How to Create a Top-Notch Social Media Report in 2024

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class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" >AI Instagram Listening</p> <p class="description" > Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api" > <p class="heading"> Social Media Data Integration </p> <p class="description" > Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile" > <span class="section-title w-100" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container" > <div class="networks selected" id="networks" > <span class="section-title" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 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class="container-fluid wrapper"> <div class="row"> <div class="col-xs-12"> <div id ="hero" class="post-hero "> <figure class="post-hero__image"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/04/social-media-report-article-cover.webp 300w, /blog/content/images/size/w600/2024/04/social-media-report-article-cover.webp 600w, /blog/content/images/size/w1000/2024/04/social-media-report-article-cover.webp 1000w, /blog/content/images/size/w2000/2024/04/social-media-report-article-cover.webp 2000w" data-sizes="(max-width: 800px) 50vw, (max-width: 1170px) 60vw, 1400px" data-src="/blog/content/images/size/w2000/2024/04/social-media-report-article-cover.webp" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="social media report article cover" fetchpriority="high" /> </figure> <div class="post-hero__content"> <div class="post-hero__header"> <a class="tag-competitive-analysis post-hero__tag" href="/blog/tag/competitive-analysis/" title="Competitive Analysis" aria-label="Competitive Analysiss">Competitive Analysis</a> <a class="tag-instagram-analytics post-hero__tag" href="/blog/tag/instagram-analytics/" title="Instagram Analytics" aria-label="Instagram Analyticss">Instagram Analytics</a> <a class="tag-facebook-analytics post-hero__tag" href="/blog/tag/facebook-analytics/" title="Facebook Analytics" aria-label="Facebook Analyticss">Facebook Analytics</a> </div> <h1 class="post-hero__title">How to Create a Top-Notch Social Media Report in 2024 (Free Templates Included)</h1> <p class="post-hero__excerpt">Through a comprehensive social media report, you can understand the effectiveness of your social media strategy, and identify your weaknesses.</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex "> <div class="post-hero__author"> <a href="/blog/author/elena/" class="post-hero__author-image" aria-label="Elena Cucu"> <img class="lazyload" data-src="/blog/content/images/2022/10/elena-cucu-.png" alt="Elena Cucu" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/blog/author/elena/">Elena Cucu</a> </div> <time datetime="2024-04-01" class="post-hero__date"> Apr 1, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-7"> <article class="post tag-competitive-analysis tag-instagram-analytics tag-facebook-analytics tag-linkedin-analytics tag-twitter-analytics tag-analytics-and-reporting tag-how-to-guides tag-reporting post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p>The world of social media might seem like a Van-Gogh-swirl of data, photos, videos and memes with a black hole at its end, absorbing users’ energy and attention. </p><p>When you’re in charge of your brand’s social media accounts and learn to develop a social media report, the struggle is real. And the picture becomes even more blurry.</p><p>Luckily for you and all digital marketers out there who are desperately looking for help, today we're going to learn together how to develop social media analytics reports and how to use reports templates to make our job easier.</p><highlight><h2 id="howtomakeasocialmediareport">How to make a social media report</h2> <br/> <p><a href="#what">1. What is a social media report?</a><br> <a href="#how">2. How to create a social media report</a><br> <a href="#what">3. What to include in a social media report</a><br> <a href="#metrics">4. Metrics to cover in your social media reports</a><br> <a href="#types">5. Types of social media reports</a><br> <a href="#templates">6. Download free social media report templates</a><br> <a href="#tools">7. Best social media reporting tools</a></p> <p><a href="#faq">FAQs about reporting on social media</a></p> </highlight><br><h2 id="1whatisasocialmediareport">1. What is a social media report?</h2> <a name="what"></a> <p>A social media report is a presentation that includes social media data and insights gathered with the purpose of evaluating a brand's performance on social media. </p><p>Through <a href="https://www.socialinsider.io/social-media-analytics">social media analytics</a> reports, marketers can glance at their strategies' effectiveness in achieving their <a href="https://www.socialinsider.io/blog/social-media-goals/">social media goals</a>, becoming a key factor in a marketing plan optimization process.</p><h2 id="2howtocreateasocialmediareport">2. How to create a social media report</h2> <a name="how"></a> <p>To benefit the most from their analysis time, when creating a social media performance report, digital marketers are recommended to follow a logical and structured framework in order to discover valuable insights.