173 0-2.446.01-3.299.048-.853.04-1.434.176-1.942.373a3.9 3.9 0 0 0-1.418.923c-.407.4-.722.884-.923 1.418C.673 3.563.537 4.145.5 4.997.459 5.847.45 6.122.45 8.294S.46 10.74.5 11.593s.174 1.433.371 1.941c.201.534.516 1.017.923 1.417.4.407.883.722 1.418.923.508.198 1.09.333 1.941.372.852.039 1.126.048 3.299.048s2.445-.009 3.298-.048 1.433-.174 1.941-.372a4.09 4.09 0 0 0 2.34-2.34c.198-.508.333-1.09.372-1.942s.048-1.126.048-3.298-.009-2.445-.048-3.299c-.04-.853-.174-1.432-.372-1.94a3.9 3.9 0 0 0-.922-1.417A3.9 3.9 0 0 0 13.69.714C13.182.517 12.6.381 11.748.343 10.897.303 10.623.294 8.45.294z"></path><path d="M8.45 4.188a4.108 4.108 0 1 0 0 8.216 4.108 4.108 0 0 0 0-8.216m0 6.775a2.668 2.668 0 1 1 0-5.335 2.668 2.668 0 0 1 0 5.335M12.72 4.985a.96.96 0 1 0 0-1.92.96.96 0 0 0 0 1.92"></path></g><defs><clipPath id="Instagram_svg__a"><path fill="#fff" d="M.45.296h16v16h-16z"></path></clipPath></defs></svg><span class="SrOnly-module_srOnly__3NH1o">Instagram</span></a></li><li><a class="socialIcons-module_navLink__LJ2e8 BkLink-module_bkLink__2Rqnp BkLink-module_prependedIcon__10Bl-" href="https://www.youtube.com/c/AirtableApp" target="_blank" rel="noopener noreferrer"><svg xmlns="http://www.w3.org/2000/svg" width="21" height="15" fill="none"><g clip-path="url(#Youtube_svg__a)"><path fill="#9297A0" d="M20.034 2.48A2.51 2.51 0 0 0 18.266.71C16.705.286 10.45.286 10.45.286s-6.256 0-7.813.419A2.5 2.5 0 0 0 .869 2.479C.451 4.04.451 7.293.451 7.293s0 3.255.418 4.814a2.5 2.5 0 0 0 1.769 1.768c1.559.418 7.813.418 7.813.418s6.256 0 7.815-.418a2.51 2.51 0 0 0 1.768-1.768c.416-1.56.416-4.814.416-4.814s-.005-3.255-.416-4.814M8.45 10.292v-6l5.195 3z"></path></g><defs><clipPath id="Youtube_svg__a"><path fill="#fff" d="M.451.296h20v14h-20z"></path></clipPath></defs></svg><span class="SrOnly-module_srOnly__3NH1o">Youtube</span></a></li></ul></div><div class="marketingFooterV2-module_separator__1ICPx"></div><div class="marketingFooterV2-module_columns__1rx8z"><div class=""><ul class="footerLinkColumns-module_footerColumnsWrap__2Iz7E" aria-label="Categories of links in the footer"><li class="footerLinkColumns-module_footerColumnItemWrap__uqayq"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0 footerLinkColumns-module_dsktpLabel__s4PNO" aria-labelledby="ariaControlsId">Platform</p><button class="footerLinkColumns-module_accordionMblBtn__2Jdev" aria-expanded="false" aria-labelledby="ariaControlsId"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Platform</p><svg xmlns="http://www.w3.org/2000/svg" width="8" height="13" fill="none" class="footerLinkColumns-module_accordionIcon__1KHjN"><path fill="#C0C6D1" fill-opacity="0.72" fill-rule="evenodd" d="M.666 2.602A1.194 1.194 0 0 1 2.354.914l4.834 4.834a1.194 1.194 0 0 1 0 1.688l-4.833 4.833a1.194 1.194 0 0 1-1.687-1.687l3.989-3.99z" clip-rule="evenodd"></path></svg></button><div class="footerColumn-module_accordionItemPanel__TDbme" id="ariaControlsId"><ul class="footerColumn-module_accordionItemPanelBody__hXmAX footerColumn-module_isCollapsed__uH3y1" data-testid="accordion panel body" aria-label="platform"><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Platform Overview</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/integrations" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Integrations</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://airtable.com/extensions" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Extensions</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/app-building" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">App Building</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/ai" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">AI</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/connected-data" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Connected Data</p></a></li><li class="footerColumn-module_linksWrap__21Taq footerColumn-module_showMore__33I3G"><a class="footerColumn-module_link__2Kqch footerColumn-module_toggleLink__1AVi6 BkLink-module_bkLink__2Rqnp" href="#"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">See more</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/governance" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Governance and Scale</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/automations" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Automations</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/interface-designer" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Interface Designer</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/views" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Views</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/reporting" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Reporting</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/platform/connected-apps-platform" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Connected Apps Platform</p></a></li><li class="footerColumn-module_linksWrap__21Taq footerColumn-module_showLess__2QfLl"><a class="footerColumn-module_link__2Kqch footerColumn-module_toggleLink__1AVi6 BkLink-module_bkLink__2Rqnp" href="#"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Show less</p></a></li></ul></div><div></div><hr class="footerLinkColumns-module_divider__2biZo BkDivider-module_bkDivider__1bN1J"/></li><li class="footerLinkColumns-module_footerColumnItemWrap__uqayq"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0 footerLinkColumns-module_dsktpLabel__s4PNO" aria-labelledby="ariaControlsId">Solutions</p><button class="footerLinkColumns-module_accordionMblBtn__2Jdev" aria-expanded="false" aria-labelledby="ariaControlsId"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Solutions</p><svg xmlns="http://www.w3.org/2000/svg" width="8" height="13" fill="none" class="footerLinkColumns-module_accordionIcon__1KHjN"><path fill="#C0C6D1" fill-opacity="0.72" fill-rule="evenodd" d="M.666 2.602A1.194 1.194 0 0 1 2.354.914l4.834 4.834a1.194 1.194 0 0 1 0 1.688l-4.833 4.833a1.194 1.194 0 0 1-1.687-1.687l3.989-3.99z" clip-rule="evenodd"></path></svg></button><div