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role="presentation"/></picture></figure></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div><h1 id="58ce" class="pw-post-title gw gx gy bf gz ha hb hc hd he hf hg hh hi hj hk hl hm hn ho hp hq hr hs ht hu bk" data-testid="storyTitle">Collaborating with local payment partners to drive awareness and conversion</h1></div><div><h2 id="141c" class="pw-subtitle-paragraph hv gx gy bf b hw hx hy hz ia ib ic id ie if ig ih ii ij ik cq du">Driving payer conversion in India and Southeast Asia — part 1 of 4</h2><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="il im in io ip ab"><div><div class="ab iq"><div><div class="bm" aria-hidden="false"><a rel="noopener follow" href="/@ashnil?source=post_page---byline--43f96aad235c--------------------------------"><div class="l ir is by it iu"><div class="l fj"><img alt="Ashnil Dixit" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/0*orOfh2-0V-geZ_4v.jpg" width="44" height="44" 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ai aj ak al am an ao ap aq ar jg ab q" data-testid="publicationName" href="https://medium.com/googleplaydev?source=post_page---byline--43f96aad235c--------------------------------" rel="noopener follow"><p class="bf b bg z jv jw jx jy jz ka kb kc bk">Google Play Apps &amp; Games</p></a></div></div></div><div class="h k"><span class="jh ji" aria-hidden="true"><span class="bf b bg z du">·</span></span></div></div><span class="bf b bg z du"><div class="ab ae"><span data-testid="storyReadTime">5 min read</span><div class="kd ke l" aria-hidden="true"><span class="l" aria-hidden="true"><span class="bf b bg z du">·</span></span></div><span data-testid="storyPublishDate">Mar 10, 2021</span></div></span></div></span></div></div></div><div class="ab cp kf kg kh ki kj kk kl km kn ko kp kq kr ks kt ku"><div class="h k w fg fh q"><div class="lk l"><div class="ab q ll lm"><div class="pw-multi-vote-icon fj ju ln lo lp"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" 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ak al mt an ao ap ex mu mv mk mw mx my mz na s nb nc nd ne nf ng nh u ni nj nk"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M15.218 4.931a.4.4 0 0 1-.118.132l.012.006a.45.45 0 0 1-.292.074.5.5 0 0 1-.3-.13l-2.02-2.02v7.07c0 .28-.23.5-.5.5s-.5-.22-.5-.5v-7.04l-2 2a.45.45 0 0 1-.57.04h-.02a.4.4 0 0 1-.16-.3.4.4 0 0 1 .1-.32l2.8-2.8a.5.5 0 0 1 .7 0l2.8 2.79a.42.42 0 0 1 .068.498m-.106.138.008.004v-.01zM16 7.063h1.5a2 2 0 0 1 2 2v10a2 2 0 0 1-2 2h-11c-1.1 0-2-.9-2-2v-10a2 2 0 0 1 2-2H8a.5.5 0 0 1 .35.15.5.5 0 0 1 .15.35.5.5 0 0 1-.15.35.5.5 0 0 1-.35.15H6.4c-.5 0-.9.4-.9.9v10.2a.9.9 0 0 0 .9.9h11.2c.5 0 .9-.4.9-.9v-10.2c0-.5-.4-.9-.9-.9H16a.5.5 0 0 1 0-1" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Share</p></div></button></div></div></div></div></div></div></div></div></div><p id="f144" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk"><em class="oh">Last year we published an </em><a class="af oi" rel="noopener" href="/googleplaydev/best-practices-to-expand-your-payer-base-in-india-and-southeast-asia-18156e19e5e0"><em class="oh">article</em></a><em class="oh"> on tips to help you find effective approaches for sub-dollar &amp; localized pricing. This year we are building a series of articles &amp; case studies on other best practices to drive payer conversion in India &amp; Southeast Asia and here is the first one. This post is the first in the 4 part series.</em></p><p id="1d60" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">Google Play allows users to choose from a comprehensive set of payment methods via Play Billing (Cards, Carrier Billing, Google Play Gift cards, etc.), including many local forms of payment like UPI in India, TrueMoney in Thailand, GoPay in Indonesia etc.</p><p id="c651" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">However, our recent research (Google Consumer Survey, Ipsos 2020) shows that the vast majority of users are still unaware of the local forms of payment, which can become a barrier in converting them to paying users.</p><h1 id="d8b6" class="oj ok gy bf ol om on hy oo op oq ib or os ot ou ov ow ox oy oz pa pb pc pd pe bk">How can developers solve the payments barrier?</h1><ul class=""><li id="d709" class="nl nm gy nn b hw pf np nq hz pg ns nt nu ph nw nx ny pi oa ob oc pj oe of og pk pl pm bk">Announce new forms of payment: use all the channels at your disposal to help make your gamers aware of the forms of payment they can use in your game, especially local forms of payment.