Top 11 Facebook Metrics to Track in 2024

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id="navigation-analysis-benchmarking" class="collapse" data-parent="#navigation-accordion" > <div class="navigation-results-container w-100" id="navigation-ai-listening" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" >AI Instagram Listening</p> <p class="description" > Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api" > <p class="heading"> Social Media Data Integration </p> <p class="description" > Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile" > <span class="section-title w-100" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container" > <div class="networks selected" id="networks" > <span class="section-title" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 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aria-label="Facebook Analyticss">Facebook Analytics</a> <a class="tag-analytics-and-reporting post-hero__tag" href="/blog/tag/analytics-and-reporting/" title="Analytics & Reporting" aria-label="Analytics & Reportings">Analytics & Reporting</a> </div> <h1 class="post-hero__title">Top 11 Facebook Metrics to Track in 2024</h1> <p class="post-hero__excerpt">Discover what Facebook metrics are essential to track in 2024. Understand what type of data is most valuable for effective strategy optimization.</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex "> <div class="post-hero__author"> <a href="/blog/author/elena/" class="post-hero__author-image" aria-label="Elena Cucu"> <img class="lazyload" data-src="/blog/content/images/2022/10/elena-cucu-.png" alt="Elena Cucu" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/blog/author/elena/">Elena Cucu</a> </div> <time datetime="2024-04-17" class="post-hero__date"> Apr 17, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-7"> <article class="post tag-facebook-analytics tag-analytics-and-reporting post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p>In an era where digital interaction shapes consumer behavior, businesses must leverage every tool at their disposal to stay ahead. </p><p>Facebook, a titan in the social media sphere, offers a wealth of <a href="https://www.socialinsider.io/social-media-analytics">social media analytics </a>and insights that empower brands to make data-driven decisions.</p><p>By leveraging <a href="https://www.socialinsider.io/facebook-analytics">Facebook analytics</a> when creating their <a href="https://www.socialinsider.io/blog/social-media-marketing/">social media marketing</a> plan, companies can create more personalized and effective campaigns, driving growth and fostering stronger connections with their audience. </p><p>This article explores the critical role of Facebook metrics in shaping effective <a href="https://www.socialinsider.io/blog/facebook-marketing/">Facebook marketing</a> and enhancing overall <a href="https://www.socialinsider.io/blog/social-media-strategy/">social media strategy</a>.</p><highlight><h2 id="facebookperformancemetricswhichmatterthemost">Facebook performance metrics: which matter the most</h2> <p><a href="#why">Why is it important to analyze your Facebook metrics?</a></p> <p><a href="#post">Facebook post metrics</a><br> <a href="#page">Facebook page metrics</a><br> <a href="#awareness">Facebook brand awareness metrics</a><br> <a href="#video">Facebook video metrics</a><br> <a href="#ads">Facebook ad metrics</a></p> <p><a href="#faq">FAQs about Facebook performance metrics</a></p> </highlight> <br><h2 id="whyisitimportanttoanalyzeyourfacebookmetrics">Why is it important to analyze your Facebook metrics?</h2> <a name="why"></a><p>It goes without saying, but we’ll say it anyway. If you’re not tracking Facebook key metrics, then you don’t know what’s working and what you need to improve, so all your marketing efforts are going to waste.</p><p>Once you start tracking the most important Facebook metrics, you’ll be able to formulate a data-driven marketing strategy and: </p><ul><li>Target the right audience for your brand</li><li>Increase your <a href="https://www.socialinsider.io/blog/brand-awareness/">brand awareness</a> by getting more <a href="https://www.socialinsider.io/blog/reach-vs-impressions/">reach and impressions</a> </li><li>Boost your engagement</li></ul><h2 id="facebookpostmetrics">Facebook post metrics</h2> <a name="post"></a><h3 id="1engagementrate">#1 Engagement rate</h3> <br/><p>When it comes to Facebook engagement metrics, the <a href="https://www.socialinsider.io/blog/facebook-engagement/">Facebook engagement rate</a> is a very relevant KPI.</p><p>It represents the average number of people who interacted with your post in some way or another: liked, shared, or commented on it.</p><p>The average engagement rate per post by followers is calculated as the sum of interactions, comments and shares divided by the number of posts, then all divided by the number of followers and multiplied by 100.</p><p>By calculating the average engagement rate, you rule out the outliers.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/average_eng_followers_fb.png" class="kg-image" alt="facebook metrics average engagement rate by followers formula" loading="lazy" width="1260" height="800" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/average_eng_followers_fb.