class="footerColumn-module_accordionItemPanel__TDbme" id="ariaControlsId"><ul class="footerColumn-module_accordionItemPanelBody__hXmAX footerColumn-module_isCollapsed__uH3y1" data-testid="accordion panel body" aria-label="solutions"><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions/product" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Product</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions/marketing" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Marketing</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions/operations" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Operations</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions/hr" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Human Resources</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions/sales" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Sales</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions/finance" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Finance</p></a></li><li class="footerColumn-module_linksWrap__21Taq footerColumn-module_showMore__33I3G"><a class="footerColumn-module_link__2Kqch footerColumn-module_toggleLink__1AVi6 BkLink-module_bkLink__2Rqnp" href="#"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">See more</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions/content-operations" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Content Operations</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/solutions" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">See all Solutions</p></a></li><li class="footerColumn-module_linksWrap__21Taq footerColumn-module_showLess__2QfLl"><a class="footerColumn-module_link__2Kqch footerColumn-module_toggleLink__1AVi6 BkLink-module_bkLink__2Rqnp" href="#"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Show less</p></a></li></ul></div><div></div><hr class="footerLinkColumns-module_divider__2biZo BkDivider-module_bkDivider__1bN1J"/></li><li class="footerLinkColumns-module_footerColumnItemWrap__uqayq"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0 footerLinkColumns-module_dsktpLabel__s4PNO" aria-labelledby="ariaControlsId">Learn</p><button class="footerLinkColumns-module_accordionMblBtn__2Jdev" aria-expanded="false" aria-labelledby="ariaControlsId"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Learn</p><svg xmlns="http://www.w3.org/2000/svg" width="8" height="13" fill="none" class="footerLinkColumns-module_accordionIcon__1KHjN"><path fill="#C0C6D1" fill-opacity="0.72" fill-rule="evenodd" d="M.666 2.602A1.194 1.194 0 0 1 2.354.914l4.834 4.834a1.194 1.194 0 0 1 0 1.688l-4.833 4.833a1.194 1.194 0 0 1-1.687-1.687l3.989-3.99z" clip-rule="evenodd"></path></svg></button><div class="footerColumn-module_accordionItemPanel__TDbme" id="ariaControlsId"><ul class="footerColumn-module_accordionItemPanelBody__hXmAX footerColumn-module_isCollapsed__uH3y1" data-testid="accordion panel body" aria-label="learn"><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/lp/resources/events" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Events</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/videos" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Video Center</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/lp/resources/demos" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Demos</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/customer-stories" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Customer Stories</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/lp/resources/webinars" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Webinars</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/lp/resources/ebooks" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">eBooks</p></a></li><li class="footerColumn-module_linksWrap__21Taq footerColumn-module_showMore__33I3G"><a class="footerColumn-module_link__2Kqch footerColumn-module_toggleLink__1AVi6 BkLink-module_bkLink__2Rqnp" href="#"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">See more</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/guides" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Guides</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/articles" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Articles</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/lp/resources/reports" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Reports</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/lp/resources/quick-reads" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Quick Reads</p></a></li><li 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BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0 footerLinkColumns-module_dsktpLabel__s4PNO" aria-labelledby="ariaControlsId">Resources</p><button class="footerLinkColumns-module_accordionMblBtn__2Jdev" aria-expanded="false" aria-labelledby="ariaControlsId"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Resources</p><svg xmlns="http://www.w3.org/2000/svg" width="8" height="13" fill="none" 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BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Partners</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/enterprise/services" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Services</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://airtable.com/developers" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Developers</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://community.airtable.com" target="_blank" rel="noopener noreferrer" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Community</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://airtable.com/templates" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Templates</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://airtable.com/universe" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Airtable Universe</p></a></li><li class="footerColumn-module_linksWrap__21Taq footerColumn-module_showMore__33I3G"><a class="footerColumn-module_link__2Kqch footerColumn-module_toggleLink__1AVi6 BkLink-module_bkLink__2Rqnp" href="#"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">See