</p><p>So, moving forward, we'll describe the steps you'll need to cover to create a top-notch social media analytics report.</p><h3 id="choosethekpisthatarerelevanttoyou">Choose the KPIs that are relevant to you</h3> <a name="1"></a> <p>The very purpose of a social media report is to offer an overview of how successful your brand's content strategy was in getting more attention toward the business. </p><p>Depending on your social media goals - be it primarily to increase <a href="https://www.socialinsider.io/blog/brand-awareness/">brand awareness</a>, engagement, or sales - different metrics will land in your social media report. </p><p>Defining the KPIs you'll integrate into your performance analysis is probably the most important step of social media reporting, given that you'll draw some optimization strategies based on that further in the process.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Related Content: <a href="https://www.socialinsider.io/blog/facebook-metrics/">Top 11 Facebook Metrics Marketers Should Track</a></div></div><h3 id="gatherthedata">Gather the data</h3> <a name="2"></a> <p>Bringing together the data from all your analytics sources will allow you to get a broader picture of your brand's social media performance, providing a deeper understanding of how different tactics and mediums have worked. </p><p>To create an in-depth social media report while equally saving time on your analysis, you can leverage a data solution tool, such as Socialinsider, that helps you access your social media KPIs in just a matter of seconds while also providing visually appealing performance statistics.</p><div class="content-signup-cta-blue" text="contentSignup"></div> <br><h3 id="measureperformanceonasettimeframe">Measure performance on a set time frame</h3> <a name="3"></a> <p>After choosing the metrics you'll focus on for your social media reporting and having put together all the data you need, it's time to start analyzing the numbers to see if your expectations have been met and if your strategies were effective in getting the results you were after. </p><p>For specific campaign evaluation, it's recommended that you run your analysis over its specific duration. </p><p>Moreover, if we're talking about a recurring campaign, making a comparison between current and past data may come in handy for you to evaluate if, in the future, it's worth leveraging it any longer.</p><h3 id="getcrossplatforminsights">Get cross-platform insights</h3> <a name="4"></a> <p>To get an in-depth understanding of how your brand is performing on social media and which channels are the most effective and deserve more investment in terms of attention and budget, we recommend integrating multi-platform data into your social media reports. </p><p>For example, a report for social media could include data covering a variety of channels and metrics, such as <a href="https://www.socialinsider.io/blog/facebook-engagement/">Facebook engagement</a>, Instagram reach and YouTube volume of posts.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/brand-social-media-report.webp" class="kg-image" alt="brand social media report" loading="lazy" width="1260" height="774" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/brand-social-media-report.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/brand-social-media-report.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/brand-social-media-report.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>By using Socialinsider's <em>Brands </em>feature you can run a comparative analysis between you channel's performance in terms of followers, engagement, impressions and much more.</p><p>Here are the steps I've followed for this process:</p><ol><li>I added the brand's profiles within Socialinsider by adding the corresponding URLs.</li><li>Then I went to the <em>Home </em>section and created the brand e.l.f Cosmetics, while selecting which brand channels I want to include in my analysis. </li><li>In the end, I clicked on the brand created, displayed in the left-sided section of the menu, and scrolled down through the data.</li></ol><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Discover here a detailed list of <a href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/">social media analytics tools</a> that can help you gather cross-channel performance insights to improve your social reports.<br><br>Need more platform-specific tools? <br><b>→ </b><a href="https://www.socialinsider.io/blog/linkedin-analytics-tools/">Top 10 Best LinkedIn Analytics Tools For Every Marketer</a><br><b>→ </b><a href="https://www.socialinsider.io/blog/facebook-analytics-tools/">18 Facebook Analytics Tools Every Marketer Should Know in 2024</a><br><b>→ </b><a href="https://www.socialinsider.io/blog/instagram-analytics-tools/">13 Best Analytics Tools For Instagram Performance Tracking In 2024</a><br><b>→ </b><a href="https://www.socialinsider.io/blog/tiktok-analytics-tools/">10 TikTok Analytics Tools for a Strong Social Media Strategy</a></div></div><h3 id="diveintoaudiencedemographics">Dive into audience demographics</h3> <a name="5"></a> <p>Understanding your audience is key to your social media strategy's success. So, when you're creating your social media performance report, diving into audience data alongside other KPIs can offer you precious insights into the effectiveness of your social media content in attracting your buyer personas. </p><p>Here's what I mean: if your follower base is formed of your target audience (as revealed by the data), then looking into what post types are the most appealing will offer you some optimization directions. However, if you discover the opposite case, then that's a clear indicator of your need to revisit your strategy on a bigger scale.