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/average_eng_followers_fb.png 1000w, https://www.socialinsider.io/blog/content/images/2024/01/average_eng_followers_fb.png 1260w" sizes="(min-width: 720px) 720px"></figure><p>The average engagement rate per post by reach is calculated by the sum of interactions, comments and shares, divided by the total number of posts and then all divided by your posts' reach. </p><p>The result is then multiplied by 100 to obtain a percentage.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/averageengbyreach-fb-65afcfa91feb7.webp" class="kg-image" alt="facebook metrics average engagement rate by reach formula" loading="lazy" width="1260" height="800" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/averageengbyreach-fb-65afcfa91feb7.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/averageengbyreach-fb-65afcfa91feb7.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/01/averageengbyreach-fb-65afcfa91feb7.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p><strong>Continue reading</strong> 👉 <a href="https://www.socialinsider.io/blog/engagement-rate/">Engagement Rate for All Social Media Platforms</a>.</p><h3 id="2reach">#2. Reach</h3> <br/><p>Reach refers to the total number of unique users who have seen your ad or content, enabling you to measure your content's exposure.</p><p>By monitoring Facebook reach metrics, you'll see how the content you've created echoes to your audience, and you'll be able to optimize your marketing strategy based on those insights.</p><p>For an accurate Facebook metrics report, what's important for you to know is that Facebook reach data is split into types, namely organic and paid.</p><p>These insights are available in both Meta Business Suite and third-party <a href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/">social media analytics tools</a>, such as <a href="https://www.socialinsider.io/">Socialinsider</a>, that also offers access to <a href="https://www.socialinsider.io/blog/competitive-insights/">competitive insights</a>.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://app.socialinsider.io/signup" class="kg-btn kg-btn-accent">Check your Facebook metrics with Socialinsider!</a></div><p>Additionally, social media analytics platforms provide more comprehensive information than native apps, such as average reach by type of posts or your page's reach breakdown. </p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/facebook-reach-metrics.webp" class="kg-image" alt="facebook reach metrics available in socialinsider's dashboard" loading="lazy" width="2000" height="1114" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/facebook-reach-metrics.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/facebook-reach-metrics.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/facebook-reach-metrics.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/04/facebook-reach-metrics.webp 2400w" sizes="(min-width: 720px) 720px"></figure><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">It's worth mentioning that reach data is one of the top 5 metrics for both social media professionals and clients.</div></div><h3 id="3impressions">#3. Impressions</h3> <br/><p>Representing the number of times your ad or content was viewed on a user's screen, impressions are among those Facebook metrics that matter the most for performance evaluation.</p><p>If you want to keep tabs on this Facebook metric to see how many people viewed your content, you can either use Facebook insights or a third-party analytics tool.</p><div class="content-signup-cta-blue" text="contentSignup"></div> </br><p>To check your Facebook impressions metric in Facebook Insights by following these steps:</p><ol><li>Go to your Meta Business Suite</li><li>Spot the "Page Insights" button from your "Manage page" side bar</li><li>Access the "Content" button located on the left side bar of the screen</li><li>Scroll left until you reach your Impressions section</li></ol><p>Like Reach, Facebook impressions are also split into two main categories:</p><ul> <li> <p><strong>Organic</strong> - the Facebook metric that shows how many times your posts have been displayed in people's News Feed for free.</p> </li> <li> <p><strong>Paid</strong> - the Facebook metric that counts the number of times people bumped into your content on their pages if you paid for its display.</p> </li> </ul> <h3 id="4clickthroughratectr">#4. Click-Through-Rate (CTR)</h3> <br/><p>Click-through rate, also known as CTR, can be described as the percentage of people who click on a social post and is calculated by dividing the number of link clicks by the number of impressions.</p><p>What makes marketers so keen to invest huge budgets into Facebook promotion is the platform’s high click-through rate results.</p><p>Actually, according to data, Facebook is the social media platform that delivers the highest CTR, applied to both organic and paid posts.</p><p>Especially when talking about Facebook advertising metrics, this KPI is imperative to analyze, as it enables optimization on the go.