Social Media Trends For 2024

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id="navigation-analysis-benchmarking" class="collapse" data-parent="#navigation-accordion" > <div class="navigation-results-container w-100" id="navigation-ai-listening" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" >AI Instagram Listening</p> <p class="description" > Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api" > <p class="heading"> Social Media Data Integration </p> <p class="description" > Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile" > <span class="section-title w-100" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container" > <div class="networks selected" id="networks" > <span class="section-title" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 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and Predictions From Industry Experts for 2024</h1> <p class="post-hero__excerpt">Social media trends for 2024 according to data: what platforms to use, how to craft your social content to gain social media success, and beyond! Discover the most important social media marketing trends.</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex "> <div class="post-hero__author"> <a href="/blog/author/elena/" class="post-hero__author-image" aria-label="Elena Cucu"> <img class="lazyload" data-src="/blog/content/images/2022/10/elena-cucu-.png" alt="Elena Cucu" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/blog/author/elena/">Elena Cucu</a> </div> <time datetime="2024-01-13" class="post-hero__date"> Jan 13, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-7"> <article class="post tag-social-media-trends post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p>A digital marketer’s life is never boring. After all, how could it be given the plethora of changes happening in the <a href="https://www.socialinsider.io/blog/social-media-marketing/">social media marketing</a> scene?</p><p>However, we all know that is not as horrifying as it sounds, all the shifts also coming with a feeling of curiosity and the opportunity to let your creativity come out and play and experiment with a bunch of interesting concepts, features, and platforms. </p><p>Adapting the <a href="https://www.socialinsider.io/blog/social-media-best-practices/">social media best practices</a> can indeed be overwhelming but also incredibly exciting. And speaking of those, what exactly are the social media trends dominating 2024? Let’s find out!</p><highlight><h2 id="socialmediatrendsfor2024">Social media trends for 2024</h2> <ol> <li><a href="#strategy">Why do you need to integrate the latest social media trends into your strategy?</a></li> <li><a href="#trends">Social media trends you need to take into account when creating your marketing plan</a><br> 2.1. <a href="#ai">Enhanced content personalization through AI-powered tools</a><br> 2.2. <a href="#2.2.">Social means relationships</a><br> 2.3. <a href="#tiktok">TikTok will grow even more popular</a><br> 2.4. <a href="#communities">Private spaces will rule</a><br> 2.5. <a href="#authenticity">Authenticity will put you on the map</a><br> 2.6. <a href="#socialcommerce">Social commerce will increase</a><br> 2.7. <a href="#seo">SEO on social media will be even more powerful than hashtags</a><br> 2.8. <a href="#linkedin">LinkedIn will no longer be just about jobs and professional content</a><br> 2.9. <a href="#video">Instagram Reels will introduce new video lengths</a><br> 2.10. <a href="#2.9.">Video is the perfect way to connect with audiences</a><br> 2.11. <a href="#2.10.">Co-marketing will drive huge results</a><br> 2.12. <a href="#2.11.">Entertainment helps you win social</a></li> <li><a href="#socialinsider">How to use Socialinsider to keep up with social media trends?</a></li> </ol> </highlight> </br><div class="download-capture" text="download_social_media_trends_quotes_2024"> </div><h2 id="1anamestrategyawhydoyouneedtointegratethelatestsocialmediatrendsintoyourstrategy">1.<a name="strategy"></a> Why do you need to integrate the latest social media trends into your strategy?</h2> <p>Adapting to the latest social media trends is a way of making sure you keep your brand fresh and your customers hooked. </p><p>Meeting your audiences on the platforms they are spending time on nowadays or leveraging the content formats they like to consume are the strategies that will put your brand on the social media users’ radar and inspire engagement.</p><p>More than a channel that generates sales, social media should be about creating a relationship with your audiences, which can only happen if you “speak their language”, which means adjusting to their navigational patterns. Aka leveraging the latest trends in social media.</p><p>Getting feedback and learning about your customers’ needs is the secret to creating interest in your brand and fostering brand loyalty.</p><h2 id="2anametrendsasocialmediatrendsyouneedtotakeintoaccountwhencreatingyourmarketingplan">2.