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://app.socialinsider.io/signup" class="kg-btn kg-btn-accent">Get in-depth audience data with Socialinsider!</a></div><h3 id="providecompetitivedata">Provide competitive data</h3> <a name="5"></a> <p>Keeping an eye on what your competitors are doing on social media is only natural. And this is some valuable data you can include in your social media report.</p><p>This way, you will know how much you grow in relation to your past self, but you will also register your progress compared to your competition.</p><p>By using Socialinsider, you just have to go to Benchmarks and you will see how you stand in your market against your competition. Here is how to do it.</p><p>I create a project in which I included the Instagram profiles for Rare Beauty and e.l.f Cosmetics. By clicking Benchmarks, I can see their performance for the selected time frame.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/social-media-comparison-for-reporting.webp" class="kg-image" alt="social media comparison for reporting" loading="lazy" width="1260" height="538" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/social-media-comparison-for-reporting.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/social-media-comparison-for-reporting.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/social-media-comparison-for-reporting.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Here you can select what metrics and insights to compare between your brand and your competitor.</p><p>By scrolling down, you will see <a href="https://www.socialinsider.io/blog/social-media-metrics/">social media metrics</a> likes fan count, engagement, top 3 posts for each of the two brands, average engagement, average posts per day, distribution of engagement, distribution of posts and many more.</p><p>While this is a social media analytics report sample, Socialinsider offers a wider range of metrics you can look at once signing up for a free trial!</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Get a pro at gathering competitive data with our extended list of <a href="https://www.socialinsider.io/blog/competitive-analysis-tools/">competitive analysis tools</a>!</div></div><h3 id="includeactionableinsights">Include actionable insights</h3> <a name="6"></a> <p>Once you have collected all the relevant metrics for your analysis and made correlations between the numbers, you have one final step you need to check for a top-notch social media report. That is coming up with improvement ideas based on what the data told you.</p><p>By looking at what you achieved in the time frame you’ve selected to look at examining what tactics proved to work and which didn't, you are now prepared for better predictions in the future. </p><p>Put them into practice, and you'll be on your way to great social media success.</p><div class="subscribe-newsletter-post"></div> <h2 id="3whattoincludeinasocialmediareport">3. What to include in a social media report</h2> <a name="what"></a> <p>We have established by now that social media analytics reporting is done with the purpose of evaluating a strategy's results and identifying optimization opportunities. </p><p>And because there are multiple social media marketing areas that can influence a strategy's performance when creating your social reports, it's best to look at the data from multiple angles. </p><p>Here are the main layers that a social media analysis report should cover.</p><ul> <li> <h3 id="performanceoverview">Performance overview</h3> </li> </ul> <p>First things first, when creating a social media report, you need to take into account that your clients (or superiors) will want to quickly understand if the current strategy is generating the results expected or not. </p><p>For this, it's recommended to start your social media insights report with an overview that includes the main KPIs. </p><p>At this point, it would useful to also take into consideration some fresh <a href="https://www.socialinsider.io/blog/instagram-benchmarks/">benchmarks for Instagram</a>, Facebook, Twitter or any other platform you're currently focusing on. </p><ul> <li> <h3 id="socialmediaobjectivesandstatus">Social media objectives and status</h3> </li> </ul> <p>Be it to increase brand awareness, generate engagement, or drive sales, your social media marketing efforts are surely centered around a specific goal within a certain timeframe.</p><p>To get an idea of how close you are to achieving the objective you've set, in your social media strategy report, you should track the progress and KPIs related to that specific goal. </p><p>For example, if you aim to increase brand awareness, you should monitor reach and impression evolutions over a specific period. On the other hand, if you want to generate more engagement or sales, you should look at the growth percentage that will tell you how far from your target you are.