more</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://support.airtable.com/docs/contacting-airtable-support" target="_blank" rel="noopener noreferrer" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Customer Support</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://support.airtable.com" target="_blank" rel="noopener noreferrer" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Support Docs</p></a></li><li class="footerColumn-module_linksWrap__21Taq footerColumn-module_showLess__2QfLl"><a class="footerColumn-module_link__2Kqch footerColumn-module_toggleLink__1AVi6 BkLink-module_bkLink__2Rqnp" href="#"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_medium__3TG7t BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk 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BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Company</p><svg xmlns="http://www.w3.org/2000/svg" width="8" height="13" fill="none" class="footerLinkColumns-module_accordionIcon__1KHjN"><path fill="#C0C6D1" fill-opacity="0.72" fill-rule="evenodd" d="M.666 2.602A1.194 1.194 0 0 1 2.354.914l4.834 4.834a1.194 1.194 0 0 1 0 1.688l-4.833 4.833a1.194 1.194 0 0 1-1.687-1.687l3.989-3.99z" clip-rule="evenodd"></path></svg></button><div class="footerColumn-module_accordionItemPanel__TDbme" id="ariaControlsId"><ul class="footerColumn-module_accordionItemPanelBody__hXmAX footerColumn-module_isCollapsed__uH3y1" data-testid="accordion panel body" aria-label="company"><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/about" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">About</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://airtable.com/careers" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Careers</p><span class="FooterLink-module_indicator__3QbTW FooterLink-module_popularIndicator__3pNMi" role="status"><p class="BkText-module_bkText__32U9z BkText-module_short3xs__qIEsW BkText-module_size3xs__1e-fj BkText-module_medium__3TG7t BkText-module_allCaps__3cYLd BkText-module_bpBaseShort3xs__1UiiA BkText-module_bpBaseSize3xs__3txZn BkText-module_bpMdShort3xs__2GKrn BkText-module_bpMdSize3xs__1ZqhP BkText-module_bpLgShort3xs__694ua BkText-module_bpLgSize3xs__3Ue8X BkText-module_bpXlShort3xs__CDnYH BkText-module_bpXlSize3xs__2z7Ae BkType-module_bkType__1ICa0">popular</p></span></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://blog.airtable.com" target="_blank" rel="noopener noreferrer" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Blog</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://status.airtable.com/" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Status</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="/newsroom" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB BkText-module_bpBaseShort2xs__2XhwO BkText-module_bpBaseSize2xs__1lsWt BkText-module_bpMdShort2xs__3jij9 BkText-module_bpMdSize2xs__flRYI BkText-module_bpLgShort2xs__2GI5p BkText-module_bpLgSize2xs__3o14g BkText-module_bpXlShort2xs__1QJnH BkText-module_bpXlSize2xs__23Rnk BkType-module_bkType__1ICa0">Newsroom</p></a></li><li class="footerColumn-module_linksWrap__21Taq"><a class="FooterLink-module_link__1WfDF BkLink-module_bkLink__2Rqnp" href="https://airtable.com/signup" color="secondary"><p class="BkText-module_bkText__32U9z BkText-module_short2xs__2HumR BkText-module_size2xs__qKEML BkText-module_normal__13_GB 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He joined the team in 2020 and saw a need to align internal communications by connecting multiple teams and disparate sources of information. His team is responsible for product roadmapping, development, and communicating product updates to clients, leadership, and relationship management partners. It’s a pressure cooker environment when you’re working with some of the largest players in the wealth management industry who use Aladdin Wealth™","marks":[],"data":{}},{"nodeType":"text","value":" ","marks":[{"type":"superscript"}],"data":{}},{"nodeType":"text","value":"across their executive, portfolio management, risk and client-facing teams. Dan is always in search of modern, nimble technology that might streamline internal communications and partner with providers that are as committed to transparency as Aladdin Wealth™. As someone who had used Airtable in his personal life, Dan saw this platform as a solid choice for the internal challenges of the day. 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His team is able to track everything from tasks to the health of upcoming product launches. The app attaches individual tasks to sales goals and provides talk tracks for client-facing team members to describe product features. Technologists and client teams all need to be up to date on internal information around product launches but not everyone needs to see the same level of detail. So Dan uses personalized views and interfaces to show status updates to leadership and other client managers. It’s meaningfully improved internal communication and trust which makes it easier to explain the value that Aladdin Wealth™ offers to clients of all sizes. 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It could take a full week of conversations to figure out which product would be released next. Now the product team, client team, and technologists are connected through shared internal information on Airtable’s Connected Apps Platform™. There’s no more sifting through spreadsheets for deadlines; everything is in one place and clear details about each product are accessible to all teams at the same time regardless of where in the world they’re working. This means smoother internal rollouts which lead to faster adoption of new technology. “Since using Airtable to communicate our product updates we've really seen faster time-to-market,” Dan said. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"With Airtable’s real-time updates, the team at Aladdin Wealth™ avoids a lot of ad-hoc meetings and chasing people down at the last minute to report product updates to senior stakeholders. 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