<a name="trends"></a> Social media trends you need to take into account when creating your marketing plan</h2> <p>Thinking about what the future may hold in the world of social media may be scary. But it can’t be scarier than having no clue when it comes to social media trends.</p><p>Here are a few of the 2024 predictions for social media trends hat you can rely on when adjusting your social media strategy.</p><h2 id="21enhancedcontentpersonalizationthroughaipoweredtools">2.1. Enhanced content personalization through AI-powered tools</h2> <a name="ai"></a><p>We simply could not talk about social media trends without mentioning what everyone is talking about - AI.</p><p>According to <a href="https://alexkhan.tv/en/">Alex Khan</a> - Social Media Expert : "all major social media platforms are already working on artificial intelligence, which will enable us to <a href="https://www.socialinsider.io/blog/how-to-create-content-for-social-media/">create personalized content</a> and advertisements in terms of language, demography, and interests."</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/ai-social-media-trends.webp" class="kg-image" alt="this is a quote from Alex Khan related to social media trends and AI " loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/ai-social-media-trends.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/ai-social-media-trends.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/ai-social-media-trends.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/ai-social-media-trends.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p><a href="https://www.marismith.com/">Mari Smith</a> - Facebook marketing expert also emphasized the rise of AI among the most popular social media trends of 2024, by telling us that: "Meta will roll out significant AI-powered updates throughout 2024. Along with more refined use of its AI-powered discovery engine to recommend content, especially reels and ads, Meta will unveil impressive developments with generative AI to rival ChatGPT".</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/mari-smith-social-media-trends-quote.webp" class="kg-image" alt="this is a quote from Mari Smith related to social media trends and AI " loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/mari-smith-social-media-trends-quote.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/mari-smith-social-media-trends-quote.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/mari-smith-social-media-trends-quote.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/mari-smith-social-media-trends-quote.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>At Socialinsider we have also started to leverage the power of AI for our <a href="https://www.socialinsider.io/instagram-listening">Instagram listening</a> feature that gives you in-depth insights about the sentiment and emotions correlated with your brand, altogether with related topics.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Recommended read: <a href="https://www.socialinsider.io/blog/instagram-trending-audio/">Trending Audio on Instagram: How to Elevate Your Brand’s Reels</a></div></div><h2 id="22socialmeansrelationships">2.2. Social means relationships</h2> <a name="2.2."></a><p>As <a href="https://annhandley.com/">Ann Handley</a> - a digital marketer & content expert, said: "in 2024, it's all about recognizing that social media's superpower is its ability to help us build more sustainable relationships more slowly."</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/relationship-building-social-media-trends.webp" class="kg-image" alt="Ann Handley" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/relationship-building-social-media-trends.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/relationship-building-social-media-trends.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/relationship-building-social-media-trends.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/relationship-building-social-media-trends.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>The number of platforms has increased, along with customer expectations. Customers now demand an all-encompassing, seamless omnichannel experience, as well as genuine engagement and prompt responses from companies. </p><p>According to <a href="https://bsquared.media/">Brooke B. Sellas</a>, Digital Customer Experience Consultant, "social media customer care is becoming even more multifaceted, offering immense opportunities for brands ready to seize them. Response times, once a mere indicator of efficiency, have now become integral benchmarks of a brand's commitment to its audience."</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/brooke-sellas.webp" class="kg-image" alt="Brooke Sellas Trends" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/brooke-sellas.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/brooke-sellas.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/brooke-sellas.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/brooke-sellas.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h2 id="23aname31atiktokwillgrowevenmorepopular">2.3.