</p><p>That is why setting <a href="https://www.socialinsider.io/blog/social-media-goals/">SMART objectives</a> from the beginning is very important, as it will allow you to track development over time. </p><ul> <li> <h3 id="contentandcampaigninsights">Content and campaign insights</h3> </li> </ul> <p>Content insights, such as the best-performing posts, are important to include in a social report, as they will reveal trends and best practices for KPIs improvement. </p><p>For example, if the data reveals that a certain post format is the most effective, that info should be used for future content creation. </p><p>Moreover, if you've had some specific campaigns, such as a product launch, you might want to analyze that specific data separately from the general content and get campaign-specific insights. </p><div class="kg-card kg-product-card"><div class="kg-product-card-container"><img src="https://www.socialinsider.io/blog/content/images/2024/05/elf-cosmetics-mascara-campaign-6.webp" class="kg-product-card-image" /><div class="kg-product-card-title-container"><h4 class="kg-product-card-title">Track campaign-specific data!</h4></div><div class="kg-product-card-description"></div><a href="https://app.socialinsider.io/signup" class="kg-product-card-button kg-product-card-btn-accent" target="_blank" rel="noopener noreferrer"><span>Analyze your social campaigns with Socialinsider!</span></a></div></div><ul> <li> <h3 id="specificchanneldata">Specific channel data</h3> </li> </ul> <p>Understanding which social platforms are best-performing is crucial for strategy and budget optimization. That is why specific channel data is mandatory in a social media summary report, as it will allow results comparison and insights gathering.</p><h2 id="4metricstocoverinyoursocialmediareports">4. Metrics to cover in your social media reports</h2> <a name="metrics"></a> <p>When doing social media reporting, you need to make sure you choose the most relevant metrics for your performance evaluation, meaning those KPIs based on which you can decide if your social media strategy was effective or not in achieving the goals you've set.</p><p>Here is a list of the key metrics you should monitor: </p><ul> <li> <h3 id="followersorfansgrowth">Followers or fans growth</h3> </li> </ul> <p>This social media metric helps you assess how many followers you gain or lose in the timeframe you've chosen for your performance analysis.</p><p>Significant increases or decreases in your following can be correlated to certain <a href="https://www.socialinsider.io/blog/social-media-campaign-template/">social media campaigns</a> you've run, which serves as a great insight into what type of initiatives work best when it comes to increasing your brand awareness. </p><ul> <li> <h3 id="engagementandengagementrates">Engagement and engagement rates</h3> </li> </ul> <p>Engagement is a game-changing metric that you should always guard, like a princess in a tower. A high engagement rate can be correlated with a higher reach and a broader community.</p><p>If your content drives users to interact with it, then you’re winning at social media.</p><p>There are two main ways of looking at engagement:</p><ul><li>The overall engagement shows how much people have liked, commented and, depending on the platform, shared the entirety of your content.</li><li>The <a href="https://www.socialinsider.io/blog/engagement-rate/">engagement rate</a> per post shows how people interact, on average, with one of your posts</li></ul><ul> <li> <h3 id="reachandimpressions">Reach and impressions</h3> </li> </ul> <p>While reach represents the total number of unique users who see your content, impressions shows the total number of times your content is displayed in users' feeds, including repetitions.</p><p>Organic reach and impressions are crucial metrics to track, as they can reveal which posts are the best options for boosting later on. </p><ul> <li> <h3 id="topperformingposts">Top performing posts</h3> </li> </ul> <p>Given that every social platform's algorithm rewards content diversity, mixing different post types is imperative for a successful strategy. </p><p>Naturally, some content formats are known to be trendier in a certain time period, like <a href="https://www.socialinsider.io/blog/instagram-reels/">Reels</a> on Instagram, for example, but ultimately, you need to adjust your posts' planning based on what works best for you.</p><p>Looking at your top-performing content is a great optimization tactic, as it will give you insights into what type of messages and formats your audience seems to appreciate the most.</p><p>By doing a post's performance analysis, you'll be able to gain a deeper understanding of the following:</p><ul><li>how long the captions were</li><li>what were the main topics of interest</li><li>what hashtags you’ve used</li><li>how did your audience interact with your posts - by linking, commenting, or sharing it more?</li></ul><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text"><strong>Find out more in this complete list of <a href="https://www.socialinsider.io/blog/instagram-metrics/">Instagram metrics</a> you should follow.