</li><li id="2192" class="nl nm gy nn b hw pn np nq hz po ns nt nu pp nw nx ny pq oa ob oc pr oe of og pk pl pm bk">Collaborate with local payment partners running cashback, promote via social media, push notifications, inbox message, create in-game event/offers</li><li id="c458" class="nl nm gy nn b hw pn np nq hz po ns nt nu pp nw nx ny pq oa ob oc pr oe of og pk pl pm bk">Collaborate with local payment partners to amplify game launches &amp; liveops moments</li></ul><h1 id="c1d3" class="oj ok gy bf ol om on hy oo op oq ib or os ot ou ov ow ox oy oz pa pb pc pd pe bk">Why collaboration works?</h1><p id="23e5" class="pw-post-body-paragraph nl nm gy nn b hw pf np nq hz pg ns nt nu ph nw nx ny pi oa ob oc pj oe of og gn bk">Local ecosystem partners have enormous user bases of transacting users. This makes them very attractive co-marketing partners for game launches or major liveops moments. Partnering with these local ecosystem players can help games stand out and acquire high quality users.</p><h1 id="00f9" class="oj ok gy bf ol om on hy oo op oq ib or os ot ou ov ow ox oy oz pa pb pc pd pe bk">How could developers benefit from it?</h1><p id="e2f1" class="pw-post-body-paragraph nl nm gy nn b hw pf np nq hz pg ns nt nu ph nw nx ny pi oa ob oc pj oe of og gn bk">The payment partners usually amplify game offers/LiveOps/launches through varieties of channels (in-app &amp; online media) which help developers to reach new users.</p><p id="0a66" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">Developers see uplifts in <strong class="nn gz">first-time buyers</strong>, <strong class="nn gz">total spend</strong>, <strong class="nn gz">installs</strong>, etc. from co-marketing collaborations &amp; campaigns with local payment partners.</p><h1 id="4634" class="oj ok gy bf ol om on hy oo op oq ib or os ot ou ov ow ox oy oz pa pb pc pd pe bk">Hear from some top developers on these implementations:</h1><p id="a97d" class="pw-post-body-paragraph nl nm gy nn b hw pf np nq hz pg ns nt nu ph nw nx ny pi oa ob oc pj oe of og gn bk"><strong class="nn gz">1. Lords Mobile promoted Play UPI launch in India</strong></p><figure class="pv pw px py pz gs ps pt paragraph-image"><div role="button" tabindex="0" class="qa qb fj qc bh qd"><div class="ps pt pu"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*zWH8yVwUM_kTtt0NJWKlmA.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*zWH8yVwUM_kTtt0NJWKlmA.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*zWH8yVwUM_kTtt0NJWKlmA.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*zWH8yVwUM_kTtt0NJWKlmA.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*zWH8yVwUM_kTtt0NJWKlmA.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*zWH8yVwUM_kTtt0NJWKlmA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*zWH8yVwUM_kTtt0NJWKlmA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*zWH8yVwUM_kTtt0NJWKlmA.png 640w, https://miro.medium.com/v2/resize:fit:720/1*zWH8yVwUM_kTtt0NJWKlmA.png 720w, https://miro.medium.com/v2/resize:fit:750/1*zWH8yVwUM_kTtt0NJWKlmA.png 750w, https://miro.medium.com/v2/resize:fit:786/1*zWH8yVwUM_kTtt0NJWKlmA.png 786w, https://miro.medium.com/v2/resize:fit:828/1*zWH8yVwUM_kTtt0NJWKlmA.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*zWH8yVwUM_kTtt0NJWKlmA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*zWH8yVwUM_kTtt0NJWKlmA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh gu gv c" width="700" height="247" loading="lazy" role="presentation"/></picture></div></div></figure><p id="30a6" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">IGG promoted Play UPI launch via social media promotion, in-game news and email in Lords Mobile to encourage their players to pay using newly launched UPI on Google Play Billing.</p><p id="e203" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">They also offered <strong class="nn gz">3x more items</strong> than regular packs for the Play UPI launch campaign.</p><p id="957b" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk"><em class="oh">“Purchases with UPI on Google Play are not only convenient but also economical! Promoting UPI payment option on Google Play billing along with the cashback offer led to a significant increase in our special campaign pack sales compared to normal packs, </em><strong class="nn gz"><em class="oh">increasing the revenue by nearly 70%</em></strong><em class="oh"> during our last UPI launch campaign.”