<a name="3.1"></a> TikTok will grow even more popular</h2> <p>We already sensed this. TikTok is here to stay. Already being the platform with the highest adoption rate, it will continue to grow as more and more users lock their eyes to their screens for even more hours. </p><p>Launching a TikTok account might be challenging, but truth be told, that's the place where all the cool kids are, following viral <a href="https://www.socialinsider.io/blog/tiktok-tips/">TikTok trends</a>. There's some good news, though, those being that through different <a href="https://www.socialinsider.io/blog/tiktok-analytics-tools/">TikTok analytics tools</a>, marketers can gain powerful insights through which they can create an effective TikTok strategy. By using these insights, you can develop <a href="https://www.socialinsider.io/blog/tiktok-video-ideas/">TikTok ideas</a> that resonate with your audience, from participating in viral challenges to sharing behind-the-scenes content. Moreover, you can follow some <a href="https://www.socialinsider.io/blog/tiktok-seo/">TikTok SEO</a> tips to optimize your content for discoverability, such as incorporating trending hashtags, using relevant keywords in captions, and engaging with popular sounds to increase your chances of appearing on the 'For You' page</p><p>All in all, putting your brand in front of the new generation of consumers is what will ensure your brand's legacy, enabling growth. </p><p>According to <a href="https://nealschaffer.com/">Neal Schaffer</a>, the trend of social media users seeking unfiltered and genuine content is continuing, with TikTok leading the way in setting the tone for what other social media users will see in their feeds. "This is an important trend for businesses to understand and tap into, especially as more emotionless AI-generated content begins to increasingly appear online."</p><figure class="kg-card kg-image-card"><a href="https://nealschaffer.com/"><img src="https://www.socialinsider.io/blog/content/images/2024/01/tiktok-social-media-trends.webp" class="kg-image" alt="this is a quote from Neal Schaeffer related to social media trends on tiktok" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/tiktok-social-media-trends.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/tiktok-social-media-trends.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/tiktok-social-media-trends.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/tiktok-social-media-trends.webp 2400w" sizes="(min-width: 720px) 720px"></a></figure><p>Given that nowadays, TikTok is turning more and more into a search engine, becoming a preferred source for research when it comes to a variety of topics, <a href="https://www.socialinsider.io/blog/tiktok-trends/">TikTok trends</a> and a trusted source for brand reviews and feedback, it is certainly the place to be.</p><p>On top of that, it is also the highest engaging social media platform, allowing brands to get a deeper understanding of their customers' needs. </p><figure class="kg-card kg-image-card"><a href="https://www.linkedin.com/in/keenyakelly/"><img src="https://www.socialinsider.io/blog/content/images/2024/01/social-media-trends-tiktok.webp" class="kg-image" alt="this is a quote from Keenya Kelly related to social media trends and tiktok marketing" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/social-media-trends-tiktok.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/social-media-trends-tiktok.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/social-media-trends-tiktok.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/social-media-trends-tiktok.webp 2400w" sizes="(min-width: 720px) 720px"></a></figure><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Recommended: <a href="https://www.socialinsider.io/blog/tiktok-metrics/">TikTok Metrics You Should Be Tracking in 2024</a></div></div><h2 id="24anamecommunitiesaprivatespaceswillrule">2.4.<a name="communities"></a> Private spaces will rule</h2> <p>Private spaces like groupes and communities on social media will continue to appear and connect even more people interested in the same topics.</p><p>When we asked <a href="https://thetwolauras.com/">The Two Lauras</a> their predictions for 2024 social media trends, they revealed us this insight: "we'll see even more of a shift towards private conversations and communities on social media. </p><p>Engagement metrics will appear to drop when people are sharing more privately so social media marketers may need to find other ways to both get their content shared/seen and measure the reach of privately shared content."</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/the-two-lauras.webp" class="kg-image" alt="The Two Lauras predictions" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/the-two-lauras.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/the-two-lauras.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/the-two-lauras.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/the-two-lauras.