</strong></div></div><ul> <li> <h3 id="trafficandleads">Traffic and leads</h3> </li> </ul> <p>Certainly, one of your social media marketing objectives is to increase the traffic to your website, to widen your chances of getting purchases. </p><p>To monitor this KPI, Google Analytics is the best tool you can leverage to understand how your social content performs in terms of generating traffic.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/google-analytics-reports.webp" class="kg-image" alt="google analytics reports" loading="lazy" width="1260" height="692" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/google-analytics-reports.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/google-analytics-reports.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/google-analytics-reports.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>When checking for leads, you have to pay attention to the actions users make after clicking a link from your social media posts.</p><ul> <li> <h3 id="clickthroughratectr">Click-through-rate (CTR)</h3> </li> </ul> <p>Whether you've been running an ad campaign or you just want to check how many people click on the links you include in your posts, CTR, or Click-Through Rate can help you measure that.</p><p>CTR helps marketers understand how attractive their content is and how well it resonates with their target audience.</p><ul> <li> <h3 id="sentimentanalysis">Sentiment analysis</h3> </li> </ul> <p><a href="https://www.socialinsider.io/blog/social-sentiment-analysis/">Social media sentiment</a> is a metric that follows a customer’s perception of a brand, service or product. </p><p>Based on that customer’s opinion about a specific product or the brand itself, you can build your entire marketing and social media strategy around it.</p><p>You can leverage customers’ comments and posts about your brand to develop better products and services.</p><p>It is really important to find out what users say about your brand “behind your back”, when they don’t tag you. </p><p>This will help you get some honest opinions that you can use further when designing your content.</p><div class="content-signup-cta-listening" text="listeningCTA"></div> </br><h2 id="5typesofsocialmediareports">5. Types of social media reports</h2> <a name="types"></a> <p>Depending on the purpose of the report (be it to evaluate a specific campaign or a quarter's strategy results), there are multiple types of social media reports.</p><p>While <strong>most digital marketers leverage quarterly social media reporting</strong>, some may need to check the data more often - to optimize on the go so that they could keep their competitive advantage - running monthly or even weekly social media reports.</p><p>Lastly, with yearly reports offering an overview of a brand's performance across an entire year, this type of social media report is also very important, highlighting what campaigns should be kept and improved over the next year and which shouldn't. It also offers great insights into how the budget should be allocated.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text"><strong>TIP: regardless of the frequency of your social media tracking report, besides the written, classical versions, try also creating a video version, where you feature the key takeaways.</strong></div></div><h2 id="6downloadfreesocialmediareporttemplates">6. Download free social media report templates</h2> <a name="templates"></a> <p>When you're in a rush because the clock is ticking until you have to turn in your performance presentation, a social media report template can surely save the day.</p><p>Obviously, depending on your client's preferences or even your own company style, when looking for a social media analytics report template, you may be searching for a specific format, such as PDF, PowerPoint, or Excel.</p><p>In the end, it’s probably all a matter of what is more important to you: data flexibility or design.</p><p>So, to help you cut the search short, we've put together a couple of social media report templates at your disposal, which are listed below.</p><highlight><highlightblue> <p>📌 <a href="https://drive.google.com/drive/folders/1Io4YIzEyl6PkEyVhshYaRUVBLVFUKyeI"><strong>Download your social media performance report template in an Excel format</strong></a></p> </highlightblue><highlightblue> <p>📌 <a href="https://drive.google.com/drive/folders/17f9z6UCzzlGjqUX0GAZe0r6ZhSyk6VgH"><strong>Download your social media analysis report template in a PowerPoint format</strong></a></p> </highlightblue></highlight> </br><h2 id="7besttoolsforreportingonsocialmedia">7. Best tools for reporting on social media</h2> <a name="tools"></a> <p>To develop the most accurate social media performance reports, you should take advantage of the wide pool of tools that could help.</p><p>Here is our list of the most powerful social media reporting tools you should try:</p><h3 id="nativeanalytics">Native analytics</h3> <p>Every social platform's native analytics offers powerful data that can help marketers shape better strategies. </p><p>In TikTok's case, for example, by leveraging the platform's analytics, you can get in-depth <a href="https://www.socialinsider.io/blog/tiktok-metrics/">TikTok metrics</a> and insight, such as profile views, demographic data, and more detailed KPIs that will unlock more effective campaigns.