<br/> — </em><strong class="nn gz"><em class="oh">Waicheong Choy</em></strong><em class="oh"> (VP, IGG Global Operations, Head of Business Development)</em></p><p id="0c0a" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk"><strong class="nn gz">2. Free Fire: Cashback Campaign in India</strong></p><p id="222e" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">Garena ran a campaign for PhonePe Play Recharge Code cashback along with their Wasteland Survivors event to encourage Free Fire players to use Play Recharge Codes via PhonePe.</p><p id="1598" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">They amplified this campaign via social media, in-game communication and the Indian influencer community.</p><figure class="pv pw px py pz gs ps pt paragraph-image"><div role="button" tabindex="0" class="qa qb fj qc bh qd"><div class="ps pt qe"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*WTcYTovF3N-h_Kxq 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*WTcYTovF3N-h_Kxq 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*WTcYTovF3N-h_Kxq 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*WTcYTovF3N-h_Kxq 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*WTcYTovF3N-h_Kxq 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*WTcYTovF3N-h_Kxq 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/0*WTcYTovF3N-h_Kxq 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*WTcYTovF3N-h_Kxq 640w, https://miro.medium.com/v2/resize:fit:720/0*WTcYTovF3N-h_Kxq 720w, https://miro.medium.com/v2/resize:fit:750/0*WTcYTovF3N-h_Kxq 750w, https://miro.medium.com/v2/resize:fit:786/0*WTcYTovF3N-h_Kxq 786w, https://miro.medium.com/v2/resize:fit:828/0*WTcYTovF3N-h_Kxq 828w, https://miro.medium.com/v2/resize:fit:1100/0*WTcYTovF3N-h_Kxq 1100w, https://miro.medium.com/v2/resize:fit:1400/0*WTcYTovF3N-h_Kxq 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh gu gv c" width="700" height="371" loading="lazy" role="presentation"/></picture></div></div></figure><p id="5af1" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk"><em class="oh">“Working with local payment partners allowed us to reach more users in India, particularly given their strong reach in the country. We look forward to more collaborations with payment partners in the future.“ <br/>- </em><strong class="nn gz"><em class="oh">Garena</em></strong></p><p id="e634" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk"><strong class="nn gz">3. One Punch Man: GoPay Cashback Campaign in Indonesia</strong></p><figure class="pv pw px py pz gs ps pt paragraph-image"><div role="button" tabindex="0" class="qa qb fj qc bh qd"><div class="ps pt qf"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*oOTxlSvD7LxaqBIm 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*oOTxlSvD7LxaqBIm 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*oOTxlSvD7LxaqBIm 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*oOTxlSvD7LxaqBIm 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*oOTxlSvD7LxaqBIm 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*oOTxlSvD7LxaqBIm 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/0*oOTxlSvD7LxaqBIm 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*oOTxlSvD7LxaqBIm 640w, https://miro.medium.com/v2/resize:fit:720/0*oOTxlSvD7LxaqBIm 720w, https://miro.medium.com/v2/resize:fit:750/0*oOTxlSvD7LxaqBIm 750w, https://miro.medium.com/v2/resize:fit:786/0*oOTxlSvD7LxaqBIm 786w, https://miro.medium.com/v2/resize:fit:828/0*oOTxlSvD7LxaqBIm 828w, https://miro.medium.com/v2/resize:fit:1100/0*oOTxlSvD7LxaqBIm 1100w, https://miro.medium.com/v2/resize:fit:1400/0*oOTxlSvD7LxaqBIm 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh gu gv c" width="700" height="339" loading="lazy" role="presentation"/></picture></div></div></figure><p id="a8a8" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">GoPay offered 100% cashback upto Rp 25.000 for One Punch Man in-game items and they co-marketed the deals on multiple channels like in-app banners, paid media, blog posts, news articles, etc.</p><p id="4e28" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">One Punch Man surfaced the cashback event in the game to encourage their players to participate in the cashback campaign and spend using the GoPay Google Play payment option.