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>Groups are already popular and important for <a href="vhttps://www.socialinsider.io/blog/facebook-engagement/">boosting engagement on Facebook</a> and in 2023 Instagram implemented the use of channels. All these get people closer and helps them create a safe space to discuss their common interests. Now we're waiting to see the next big thing. </p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Here's a detailed list of <a href="https://www.socialinsider.io/blog/facebook-analytics-tools/">Facebook analytics tools</a> that will help you get in-depth insights about your Facebook audience and help improve performance!</div></div><p>As <a href="https://businessesgrow.com/">Mark Schaefer</a>, Social Media Marketing Expert, said, "Gen Alpha will have their own space this year on a new social media platform. I think the emphasis will be on video and community."</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/social-media-trends-quotes-2024-65a2885bec8fb.webp" class="kg-image" alt="Mark Schaefer" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/social-media-trends-quotes-2024-65a2885bec8fb.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/social-media-trends-quotes-2024-65a2885bec8fb.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/social-media-trends-quotes-2024-65a2885bec8fb.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/social-media-trends-quotes-2024-65a2885bec8fb.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>Also emphasizing the growth of this trend on social media, <a href="https://www.linkedin.com/in/sophiealicemiller/">Sophie Miller</a> - Director at <a href="https://www.linkedin.com/company/prettylittlemarketer/">PrettyLittleMarketer</a> told us: "we’ll be seeing a lot more creators and brands moving their engaged social media followers to nurture and communicate with them in “closed” spaces next year - forum communities like Sephora, or more specifically any type of mailing list/newsletter."</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/social-media-trends.-private-communities.webp" class="kg-image" alt="this is a quote of Sophie Miller about social media trends for 2024 and the importance of social communities" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/social-media-trends.-private-communities.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/social-media-trends.-private-communities.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/social-media-trends.-private-communities.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/social-media-trends.-private-communities.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h2 id="25anameauthenticityaauthenticityiswhatwillputyouonthemap">2.5.<a name="authenticity"></a> Authenticity is what will put you on the map</h2> <p>We all know that brands can no longer reinvent the wheel to be considered original. However, not being a copycat is good enough.</p><p>As long as you tell your brand's and your products' stories and you manage to build a whole experience for your customers, you are on the safe side. </p><p>Your audience will be thrilled to see how you interact with them on social media and how you show them empathy in the way you care about their pains.</p><p>According to <a href="https://www.linkedin.com/in/kubby/">Chris Kubbernus,</a> CEO of <a href="https://www.kubbco.com/">Kubbco</a>, a social media agency, in 2024 ''we'll see even more pushback on the commodification of social media. [...] People don't want to be <<influenced>>. People want to discover products from trusted people and friends."</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/social-media-trends-quote-1.webp" class="kg-image" alt="Chris Kubbernus" loading="lazy" width="1600" height="900" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/social-media-trends-quote-1.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/social-media-trends-quote-1.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/01/social-media-trends-quote-1.webp 1600w" sizes="(min-width: 720px) 720px"></figure><p></p><p>Originality doesn't always mean revolutionary products (although it's also that). Originality lies also in the way you approach a customer service issue or how you respond to comments.</p><p><a href="https://www.linkedin.com/in/anniemaihodge/">Annie - Mai Hodge</a>, Founder at Girl Power Marketing consider that "authenticity shouldn't be a focal of any <a href="https://www.socialinsider.io/blog/what-does-a-social-media-manager-do/">social media manager's</a> strategy, it should be something brands and influencers just are."</p><p><a href="http://https://www.girlpowermarketing.co.uk/"><img src="https://www.socialinsider.io/blog/content/images/2024/01/social-media-trends-for-authenticity.webp" alt="This is a quote related about social media trends and need for authenticity from the founder of girl power marketing" loading="lazy"></a></p> <h2 id="26anamesocialcommerceasocialcommercewillincrease">2.6.<a name="socialcommerce"></a> Social commerce will increase</h2> <p>Social commerce will play an important role in the marketing world in 2024. </p><p>This is another social media trend that is bound to rise, thinking consumers have already got used to social platforms’ shopping features.