</p><h3 id="socialinsider">Socialinsider</h3> <figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/socialinsider-reportig-tool.webp" class="kg-image" alt="socialinsider reporting tool" loading="lazy" width="1260" height="584" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/socialinsider-reportig-tool.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/socialinsider-reportig-tool.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/socialinsider-reportig-tool.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Socialinsider is an easy-to-use social media analytics and benchmarking tool that enables quick yet thorough social media reporting. </p><p>Besides the metrics offered by any social platform's native analytics, this tool also provides a series of extensive KPIs, helping marketers get more in-depth data and gain a deeper understanding of their brand's social media performance. </p><p>Also, one of Socialinsider's most helpful features for creating top-notch social media reports is its benchmarking analytics solution, which empowers brands with <a href="https://www.socialinsider.io/blog/competitive-insights/">competitive insights</a>. </p><p>By analyzing competitors' KPIs, marketers can identify best-performing strategies and campaigns. Moreover, they can gain content and partnership inspiration, which can enable a competitive advantage. </p><p>Last but not least, Socialinsider also supports an <a href="https://www.socialinsider.io/instagram-listening">Instagram listening module</a> through which brands can take a look at brand-related conversations, get sentiment and emotion insights, and manage <a href="https://www.socialinsider.io/blog/brand-reputation/">brand reputation</a>.</p><div class="content-signup-cta-blue" text="contentSignup"></div> <br><h3 id="googleanalytics">Google Analytics</h3> <p>For brands that have centered their social media strategy around the goal of increasing sales, Google Analytics is a must-have tool for their social media reporting. </p><p>Enabling social media traffic tracking, this tool helps marketers understand if their social media content is effective in making consumers visit the brand's website, which increases the purchase possibility. </p><highlightblue> <p><a href="https://www.socialinsider.io/blog/social-media-reporting-tools/"><strong>Take a closer look at your options for reporting tools.</strong></a></p> </highlightblue><h2 id="final-thoughts">Final thoughts</h2><p>Covering everything from formats to metrics that matter, we hope this guide on how to create a social media report was useful for you. </p><p>When creating your own social media performance reports, remember to adapt the information you've found to what your brand's needs are. </p><h2 id="faqsaboutsocialmediareporting">FAQs about social media reporting</h2> <br> <h3 id="1whatarethefivestepstocreateasocialmediareport">1. What are the five steps to create a social media report?</h3> <p>Here are five steps to create any comprehensive social media report:</p> <ul> <li>set goals and define your KPIs</li> <li>collect data from social media anaytics and reporting tools</li> <li>analyze and interpret the results</li> <li>compile your report, including charts and graphs to present data visually</li> <li>outline some actionable insights for the future</li> </ul> <h3 id="2whatshouldbeincludedinasocialmediareport">2. What should be included in a social media report?</h3> <p>What you include in your social media report depends entirely on your company's or client's goals for social media marketing.</p> <p>However, most social media reports cover KPIs such as engagement, reach & impressions, audience growth, CTR and so on, as well as charts for easy data visualization, and a few actionable insights at the end.</p>  <div class="signup-cards signup-analytics col-12 d-flex align-items-stretch justify-content-start"> <div class="content-signup-icon d-flex align-items-center justify-content-center col-xs-4"> <figure class="options"> <picture> <img srcset="/blog/assets/images/cta_img.svg?v=1fb7cfaa77 " src="/blog/assets/images/cta_img.svg?v=1fb7cfaa77" class="img-fluid ls-is-cached lazyloaded" alt="Analyse social media performance" style="margin: 0; box-shadow: none " /> </picture> </figure> </div> <div class="content-signup-text d-flex flex-column justify-content-between col-xs-8 col-md-6"> <h3 class="head-content-signup-card">Analyze your social media performance and benchmark competitors!</h3> <button class="button-content-signup-card" onclick="parent.open('https://app.socialinsider.io/signup?utc_source=LinkedIn%20Benchmarks%20-%20Engagement%20and%20Content%20%7C%20Socialinsider&utc_campaign=content&utc_medium=blog'); _trackIntercom('start_14_free_trial','blog_inline')"> <span> Free 14-day trial</span> </button> </div> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/blog/content/images/size/w300/2022/10/elena-cucu-.png" loading="lazy" alt="Elena Cucu"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/blog/author/elena/">Elena Cucu</a></a></h4> <p class="author-bio">Content & SEO Manager @ Socialinsider with 8 years of experience in marketing. 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How to Create a Top-Notch Social Media Report in 2024