</p><p id="a7a7" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk"><em class="oh">“The collaboration with GoPay on Google Play billing by cashback offer from payment partner helped One Punch Man : The Strongest to build strong awareness among players and has a good contribution to stabilize the high income in Indonesia.”</em></p><p id="2f4d" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk"><em class="oh">- </em><strong class="nn gz"><em class="oh">Ping Huang</em></strong><em class="oh"> (COO of Ourpalm Co., Ltd)</em></p><p id="0fcf" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk"><strong class="nn gz">4. Yong Heroes: Google Play ShopeePay (formerly AirPay) Launch Campaign in Thailand</strong></p><p id="fff9" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">Yong Heroes promoted the launch of ShopeePay (formerly AirPay) form of payment on Google Play in Thailand.</p><p id="d528" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">They encouraged their players to pay using AirPay e-wallet through social media posts, in-game messaging, banners &amp; email and fanpage media.</p><figure class="pv pw px py pz gs ps pt paragraph-image"><div role="button" tabindex="0" class="qa qb fj qc bh qd"><div class="ps pt qg"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*40wF9MycfsR1Dv3R8uIJFw.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*40wF9MycfsR1Dv3R8uIJFw.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*40wF9MycfsR1Dv3R8uIJFw.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*40wF9MycfsR1Dv3R8uIJFw.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*40wF9MycfsR1Dv3R8uIJFw.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*40wF9MycfsR1Dv3R8uIJFw.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*40wF9MycfsR1Dv3R8uIJFw.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*40wF9MycfsR1Dv3R8uIJFw.png 640w, https://miro.medium.com/v2/resize:fit:720/1*40wF9MycfsR1Dv3R8uIJFw.png 720w, https://miro.medium.com/v2/resize:fit:750/1*40wF9MycfsR1Dv3R8uIJFw.png 750w, https://miro.medium.com/v2/resize:fit:786/1*40wF9MycfsR1Dv3R8uIJFw.png 786w, https://miro.medium.com/v2/resize:fit:828/1*40wF9MycfsR1Dv3R8uIJFw.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*40wF9MycfsR1Dv3R8uIJFw.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*40wF9MycfsR1Dv3R8uIJFw.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh gu gv c" width="700" height="391" loading="lazy" role="presentation"/></picture></div></div></figure><p id="59bf" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk"><em class="oh">“We were very happy with the collaboration with ShopeePay (formerly AirPay), our </em><strong class="nn gz"><em class="oh">revenue grew 14% compared to the previous period</em></strong><em class="oh">“ <br/> — </em><strong class="nn gz"><em class="oh">Simon Jia</em></strong><em class="oh"> (Manager of Oversea Business Department, 4399 Net Limited)</em></p><p id="a895" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk"><strong class="nn gz">5. Mobile Legends &amp; GCash: Cashback Campaign in Philippines</strong></p><figure class="pv pw px py pz gs ps pt paragraph-image"><div role="button" tabindex="0" class="qa qb fj qc bh qd"><div class="ps pt qh"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*XAboS_wAxxrvcaVn 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*XAboS_wAxxrvcaVn 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*XAboS_wAxxrvcaVn 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*XAboS_wAxxrvcaVn 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*XAboS_wAxxrvcaVn 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*XAboS_wAxxrvcaVn 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/0*XAboS_wAxxrvcaVn 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*XAboS_wAxxrvcaVn 640w, https://miro.medium.com/v2/resize:fit:720/0*XAboS_wAxxrvcaVn 720w, https://miro.medium.com/v2/resize:fit:750/0*XAboS_wAxxrvcaVn 750w, https://miro.medium.com/v2/resize:fit:786/0*XAboS_wAxxrvcaVn 786w, https://miro.medium.com/v2/resize:fit:828/0*XAboS_wAxxrvcaVn 828w, https://miro.medium.com/v2/resize:fit:1100/0*XAboS_wAxxrvcaVn 1100w, https://miro.medium.com/v2/resize:fit:1400/0*XAboS_wAxxrvcaVn 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh gu gv c" width="700" height="344" loading="lazy" role="presentation"/></picture></div></div></figure><p id="8b50" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">Moonton’s collaboration with GCash provided 50% cashback to players making their first purchase in Mobile Legends: Bang Bang (MLBB) on Google Play.