</p><p>With TikTok's already spread popularity, this new feature enables businesses a tremendous growth pottential.</p><p>According to <a href="https://www.mattnavarra.com/">Matt Navarra</a>, Social Media Consultant, "TikTok Shops will finally begin to get traction as social shopping momentum grows. But it will face stiff competition with Amazon as it ramps up its efforts to better integrate with social platforms. And TikTok users will get sick of seeing Shops posts as ByteDance pushes it hard into their FYP."</p><figure class="kg-card kg-image-card"><a href="https://www.mattnavarra.com/"><img src="https://www.socialinsider.io/blog/content/images/2024/01/tiktok-shop-social-media-trend.webp" class="kg-image" alt="this is a quote from Matt Navarra related to social media trends and tiktok marketing" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/tiktok-shop-social-media-trend.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/tiktok-shop-social-media-trend.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/tiktok-shop-social-media-trend.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/tiktok-shop-social-media-trend.webp 2400w" sizes="(min-width: 720px) 720px"></a></figure><h2 id="27seoonsocialmediawillbeevenmorepowerfulthanhashtags">2.7. SEO on social media will be even more powerful than hashtags</h2> <a name="seo"></a><p>Search Engine Optimization is like the Holy Grail when you want Google to love your content. <a href="https://techcrunch.com/2022/07/12/google-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps/">This research</a> shows that 40% of young adults (18 - 24 year-olds) are using social media like a search engine.</p><p>This led to the growing importance of social media SEO. Most likely you have also used <a href="https://www.socialinsider.io/blog/tiktok-trends/">TikTok</a> as a search engine, “abusing” the power of that little search button.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Recommended read: <a href="https://www.socialinsider.io/blog/tiktok-vs-reels-vs-shorts/">TikTok vs. Reels vs. Shorts (A Study by Socialinsider)</a></div></div><p>SEO will continue to play a big part in the virality recipe of posts compared to hashtags.</p><p>The next post you’ll see in your “For you” tab will not be there because of hashtags, but because of the right keywords.</p><p>A research from <a href="https://blog.hootsuite.com/experiment-instagram-seo-vs-hashtags/">Hootsuite</a> showed that the social media posts which relied heavily on great SEO manage to have a higher engagement rate (30% increase).</p><p>This social media trend will continue to make a difference in 2024 and map out those brands who really put their sweat into their copy.</p><p><a href="https://www.socialinsider.io/blog/social-media-best-practices/">Social SEO practices</a> will set the distinction between brands that put in extra effort when it comes to their posts on social.</p><p>That’s why your <a href="https://www.socialinsider.io/blog/social-media-strategy/">social media strategy</a> for next year should also feature “keyword research”.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/Dennis-Yu.webp" class="kg-image" alt="Dennis Yu" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/Dennis-Yu.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/Dennis-Yu.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/Dennis-Yu.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/Dennis-Yu.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h2 id="28anamelinkedinalinkedinwillnolongerbejustaboutjobsandprofessionalcontent">2.8.<a name="linkedin"></a> LinkedIn will no longer be just about jobs and professional content</h2> <p>LinkedIn has gradually grown out of its black suits and it’s now a rebellious Millennial. Just kidding.</p><p>This platform is no longer only about posting jobs, finding jobs, or complaining about jobs. Users started posting more raw content inspired from their experiences. </p><p>And that’s the quality content everyone was looking for. Everyone on LinkedIn is now showing their true colours about juggling with tasks, taking mental health time and finding it difficult to get inspired.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Recommended read: <a href="https://www.socialinsider.io/blog/what-to-post-on-linkedin/">What to Post on LinkedIn: 11 Ideas for Brands and Creators</a></div></div><p>This social media platform is growing into a more personal one, with posts where you can find advice about, well, almost anything.</p><p>The take on more personal posts on LinkedIn started during the pandemic and it will keep on going. However, it’s not yet clear whether the algorithm favours this type of posts than the professional ones.</p><p>How personal can you be when writing a post in such a way that you also keep your distance and remain professional? </p><p>That’s still a topic to be debated.