</p><h2 id="facebookpagemetrics">Facebook page metrics</h2> <a name="page"></a><h3 id="5followersgrowth">#5. Followers growth</h3> <br/><p>A growing page means you're getting more people liking and interacting with your content.</p><p>It's essential not only to measure how many new followers you get but also to know how many followers you have lost in a specific period. </p><p>The important thing to keep in mind is that you can track Facebook <a href="https://www.socialinsider.io/blog/how-to-calculate-follower-growth/">followers' growth</a> only by using external <a href="https://www.socialinsider.io/blog/facebook-analytics-tools/">Facebook analytics tools</a> since this insight is not available in the native app. </p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/socialinsider-as-a-facebook-metrics-tool.webp" class="kg-image" alt="socialinsider as a facebook metrics tool" loading="lazy" width="2000" height="1014" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/socialinsider-as-a-facebook-metrics-tool.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/socialinsider-as-a-facebook-metrics-tool.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/socialinsider-as-a-facebook-metrics-tool.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/04/socialinsider-as-a-facebook-metrics-tool.webp 2400w" sizes="(min-width: 720px) 720px"></figure><div class="kg-card kg-button-card kg-align-center"><a href="https://app.socialinsider.io/signup" class="kg-btn kg-btn-accent">Track in-depth Facebook followers metrics!</a></div><p>From Facebook advertisements to influencer marketing, there are several ways to get new followers to your Facebook page. Eye-candy and bite-size content will always help you attract more Facebook users.</p><h3 id="6followersdemographics">#6. Followers demographics</h3> <br/><p>Understanding where your audience comes from allows you to shape your tone of voice and message and customize the content to your follower's specific requirements.</p><p>You can do this by looking at the follower demographics such as gender, location (country or even city), and education.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/Facebook-audience-metrics.png" class="kg-image" alt="facebook audience metrics" loading="lazy" width="2000" height="856" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/Facebook-audience-metrics.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/Facebook-audience-metrics.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/Facebook-audience-metrics.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/04/Facebook-audience-metrics.png 2400w" sizes="(min-width: 720px) 720px"></figure><p>Worldwide, 9.3% of the total active Facebook users are young women between 18 and 24 years old, and 13.3% of them are male users from the same age category, according to <a href="https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/">Statista</a>.</p><highlight> <p><strong><a href="https://www.socialinsider.io/social-media-statistics/facebook-statistics">Find more in-depth Facebook stats!</a></strong></p> </highlight> <br><p>If your demographic consists of people over 25, or even over 30, keep the bulk of your content curated for that specific age group, while also including some posts meant to attract the younger segment.</p><h2 id="facebookbrandawarenessmetrics">Facebook brand awareness metrics</h2> <a name="awareness"></a><h3 id="7mentions">#7. Mentions</h3> <br/><p>Mentions are among the top Facebook metrics to track when you want to measure your brand's brand awareness within the platform. </p><p>Helping you understand how your brand is perceived by your clients and potential customers as well, mentions make for a Facebook metric that leads to incredibly powerful insights - from customer service improvement to product development.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/mentions-metrics-in-socialinsider.webp" class="kg-image" alt="mentions metrics in socialinsider's dashboard" loading="lazy" width="2000" height="598" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/mentions-metrics-in-socialinsider.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/mentions-metrics-in-socialinsider.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/mentions-metrics-in-socialinsider.webp 1600w, https://www.socialinsider.io/blog/content/images/2024/04/mentions-metrics-in-socialinsider.webp 2254w" sizes="(min-width: 720px) 720px"></figure><p>To gain access to important Facebook metrics that track brand exposure, such as mentions, you can choose a social media analytics solution, such as Socialinsider.</p><h2 id="facebookvideometrics">Facebook video metrics</h2> <a name="video"></a><h3 id="8videoviews">#8. Video views</h3> <br/><p>A picture is worth a thousand words, but videos are way more important today for an effective social media strategy.</p><p>If you're using Facebook videos to promote your business, tracking your video views is a must. </p><p>This Facebook metric will show you how appealing your video content is, indicating if your current video marketing strategy should be adjusted in any way. </p><p>An important thing to keep in mind is that a video view is taken into account after users see the first 3 seconds of your video posts.