</p><p id="4270" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">They used the following marketing channels to promote the cashback offer:</p><p id="fa82" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">- MLBB: Pop Up Banner, Event Hall Banner and Social Post</p><p id="e80e" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">- GCash: Push Notification, Pop Up Banner, In App Banner and Social Post</p><p id="1c44" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk"><em class="oh">“We have seen an increase in the number of users paying with GCash, which has greatly increased GCash’s awareness as a paid channel among our users. Users’ feedback also shows their payment experience is smoother.”</em></p><p id="efcc" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk"><strong class="nn gz"><em class="oh">- Lyon Chen</em></strong><em class="oh"> (Game Operations &amp; Services, Moonton)</em></p><h1 id="9112" class="oj ok gy bf ol om on hy oo op oq ib or os ot ou ov ow ox oy oz pa pb pc pd pe bk">Conclusion</h1><p id="f954" class="pw-post-body-paragraph nl nm gy nn b hw pf np nq hz pg ns nt nu ph nw nx ny pi oa ob oc pj oe of og gn bk">There’s a lot that developers can do to drive payer conversion in India and Southeast Asia. Collaborating with local payment partners is one such tactic; they have a large base of transacting users and can help amplify your big game moments to drive awareness and payer conversion . If you’re thinking of growing your business in these regions it might be worth your time to explore such opportunities for collaboration.</p><p id="bd7a" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk"><strong class="nn gz">Find out more</strong></p><p id="a15e" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">If you want to learn more check out the <a class="af oi" href="https://playacademy.exceedlms.com/student/path/36716-games-business-fundamentals" rel="noopener ugc nofollow" target="_blank">Games Business Fundamentals courses</a> on the Play Academy for App Success for the Price discrimination and merchandising in mobile games lesson.</p><p id="024d" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">If you are interested in implementing this best practice or want to learn more, please contact your Google Play BD manager.</p><p id="b89e" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk">Check out the infographic version of this article for easy sharing with colleagues <a class="af oi" href="https://services.google.com/fh/files/misc/google_play_go_global_case_studies.pdf" rel="noopener ugc nofollow" target="_blank">here</a>.</p><p id="9a7b" class="pw-post-body-paragraph nl nm gy nn b hw no np nq hz nr ns nt nu nv nw nx ny nz oa ob oc od oe of og gn bk"><strong class="nn gz">Follow us on:</strong> <a class="af oi" href="https://twitter.com/GooglePlayDev" rel="noopener ugc nofollow" target="_blank">Twitter</a>, <a class="af oi" href="https://www.linkedin.com/showcase/googleplaydev/" rel="noopener ugc nofollow" target="_blank">LinkedIn</a></p></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="qi qj ab jq"><div class="qk ab"><a class="ql 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sm sn so sp sq sr ss nu st su ny sv sw oc sx sy bk"><span class="gn sl">Written by <!-- -->Ashnil Dixit</span></h2></a><div class="qk ab iq"><div class="l jn"><span class="pw-follower-count bf b bg z du"><a class="af ag ah ai aj ak al am an ao ap aq ar jg" rel="noopener follow" href="/@ashnil/followers?source=post_page---post_author_info--43f96aad235c--------------------------------">72 Followers</a></span></div><div class="bf b bg z du ab jt"><span class="jh l" aria-hidden="true"><span class="bf b bg z du">·</span></span><a class="af ag ah ai aj ak al am an ao ap aq ar jg" rel="noopener follow" href="/@ashnil/following?source=post_page---post_author_info--43f96aad235c--------------------------------">5 Following</a></div></div><div class="sz l"></div></div></div><div class="h k"><div class="ab"><span><button class="bf b bg z ta qm tb tc td te tf ev ew tg th ti fa fb fc fd bm fe ff">Follow</button></span></div></div></div></div></div></div><div class="tj tk tl tm tn l"><div class="rk 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