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/linkedin-social-media-trends-1.webp" class="kg-image" alt="here is a quote from Jon-Stephen Stansel related to social media trends on linkedin" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/linkedin-social-media-trends-1.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/linkedin-social-media-trends-1.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/linkedin-social-media-trends-1.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/linkedin-social-media-trends-1.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>Another social media trend that started on Instagram back in the day, and rapidly spread onto other platforms as well, such as TikTok and apparently lately on LinkedIn as well is <a href="https://www.socialinsider.io/blog/influencer-marketing-trends/">influencer marketing trends</a>. </p><p>According to <a href="https://trisha-b.com/">Trisha B</a>. - digital creator "engagements of LinkedIn thought-leaders are high now, and probably more SAAS and consumer brands will increasingly utilize them in 2024."</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/social-media-trends-quotes-2024-65a0d734b09fc.webp" class="kg-image" alt="this is a quote from Trisha B related to social media trends on linkedin influencers" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/social-media-trends-quotes-2024-65a0d734b09fc.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/social-media-trends-quotes-2024-65a0d734b09fc.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/social-media-trends-quotes-2024-65a0d734b09fc.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/social-media-trends-quotes-2024-65a0d734b09fc.webp 2400w" sizes="(min-width: 720px) 720px"></figure><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">To better help you scale your LinkedIn marketing efforts, you can choose a <a href="https://www.socialinsider.io/blog/linkedin-analytics-tools/">LinkedIn analytics tool</a> that provides in-depth content performance metrics, such as <a href="https://www.socialinsider.io/">Socialinsider</a>!</div></div><h2 id="29anamevideoainstagramreelswillintroducenewvideolengths">2.9.<a name="video"></a> Instagram Reels will introduce new video lengths</h2> <p>When introducing its short-form video content, TikTok revolutionized the social media scene. </p><p>The funny thing is that while all the other platforms rushed to find an alternative for that by launching their own version of short-form videos, TikTok is now testing longer video formats. </p><p>Given that nothing is impossible in the social media world, longer videos may make a comeback, pretty much like the '90 fashion style that's trending again. </p><p>Will something old that's dressed like something new be something with which the nowadays online audience will resonate? One can never know.</p><p>According to <a href="https://jennstrends.com/">Jenn Hermann</a> - Instagram marketing expert foresees that "while we'll continue to see the prevalence of short-form vertical video in 2024 (TikTok and Reels), we're going to see the shift back to longer form videos, but staying in the vertical format. The short 15-30 second videos are great, but they aren't viable long term for content - either as consumers or creators. So, we'll see those platforms extending for longer video lengths now."</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/social-media-trends-reels.webp" class="kg-image" alt="this is a quote from Jenn Herman related to social media trends and short form content" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/social-media-trends-reels.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/social-media-trends-reels.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/social-media-trends-reels.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/social-media-trends-reels.webp 2400w" sizes="(min-width: 720px) 720px"></figure><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">TIP: Choose an <a href="https://www.socialinsider.io/blog/instagram-analytics-tools/">Instagram analytics tool</a> that offers in-depth data and discover what Reels lengths are best suited for you!</div></div><h2 id="210videoistheperfectwaytoconnectwithaudiences">2.10. Video is the perfect way to connect with audiences</h2> <a name="2.9."></a><p>Video remains the most effective way to connect with viewers, especially through short-form videos. </p><p>According to <a href="https://www.linkedin.com/in/moreinmedia/">Dorien Morin-van Dam</a>, <a href="https://www.socialinsider.io/blog/social-media-strategist/">Social Media Strategist</a>, "with the help of AI, it's now effortless to convert long-form videos into shorter clips. As a result, we can expect to see more short-form videos in our feeds everywhere!"</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/dorien.webp" class="kg-image" alt="Dorien Morin-van Dam" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/dorien.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/dorien.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/dorien.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/dorien.