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class="heading heading--page u-marginTop0 u-xs-marginTop20 u-sm-marginBottom5" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><div class="heading-prefix">Tagged in</div><h1 class="heading-title heading-title--bold u-marginTop0 u-xs-marginTop20 u-sm-marginBottom5">Monetization</h1></div></div></header><div class="u-sm-hide"><div class="u-tableCell"><a class="link u-baseColor--link avatar avatar--roundedRectangle" href="https://medium.com/googleplaydev" title="Go to Google Play Apps & Games" aria-label="Go to Google Play Apps & Games"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Google Play Apps & Games"></a></div><div class="u-tableCell u-verticalAlignMiddle u-textColorNormal u-fontSize16 u-breakWord u-paddingLeft10">Google Play Apps & Games</div><div class="u-fontSize14 u-lineHeightBaseSans u-textColorDark u-paddingTop15 u-paddingBottom15"><div class="u-marginBottom15 u-breakWord">Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.</div><a class=" link--darken u-accentColor--textDarken link--accent u-accentColor--textNormal" href="https://medium.com/googleplaydev/about">More information</a></div><div class="u-fontSize14 u-lineHeightBaseSans u-textColorDark u-paddingBottom15"><header class="heading heading--allCaps heading--light" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title">Followers</span></div></div></header>28K </div><div class="u-fontSize14 u-lineHeightBaseSans u-marginBottom4 u-paddingBottom15"><header class="heading heading--allCaps heading--light" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title">Elsewhere</span></div></div></header><div class="linkSet"><a class="button button--dark button--chromeless is-touchIconBlackPulse u-baseColor--buttonDark button--withIcon button--withSvgIcon button--dark 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href="https://medium.com/tag/monetization">Monetization</a></li></ul></div></div></div><div class="col u-size8of12 u-sm-size12of12"><div class="u-marginBottom40 u-sm-marginBottom20"><div class="u-height65 u-sm-hide"></div></div><div class="js-tagStream"><div class="streamItem streamItem--postPreview js-streamItem"><div class="cardChromeless u-marginTop20 u-paddingTop10 u-paddingBottom15 u-paddingLeft20 u-paddingRight20"><div class="postArticle postArticle--short js-postArticle js-trackPostPresentation js-trackPostScrolls" data-post-id="a15ef286b997" data-source="---------0-----------------------"><div class="u-clearfix u-marginBottom15 u-paddingTop5"><div class="postMetaInline u-floatLeft u-sm-maxWidthFullWidth"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" 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data-action-source="---------0-----------------------"><div class="postArticle-content js-postField"><section class="section section--body section--first section--last"><div class="section-divider"><hr class="section-divider"></div><div class="section-content"><div class="section-inner sectionLayout--insetColumn"><figure name="previewImage" id="previewImage" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><img class="graf-image" data-image-id="1*nx7T-4jtU0k2EMupsRQhlg.png" data-width="4209" data-height="1253" data-is-featured="true" src="https://cdn-images-1.medium.com/fit/t/1600/480/1*nx7T-4jtU0k2EMupsRQhlg.png"></div></figure><h3 name="e7ad" id="e7ad" class="graf graf--h3 graf-after--figure graf--trailing graf--title">4 Tips for Finding and Engaging Mobile Players in the US</h3></div></div></section></div></a></div><div 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graf--title">Experiment with localized items and characters</h3><h4 name="4436" id="4436" class="graf graf--h4 graf-after--h3 graf--trailing graf--subtitle">Driving payer conversion in India and Southeast Asia —…</h4></div></div></section></div></a></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://medium.com/googleplaydev/experiment-with-localized-items-and-characters-822cc8f17420?source=---------2-----------------------" data-action="open-post" data-action-source="---------2-----------------------" data-action-value="https://medium.com/googleplaydev/experiment-with-localized-items-and-characters-822cc8f17420?source=---------2-----------------------" data-post-id="822cc8f17420">Read more…</a></div><div class="u-clearfix u-paddingTop10"><div class="u-floatLeft"><div class="multirecommend js-actionMultirecommend u-flexCenter" data-post-id="822cc8f17420" data-is-flush-left="true" 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data-action="show-user-card" data-action-source="---------4-----------------------" data-action-value="ec76af4afac1" data-action-type="hover" data-user-id="ec76af4afac1" dir="auto">Ashnil Dixit</a> in <a class="ds-link ds-link--styleSubtle link--darken link--accent u-accentColor--textNormal" href="https://medium.com/googleplaydev?source=---------4-----------------------" data-action="show-collection-card" data-action-source="---------4-----------------------" data-action-value="googleplaydev" data-action-type="hover">Google Play Apps & Games</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><a class="link link--darken" href="https://medium.com/googleplaydev/increase-engagement-and-distribution-using-local-events-and-holidays-422d58c0f83e?source=---------4-----------------------" data-action="open-post" 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section--last"><div class="section-divider"><hr class="section-divider"></div><div class="section-content"><div class="section-inner sectionLayout--insetColumn"><figure name="previewImage" id="previewImage" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><img class="graf-image" data-image-id="1*l094I_Z02oGHK9KdJvJygA.png" data-width="4209" data-height="1253" data-is-featured="true" src="https://cdn-images-1.medium.com/fit/t/1600/480/1*l094I_Z02oGHK9KdJvJygA.png"></div></figure><h3 name="68de" id="68de" class="graf graf--h3 graf-after--figure graf--title">Best practices to expand your payer base in India and Southeast Asia</h3><h4 name="aef2" id="aef2" class="graf graf--h4 graf-after--h3 graf--trailing graf--subtitle">Discover tips to help you find…</h4></div></div></section></div></a></div><div class="postArticle-readMore"><a class="button 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src="https://cdn-images-1.medium.com/fit/t/1600/480/1*t4CeN6mO6-EGVSJLb95IFg.jpeg"></div></figure><h3 name="8581" id="8581" class="graf graf--h3 graf-after--figure graf--trailing graf--title"><strong class="markup--strong markup--h3-strong">Switching focus to in-app purchases — how to transform and diversify your revenue streams</strong></h3></div></div></section></div></a></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://medium.com/googleplaydev/switching-focus-to-in-app-purchases-how-to-transform-and-diversify-your-revenue-streams-1735d5ddf7e?source=---------8-----------------------" data-action="open-post" data-action-source="---------8-----------------------" data-action-value="https://medium.com/googleplaydev/switching-focus-to-in-app-purchases-how-to-transform-and-diversify-your-revenue-streams-1735d5ddf7e?source=---------8-----------------------" data-post-id="1735d5ddf7e">Read more…</a></div><div 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data-action-value="https://medium.com/googleplaydev/the-user-journey-disengagement-and-reactivation-6e34fe04694a?source=---------9-----------------------" data-action-source="preview-listing" ><time datetime="2020-06-12T14:01:02.633Z">Jun 12, 2020</time></a><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="10 min read"></span></div></div></div></div></div><div><a class="" href="https://medium.com/googleplaydev/the-user-journey-disengagement-and-reactivation-6e34fe04694a?source=---------9-----------------------" data-action-source="---------9-----------------------"><div class="postArticle-content js-postField"><section class="section section--body section--first section--last"><div class="section-divider"><hr class="section-divider"></div><div class="section-content"><div class="section-inner sectionLayout--insetColumn"><figure name="previewImage" id="previewImage" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div 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