</p><h3 id="9averagetimespentwatchingavideo">#9. Average time spent watching a video</h3> <br/><p>To gain a deeper understanding of how your most successful videos look like, Meta Business Suite displays several Facebook video metrics, indicating which videos succeeded in captivating the viewers for more than one minute and - for longer videos - for how many minutes. </p><p>This data set contributes to changing your social media strategy if you discover that a particular type of video is more suitable for your audience.</p><p>When a video has low audience retention, it means it’s too long, or the content is not engaging enough. You may need to alter the length and, in some cases, also the content of your videos.</p><p>It's really important to keep an eye on this Facebook metric because it can help you better understand how long people are watching your videos and at what point they tend to stop watching them.</p><div class="subscribe-newsletter-post"></div> <h2 id="facebookadmetrics">Facebook ad metrics</h2> <a name="ads"></a><h3 id="10costperclickcpc">#10. Cost per Click (CPC)</h3> <br/><p>When all is said and done, how much did it cost to get that conversion? Take all the costs of the social media campaign you're running and divide it by the number of clicks you get.</p><p>So, when it comes to metrics for Facebook ads that matter, the cost-per-click data (also known as CPC) is an important KPI you should keep an eye on.</p><p>As many brands invest tremendous budgets into paid Facebook advertising, an in-depth view of your Facebook ads metrics is mandatory for a complete, bulletproof Facebook strategy evaluation report.</p><h3 id="11costperthousandimpressionscpm">#11. Cost per Thousand Impressions (CPM)</h3> <br/><p>If you want to build brand awareness through your Facebook ad campaign, then from the Facebook ads metrics list, a particularly important KPI is the CPM metric (standing for cost per mile). </p><p>CPM is the amount you pay every time a thousand people scroll past your sponsored social media content.</p><p><strong>Final thoughts</strong></p><p>While an effective social media strategy relies heavily on creativity, good results are also grounded in extensive research and analysis. By constantly keeping an eye on your Facebook metrics, you ensure you quickly adapt to the latest <a href="https://www.socialinsider.io/blog/social-media-trends/">social media trends</a> and don't miss a chance to boost your brand's Facebook image. </p><highlight><h2 id="faqsaboutfacebookperformancemetrics">FAQs about Facebook performance metrics</h2> <ul> <li> <h3 id="whatfacebookkpiscanitrack">What Facebook KPIs can I track?</h3> </li> </ul> <p>When it comes to Facebook measurement, you can analyze content data (such as engagement, reach, impressions, etc.), ad metrics such as CPC, and audience metrics such as follower growth and demographics. You can also track Facebook group metrics, such as top contributors.</p><ul> <li> <h3 id="wherecaniseefacebookmetrics">Where can I see Facebook metrics?</h3> </li> </ul> <p>Facebook measurement can be done in the native app (Meta), but you're better off tracking the data with a professional social media analytics tool like Socialinsider, which offers a more unified, cohesive view of your performance and offers a lot of options for dashboard customization and <a href="https://www.socialinsider.io/blog/social-media-report/">social media reporting</a>.</p><ul> <li> <h3 id="whatarefacebookadmetrics">What are Facebook ad metrics?</h3> </li> </ul> <p>Facebook ad performance metrics are KPIs that describe your ad's performance on Facebook in terms of impressions and clicks. The most common Facebook ad metrics marketers track are CTR (click-through rate), CPC (cost per click), and CPM (cost per thousand impressions). </p></highlight> <br> <div class="signup-cards signup-analytics col-12 d-flex align-items-stretch justify-content-start"> <div class="content-signup-icon d-flex align-items-center justify-content-center col-xs-4"> <figure class="options"> <picture> <img srcset="/blog/assets/images/cta_img.svg?v=1fb7cfaa77 " src="/blog/assets/images/cta_img.svg?v=1fb7cfaa77" class="img-fluid ls-is-cached lazyloaded" alt="Analyse social media performance" style="margin: 0; box-shadow: none " /> </picture> </figure> </div> <div class="content-signup-text d-flex flex-column justify-content-between col-xs-8 col-md-6"> <h3 class="head-content-signup-card">Analyze your social media performance and benchmark competitors!</h3> <button class="button-content-signup-card" onclick="parent.open('https://app.socialinsider.io/signup?utc_source=LinkedIn%20Benchmarks%20-%20Engagement%20and%20Content%20%7C%20Socialinsider&utc_campaign=content&utc_medium=blog'); _trackIntercom('start_14_free_trial','blog_inline')"> <span> Free 14-day trial</span> </button> </div> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/blog/content/images/size/w300/2022/10/elena-cucu-.png" loading="lazy" alt="Elena Cucu"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/blog/author/elena/">Elena Cucu</a></a></h4> <p class="author-bio">Content & SEO Manager @ Socialinsider with 8 years of experience in marketing. 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Top 11 Facebook Metrics to Track in 2024