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p></p><h2 id="211comarketingwilldrivehugeresults">2.11. Co-marketing will drive huge results</h2> <a name="2.10."></a><p>According to Andy Crestodina, CEO at <a href="https://www.orbitmedia.com/">Orbit Media</a>, marketers who collaborate on content see better results than those who work alone: "Marketers who use co-created / co-promoted content will drive huge results. Marketers who go it alone will not."</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/andy-crestodina.webp" class="kg-image" alt="Andy Crestodina" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/andy-crestodina.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/andy-crestodina.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/andy-crestodina.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/andy-crestodina.webp 2400w" sizes="(min-width: 720px) 720px"></figure><h2 id="212entertainmenthelpsyouwinsocial">2.12. Entertainment helps you win social</h2> <a name="2.11."></a><p>Finding a balance between entertainment and education is crucial for serious brands. Even if they can't be playful or fun, they need to provide value on social media beyond just their products. </p><p><a href="https://www.linkedin.com/in/adinajipa/">Adina Jipa</a>, Founder & CMO at Socialinsider, said that "Promotions are no longer effective on social media. Instead, focus on building brand awareness, affinity, and long-term relationships with your audience by creating engaging and entertaining social content."</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/01/adina-jipa.webp" class="kg-image" alt="Adina Jipa" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/adina-jipa.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/adina-jipa.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/01/adina-jipa.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/01/adina-jipa.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p></p><h2 id="3howtousesocialinsidertokeepupwithsocialmediatrends">3. How to use Socialinsider to keep up with social media trends?</h2> <a name="socialinsider"></a><p>Through a series of micro and macro performance data, Socialinsider can help you discover social media trends within your niche by offering you competitive and industry insights.</p><p>But let’s take it step by step, starting with the post-level analysis. Through the exploration of their best-performing posts, brands can identify content trends in their posts, such as the most engaging content format and copy lengths.</p><p>For example, for both L’Oreal Paris and Maybelline, their best-performing content is Reels, which can indicate within the beauty industry the most engaging post format.</p><p>To access the stats for each of these accounts, I added the profiles' URLs in Socialinsider and went to the Content section and scrolled down to the Top 3 posts. Easy as that!</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/01/social-media-trends.png" class="kg-image" alt="Socialinsider dashboard" loading="lazy" width="1260" height="540" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/01/social-media-trends.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/social-media-trends.png 1000w, https://www.socialinsider.io/blog/content/images/2024/01/social-media-trends.png 1260w" sizes="(min-width: 720px) 720px"><figcaption>Search through posts and group content by trends or topics with Socialinsider</figcaption></figure><div class="content-signup-cta-blue" text="contentSignup"></div> <br><p><strong>Final thoughts</strong></p><p>Keeping up with all the emerging social media trends can be easy if you use the right tools. Using <a href="https://www.socialinsider.io/blog/social-listening-tools/">social listening tools</a> and <a href="https://www.socialinsider.io/social-media-analytics">social media analytics</a> tools can ease your work, helping you discover emerging trends.</p><p>Make sure you plan your social media strategy ahead, but be flexible when it comes to rethinking or introducing the latest trends into your calendar.</p><p>Your audience will be ready to engage more and turn into a loyal community.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Recommended read: <a href="https://www.socialinsider.io/blog/instagram-caption-length/">[What Data Says] Instagram Caption Length: Do Shorter Captions Lead To More Engagement Than Longer Captions?</a></div></div><highlight><p><strong>FAQs about social media trends 2024</strong></p><p><strong>#1. What are the social media visual trends in 2024?</strong></p><p>In 2024, expect to see less white space and more vibrant colors, bold color combos, contrasting patterns, rich textures, quirky fonts, and layered images. There might be a lot of different elements, but everything is intentional.</p><p></p></highlight> </br> <div class="signup-cards signup-analytics col-12 d-flex align-items-stretch justify-content-start"> <div class="content-signup-icon d-flex align-items-center justify-content-center col-xs-4"> <figure class="options"> <picture> <img srcset="/blog/assets/images/cta_img.svg?v=1fb7cfaa77 " src="/blog/assets/images/cta_img.svg?v=1fb7cfaa77" class="img-fluid ls-is-cached lazyloaded" alt="Analyse social media performance" style="margin: 0; box-shadow: none " /> </picture> </figure> </div> <div class="content-signup-text d-flex flex-column justify-content-between col-xs-8 col-md-6"> <h3 class="head-content-signup-card">Analyze your social media performance and benchmark competitors!</h3> <button class="button-content-signup-card" onclick="parent.open('https://app.socialinsider.io/signup?utc_source=LinkedIn%20Benchmarks%20-%20Engagement%20and%20Content%20%7C%20Socialinsider&utc_campaign=content&utc_medium=blog'); _trackIntercom('start_14_free_trial','blog_inline')"> <span> Free 14-day trial</span> </button> </div> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/blog/content/images/size/w300/2022/10/elena-cucu-.png" loading="lazy" alt="Elena Cucu"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/blog/author/elena/">Elena Cucu</a></a></h4> <p class="author-bio">Content & SEO Manager @ Socialinsider with 8 years of experience in marketing. 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/blog/content/images/size/w1000/2024/04/Instagram-audio-trending-cover.webp 1000w, /blog/content/images/size/w2000/2024/04/Instagram-audio-trending-cover.webp 2000w" data-sizes="(max-width: 1000px) 50vw, 700px" data-src="/blog/content/images/size/w1000/2024/04/Instagram-audio-trending-cover.webp" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="Trending Audio on Instagram: How to Elevate Your Brand’s Reels" /> </a> <div class="post-card__content"> <div class="post-card__header"> <a class="tag-social-media-trends post-card__tag" href="/blog/tag/social-media-trends/" title="Social Media Trends" aria-label="Social Media Trendss">Social Media Trends</a> </div> <h2 class="post-card__title"> <a href="/blog/instagram-trending-audio/" title="Trending Audio on Instagram: How to Elevate Your Brand’s Reels" aria-label="Trending Audio on Instagram: How to Elevate Your Brand’s Reels">Trending Audio on Instagram: How to Elevate Your Brand’s Reels</a> </h2> <div class="post-card__details"> <div class="post-card__authors is-flex "> <div class="post-card__author 1"> <a href="/blog/author/miruna/" class="post-card__author-image" aria-label="Miruna Vocheci"> <img class="lazyload" data-src="/blog/content/images/size/w100/2024/03/Copy-of-meme-2--2-.png" alt="Miruna Vocheci" src="/blog/content/images/size/w30/2024/03/Copy-of-meme-2--2-.png" /> </a> </div> </div> <div class="post-card__info"> <div class="post-card__author-names"> <a href="/blog/author/miruna/">Miruna Vocheci</a> </div> <time datetime="2024-10-29" class="post-card__date"> Oct 29, 2024 </time> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-6 col-lg-4 post-wrap"> <div class="post-card col"> <div class="special-bg"></div> <a class="post-card__image" style="box-shadow: 0 4px 57px 0 rgb(0 0 0 / 10%);" href="/blog/tiktok-trends/" title="TikTok Trends That Can Help Increase Your Brand’s Visibility" aria-label="TikTok Trends That Can Help Increase Your Brand’s Visibility"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/04/TikTok-trends-cover.webp 300w, /blog/content/images/size/w600/2024/04/TikTok-trends-cover.webp 600w, /blog/content/images/size/w1000/2024/04/TikTok-trends-cover.webp 1000w, /blog/content/images/size/w2000/2024/04/TikTok-trends-cover.webp 2000w" data-sizes="(max-width: 1000px) 50vw, 700px" data-src="/blog/content/images/size/w1000/2024/04/TikTok-trends-cover.webp" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="TikTok Trends That Can Help Increase Your Brand’s Visibility" /> </a> <div class="post-card__content"> <div class="post-card__header"> <a class="tag-social-media-trends post-card__tag" href="/blog/tag/social-media-trends/" title="Social Media Trends" aria-label="Social Media Trendss">Social Media Trends</a> </div> <h2 class="post-card__title"> <a href="/blog/tiktok-trends/" title="TikTok Trends That Can Help Increase Your Brand’s Visibility" aria-label="TikTok Trends That Can Help Increase Your Brand’s Visibility">TikTok Trends That Can Help Increase Your Brand’s Visibility</a> </h2> <div class="post-card__details"> <div class="post-card__authors is-flex multi "> <div class="post-card__author 1"> <a href="/blog/author/miruna/" class="post-card__author-image" aria-label="Miruna Vocheci"> <img class="lazyload" data-src="/blog/content/images/size/w100/2024/03/Copy-of-meme-2--2-.png" alt="Miruna Vocheci" src="/blog/content/images/size/w30/2024/03/Copy-of-meme-2--2-.png" /> </a> </div> <div class="post-card__author 2"> <a href="/blog/author/elena/" class="post-card__author-image" aria-label="Elena Cucu"> <img class="lazyload" data-src="/blog/content/images/size/w100/2022/10/elena-cucu-.png" alt="Elena Cucu" src="/blog/content/images/size/w30/2022/10/elena-cucu-.png" /> </a> </div> </div> <div class="post-card__info"> <div class="post-card__author-names"> <a href="/blog/author/miruna/">Miruna Vocheci</a>, <a href="/blog/author/elena/">Elena Cucu</a> </div> <time 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